DOCC Report SPJIMR

DOCC Project Report
Chinmaya Organization for Rural Development

Sidhbari, Himachal Pradesh
Feasibility study on enhancing

production, developing distribution and
Marketing of Vermin-compost
By
Rajat Chandra (PGP-09-151)
Rajesh B (PGP-09-152)
2010
Center for Development of Corporate Citizenship

S P Jain Institute of Management & Research, Mumbai
DOCC Project Report PGDM – 2009-2011

Preface
There is a renewed interest in rural India, this is evident with the ever increasing number of
multinationals and institutions alike making efforts to study and improve the livelihoods of rural
dwellers. Seventy percent of the Indian population resides in the rural areas. In rural India we
find families earn their livelihood through multiple means. Generally it’s a mixed pattern of
agriculture, livestock, labor, etc. Small enterprises development (SED) and non-agriculture
activities offers an effective means of additional income especially with decreasing agricultural
productivity caused by environmental degradation, increasing population pressure in rural areas
and increasing class and gender inequalities in access to and control over land. In Himachal
Pradesh the general landholding is very small farms of the order of 1 to 2 acres in most cases.
Playing a significant role in stabilizing the economy, agriculture consumes most of the people’s
time, considering it’s their primary source of income. But the capacity of the agriculture to
absorb more labor in a productive manner is rapidly diminishing. The rural non agriculture (non-
farm) activities possess the potential for an alternative that makes an impact on the economic
situation.
An inclusive growth is promoted in getting women involved in non-farm activities as a

secondary income generation scheme to their primary/agricultural activities. Apart from many
other projects, CORD focuses on empowering the rural women by inculcating the skills of
making free economic choices at the grass root level. The non-farm activities have the potential
to bring significant development (both personal as well as financial) in the lives of these women.
We were entrusted with the task of assisting CORD in developing non agricultural activities with
finding markets and developing the distribution network of non-agricultural products. The report
outlines our study of the markets and development of distribution and production planning of
vermin-compost (an organic fertilizer).
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S.P.Jain Institute of Management & Research Rajat Chandra, Rajesh B


Acknowledgement
It was due to the DOCC initiative of SP Jain Institute of Management & Research that we got
such a wonderful opportunity to work on a socially relevant project with a reputed NGO like
Chinmaya Organization for Rural Development (CORD). If not due to this initiative it would not
have been possible to get the kind of rural exposure that we have got by working at the grass-root
level.
Thus, we would like to thank Prof. Nirja Mattoo, DOCC coordinator and the members of the
DOCC committee for their support and guidance through the course of the project. The
guidelines they gave us were very helpful and helped us stay on track.
We would also like to thank Prof. Debasis Mallik for his guidance on how to get the best out of
the DOCC project both before and after our DOCC project.
Needless to say that the support, guidance and infrastructure we received during our stint at
CORD has helped us a lot not only in successfully completing the project but also in adding
value to ourselves. Apart from the DOCC cell and the NGO CORD, we would like to
specifically thank a couple of people for their constant support and assistance.
We express our heartfelt gratitude towards Dr. Kshama Metre, national director of CORD for her
valuable insights about uplifting the poor in the rural areas as well as how spiritual knowledge
can help in overcoming management challenges.
We are also grateful to Mr. Narender Paul, Assistant Manager CORD for his sessions about the
functioning of CORD and also about the history of the town Sidhbari.
We are also grateful to the field coordinators Mr. Rashish, Mr. Kamlesh, Miss. Sumita Roy and
Mr. Rajeev for taking out their precious time and deliberating on our strategy from time to time
to give it correct direction while we were on the field.
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Contents
Preface .......................................................................................................................................................... 2
Acknowledgement ........................................................................................................................................ 3
Executive Summary ....................................................................................................................................... 5
Introduction .................................................................................................................................................. 7
Scope of the Project ...................................................................................................................................... 9
Methodology Used ...................................................................................................................................... 10
Strategy Followed ....................................................................................................................................... 11
About CORD ................................................................................................................................................ 12
SWOT Analysis – CORD with special focus on vermi‐compost production ................................................ 14
Analysis of findings ..................................................................................................................................... 16
Field Visits to farmers ............................................................................................................................. 16
Findings from field visit to farmers ......................................................................................................... 16
Field visits to Govt. Departments............................................................................................................ 17
Findings from Field visits to Govt. Departments .................................................................................... 17
Field visit to vendors of agricultural equipment and Nurseries ............................................................. 18
Findings from visits to vendors of agricultural equipment and Nurseries ............................................. 18
Field implementation of recommendations ............................................................................................... 19
Conclusions drawn from findings ............................................................................................................... 20
Motivation of farmers ............................................................................................................................. 20
Distribution channel and network .......................................................................................................... 20
Market for Vermin‐compost in Himachal Pradesh ................................................................................. 20
Economics of Vermin‐compost use ........................................................................................................ 21
Production of Vermin‐compost ............................................................................................................. 21
Recommendations ...................................................................................................................................... 22
Training Needs Assessment ........................................................................................................................ 23

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Executive Summary

Since 1985, CORD has been focusing on rural development initiatives such as illiteracy,
social injustice, political powerlessness, economic poverty, ill health and disability.
CORD's Sidhbari Project alone has over 45,000 participating villagers and over 250,000
beneficiaries
It has been CORD’s effort to educate, train and guide rural population in the area towards
entrepreneurial activities by promoting non-farm activities like handloom and weaving etc.
through its outlets Guru Dhara and Guru Kripa. CORD has always been identifying additional
income generating activities in the region. Recent developments from the Govt. of Himachal
Pradesh and Mid-himalayan initiative have promoted the use of vermi-compost (a form of
organic fertilizer) in the region.
CORD identified this production of vermi-compost as a potential income generating activity by

farmers. Vermi-compost is produced and used by the farmers in their own farms. The farmers
possess excess production capacity in the provided structures. Raw material for the same is
readily available to farmers who own livestock.
In this study we aim to assess the feasibility of vermi-compost as a commercial product. We

