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"Knowledge is power. Information is liberating. Education is the premise of progress,
in every society, in every family.” -- Kofi Annan

Population is everywhere. It's more than just a number: it's a measure of presence, of
interaction, and of the fabric of society. Every individual added to a household affects
everything, and in turn, impacts a community, a city, a country. Understanding
population isn't just about counting heads. It's recognizing how everything is
interconnected and identifying the causes and effects that come about.

Development is also everywhere. It is advancement and evolution, and a measure of

how a system comes to be. Applied to society and culture, it is a benchmark of what
people have been doing to improve their collective welfare. Understanding
development is as complex a process as that for population: it's about analyzing the
facts, and providing concrete solutions to real-life concerns.

Mulat Pinoy is a social media initiative of the Probe Media Foundation, Inc. (PMFI), in
collaboration with the Philippine Center for Population and Development (PCPD).
Originally created as both a new media witness to the 2010 Philippine electoral
candidates and a cross-media venue for the discussion of population and development
issues, it is now a watchdog entity that seeks to continue its mission to present
relevant social matters to the online Filipino public.

Under the auspices of Mulat Pinoy, concerned citizens have reached out to political
personages, government agencies, non-profit organizations and media practitioners,
encouraging them to learn more about the state of our population and our
development as a nation. We believe in the value of free information, and in the
dissemination of such to everyone who wishes to have it. Mulat Pinoy maintains its
own website, and has a presence on major social networking sites. Offline events
have augmented the initiative's efforts, bringing the call for open awareness to an
even broader audience.

Learn more about Mulat Pinoy and the state of our population and development by
visiting our website (www.mulatpinoy.ph) or following us on Facebook, Twitter and
Multiply.
 The Pop-I Video Contest
Mulat Pinoy has been actively engaging the public—
discerning youth voters in particular—about population
dynamics and its impact on various economic and
social concerns. After the elections, the Pop-I Video
Contest was Mulat Pinoy's next major step towards
enabling the public to pursue knowledge for
themselves, and to make their opinions heard.

"Social media and accessible digital technology have

brought about the rise of citizen journalism," says
Yasmin Mapua-Tang, Executive Director of PMFI. "This
past election has seen an unprecedented level of
coverage and participation from the Filipino online
community, and we hope to encourage our local
bloggers and social network users to continue online
conversations about key issues like population and
development."

Mulat Pinoy recognizes the compelling nature of online

video, and aims to continue harnessing the viral nature
of sites like Youtube, where the contest entries were
uploaded by participants. The contest invited citizens
from all walks of life to submit short videos that
answered two questions:

Round One: "Masusunog ka ba sa impyerno kung

gumamit ka ng condom (Will you burn in hell if you use
a condom)?"

Round Two: “Paano ka makakahanap ng trabaho kung

ang dami mong karibal? (How can you find a job if
there are so many applicants?)”

A panel of expert media practitioners and population

and development advocates evaluated all the entries,
assessing them based on how well they maximized the
opportunity to speak their minds using contemporary
technology.

THE JUDGES:
Cecilia “Cheche” Lazaro is founding President of Probe Productions, Inc. and anchor of “The Probe
Team” the first Filipino investigative newsmagazine for television that has won both local and
international recognition. Cheche has won several awards for her achievements as a broadcaster and
a Filipina. For her outstanding contribution to the TV industry, she was cited by the Cultural Center of
the Philippines, awarded the Gawad Plaridel given by the UP College of Mass Communications,
recognized as TV Journalist of the year by the Rotary Club of Manila, and awarded as one of the
Outstanding Women in the Nation’s Service for Broadcast Journalism.

On the international front, Cheche has been invited as speaker or lecturer to various international
conferences of UNESCO, AIBD and Deutsche Welle.
THE JUDGES:
Felicitas Rixhon is the Executive Director of the Philippine
Center for Population and Development, a grantmaking non-
profit that promotes a better understanding of the relationship
between population and development. She was previously the
executive director of the youth, women and family-oriented
Consuelo Foundation. She is currently the president of the
Association of Foundations, and is a board member of the
Caucus of Development NGO Networks (CODE-NGO) and the
Philippine Council of NGO Certification.

Fely majored in journalism at the University of Santo Tomas and

has a Master’s degree in Communication from the Ateneo de
Manila University. Her initial career forays in secondary
education and the public sector exposed her to issues such as
education, children’s rights, and nutrition, which ultimately led
to pursue a career in the development sector.

Ruben “Benc” Canlas, Jr. is a teacher at the Ateneo Graduate

School of Business (AGSB) and the Ateneo School of Medicine
and Public Health (ASMPH). He teaches MBA, particularly
Leadership and Human Resource courses. He has conducted
creativity and innovation workshops for San Miguel Corporation,
Intel Philippines, the National Water Resource Board, Amnesty
International, etc. He also has given knowledge management
(KM) workshops to various organizations.

