Immortal Cafe

CONFIDENTIAL
Immortal Cafe
Liquid of the Gods
Business Plan
Prepared December 2016
Contact Information
Sarah Riddle
sarahriddle23@yahoo.com
Blythe, California 92225, United States
Immortal Cafe
Table of Contents
Executive Summary .....................................................................................................................1
Opportunity ..........................................................................................................................1
Expectations ..........................................................................................................................2
Opportunity ..................................................................................................................................3
Problem & Solution ............................................................................................................3
Target Market.......................................................................................................................3
Competition..........................................................................................................................4
Execution .......................................................................................................................................5
Marketing & Sales...............................................................................................................5
Operations.............................................................................................................................5
Milestones & Metrics..........................................................................................................6
Company........................................................................................................................................7
Overview ...............................................................................................................................7
Team.......................................................................................................................................7
Financial Plan ...............................................................................................................................8
Forecast ..................................................................................................................................8
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.
Immortal Cafe
Financing.............................................................................................................................10
Statements...........................................................................................................................11
Appendix .....................................................................................................................................14
Profit and Loss Statement ................................................................................................14
Balance Sheet......................................................................................................................17
Cash Flow Statement ........................................................................................................20
ii

Immortal Cafe
Executive Summary
Opportunity
Problem
This Coffee shop will fix the problem of not having anywhere to go to enjoy an amazing
cup of coffee and be expressive of who they are with poetry nights, local bands playing,
coffee and canvas nights and much more.
Solution
With this business young people of the community may become more involved and be
able to express theirselves. Immortal Caf offers quality drinks and food for a great
price. Each drink will be consistent with taste and quality by using the freshest
ingredients and the best staff.
Market
With what our business will provide there will be a good mix of customers between
adults and teenagers. The adults will most likely drop in for a coffee and go while the
young adults and teenagers will stay to relax and enjoy the events taking place.
Competition
The competition located in the area of my business would be Starbucks. The Starbucks
is a nice place to go to hangout but it does not have events or gets people involved with
the community.
Why Us?
The owner of this company has great skill in the business world and a passion for the
world of cafes. The team here at Immortal Caf wants to provide you with the best
customer service making you feel at home and happy when you come in. We take pride
in making the best cup of coffee, specialty drinks, and our caf treats.

Immortal Cafe
Expectations
Forecast
In the first year the expected net profit will be around $70,000. As the years go on the
business should make more profit each year.
Financial Highlights by Year
Financing Needed
I plan on funding this business with the money I have saved up along with a loan from
the bank.

Immortal Cafe
Opportunity
Problem & Solution
Problem Worth Solving
This coffee shop will fix the problem of not having a anywhere to go to enjoy an
amazing cup of coffee and be expressive of who they are with poetry nights, local bands
playing, coffee and canvas nights and much more. Expressing ones self is very
important in order to become the person they want to become and this coffee shop
offers a safe environment for every type of person.
Our Solution
With this business young people of the community may become more involved with
their community and be able to express their selves. Immortal Caf offers quality drinks
and food for a great price. Each drink will be consistent with taste and quality by using
the freshest ingredients and the best staff. We will offer many activities for people to
express themselves whether they are young or older.
Target Market
With what our business will provide there will be a good mix of customers ranging
from adults to teenagers. The adults will most likely drop in for a coffee and go while
the young adults and teenagers will stay to relax and enjoy the events taking
place. Using stereotype names I can see a range of the young adults and teenagers being
anywhere from hipster, to emo, to preppy. Everyone is welcome to come express who
they are in a creative manner.

Immortal Cafe
Competition
Current Alternatives
The only competition would be the two Starbucks located in the town. Starbucks is a
very well known coffee shop and the offer a range of drinks and some food. The reason
customers might choose them is because they are already known.
Our Advantages
The Immortal Caf is better because it is family owned and treats employees and
customer amazing. We have very good drinks and the food is made right there fresh
not from the freezer put into a microwave oven. Not only do we have those advantages
we will also have a very comfortable lounge area and events going on.