identified potential farmers and studied the market in the local region identifying potential
complementors. Initial studies revealed Vermi-compost production by farmers has the potential
to augment their monthly income by 20%-25%.
Regions were identified from CORDs records based on their grading as awarded on the basis of
CORD’s internal parameters to conduct a study and establish a model pilot distribution and
marketing system; Kand and Jheol panchayat in Sidhbari region of Kangra distt. were identified.
We worked with assistance and guidance of CORD’s field agents. Field surveys, interviews and
online studies by Govt. agencies were carried out to determine the production and usage figures
(Appendix D). Govt. officials in ATMA, KVK, Agriculture Dept. and Palampur Agriculture
University were contacted to determine demand patterns and ascertain potency of vermi-compost
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as a fertilizer and its potential applications (Appendix E). Farm equipment and seed vendors
were contacted for information on buyers and for potential distribution tie-ups. Meeting was held
with DRDA officials for potential assistance in distribution and marketing.
It was found that vermi-culture is not suitable for use as a fertilizer in commercial farming when
procured externally; Appendix F gives the economics of vermin-culture usage and production.
Vermi-culture was however, found to be suitable for use in nurseries, horticulture and
floriculture and polyhouses. Samples were collected from the farmers in Kand and Jheol
panchayats and marketing efforts were made. Requirement of vermi-culture in horticulture
shows maximum potential, however, the pilot phase could not meet the demand. Nurseries in the
area showed potential customers under the pilot project and marketing efforts succeeded in
securing orders of 2000 Kgs of vermin-compost.
An initial potential, cost structure and potential gain to farmers from an allied farm activity
requiring little to no extra effort was worked out and a value proposition was made to all
stakeholders. Farmers were motivated to start production, buyers were informed of the possible
cost reduction from local sourcing. Govt. officials at DRDA were contacted to act as an
intermediary, supporting packaging and distribution effort (NABARD may also support this
activity). A training requirement and continuation analysis was carried out with CORD.
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Introduction
The social project was done with a reputed NGO CORD (Chinmaya Organization for Rural
Development). In 1977 H.H Swami Chinmayananda founded the Chinmaya Tapovan Trust
(CTT) in Kangra valley, Himachal Pradesh, the foothills of Himalayas. This umbrella
organization oversees the running of ashram and various spiritual, social and rural developments
works. Inspired by the message of service taught by Swami Chinmayananda, the Chinmaya
Rural Primary Health Care and Training Centre (CRPHC & TC) was launched in 1985 under the
aegis of CTT.
The increasing number of international agreements on the importance of pro-poor growth and
wealth creation must include small enterprise development (SED) which is the only source of
income and employment for increasingly large numbers of poor women and men. 70 percent of
the Indian population resides in the rural areas. Generally it’s a mixed pattern of Agriculture,
livestock, labor, etc. In rural areas, SED offers the only means of coping with decreasing
agricultural productivity caused by environmental degradation, increasing population
pressure in rural areas and increasing class and gender inequalities in access to and control
over land. Playing a significant role in stabilizing the Economy, Agriculture consumes most of
the people’s time, considering it’s their Primary source of income. But the capacity of the
agriculture to absorb more labor in a productive manner is rapidly diminishing. The rural non -
agriculture activities possess the potential for an alternative that makes an impact on the
economic situation.
Agriculture is the major contributor of income to rural dwellers. However, a potential was sensed
by CORD to develop alternate income sources for farmers involving activities which are a
byproduct of agriculture. The Govt. has been promoting use of vermin-compost as a means of
providing easy alternative to Farm Yard Manure (FYM) for use as a fertilizer. To this end the
Govt. of Himachal Pradesh in association with various bodies such as Mid-himalayan etc. has
provided farmers with the necessary equipment to enable vermin-composting.
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Vermin-composting is an efficient way to stop soil degradation and provide free in-house
fertilizer to farmers for use in their fields. The average land holding of farmers in this area is
very small and in the order of 1-2 acres. Composting pits and vermin-culture is provided free of
cost and farmers with livestock may use the infrastructure to produce vermin-compost.
The average income of farmers in the nearby region of Jheol and Kand was found to be of the
order of Rs. 4000/- to Rs. 6000/- p.m. Our aim in this study was to establish a market for sale of
spare vermin-compost thereby aiding the monthly income of farmers by approximately 20%.
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Scope of the Project
India is in the process of attaining higher levels of food production for matching the demand of
the growing population. Much emphasis has been laid on intensive agriculture sustainable
practices because of indiscriminate use of chemical fertilizers and pesticides has led to the
deterioration of soil health, contamination of air, water and food. It is an alarming issue at global
level, especially among the agricultural and environmental scientists. Therefore, attention has
now been given to conventional system of agriculture for harmful chemicals-free and safe, food
for human consumption. Organic farming is agriculture without chemical input. India needs
organic farming as a farmers' movement. This will help to get safe food, control soil erosion,
structure and improve fertility; renewable energy unit, nutrient balance and complete organic
content build up.
Vermin-compost is a natural fertilizer the use of which, up until now is supported via
Government subsidies and provision of free vermin-culture. In this study we aim to find
entrepreneurial potential of vermin-compost to motivate small farmers for its production and
usage. Also, the study aims to find the right production quantity given the constraints of farmers
and market demand, which shall be developed during the period of the study.
We studied the following aspects of vermin-compost:
1. Vermicompost and current usage trends in India.

2. Identification of potential farmers for spear heading the entrepreneurial initiative.
3. Production forecast (Individual / Group).
4. Fertilizer usage and economic analysis.
5. Marketing channels.
6. Value proposition to the stakeholders.
7. Feasibility report.
8. Sustainability analysis/Road ahead
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Methodology Used
Team meetings:
Prior to every field visit, meetings were held with the NFS team to discuss the strategy to be used
for the field and specific issues. In-depth discussions of the secondary activities carried out in the
villages were also held.
Internal survey:
Apart from meetings held, surveys of the NGO employees were taken to gather information
about their respective domains/activities and their thoughts and ideas on the same.
Field visits/ survey:

Field visits were made by us to gather the information about the village which included the
scale of the activities, the study of the location and the environmental factors which affect
livelihood decisions. These also included talking to the villagers and gathering their views
and opinions and suggestions as well as their daily routine. These would also include on the field
discussions with the field coordinator whenever he/she was present. The field coordinator would
brief about planning the field, questions to be asked and information to be gathered.
In addition, we also visited subject matter specialists, Govt. officials to gather inputs and insights
into the usage and economic considerations of commercial use of vermin-compost.
Market surveys were made by us in order to ascertain the usage of pesticides, fertilizers and
other organic manures and the people or organizations using them and also, to identify potential
complementors and partners.
Feedback sessions:
After every field visit there was a feedback session conducted in the presence of the project
coordinator. Issues discussed include the people interviewed, the observations made and the
problem areas gathered as well as any other relevant information.
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Follow-up sessions / Activity days:
Follow ups were done with farmers and field workers for activities in-progress and to understand
the time involved for each activity.
Feasible and meaningful business realistic plans are discussed through contributions in
brainstorming sessions from successful entrepreneurs to the new trainees as per demand
driven in-keeping with people’s own realities through changing seasons.
Strategy Followed
Our strategy comprised of understanding the market and economics of agriculture fertilizers. We
identified all the stakeholders and sorted them as complementors, competitors, potential
roadblocks, opportunities, beneficiaries and customers. We followed a three pronged strategy:
1. Identification of potential market.

