Documente Academic
Documente Profesional
Documente Cultură
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PERCIEVINGtam
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PERCIEVINGtam
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It seems like there is a higher
percentage of people that have a
slimmer, fitter, smoother, tanner body
16 visits to the
looking people with amazing bodies and
feel so self conscious that I dont look
like them
application. But, how Theres so many examples of extreme
NARCISSISM
SELF-PERCEPTION
SELFIES, It is this self-obsession and competitive
culture which pushes one to make
aesthetic changes to reach a level of
LIKES GIVE THE
SAME HIGH AS A SMALL
carried out in 2017 showed that 80% But, for others, image-led applications
The rise of narcissism and self-esteem of participants within the age bracket can cause a negative stir, as previously
issues through the rise of of 18-24 felt that social media had mentioned. The anonymous study
self-photography and social media impacted negatively on their self- allowed for participants to air their views
esteem and confidence. Theorist on such platforms with one claiming
Hesse-Biber claims that those already that; there are so many examples of
Social media has impacted the world like Lowen, a researcher and theorist, vulnerable to self-esteem or body image beauty to compare yourself to. How
no other online outlet. It is hard to list all describes narcissism as an investment issues are most impacted by social do you know what you should look like?
of the effects that social media can have in ones image as opposed to ones self; media platforms and the subsequent Is there a normal anymore? Or is this
on one; either positive or negative. At a their activities are directed toward the intergroup comparison which follows. based on who receives the most likes?
glance, it is obvious that self-expression enhancement of their image. This quote This intertwines with other image- In a world where you dont know if what
has become a paramount benefit, and embodies modern day society, be it led perspectives and ideologies such you are looking at is real or constructed
one can connect with friends and loved through social media, plastic surgery, Mulveys gaze, which has changed and in a post-production of lighting,
ones all over the world within seconds, cosmetics or clothing. All one needs to moulded itself overtime to echo the retouching and face-tune apps, the
sharing stories, photos, videos and do is look at celebrities and bloggers to modern digital age with lenses and danger of this having a negative impact
conversation. On the flip side, there are see the embodiment of narcissism in camera phones acting as a barrage of on one is real. One participant claimed
trolls and judgement taking place by a digitally social world. The world has self-doubt and self-objectification for that Instagram doesnt do real life
International critics whom one may not become image-led and one is lead the pleasing of the follower. This being filters; you cant edit real life, echoing
even know; simply as a result of a selfie to believe that whoever receives most said though, a viscious cycle follows, the notion of falseness impacting on
going live on Instagram, Facebook or likes or positive comments are the with said pleasing resulting in praise for peoples insecurities for the selfish
Snapchat. epitome of beauty or fashion; and now the body or face behind the lens. This benefit of others.
even the fitness industry. then allows and encourages a repetitive
These photo-based platforms allow notion of self-photography to occur, But with narcissism on the rise, more
for one to create an ideal lifestyle In regard to Instagram; the app some solely in the pursuit of reassurance. filters, more lenses and more editing
or image, only projecting what one may say was designed to show, take and apps becoming readily available each
wants others to see; a self-focused edit selfies, is comprised of a mass of It is unlikely that one would admit that week, will there ever be a sincere level of
and inflated view of oneself. Deceptive individuals competing against each other self-photography is curated for self- engagement on social media anymore?
angles and filters have taken self- for followers, likes, reposts, favourites, adornment but with narcissists it has Or is the desire to be lavished with
photography to another extreme, and whichever other show of approval been stated that every like can give praise and likes the new conversation,
allowing for narcissists to prevail on exists out there rather than any sort of the same impact on one mentally and even if it is damaging below the
an International platform without collective goal of mass beauty and global physically as a hit of cocaine. Such transparent surface of hashtags and the
necessarily knowing themselves. acceptance of diversity and culture. yearning for validation has now reached wannabe-famous?
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MULVEYS
CHANGING GAZE
The Male Gaze in a digital age and its
effects on the self-hood, identity and
self-esteem of social media users
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THEgaze
a world of sexual imbalance, where a and beauty. Mulvey calls this the female [are not] aimed at selling anything and unmaintainable aspirations for
pleasure of looking has primarily been of gaze stating that women see themselves specific, but instead work to give a both men and women. This can lead to
the active male, and the passive female, through the eyes of men, therefore brand a certain set of values or a certain eating disorders, body image issues,
who becomes the display with the pre- influencing our choices on what is emotional association. This however in mental health problems and further
determined intention of look at me. perceived and deemed attractive by the turn aims to change ones sense of self issues with confidence and self-esteem,
opposite sex, or the male gaze. through reflected and standardised/ for example. This has since been
The gaze has been seen in the media for advertised ideals, and gazes, which confirmed through studies and user-led
decades, in the editorials of Vogue, in By adhering, one is put under constant can ultimately be dangerous for the surveys. Photo sharing platforms and
porn, and through key establishments pressure feeling the gaze consciously, one creating the content, and those photo-led applications allow for users
such as Playboy, shaping how women even if self-led. In a digital age though, viewing it. to critique themselves, and the more
are perceived by men, and in turn this gaze is also felt under lenses and these platforms/apps are used the more
how they perceive themselves. In the screens, with one being in complete However as social media has led to critiquing and self-evaluating may take
1950s Playboy Bunnies in Chicago, control as to how they project their males also becoming more prominent place, altering ones self-perception due
whereby they were objects of both male own image, often being aware that one in the fashion and beauty industries, to internalising of a pre-determined
attention and the male gaze due to their is being gazed at, for either positive or and gender is considered more equal ideal, or image.
uniforms, in turn becoming the ideal negative critique and judgement. This this has blurred boundaries and has
and sex symbols of the era. Shields is often seen in the feeds of Instagram, also taken away the stereotyping that Fellow writer Klein, also notes that
and Heinecken stated that this can be even now under the beauty-sphere, with the male gaze once was. Now, this has social media makes social comparisons
overwhelming, and in turn, distorted, bloggers adopting these approaches become generalised as the gaze and even more competitive due to having
whereby, one becomes unable to to self-promote; the tides have turned has become more subjective than ever. likes, comments and followers to gage
recognise the ideal, nor reality, adding from primary uses within fashion their self-worth and beauty from, in
additional pressure to look a certain way and editorial advertising. Writer, Liu, The various representations of both some cases establishing their level of
and conform to a socio-culturally pre- summarises this notion perfectly; social male and female ideals which social confidence and self-esteem. The higher
set norm derived from such gazes. media makes this a time when the visual media in particular promote, can be the number, the better ones self-
begins to take prominence over the real. said to confuse ones self-perception perception is. The lower the number,
Theorist Shields expands on this, Instead of experiencing our lives from and the understanding of what the the lower the self-esteem. A vicious
explaining the male gaze theory in our own vantage points, we now see the ideal is, and therefore what beauty, cycle, which is no good for any social
everyday terms; allowing for women to world from how others will view and or body image is. This confusion and media user, and shows how damaging
be seen as objects of the heterosexual respond to our vantage points. When internalisation can lead to the self- these image-led platforms can be.