Benc is an IT and management consultant at the Asian

Development Bank and has provided strategic advice for the
Department of Health, the Department of Justice, Bureau of
Internal Revenue and the Provincial Government of Bohol. He
was co-founder and former CEO of Dig It All Solutions Inc, a
company that provides web-based solutions and strategic IT
advice to businesses and organizations. He has worked with
Probe Productions to produce award-winning shows like The
Probe Team and Agri-Link. He still occasionally writes TV scripts
for shows that he likes.

Daphne-Tatiana “Data” Tolentino-Canlas is a project

manager, media practitioner, trainer and a teacher. She has
solid, extensive background and expertise in broadcast media
production; skilled in all major aspects of broadcast online and
offline production and broadcast management. Armed with a
Bachelor’s Degree in Broadcast Communication and a Master’s
Degree in Media Studies, both from UP Diliman, her media and
project management work have taken her to Probe Productions
and the Asian Development Bank to Intel and back to her alma
mater as a lecturer on radio and TV production.
*Video screen captures displayed above
were randomly selected. These are not
Data has received various awards for her TV work, and has necessarily the winning entries
conducted numerous workshops on various aspects of media
production for agencies such as Sunlife, Meralco, ECPAT, UNICEF
and Intel.

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 Mulat Pinoy:
Priming the Public for PopDev
Since its launch in 2009, Mulat Pinoy has been
organizing awareness-raising activities to help the
public view current affairs from a population and
development (popdev) perspective.

The campaign kicked off with the launch of

mulatpinoy.ph, an online portal for popdev articles,
videos, and forums. Mulatpinoy.ph would eventually
host presidential profiles and candidate scorecards
identifying their popdev track record.

To complement the website and initiate virtual

discussions, Mulat Pinoy invited bloggers and other
social media enthusiasts to a day-long workshop
featuring popdev advocates, investigative journalists,
even a game developer! The workshop's objective was
to help participants identify and analyze the popdev
component of news reports and research findings,
making it easier to produce stories though a popdev
lens.

As the 2010 elections drew near, Mulat Pinoy turned its

eye on the national candidates' campaign platforms
and how these addressed demographic challenges. The
Saturday Kapihan sessions provided a venue for lively
- sometimes heated - debate on the interrelationships
between population, development and other major
s o c i a l i s s u e s . G ove r n m e n t o f f i c i a l s , n a t i o n a l
candidates, and representatives of local and
international NGOs joined the Mulat Pinoy team for
eight sessions anchored on these themes:
Environment, Government Resources, Housing,
Healthcare, Education, Employment, Religion, and
Gender. Live updates of the session were made
available on Mulat Pinoy's various social networks, and
selected video clips uploaded on the homepage.

Aside from organizing its own initiatives, Mulat Pinoy

raised the popdev profile by participating in various
election-related activities and establishing partnerships
with other like-minded organizations. And with the
new administration set to take office in the coming
days, Mulat Pinoy is gearing up for an exciting new
chapter.

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 Looking Forward
With the conclusion of the Kapihan Sessions and the Pop-I Video Contest, Mulat Pinoy has more
in store for concerned citizens and netizens:

Nonpartisan Political Watchdog

The elections may be over, but they were just the beginning. A new political landscape is
forming, with the elected officials preparing to make their own mark on the Philippines. Will
they stay true to their campaign promises? Mulat Pinoy will join other nonpartisan watchdog
entities, keeping an eye on the people we have selected to lead our nation into a new decade.

Online Discussions
The Mulat Pinoy presence on Facebook, Multiply and Twitter continues, and so do the updates
on each social network. The public will be invited to keep the issues alive through the regular
updating and reposting of critical issues being covered in mainstream media, concerning
Philippine society, population and development.

Youth Caravan
In partnership with the Kabataan News Network's (KNN) "Youth Stories on PopDev" project,
Mulat Pinoy will be touring at least six areas all over the Philippines to enrich the discussion on
the youth's role in balancing population and resources. Aside from conducting screenings of
the "PopDev for YOUth" documentary, a mini-concert, talks and discussions will also be held in
schools and communities. Gifts and prizes will be given to active participants of the caravan.

Media Fellowship
As part of Mulat Pinoy's agenda to foster better awareness of popdev issues, we will be inviting
print, photo, radio, television and online media practitioners to participate in a media fellowship
for training on the balanced and diverse coverage of the issues. The fellowship will also provide
selected practitioners with financial grants to support intensive stories in media that further the
overall public awareness of population and development issues.

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 PopDev for YOUth!
The Kabataan News Network (KNN) is a network of about 160 young video journalists, aged 14 to
20, from ten different areas from all over the Philippines. Since 2003, KNN reporters have been
producing episodes and video segments about issues that concern the youth—from cool trends to
politics and society—with just a little help from their adult managers.