We conducted field surveys to identify usage patterns of various agriculture related
industries such as commercial agriculture growing cash crops, floriculture, horticulture
poly-houses and nurseries.
2. Development of potential market

We studied their sourcing, usage and economics of chemical and alternative fertilizers.
We tried to show them the advantage of local sourcing and potentially develop the market
for sale of locally produced vermin-compost.
We also developed channel partners in bridging the gap of the supplier (rural farmer) and
potential market as in 1 above.
3. Value proposition to farmers

We tried to show the farmers the potential for alternative income at very little to no extra
effort on their part through activities 1 and 2.
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About CORD
In 1977 H.H Swami Chinmayananda founded the Chinmaya Tapovan Trust (CTT) in Kangra
valley, Himachal Pradesh, the foothills of Himalayas. This umbrella organization oversees the
running of ashram and various spiritual, social and rural developments works. Inspired by the
message of service taught by Swami Chinmayananda, the Chinmaya Rural Primary Health Care
and Training Centre (CRPHC&TC) was launched in 1985 under the aegis of CTT.
From 1985 to 2003, CRPHC&TC did pioneer work in various issues of comprehensive
integrated rural development and health with special focus on Women Empowerment and
Community Based Organization (CBO) development.
There was no shortage of obstacles, however. Critical healthcare issues were inextricably
intertwined with the harsh reality of rural India's poverty, illiteracy, and gender discrimination,
all of which hinted at the formidable walls of social and economic disparities to be overcome.
The Sidhbari Project soon recharged and reshaped its approach to be more holistic and
development oriented, focusing first on the empowerment of women. The Project took on, and
succeeded in developing various training programmes that tackled hard-hitting issues like
healthcare and nutrition, micro-banking and income generation, rehabilitation of specially-abled
(not "disabled") children, and natural resource management.
This has led to the formation of a national development trust known as CORD on 12 December
2003 under the aegis of Chinmaya Mission Worldwide to replicate this work countrywide under
the Chairmanship of Pujya Swami Tejomayananda (Head of Chinmaya Mission after Swami
Chinmayananda’s Samadhi in 1993) and visionary leadership of Dr. Kshama Metre being
National Director and Trustee CORD.
Today’s CORD is poised for a fuller realization of its objectives in the rural sector. Dr Kshama
Metre, a pediatrician who has dedicated her life to the Mission and worked relentlessly for the
Sidhbari Project is currently the National Director of CORD.
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The Chinmaya Organization for Rural Development is CORD, and its holistic programmes of
self-upliftment for the rural and impoverished of India have crossed countless social, economic,
and political boundaries, resulting in exceptional service of over 600 villages in 2007 alone.
CORD's Sidhbari Project alone has over 45,000 participating villagers and over 250,000
beneficiaries.
CORD’’s Vision
To harness human resources and enable the poor to transform their lives through programmes
driven by themselves.
CORD’s Objectives
• To develop and strengthen a comprehensive, convergent, sustainable, and participatory
rural development program.
• To empower rural women and youth.
• To help reduce poverty and increase economic self-reliance through micro-credit
planning, income generation schemes, and village-level enterprise.
• To provide community-based healthcare through preventive and promotional measures,
and provide primary healthcare services from dispensaries.
• To strengthen local self-governance.
• To create environmental awareness and implement natural resource management.
• To improve education standards and facilities, promote literacy, and offer value-based
education.
• To promote and facilitate social justice.
• To empower men, women, youth, and children to uplift themselves and their
communities by invoking their latent potential.
• To network and collaborate with institutions, individuals, non-governmental
organizations, governmental agencies, and donor agencies to reinforce and promote
CORD objectives.
• To develop and conduct training programs for the fulfillment of all objectives.
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SWOT Analysis – CORD with special focus on vermicompost production

Strengths
• Vast experience of social problems faced by people in Himachal Pradesh especially

Sidhbari area.
• Held in high regard by rural population of the area.
• International presence under the aegis of Chinmaya Mission.
• Committed and highly motivated work force under strong leadership.
• Understanding of grass root level market dynamics in the area.
• Vermi-compost has gained a sound footing with many farmers using their own produce.
• The product is accredited scientifically and has Government support.
Weaknesses
• Field agents though motivated are set in their work habits and procedures – change is not
generally accepted, however, suggestions are welcomed by leadership.
• It came to light during meetings that funding was of concern.
• Vermicompost has a huge cost of purchase if sourced from outside of one’s own
production – especially when used for commercial agriculture and cash crop farming.
• Lack of transport facilities in Kand panchayat area since it is situated in hilly region with
little to no road connectivity.
• Lack of motivation of farmers in the Jheol region towards commercial production of
vermi-compost.
Opportunities
• Recent developments in market forces have led MNC’s and other Organizations into the
rural market, of which, CORD has had vast experience.
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• Possible tie-ups with HUL’s Shakti model, ITC e-choupal for additional income
generation for SHG’s and farmers in particular and rural population in general.
• The recent bestowing of Dr. Kshama Metre with the Padma Shri award could provide
opportunities for funding under various grants and awards – a strong possibility being
Conrad Hilton Humanitarian prize won by Aravind Eye Care system in 2010. The prize
money being $ 1.5 million (equal to six Nobel Prizes).
• Huge market availability for vermi-compost in the old Himachal region of Shimla for use
as fertilizer in orchards, where chemical fertilizer is not used.
• Govt. support for production of vermi-culture; provision of free structures and vermi-
culture as input for starting production.
Threats
• The organization though extremely secular and impartial in nature is viewed as a Hindu
organization since it is associated / an offshoot of the Chinamaya Tapovan Trust –
marketing effort needed.
• Predatory activities by other NGOs who sample the population of villages in Sidhbari
region without follow ups and active participation may lead to a situation of distrust.
• Lack of backing for commercial sale by Govt. officials who do not recommend
commercial feasibility of the product at ground level – this is based on the economics of
vermi-culture (Appendix F).
• Packaging and distribution support is vital, which is currently being offered by
DRDA/NABARD; sustainability is of concern.

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Analysis of findings

Field Visits to farmers
Discussions were held with CORD field agents and Shri. Narendra Paul, Sr. Programme
Manager, CORD before field visits. Panchayats Kand and Jheol were selected based on the
records available at CORD on parameters of vermin-compost structure being present and
actively used and initial assessment of quality of vermin-compost being produced
Village survey was carried out in Kand panchayat and Jheol panchayat to assess the production
levels and production capacity of the farmers. Appendix D gives the details of the farmer’s
structures surveyed and their size, production capacity and own utilization of vermin-compost so
produced. Seven vermin-composting structure’s construction was studied and compared against
standard guidelines. The quality of the vermin-compost was visually studied and small samples
were collected.
Interviews with 5 farmers in panchayat Kand and 8 farmers in Jheol (Appendix D refers) were
carried out and they were assessed on the parameter that if one among them can form a fore-
runner for production and commercial sale of vermin-compost. The data was documented and
graded as A to C with A being the product suitable for commercial production and farmer being
motivated to take the risk and C being either bad product/structure or farmer being not interested.
Findings from field visit to farmers
The vermin-compost being produced in Kand panchayat was in most cases made by either
leaving the redworms (Eisenia foetida or Eisenia Andrei) directly in the FYM pit or structures
were not suited for quality production. However, farmers were interviewed and found motivated
for taking the production commercial. A production in Jheol however, was done in structures
funded by the Govt. under mid-himalayan project and the structures were of much superior
quality, but, the interview of the farmers revealed that they were not very keen to take on this
activity.
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Field visits to Govt. Departments