mans eye, and claims that it is this we are all responsible for creating our surveying gaze which can overwhelm
awareness which allows for women to own media, we are always visible and one and in turn will be no longer able to Even though images are constructed,
adopt different perspectives to see therefore, always seen. recognise ones true perception opposed curated, edited and filtered to project
themselves through the eye of the to a perceived perception. an ideal and positive image, or more
third person. This allows one to view Johnson (2008, P.207), pins this thought accurately, how someone wants to be
themselves in this way opposed to how of vantage points on the ideology of Rumsey, another theorist and writer, perceived, Hong notes that perceptions
they actually see themselves, judging a brand, or self-branding marketing claims that, beauty ideals by showing are not shaped exclusively by what
others in the same vein also - through a strategies as often seen with influencers certain body sizes [as...] beautiful profile users disclose about themselves
male eye. In addition, by adopting this adopting porn chic style and desirable insinuating that the but also based on others comments,
view point, one becomes aware of what media is responsible for choosing being titled the warranting principle;
the male wants to see, pre-empting promotions and campaigns, noting who and what is seen as the ideal, judgments from other-generated
this notion through dress, body and that; product [or brand] ambassadors shaping and creating unattainable and information is more influential than
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THEgaze
PERCEPTIONS
ARE NOT SHAPED
EXCLUSIVELY BY
WHAT SOCIAL MEDIA
PROFILE USERS
DISCLOSE ABOUT
THEMSELVES BUT
ALSO BASED ON
OTHERS COMMENTS.
THIS IS NOW CALLED
THE WARRANTING
PRINCIPLE IN THE
DIGITAL AGE
judgments from self-generated
material. This allows for a whirlwind of
self-perception issues to be sparked
and further stimulated, allowing for
one to value and judge self-worth and
perceptions based on others opinions
opposed to ones own thoughts.
Third person perspectives instilled
through socio-cultural influences and
expectations build an ideal image
which for some is unrealistic and
unmaintainable or attainable leading to
a barrage of problems. This leads to the
question; is there going to be a tipping
point for these platforms when sensors
are placed and rules are put in place
to protect users, or is there going to
be educational materials showing how
such platforms can be damaging? Or we
will, as a society, continue to self-derail
and damage each others wellbeing,
self-hood and self-identity for our own
security and positive approval?
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SEX XXX
SEX
SEX
SELLS
SELLS
SELLS
With enough work people can
construct the appearance that they
want. Such understanding emphasises
the visual, pointing towards a world of
gazes, mirrors and spectacles
Stratton (1996)
MODERN
MUSE
Is social media taking over fashion
magazines thanks to digital muses;
elite bloggers and influencers?
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MODERNmuse
Stratton claims that, [with enough work] Inside, youll learn ways to craft your
people can construct the appearance voice and story on Instagram: all about
that they want. Such understanding how to edit your photos using the best
emphasises the visual, pointing towards apps and filters, how to prop and
a world of gazes, mirrors and spectacles style food and fashion photos, how
where they eye is the central sense to gain more followers, and secrets
and the body is its major focus. This behind building a top Instagram brand,
is resonant with social media and transforming an Instagram hobby into a
magazines, whereby the camera, or successful business
public eye becomes a mirror, allowing
for distorted self-perceptions, with Sound appealing? Of course. But how
one being unable to recognise what does living a life of curated, filtered
is real, or not, adding aesthetic pressure, and edited images make the everyday
especially in a world of social media. person feel? Song would argue that
For Song these spectacles and she, represents the masses because
constructive work has worked incredibly Im a real person, not a supermodels
well; Since reaching influencer stardom, or celebrity, so consumers can relate
she has been made brand ambassador more, yet if you ask someone on the
for Laura Mercier, launched her own highstreet, someone from the norm,
fashion line, called Jame, guest-edited they would argue that such bloggers
Korean Vogue, walked the Dolce and present and represent an impossible
Gabbana SS17 catwalk show at NYFW, and ideal look which the average person
has featured in Vogue US and Womens cannot achieve. If only Instagram made
Wear Daily. In addition, collaborations real life filters.. you cant edit real life.
have been formed with brands such as
True Religion, Fossil, Levis and 7 for All This statement can make one feel
Mankind, and has since been employed unsettled, but also can make one
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MODERNmuse
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luxury consumerism; now available
Different people of different
cultural backgrounds, under different
circumstances and at different times
make different meanings, and so
create and experience different
social realities
Saunders (2012)
MILK
& HONEY
An honest and inspiring, award-winning
blog aimed at inspiring and instilling
self-worth in women across the globe
itsmilkandhoney.com
At a time when the digital age can be a no artifical content created purely
negative environment with a backlash for the reception it may, or may not
of critique and judgement, Milk and recieve. The growth and readership has
Honey provide a safe outlet for women been organic, underpinned by honesty
to escape to and be inspired by. and culture.
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MILK&honey
young women. The platform is now a and working together to get these
collaborative non-profit group ran by stories out there and build on this
likeminded women from across the platform working together, sharing and
globe. Our platform covers a range of encouraging.
area, from fashion, music, faith and
lifestyle. It endorses positivity, love and But, there is a lighter side too?
certainly has no place for gossip! We
aim to bring inspirational news and an We talk about all sorts of this girls like,
awareness of self-value and worth. I like from makeup and beauty, to fashion, to
to think it is uplifting and will motivate hotels and travel, the best places to eat;
women to be the best that they can be. you know a lifestyle hub thats Christ
There is truth and heart in everything inspired but engaging and relatable
that is written. and safe. Sharing is so important to
bring all sorts of self-worth and value
Do you think that this platform can to women, especially today when this
make a difference in the current digital can be diminished so easily in modern
age of social media and judgement? day society. You know, growing up in a
sheltered environment and having pre-
The platform was created as a safe haven determined aspirations set out for you
for girls to come and get powerful, has led me to this point, where I now
meaningful and real content, and it want to be me, and I want women to
is what it is because of the girls that embrace who they are too, and not to
contribute to it. be dictated through just an ideal either
through the media or Christianity.
Can you tell me about the girls which People dont often realise how beautiful
you work with and how you work? they are, and dont recognise their worth
and thats what we want to showcase
Oh, gosh, we have girls from Canada, and encourage as a team.
from Germany, from London, from LA,
who pull out their testomonies very Do you think its hard for women to
earnestly and talk about their lives, identify with themselves within a world
their journeys and their Christianity, of social media?
and very honestly to. I remember
back at the start we would talk about Even if you have Instagram and youre
real issues such as the struggle with following safe content, there is still an
pornography and religion, you know, and element of a picture perfect life. No
abandoned girls who never had parents, one posts a picture of themselves when
and motherhood, and sisterhood. We they wake up, its all very tailored and
wanted to share stories through Christ, we try to bring that back to reality. You
to let others be free. You know and dont see imperfections, an we wanted
thats really been at the brunt of it all, to show that, and reinstate being true.
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MILK&honey
What is your film about, The Dare that A lover, but not a fighter.
features on the blog? Not afraid to flex to the rebellious yes.
