Documente Academic
Documente Profesional
Documente Cultură
Graduation Ceremonies
24-hour Social Media Impact Report
NOTE: This report covers ONLY the first 24-hour period following the end of each
graduations livestream.
Personnel
JUDY RIMATO Social manager from the stage perspective.
DENISE MCLEAN Social manager from the floor. Technical director for team.
JUSTIN ELBERT Technical director for graduation livestreams. Photographer.
KIM FOSTER Videographer for 1st and 3rd graduations.
CHELSEA CEBALLOS Primary photographer. Photo editor for all photos.
BOBBY BRACKEN Videographer for 2nd and 4th graduations.
INTERN Primary photographers assistant for 3rd and 4th graduation.
Event Details
Four High School Graduations June 3, 2017 NRG Park Houston, TX
Livestream
o Facebook LIVE
Reach: 125,963
Video Views: 20,050
Reactions: 1,275
Comments: 204
Shares: 154
Peak Live: 242
0:49:24 Most viewers during the Ls
o YouTube LIVE
Countries: 18
Peak Viewers: 225
Playbacks: 1,274
Average session length: 14.29 minutes
o Periscope (Twitter)
Live Viewers: 628
Replay Viewers: 480
Average session length: 2m 27s
Hearts: 750
Posts
o Facebook
Reach: 49,364
Reactions: 1172
Comments: 152
Shares: 44
o Twitter
Reach: 40,376
Engagements: 4456
Retweets: 55
Likes: 298
o Instagram
Reach: 5,807
Likes: 478
o YouTube
Views: 94
Livestream
o Facebook LIVE
Reach: 241,487
Video Views: 24,301
Reactions: 900
Comments: 202
Shares: 84
Peak Live: 226
1:36:00 - Most viewers during the Os
o YouTube LIVE
Countries: 18
Peak Viewers: 231
Playbacks: 1,409
Average session length: 15.79 minutes
o Periscope (Twitter)
Live Viewers: 1,081
Replay Viewers: 435
Average session length: 2m 47s
Hearts: 817
Posts
o Facebook
Reach: 48,133
Reactions: 1,901
Comments: 167
Shares: 92
o Twitter
Reach: 50,700
Engagements: 6,226
Retweets: 135
Likes: 452
o Instagram
Reach: 5935
Likes: 558
o YouTube
Views: 104
Livestream
o Facebook LIVE
Reach: 236,557
Video Views: 25,926
Reactions: 1,118
Comments: 227
Shares: 137
Peak Live: 210
1:29:00 - Most viewers during the Js
o YouTube LIVE
Countries: 14
Peak Viewers: 159
Playbacks: 749
Average session length: 15.11 minutes
o Periscope (Twitter)
Live Viewers: 760
Replay Viewers: 1,112
Average session length: 3m 11s
Hearts: 2,178
Posts
o Facebook
Reach: 46,278
Reactions: 1,188
Comments: 69
Shares: 73
o Twitter
Reach: 47,543
Engagements: 5,614
Retweets: 178
Likes: 399
o Instagram
Reach: 5838
Likes: 326
o YouTube
Views: 135
Livestream
o Facebook LIVE
Reach: 192,639
Video Views: 21,292
Reactions: 1,061
Comments: 248
Shares: 81
Peak Live: 292
0:46:00 - Most viewers during the Bs
o YouTube LIVE
Countries: 13
Peak Viewers: 290
Playbacks: 1,515
Average session length: 17.32 minutes
o Periscope (Twitter)
Live Viewers: 983
Replay Viewers: 331
Average session length: 2m 58s
Hearts: 2,125
Posts
o Facebook
Reach: 51,081
Reactions: 1,373
Comments: 99
Shares: 80
o Twitter
Reach: 69,364
Engagements: 6,836
Retweets: 168
Likes: 598
o Instagram
Reach: 5613
Likes: 438
o YouTube
Views: 130
Klein Collins
18%
Klein High
28%
Klein Oak
26%
Klein Forest
28%
ANALYSIS: Klein Collins viewership was lower because they started streaming at 9
a.m. on a Saturday.
YouTube, 4357, 4%
Twitter, 4702, 5%
Facebook,
91596, 91%
Time
ANALYSIS: View rates were far more unstable on Facebook compared to YouTube.
The social/viral nature of Facebook has a lot to do with this. Many viewers only have
indirect relationships with the district and only watched for the graduate they knew
before closing the video.
Time
Facebook
o Reach: 13,964
o Likes: 606
o Comments: 34
o Shares: 9
Twitter
o Reach: 12,317
o Engagements: 1,482
o Retweets: 113
o Likes: 251
SNAPCHAT FILTER
Views by Device
70% Mobile
18% Desktop
12% Tablet