Govt. departments in the area distribute vermi-culture (a mix of red worms and feeding material
composed of 2 kg worms and 3 kg feeding material costing Rs. 225/- for one bag) free of cost to
farmers to facilitate production of vermin-compost in the provided composting pits. Our
assessment was that they would know and apprise us of the usage and economics of vermin-
compost.
Appendix E gives the details of offices visited. The Govt. officials apprised us of the mechanics
of fertilizer distribution which is controlled by a society (a farmer’s body with Govt. backing)
since it is controlled commodity. We evaluated the possibility of vermin-compost being stocked
and distributed by such bodies. We were also apprised of the lexicon, usage quantity and basic
technical know-how of fertilizer industry.
However, as described by various Subject Matter Specialists, the economics of vermin-compost

do not support use in commercial farming. The quantity for vermin-compost used per 1/8th of an
acre (called Karnal, a local unit of land area measurement) is 200 Kgs for cash crops and 400
Kgs for vegetables as against only 8 Kgs of IFFCO. The commercially available fertilizers sell
for Rs. 9 / Kg against Rs. 15 / Kg for vermin-compost, thus, making vermin-compost use
Rs. 1200/Karnal against Rs. 72/Karnal for chemical fertilizers.
Findings from Field visits to Govt. Departments

Use of vermin-compost as a fertilizer in commercial farming is prohibitively expensive.

Alternate uses such as kitchen gardens, nurseries, floriculture and horticulture were pointed out
by the officers. These are discussed in following sections.
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Field visit to vendors of agricultural equipment and Nurseries
In the initial assessment during subsequent meetings, farm equipment and seed vendors were
identified as the focal point of market activity in the region for fertilizers and, potentially,
vermin-compost. It may be noted that they could also provide ground information of usage, sale
and demand cycle of fertilizers in the area and also users of other organic fertilizers.
Field visits to various stockists and distributors (Appendix E refers) were carried out. The
vendors apprised us of the usage patterns and sale points of chemical fertilizers and also directed
us to other potential buyers. The vendors were initially keen to purchase, stock and market the
product under their brand or selling it loose. However, subsequent follow ups were not very
encouraging.
The small nurseries visited had their own vermin-composting pits and were self reliant.
However, visits to two large nurseries revealed that they were sourcing vermin-compost and
organic compost from Delhi and Punjab at costs ranging between Rs. 15 to Rs. 20 per Kg. Orders
from 2 such nurseries was secured amounting to Rs. 20,000/- (400% of monthly income of 1
farmer). They expressed concern over continuity of supply and reliable packaging for
transportation.
Subsequent meetings were held with DRDA officials to discuss a model similar in nature with
TN’s implementation of packaging and distribution support from DRDA. The Officers at DRDA
agreed to provide funding support for packaging and distribution if there were 70% BPL farmers
in a production group.
Findings from visits to vendors of agricultural equipment and Nurseries
There is a market for vermin-compost locally available in Kangra; however, the buyers
expressed concern over quality and continuity of supply from the farmers. The packaging and
18


transportation responsibility was also of concern. The packaging and distribution problem was
addressed with an arrangement with DRDA.
Field implementation of recommendations

The farmers in Kand and Jheol as identified during initial visits were followed up subsequently
to spearhead commercial production of vermin-compost. Mr. Manhohar in Jheol panchayat and
Mr. Charandas in Kand panchayat were motivated to start small production batches and collect
produce. Subsequently, the farmers would form groups of 7 to 10 to collectively produce and
supply vermin-compost.
CORD would initially support the farmers in tie-ups with DRDA and NABARD for packaging
and distribution. Also, initial orders as received by us would be serviced with CORD’s support.
Thereafter, the farmers would be self reliant to supply orders directly with packaging and
distribution support of DRDA or NABARD.
Mr. Ankit and Mr. Kamlesh would follow up on the initial work and support the farmers in their
entrepreneurial effort under the guidance of Mr. Narendra Paul, Sr. Program Manager, CORD.
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Conclusions drawn from findings

Motivation of farmers
The current production of vermin-compost by the farmers was sufficient for their own use in
their fields. The motivation level of the farmers was found to be low towards commercial
production of vermin-compost, particularly in Jheol area. The farmers expressed concern on the
scarce availability of farm labor and were reluctant to put in effort, even though minimal,
towards this activity.
The market development effort on the part of farmers is of concern. The market development
was therefore carried out by us and initial market was developed locally to motivate them.
Distribution channel and network

The farmers in Kand area live in difficult terrain and it is largely not possible for them to arrange
transport for distribution of vermin-compost. Farmers in the Jheol area are relatively better
connected by roads. Given the conditions it is not expected of them to arrange transportation for
distribution of vermin-compost.
A model for distribution of vermin-compost manufactured by SHGs in Tamil Nadu with

assistance of DRDA was evaluated for replication in Himachal Pradesh. Discussions were held
with DRDA officials and an arrangement was made for transportation and distribution of
vermin-compost with assistance of DRDA at no additional cost.
Market for Vermincompost in Himachal Pradesh

A local market for vermin-compost exists in Himachal Pradesh with nurseries, large poly-house
operators, floriculturists and horticulturists. Horticulture was found to be a major consumer of
20


the product, however, their requirement is too large (of the order of 20 to 50 tonnes per orchard
in the old Himachal region of Shimla etc.) to be serviced at this stage of commercial activity in
the region.
An initial serviceable market (of the order of 2 tonnes) was developed with nurseries in the
region with future potential for supply to others.
Economics of Vermincompost use
Vermin-compost usage for commercial agriculture was found to be unviable. The cost per acre
for use of vermin-culture sourced from market comes out to Rs. 19,200/- as against Rs. 576/- for
chemical fertilizers (Appendix F refers). The manual effort involved is also high in the
application of vermin-compost.
However, vermin-compost produced at plant site was suitable for own use in cash crop farming.
The Govt. of Himachal Pradesh therefore promotes manufacture and use of vermi-culture at farm
site by providing farmers with structures and vermin-culture as seed inputs. It was also found
suitable for application in nurseries, poly-houses, floriculture and horticulture where chemical
fertilizer usage is not an option.
Production of Vermincompost
The vermin-compost currently being produced by the farmers was, in most cases, not produced
to specifications and found to be of sub-standard quality. It is therefore recommended that follow
up with farmers should include periodical inspections.