Advised and rejected by men, we did not
We wanted to present a reflective visual esteem him.
of the journey that is being a women, But he needed to be stricken.
growing and learning over the years, in Smitten, it was written, he was wounded
a raw way. The Dare is a spoken word for our transgressions.
piece performed and written by Sarah Bruised for our inequities.
Amankwah, which we believe to be Chastised for our peace.
powerful, helpful and beautiful too. Beg my pardons, please.
From the minute my tears kissed his feet,
The Dare: I was set free from eternal captivity.
In an instant, his grace was made
I remember the first time that I sat sufficient.
in isolation. Not by my needs to please, but he
I kept face, but it caught my attention. needed to aim high for me so he stepped
At age 9, I was a compulsive lair. down and died for me.
I rejected things I couldnt understand, Who sympathises with the weak.
like immigrants. Tempted yet with sin yet he was on fleek.
Who knew those silk haired, sun-kissed Perfect purchase the payment was
creatures were my neighbours. permanent.
This clenching stones not knowing that I And I look at you, sleeping beauties and,
to had become a clone. the scars left behind.
Culture zone; teenager. The broken hearted Fionas and Auroras.
Not a ninja but my movements marked Those filthy ogres wearing togas, and
splinters. those charming lovers.
Most winters I would slumber in the For heavens sake.
daytime; always afraid to walk the line. His glorious kingdom awaits; you are
Im dreaming; but screaming, why does known royalty.
beauty starve the living.. wait, wait, who He prays that when you sit there and
am I kidding? look at me you see a bi-product of a true
I traded my heart to these trolls that love story.
scrolled through every crushed artery. I dare you to listen to reason, to commit
Handed me some sticks and spit and this act of treason against the world.
make me your weeping mistress. Tell every boy and every girl to wake up.
Ruled by the fear of never having a happy I dare you to shake up the nations, the
ever after. blacks, white, olives and caucasians.
But behold, for he is coming; and every I dare you to love your frenemies, thats
eye will see him. your friends and your enemies.
My knight in shining armour. I dare you to not follow me, but follow he;
Covered me with his ghost writer. come and see, I dare you.
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The media influences slim ideals,
and potentially can trigger eating
disorders. As a result 1.6m in the UK
alone suffer
B-EAT (2011)
CANDIDLY
ASOS
The worlds largest ecommerce outlet
talks Social Responsibility, Model
Welfare and Body Image
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CANDIDLYasos
part of the wider Fashion with Integrity So, who do you work with to form
programme we focus on diversity and such policies, and are these supported
inclusion so the model booking team going forward?
is aware of the importance of ensuring
that our models reflect our diverse RC: The design team obviously doesnt
customer base. work in isolation. We have very strong
relationships within our Buying and
I think that ASOS does a pretty good Garment Technology teams to ensure
job of this already but we are always policies are followed throughout
striving to ensure that all body types, the process. Our supplier bases are
races, etc, are represented across all of also an extension of this and regular
our channels. contact and visits build this trust and
continue updating the information and
How are ASOS perceived in the Fashion expectations we hold within ASOS.
Industry and ecommerce world in
regards to following guidelines and JA: When forming a policy it is important
policies? It is noticed that other brands to ensure all of the relevant stakeholders
and organisations in the Industry which within the business are involved. For
do not have such pre-set policies. example, for a retouching policy this
would include a group of people, so, the
RC: I hope ASOS is perceived to be quite Production team, the model booking
aspirational in terms of body image and team and the creative directors.
dressing any body shape.
We would also potentially involve a
We have 4 womenswear specialist critical friend i.e. a charity or initiative,
Own Brand departments Curve, that it well known for working in the field
Tall, Petite/Petite Tall, and Maternity/ so that they can provide external advice
Maternity Tall, and we also sell Branded as the policy is formed. This really helps
Specialist brands too. [ASOS] to ensure that we are on top of
our game, and that nothing out of line
We [ASOS] strive to be the top of our is carried out which could be perceived
game, and hope that all of the work done negatively by the viewer and consumer.
within head office is evident on site We take this quite seriously.
through both the end product and social
media outlets. We dont use advertising, Do you believe that all brands and
aside from our own magazine which organisations in the Fashion Industry
is available to customers, we live off should follow policies and guidelines,
word of mouth and the reputation this ensuring that Positive Body Image and
spreads, the feedback we have had from Model Welfare are accounted for? Or,
questionnaires and focus groups have do you think the Industry would benefit
been very positive. from National or International policies?
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CANDIDLYasos
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CANDIDLYasos
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CANDIDLYasos
Have any problems arisen in regards to We also have wider programmes in place product/trends, but also just to touch
modelling agencies not complying with to highlight the impact social media base and see whats going on in their
these policy guidelines? can have on body image and mental family and community of followers. This
health. For example, we work with the is an invaluable resource and is why the
RC: Not that Im aware of, but I would WE HAVE RESORTED Diana Award (a charity that is working customer has become more aware and
like to think that ASOS would only work TO FINDING OUR to prevent bullying) and we have been educated in the way they dress and as a
with agencies which have guidelines partnered with them for the launch of result can dress with confidence.
OWN MODELS; OFTEN
and rules which embrace and support their #MySenseOfSelf! project which
all body types, and as a result any issues THROUGH INSTAGRAM, teaches young people about body So, what do you think are the benefits
are dealt with prior to production teams FESTIVALS, COMPS OR confidence and self-esteem. of having such ASOS policies and
meeting or hiring our models. ideologies in place?
EVEN AT TIMES FROM
The focus of the project is on an activity
JA: Yeah, I agree. Ultimately its up THE ASOS OFFICE! in which they draw an outline of their RC: The benefit to me is simply having
to the ASOS Model booking team to neck and shoulders on a large piece of less boundaries, but naturally having to
decide which models we want to use media is positive and this is monitored paper and then write words around the think outside the box more because as a
on our website, or for any other media and addressed constantly. We use outline that shows what makes them up designer you arent always designing for
channel, so they should be following the social media as a resource to gain an (i.e. I love cooking, my favourite colour yourself it makes you appreciate what
guidelines outlined in our policies, such understanding of what our customer is red). When they have filled the paper you are giving as a service.
as only using models with measurements needs also. This is usually free of any around their outline they take a selfie
above a UK size 8. boundaries and sometimes the more with the paper behind them. The activity And, do you think that there are any
honest the better as all we want is to highlights that when people take selfies negative aspects or restraints in regards
However, we do sometimes face issues make sure that ASOS customers and post them on social media, the selfie to working with such strict policies
due to modelling agencies presenting are happy. doesnt show who they are as a person and guidelines?
models that have measurements that but just what they look like, especially
are smaller than we would want to use. We have strict rules about what we can after using various filters and apps. We RC: Naturally we have to be sensitive to
For example, in the past we have had post and always address how things may are currently working with the Diana the diversity of our customer base and
challenges in finding agencies who be perceived before being posted. Award to expand on this idea to a more the different ethnic groups, and respect
supply plus size models above a size National level and its an area we would their opinions and beliefs, whether this
16 and as a result have resorted to Do ASOS work with issues surrounding look to continue working in the future. is silhouette or cut, body shape, print or
finding our own models, often through social media and possible Mental Health pattern, or even the colours used.
