Annex a:- Research area approval format

Name Sumit kumar meharia

Phone no. 09582146577
Email-address sumit.choudhary2010@gmail.com

Course to which admitted ISBE-B

Month and year of January -2011
admission
Place of study (iipm center) IIpm satbari new delhi --110074

Thesis area opted FINANCIAL ACCOUNTING

Specialization area Finance

Summer training details:

Topic : A STUDY OF INVESTOR BEHAVIOUR AT RELIANCE

MONEY

Company name: RELIANCE MONEY

Area of specialization: Finance

Summary on internship:

The Indian capital markets have seen a lot of economic swing since last decade but still it has been
flourishing with rapid transformations. Reforms are continuing and are bringing a lot of change in
structure, process and governance of capital market. This is helping Indian capital market to gain an
image of mature market place in the capital markets of the world. The working mechanism are now more
flexible and transparent. The stock exchanges has been corporatized too. Other than this new instruments
like index future, index options, derivatives etc. has
been introduced.

Out of the major players showing their presence in the financial markets, Reliance Money is the one.
Reliance Money is promoted by Reliance Capital; one of India's leading and fastest growing private
sector financial services companies, ranking among the top 3 private sector financial services and banking
companies, in terms of net worth. During past few years, it has picked up a considerable market share in
the sector of financial services.

It is a one-stop-shop, providing end-to-end financial solutions (including mobile and web-based

services). It has the largest non-banking distribution channel with over 10,000 outlets and 20,000
touchpoints spread across 5,165 cities/ towns; catering to the diverse needs of over 3 million existing
customers.

During the internship, a research has been carried out on the on the topic A study of investor behaviour
at Reliance Money. The objectives of the research were to create awareness about various products and
services of the Reliance Money and to know about the investor behaviour and their preferences towards
investment decisions and considerations. Other than this, the research included the study of position of
Reliance Money in the market and its comparative position with other players.

Descriptive research was used in the whole project. The data was collected through meeting investors and
potential investors in various areas of Delhi and questionnaires were filled on the basis of their responses.
The collected data was analyzed using percentage method.

Various findings were derived which revealed perception and behaviour of investors and potential
investors toward financial market. Other than this, the attitude of investors was also observed towards
Reliance Money. Based upon the findings, various suggestions were given with a view to improve the
Position of Reliance Money in the market.

As a result of research, it was concluded that Reliance Money has a good brand image but it still has to
work upon in various areas to excel in the financial sector.

Your favorite subjects you have taken interest while pursuing in IIPM
Financial Management, Economix, financial accouting,Securities Analysis & Portfolio Management, Strategic
Corporate Finance, Mergers & Acquisitions, MIFS, MBF, Organization Development.
Mention some notable internal assignments closely or distantly related to
support your research interest area
In financial accounting comparison of 2 companies balance sheet and ratio analysis.

Mention how the chosen research area is related to your current career or
helpful for your career path.
In depth understanding and analysis of this project report will help me in tracking volatile and dynamic
stock market

To be filled by the thesis data management team:

Thesis ID generated
IIPM Center

Research Area

Approved Specialization area

Name of the guide
Phone No.

Email

Date : Guide allotted

Guide center