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Objective
Data analysis
http://www.managementparadise.com/mujtabakhan/documents/3521/consume
r-perception-on-purchasing-parle-g/ you will get both the things in this website
do t op rite it i ur ords
then. IN DATA ANALYSIS THERE IS A QUESTIONNAIRE YOU PLEASE WRITE IT ALL
QUESTIONS BRIEFLY AND EASY LANGUAGE.
Introduction of parle g 1st paragraph of the picture below and some more if u
could find.
3.SAKSHI YOU USE ALL OTHER INFORMATION AND FORM SOME GOOD
HEADINGS ABOUT FINDING
ParleG has adopted the Market Penetrating Strategy i.e low price along with
capturing the market. Parle, in order to create large potential market, employs
mass marketing for Parle-G.
However, when compared to its competitors, it has more focus and penetration in
rural and sub-urban areas than city areas. The major reason being the strategic
location of its manufacturing units, which are closer to rural and sub-urban areas.
Through five-level of distribution channel, it has been able to meet its high
nationwide demands. Its distribution channel consists of 14 manufacturing units,
31 depots and C&F agents, close to 1,500 wholesalers, 425,000 retailers and 2.5
million outlets
Simple.
If you have noticed the pack has become smaller over the years.
They keep the price same but reduce the quantity .
The did it o e is uit at a ti e a d ou did t e e oti e.
The size of biscuits also decreased along with the number.
Then they introduced GoldJust like the origi al pa k, But it sells for Rupees.
2. mission and vision
Vaibhav you have to find and write then marketing mix.. in your
own words MARKETING MIX SHOULD BE IN CORRECT ORDER
PLACE
Parle G has the merit of becoming the first Indian domestic brand
that has crossed INR 5,000 crore figures in the sales at the retail
market. Its success is primarily because of a very strong network of
distributive channel that includes a whopping number of retail
stores that are more than six million in numbers. Parle G has many
manufacturing units for the production of its biscuits.
From here, the fifteen hundred wholesalers take over. They are
responsible for the products to reach the market or retailers in
time. The manufacturing units are under extreme hygienic
conditions. Parle G products are available in every nook and corner
of the country from a small-unknown rural area to a super market
in a metro city.
The best part about the place in marketing mix of Parle G is its vast
distribution network. As per statistics, Parle G is the widest
distributed brand of biscuits in India. It beats all other brands in its
distribution. During 26th July, when India was drowned due to
rains, Parle G was the biscuit which was being distributed freely to
all people tired from rains. Thus, the product has very strong
distribution channels.
The starting with need recognition, which leads to information search, once
information is obtained from different sources next step, is the evaluation and intent
where in consumer evaluates various parameters of the product or service. The next
step in five-step activity is the purchase decision where in intent is converted into an
actual purchase of the good or the service. The final step is post-purchase reaction
where in customer if she is satisfied with goods or services recommends to other
prospective customers or repeat the purchase. If the customer is not happy with
purchase, a bad word of mouth follows, and she looks for alternative product or service.
5. SUBODH YOU PLEASE FIND SOME GOOD
RECOMMENDATIONS WRITE IT IN YOUR LANGUAGE AND
FIND SOME RETAILERS NUMBER.