Shortlist (Creative Data Lions)

Cat. No Entry Title Client Product Entrant Company Entrant Country Idea Creation Production Media
No

A01 (Creative Data Enhancement)

A01/001 00001 UNLIMITED NIKE NIKE LUNAR EPIC BBH Singapore SINGAPORE BBH Singapore BBH Singapore
STADIUM
A01/004 00043 POCKET PATROL SAMSUNG SAMSUNG POCKET LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY RAPID FILMS Sydney / STARCOM Sydney
AUSTRALIA PATROL SONAR MUSIC Sydney /
A01/012 00115 HUNGERITHM MARS CHOCOLATE SNICKERS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO FINCH Melbourne / MEDIACOM
AUSTRALIA MELBOURNE MELBOURNE FLUTTER Melbourne AUSTRALIA
A01/014 00139 IKEA RETAIL IKEA FURNITURE & KESTAM HOLST Stockholm SWEDEN KESTAM HOLST KESTAM HOLST MEC Stockholm
THERAPY HOME Stockholm Stockholm
A01/019 00226 GREEN LIGHT ADIDAS PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO TOHOKUSHINSHA FILM TBWA\HAKUHODO
RUN Tokyo CORPORATION Tokyo Tokyo
A01/024 00106 REWORD HEADSPACE REWORD LEO BURNETT MELBOURNE AUSTRALIA LEO BURNETT STUDIO PANCHO STARCOM
MELBOURNE Melbourne Melbourne
A01/030 00467 SAFEST ROUTE GROUPAMA GROUPAMA MARCEL Paris FRANCE MARCEL Paris KUEST PROD Paris / VIZEUM Paris
PRODIGIOUS Paris /
A01/066 00545 THE COLOUR OF RECLAME AQUI VIGIE AQUI GREY BRAZIL So Paulo BRAZIL GREY BRAZIL So Paulo GREY BRAZIL So GREY BRAZIL So
CORRUPTION Paulo / RECLAME AQUI Paulo
A01/082 00587 NO MORE HEINEKEN BEER PUBLICIS LONDON UNITED KINGDOM POKE London / COFFEE AND TV STARCOM
EXCUSES PUBLICIS ITALY Milan / London / INDEPENDENT Amsterdam
A01/100 00605 KNOW YOU AGAIN BAIDU AI GLASSES F5 Shanghai CHINA F5 Shanghai F5 Shanghai

A01/101 00630 AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRAILIA AUSTRALIA OGILVY AUSTRAILIA OGILVY AUSTRAILIA
SMARTPLATES Melbourne Melbourne Melbourne

A02 (Data Driven Targeting)

A02/023 00261 DOWN CANADIAN DOWN HEALTH FCB Toronto CANADA FCB Toronto REPRISE MEDIA
SYNDROME SYNDROME SOCIETY AWARENESS Toronto
A02/033 00278 TALKING FUNDACIN FUNDACIN WUNDERMAN BUENOS ARGENTINA WUNDERMAN BUENOS WUNDERMAN BUENOS
NUMBERS HUESPED HUESPED IS AN AIRES AIRES AIRES
A02/039 00546 CITY WATCH SULAMERICA SULAMERICA AUTO GREY BRAZIL So Paulo BRAZIL GREY BRAZIL So Paulo GREY BRAZIL So GREY BRAZIL So
Paulo Paulo / WAZE So
A02/048 00588 NO MORE HEINEKEN BEER PUBLICIS LONDON UNITED KINGDOM POKE London / COFFEE AND TV STARCOM
EXCUSES PUBLICIS ITALY Milan / London / INDEPENDENT Amsterdam
A02/066 00675 2016 WRAPPED SPOTIFY SPOTIFY SPOTIFY New York USA SPOTIFY New York SPOTIFY New York SPOTIFY New York

A03 (Data Driven Consumer Product )

