CF

Colour Futures
TM

International Colour Trends 2014

UNLOCKING POTENTIAL
 01
social global
trends design
Design knowledge
trends
Economic global
trends colour
expertise

welcome
Welcome to AkzoNobel ColourFutures 2014.
Trend and colour forecasting is a vital and
inspiring part of our business,enabling AkzoNobel
to be one step ahead of customersneeds
for years to come.

Our mission is As the largest colour manufacturer worldwide

toAdd colour to
peoples lives we keep our fingers on the pulse of emerging social,
economic and design trends around the world,
as it is often here that we see the first signs of future
colour movements.
02

unlocking
Potential
the Driving Every year, ColourFutures presents one potential that surrounds us. This applies to
Influence dominant idea which inspires us to create countries, businesses and individuals. Every
for 2014 the five colour trends.This idea influences home, office, school or factory has huge
each of the trends in a different way potential if you just know how to unlock the
but also holds them together with a single space and the ideas within.
concept that determines what the most
pivotal hue,The Colour of theYear, will be. The mood of the moment has a great effect
on the type of colours that are popular and
We are in a time of great change and in order for 2014 we see a world in search of answers,
to capitalise on new and exciting opportunities which provides us with an open and exciting
we must understand who we are and how palette of colours to inspire renewal in
we fit into the new order of things. By looking the year ahead.
afresh at what we have we can unlock the
 contents
05

margin Introduction 02-09

of 02 Unlocking potential
proof 06 Colour of the Year 2014
08 2014 Palette
colour of
the year Trends 10-61

12 Silent revolution
22 Margin of proof
32 Urban folk
42 Secret garden
22 52 Do it now!

Colours 62-71

64 Reds
65 Oranges
66 Yellows
06
67 Greens
68 Blues
69 Violets
70 Warm neutrals
52 71 Cool neutrals
32
resources

72 Resources

Urban
Folk
Silent 12
Revolution

42
 07
90GG19/151
colour The top trend colour for 2014 perfectly
of the combines the natural harmony of green
year 2014 with the tranquillity of blue. Reflecting the
overriding trend of unlocking, this muted
teal has a gentle character and is a favourite
in the world of design. Deeper and more
sophisticated than turquoise, teal has
a subdued richness which is often used to
describe tropical seas of shimmering
bluish green.
Sophisticated A tertiary colour, teal is the combination
of primary blue and secondary green which
Balanced
today is used to describe several different
Versatile tones of this majestic colour. Somewhere
between blue and green it has come to
symbolise balance, but should be combined
Tranquil
with neutral tones and shades of wood so
as not to overwhelm a space.
For such a statement colour, teal is
surprisingly versatile and works well in
different colour combinations. Sitting
opposite coral on the colour wheel it works
beautifully with delicate pinkish tones and
warm ochre yellow, but for a trend look
should be combined with other tones of
teal, green or blue to create a tone-on-tone
effect. Layering teal with indigo, denim
or navy provides an oceanic feeling, cool,
dynamic and welcoming. Combining
our Colour of the Year with greens such
as mint, duck egg or emerald will
give a fresh natural effect; or for a neutral
combination choose a colour with
a natural wood tone.
Colour of
the year
evolution
 2014 The colour story for 2014 is largely about
palette complex tones that almost sit between colour
families and keep you guessing as to which hue
they truly are. These colours have an intriguing
quality that changes depending on which
shades they are combined with. This enables
colour scheming to become about exploring
new combinations. If used alone, simple
or primary colours can be dull and predictable
but used in combination with this fascinating
palette they add a touch of simplicity and clarity
which feels new and surprising.
 11
the five
key trends
for 2014

silent margin urban secret do it

revolution of proof folk garden now!
 Modest

hidden
Introverted

I nt r o s p e c t i v e
human

For an introvert his environment is

himself and can never be subject to
startling or unforeseen change
Quentin Crisp
13

Silent
Revolution
 With power moving to the Introvert, design is starting to
lose its ego, becoming more understated and thoughtful
 Silent
Revolution
17

Introverted design
celebrates simplicity and
innovation to create
beautiful forms and spaces
that dont show off
19