Instagram, festivals, competitions or and Body Image issues that could be With social media taking off, do ASOS
even from the ASOS office! But you derived from this? work with bloggers coinciding with this? This is by no means a bad thing, as
know, the modelling industry is changing overall it adds another level to the
so we have seen improvements in this JA: We recognise that mental health RC: We do quite a lot of work with design process and can often influence
area recently. issues are one of the biggest challenges bloggers and influencers. For example how trends evolve. It is also a journey
facing young people today, especially for CURVE, our plus size Own Brand, from concept to sample and the end
So, how does the ASOS social media with the rise in social media use. We we have done lookbook shoots with product would hopefully not divide or
platforms comply with these policies? work really hard to ensure that our Gabi Fresh and Felicity Howard, who are deter our customer from their ASOS
social media presence is positive and great aspirational women. We also meet experience, whilst being an enjoyable
RC: Naturally we have a responsibility not negatively impacting on the mental with Plus size bloggers, both UK and learning curve and challenge for the
to ensure any imagery posted on social health and body image of our customers. international for advice and opinions on design team.
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THE BACKLASH 1.6M PEOPLE IN THE UK
ALONE SUFFER FROM
UK size 4. In response to being told
to only drink water for 24 hours to
reduce bloating, Hoyer stated on
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GOOD
AMERICAN
Khloe Kardashian and Emma Greedy
talk Good American, the denim line
promoting positive body image for all
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GOODamerican
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GOODamerican
How was it decided that you would cast because they were more voluptuous. It
real women and fans in your campaign For a lot of women, its so hard to find It wasnt even because they were in bras
instead of booked models? a pair of jeans that fits the right way. and panties. It was like, Okay, I finally
How did you take that problem into see bodies that are a little more like
EG: Khlo put out a message on social account when it came to designing mine. And theyre not even bigger girls.
media to say that she was launching Good American? They just have bigger breasts and a little
the brand. We really just wanted curve. And also looking back there were KK: And with that we created our Good
women from all backgrounds to come EG: Well, thats the whole thing, thats so many girls with way bigger butts like Squad, which is the wonderful girls we
and be part of the campaign. We what everybody talks about and its not J,Lo, so its all good! Its important to have representing our line. Theyre bad
had about 12,000 entries in 24 hours easy, thats why not a lot of brands are me, no matter what size I am or weight I ass real girls who all have a lot going
and we invited 250 people to come able to do it. Weve spent a really, really am, to feel beautiful. Even at my biggest on in their lives. Women who are strong
down to audition for the campaign; it long time developing a product that I was rocking body con dresses and you and so versatile. We have girls of all
was amazing. It was one of the most we can be proud of. There are a lot of couldnt tell me twice. Thats what I think different colors, ethnicities, heights and
empowering, brilliant days because technical elements. What weve worked Good American is. Its about women of sizes. They have tattoos, shaved heads,
we had all of these girls that had no really hard on is this contour waistband individuality and diversity, but also about literally everything. Because thats really
idea what they were doing; they saw a which acts like a self-belt and it means being comfortable in yourself. Thats now what our world is. Its not about the
manifesto on our website talking about that you never have that gap at the back what were trying to promote. Its not cookie cutter Im a blonde with long
our values and what we wanted this if you have a smaller waist and a bigger about fitting into a size two and thats flowing hair look anymore, all people are
company to be and they responded to backside. You sometimes need to make what makes you beautiful. I just want different and thats ok.
that. Weve got this incredible campaign alterations and youll never need to do people to be healthy and love who they
are and be in control of your life. But it
with all these different women from that in these jeans. The fabric is super
doesnt mean you have to be a size six. ITS NOT ABOUT
different backgrounds, shapes, sizes, stretchy, has great recovery, the pattern
colors; it was really empowering to do is completely different so that all the FITTING INTO A SIZE
that right at the start of this brand. curve is in the hip. Weve got some very So, overall, what does the name Good TWO AND THATS
American represent for you?
special stitching on our jeans so even WHAT MAKES YOU
KK: What I took away from that the though theyre very plain, the stitching
most is that normally when youre on is curved and it actually follows and EG: First of all, we thought the name BEAUTIFUL
auditions people are like, Im not talking accentuates a womans figure. Good American was a great name. But it
was more about a play on the words and Do you have any good tips for how to try
to you, I want this role, but everyone
the connotations of what being good on denim?
who came into the room was like, I just So, before all of this, did you have
made some new friends out there! They someone you looked to as a positive means. Can you not be a really sexy girl
who shows off your body and be good EG: Its buy them online and try them
didnt even know why they were there, body image role model when you were
and do good in the world? We wanted at home. We dont want that dressing
they just knew there was a positive growing up?
our company to also behave like a good room mirror situation. We stock them at
message and they wanted to be part
American. Its about paying a fair living Nordstrom and were very, very happy to
of it. To see people that excited about KK: Its so interesting because when
wage to people, about operating in a be in stores, but the online experience
doing something thats uplifting, thats I was growing up heroin chic was the
way people would find acceptable and has brought a whole new dimension to
something that really opened our eyes really cool thing. And there was Kate
manufacturing in America. So all those what is a really tricky purchase. If you
and made us think, wow there really is Moss. And she was gorgeous, but I was
values of what it conjures up to be a can, buy a few pairs and try them on in
a huge lack of this positivity in life and like, I dont identify with that body. I
good American is what our company the comfort of your own home with your
building other women up in this field and always, weirdly enough, was attracted to
should be and how it should behave. own clothes. Thats a major plus.
its horrible. the Victorias Secret models of the world
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GOODamerican
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NADINE
LEBLOND
A candid interview with Fashion expert
Nadine LeBlond, a Creative Director
and Art Director based in London
At a time when some brands are Can you tell me a bit about your job role
pushing diversity out, leading the way working within the fashion industry?
with the stereotypical white female
stick-thin model, Nadine LeBlond I worked for TK Maxx as a Creative
encourages different ethnicities and Director and then worked for Hearst
age groups within her practice as a magazines, and George clothing; both
freelance Art Director and Creative on a freelance basis. Most of the work
Director working in the Fashion was art direction, focusing on seasonal
industry. This interview reveals why campaigns and events. These were a
brands only utilise one type of model, mixture of photographic and motion
and praises brands that realise the pieces. My background is in advertising
commerical benefits of diversity. The and design, working for top agencies, so
industry is slowly changing, and Nadine I came into the industry with a different
aims to put her mark on it allowing for and fresh mindset/perspective from
consumers to be who they really are. those who have always worked in it.
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NADINEleblond
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NADINEleblond
Do you feel pressure working in this And likewise, have you had any Do you think magazines need to do
industry to relay a positive body image experiences working with a brand who more to showcase a variety of models
and ideal to consumers? has wanted to project a negative body and body types? IF I AM ALLOWED
image or ideal, in your opinion?