This time, reporters from Baguio, Camarines Norte, Capiz, Cebu, Davao, Dumaguete, Manila,
Mindoro, North Cotabato, and Sarangani Province focused on the topic of population and
development. Each bureau produced segments on the issue of PopDev in their locality, and teamed
up with Probe Productions to produce a special documentary entitled PopDev for YOUth.

PopDev for YOUth is an 18-minute documentary that tackles the relationships between population
and environment, education, fertility rate and reproductive health—all told from the youth's
perspective.

To prepare for their stories, the reporters had to go through an intensive workshop about population
and development organized by the Philippine Center for Population Development and Probe Media
Foundation, Inc. During the workshop, they also had to produce mini-segments and infomercials
about the issues.

All works of the Kabataan News Network are showcased on the web at www.kabataannews.com.

KABATAAN NEWS NETWORK

www.kabataannews.com, kabataanxpress@gmail.com

Kabataan News Network (KNN) produces Kabataan X-Press, a show that offers a unique window into
the world of the Filipino youth. The show chronicles more than just what's hip and what's cool, it
also looks into major issues that concern young people aged 14-20. Teen prostitution, girl to girl
relationships, election issues, the state of the juvenile justice system, mining in Camarines Norte,
and the life of Muslims in Manila are just some of the hard-hitting stories that have been featured on
the show.

These young journalists are not only given technical training on television production but are also
nurtured to become good, ethical and well-rounded citizens. KNN is implemented by Probe Media
Foundation, Inc., with the support of the United Nations Children's Fund (UNICEF) Philippines.

The KNN reporters do all the hard work with a little help from their adult bureau managers. They
think of the topics for their reports and research about them. They shoot, interview, transcribe and
write the scripts. This makes KNN's Kabataan X-Press a first of its kind, a show that is truly for the
youth and by the youth.
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 Implementing Organization
Probe Media Foundation, Inc.
www.probefound.com

The Probe Media Foundation, Inc. (PMFI) is a non-stock,

non-profit organization committed to improving the quality
of media in the Philippines and Asia-Pacific through the
education and training of media professionals and students.

PMFI was established by Probe Productions, Inc. (PPI),

which has crusaded against corrupt, irresponsible and
sensationalist journalism by producing shows of substance,
with good production values and ethical and responsible
conduct of business. As a way of fulfilling PPI's mission to
spur positive social change, PMFI goes beyond the business of producing educational television
programs and going into the education of media practitioners.

PMFI believes in media and communication for positive social change. Its programs promote social
justice and democracy, and child and youth development, and encourages healthy dialogue through
media. The foundation implements programs and projects that encourage the production of
responsible and ethical media programs and media related activities for children and adults from all
sectors of society.
Funding and Supporting Organization
Philippine Center for Population and Development
www.pcpd.ph

Initially known as Population Center Foundation (PCF), the

Foundation started operations in 1973. Its first mandate
was to serve as a resource institution for the Philippine
Population Program whose major concern then was
“managing the growth of the country’s population through
fertility reduction or family planning.”

The PCF was renamed the Philippine Center for Population and Development (PCPD) on February
15, 1991 to reflect the change in its mission. As an operating foundation, it expanded its scope
beyond traditional population concerns. Still in the context of population management, its
programs addressed the social and human development of rural and urban communities in the
Philippines.

In 2000, the Board of Trustees decided to shift the Foundation’s role from implementing to grant-
making. In this capacity, it provides financial support to policy research and action programs that
promote a close linkage between population and development.

PCPD is committed to promoting a better understanding of the relationship between population and
development, empowering Filipino families to make informed decisions and actions that will result
in an improved quality of life. Collectively, they are working towards building a nation that is able to
balance its population and resources.

PCPD supports initiatives to influence peoples' views and promote actions toward long-term human
development and an appropriate balance between population and resources.

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 Partners
Mulat Pinoy forges partnerships with organizations that promote different issues that lead to
the understanding of the link between population and development. Organizations interested
in linking with Mulat Pinoy should contact mulatpinoy@probefound.com.

Kabataan News Network (www.kabataannews.com)

Probe Productions Inc. (www.probetv.com)

Babaylanes (www.babaylanes.org)

Sex and Sensibilities (www.sexandsensibilities.com)

Democratic Socialist Women of the Philippines (www.dswp.ph)

Movement for Good Governance (www.mggphils.wordpress.com)

World Wildlife Fund (www.wwf.org.ph)

Mulat Pinoy
Probe Media Foundation, Inc.
Unit 505 Sterten Place Condominium
116 Maginhawa Street, Teacher’s Village East
Quezon City 1101 Philippines
mulatpinoy@probefound.com, probefound@yahoo.com
Tel: (632) 433-0456 Fax: (632) 433-0457
www.mulatpinoy.ph

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