A03/016 00306 MICROSOFT MICROSOFT MICROSOFT CLOUD MRM//McCANN New York USA McCANN NEW YORK / CARAT New York
COURSE IQ MRM//McCANN New York
A03/018 00523 YOURNALIST EITB - EUSKAL IRRATI YOURNALIST - THE CYRANOS//McCANN SPAIN THE GLASSWORKS THE
TELEBISTA NEWS APP Barcelona CYRANOS//McCANN Barcelona / OXIGENO CYRANOS//McCAN
A03/020 00576 HACKBALL NESTLE NESQUIK McCANN WORLDGROUP UNITED KINGDOM McCANN SANTO McCANN SANTO McCANN SANTO
London DOMINGO / McCANN DOMINGO / MEDIA DOMINGO
A03/022 00600 CHAT YOURSELF ITALIA LONGEVA - CHAT YOURSELF Y&R ITALIA Milan ITALY Y&R ITALIA Milan NEXTOPERA Bari /
ITALIAN NETWORK SEDICI:9 Milan / THE

1 of 1
Shortlist (Creative Data Lions)
A03/023 00606 KNOW YOU AGAIN BAIDU AI GLASSES F5 Shanghai CHINA F5 Shanghai F5 Shanghai

A03/024 00631 AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRAILIA AUSTRALIA OGILVY AUSTRAILIA OGILVY AUSTRAILIA
SMARTPLATES Melbourne Melbourne Melbourne

A04 (Data Storytelling)

A04/001 00008 AIMEN CANAL + CANAL + BETC Paris FRANCE BETC Paris MAKE ME PULSE Paris HAVAS MEDIA
Paris
A04/009 00038 GEEKS GO FOR GE GE CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO CLEMENGER BBDO
#CC9900 SYDNEY SYDNEY SYDNEY /
A04/010 00062 THE CORRUPTION ESTADO INSTITUTIONAL FCB BRASIL So Paulo BRAZIL FCB BRASIL So Paulo ANTONIO BRASILIANO FCB BRASIL So
CONVERTER NEWSPAPER So Paulo / FCB BRASIL Paulo
A04/015 00117 MEET GRAHAM TRANSPORT TRANSPORT CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS
A04/043 00202 THANKS 2016, IT'S SPOTIFY SPOTIFY SPOTIFY New York USA SPOTIFY New York SPOTIFY New York SPOTIFY New York
BEEN WEIRD.
A04/048 00475 PREDICTIVE UBISOFT WATCH DOGS 2 SID LEE Paris FRANCE SID LEE Paris STINK Paris
WORLD
A04/063 00561 #GUILTYTAGS INNOCENCE IN NGO AGAINST McCANN PARIS FRANCE McCANN PARIS LA PAC Paris / McCANN MEDIATRANSPOR
DANGER CHILD VIOLENCE PARIS / MRM//McCANN TS Issy-Les-
A04/066 00524 YOURNALIST EITB - EUSKAL IRRATI YOURNALIST - THE CYRANOS//McCANN SPAIN THE GLASSWORKS THE
TELEBISTA NEWS APP Barcelona CYRANOS//McCANN Barcelona / OXIGENO CYRANOS//McCAN
A04/068 00411 GOOGLE HOME BURGER KING WHOPPER DAVID Miami USA DAVID Miami CAVIAR Los Angeles
OF THE
A04/078 00328 DEAR MEDIA UNILEVER DOVE SAPIENTRAZORFISH New USA SAPIENTRAZORFISH FISHFACE Los Angeles / MINDSHARE USA
York New York OPENTOPIC New York / New York

A05 (Data Visualisation)

A05/001 00002 UNLIMITED NIKE NIKE LUNAR EPIC BBH Singapore SINGAPORE BBH Singapore BBH Singapore
STADIUM
A05/009 00118 MEET GRAHAM TRANSPORT TRANSPORT CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS
A05/022 00468 SAFEST ROUTE GROUPAMA GROUPAMA MARCEL Paris FRANCE MARCEL Paris KUEST PROD Paris / VIZEUM Paris
PRODIGIOUS Paris /
A05/024 00312 AI BUDDY VIDAX CENTER AI BUDDY WE BELIEVERS New York USA WE BELIEVERS New NUNCHAKU CINE
York Buenos Aires
A05/043 00547 THE COLOUR OF RECLAME AQUI VIGIE AQUI GREY BRAZIL So Paulo BRAZIL GREY BRAZIL So Paulo GREY BRAZIL So GREY BRAZIL So
CORRUPTION Paulo / RECLAME AQUI Paulo