21


Recommendations
The motivation level of the farmers was found to be low. There is a need for constant follow up
with the farmers till the initial order is serviced and monetary rewards are received by the end
beneficiary for the project to be successful.
The sale of vermin-culture in the region is possible only to nurseries as is it prohibitively

expensive for use in commercial farming if purchased from outside. There is a huge potential in
old Himachal Pradesh region of Shimla where the demand by orchards etc. is of the order of 20
to 50 tonnes. A collective effort is required by the farmers in this regard.
DRDA has agreed to support packaging and distribution, however, their requirement of 70%
BPL farmer group cannot be met in most of the regions in Kangra distt. It is therefore necessary
to find suitable partners such as NABARD for future tie ups in packaging and distribution.
Discussions between CORD field agents and officers and NABARD officials are underway to
work out a possible tie up.
Since the demand cycle is seasonal and production is in batches of 90 days each, sourcing and
stocking difficulties are anticipated. These should be reduced to a minimum with follow ups etc.
As the farmers would be working in groups, initial assistance is recommended to prevent

unwanted group behavior.
The average expected rise in the income level of farmers in Jheol and Kand region is expected to
be of the order of 20%-25% (over Rs. 4000/- p.m. as reported by Govt. officials and CORD field
agents). Therefore, the potential of entrepreneurial development of vermin-compost production is
recommended keeping the above points in mind.
22


Training Needs Assessment
As the commercial viability and market availability of vermin-compost production was found to
be attractive and a suitable market, distribution channel and network is set in place, the only
factor remains that the farmers engage themselves in this activity.
The motivation level among farmers particularly in Jheol region was found to be low. There is
therefore a need for training and development of the farmers in the following areas.
Knowledge
The farmers in the area appreciate the soil conditioning brought about by use of vermin-compost
and know the basics of application levels and usage. However, they need to be apprised of the
market availability and distribution channel thus developed. Also, the income generation of
vermin-compost needs to be reinforced for getting them motivated.
Skill
The farmers currently own and operate the structures provided by the Govt. in Jheol area.
However, the samples collected and field visits made revealed a sub-standard and ad-hoc
approach. The farmers need to be trained in producing vermin-compost according to standard
acceptable procedures.
Attitude
The farmers in the Kand area are motivated to enter into commercial production of vermin-
compost. However, the farmers of Jheol region are fixated to their regular income generation
activities for various reasons. It is required that they be motivated to the opportunity of additional
income generation by this activity.
The performance of the farmers needs to be continuously monitored in coming weeks to assess
the quality of produce and follow ups are required to negate the possibility of a sub-standard
product mitigating the market so developed.
23


The operational difficulties during production cycle needs to be identified during such follow ups
and initial assistance needs to be provided to them for ensuring sustainable market in the local
Kangra region and future expansion.
Follow ups with DRDA/NABARD officials as channel partners would reveal practical and
operational difficulties of sourcing the product from Jheol and Kand. Since the demand cycle is
seasonal and production is in batch of 90 days each, sourcing and stocking difficulties are
anticipated. The farmers need to be apprised of these difficulties and corrective action taken in
time to prevent any possible loss of motivation, market or complementor.
Follow ups with nurseries already developed for market is necessary and feedback should be
communicated to producer for keeping the product aligned to the market needs during initial
service of the received order.
24


Appendix A
Abbreviations
ADO – Agriculture development officer
ATMA – Agriculture Technology Management Agency
BPL – Below Poverty Line
CORD – Chinmaya Organization for Rural Development
CRPHC&TC – Chinmaya Rural Primary Health Care and Training Centre
DRDA – District Rural Development Agency
IFFCO – Indian Farmers fertilizer Co-op. Ltd.
KVK – Krishi Vigyan Kendra
NPK – Nitrogen Phosphorus Potassium
NABARD – National Bank for Agriculture and Rural Development
SHG – Self Help Group
SMS – Subject Matter Specialist
VVRP – Village Volunteer Resource Person
25


Appendix – B
References
http://www.wikipedia.org – General information
http://www.manage.gov.in – Information on various agricultural practices
http://www.drdakangra.com – DRDA Kangra website
http://ruralbazar.tn.gov.in – Model of vermi-compost packaging and distribution
http://www.icar.org – References on agricultural research
Vermicompost – an agro industry – Article by Dr. H.C. Shrivastava, ICAR
26


Appendix – C
Tools for data collection used during the DOCC project
1. Internet:
a. Search and study of various different models pre-existing in the country for production
and commercial sale of vermi-compost.
b. Search for different Govt. bodies, contact persons and addresses, who may act as
complementors.
2. One-to-One interaction
a. To study the livelihood and income generation sources of rural dwellers
b. To motivate both buyers and farmers towards our proposition once it was found to be
rewarding
3. Survey
a. To gauge the level of production.
b. To study the composting pits and its suitability for quality and commercially viable
production.
4. Stratification
a. To identify potential farmers who can act as resource persons in forming production and
groups.
b. To identify producers who adhere to standards and measures in producing vermi-

compost.
c. To identify farmers with spare capacity over and above own use.
27


Appendix D
Details of vermi-compost pit, production levels and utilization of vermi-compost

in panchayats Kand and Jheol
Panchayat: Kand
Vermicompost Production Own

Sl. Livestock Size
Name Structure level Utilization
No (Nos.) (ft)
present (Y/N) (In Kg) (Kg)
1 Charandas 0 N - 25 25
2 Robbin 1 Y 8x3x3 100 25
3 Monu 2 N - 100 50
4 Sunil 2 Y 8 x 10 x 4 250 80
5 Galaram 1 Y 6x3x2 50 50
Note: Some 2 -3 houses with raw material not having structure and not making vermi compost
Production level for 1 vermicompost cycle of 90 days
Panchayat: Jheol
Vermicompost
Production Own
Si Structure Size
Name Livestock level Utilization
No present (ft)
(In Kg) (Kg)
(Y/N)
1 Manohar 4 Y 30 x12 x 3 600 200
6x8x2 150 100
2 Lalitha Devi 4 Y 6 x8 x 2 150 100
3 Sulochana Devi 2 Y 6x8x2 150 100
4 Meherchand 3 Y 6 x10 x 3 200 100
5 Chandra mani ? Y 6x8x2 150 100
6 Sridhar ? Y 6 x8 x 2 150 100
7 Jogendra Devi ? Y 6x8x2 150 100
Kehar Singh
8 Bodhraj ? Y 6 x8 x 2 150 100
Note: Production level for 1 vermicompost cycle of 90 days
28


