The 7 Principles of

Digital Business
Strategy
www.ionology.com
 Introduction

Author and Professor of Business Management, Stephen Covey, penned several highly popular books including The 7
Habits of Highly Eective People and First Things First.

In First Things First, Covey describes a framework for prioritizing work that is aimed at long-term goals, at the expense
of tasks that appear to be urgent, but are in fact less important. His 2x2 matrix describes important and non-important
on one axis and urgent and non-urgent on the other. The non-urgent but important, he believes, are the tasks we are
likely to neglect but are actually essential to progress.

Stephen Conveys Quadrant

In order to achieve eectiveness he believes we must focus on the
yellow quadrant.

Urgent Not Urgent

At Ionology, our Digital Business Transformation framework is all about keeping you in yellow -
instilling a strong focus on the important without being distracted by the urgent.

Crying baby
Exercise

Important

Kitchen fire
Strategy
Driving strategy to eective action
Some calls Planning
In highly eective businesses, transformation is driven by the C-Suite as they inspire change.

1 2 The 7 Principles framework and Direction software gives the C-Suite a comprehensive view of the
3 4 process and puts them in the driving seat.
Not Important

Interruptions
Trivia
But who will champion transformation and change?

Distractions
Busy work

Other calls Time wasters

The CIO is the natural leader. The CIO is the bridge between technology, business strategy
and marketing helping explain and deliver transformation at the board room table.


How we do it - 7 Principles Framework

We use the 7 Principles of Digital Business Strategy as the framework to
transformation. It has gone through rigorous academic peer review and has
been used in a dynamic agency environment for over 5 years with more than
Technology Tactical Excellence Technology
200 businesses.

The 7 Principles framework allows allows the entire C-Suite to engage in Digital Capabilities Agile
non-technical discussions that lead to technical actions which ensure (exec coaching) Innovation
progress is being made within the business.
Culture
Digital Business Business
It changes the way the C-Suite looks at digital and allows them to Engagement &
Strategy (7PDBS) Alignment
People
communicates as one with a shared language and terminology.

Know Customers Market Engine

7 principles 1

yourself
2 3 Marketplace 4 Resources 5

position
6

of growth
7 Tactics

?
$

Ionologys 7 Principles of Digital Business Strategy

 The 7 Principles process includes a clear diagnosis of the challenges facing the business, a thorough roadmap of the journey to
transformation and a strategy to get you there.

We partner with you to keep focus on the super important yellow quadrant.

We help you on your journey.

6. Members 8. Industry leader

Hot (Passionate)
Authority Prime
Know Yourself

Warm (Comforted)
? 5. Omnipresence 7. Smooth

Earned media All media

Know Your The Niche or

Customer Marketplace Exclusive limited audience Mainstream Mass market

Owned media Bought media

Mild (Informed)
1. High 5 3. Over here

Resources

Cold (Rational)
$ Advocacy Attention
2. Handshake 4. Shout loudly

Ionologys Venn Diagram Ionologys Digital Strategy Quadrant


Direction Software

Features & Benefits

Strategy Roadmap

Keeping track of progress

Keeps focus on progress to avoid distractions

Keeping an eye on competitors

Measuring success

On Demand Consultancy - short, frequent, scheduled video

Everyone has a role to play in the delivery of the transformation.



Build your digital business strategy


Manage your strategy by setting mile markers, creating projects and assigning tasks


On-demand consultancy:
Assisting your team to
implement your strategy


Interpret analytics in the context of your strategy



Services
The Achilles heel of many large organisations is their size and the
challenges that brings to transformation. That is, unless the entire
company gets involved.

Video-based strategy reports have been proven to get the whole team
on board, whether viewed in meetings or on an individual basis. This
open communication gives everyone a role in the strategy and shows
how their actions are helping to deliver transformation in the business.

Small incremental changes across an entire organisation, led by a

strong C-Suite, add up to huge leaps forward for business.

Where skills gaps exist we have a team of experts to help guide your
strategy and execute projects and tasks to achieve your digital
business transformation and ensure that when urgent internal work
builds up that this does not distract from the important task of
business success.
Contact us to talk about your Digital
Business Strategy

t. +44 (0) 28 90455911

e. hello@ionology.com
w. www.ionology.com

@Ionology
www.youtube.com
/user/discoverionology