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No one can deny that attacks against both the low cost and differentiation
advantages of incumbents happen more quickly and are fiercer than they were as of
1980. Global competition, better access to capital, and greater information
transparency has made it harder for firms to maintain their competitive advantages.
This is why you get people arguing that we are witnessing The End of Competitive
Advantage.
The second argument that people mount in claiming that strategy today is
different is based on the fact that there are many cool new business models for
achieving competitive advantage that werent around in 1980, especially in the
software/Internet arenas.
Are the models actually that new? Lots of them are two-sided markets or
platforms in which the firm gets paid for putting two other groups together.
Think eBay, Match.com, or Uber.
The third feature of the modern economy is that firms are increasingly
finding that their competitive advantage comes from collaboration with other firms
and individuals rather than solely through their own efforts. This is where all the
talk about ecosystems comes from.
+ Strategy questions
+ Competitive strategy
SWOT
The company's strengths and weaknesses are its profile of assets and skills
relative to competitors, including financial resources, technological posture,
brand identification, and so on. The personal values of an organization are the
motivations and needs of the key executives and other personnel who must implement
the chosen straegy.
Strengths and weaknesses combined with values determine the internal (to the
company) limits to the competitive strategy a company can successfully adopt.
The external limits are determined by its industry and broader environment.
Industry opportunities and threats define the competitive environment, with its
attendant risks and potential rewards. Societal expectations reflect the impact on
the company of such things
as government policy, social concerns, evolving mores, and many others. These four
factors must be considered before a business can develop a realistic and
implementable set of goals and policies.