Immortal Cafe
Execution
Marketing & Sales
Marketing Plan
For the size of my business I believe five different types of advertising will work
wonders. The first being my own website which will include the location, a menu, and a
calendar of the events going on during that month. The next form of marketing will be
on social media; the business will have an account on both Instagram and Facebook.
The reason for this is to keep people updated on our events and even see what our food
looks like. We will advertise in other stores because we want to be very community
involved and we will advertise other businesses in ours. Advertising in some print
seems like a good idea for people who read the newspaper. The last marketing plan is
to attend trades show and sponsor local events.
Sales Plan
We will sell directly from the coffee shop; and we will accept forms of payment through
cash, gift card, or debit/credit cards. Catering services will be another way to get our
products out there. There may be online purchases of gift cards if someone from out of
town would like to purchase one as a gift for someone else. The last form of sales would
be online purchases of our tshirts and mugs.
Operations
Locations & Facilities
Our location will be on one of the mains road in the town which will results in high
foot traffic. This is very important for our marketing because people will be in town
doing their other shopping and wanna stop in for some coffee.

Immortal Cafe
Technology
For this business we will need a point-of-sale system to take payments, an e-commerce
engine for our website, and a type of system to keep track of our sales.
Equipment & Tools
The equipment our business would need would be an espresso machine, water softener
and filtration machine, an coffee grinder, a coffee brewer, a blending station, and a milk
steamer.
Milestones & Metrics

Milestones Table
Milestone Due Date Who's Responsible Details
Hire Employees January 08, 2018 Owner
Ribbon Cutting February 02, 2018 Owner
Introduce new shirts and March 15, 2018 Owner On all marketing
coffee cups for sale strategies but mostly on
social media and in store.
1 year anniversary event February 02, 2019 Owner
Key Metrics
The main metric that will be closely watched is making sure enough profit is coming in
because small businesses close very quickly due to money losses. The next will be the
amount of returning customers and receiving the feelings of those customers on their
experience.

Immortal Cafe
Company
Overview
I, Sarah Riddle, will be owning the Immortal Caf which will be a sole proprietorship.
Team
Management
I have learned many skills about owning a business in my classes at South Western
Oregon Community College. I will graduate with my associates degree in business
management/entrepreneurship in June of 2017. I will have an internship at a local coffee
shop which is very similar to what I want to own which I believe will be an amazing
experience for learning how it runs.
Advisors
I have a few individuals who will be great help if I ever need it for my small business.
The first person is my Uncle Jack who currently owns the successful business of
IMAGEX. My Uncle Jack is very knowledgeable in the business world and is very
supportive of my plans. The next two people are my other two uncles Jim and Mike.
Both of these Uncles have owned their own businesses as well; one a restaurant and one
a massage school. The last people that I think would be great help would be my
professors Jessica Engelke and Linda Stagg-Brown.

Immortal Cafe
Financial Plan
Forecast
Key Assumptions
I came up with these numbers by researching other small businesses and by best
guessing from what I have learned my college courses.
Revenue by Month

Immortal Cafe
Expenses by Month
Net Profit (or Loss) by Year

Immortal Cafe
Financing
Use of Funds
The business loan we will be receiving will help the purchase of the location and
expensive equipment we will need to start with.
Sources of Funds
I will be investing my own money into my business as well as a business loan.
10

Immortal Cafe
Statements
Projected Profit & Loss
FY2020 FY2021 FY2022

Revenue $444,000 $444,000 $444,000
Direct Costs $60,000 $60,000 $60,000
Gross Margin $384,000 $384,000 $384,000
Gross Margin % 86% 86% 86%

Operating Expenses
Salary $142,800 $142,800 $142,800
Employee Related Expenses $28,560 $28,560 $28,560
Equipment $7,000
Rent $12,000 $12,000 $12,000
Insurance $12,000 $12,000 $12,000
Total Operating Expenses $202,360 $195,360 $195,360
Operating Income $181,640 $188,640 $188,640
Interest Incurred
Depreciation and Amortization $1,500 $1,500 $1,500
Income Taxes $36,028 $37,428 $37,428
Total Expenses $299,888 $294,288 $294,288

Net Profit $144,112 $149,712 $149,712
Net Profit / Sales 32% 34% 34%
11

Immortal Cafe
Projected Balance Sheet
FY2020 FY2021 FY2022

Cash $145,519 $296,731 $447,943
Accounts Receivable $0 $0 $0
Inventory
Other Current Assets
Total Current Assets $145,519 $296,731 $447,943
Long-Term Assets $15,000 $15,000 $15,000
Accumulated Depreciation ($1,500) ($3,000) ($4,500)
Total Long-Term Assets $13,500 $12,000 $10,500
Total Assets $159,019 $308,731 $458,443
Accounts Payable $0 $0 $0
Income Taxes Payable $9,357 $9,357 $9,357
Sales Taxes Payable $5,550 $5,550 $5,550
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $14,907 $14,907 $14,907