Revolution
Silent
The Silent Revolution
palette is extremely
subtle using slight
shifts in hue and tone
to create delicate
combinations
 20
Silent
Revolution
For decades we have listened to those who
shouted the loudest and revered individuals
who built the tallest building and the fastest
cars. Since industry began, the power to
shape our world has firmly been held by
the extrovert, ready to speak up and push
themselves forward with a new grand idea
at the slightest chance. Though there is
no evidence that the best speaker has the
best ideas we have often followed these
charismatic individuals who know how to
work the crowd. But times are changing!
We no longer communicate within a purely
physical world where it is so important tobe
seen. Gone are the days when a big financial
backer was needed to get your work known
as it can now be shared online and be judged
and recommended to others by your peers.
Power is moving to the introvert and with
it design in many areas is starting to lose its
ego and becoming more understated and
thoughtful. In her top-selling bookQuiet,
Susan Cain discusses how solitude breeds
creativity and that we all need tostop the
madness of constant group workand be
afforded the space at work and school
for deep personal thought, as this is where
the richest ideas are likely to lie.
10bb 83/020
90BG 72/038 30gy 88/014
Our consumerist nature is starting
to change too. For the majority of people
money and space are at an increasing
premium and it has never been more
important to really consider what we need
and how we will use it. Introverted design
celebrates simplicity and innovation to 72BG 75/023 30bb 62/004 50rr 54/018
create beautiful forms and spaces that dont
show off but meet our changing needs in
new and sophisticated ways.
The Silent Revolution palette is extremely
subtle, using slight shifts in hue and tone to
create delicate combinations of tinted
white and neutral mid tones. These colours 10bg 83/018 30bb 53/012 30yy 72/018
give a restful and silent effect that showcases
the trends clever use of texture and natural
materials. Nothing says modernity and space
like whites do and these shades have great
warmth creating a look which is human
and inviting rather than clinical and austere.
Think of fluffy clouds and the soft variations
of shade in arctic furs.The more robust 30gg 72/008 81yy 81/016 90bb 73/022
shades are still delicate and can be found
in pebbles and sun-dried shells.
50BG 83/009
 23

margin
of
Kahn industrial

People have never before

managed their lives so precisely

proof
John Fu
 At the heart
of this palette
sit masculine
neutrals with an
architectural
appearance
 27

margin
of
proof

Having a number
to hold onto can be
comforting in the
chaos of our fast
paced lives
margin 29
of
proof

More of us are taking an analytical approach in our

home life, setting objectives and measuring our
performance in order to maximise our potential
30
margin
of
proof
Just when we think life cant get any faster
it steps up another gear! The pressure
to become the best you can be, the healthiest
you can be and have the perfect work-life
balance is a full time pursuit and one
that requires us to analyse ourselves and
our lives in order to stay on top.
In the chaos of our fast paced lives, having a
number to hold onto can be comforting.
If we know our nutritional RDA, blood pressure
and cholesterol level then we can evaluate
our lifestyle and make changes that may help
us avoid chronic disease. It is a recognised
approach in business to review past
performance and set development objectives.
However, more of us are taking this analytical
approach in our home life too and using
the kind of measuring devices that would once
have been relegated to the doctors surgery.
Street artists,The Wooster Collective have
seen this obsession with self-improvement
as inspiration for a piece calledTake the
Stairs which takes the stickman style figures
we know from road signs and uses them to
highlight what will happen to your waistline if
you dont take the stairs.
00NN 83/000 00NN 05/000
In a world of ambiguity and grey areas, there
is something enticing about the reliability and
definitive nature of mathematics and
science. There is something immediate and
decisive about an equation, a pictogram, a
date or even a number standing alone. Where
languages change, numbers stay the same, 30YY 68/024 50YR 38/017 90yR 55/051
unifying us with the same piece of information
no matter where we are in the world.
The Margin of Proof palette is constructed
of masculine neutrals with an architectural
appearance. These sophisticated tones
of putty, plaster and brick should provide the
largest proportion of the colour scheme 30Yy 69/048 70gG 16/390 16yr 16/594
and then be enriched with full bodied deeps
like darkest emerald or oxblood.The brightest
accents are a small but important touch as
they add the graphical edge. Here bright teal,
scarlet and ochre provide a surprising and
mature alternative to more primary accents.
This is a mature and measured palette
which will complement natural materials 10yy 41/175 70yr 33/175 09yr 05/305
like dark wood, marble and cork as well
as concrete.
30BG 10/111 30yr 16/162 00Yy 23/557
30yy 53/125 50bg 32/114 60yr 33/047 30yy 20/029
 33

Appreciation

Roots

Urban
Story
telling
pride Folk
Not all those who
wander are lost
Cultural J.R.R. Tolkien
identity
We all want
to be part
ofsomethingthat
is bigger than
ourselves
Reconnecting
with our roots
reminds us where
we have come
from
 37

Patternsinfolkartdifferwidely
aroundtheworldbutalthoughthe
narrative changes there is a
common sense
Urban of warmth and community
Folk
 38

