SUMMER INTERNSHIP PROGRAM

INITIAL INFORMATION REPORT (IIR)

Name: Mohammad Ruman Abdul Hanan

Enrolment Number: 15BSPHH010515
Mobile No. +91-9885711131
IBS Campus: Hyderabad
E-mail ID: rumanabdul@gmail.com
 I. Project Details
Title: Overview of Media Advertising
Area: Digital Insights
Objective: Identifying and analysing top trends on social media
Description: Identify top trends in January 2016 and record the daily views on excel sheet
by further breaking down them into specific genres such as Action, Comedy, Drama,
Entertainment etc to exactly know what kind of content viewers prefer to watch or
stream on YouTube. The data was recorded on excel sheet and analysed by taking out
average based on the rank allotted for the most viewed content.
This activity/project helps derive consumer insights thereby helping the company focus
on important media that needs to be aired on a daily basis.
II. Company Details
Company Name: GROUP M (Maxus)
Address: Building No.9, 6th Floor, Tower A, DLF Cyber City, Phase - 3, Near Ericson
Building.
City: Gurgaon
State: Haryana
Pin: 122002
Telephone: +91-1244519300
E-mail: www.groupm.com
Main Activity: An advertising media company, deals with media planning, internet
marketing (digital, direct, search), social media marketing, and brand content.
Name of Company Head: CVL Srinivas
Designation: Chief Executive Officer
Work Timings: 10AM - 6PM
Stipend Amount: Rs.10,000
Facilities Available: Group M is divided into several media agencies including Maxus,
MEC, MediaCom, Mindshare, QUISMA, Xaxis, Outrider, Catalyst, Kinetic, Quasar, IEG,
Movent, Vocanic -each of which handles a main activity. (Mentioned above).
III. Company Guide
Name: Gaurav Sablania
Designation: Business Director - Digital Insights
Telephone: +91-1244519562
E-mail: gaurav.sablania@maxusglobal.com
IV. Implementation & Schedule
Schedule: The project has been segregated into phases to make the understanding
easier.
Methodology: Calculating averages of all ranks and selecting the lowest total rank which
indicate that consumers prefer watching that content on YouTube. They are further
analysed by dividing the content into specific genres.
Any Other Details:
Note: Sir, I have not yet been briefed about the implementation and schedule plan; since
it has only been one week, Ive mentioned the project and task I have been assigned on
the first week only (Project Details Section). I will have a better idea about the schedule
and implementation plan in the forthcoming weeks.
V. I will submit the following reports as per the schedule given below:
Evaluation Component Date Planned
Internship Proposal 13 March 2016
Interim Report 10 April 2016
Final Report 8 May 2016

Faculty Guide Name: Pratyush Banerjee

Date: 27 February 2016 (Mohammad Ruman)