Long-Term Debt
Total Liabilities $14,907 $14,907 $14,907
Paid-in Capital
Retained Earnings $144,112 $293,824
Earnings $144,112 $149,712 $149,712
Total Owner's Equity $144,112 $293,824 $443,536
Total Liabilities & Equity $159,019 $308,731 $458,443
12

Immortal Cafe
Projected Cash Flow Statement
FY2020 FY2021 FY2022

Net Cash Flow from Operations
Net Profit $144,112 $149,712 $149,712
Change in Accounts Receivable $0 $0 $0
Change in Inventory
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $9,357 $0 $0
Change in Sales Tax Payable $5,550 $0 $0
Change in Prepaid Revenue
Net Cash Flow from Operations $160,519 $151,212 $151,212

Investing & Financing
Assets Purchased or Sold ($15,000)
Investments Received
Change in Long-Term Debt
Change in Short-Term Debt
Dividends & Distributions
Net Cash Flow from Investing &

($15,000)
Financing
Cash at Beginning of Period $0 $145,519 $296,731
Net Change in Cash $145,519 $151,212 $151,212
Cash at End of Period $145,519 $296,731 $447,943
13

Immortal Cafe
Appendix
Profit and Loss Statement
Profit and Loss Statement (With Monthly Detail)
FY2020 Oct '19 Nov '19 Dec '19 Jan '20 Feb '20 Mar '20 Apr '20 May '20 Jun '20 Jul '20 Aug '20 Sep '20
Revenue $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000 $37,000
Direct Costs $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Gross Margin $32,000 $32,000 $32,000 $32,000 $32,000 $32,000 $32,000 $32,000 $32,000 $32,000 $32,000 $32,000
Gross Margin % 86% 86% 86% 86% 86% 86% 86% 86% 86% 86% 86% 86%
Operating
Expenses
Salary $11,900 $11,900 $11,900 $11,900 $11,900 $11,900 $11,900 $11,900 $11,900 $11,900 $11,900 $11,900
Employee
Related $2,380 $2,380 $2,380 $2,380 $2,380 $2,380 $2,380 $2,380 $2,380 $2,380 $2,380 $2,380
Expenses
Equipment $7,000
Rent $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Insurance $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Total
Operating $23,280 $16,280 $16,280 $16,280 $16,280 $16,280 $16,280 $16,280 $16,280 $16,280 $16,280 $16,280
Expenses
Operating
$8,720 $15,720 $15,720 $15,720 $15,720 $15,720 $15,720 $15,720 $15,720 $15,720 $15,720 $15,720
Income
Interest Incurred
14
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Immortal Cafe
Depreciation and
$125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125
Amortization
Income Taxes $1,719 $3,119 $3,119 $3,119 $3,119 $3,119 $3,119 $3,119 $3,119 $3,119 $3,119 $3,119
Total Expenses $30,124 $24,524 $24,524 $24,524 $24,524 $24,524 $24,524 $24,524 $24,524 $24,524 $24,524 $24,524
Net Profit $6,876 $12,476 $12,476 $12,476 $12,476 $12,476 $12,476 $12,476 $12,476 $12,476 $12,476 $12,476
Net Profit /
19% 34% 34% 34% 34% 34% 34% 34% 34% 34% 34% 34%
Sales
15
Immortal Cafe
FY2020 FY2021 FY2022
Revenue $444,000 $444,000 $444,000
Direct Costs $60,000 $60,000 $60,000
Gross Margin $384,000 $384,000 $384,000
Gross Margin % 86% 86% 86%
Operating Expenses
Salary $142,800 $142,800 $142,800
Employee Related Expenses $28,560 $28,560 $28,560