TheUrbanFolkpaletteisalivewith
friendly and robust shades which Urban
feel familiar but look very new
Folk
40
Urban
Folk
In times of uncertainty we look for what we
know and understand. The patterns and
traditions of folk art differ widely around the
world but although the narrative changes
there is a common sense of warmth
and community which is captured by their
simple designs and rich colours.
Once relegated to Grandmas house, the
traditional mentality of folkloric design is
being made new again by a fresh generation
who want to tell a story through the things
that they create to form an emotional
connection with their audience. As industry
grew in developing markets, vast quantities of
the population moved to the primary cities
to find work and earn better wages, but many
around the world have found the price of
being cut off from their children and loved
ones too great a price to pay. We now see,
particularly in China, individuals moving away
from these metropolises to smaller towns
and cities in order to find balance and a better
quality of life. However, this is not about
returning to the old ways as the knowledge
and technology of the city goes with them.
The benefit of fusing old and new is something
Chinese homeware brand Jia is exploring.
Jia invites international designers from
different cultural backgrounds to reinterpret
Chinese customs such as tea culture into
a new direction in modern design. In this way
many brands are learning from yesterday
to enrich today.
50rb 74/033 10rb 10 /116 23yr 10/308
30Yy 67/084 20yy 26/490 10YR 07/125 30rr 08/044
As individuals we want to be part of
something that is bigger than ourselves.
Reconnecting with our roots reminds
us where we have come from. Storytelling has
long been the chosen tool for passing down
lessons from generation to generation but as
the flexibility of the tablet has reduced the 30Yy 49/562 30yy 12/263 30gy 23/232
commonality of the printed word, so the book
is becoming an inspiring symbol of
communication. Literary texts, calligraphy,
and the handwritten letter have a new
elegance and value in this electronic age.
The Urban Folk palette is alive with friendly
and robust shades which feel familiar but 50yr 83/003 90gg 19/151
look very new. Combine similar shades for a
harmonious story like plum, damson and
burgundy and then add a surprise contrast of
ochre or light petrol blue to create something
more personal.Though our natural
landscapes are all very different we can all
relate to these authentic tones of heavy
silks and cosy yarns as they have appeared 60yr 41/072 10yy 41/175 70bg 09/171
in folkloric design around the world since
storytelling began.These colours are inspired
by the homely shades of a cross-stitch
pattern, the bright ornamentation of Russian
dolls, the light and cheery decoration of
Scandinavia and the sumptuous fabrics of
India, South America and China.
10yr 41/223 80yR 31/508
This is a trend which captures all the
positivity of times gone by and wraps it up in
a contemporary and very relevant way.
10yR 17/465
 43

Blurred

Fragile

Diffused

Intangible

s a l w a y s make
by Bas van Tol

Flow e r
l e b e t te r , h a ppier, and
peop are
more helpful; they
ign
Mller Van Tol, interior des

Floral
sunshine, food and
medicine for the soul
Luther Burbank
 c and curious with
This look is romantic, poeti
misty shades adding a subtle veil of surprise
 47

trend
This fascinating
explores the idea of the
more harnessing
barely there, the fleeting
and the ephemeral
48

underpin
Floral motifs
this trend, but not bright
frothy blooms, rather delicate
blurred designs which are open
to interpretation
50
When the first shards of light shine through
the trees or the kiss of dusk embraces
the garden a kind of magic falls over the
space, diffusing its colours and creating
a sense of mystery.
This is a fascinating trend which explores the
ideas of harnessing the barely there, the
fleeting and the ephemeral. Finnish artist
Sanna Kannisto has achieved this by
capturing rainforest flora and fauna with
a mobile studio constructed in the branches.
The result, is images that truly capture
their subject matter but with an otherworldly
quality. Many other artists have employed the
intangible quality of projected images of
nature such as branches and trees to add a
fragile quality to urban spaces. Adding a touch
or magic in this way makes us think again
about how we view our environment and adds
light into the darkest corners of the city.
Florals are the motif that underpins this trend,
not bright frothy blooms, but rather delicate
fragmented or blurred designs which are
open to interpretation by the viewer. Hautology
is the aesthetic of encompassing the barely
there and is an idea that is inspiring the music
world as well as art and design. William
Basinski started to createThe Disintegration
Tapes, a series of recordings almost a decade
ago, that are only now striking a chord with
their mysterious sounds.
30gY 27/036
60yr 33/047 50rb 20/091
Though this look is romantic, it is also poetic
and curious with misty shades adding a subtle
veil of surprise so that the overall effect is
feminine but enigmatic. Mercury mirrors and
distressed fabrics add a sense that objects
are only on loan to us for a short time and will
in the end return to nature. 70bb 55/044 50rb 48/051 10rR 73/023
The Secret Garden palette is filled with soft,
smoky tones. Imagine ripe plums, almost
neutral tones of lilac and that perfect shade of
delicate dove grey. An array of greens from
dark spruce to charming pastel shades of
mint, make it easy to create a sensitive
tone-on-tone tranquil effect. Neutrals are 70bb 65/056 10bb 83/020 70Yy 73/083
important here but they are always tinted with
the slightest touch of rose or lavender.
Fragile and ethereal materials like voile, lace
and frosted glass complete the look and
add a layered quality.
50gg 55/049 50Rr 54/018
10gy 58/105 50Bg 14/036 50bg 64/028
43yy 78/053 30bb 72/045
 53

Sharing

Provocative

Energetic

Life is far too important a thing de

Interactive t o t a lk s er io u s ly a b o u t
ever
Oscar Wil

Collaborative
Create something
just for the
fun of it!
57

Cut loose
and embrace
the impermanence of
cheap and
throw-away
materials to
create imperfect design
and dramatic
patterns
 58