Yes, definitely. I think its incredibly Definitely, yes! But in general they ONE MALE, ONE
important to convey a positive body Yes; but I wont name names! Generally, are starting to embrace the concept FEMALE, I MAKE SURE
image to people, not just on an as an art director, my opinion is of doing just that. Especially when ONE OF THEM IS THE
ethical basis. But it also makes sense respected. I get involved in the casting they realise the commercial benefits.
commercially. If people relate to the and have a say in the situation. I have I understand that they want things to OPPOSITE IN TERMS
brand they feel an affinity to it. From had brands however not agree with sell. Its a tricky mix between creating a OF ETHNICITY TO THE
a moral perspective Ive been on the using a plus sized model even when beautiful photograph and realism. But OTHER; TO PROMOTE
other side of the camera and been told appropriate because their clothes go up definitely more can be done. Its not an
to lose weight by my modelling agency to a size 24! It is ultimately their money easy job though. most are responding AS MUCH DIVERSITY
despite being incredibly thin. It gave me and decision. to financial/commercial needs. It takes AS POSSIBLE.
an incredibly unhealthy attitude towards some bravery and its seen as a risk.
my own body image and led to me taking If I manage to push them at least some images/motion pieces. I get to work
prescription diet medication to meet of the way towards a more positive With the rise of social media, do with some incredibly talented people
the ideals requested by my agency... outcome thats great; and even better, you think this has allowed brands to at my request. That to me is amazing.
which is incredibly damaging. at least Ive tried and feel happy Ive had use photos of models and promote As a negative... it can be an incredibly
an influence however momentary. campaigns which may not of been used bitchy, backstabbing and cut throat
Have you had any really positive previously in print? Does this have environment. You really have to be
experiences in regard to this? If so, can As someone in your position, how do an impact on body image and self- passionate about what you do and be
you give some examples of your work you deal with this, or challenge this? perception do you think? prepared to develop a very thick skin
and brands which you feel have had a that may not come naturally to you.
positive impact in the industry? I usually put it forward within the Social media definitely has both positive You have to separate your emotional
concept and give as strong as and negative effects. Istagram is very perspective and get the job done.
Yes. I loved the TK Maxx ethos of using argument that I can from a commercial bad at creating an environment where
real customers who were cast in store. perspective. Businesses dont care unnatural/non-realities are created and How do you tackle diversity and gender
They are not professional models, are about most things but they do care make people feel bad about their own equality in the industry?
a diverse age range and give a much about money. lives/self-image because its incredibly
more natural and attainable impression unrealistic. Its doesnt really show the I always suggest as much age diversity as
of the people that actually wear the What do you think can be done in the not so beautiful moments! Social media possible. But it comes down to budget.
clothes. They were incredibly positive industry to promote positive body can also be incredibly powerful because If I can only have one female model, she
campaigns to work on. Other brands image and self-perception? it gives people a voice. They can talk to has to appeal to a diverse audience.
are doing a great job of pushing the brands directly and get the brands to Then you have to be realistic and pick an
boundaries. Dove, M&S, Debenhams Using models with a healthier body respond to their needs. age that is relative to the majority of the
a lot of brands are really pushing things weight. Presenting people in a happier purchasing demographic. If I am allowed
now. Even H&M are now embracing manner than are not overly self In your opinion what are the biggest one male, one female, I make sure one
women being women in all their shapes aware and are happy in themselves is downfalls and positives of the industry? of them is the opposite in terms of
and sizes. High fashion doesnt embrace important. Also, not over retouching ethnicity to the other; to promote as
it but the high street does. images can really help. I love fashion. I love creating beautiful much diversity as possible.
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BOBBI
RAE
A Feminst Illustrators perspective on
social media and its impact on her
professional practice
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BOBBIrae
00
@ssssamanthaa
@jamiegenevieve
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Fashion magazines are considered a
main source of information regarding
the attractive ideal presenting looks
and products in a way that evokes
consumers to buy into them
Warchocki (2007) & Gonzalez, (2012)
VOGUE
JAPAN
Beauty Director Kyoko Muramatsu
reveals how Vogue Japan differs
cross-culturally to Western Editions
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VOGUEjapan
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VOGUEjapan
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VOGUEjapan
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Social media presents and represents
an impossible ideal look, the average
person cannot achieve this. If only
Instagram made real life filters... you
cant edit real life
Anon, (2017)
SAMANTHA
RAVNDAHL
The leading beauty vlogger and
influencer talks candidly about industry
pressures and self-perception issues
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SAMANTHAravndahl
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SAMANTHAravndahl
00
the 101
HOW
TO BE
SOCIAL
MEDIA
FAMOUS
the key to successful
lights fashion marketing;
hire a photographer,
find a good location, strike
take 5 outfits worth
of photos in a day and a pose
remember, act like no
one is watching.
what to wear;
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WESTERNbeautyinfluencers
@jamiegenevieve
741k followers
Western
BEAUTY @tanyaburr
INFLUENCERS
3.2m followers
@makeupbyalinna
1.5m followers
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WESTERNbeautyinfluencers
@sheidafashionista
542k followers
@nikkitutorials
7.6m followers
@jaclynhill
4.1m followers
@thepatriciabright
566k followers
@mannymua
3.6m followers
@iluvsarahii
3.5m followers
@ssssamanthaa
2.4m followers
@christendominique
1.1m followers
00 00
WESTERNfashionbloggers
Western
FASHION
BLOGGERS
the ones to watch
Fashion bloggers have become the modern muses
of 21st Century fashion, showcasing the newest
trends and brands. These are the stand-out
influencers to be aware of and follow!
00 00
EASTASIANbloggerculture
Welcome to
Harajuku, Tokyo,
where the saying
goes: the nail that
sticks out, must be
hammered back
in pressurising
conformity, in return
causing a backlash
of self-expression,
unique identities and
kawaii bloggers to
be derived.
00 00
EASTASIANbeautyinfluencers
@pearypie
1.5m followers
East Asian
BEAUTY
@ellenvflora
423k followers
INFLUENCERS
the ones to watch on Instagram
Beauty influencers in Eastern Asia are
still low-key, not being recognised
or trusted as much as celebrities to
endorse major brands and products,
however; The Industry magazine has
selected a few we predict will be big
when the tide turns!