Equipment $7,000
Rent $12,000 $12,000 $12,000
Insurance $12,000 $12,000 $12,000
Total Operating Expenses $202,360 $195,360 $195,360
Operating Income $181,640 $188,640 $188,640
Interest Incurred
Income Taxes $36,028 $37,428 $37,428
Total Expenses $299,888 $294,288 $294,288
Net Profit $144,112 $149,712 $149,712
Net Profit / Sales 32% 34% 34%
16
Immortal Cafe
Balance Sheet
Balance Sheet (With Monthly Detail)
Cash ($4,430) $13,140 $30,710 $34,773 $52,343 $69,913 $72,576 $90,146 $107,716 $110,379 $127,949 $145,519
Accounts
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Receivable
Inventory
Other Current
Assets
Total Current
($4,430) $13,140 $30,710 $34,773 $52,343 $69,913 $72,576 $90,146 $107,716 $110,379 $127,949 $145,519
Assets
Long-Term Assets $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000
Accumulated
($125) ($250) ($375) ($500) ($625) ($750) ($875) ($1,000) ($1,125) ($1,250) ($1,375) ($1,500)
Depreciation
Total Long-
$14,875 $14,750 $14,625 $14,500 $14,375 $14,250 $14,125 $14,000 $13,875 $13,750 $13,625 $13,500
Term Assets
Total Assets $10,445 $27,890 $45,335 $49,273 $66,718 $84,163 $86,701 $104,146 $121,591 $124,129 $141,574 $159,019
Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Income Taxes
$1,719 $4,838 $7,957 $3,119 $6,238 $9,357 $3,119 $6,238 $9,357 $3,119 $6,238 $9,357
Payable
Sales Taxes
$1,850 $3,700 $5,550 $1,850 $3,700 $5,550 $1,850 $3,700 $5,550 $1,850 $3,700 $5,550
Payable
Short-Term Debt
Prepaid Revenue
Total Current
$3,569 $8,538 $13,507 $4,969 $9,938 $14,907 $4,969 $9,938 $14,907 $4,969 $9,938 $14,907
Liabilities
17
Immortal Cafe
Long-Term Debt
Total
$3,569 $8,538 $13,507 $4,969 $9,938 $14,907 $4,969 $9,938 $14,907 $4,969 $9,938 $14,907
Liabilities
Paid-in Capital
Retained Earnings
Earnings $6,876 $19,352 $31,828 $44,304 $56,780 $69,256 $81,732 $94,208 $106,684 $119,160 $131,636 $144,112
Total Owner's
$6,876 $19,352 $31,828 $44,304 $56,780 $69,256 $81,732 $94,208 $106,684 $119,160 $131,636 $144,112
Equity
Total
Liabilities & $10,445 $27,890 $45,335 $49,273 $66,718 $84,163 $86,701 $104,146 $121,591 $124,129 $141,574 $159,019
Equity
18
Immortal Cafe
FY2020 FY2021 FY2022
Cash $145,519 $296,731 $447,943
Accounts Receivable $0 $0 $0
Inventory
Other Current Assets
Total Current Assets $145,519 $296,731 $447,943
Long-Term Assets $15,000 $15,000 $15,000
Accumulated Depreciation ($1,500) ($3,000) ($4,500)
Total Long-Term Assets $13,500 $12,000 $10,500
Total Assets $159,019 $308,731 $458,443
Accounts Payable $0 $0 $0
Income Taxes Payable $9,357 $9,357 $9,357
Sales Taxes Payable $5,550 $5,550 $5,550
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $14,907 $14,907 $14,907
Long-Term Debt
Total Liabilities $14,907 $14,907 $14,907
Paid-in Capital
Retained Earnings $144,112 $293,824
Earnings $144,112 $149,712 $149,712
Total Owner's Equity $144,112 $293,824 $443,536
Total Liabilities & Equity $159,019 $308,731 $458,443
19
Immortal Cafe
Cash Flow Statement