Raise an
eyebrow
or two,
encouraging
asmile
or stimulate a
conversation
60
There is a time for thinking and a time
for taking action.Tired of standing still and
waiting for projects to slowly take shape,
many individuals and collectives want to
make a change now! This trend has energy
and exuberance; create something just for
the fun of it, on your own or through exciting
collaborations. Here designers are cutting
loose and embracing the impermanence
of cheap and throw-away materials to make
imperfect design and dramatic patterns.
This is not about building something that
stands the test of time but raising an eyebrow
or two, encouraging a smile or stimulating
a conversation in the here and now.
Once the domain of street artists, hack
design and graffiti are now nudging their
way into the mainstream. Not content
with an objects original form, hack design
or hacktivism takes an existing piece
and redesigns it to look more individual
or to meet a totally different function. Urban
artists such as Banksy have broken down
barriers and silenced many critics that once
46YY 74/602
70yY 59/485
thought this genre of expression was
crass and simplistic. Hotel Au Vieux Panier in
Marseille, France annually redesigns five
rooms by using artists and designers to create
a unique flavour to each space. Recently
graffiti artist Tilt created panic room for the
hotel, a half graffiti half blank space.The 02gg 21/542 50yR 18/650 88rb 37/328
contrast of chaotic and serene, vivid and bland
creates a striking effect and shows that even
unrestrained art like this is being absorbed
into society. Which sparks the question,
what will the new provocative and powerful
form of art be?
This palette says get up and go for it! This 10gy 61/449 30yy 46/036 23YR 66/193
is a high octane, energetic medley of colours
where anything goes. Clash and contrast
or combine and blend to create a riot of colour,
or something a little more paired back.
Fizzy lemon and intense teal rub shoulders
with bright emerald green, lime, violet
and fiery orange. Blues in this palette come
in all shapes and sizes too, from navy 04yy 51/583 41Rb 24/309 69bB 17/324 91Bb 07/263
to ultramarine, sky and pale cyan; there
is something for everyone.
16BG 29/350 40bg 70/146
79bg 53/259 00nn 83/000
 63

colours
This section of ColourFutures presents
all colours chosen for 2014 as colour families:
Reds, Oranges, Yellows, Greens, Blues and
Violets followed by Warm and Cool Neutrals.
At the bottom of each page you can see the
transition of each hue over the years.
reds oranges
65

With lots of variety this palette is more about pinks and pinkish reds than anything hard or fiery. Crisp urban pinks that are playful and fun
sit against soft blush reds and flesh tones.The popularity of very dark red continues with burgundy so dark it is almost black.
Key Red: For the last couple of years we have seen reds becoming warmer and more robust. This continues for 2014 with a deep maroon
inspired by folk fabrics and ornamentation from around the world and a more architectural, measured approach to design.
The overall feeling of oranges this year is mellow and well seasoned. These are the colours of roasted pumpkin, ground cinnamon and
turmeric and have a much greater yellow influence than recent years.The almost black browns of last year have changed into softer mid
toned rose browns with a warm earthy quality.
Key Orange: Fiery and intense this is the kind of colour that wants to stand up and be noticed. Occurring in nature through sunsets, the petals
of theTiger Lily and the flesh of the Persimmon fruit, this shade still feels authentic and organic and not synthetic as many bold colours do.

KEY COLOUR 2014

16yr 16/594 30rr 08/044 30yr 16/162 23yr 10/308

KEY COLOUR 2014

10yR 17/465 09yr 05/305 10YR 07/125 70yr 33/175 80yR 31/508 00Yy 23/557

88rb 37/328 10yr 41/223 50yR 18/650 04yy 51/583

10rR 73/023 23YR 66/193

Reds transition: The neutralised and greyed-off pinks which dominated last years palette have Oranges transition: This colour has slightly evolved from last years papaya
moved aside to make way for a cleaner and more dynamic palette. The pretty and feminine shades of taking on a little more red for an even fierier effect. Becoming progressively
2012 have bought a smart suit and gained a swagger in their step. These are reds with attitude. more powerful since 2011 this colour family now packs a real punch.

2009 2010 2011 2012 2013 2009 2010 2011 2012 2013
Yellows greens
67

Last years larger palette of more greyed-off shades has reduced down to a small but important selection of yellows.Taking four
distinct characters this hue area is made up of: the soft, almost green yellow of new leaves and shoots, eye catching primary yellow,
spicy ochre and barely there whites with a tint of yellow.
Key Yellow: Recognisable in countless traditional folkloric fabrics and patterns this yellow is as old as saffron itself but
feels incredibly new when combined with other colours. Use it to add a quirky twist and make the mundane, extraordinary.
The most important growth area for 2014: greens come in all shapes and sizes.The character of these colours fall into four groups but most have a
blue undertone: clean dynamic urban greens like lime, jade and emerald, neutralised greens influenced by grey and brown, whites with a hint of green
and a very natural leafy shade.
Key Green: This influential colour has a magical quality which captures the tranquillity and grandeur of vast lakes and undiscovered forests. Lying in
between green and blue it possesses the power of both; balanced, tranquil and calming but in its depth you will also find drama and unexpected warmth.

20yy 26/490 10gy 61/449 02gg 21/542 70gG 16/390

KEY COLOUR 2014 KEY COLOUR 2014

46YY 74/602 70yY 59/485 30BG 10/111

30Yy 49/562 43yy 78/053 70Yy 73/083 30yy 12/263 30gy 23/232 30gY 27/036 90gg 19/151 50Bg 14/036

10gy 58/105 50gg 55/049 30gg 72/008 10bg 83/018

Yellows transition: The subtle hint of olive that influenced last years key yellow has melted Greens transition: Last years greens moved from a notable yellow character to shades
away and in its place the warmer tones of nectar, mustard and amber return. Do not discount which in the main trod a line between green and blue.This trend continues with our teal
green toned yellows as they are still important but no longer hold centre stage. Colour of the Year, but last years soft spruce is now darker, richer and more evocative.