A06 (Data-Technology )
A06/002 00003 UNLIMITED NIKE NIKE LUNAR EPIC BBH Singapore SINGAPORE BBH Singapore BBH Singapore
STADIUM
A06/012 00225 QUEST TO LEGOLAND FLORIDA LEGOLAND VML New York USA VML New York MEDIAMONKS New York VML New York
LEGOLAND RESORT
A06/014 00228 GREEN LIGHT ADIDAS PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO TOHOKUSHINSHA FILM TBWA\HAKUHODO
RUN Tokyo CORPORATION Tokyo Tokyo
A06/019 00457 SEA HERO QUEST DEUTSCHE TELEKOM DEUTSCHE SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI BUF VFX Paris / GRAND MEDIACOM
TELEKOM London CENTRAL SOUND Dsseldorf

1 of 1
Shortlist (Creative Data Lions)
A06/024 00165 AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRAILIA AUSTRALIA OGILVY AUSTRAILIA OGILVY AUSTRAILIA
SMARTPLATES Melbourne Melbourne Melbourne
A06/037 00269 THE SOUND NORDSD VERLAG CHILDREN BOOK JUNG VON MATT/LIMMAT SWITZERLAND JUNG VON
BOOK APP Zrich MATT/LIMMAT Zrich
A06/047 00525 YOURNALIST EITB - EUSKAL IRRATI YOURNALIST - THE CYRANOS//McCANN SPAIN THE GLASSWORKS THE
TELEBISTA NEWS APP Barcelona CYRANOS//McCANN Barcelona / OXIGENO CYRANOS//McCAN
A06/058 00552 POWERED BY GLOBO TV AND AWARENESS INSTITUTO RODRIGO BRAZIL GLOBO COMUNICAO AC DESIGN So Paulo / GLOBO TV Rio De
RESPECT INSTITUTO RODRIGO MESSAGES MENDES So Paulo E PARTICIPAES Rio GLOBO P&D Rio de Janeiro
A06/061 00607 KNOW YOU AGAIN BAIDU AI GLASSES F5 Shanghai CHINA F5 Shanghai F5 Shanghai

A07 (Use of Real-time Data )

A07/001 00009 AIMEN CANAL + CANAL + BETC Paris FRANCE BETC Paris MAKE ME PULSE Paris HAVAS MEDIA
Paris
A07/007 00045 POCKET PATROL SAMSUNG SAMSUNG POCKET LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY RAPID FILMS Sydney / STARCOM Sydney
AUSTRALIA PATROL SONAR MUSIC Sydney /
A07/013 00078 M LIVE: MARRIOTT M LIVE MARRIOTT MEC GLOBAL New York USA MARRIOTT MARRIOTT MEC GLOBAL New
INTERNATIONAL'S INTERNATIONAL INTERNATIONAL INTERNATIONAL York
A07/016 00119 HUNGERITHM MARS CHOCOLATE SNICKERS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO FINCH Melbourne / MEDIACOM
AUSTRALIA MELBOURNE MELBOURNE FLUTTER Melbourne AUSTRALIA
A07/017 00324 SBERBANK. SBERBANK LOANS FOR SMALL SBERBANK OF RUSSIA RUSSIA GOOD Moscow HYPE PRODUCTION DENTSU SMART
NEIGHBORHOODS BUSINESSES Moscow Moscow Moscow /
A07/025 00266 QUEST TO LEGOLAND FLORIDA LEGOLAND VML New York USA VML New York MEDIAMONKS New York VML New York
LEGOLAND RESORT
A07/027 00229 GREEN LIGHT ADIDAS PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO TOHOKUSHINSHA FILM TBWA\HAKUHODO
RUN Tokyo CORPORATION Tokyo Tokyo
A07/048 00166 AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRAILIA AUSTRALIA OGILVY AUSTRAILIA OGILVY AUSTRAILIA
SMARTPLATES Melbourne Melbourne Melbourne
A07/088 00526 YOURNALIST EITB - EUSKAL IRRATI YOURNALIST - THE CYRANOS//McCANN SPAIN THE GLASSWORKS THE
TELEBISTA NEWS APP Barcelona CYRANOS//McCANN Barcelona / OXIGENO CYRANOS//McCAN
A07/095 00590 NO MORE HEINEKEN BEER PUBLICIS LONDON UNITED KINGDOM POKE London / COFFEE AND TV STARCOM
EXCUSES PUBLICIS ITALY Milan / London / INDEPENDENT Amsterdam
A07/115 00616 UNLIMITED NIKE NIKE LUNAR EPIC BBH Singapore SINGAPORE BBH Singapore BBH Singapore
STADIUM
A07/117 00197 KNOW YOU AGAIN BAIDU AI GLASSES F5 Shanghai CHINA F5 Shanghai F5 Shanghai

