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Mood is set as serious and intense, and fetch the attention of the subject of driving with their
phones
Logos
Logos - 416,000 injuries 3,000 fatalities every year 1.3 million car crashes
Tells the audience the issue should be solved, accidents happened frequently (reason), insurance is
needed
Large numbers (data) creates an overwhelming effect
Impact : clear message of not to drive with phones with emotion shown from colors
Visuals - Graphics
Graphics
Blackberry phone tied with a red bomb
imagery - using phone while driving might as well be a ticking time bomb.
Car keys left on the floor
Suggest that the owner of the car is harmed as a result
- Daily items connects the issue to the audience, reminds the audience their chance
with the accident
- Showing the needs of StateFarm insurance
Impacts on Audience
Implant the image of StateFarm as a caring insurance provider
Be more aware of the issue and its consequences of using phone while driving
Get a reliable insurance from StateFarm