2009 2010 2011 2012 2013 2009 2010 2011 2012 2013
blues violets
69

2013 was all about blue and this continues to be an important, varied and inspiring colour area. As we see greens becoming increasingly
blue, so blues with a green edge also come back into vogue with the re-emergence of teal, aqua and turquoise against more degraded green
greys and cooler tones of sky blue and indigo.
Key Blue: A close cousin to the Colour of the Year this shade also falls into the teal family. Cool and mysterious it is only used by nature to
decorate its most elaborate creations; a peacock feather, the wing of a butterfly or a topaz jewel.
Cool and sophisticated this palette of darkest berry and shadow like lavenders is almost a collection of tinted neutrals drifting away from
last years pretty plum and amethyst tones. One clear violet remains with a pink character, resembling the petals of a Heliotrope flower.
Key Violet: Lavender grey is a soft and very flattering shade becoming popular in interiors and cosmetics for its subtly different
nuance on grey. The colour of the dried flowers themselves, this shade has a demure and understated quality.

KEY COLOUR 2014 KEY COLOUR 2014

91Bb 07/263 10rb 10/116

50bg 32/114 16BG 29/350 70bg 09/171 69bB 17/324 70bb 65/056 50rb 20/091 41Rb 24/309

50bg 64/028 40bg 70/146 79bg 53/259 50rb 48/051 50rb 74/033

72BG 75/023 90bg 72/038 30bb 72/045 90bb 73/022

Blues transition: Since 2010 the blue colour palette has been getting cooler until last year when we Violets transition: Since 2009 violets have been getting darker and more robust in nature
saw a purple influence in our indigo Colour of the Year. The depth and strength of colour remains bold until last years shade, which was such a dark berry, it was almost black. The general
and robust but a green influence gives this palette a more oceanic feel. feeling of the palette for 2014 is much softer and easier to use with violet becoming more
of an influence than a colour in its own right.
2009 2010 2011 2012 2013 2009 2010 2011 2012 2013
Warm neutrals cool neutrals
71

This is a palette of chic and modern material tones that works effortlessly with colour or to stunning effect on their own. Sandstone, camel and caramel This years palette covers the full achromatic spectrum from the black of Indian ink, through charcoal and concrete to feathery down like greys which are
add richness; mushroom and taupe make the perfect canvas, and whisperingly light shades of hessian and pearls add delicate warmth. barely there.There are also shades with a hint of warmth found in driftwood, pebbles and the majesty of a rocky mountain landscape.
Key Warm neutral: Some of the most interesting colours sit in the space between two hues and this years warm neutral palette focuses on a shade which treads Key Cool neutral: When grey first became a trend colour it was hard, masculine and tricky to live with. Informed by several years of wearing and decorating
lightly between warm and cool. A pale taupe with the slight hint of rose and pewter, it is an essential in creating an easy to live with modern colour scheme. with warm shades of grey we now move back to a cooler shade that possesses ease and sophistication and works perfectly with greens and blues.

60yr 41/072 60yr 33/047 10yy 41/175 30yy 53/125 30yy 20/029 50YR 38/017 00NN 05/000

KEY COLOUR 2014 KEY COLOUR 2014

90yR 55/051 30Yy 67/084 30Yy 69/048 30yy 46/036 70bb 55/044

30YY 68/024 50Rr 54/018 81yy 81/016 30gy 88/014 30yy 72/018 30bb 53/012 30bb 62/004

50yr 83/003 00nn 83/000 50Bg 83/009 10bb 83/020

Warm neutrals transition: Over the last three years key shades in this colour area have had a grey Cool neutrals transition: Looking back over the last five years there is a pattern emerging where our
edge with a small dash of a different hue giving them character. With a similar feel to last years key cool neutral is almost white one year and then a more characterful grey the next. This years most
shade this colour has a tiny pinch of red lending it warmth and accessibility. important grey is very similar to that of 2012, but where that shade had a slight green undertone, the
influence for 2014 is blue, resulting in an architectural concrete grey.
2009 2010 2011 2012 2013 2009 2010 2011 2012 2013
 72

resources

cover p41-49 p52-59 Here you will find an index

of the pictures that have
been used in this publication.
cf14-SR-7
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cf14-COY-1 cf14-SR-1

cf14-UF-7 cf14-SG-15
cf14-V-3
cf14-DIN-22

cf14-DIN-4
p62-71
cf14-SR-13

cf14-UF-17
cf14-SG-16
cf14-MOP-10 cf14-UF-8
cf14-SR-2 cf14-SG-5
cf14-MOP-21 cf14-WN-1
cf14-DIN-14 cf14-TITLE-2
p32-39
cf14-COY-2 cf14-DIN-5 cf14-Y-3