Appendix - E
Contact details of persons met during the project work

Sl. Name Designation Contact No. Address Remarks
No.
1. Shri. Sant Prakash SMS, KVK 9418017128 KVK, Kangra
2. Shri. Rakesh Rana SMS, KVK 9418069256 KVK, Kangra
3. Shri. P.N. Kannan Project Director, 9381062307 - Model of vermi compost
CORD, TN packaging and sale
4. Dr. Rakshpal ADO, Nagrotta 01892250378 - Stocking and distribution
of fertilizers
5. Dr. Chandrakant SMS, ATMA 9816010416 - Usage patterns of fertilizer
Sharma in Kangra, HP
6. Dr. Sood Plant Pathologist 9418063770 KVK, Kangra Usage of fertilizers
7. Mr. Rana Entrepreneur 9418478080 Fatehpur Use of vermi-compost in
poly-houses. Potential
buyer
8. Dr. Dip Kumar SMS, KVK 9418687628 KVK, Kangra Economics of organic and
chemical fertilizer use
9. Shri. Harish Gajju Program 9805500070 DRDA, Potential complementor to
Director, DRDA Dharamshala support package and
distribution in line with TN
model
10. V.K. Flower Entrepreneur 9816031742 Dharamshal Confirmed buyer
Nursery 9816231742 Road, Gaggal,
Kangra
11. Fragrant Flower Entrepreneur 9816780487 Shahpur (Rait), Confirmed buyer. Contact
Nursery 9816672069 Kangra person Sanju Rajol
12. Shri. Manohar Farmer 01892275410 Jheol, Kangra Contact person forerunner
Singh in vermi compost
production and sale
13. Shri. Kamlesh Field Agent CORD
14. Shri. Rashish Field Agent CORD
15. Shri. Rajeev Field Agent CORD
16. Ms. Sumi Field Agent CORD
17. M/s. Miar Farm equipment 9418427115 Sheela Chowk, Potential
Enterprises vendor Dharamshala distributor/stockiest
18. M/s SWARG Nursery 9418514315 Dharamshala Potential
Nursery distributor/stockiest
19. M/s Agriculture Farm Equipment Nagrotta Potential
Centre vendor distributor/stockiest
20. M/s. Him Farm equipment 9418225569 Dharamshala Potential
Renewable Energy vendor distributor/stockiest
29


Appendix F
Economics of vermin-compost usage vis-à-vis chemical fertilizers
Table 1 Quantity and Cost per Kanal

Qty per karnal (1/8 acre) Cost per kg Total cost
Sl. No Fertilizer type Farm type
in Kg In Rs. In Rs.
1 Vermi-compost Cash crop 200 12 2400
2 Vermi-compost Vegetables 400 12 4800
3 IFFCO NPK 12:32:16 Cash crop 8 9 72
4 IFFCO NPK 12:32:16 Vegetables 8 9 72
Table 2 Quantity and Cost per acre

Qty per acre Cost per kg Total cost
Sl. No Fertilizer type Farm type
in Kg In Rs. In Rs.
1 Vermi-compost Cash crop 1600 12 19200
2 Vermi-compost Vegetables 3200 12 38400
3 IFFCO NPK 12:32:16 Cash crop 64 9 576
4 IFFCO NPK 12:32:16 Vegetables 64 9 576
Table 3 Cost of commercial vermin-compost production

Sl.No. Item of expenditure Cost (Rs.)
1 Organic matter (parthenium weed) 100 Kg 40
2 Cattle dung 16 kg 16
3. Mixing of cattle dung – water with 100 kg organic matter 20
Filling of partially decomposed organic matter in four 3ft x 3ft x 3 ft

4. 15
chambers and putting 4000 earthworms
5 Cost of 4000 earthworms 1200

6 Processing cost of 100 kg vermicompost 40
7 Packing of 100 kg vermicompost 20
Total cost of 100 kg vermicompost 1351
Note: Study in 2006 by Dr. H.C. Srivastava, Former Principal Scientist & Head of Division in I.C.A.R.
EARNINGS
1. 100 Kg vermicompost @ Rs. 12/Kg Rs. 1,200

2. 8000 earthworms @ Rs. 300/1000 Rs. 2,400
Total earning from 100 kg vermicompost Rs. 3,600
30

Documents prepared during the project

List of Documents
Sl. No. of
Name of Document
No. Sheets
1. One page submission on work done during the project 1
2. Write-up on Enhancing knowledge, skills and attitude of middle and upper

class school children through activity based learning 1
3. Write-up on Possible methods to improve and sustain school children’s

attitude towards society 1
4. Project outline 4
5. Daily progress report 4

Chinmaya Organization for Rural Development
Sidhbari, HP
Feasibility study on enhancing production, distribution
and Marketing of Vermi-compost
Panchayat Kand – Rajesh B

Panchayat Jheol – Rajat Chandra
Project Scope:
Vermi-compost is a natural fertilizer the use of which, up until now is supported via Government
subsidies and provision of free vermi-culture. In this study we aim to find entrepreneurial potential of
vermi-compost to motivate small farmers for its production and usage. Also, the study aims to find the
right production quantity given the constraints of farmers and market demand. Suitable market would be
developed for local consumption.
Following deliverables were identified and worked upon
o Identification of potential farmers
Panchayat Jheol – Mr. Manohar

Panchayat Kand – Mr. Charandas
Samples were collected and given at various outlets. Income generation potential was communicated
and farmers were motivated for enhancing production.
o Production forecast (individual / Group)
Production cycle was studied and identified as 90 days for one structure. Production capacity in Kand
and Jheol were identified and matched against partial data collected from various nurseries. Market
was developed for 2000 Kgs by September’ 2010.
o Industry Analysis:-
Economics for use of vermin-compost in commercial farming was studied and matched against other
chemical fertilizers. Vermi-compost when bought from an outside source was found to be un-
economical against chemical fertilizer. However, use was narrowed down to large polyhouses and
nurseries.
Usage patterns were studied in consultation with ATMA, KVK and DRDA and compared against
chemical fertilizers etc.
o Marketing Mix
Market studies for potential customers and channel partners were carried out and DRDA was
identified as an agency which has agreed to help fund packaging and distribution costs for farmer’s
groups consisting of 70% BPL farmers..
o Value proposition to the stakeholders
Farmers were motivated from the income generation potential of vermi-compost and nurseries etc.
were appraised of the relative cost benefit from local sourcing rather than outside purchase.
Enhancing the Knowledge, Skills and Attitude of
middle to upper class school children through activity based learning

Activity 1: Outdoor visits to local craftsmen such as potters, carpenters etc. or even a construction
site (one that is deemed safe)

Motivator: It has a visual and palpable appeal with children and they would be eager to watch daily
use products being made in front of their eyes.

Learning: How things are made, it’s a general knowledge enhancer, also a small one page story
may be asked to be written and evaluated as an English assignment.

Sensitization: The children get a first hand perspective to the hard working nature of some of these
jobs and the conditions in which their daily everyday use items are made. This is also
make them sensitive to treat these items carefully eg. A generally hot headed child who
would say throw a tea cup in childish anger would no longer do so because he has seen
a potter working hard to produce it.

Activity 2: Community service activities such as picking up plastic bottles and bags from a park.

Motivator: Children need to be first told the effects of plastics on the environment, then they be
asked if they like to draw a scenery sometimes with a sun rising out of 2 mountains (this
is a common scenery drawn by many children). They may then be told that the little
clean stream of water they draw or see in fairy tale shows on TV may not exist if these
plastic bags etc are incessantly used and thrown. This is a sure way to motivate them
and get a buy in for the activity.

Learning: Civic behavior, environmental science.

Sensitization: The children will be sensitized to the pressure we put on nature and may even persuade
their parents not to use plastics or dispose of them in an irresponsible manner. In
addition they would get a first hand before and after view of a garden or park. They will
also see the plight of the cleaners who get bogged down by the pollution created by
park goers.