@flamcis
284k followers
@imjennim
1.5m followers
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EASTASIANfashionbloggers
00 00
The increase in blogger culture,
particularly in relation to Instagram
and YouTube, has allowed for many
to reach celebrity status themselves;
and in return the media has adapted
to [this] reflecting the world of
celebrity dominance
Gibson, (2012)
MANNY
X
JEFFREE
The worlds leading male makeup artists
and influencers talk reaching the top in
a female dominated industry
00
MANNYxjeffree
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MANNYxjeffree
The beauty world can be tough to crack, Manny took a similar route to Moments like these are some of the
but Manny and Jeffree are no strangers encouraging differentiation in the reasons these particular influencers
to the industry, and along their way to beauty industry, using Instagram as a pour their hearts and souls into creating
cosmetic stardom have also changed the platform to promote his artistry skills content every single day. Inspiring men
face of it; for the good. and YouTube to showcase tutorials and as well as women to embrace what
collaborative videos with Jeffree and they love and who they are has become
Each has their own story, but together I BELIEVE THAT influencer Patrick Starrr alike. In 2015 their mantra, hence joining forces.
the powerhouse dominate social it was announced that an eyeshadow Manny states that, men want to feel
media, sponsorships and product BOYS DESERVE JUST palette created with Makeup Geek the same way that women feel [and
sales, leading to the 2017 collaboration AS MUCH COSMETIC Cosmetics would be launched and sold be] empowered in that way. Clearly
of a limited edition set of on-trend RECOGNITION AS GIRLS internationally. This single product their passion, drive, personality and
products compiling of two liquid caused such an online sensation and candid honesty has resulted in the
lipsticks and a highlighter; which sold IN THE INDUSTRY hype, that it crashed the sites servers world watching and catching on - when
out internationally in less than a day. The within 1 hour of being released and both influencers were starting out,
MANNY MUA
notion of two males releasing a makeup propelled his success to the next level. male makeup artists were few and far
range has been recieved warmly, with In 2016, Manny was the first ever male between on YouTube and Instagram and
open arms, despite the industry still ambassador for Maybelline Cosmetics, were often only seen behind the scenes
being predominatley led by females. appearing in a range of print and digitally of catwalk shows.
led campaign materials and videos.
Starting off as a MySpace star in the Now, he is sponsored by the likes of But despite the positive demeanours,
early 2000s, Jeffree was noticed for his NYX Cosmetics, Urban Decay and Kylie when your career involves baring
pink hair and outlandish makeup looks. Cosmetics to promote their brands, your soul to millions of people, trolls
Increasing followers, and a change in products and events. inevitably come out of the woodwork. I
the direction of social media saw him get hate every single day, saying Im gay
push his way into the beauty scene as a Even though the route to success [and] going to hell, or that I dont know
career path, working as a freelance make sounds easy for both male stars, Manny what Im doing or that I need help. Now
up artist with celebrity clients, fashion claims that the path wasnt easy due to that I have this platform, it makes me
editorials, music videos and weddings. being a guy; in the beginning, it was want to fight even harder claims Manny,
His success grew, leading on to YouTube really confusing; my parents and friends Jeffree falls under a similar umbrella,
tutorials which became an international didnt know what was going on, he says, being known for being different and
sensation. Now, Jeffree is known for his they thought I was trying to become a proud of it; no hate to anyone else,
makeup master classes taught around woman, and they didnt understand. but all these big YouTubers do the same
the world, and his own cosmetic line, However, several years later the tides shit: glowy, bronzy, boring makeup, and
branded, Jeffree Star Cosmetics, have turned as he explains a recent Im like, Can we have something else,
claiming that the range is for anyone encounter at a meet and greet event in please? So Im stepping in.
who is fearless enough to be their own the US; a guy walked in, he was 12 or 14
person. Being a fan of makeup since he with a full face of makeup and his dad It appears that even though personally
was 13, Jeffree hopes to inspire each was there, this macho man with blue they may of had negative experiences,
other to stay true to who we are despite jeans and a cowboy hat. He was so proud the positive impact of helping others
critism and stereotyping, encouraging of his son. It felt like the world was with their self-perception encourages
diversity and positive self-hood. changing in that moment. an ever-diversifying, positive industry.
00 00
ECONOMY
OF BEAUTY
Chinas booming live-streaming video
industry fuelled by beauty, fashion and
the wannabe-famous
Models: Various
Photography: VICE ft. Motherboard
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ECONOMYofbeauty
many of whom self-broadcast as their have risen by 80%, simply due to this in return for the broadcaster, other than EARNING $100,000 A
full-time jobs. Some simply talk, some marketing strategy. A main selling point popularity and internet stardom and
dance, some sing, some dress up and and strategy of the live-streaming apps celebrity status. MONTH IS EASY IN THIS
perform what their viewers ask, and and websites is to use beautiful males INDUSTRY. IF SOMEONE
some simply answer questions. What and females. Some, as young as 20 years In regard to gifting, and personal gain, SENDS ME A GIFT ILL
they do is their choice, however they old, admit to having various aesthetic some females such as Zi Jing, a 23
often have to audition to be apart of surgeries carried out to fit in with the year-old broadcaster, uses coyness SAY, OH, DID YOU GIVE
larger agencies such as REDO. ideal look of China; lip implants, double and naivety to do so. Zi claims to use ME A GIFT? I DIDNT SEE
eye-lid surgery and facial alterations to impressively sneaky tactics, as well as IT. CAN YOU PLEASE
Behind each door at REDO Media, is give one a slimmer face. This influence this real-ness, contributing to her
a small dormitory-style room, with coming in from the Korean market success; if someone sends me a gift Ill SEND IT AGAIN?
broadcasters streaming from a tripod- heavily dictates who is taken on board say, Oh, did you give me a gift? I didnt
mounted iphone or webcam. The by agencies, and some will go to the see it. Can you please send it again?
broadcasters perform and interact, extremes of having such work done
live, for real money and digital gifts. At simply to pursue live-streaming as a Many of the broadcasters working
times, they are even sent gifts by their career path; even if only for a few years. with agencies such as REDO Media are
followers. Some will even dress to please University students and have ambitions
their audience; sometimes as mermaids Even though agencies such as REDO to be proper real life celebrities, and
and other times as princesses. Medias female self-broadcasters are go on to work in TV. For many, though,
largely chosen for their attractiveness, working as a self-broadcaster is lucrative
Due to the spike in the amount of people they rarely do anything racier on camera enough and can gain exactly what they
watching these streamers live over than show a bit of cleavage. Authorities want from it as Zi demonstrates. It
the past year, doing this full time has in China have clamped down hard on the provides easy, flexible work: a tempting
become a lucrative job for thousands of industry over the past year in an attempt alternative to normal employment in
women. Women self-broadcasters with to eliminate inappropriate content Chinas cutthroat graduate job market.
the firm outnumber men by around nine from the web, shutting down thousands
to one. This however, is hardly surpising. of live-stream accounts. Last November But how satisfying is making a living
a 21 year-old woman from Chengdu was letting people watch you all day
Even though there is a fetish element at jailed for four years for live-streaming through your iPhone? Does it make the
times involved, be it dress-up or simply herself enjoying a foursome. In May that broadcasters and their parents proud?
watching the broadcaster eat their same year, erotic banana eating in live- Zi insists it does. My mum thinks being
evening meal, the fascination is real and streams was banned. a broadcaster is not as easy as people
has expanded beyond fantasy to brand think. She supports me. But in the
marketing; similar to the influencer Even though live-streaming video apps in long-run how could this affect a sense
and blogger empires built in the West. the West such as Periscope are popular, of normality, self-confidence and self-
Some are paid to wear particular in the UK and US, viewers cannot pay worth? Do we value ourselves based on
clothing brands, and even help design the broadcaster. At most, this comes the gifts we recieve and and the number
them. Tabao and 11/11, Chinese clothing from a brand or sponsor; echoing many of viewers? What happens when another
brands, send out clothing to be worn on YouTube tutorials and Instagram posts. broadcaster takes the top spot in the
live-streams and for fashion-streamers China seems to of found a way to please ratings? Food for thought perhaps as
to talk about the products in detail. Sales the viewer, whilst also gaining something one contemplates the digital realm.