cf14-MOP-1 cf14-SG-17
cf14-MOP-11
cf14-DIN-15
cf14-SR-3
cf14-R-1
cf14-SR-14
cf14-UF-9 cf14-UF-18 cf14-G-1
cf14-MOP-2 cf14-SG-6 cf14-WN-2
cf14-MOP-12
cf14-SG-18 cf14-DIN-6
cf14-SR-4
cf14-COY-3
cf14-MOP-3 cf14-R-2
cf14-SR-15
cf14-UF-10
cf14-WN-3
cf14-MOP-13
cf14-DIN-16
cf14-SG-19
cf14-R-3
cf14-COY-4 cf14-UF-1
cf14-G-2 cf14-CN-1
cf14-SR-5 cf14-UF-19
cf14-DIN-7 cf14-DIN-17
cf14-SG-7

cf14-SG-20
cf14-SR-16
cf14-MOP-4
cf14-UF-11
cf14-MOP-14
cf14-G-3 cf14-CN-2
cf14-SG-8

cf14-COY-5 cf14-SR-6 cf14-SR-17 cf14-MOP-5 cf14-MOP-15 cf14-UF-2 cf14-UF-12 cf14-UF-20 cf14-SG-9 cf14-SG-21 cf14-DIN-8 cf14-DIN-18 cf14-O-1 cf14-B-1 cf14-CN-3
 TM

mation regarding this artwork, please contact the

ementation Team at:
Limited
Branding Agency
l Close
0QN
om
814 9922
814 9024
ridge.com
TAILS
E: DULUX TM

For more information regarding this artwork, please contact the

R: DLUX Creative Implementation Team at:
Design Bridge Limited
N ALBA OFFPACK LOGO International Branding Agency
18 Clerkenwell Close
London EC1R 0QN
10.03.11 United Kingdom
T +44 (0)20 7814 9922
: AS F +44 (0)20 7814 9024
www.designbridge.com
NAGER: DB PROJECT DETAILS

ESS: DIGITAL LITHO CLIENT NAME: DULUX

JOB NUMBER: DLUX
VARIOUS
DESCRIPTION BRUGUER OFFPACK LOGO
: DATE: 11.03.11
ORIGINATOR: AS
PROJECT MANAGER: DB
PRINT PROCESS: DIGITAL LITHO
VERSION NUMBER: 1 SUBSTRATE: VARIOUS
FONTS USED:
WORK

FILE USAGE
ARTWORK VERSION NUMBER: 1
AGE
FINAL ARTWORK
Y K CUTTER GUIDE:
MOCK UP

COLOUR USAGE
200mm - DO NOT SCALE THIS MEDIA BOX

C M Y K CUTTER GUIDE:

ED
d by: COPY CHECKED
Copy checked by:

SIGN-OFF
Designer:

Creative / Design Director:

sign Director:

Client Services / Implementation Project Manager:

es / Implementation Project Manager:
Implementation:

ion:
Client:

Sign off via email:

Important Notice
Fonts will not be supplied with this artwork. The client or the clients
third party supplier is responsible for ensuring that it has obtained all
Sign off via email: fonts and necessary licences. All special colours specified are from the
Pantone matching system unless otherwise stated. The colours on this
ce printout are not accurate and are intended to be used as a guide only,
be supplied with this artwork. The client or the clients do not use for matching purposes unless otherwise stated. This
artwork file is repro ready, but does not contain important information
plier is responsible for ensuring that it has obtained all such as trap/grip/choke etc, these need to be applied by a
ssary licences. All special colours specified are from the reprographics specialist. Whilst every effort is made to ensure the
hing system unless otherwise stated. The colours on this accuracy of the text in this artwork, Design Bridge cannot accept
t accurate and are intended to be used as a guide only, responsibility for any errors or omissions. Design Bridge 2009. All
or matching purposes unless otherwise stated. This intellectual property reserved. Pending payment of full contract price.
See terms and conditions.
epro ready, but does not contain important information
/grip/choke etc, these need to be applied by a
specialist. Whilst every effort is made to ensure the
he text in this artwork, Design Bridge cannot accept
or any errors or omissions. Design Bridge 2009. All
operty reserved. Pending payment of full contract price.
conditions.

TM

For more information regarding this artwork, please contact the

Creative Implementation Team at:
TM
Design Bridge Limited
ing this artwork, please contact the International Branding Agency
am at: 18 Clerkenwell Close
London EC1R 0QN
cy United Kingdom
T +44 (0)20 7814 9922
F +44 (0)20 7814 9024
www.designbridge.com
PROJECT DETAILS
CLIENT NAME: DULUX
JOB NUMBER: DLUX
DULUX DESCRIPTION DULUX OFFPACK GLOBAL LOGO
DLUX DATE: 09.03.11
CORAL OFFPACK LOGO ORIGINATOR: AS

09.03.11 PROJECT MANAGER: DB

AS PRINT PROCESS: DIGITAL LITHO

DB SUBSTRATE: VARIOUS

DIGITAL LITHO FONTS USED:

VARIOUS

FILE USAGE
ARTWORK VERSION NUMBER: 1

FINAL ARTWORK
UMBER: 1
MOCK UP

COLOUR USAGE
200mm - DO NOT SCALE THIS MEDIA BOX

C M Y K CUTTER GUIDE:

