CA Competitive Analysis

Pandit Prasad
March 3, 2014

"IBM Confidential - No Distribution Outside IBM"

IBM Confidential 2014 IBM Corporation
Know Your Competitor: CA
CAs biggest strategy is to create easy entry points that can open doors for them
Strategy

Breaking away from dependence on
mainframe products, which still provide 60% of
its revenues, and initiating new cloud and
virtual infrastructure management products,
which are yet to take off.- Informationweek.com (Dec 2012)

Dominate the GB and MSP with Nimsoft

CA's SaaS plan is to leverage the Nimsoft
platform and move other products on to a
single on-demand platform.

Partnerships remained a top FY13 priority for
CA

Expansion of alliance with Citrix leader in
2012 CA can establish its cloud and
virtualization management credentials with
Citrix

Partnered with SAP for Mobile MDM
2
*Not confirmed yet
Michael Gregoire -- CAs new CEO effective Jan 7, 2013
Whats new ?
CA Nimsoft Service Desk 7 (NSD) is the latest version of
its flagship SaaS service management solution.
In October 2013 CA Technologies announced CA
Nimsoft Snap a free version of Nimsoft to bolster its
monitoring sales
On an acquisition spree:
AppLogic - (Mar 2010) - Virtual grid platform to define,
provision, deploy and manage applications on cloud
Nimsoft - (Mar 2010) - strategic SaaS platform for mid
market
ITKO - (Aug 2011) product to gain entry in DevOps
Watchmouse (Aug 2011) SaaS Synthetic Cloud
Monitoring
Base Technologies - (Apr 2012) - consulting for gov.
agencies, health care providers.
Layer 7 - (Apr 2013 ) - API Management
Nolio - (Apr 2013 ) Application release operations
software
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CAs - Selling Strategy
1. CA will start with agentless (Wily
CEM) and show their quick TTV
and the nice looking GUI Executive Dashboard
Service Operations For Executives
For LOBs, Operations
2. CA APM combines Transaction
Executive Insight (Mobile enabled)
and diagnostics capabilities in one Service Operations Insight
solution and can be aggressively
priced
3. They have targeted solutions for 4
user groups CMDB
4. They will use Nimsoft SaaS model
for low cost solutions Infrastructure Monitoring
For Operations
5. For Infrastructure Management
CA leads with their IM (sysedge) or Spectrum
Nimsoft product which has a Application Performance - CA Virtual Assurance for IM
smaller footprint and their Monitoring eHealth
For Appln. Admins - CA Systems Performance for IM
network solutions
- Sysedge agent
6. Service Operations CA lead with Wily Introscope Gigastor
Wily CEM Application Delivery Analysis (superagent)
their new dashboard that gives
Wily Transaction Generator NetQos Report Analyzer
them business service modeling
Unified Communications Monitor
and event mgmt NetQos Performance Center (Dashboard)
7. Executive dashboards CA will
lead with their newly announced ITKO + Cloud Monitoring + Hyperformix = DevOps
exec insight dashboard which is
mobile compatible
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After Nimsoft acquisition CA started betting on SaaS

CA does not have a door opener like some of the other vendors who CA's performance has been
bundle their cloud solutions with infrastructure falling short for the fiscal

H/W Vendors Oracle, HP, CISCO, DELL year 2013. Their legacy

VM Vendors Vmware, Microsoft
infrastructure management

CA realizes they need to differentiate through their S/W and focus on products are not selling
new growth areas. "our second quarter was short

The only areas that CA was doing well were ITKO (DevOps) and SaaS - of our objectives in several
Cloud (Nimsoft). areas. Obviously, we are

Technology investments, such as ITKO and Nimsoft, delivered double-digit new product
disappointed in our
sales growth in the quarter; and our SaaS revenue grew by more than 30% - - CEO Bill performance" - CEO Bill
Mckracken, Oct 2012 - Q2 2013 Mckracken, Oct 2012 - Q2 2013

ITKO grew new product sales more than 50%; Nimsoft grew more than 80%; and Earnings Report
Infrastructure Management grew more than 30%, driven in part by our newly introduced "new product and capacity
IM 2.0 solutions - - Richard J Beckert, CFO, Jan 2013 - Q3, 2013 Earnings Report sales were down just over 10%

CA is now betting on SaaS and focused on delivering a complete ALM year-over-year ...Total revenue
solution (from DevOps, Mobility, Security to ITSM) for the quarter was $1.2 billion,