00 00
Attractiveness of Japanese women
was rated the highest for light skin
Tagal et al for Shiseido, (2016)
JAPANESE
BEAUTY
Revealing how the East differs to the
West in the beauty world; from ideals to
trends and product innovation
00
JAPANESEbeauty
The dichotomy regards class and social Wagatsuma argues that the notion
status in Japan rooting back to the of white/beautiful versus black/
1800s. Japanese beauty blogger Nicole ugly originates from a preference of
Takahashi explains; those whom worked whiteness being rooted in Japanese
manual labour jobs outside gained a tan, peoples own history combined with
and were therefore deemed by society a huge Westernised consumer culture.
to be poor, whilst those who worked This culture is often seen in department
inside, were lucky enough to keep stores; Western brands such as LOreal
their light skin, in turn exuding a more will still use Western models for the
affluent status. For Western women campaigns, whilst Japanese brands such
this dichotomy is often hard to relate as Shiseido will take the same approach,
to, with the polar opposite being key to hammering home a constant ideal of an
their lifestyles and ideals; being tanned ideal light skinned woman being the
means one has been on holiday, and has face of modern day beauty. In Japanese
enough money or the privilege to do so, culture, Western models will feature
whilst also stemming back to fashion in highbrow magazines such as Vogue
runway shows such as Victoria Secret, Japan, mimicking this socio-cultural
whereby all the models are bronzed, ideal. Muramatsu, the Beauty Director
deeming a sexy look. at Vogue Japan states that if an ideal
Western model cant be booked for a
In theoretical terms for context, this photoshoot, Western-looking Japanese
correlates with Tajfel and Turners models will be used giving the Japanese
(1986) social identity model, whereby a symbol of aspiration and affluence to
in-group and out-group comparisons strive towards and buy into.
00
JAPANESEbeauty
Cash et al. conducted a study for supplements, face masks and drinks.
THOSE WHOM Japanese beauty and skincare brand Products of this bizarre nature to
WORKED Shiseido in 2016, claiming that applying Western women, claim to give babyish
OUTSIDE GAINED facial cosmetics affects womens self- skin, hinting at youthfulness. The
image positively even if in Japan this advertisements and product packaging
A TAN, AND WERE denotes youthful, natural skin. Takahashi however show this in a perverted
THEREFORE also claims that the typical Japanese manner, opposed to using youthful
DEEMED TO woman applies makeup often to look models. Images often used showcase
like there is not makeup on, rather Western babies to endorse such
BE POOR; using cosmetics to polish perfect, product traits and contents. This itself
WHILST THOSE light skin, opposed to focusing on heavy shows an extreme cultural obsession
WHO WORKED and glamourous makeup trends which with youthfulness. It is worth noting
are often seen in the West, and this is however in context, that Japanese child
INSIDE, KEPT reinforced through beauty editorials as pornography was only made illegal in
THEIR LIGHT often seen in the Japanese editions of 2014, hammering home how popular
SKIN, EXUDING Vogue and Harpers Bazaar. The Shiseido youth and baby culture is in Japan
study also found that, attractiveness of across an array of markets.
AN AFFLUENT Japanese women was rated the highest
STATUS.. for light makeup faces, opposed to heavy In addition, many cosmetics brands such
makeup faces. as Maybelline in Japan, are promoted
using fair skinned Japanese models with
This is reflected through the range of blonde hair and blue eyes, echoing and
beauty products available in Japan, promoting the stereotypical Western
most of which embody; skin-lightening, ideal woman, which are often shown in
and anti-aging. Kikuchi et al. states editorials and advertising campaigns.
that, aging has a negative effect on
the skin that is important for aesthetic It is evident that even though the
evaluation of the face ... revealing that Japanese ideal stems back to a
aging increases colour heterogenity, historical, socio-cultural background,
meaning a wide range of beauty there is an influx of Westernised
products are available to counteract this consumer culture which influences
natural change, whilst also conforming the self-perceptions of many, in order
with the ideal look of white, Western to achieve a desired look which is not
skin as popularised through advertising, natural for ones race nor ethnicity, even
magazines and consumer culture. though deemed the ideal. It can be
The range of beauty-led products in thought however, that on the flip side
Japan reinforces this through the use of how in Western society would one feel
copywriting and model selection. Anti- and react to being constantly bombared
aging products in Japan often include with images of Japanese women? How
collagen and placenta extracts, coming would this affect the perceptions of
in the form of creams, cosmetics, women? Maybe we will never know..
00 00
For younger, more beautiful skin.
The new collagen infused drink from
the Shiseido Ginza lab.
GOLDEN Skin
GLOW Lightening
CREAM Cream
Tan Deeper, Darker - Faster! Reveal your true radiance
NICOLE
TAKAHASHI
Japanese beauty blogger Nicole reveals
secrets and truths about the Eastern
beauty industry in this candid interview
00
NICOLEtakahashi
What does a typical skincare routine in but recently some brands started Makeup remover: Oil and milk cleansers Contouring is big on social media in the
Japan consist of? recommending using a cotton pad for an are popular. Just like cotton pads, UK and U.S. at the moment. What are
even application, so the usage of cotton muslin cloths used to wipe the cleanser the big makeup trends in Japan right
Here are the differences I see between pads is increasing. I must also add that off arent common in Japan. Most of the now?
Western and Japanese skincare: the quality of cotton pads is much Japanese oils, milks, creams and balm
better in Japanthey are very soft, dont cleansers can be washed off completely When it comes to skincare, I believe
1. Cotton pads: Japanese people are fluff easily and there are different types with warm water. Japan is a step ahead compared to
said to have thinner skin that is prone according to your liking. Western countries, but makeup wise,
to discolouration compared to Western Cleanser/face wash: Japanese women not so much. We value the beautiful and
people. Rubbing your skin causes 3. Emulsion: I personally am not dont care for cleansers much. healthy state of the skin, rather than
unwanted pigmentation, which is why familiar with emulsion because I mainly Drugstore ones sell well. piling up a lot of makeup on. Sheer and
Japanese people are very careful not use Western skincare products, but natural foundation is more common
to rub their skin too much. When it emulsion ( Nyuueki) is very popular Lotion and emulsion: As mentioned than heavy coverage foundation.
comes to cleansing, they prefer to use in Japan. Normally its looser and lighter earlier, lotion and emulsion are must- Recently, some magazines started talking
a cleanser that washes away waterproof than moisturiser, and contains more haves when it comes to Japanese about contouring, and some brands
eye makeup instantly rather than using moisture than creams. skincare. Albion, SK-II and Ipsa are all like Cezanne brought out contouring
an eye makeup remover with a cotton popular. products, but not many.
pad. Micellar water isnt as popular in
Japan as it is in the UK. Some people IN JAPAN YOU WEAR Serum: Women in Japan look to serums The trends I have seen recently are
also pat-dry their skin with a towel, SUNBLOCK EVERYDAY, that have anti-ageing, whitening and coloured eyebrows and coloured
rather than wiping their skin with it to WE DO NOT HAVE FAKE brightening benefits. eyeliners. Though Japanese people are
avoid friction. usually very conservative, recent trends
TAN. MAINTAINING Sun protection: In Japan, its common suggest more playful looks.
