E-DEFINERS TECHNOLOGY

We are the top Digital Marketing Agency in India

 Search Engine
Optimization
& Marketing Plan
AGENDA
What is SEO
Why do SEO?
Industry Research
SEO Process
Technical aspect of SEO
Measuring SEO success
Key Digital Marketing Strategies
Search engine optimization (SEO)
- no cost per click
Search engine marketing (SEM)
- cost per click
What is SEO(Search Engine
Optimization)?
KEY TERM
The ability to properly utilize the CORRECT
method to improve the volume and quality of
traffic to a website via ORGANIC search
results
Why do SEO?
The biggest benefit of SEO is that it helps you to gain an online presence for your

business thereby leading to more visibility and more business.

Customer typically buys from a company which comes up top in the search engine

list.

Getting the website in the top half of the page ensures that the site will generate

public awareness.

Gives highest ROI in the long run as compared to any other online marketing

vehicles.

Higher natural rankings builds trust among searchers.

80% of websites are found through search engines (Source: Forrester Research).

Research suggests that if your not in the top 5 15 for your search terms your website
Why High Ranking Matter?
Positioning is important!!
1. Appear on Page 1 More traffic = More leads!
2. Appear on Page 2 Less traffic = Less leads!
Industry Research
Who gets the clicks?
SEO Process
Step 1: Discuss Business objectives.
Step 2: Conduct initial keyword analysis.
Step 3: Indentify the keyword/landing page combination
Step 4: Interim Client Approval for keyword/Landing pages.
Step 5: Baseline Ranking & Traffic reports.
Step 6: On site & Off- site optimization
Step 7: Detailed Recommendation document.
Step 8: Implementation
Step 9: Monitoring and optimizing: We provide monthly
reporting and optimization recommendations. The
reporting is compared to the baseline (or previous months
result ) to identify trends and help guide additional
adjustments.
Technical SEO for Food
Max
1. Comprehensive Website Analysis.
2. Keyword Research and Analysis.
3. Base line Ranking Report.
4. Competitive analysis in search engines.
5. Analysis of URL structure & information architecture.
6. Analysis of source code and page layout.
7. Analysis internal linking.
8. Code validation
9. Search engine saturation
10. Link popularity analysis.
11. Link Relevancy & co-citation analysis (Topical Relevancy )
Measuring SEO success
Keyword Ranking.
Website traffic.
Increase in Share of Traffic Per keyword.
Increase Revenue/Keyword.
Increase in impressions.
Lower dependence on paid search.
Lowering the cost per acquisition.
SEO ROI Analysis
Goal of the website?
1. Generate Leads
2. Generate interest in a product or services
3. Inform/persuade the public
4. Increase market exposure.
5. Brand name awareness.
6. Generate sales.
SEM ROI Analysis
How many times did you achieve that goal?
You need at least 3 of the 4 basic metrics
Landing on a specific page or file: Did you send your
potential customer to the right information they were
seeking? Our SEM/SEO programs optimize and track this
information and can give you monthly or even weekly
report .
Where your visitors came from: Search engine organic
way or paid? Again, we track this information for you.
Source of conversions: If an ad, Keyword, news letter,
blog, etc works then we can target those areas much
closer and get even better result. Place BETTER money
after good!.
 Contact Details
S-75, Second floor Vardhman Central Mall,
Nehru Vihar Delhi-110054
M : +91 9999 051 533
E-mail : info@edtech.in