Documente Academic
Documente Profesional
Documente Cultură
Starting situation
In an effort to further consolidate its position in the Middle East Region
and strengthen its services to its customers, a multinational diagnostics
company was looking to set up a new regional logistics HUB for the
region.
Solution
With its highly developed logistics infrastructure and the coun-
try's focus on the Healthcare Sector, Dubai provided the right
platform to serve as the distribution HUB for the Middle East,
North and Sub Saharan Africa.