K CUTTER GUIDE:

COPY CHECKED
Copy checked by:

SIGN-OFF
Designer:

Creative / Design Director:

Client Services / Implementation Project Manager:

Implementation:

ntation Project Manager:

Client:

Sign off via email:

Important Notice
Fonts will not be supplied with this artwork. The client or the clients
third party supplier is responsible for ensuring that it has obtained all
fonts and necessary licences. All special colours specified are from the
Pantone matching system unless otherwise stated. The colours on this
printout are not accurate and are intended to be used as a guide only,
Sign off via email: do not use for matching purposes unless otherwise stated. This
artwork file is repro ready, but does not contain important information
such as trap/grip/choke etc, these need to be applied by a
h this artwork. The client or the clients reprographics specialist. Whilst every effort is made to ensure the
ble for ensuring that it has obtained all accuracy of the text in this artwork, Design Bridge cannot accept
All special colours specified are from the responsibility for any errors or omissions. Design Bridge 2009. All
ess otherwise stated. The colours on this intellectual property reserved. Pending payment of full contract price.
are intended to be used as a guide only, See terms and conditions.
urposes unless otherwise stated. This
does not contain important information
c, these need to be applied by a
st every effort is made to ensure the
artwork, Design Bridge cannot accept
r omissions. Design Bridge 2009. All
Pending payment of full contract price.

TM

For more information regarding this artwork, please contact the

Creative Implementation Team at:
Design Bridge Limited
International Branding Agency
18 Clerkenwell Close
London EC1R 0QN
United Kingdom TM
T +44 (0)20 7814 9922
F +44 (0)20 7814 9024 For more information regarding this artwork, please contact the
www.designbridge.com Creative Implementation Team at:
Design Bridge Limited
PROJECT DETAILS International Branding Agency
CLIENT NAME: DULUX 18 Clerkenwell Close
London EC1R 0QN
JOB NUMBER: DLUX United Kingdom
T +44 (0)20 7814 9922
DESCRIPTION DULUX VALENTINE OFFPACK LOGO F +44 (0)20 7814 9024
www.designbridge.com
DATE: 10.03.11 PROJECT DETAILS
ORIGINATOR: AS CLIENT NAME: DULUX
PROJECT MANAGER: DB JOB NUMBER: DLUX
PRINT PROCESS: DIGITAL LITHO DESCRIPTION FLEXA OFFPACK LOGO
SUBSTRATE: VARIOUS DATE: 08.03.11
FONTS USED: ORIGINATOR: AS
PROJECT MANAGER: DB
PRINT PROCESS: DIGITAL LITHO
FILE USAGE SUBSTRATE: VARIOUS
ARTWORK VERSION NUMBER: 1 FONTS USED:

FINAL ARTWORK

MOCK UP FILE USAGE

ARTWORK VERSION NUMBER: 1
COLOUR USAGE
200mm - DO NOT SCALE THIS MEDIA BOX

FINAL ARTWORK
C M Y K CUTTER GUIDE:
MOCK UP

COLOUR USAGE
200mm - DO NOT SCALE THIS MEDIA BOX

C M Y K CUTTER GUIDE:

COPY CHECKED
Copy checked by:

SIGN-OFF COPY CHECKED

Copy checked by:
Designer:

Creative / Design Director: SIGN-OFF

Designer:
Client Services / Implementation Project Manager:
Creative / Design Director:
Implementation:
Client Services / Implementation Project Manager:

Client:

Sign off via email: Implementation:

Important Notice
Fonts will not be supplied with this artwork. The client or the clients
third party supplier is responsible for ensuring that it has obtained all Client:
fonts and necessary licences. All special colours specified are from the
Pantone matching system unless otherwise stated. The colours on this
printout are not accurate and are intended to be used as a guide only, Sign off via email:
do not use for matching purposes unless otherwise stated. This Important Notice
artwork file is repro ready, but does not contain important information Fonts will not be supplied with this artwork. The client or the clients
such as trap/grip/choke etc, these need to be applied by a third party supplier is responsible for ensuring that it has obtained all
reprographics specialist. Whilst every effort is made to ensure the fonts and necessary licences. All special colours specified are from the
accuracy of the text in this artwork, Design Bridge cannot accept Pantone matching system unless otherwise stated. The colours on this
responsibility for any errors or omissions. Design Bridge 2009. All printout are not accurate and are intended to be used as a guide only,
intellectual property reserved. Pending payment of full contract price. do not use for matching purposes unless otherwise stated. This
See terms and conditions. artwork file is repro ready, but does not contain important information
such as trap/grip/choke etc, these need to be applied by a
reprographics specialist. Whilst every effort is made to ensure the
accuracy of the text in this artwork, Design Bridge cannot accept
responsibility for any errors or omissions. Design Bridge 2009. All
intellectual property reserved. Pending payment of full contract price.
See terms and conditions.