Differentiation with new innovative products will delivered as multi-tenant and SaaS down 4% in constant currency
enabled to appeal to MSPs and 5% as reported " - Richard J

Leverage partnerships and targeted investment to demonstrate business value by Beckert, CFO, Jan 2013 - Q3,
helping their customers innovate 2013 Earnings Report

Free services to customer to inventory all existing CA licenses and how they are using
them

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It is a myth that Nimsoft is a cheaper, simpler alternative to Big 4
Reality: Nimsoft lacks visibility that large enterprises need, and their use of open source
makes it complex and costly to maintain

Nimsoft neither provides proactive monitoring (analytics) nor helps in optimizing your
is
virtual / cloud resources (capacity planning) Visibility r
nt fo
importa ss!
Lacks predictive analytics, visual base-lining and custom monitors for ine
the bus
proactive problem avoidance
No insight into utilization for capacity planning to optimize resources for
physical and virtual environments
It is not an APM solution as it lacks Transaction Tracking and deep diagnostics
Nimsoft is difficult to setup and maintain doesnt automatically track changes
and is expensive
Complexity, not for faint of heart, need a few admins, versed very well Customer Quote
Nimsoft & CA have 2 separate architectures; added complexity without common backend/GUI
Not cheap for mid market; $20,099 base pack + $141 per instance on top of it

NMS offers very limited monitoring of application server environments, which are regarded by most organizations as
critical nodes in modern application architectures Gartner
The complex setup and configuration of components and monitors requires assistance from the vendor, and an
understanding of the different components and configuration tools Gartner

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Nimsoft itself is not a true SaaS
Nimsoft needs servers on premise that can act as a hub for the bus and hub model
This on-premise server introduces additional performance bottleneck

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Nimsoft Snap a free basic monitoring tool
Reality: CA introduced Nimsoft Snap because Nimsoft sales started declining. We are yet to
see deal progressions through Nimsoft Snap

CA announced on Oct 2013, CA Nimsoft Monitor Snap, a free version of CA Nimsoft

Monitor. It is free for upto 30 devices
Though they claim that it has generated a lot of interest - In the 100 days since the
product was introduced, 5000 customers in 147 countries downloaded Nimsoft
Monitor Snap- they have not yet really made a single sale *
From their last earnings call - "we are in a state with less than 10 but more than 5
transactions where we are moving from free to some level of paid purchase, or an
evaluation where we are in the final stages of a selection *
Nimsoft did not have any mention in their earnings report as a profit making solution
in their last 3 quarters of 2013 after having a very successful 2 years of acquisition

* Source F3Q 2014, Earning call, Jan 21 2014

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CA announced in 2013 APM on SaaS, Predictive & EUE

APM as a service (APMaaS)

Based on Wily /Introscope technology

Monitor components of web applications, websites,
and cloud services including components delivered
by third parties

Will sell for $350/agent/month.

Includes and integrates with the Cloud Monitoring
(Watchmouse acquisition)

Built on Nimsoft Service Desk Platform

Predictive Analytics by OEM with PRELERT

Improved integration with their Hyperformix
capacity Management (analytics- offers optimum
sizing and investment ROI

Continued enhancements and investments to
improve their UI

Enhancement to converged infrastructure
management with systems and storage - added
components from Nimsoft on premise solution

Energy management is now an integrated module
in their Infrastructure monitoring solution

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But CA is struggling with its APM solution

CA posted a decline of 3%, 3% and 5% for their Enterprise Solution sales in the last 3 quarters (Fiscal
1Q, 2Q, 3Q, 2014) Earnings Report

Their latest release of CA APM 9.5 (Wily + Introscope) has huge memory leak issues and they had to
revert back to previous versions

To overcome these issues, CA last year announced (April 2013) CA Wily on SaaS. Their CXO's pledged
support to get customers migrated to SaaS in their CA World conference last year

After such announces, the Wily SaaS solution is still not available for purchase due to stability and
performance issues !

