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CHAPTER 1
INTRODUCTION
Tourism is a complex industry made up of many different businesses, the common theme
being that they provide products and services to tourists. One of which is Ecotourism that is
defined as: a nature-based tourism that is ecologically sustainable and based on relatively
continued protection and management of protected areas, and is subject to an adequate and
In the Philippines, tourism offers diverse activities and destinations for tourists with
various inclinations. The competitive advantages of the country are its ambiance and natural
attractions that are excellent for rest, recreation, and adventure. Its tropical climate is perfect for
outdoor recreational activitie. Being an archipelago, the coastline of the country is spiced up with
thousands of natural coves and beaches that offer tourists great satisfaction and relaxation.
Having limitless natural areas, ecotourism in the country can provide numerous benefits not only
to the local people but also in the conservation of the protected environmental ares. One of the
beautiful places in the Philippines that represent different ecotourism activities and destinations
Laguna, has its comforting breeze and inspiring sceneries that set the perfect ambience
for an exhilarating welcome to the numerous tourist destinations of the Province. Laguna
provides both adventure and refreshing ingredients and spectacular setting for wellness, learning
and exploration. Tourist and investor can choose from a wide array of leisure and countless
activities, striking a harmonious balance between an active lifestyle and healthy living.
Everything you would love to enjoy in life is in Laguna the old churches, heritage and culture,
festivals, the friendly Lagunenos to tell you the story and show you around, mountains like Mt.
Makiling, waterfalls of Pagsanjan, hot springs located in Calamba and Los Banos, lakes in San
Cavinti Underground River and Caves Complex is located in Barangay Paowin, Cavinti,
Laguna which was opened to public last March 30, 2013. Travel time from Santa Cruz to
Cavinti Municipal Office was approximately 30 minutes to 1 hour. From Cavinti Municipal
Office to Brgy. Paowin was approximately 15mins away. Cavinti Underground River and Caves
Complex is one of the newly discovered destinations in Laguna proved that summer and holidays
is definitely more fun in the Philippines. Aside from being the newest summer destination in
Laguna, it also offers great activities like trekking and spelunking to unleash the adventurers in
you. It also has features like impressive rock formations, waterfalls and a so-called fountain of
youth that will give an amazing feeling. The Local Government Unit of Cavinti Tourism Office
provides personnel that will assist tourist. They will also discuss the precautionary measures
The study will focus on the assessment on problems of the Cavinti Underground River
and Caves Complex to be a potential eco-tourist destination in Laguna. Respectively, this will
evaluate the weaknesses of the place in terms of amenities, accommodation, accessibility, safety,
and services; identify the existing measures used by the Local Government of Cavinti Laguna in
maintaining the features of the site; and the possible recommendations of the researcher and its
respondents that concerns the protection and beautification of Cavinti Underground River and
Caves Complex.
The researchers will assess the problems of Cavinti Underground River and Caves
Complex to be a potential eco-tourist destination because it is the best place for adventurers and
explorers, it also has the possibility of comparison between Puerto Princesa Subterranean
Underground River and be one of the finest Ecotourism site in the country. The place is located
in the province of Laguna which made it accessible to the researcher since theyre just residing
within the region. Cavinti Underground River and Caves Complex is rich in natural resources as
well as natural attractions that offer activities and scenic views for adventurous tourist. With
appropriate evaluation of the place in terms of its strengths, weaknesses, opportunities and
threats encountered, this locale can be widely known as new summer destination and be one of
This study will attempt to assess the problems of the Cavinti Underground River and
amenities
accommodation
accessibility
safety, and
services?
2. What are existing measures used by the Local Government of Cavinti Laguna in
maintaining the features of the Cavinti Underground River and Caves Complex?
3. What are the possible recommendations of the researcher and respondents that concerns
the protection and beautification of Cavinti Underground River and Caves Complex?
The study seeks to assess the problems of Cavinti Underground River and Caves
Complex to be a potential Ecotourism Destination in Laguna. Thus, the objectives of the study
amenities
accommodation
accessibility
safety, and
services
maintaining the features of the Cavinti Underground River and Caves Complex?
residents that concerns the protection and beautification of Cavinti Underground River
Our country is looking to the development of the tourism industry, thus this study is very
destination in Laguna, the site will probably have the opportunity to further improve its
2. The Municipality of Cavinti and its residents. The locale of the study may benefit from
the additional credit in terms of increase in tourist arrivals and the chance of being well
known. It can also create more job opportunities for the local residents like putting up a
souvenir shop and food stalls for pasalubong just near the site.
the government, especially the Department of Tourism will assist to the required standard
operating procedures regarding the possible improvement of the site and the marketing
4. The Future Travelers. This study will provide information to the future travelers about
the best features of the site and the adventure coming from the activities that will enhance
their interest to visit such a pleasing and delightful location like the Cavinti Underground
5. The researchers. This study will fulfill their interest about the assessment of the
problems of the Cavinti Underground River and Caves Complex to become an Ecotourist
amenities, accommodation, accessibility, safety, and services. This study also provided
them useful information related to their course, particularly those issues concerning
about evaluating the existing strengths and weaknesses encountered and possible
suggestions to improved the scenic views and features of the Cavinti Underground River
7. The Future Researchers. This study will be used as a reference material for the future
researchers who will conduct related study. This study will also provide them with