‐Rajat Chandra
Possible methods to improve and sustain school childrens attitude towards society
Proposal 1: Involve parents during parent – teacher meetings to learn of their dwelling and create a
comprehensive dossier of the various backgrounds of students. Then ask students
(segregated by community) to help out/interview a worker or elderly in their chores and
prepare a shot story type write‐up of the same.
Outcome: The child will get sensitized to the working environment of such workers and their life
conditions. They will get to know how their daily lives are affected by such people and
how they strive to maintain our way of life.
Proposal 2: In upper class families, a household help is common. The children may be asked to be
either accompanied by them to school or bring a photograph of them and then do a
public speaking exercise on he/she affects his/her daily life.
Outcome: This is an introspective exercise which will stimulate them to think about the simple yet
important things that these people, so frequently taken for granted, do to maintain
their way of life.
Proposal 3: It is a common practice in western countries for school children to visit old age homes
etc for community service. Since, it is not a prevalent phenomena in India, they may be
taken to Orphanages and get them to make friends with some of the underprivileged
children there.
Outcome: They will get sensitized to and get humbled towards the most basic demands they put to
their parents and will understand the plight out of the underprivileged.
‐Rajesh B

Project Outline
Feasibility study
On
Enhancing production, distribution and Marketing of Vermicompost
For
Chinmaya Organization for Rural Development (CORD, Sidbhari)
March 2010
Rajat Chandra (PGP-09-151)

Rajesh B (PGP-09-152)
1. About the Organization
CORD, established in December 2003 is a successor organization to Chinmaya Rural Primary Health
Care & Training Centre of Chinmaya Tapovan Trust, Sidhbari, Himachal Pradesh. The rural development
work started in 1985. It has gradually expanded to cover 550 villages in Himachal Pradesh. Starting 2005,
CORD embarked on replicating its success in Himachal Pradesh to other states in India starting with
Orissa, Tamil Nadu & Andhra Pradesh.
CORD has well documented training manual on integrated rural development issues with training
modules, schedules, papers, presentations and professionals to impart trainings for beneficiaries and
stakeholders at various levels. Beside many volunteers from India and abroad, CORD has collaboration
with many universities and academic institutions India and abroad from where students, interns,
academicians and research persons visiting CORD to study its comprehensive integrated rural
development programme. CORD’s contribution in various areas of development is very well
acknowledged by government, many organizations and institutions from time to time.
2. Project Scope
India is in the process of attaining higher levels of food production for matching the demand of the
growing population. Much emphasis has been laid on intensive agriculture sustainable practices because
of indiscriminate use of chemical fertilizer and pesticides has led to the deterioration of soil health,
contamination of air, water and food. It is an alarming issue at global level, especially among the
agricultural and environmental scientists. Therefore, attention has now been given to conventional system
of agriculture for harmful chemicals-free and safe, food for human consumption. Organic farming is
agriculture without chemical input. India needs organic farming as a farmers' movement. This will help to
get safe food, control soil erosion, structure and improve fertility; renewable energy unit, nutrient balance
and complete organic content build up.
Vermi-compost is a natural fertilizer the use of which, up until now is supported via Government
subsidies and provision of free vermin-culture. In this study we aim to find entrepreneurial potential of
vermin-compost to motivate small farmers for its production and usage. Also, the study aims to find the
right production quantity given the constraints of farmers and market demand, which shall be developed
during the period of the study.
The study is divided in the following aspects.
(1) Vermicompost and current usage trends in India
Primary study involving the vermicompost market and its usage trend in the country shall be carried
out. Various models regarding production and marketing of vermicompost adopted in various states
of the country shall be studied to replicate the same if viable.
(2) Identification of potential farmers
Farmers with livestock, structure and having a positive attitude will be identified through field studies
and interviews. Farmers who already have compost pits/structures either self constructed or provided
under Mid-Himalaya scheme will form thrust group
(3) Production forecast (Individual / Group)
The production cycle and demand cycle shall be studied to identify demand patterns and production
capacity utilization shall be aligned to the same.
(4) Industry Analysis:
For the use of vermin-compost a simple environment impact appears prima facie to be insufficient for
motivating the farmers for commercial production. Therefore, an industry analysis of usage of various
fertilizers along with price points etc. shall be conducted in under the following criterions.
• Raw materials feasibility
• Demand Factors
• Substitutes/Complements
• Potential buyers
• Competitor Analysis
(5) Marketing Mix
Increase in awareness and potential benefits for usage of vermicompost shall be carried out. Market
studies for potential customers and channel partners shall be carried out to launch the product at a
local level.
(6) Value proposition to the stakeholders
The stakeholders involved would be apprised of the relative value benefit of vermin-compost vis-à-
vis chemical fertilizers. The relative selling price of organic produce relative to commercially
available farm products shall also be studied.
(7) Feasibility report
A feasibility report shall be prepared based upon the above research conducted on the commercial
viability of vermin-compost and final presentation along with going-to-market proposition shall be
laid down to all producers.
3. Time line
Description Deadline
Project Scope definition 24 March 2010
Background Study of the project 26 March 2010
Field Visits to various panchayats to identify potential farmers 31 March 2010
Primary Research on the project 05 April 2010
Market demand analysis by visiting
- Various government bodies 13 April 2010
- Farmer outlets, shops (mandis), nurseries etc.,
Supply- demand gap analysis 15 April 2010
Study of existing models in the country and formulating a strategy for 25 April 2010
Advertising, Distribution and Marketing of Vermicompost
Packaging, Costing and evaluation of various price points 30 April 2010
Value proposition to stake holders and feasibility analysis 03 May 2010
Project review and Recommendations 05 May 2010
DAILY PROGRESS REPORT
‐RAJAT CHANDRA/RAJESH B
DATE AREAS WORKED ON
23‐MAR‐2010 Meeting with “Dr. Didi”, National Director and
Shri. Narendra Paul, Sr. Program Manager ‐
assignment of responsibilities.
Completed assignment on sensitization of school
children towards society and community.
Assigned exploration of funds as responsibility.
24‐MAR‐2010 Ramnavmi. Submitted the above assignment.
Searched over the internet for various funding
agencies.
1. Areas funded by Bill & Melinda Gates
foundation
2. Areas funded by The Global Fund
25‐MAR‐2010 Prepared brief project outline, met Shri.
Narendra Paul on various possibilities.
Secured the write‐ups as made by Shri. Narendra
Paul.
Studied the CORD training manual and synopsis
as provided.
26‐MAR‐2010 Searched over the internet for various funding
agencies.
Mapped the requirements as provided by Conrad
Nicholson Hilton awards.
Talked at DOCC office regarding project
deliverables.
27‐MAR‐2010 Received communiqué from DOCC office, funding
exploration was denied as a deliverable, office
communicated need for direct involvement with
ground realities.
Meeting with Shri. Narendra Paul and field
workers involved in vermi‐compost.
Shortlisted Panchayats based on CORD gradation
and scheduled field visits.
28‐MAR‐2010 SUNDAY OFF
29‐MAR‐2010 Visited Kand Panchayat, documented 7 vermi‐
compost structures and their production
capacities.
1