A08 (Business-to-Business Data Solution)

A08/003 00325 SBERBANK. SBERBANK LOANS FOR SMALL SBERBANK OF RUSSIA RUSSIA GOOD Moscow HYPE PRODUCTION DENTSU SMART
NEIGHBORHOODS BUSINESSES Moscow Moscow Moscow /

A09 (Social Data )

A09/001 00011 LIKE MY ADDICT'AIDE ADDICT'AIDE BETC Paris FRANCE BETC Paris FRANCINE FRAMBOISE
ADDICTION Paris / GUM Paris
A09/002 00010 AIMEN CANAL + CANAL + BETC Paris FRANCE BETC Paris MAKE ME PULSE Paris HAVAS MEDIA
Paris
A09/007 00120 HUNGERITHM MARS CHOCOLATE SNICKERS CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO FINCH Melbourne / MEDIACOM
AUSTRALIA MELBOURNE MELBOURNE FLUTTER Melbourne AUSTRALIA

1 of 1
Shortlist (Creative Data Lions)
A09/013 00377 REWORD HEADSPACE REWORD LEO BURNETT MELBOURNE AUSTRALIA LEO BURNETT STUDIO PANCHO STARCOM Sydney
MELBOURNE Melbourne
A09/044 00591 NO MORE HEINEKEN BEER PUBLICIS LONDON UNITED KINGDOM POKE London / COFFEE AND TV STARCOM
EXCUSES PUBLICIS ITALY Milan / London / INDEPENDENT Amsterdam
A09/046 00076 M LIVE: MARRIOTT M LIVE MARRIOTT MEC GLOBAL New York USA M LIVE: MARRIOTT M LIVE: MARRIOTT MEC GLOBAL New
INTERNATIONAL'S INTERNATIONAL INTERNATIONAL'S INTERNATIONAL'S York

A10 (Creative Data Collection & Research)

A10/004 00230 GREEN LIGHT ADIDAS PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO TOHOKUSHINSHA FILM TBWA\HAKUHODO
RUN Tokyo CORPORATION Tokyo Tokyo
A10/015 00485 OUTTHINK IBM COGNITIVE OGILVY AUSTRAILIA Sydney AUSTRALIA OGILVY AUSTRAILIA GEORGE P. JOHNSON OGILVY
MELANOMA TECHNOLOGY Sydney AUSTRALIA Sydney / AUSTRAILIA
A10/018 00310 MICROSOFT MICROSOFT MICROSOFT CLOUD MRM//McCANN New York USA McCANN NEW YORK / CARAT New York
COURSE IQ MRM//McCANN New York
A10/025 00298 CARE COUNTS WHIRLPOOL HOUSEHOLD DIGITASLBI Chicago USA DIGITASLBI Chicago C41 MEDIA New York / DIGITASLBI
APPLIANCE CUTTERS Chicago / Chicago
A10/033 00598 YOURNALIST EITB - EUSKAL IRRATI YOURNALIST - THE CYRANOS//McCANN SPAIN THE GLASSWORKS THE
TELEBISTA NEWS APP Barcelona CYRANOS//McCANN Barcelona / OXIGENO CYRANOS//McCAN
A10/039 00670 AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRAILIA AUSTRALIA OGILVY AUSTRAILIA OGILVY AUSTRAILIA
SMARTPLATES Melbourne Melbourne Melbourne

