Running head: NEWS RELEASE WRITING ASSIGNMENT 1

Jeremy Seifert

COM 60511 Strategic Communication and Professional Writing

Week 5 Assignment

News Release Writing Assignment

June 4, 2017

created as part of the requirements for a writing assignment and not meant to be published nor
to represent the organization(s) listed herein
Running head: NEWS RELEASE WRITING ASSIGNMENT 2

For Immediate Release

The Freshest and Coldest Ice Cream Youll Ever Experience Comes to the Scottsdale

Quarter

May 31, 2017

Creamistry Ice Cream is custom-made right in front of you, using only the freshest, all-

natural ingredients and the science of liquid nitrogen, which freezes the ice cream at -321

degrees Fahrenheit. The result is the smoothest ice cream youll ever taste in the coolest ice

cream shop ever.

Scottsdale, AZ - Creamistry, the liquid nitrogen ice cream experience, is opening its 4th

Scottsdale AZ location at the Scottsdale Quarter on June 3, 2017. Grand Opening festivities

include free ice cream on Saturday and Sunday, June 3 - June 4 between 2 5pm.

Creamistry is the new concept that combines fresh

ingredients and science to make fresh, all-natural ice
cream. Ice cream treats are flash frozen to -321 degrees
Fahrenheit using liquid nitrogen monitors.

Creamistry ice cream is available in 4 styles: Premium;

Organic; Sorbet; Vegan (made from Coconut milk
instead of dairy).

Creamistry guests can customize their ice cream

experience with over 70 flavors and toppings. Freezing ice cream with liquid
nitrogen at -321 degrees F in the
Scottsdale Creamistry store.

created as part of the requirements for a writing assignment and not meant to be published nor
to represent the organization(s) listed herein
NEWS RELEASE WRITING ASSIGNMENT 3

The Creamistry shops carry through the high-science theme with exhibition ice cream

making and a wifi connected experience for guests to take a selfie with the ice cream and post it

on the shops large screen.

The Scottsdale Quarter will be the fourth Creamistry location in Arizona.

The AZ team for Creamistry is made up of 2 successful AZ entrepreneurs and an

experienced food service operator. They are: Andre Wadsworth, who is well-known in

AZ as a former Arizona Cardinal and co-founder of Impact Church; Ryan Zeleznak, who

has a successful real estate background; and Pam Rukas, a leading food service operator

in the state.

The other Creamistry locations include: Scottsdale Waterfront, Arcadia and Uptown

Plaza/Biltmore. (see the website for specific addresses and hours of operation at

https://creamistry.com/locations)

There are plans to open 20 Arizona locations of this innovative franchise concept.

If youre looking for the creamiest, best tasting ice cream around and a fun and cool

experience, head down to the newest Creamistry location at the Scottsdale Quarter. Where there

is a nitrogen cloud, theres ice cream!

Creamistry was founded by Jay Yim in 2013 and is headquartered in Yorba Linda, CA. It is

a break-through and experiential ice cream concept that combines science and dessert. The

concept is taking the West Coast by storm, with over 30 locations opened since its founding in

2013.

created as part of the requirements for a writing assignment and not meant to be published nor
to represent the organization(s) listed herein
Running head: NEWS RELEASE WRITING ASSIGNMENT 4

created as part of the requirements for a writing assignment and not meant to be published nor
to represent the organization(s) listed herein
Running head: NEWS RELEASE WRITING ASSIGNMENT 5

References

Barrueta, C. (2016). Local Enterprise to Open Creamistry Locations Across the State. Write on

Rubee. Retrieved from http://www.writeonrubee.com/news/2016/creamistry

Creamistry. (2016). Creamistry Opening In Central Phoenix. Arizona Foodie. Retrieved from

http://www.azfoodieblog.com/creamistry-opening-in-central-phoenix/

Jeffries, T. (2016). Locals to Open Creamistry; A Liquid Nitrogen Ice Cream Shop. Retrieved

from https://phoenixbites.com/2016/03/25/local-entrepreneurs-to-open-creamistry-

across-the-state/

Linde (2017). A Cream Come True. Retrieved from http://elements.linde.com/a-cream-come-

true/

Luna, N. (2013). Liquid Nitrogen Ice Cream Coming to O.C. The Orange County Registry.

Retrieved from http://www.ocregister.com/2013/06/20/liquid-nitrogen-ice-cream-coming-

to-oc/

created as part of the requirements for a writing assignment and not meant to be published nor
to represent the organization(s) listed herein