Cash Flow Statement (With Monthly Detail)
Net Cash Flow

from
Operations
Net Profit $6,876 $12,476 $12,476 $12,476 $12,476 $12,476 $12,476 $12,476 $12,476 $12,476 $12,476 $12,476
Depreciation
and $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125 $125
Amortization
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Receivable
Change in
Inventory
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Change in
Income Tax $1,719 $3,119 $3,119 ($4,838) $3,119 $3,119 ($6,238) $3,119 $3,119 ($6,238) $3,119 $3,119
Payable
Change in Sales
$1,850 $1,850 $1,850 ($3,700) $1,850 $1,850 ($3,700) $1,850 $1,850 ($3,700) $1,850 $1,850
Tax Payable
Change in
Prepaid
Revenue
Net Cash Flow

from $10,570 $17,570 $17,570 $4,063 $17,570 $17,570 $2,663 $17,570 $17,570 $2,663 $17,570 $17,570
Operations
Investing &
Financing
20
Immortal Cafe
Assets
Purchased or ($15,000)
Sold
Investments
Received
Change in
Long-Term
Debt
Change in
Short-Term
Debt
Dividends &
Distributions
Net Cash Flow

from Investing ($15,000)
& Financing
Cash at Beginning
$0 ($4,430) $13,140 $30,710 $34,773 $52,343 $69,913 $72,576 $90,146 $107,716 $110,379 $127,949
of Period
Net Change in
($4,430) $17,570 $17,570 $4,063 $17,570 $17,570 $2,663 $17,570 $17,570 $2,663 $17,570 $17,570
Cash
Cash at End of
($4,430) $13,140 $30,710 $34,773 $52,343 $69,913 $72,576 $90,146 $107,716 $110,379 $127,949 $145,519
Period
21
Immortal Cafe
FY2020 FY2021 FY2022
Net Cash Flow from Operations
Net Profit $144,112 $149,712 $149,712
Change in Accounts Receivable $0 $0 $0
Change in Inventory
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $9,357 $0 $0
Change in Sales Tax Payable $5,550 $0 $0
Change in Prepaid Revenue
Net Cash Flow from Operations $160,519 $151,212 $151,212
Investing & Financing
Assets Purchased or Sold ($15,000)
Investments Received
Change in Long-Term Debt
Change in Short-Term Debt
Dividends & Distributions
Net Cash Flow from Investing & Financing ($15,000)
Cash at Beginning of Period $0 $145,519 $296,731
Net Change in Cash $145,519 $151,212 $151,212
Cash at End of Period $145,519 $296,731 $447,943
22

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CONFIDENTIAL

Liquid of the Gods

Problem & Solution ............................................................................................................3

Marketing & Sales...............................................................................................................5

Milestones & Metrics..........................................................................................................6

Financial Plan ...............................................................................................................................8

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

Profit and Loss Statement ................................................................................................14

Cash Flow Statement ........................................................................................................20

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

Financial Highlights by Year

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Equipment & Tools

Milestones & Metrics

Milestone Due Date Who's Responsible Details

Hire Employees January 08, 2018 Owner

Ribbon Cutting February 02, 2018 Owner

1 year anniversary event February 02, 2019 Owner

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Net Profit (or Loss) by Year

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I will be investing my own money into my business as well as a business loan.

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FY2020 FY2021 FY2022

Direct Costs $60,000 $60,000 $60,000

Gross Margin $384,000 $384,000 $384,000

Gross Margin % 86% 86% 86%

Employee Related Expenses $28,560 $28,560 $28,560

Rent $12,000 $12,000 $12,000

Insurance $12,000 $12,000 $12,000

Total Operating Expenses $202,360 $195,360 $195,360

Operating Income $181,640 $188,640 $188,640

Depreciation and Amortization $1,500 $1,500 $1,500

Income Taxes $36,028 $37,428 $37,428

Total Expenses $299,888 $294,288 $294,288

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

Projected Balance Sheet

FY2020 FY2021 FY2022

Other Current Assets

Total Current Assets $145,519 $296,731 $447,943

Long-Term Assets $15,000 $15,000 $15,000

Accumulated Depreciation ($1,500) ($3,000) ($4,500)

Total Long-Term Assets $13,500 $12,000 $10,500

Total Assets $159,019 $308,731 $458,443

Income Taxes Payable $9,357 $9,357 $9,357

Sales Taxes Payable $5,550 $5,550 $5,550

Total Current Liabilities $14,907 $14,907 $14,907

Total Liabilities $14,907 $14,907 $14,907

Retained Earnings $144,112 $293,824

Earnings $144,112 $149,712 $149,712

Total Owner's Equity $144,112 $293,824 $443,536

Total Liabilities & Equity $159,019 $308,731 $458,443

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

Projected Cash Flow Statement

FY2020 FY2021 FY2022

Depreciation and Amortization $1,500 $1,500 $1,500

Change in Accounts Receivable $0 $0 $0