A11 (Data Integration )

A11/001 00028 BOOST YOUR BOOST MOBILE PROMOTE BOOST 180LA Santa Monica USA 180LA Santa Monica 180LA Santa Monica /
VOICE STORES AS ATOMICA MUSIC Texas /
A11/007 00231 GREEN LIGHT ADIDAS PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO TOHOKUSHINSHA FILM TBWA\HAKUHODO
RUN Tokyo CORPORATION Tokyo Tokyo
A11/014 00167 AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRAILIA AUSTRALIA OGILVY AUSTRAILIA OGILVY AUSTRAILIA
SMARTPLATES Melbourne Melbourne Melbourne
A11/020 00311 MICROSOFT MICROSOFT MICROSOFT CLOUD MRM//McCANN New York USA McCANN NEW YORK / CARAT New York
COURSE IQ MRM//McCANN New York
A11/023 00549 THE COLOUR OF RECLAME AQUI VIGIE AQUI GREY BRAZIL So Paulo BRAZIL GREY BRAZIL So Paulo GREY BRAZIL So GREY BRAZIL So
CORRUPTION Paulo / RECLAME AQUI Paulo
A11/034 00634 MYCARPULSE SAIC GENERAL AUTOMOTIVE ZENITH Shanghai CHINA SAIC MOTOR SAIC MOTOR ZENITH Shanghai
SUPER ID - CAR MOTORS (VEHICLE PASSENGER VEHICLE PASSENGER VEHICLE

Total Entries: 77

1 of 1
PR Additional

EDELMAN Sydney

CLEMENGER BBDO
MELBOURNE
KESTAM HOLST
Stockholm
TBWA\HAKUHODO
Tokyo

GROUPAMA Paris

EDELMAN
SIGNIFICA So
EDELMAN London

F5 Shanghai

OGILVY PUBLIC
RELATIONS

GREY BRAZIL So
Paulo
EDELMAN London

MICROSOFT
Redmond / WSJ.
THE
CYRANOS//McCAN
McCANN SANTO
DOMINGO
BURSON-
MARSTELLER Milan

1 of 1
F5 Shanghai

OGILVY PUBLIC
RELATIONS

CLEMENGER BBDO
SYDNEY
FCB BRASIL So
Paulo
CLEMENGER BBDO
MELBOURNE

WEBER
SHANDWICK Paris
THE
CYRANOS//McCAN
BURGER KING
Miami / COSMO
EDELMAN New York

CLEMENGER BBDO
MELBOURNE
GROUPAMA Paris

CLOWDER TANK
Mexico City /
EDELMAN
SIGNIFICA So

THE ZOO Mountain

View
TBWA\HAKUHODO
Tokyo
PROUD ROBINSON GLITCHERS
Brighton London

1 of 1
OGILVY PUBLIC
RELATIONS
JUNG VON
MATT/LIMMAT
THE
CYRANOS//McCAN
GLOBO TV Rio De
Janeiro
F5 Shanghai

EDELMAN Sydney

MARRIOTT MEC GLOBAL New

INTERNATIONAL York
CLEMENGER BBDO
MELBOURNE
GOOD DATA NEW
YORK
THE ZOO Mountain
View
TBWA\HAKUHODO
Tokyo
OGILVY PUBLIC
RELATIONS
THE
CYRANOS//McCAN
EDELMAN London

F5 Shanghai

GOOD DATA NEW

YORK

CLEMENGER BBDO
MELBOURNE

1 of 1
EDELMAN London

M LIVE: MARRIOTT MEC GLOBAL New

INTERNATIONAL'S York

TBWA\HAKUHODO
Tokyo
TEXT 100 Sydney

MICROSOFT
Redmond / WSJ.
KETCHUM Chicago

THE
CYRANOS//McCAN
OGILVY PUBLIC
RELATIONS

TBWA\HAKUHODO
Tokyo
OGILVY PUBLIC
RELATIONS
MICROSOFT
Redmond / WSJ.
EDELMAN
SIGNIFICA So
SAIC MOTOR
PASSENGER

1 of 1