30‐MAR‐2010 Visited Jheol Panchayat, documented 9 vermi‐
compost structures and their production
capacities.
31‐MAR‐2010 Documentation work – Project outline
1‐APR‐2010 Documentation work – Project outline –
Submitted to DOCC office, SPJIMR, Mumbai
2‐APR‐2010 Went to Sheela Chowk – Explored vendors of
Agricultural Equipment – Met Dr. Prakash Chand
Katoch of Miar Enterprises and Mr. Bajindar Singh
of SWARG Nursery
3‐APR‐2010 Leave Off
4‐APR‐2010 Sunday Off
5 APR‐2010 Went to Explore markets and establish demand
among regions of Mallah and Nagrota, met Mr.
Chandrakant Sharma, SMS, ATMA and Mr.
Rudraprakash, ADO, ATMA, Nagrota. Discussion
with local shops of Agricultural Equipment (Shop
name : Agricultural Centre, Nagrota)
6‐APR‐2010 Went to meet Mr. Rakesh Rana, KVK, Kangra.

Discussions of usage patterns and economic
analysis of vermin‐compost vis‐à‐vis IFFCO, Urea
etc. with Dr. Deep Kumar, SMS and Dr. Sood,
Plant Pathologist, KVK, Kangra
7‐APR‐2010 Documentation of details, write‐up of Dr. Kshama
Metre for nomination under NREGA mailed to
2

NREGA officials for nomination.
8‐APR‐2010 Documentation of details and visit to net centre
9‐APR‐2010 Discussions with Him Urja Enterprises, Mr. Anjan
Kumar for possible tie‐ups with CORD for
marketing of vermin‐compost
10‐APR‐2010 Discussions taken forward with Dr. Prakash

Chand Katoch, Miar Enterprises for possible tie‐
ups
11‐APR‐2010 Sunday Off
12‐APR‐2010 Holiday Off
13‐APR‐2010 Documentation
14‐APR‐2010 Meeting with CORD officials regarding possible
roadblocks in the distribution system – advised
meeting with DRDA officials in line with TN
model.
15‐APR‐2010 Meeting with DRDA officials
16‐APR‐2010 Meeting with CORD officials regarding follow up
with farmers in Jheol and Kand area
17‐APR‐2010 Discussions taken forward with SWARG Nursery
and surrounding small nurseries in the area
18‐APR‐2010 Sunday off
19‐APR‐2010 Collected samples from Kand region
20‐APR‐2010 Collected samples from Jheol region
22‐APR‐2010 Packaging of collected samples and meeting with
CORD field agents
23‐APR‐2010 Follow up with Miar enterprises and SWARG
nursery with samples
24‐APR‐2010 Meeting with CORD staff – collected data on
nurseries in the region for focusing marketing
efforts
25‐APR‐2010 Sunday off
26‐APR‐2010 Went to explore markets and establish demand in
nurseries in Nagrotta region
3

nurseries in Gaggal region secured 1 order of 200
kgs from V.R. Nursery
nurseries in Gaggal region
29‐APR‐2010 Meeting with CORD staff
01‐MAY‐2010 Went to explore markets and establish demand in
nurseries in Shahpur region – secured order of
1700 kgs from fragrant flower nursery
02‐MAY‐2010 Sunday off
03‐MAY‐2010 Documentation
04‐MAY‐2010 Documentation
05‐MAY‐2010 Knowledge transfer to CORD officials, release
from CORD

4

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DOCC Project Report

Chinmaya Organization for Rural Development

Feasibility study on enhancing

Center for Development of Corporate Citizenship

An inclusive growth is promoted in getting women involved in non-farm activities as a

CORD identified this production of vermi-compost as a potential income generating activity by

In this study we aim to assess the feasibility of vermi-compost as a commercial product. We

We studied the following aspects of vermin-compost:

1. Vermicompost and current usage trends in India.

Field visits/ survey:

1. Identification of potential market.

2. Development of potential market

3. Value proposition to farmers

• Vast experience of social problems faced by people in Himachal Pradesh especially

However, as described by various Subject Matter Specialists, the economics of vermin-compost

Use of vermin-compost as a fertilizer in commercial farming is prohibitively expensive.

A model for distribution of vermin-compost manufactured by SHGs in Tamil Nadu with

The sale of vermin-culture in the region is possible only to nurseries as is it prohibitively

As the farmers would be working in groups, initial assistance is recommended to prevent

ADO – Agriculture development officer

ATMA – Agriculture Technology Management Agency

BPL – Below Poverty Line

CORD – Chinmaya Organization for Rural Development

CRPHC&TC – Chinmaya Rural Primary Health Care and Training Centre

DRDA – District Rural Development Agency

IFFCO – Indian Farmers fertilizer Co-op. Ltd.

KVK – Krishi Vigyan Kendra

NPK – Nitrogen Phosphorus Potassium

NABARD – National Bank for Agriculture and Rural Development

SHG – Self Help Group

SMS – Subject Matter Specialist

VVRP – Village Volunteer Resource Person

http://www.wikipedia.org – General information

http://www.manage.gov.in – Information on various agricultural practices

http://www.drdakangra.com – DRDA Kangra website

http://ruralbazar.tn.gov.in – Model of vermi-compost packaging and distribution

http://www.icar.org – References on agricultural research

Vermicompost – an agro industry – Article by Dr. H.C. Shrivastava, ICAR

Tools for data collection used during the DOCC project

b. To identify producers who adhere to standards and measures in producing vermi-

Details of vermi-compost pit, production levels and utilization of vermi-compost

Vermicompost Production Own

Note: Production level for 1 vermicompost cycle of 90 days

Contact details of persons met during the project work

Economics of vermin-compost usage vis-à-vis chemical fertilizers

Table 1 Quantity and Cost per Kanal

Table 2 Quantity and Cost per acre

Table 3 Cost of commercial vermin-compost production

3. Mixing of cattle dung – water with 100 kg organic matter 20

Filling of partially decomposed organic matter in four 3ft x 3ft x 3 ft

5 Cost of 4000 earthworms 1200

1. 100 Kg vermicompost @ Rs. 12/Kg Rs. 1,200

Total earning from 100 kg vermicompost Rs. 3,600

1. One page submission on work done during the project 1

2. Write-up on Enhancing knowledge, skills and attitude of middle and upper

3. Write-up on Possible methods to improve and sustain school children’s

5. Daily progress report 4

Panchayat Kand – Rajesh B

Following deliverables were identified and worked upon

o Identification of potential farmers

Panchayat Jheol – Mr. Manohar

o Production forecast (individual / Group)

o Value proposition to the stakeholders

Rajat Chandra (PGP-09-151)