Though they call this as a SaaS solution customers need to have a server on premise that will collect the
data from all the agents and forward it to the off premise SaaS

To add to the confusion, CA retired their NSM solution and are forcing customers to migrate to either
IM - Infrastructure Management or Nimsoft

If were going to drive this organic engine and innovate we have to get you off old releases
CEO, Michael Gregoire *1

Well do the analysis for fee, well do the upgrades for free, if theres data conversion that we should
have made easier and we didnt, well do that free CTO, John Michelsen *2

*1 - Source - http://www.businesscloud9.com/content/ca-world-cloud-means-shaking-old-habits-and-old-software
*2 Source - http://www.v3.co.uk/v3-uk/news/2264154/ca-to-force-customers-off-old-software-releases-to-support-innovation-drive
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CAs APM 9.5 updates include Analytics and Browser Response

Application behavioral analytics

New simplified Web UI transition
of APM UI to web based thin client

HTML 5 based dashboards

Book Marking

Browser Response Time
Monitoring (Java Script injection)

Visibility into website visitor
experience in real time

Visibility into browser side
activity of the transaction

Visbility into QOS provided by
external service providers such
as CDN

Intelligent Instrumentation

Centralized web console for
managing agents

Offers limited choices for
configuration

Integrated Cloud Monitoring

Watchmouse is now integrated
with APM
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 CAs ABA Application Behavior Analytics, in APM 9.5

CA introduced ABA by OEM agreement with PRELERT uses PRELERTs predictive technology

The Content is integrated in APM GUI APM 9.5

Provides drill downs to individual metric pages for deep diagnostics from the overview page

Built on statistical modeling engine, auto Configuration to adapt to changes, understands normal
abnormal behavior

Analysis workbench tab allows exploration of multi source, multi variate analysis

Contextual linkages to APM Metric Browser and Triage Map

Super impose metric

trend behavior

Anamolies
listing

Drill down to individual

metric browser

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CAs Predictive Analytics is limited

CAs confidence in the predictive technology is low.

They do not provide any warnings or alerts as they expect a flood of false
alerts

Currently they offer a listing of anamolies on APM WebView home page

These anamolies are created when group of metrics exhibit unusual
interactions even if thresholds are not violated

You have to manually sort through the anamolies to figure out the true
critical alerts

CA does not provide Dynamic Thresholding

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CAs IM Complex integration of disparate infrastructure tools
Performance Center in
IM2.2 offers a big list of
dashboards based on
converged data from
multiple tool sets
Sysedge, NetQos,
Spectrum
It is a complex integration
of these different
technologies

Analytics in IM 2.2
showing heat chart of
CPU Utilization and other
performance metrics
CA commonly refers this
type of metrics as - BIG
DATA ANALYTICS

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CA Cloud Monitor (Watchmouse) is what they offer as APM SaaS

Synthetic Transactions Monitoring

only

70+ stations in 40+ countries

Cloud Services and API Monitoring

Integrated with the APM solution

Real Browser Monitoring

Waterfall chart shows how long
it takes for each element of an
application and/or Web page to
load in a browser

Performance graph shows a
breakdown of time spent in
different stages of the display of
Web pages

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Myth #1: CA Wily solutions are easier to consume & lower TCO

Reality: CAs Monitoring solutions are complex, do not scale, require more products & H/W

Wily is more complex and does not SCALE !

Requires 3 to 4 times the number of servers to manage the same number of JVM's as
ITCAM
Add it u
Their agents are heavy; a 40 -50% impact on server throughput! p! CA
=
higher
Oversimplifies their complexity. Reps are trained to focus on simple issues in POCs and TCO
show demo before lunch
CAs monitoring solutions cost more than IBM to deploy
4 CA products to get to root cause analysis as IBM (SCM)
Wily add-on features such as memory leak analysis and change detection plus
services are all added costs
Integration is complex and introduces added infrastructure overhead in terms of
additional databases, connectors, etc versus IBMs single data warehouse

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CAs Monitoring Strategy APM

What they talk about

Their look and feel of their GUI
Wily CEM data to Wily Introscope (diagnostics) contextual linkage is good, and require less clicks
to diagnose
The transaction profile is created using the Java agent and hence they can correlate easily

What they dont talk about

APM9 CEM and Introscope integration has added additional complexity MOM, APM database,
minimum of 3 servers needed to use CEM and Introscope together
CA Wily recommends not to turn on transaction tracing 24x7
Custom method tracing involves number of steps, requires knowledge of transaction path to
instrument
Need more hardware to scale e.g. assuming each JVM has 10 applications, a single Introscope
Server can only support 10-15 JVMs
Multiple architecture and products for complete resource, transactions, mainframe, availability
and deep diagnostics

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CAs Monitoring Strategy Infrastructure Mgmt

What they talk about

They have another new integrated dashboard (Performance Center)
that can show integrated data from their infrastructure mgmt solns
including network data Network Aware Performance Monitoring
Performance center shows both Physical and Virtual infrastructure
data together

