WHY NETWORK MARKETING?

The 40/40/40 Plan

Get good education (4-year college degree). Land a good job with lots of
benefits. Work 40 hours (or more) per week, for 40 years, and retire receiving 40% of
your salary. Retire and enjoy life at age 65.

For more than 200 years, this has been the idea of a good career. Unfortunately,
in todays economic environment, this proves to be unsatisfying. Many are unemployed
and a lot of people are underemployed (overworked and underpaid). People refuse to
believe this fact, but WE are the wise ones who do.
We all know that being a network marketing professional is a BETTER WAY to live.

Leverage

Defined by Robert Kiyosaki as the ability to earn more and more, while working
less and less, either by having people and/or money work for you. It is one of the most
important aspects of a good and profitable business. It is also ESSENTIAL to creating
massive wealth.

Network Marketing

A method of distributing products to consumers, by word-of-mouth, using part-

time volunteers, and compensates them through commissions based on products
moved/sold. It eliminates middlemen who add up to the SRP cost of traditional
products, and the high-cost above-the-line advertising.

TRADITIONAL SALES vs. NETWORK MARKETING

SALES NETWORK MARKETING

Full-time Part-time
Salespeople Customers
Employees Volunteers
Quotas Incentives
Protected Territories No Territories
 TO REACH $1,000,000 PROFIT

100 Salespeople each sell $10,000 10,000 Volunteers each sell $100
$10,000x100=$1,000,000 $100x10,000=$1,000,000

Leverage in Network Marketing

By sponsoring people and teaching them how to do the business, you are
molding them to become entrepreneurs AND you are leveraging their efforts. This is a
WIN-WIN situation. Both can earn money and learn how to become entrepreneurs. You
are in the B Quadrant (see picture below).

ESBI Quadrant
NETWORK MARKETING 101

The most important factor in network marketing (NM) success is the principle of
DUPLICATION.

Basically, duplication is the transfer of knowledge and skills from one person to
another, thereby creating a copy or duplicate of the original. It is essential in
developing a sustainable and profitable network marketing business.

THE SUCCESS FORMULA IN NM

The ability to get a LARGE GROUP of people, to do a FEW SIMPLE THINGS,

CONSITENTLY, over an EXTENDED PERIOD of time.

It doesnt matter WHAT WORKS. The only thing that matters is WHAT DUPLICATES.

THE ABC RULE

We call this a RULE because it is a MUST! We should observe this principle

always to take advantage of its duplicability.

A stands for adviser. This must always be a Third-Party resource. It may be

your upline, cross-line, an event, the office, brochures, books, videos, etc. In our
System, we should use TOOLS (videos, books, etc.) as the first step in educating the
prospect.

b stands for bridge. This is YOU. What you do as a bridge is basically connect
c, the client/customer, to your A. You need to raise the authority of A by building
him/her/it up. This is what we call tee-up or edify.

c stands for your client, customer, prospect, or downline.

Why ABC?
 Number one reason is for duplicability. Even if b knows how to present, he will
still use a THIRD-PARTY TOOL to educate his prospect. This eliminates the
objection Alam mo ang ganda ng business. Kaso hindi ko yata kaya yang
ginagawa mo na pag sasalita at pagppresent.
To eliminate too much familiarity. No man is a prophet in his own land.
Easy to understand. Easy to learn. East to teach.

HOW TO USE THE ABC RULE

A. Remember that you are B! You do not have to explain, your role is to BRIDGE
the client to the adviser.
B. Before you bring C to A, you must first give A (in cases where your upline is
the 3rd-party resource) the background of C
a. To know the background of C, you can use the FORM Method.
i. F- Family, Finance
ii. O- Occupation
iii. R- Recreation
iv. M- Message
*Listen carefully. This is where they open up their hot buttons.
C. Discuss with A the possible needs of C (using clues gathered during FORM
conversation).
D. Lock in the time and place of meeting.
E. Reconfirm appointment with C at least a day before and 3 hours before the
scheduled appointment.
F. Meet with C at scheduled time.
G. Edify (tee-up) your A
a. Edification is the process of BUILDING UP or adding to the value of A.
This is usually done by sharing the success story of your A (if upline),
OR the sources, effects, stories and testimonials of people who reviewed
your A (in cases of videos, brochures, etc.)
H. Share the message (Basically, let the upline OR the tool do the talking!)
a. This is NOT ABOUT YOU. You are just the bridge. Sit back, relax, and
learn.

THE SYSTEM
1. Create an ACTIVE PROSPECT LIST
a. Write down (on a journal or planner) all the names and contact info you
can think of. Include EVERYONE (negative, positive, friends, family,
acquaintances, common friends, group member, etc.)
b. Make a commitment to add to your LIST. Every time you meet someone
new, be friendly, smile, interact, and get his/her name and number.
2. Invite!
a. This is the most critical part. It doesnt matter how good your A is if you
cannot invite people or bridge people to meet/review your A.
b. The GOAL in the invitation process is to SET APPOINTMENTS. This is
not the part where you present your business or A.
c. Keep It Short & Simple (KISS)
d. Just give your prospect an idea if he/she asks why you want to meet.
i. May iku-kwento ako sayo
ii. Id like to ask for your help/advice/suggestion/critique on the
project that Im working on.
iii. Basta. Kita lang tayo. Catch-up. Chill.
iv. Meron kasi akong bagong project. Kaso kinakabahan pa ako
kaya naghahanap ako ng friendly na tao na pwedeng tumulong
sakin mag practice. Okay lang ba pag praktisan kita?
v. May bago akong nalaman! Kita tayo dali! Share ko sayo!
(Excitement and urgency)
e. Lock in the appointment. Remind a day before and 3 hours before the
appointment.
3. Recruiting process
a. Show up on time.
b. Meet and use FORM Method to open the prospect up. Then just casually
move to the idea that you wanted to share.
c. Play the videos!
i. Start with The Safe Future video to pique interest.
ii. Then move to the FRONTROW VTR and product
testimonials. If asked for more info on products, show them the
brochure and flyers and point to the facts that answer their
questions. Principle of Higher Source
iii. Follow up with FR Compensation Plan (You should fully
understand this so that you can show it to your prospect in a
paper in case he needs clarification.)
iv. Share them your EMOTIONAL WHY.
v. Call upline (preferably MClub members) to close the prospect.
 vi. Do not forget to edify THE SYSTEM. Tell how simple, duplicable,
and scalable the System is.

HANDLING OBJECTIONS

FEEL, FELT, FOUND (FFF)

Almost every objection can be handled by the FFF. It also shows empathy, and
therefore builds rapport (link, deep connection, nagkakasundo) with the prospect.

I know how you FEEL. Ive FELT the same way. But when I FOUND out.

You are basically telling your prospect that youve been in his/her position and
felt the same dilemma, AND then found a solution or realized something. If you do not
share the same experiences, this is where stories from other people (uplines, Mclub)
come to play. You just tell a story that relates to them.