TM

ork, please contact the TM

For more information regarding this artwork, please contact the

Creative Implementation Team at:
Design Bridge Limited
International Branding Agency
18 Clerkenwell Close
London EC1R 0QN
United Kingdom
T +44 (0)20 7814 9922
F +44 (0)20 7814 9024
www.designbridge.com
PROJECT DETAILS
CLIENT NAME: DULUX

ACK LOGO JOB NUMBER: DLUX TM

DESCRIPTION LEVIS OFFPACK LOGO For more information regarding this artwork, please contact the
Creative Implementation Team at:
DATE: 08.03.11 Design Bridge Limited
International Branding Agency
18 Clerkenwell Close
ORIGINATOR: AS London EC1R 0QN
United Kingdom
HO PROJECT MANAGER: DB T +44 (0)20 7814 9922
F +44 (0)20 7814 9024
www.designbridge.com
PRINT PROCESS: DIGITAL LITHO
PROJECT DETAILS
SUBSTRATE: VARIOUS CLIENT NAME: DULUX

FONTS USED: JOB NUMBER: DLUX

DESCRIPTION MARSHALL OFFPACK LOGO
DATE: 11.03.11
ORIGINATOR: AS
1 FILE USAGE
PROJECT MANAGER: DB
ARTWORK VERSION NUMBER: 1 PRINT PROCESS: DIGITAL LITHO
SUBSTRATE: VARIOUS
FINAL ARTWORK FONTS USED:

MOCK UP
FILE USAGE
COLOUR USAGE
200mm - DO NOT SCALE THIS MEDIA BOX

ARTWORK VERSION NUMBER: 1

CUTTER GUIDE:
C M Y K CUTTER GUIDE: FINAL ARTWORK

MOCK UP

COLOUR USAGE
200mm - DO NOT SCALE THIS MEDIA BOX

C M Y K CUTTER GUIDE:

COPY CHECKED
Copy checked by:
COPY CHECKED
Copy checked by:

SIGN-OFF
SIGN-OFF
Designer: Designer:

Creative / Design Director: Creative / Design Director:

ect Manager: Client Services / Implementation Project Manager:

Client Services / Implementation Project Manager:
Implementation:

Implementation:
Client:

Sign off via email:

Client: Important Notice
Fonts will not be supplied with this artwork. The client or the clients
n off via email: third party supplier is responsible for ensuring that it has obtained all
Sign off via email: fonts and necessary licences. All special colours specified are from the
Pantone matching system unless otherwise stated. The colours on this
printout are not accurate and are intended to be used as a guide only,
k. The client or the clients Important Notice do not use for matching purposes unless otherwise stated. This
ng that it has obtained all Fonts will not be supplied with this artwork. The client or the clients artwork file is repro ready, but does not contain important information
ours specified are from the third party supplier is responsible for ensuring that it has obtained all such as trap/grip/choke etc, these need to be applied by a
reprographics specialist. Whilst every effort is made to ensure the
stated. The colours on this fonts and necessary licences. All special colours specified are from the accuracy of the text in this artwork, Design Bridge cannot accept
o be used as a guide only, Pantone matching system unless otherwise stated. The colours on this responsibility for any errors or omissions. Design Bridge 2009. All
ss otherwise stated. This printout are not accurate and are intended to be used as a guide only, intellectual property reserved. Pending payment of full contract price.
ain important information do not use for matching purposes unless otherwise stated. This See terms and conditions.
d to be applied by a artwork file is repro ready, but does not contain important information
rt is made to ensure the such as trap/grip/choke etc, these need to be applied by a
gn Bridge cannot accept reprographics specialist. Whilst every effort is made to ensure the
Design Bridge 2009. All accuracy of the text in this artwork, Design Bridge cannot accept
ment of full contract price. responsibility for any errors or omissions. Design Bridge 2009. All
intellectual property reserved. Pending payment of full contract price.
See terms and conditions.

TM

re information regarding this artwork, please contact the

e Implementation Team at:
Bridge Limited
tional Branding Agency
kenwell Close
EC1R 0QN
Kingdom
0)20 7814 9922
0)20 7814 9024
esignbridge.com
CT DETAILS
NAME: DULUX
UMBER: DLUX
IPTION SADOLIN OFFPACK LOGO
17.03.11
NATOR: AS
CT MANAGER: DB
PROCESS: DIGITAL LITHO
RATE: VARIOUS
USED:

SAGE
ORK VERSION NUMBER: 1

ARTWORK

K UP

UR USAGE

M Y K CUTTER GUIDE:

CHECKED
hecked by:

OFF
er:

e / Design Director:

Services / Implementation Project Manager:

mentation:

Sign off via email:

nt Notice
ill not be supplied with this artwork. The client or the clients
rty supplier is responsible for ensuring that it has obtained all
nd necessary licences. All special colours specified are from the
e matching system unless otherwise stated. The colours on this
t are not accurate and are intended to be used as a guide only,
use for matching purposes unless otherwise stated. This
file is repro ready, but does not contain important information
s trap/grip/choke etc, these need to be applied by a
aphics specialist. Whilst every effort is made to ensure the
y of the text in this artwork, Design Bridge cannot accept
ibility for any errors or omissions. Design Bridge 2009. All
ual property reserved. Pending payment of full contract price.
Design ThisCityAgency London +44(0)20 8744 1075

ms and conditions.

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