2. Lotion: One of my American friends PALE SKIN IS VERY knowledge that you must wear a
once told me, When you say lotion in IMPORTANT FOR sunblock every single day all-year round. What Japanese beauty products and
the States, it means a thick moisturiser, Tanning is not common at all (we do ingredients do you think would do well
which is completely different from what JAPANESE PEOPLE not have fake tan in Japan). Maintaining in the UK?
you call lotion in Japan. pale skin is very important for Japanese
What about the morning route? Is this women, as you may know. Japanese consumers are very curious
In Japan, lotion is a water-like liquid different, or the similar? about beauty products. They want to
that balances your pH after washing How does it differ to say a Korean know what they are paying for, why
your face. When you use a cleanser or The must-have items in a Japanese routine? Or the British routine of the product is effective, and how it
soap, your skin becomes alkaline. As womans beauty cabinet are makeup cleanse and moisturise? works. This means the brands usually
your natural pH balance is mildly acidic, remover, cleanser, lotion, serum and list the active ingredients, so Japanese
you must use lotion to bring it back to emulsion or moisturiser. In addition to Im not sure about Korean beauty women tend to have a good knowledge
that healthy state. Also, Japanese lotion that, eye cream, oil and sheet masks are regimens, because I personally am not of ingredients. They value how it feels
usually contains quite a few different always commonly used.Unless we are a big fan (Korean pharmaceutical affairs and how the skin reacts, rather than
ingredients that are good for your skin talking specifically about a woman who law is not as strict as what it is in Japan, thinking in a very analytical way as
such as hyaluronic acid, ceramides is massively into beauty, women usually which means their products are more Japanese women do. Hyaluronic acid
and collagen. Lotion is usually applied dont switch up their skincare routines effective and can be very harsh. I always has been well-known in Japan for more
with hands rather than a cotton pad, that much. break out when I use a Korean products). than 15 years (possibly 20 years), but its
00 00
NICOLEtakahashi
00
CHARLOTTE
STACEY
A Western perspective of beauty trends
and beauty culture in Japan
00
CHARLOTTEstacey
blue eyeshadow and a red lip so that 1. Skin whitener: Whilst Brits are known EASTERNERS TEND onsen) everywhere that are so widely
people in the auditorium could see my to catch the rays at ANY given chance used.by the Japanese. Which is where
facial features in the bright stage lights. (remember that Boots Summer Ad?!
TO LOVE THE SHAPE I spend some of my afternoons and
Weeks before competitions were about Ill link it below), the Japanese hide OF A WESTERN FACE, evenings! There is a beautiful onsen,
to start, Id be caught by my parents every inch of skin in the hot and humid A SMALL FACE. SOME called Urayasu Hot Spring Town I believe,
in my bedroom practicing my make Summers to protect the skin from the where I soaked my body in many hot
up. (In other words, playing with make sun. Tanning? Yokunai desu!
JAPANESE GIRLS WILL springs of various temperatures, a
up too young but could use that as an OPENLY EXPRESS strawberry bath, a collagen bath, a
excuse!). Even way before that though, 2. Eyelid tape and/or glue: pretty self THEIR LIKINESS OF MY milk bath, cold baths, steam rooms,
of course I have the obligatory playing in explanatory! A thin bit of tape or a saunas, you name it! There are baths
mums make up photograph, at maybe smidge of glue to stick to the eyelids
KAO CHICHAI inside as well outside and we were
1 or 2 years old, where its smeared all to give the illusion of a Western style lucky because it was cold and rainy last
over my face. crease in the upper eyelid, without enlarged your eyes want to be! Due to night. Laying in a steaming hot bath
the surgery; an operation known as their love of big, beautifully shaped eyes, with the cold rain falling on you is the
Fast forward and I am still wearing stage blepharoplasty. There are also a type of you can find the best false eyelashes and most wonderful and relaxing experience
make up everyday for my job! Now my glasses (if I can call them that?!) which liquid eyeliner and for the best price ever. Then I showered with the amazing
performances are up close and personal act as a type of eyelid trainer! Wear here too; 100 Yen store = KILLER falsies products they have there. My skin and
as well as far away so every day has to it every night before bed and youre and the best liquid eyeliner Ive ever hair feel fabulous. Silky, smooth. So not
be a good make up day. The past few supposed to eventually have the ever so tried! (100 is around 60p you find me forgetting, of course, the great lotions
years I have also modelled for a range of desirable big eyes! a shop in England that sells an amazing and treatments they have here in Japan!
different things so Ive learnt a few tricks range of decent eyelashes or easy to Im not a fan of all treatments though..
from my MUAs Ive worked with too. 3. Eye bag make up: whilst Westerners use liquid eyeliner for 60p!!). Another
try and cover dark circles with a variety easy thing to buy here are coloured 5) Placenta face masks; Im alright..
Dont get me wrong. If I can have a day of creams, gels and concealers, the contact lenses Put it this way, you
without make up, Ill take it, and it always Japanese are contouring under their start to realise very early on that the I have generalised a lot here, and I know
feels great to wash it all off after a long eyes to make them darker and more Japanese love big, cartoon-like eyes! not everyone will have these aesthetic
day. I dont rely on make up to feel great. creased. Easterners tend to love the shape of a desires and therefore use all of these
I dont put my confidence down to the Western face, a small face. I walk past weird and wonderful beauty products
amount of make up I wear. I, honestly, So the Easterners are trying to look Japanese girls who openly express their just because they are from a certain
just love having it on!! more Western and the Westerners fascination over my kao chichai. country. Ive just been in Japan for
are trying to look more Eastern. Look a long enough time to notice certain
The ideal of beauty in England is very at the advertisement on its potent! 4) Slim face products: masks, straps, patterns. Its all perspective NOT racial
much different to the ideal of beauty in Benefits dark circle eye cream, for creams anything that attempts to stereotypes! Regardless of these so
Japan. Not that I, personally, believe in example, there is a beautiful asian basically shrink the face. Again, this is called ideals, Im a big believer of loving
an ideal beauty, I hasten to add! What woman holding the product! And yet instead of girls having to opt for jaw yourself and being happy. If you want to
I mean to say is: I have left a country the Japanese consider the gaijin face reduction surgery! change something about your body, then
selling fake tan and come to a place to have desirable features; the big eyes do it. If you dont, then dont. We get so
selling skin whitener. Here are some and the high bridged nose. You can go I think Japanese features are wrapped up in opinions about the way
things Ive found whilst living here in and do sticky pics, a very popular photo beautiful and their hair and skin we look you wear too much make up,
Tokyo that you definitely wouldnt find booth experience here, which thins your are something else. Its probably you need to wear more, when, really,
on the shelves in Debenhams; nose and face and you can choose how down to the beautiful hot springs (or you should just do you!
00 00
vlogger, blogger;
INSTA
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tte Stacey
with Charlo
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