What they dont talk about

Their Performance Center dashboard also operates on the common
data model principle like Service Operations and has the same
resource overhead issues
The NetQos appliances and Gigastore products do packet capture
analysis but since they collects a huge volume of data, have
scalability issues
They have 2 solns for virtual infrastructure mgmt (one each for
guest OS and hypervisor)
These 2 integrate into spectrum and ehealth which then report into
performance dashboard
So you need to have all the above products to view the physical and
virtual infrastructure performance together (From IBM all the
customer needs is SmartCloud Monitoring)
Capacity planning is a separate soln comes again with its own
infrastructure and has 3 different products
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CAs Monitoring Strategy Summary

Strengths
Nice looking GUIs

Weakness - Scalability
CA has appliance based solutions for transactions and networks monitoring
They need to deploy a lot of these appliances especially around load balancers to capture
transactions
These appliances does not scale and has a huge impact on performance
They are in the process of consolidating these appliances to reduce the infrastructure overhead

Weakness - Integration
They make use of Catalyst tool (Common data model and connectors) for integrating their
solutions
Their products talk to each other and are integrated but creates a huge overhead and complexity
that needs to be deal with in terms of
Additional databases, connectors and reconciliation services

Weakness - Depth
CA forces the customers to invest in a huge infrastructure that will not scale in order to provide the
depth that the customer needs
You need atleast 3 -4 solutions before you can view physical and virtual infrastructure performance together
Capacity planning is a separate soln comes again with its own infrastructure and has 3 different products
and needs Service Assurance portfolio in place before it can be used

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IBM and CA: Head to Head Compare

Solution Compare CA APM vs. IBM APM

CA IBM Product Match
CA's APM and Nimsoft solutions are based on different architectures forcing customers
to choose one over the other
CA Xtraction TBSM
Only IBM provides the ability to marry agent and full agent technologies for transaction tracking and
resource monitoring. It takes a lot of machines for CA to trace transactions, because they combine
their TIM (CEM component) boxes, with Introscope to trace from machine to machine resulting in
CA Business Service Insight TBSM
sprawling of server.

CAs solution doesnt scale
CA CMDB TADDM
CA must tune each agent to get their management server to handle more agents. CA needs more
hardware to scale e.g. assuming each Java Virtual Machine (JVM) has 10 applications, a single
CA Configuration Automation TADDM Introscope Server can only support 10-15 JVMs. CA is 50-70% impact on Throughput- 2-5% on CPU
(Processor Load vs. Throughput).
CA Cloud SCO
IBM APM's single managing server can easily support 250-300 of JVMs.
CA Application Performance IBM Application Performance

CAs capacity planning solution is complex
Management Management
CA's capacity planning is a separate solution and comes with its own infrastructure and has three
different products. But, IBM APM helps customers get quickly started and ensure continuous
optimization of their private cloud by providing the ability to plan capacity and visualize
CA Spectrum ITNM/OMNIbus
performance in a single solution.

CA BSM vs. IBM BSM CA Spectrum vs. ITNM

CA lacks dynamic business service model update CA Spectrum is a one-size-fits-all product.

Equivalent of TBSMs service model is divided between CA CMDB and CA
Configuration Automation. Service models in TBSM are based on the relationships
between configuration items (CIs)
Non technical users cannot easily create dashboards themselves.
Unlike Tivoli, dashboard creation requires expensive technical services. CA
applications cannot be put one screen like the Tivoli Integrated Portal, instead users
must laboriously launch into the separate applications. As a result, user workflow
actions take longer to execute.
IBM provides visually rich web based dashboard with the ability to drag and drop
widgets to create new dashboards. TIP provides the capability to mashup widgets
from different products.
Lack of product flexibility leads to inefficient stop gap manual processes. Multiple Spectrum servers
are need to match one ITNM or OMNIbus server. CA has three separate ECA products with forklift
upgrade paths, none of which can match OMNIbuss event correlation capabilities, robustness or its
broad cross domain coverage. CA cannot enrich events as easily or on the same scale, resulting in
slower event source identification.
ITNM and OMNIbus, because of their OEM roots, can be easily customized to match exact network and
event automation requirements. IBM BSM includes OMNIbus, the number one ECA product in the
market. TBSM is very tightly integrated with OMNIbus. Service models, SLAs dashboards are all driven
by Omnibus data. Netcool/Impact offers enrichment capabilities that are not available in CA BSM.

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