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Nishat Mills Ltd I

Contents
Introduction: .................................................................................................................................... 3

Introduction of Organization: ......................................................................................................... 4

Company History....................................................................................................................... 4

Vision Statement........................................................................................................................ 5

Mission statement: ..................................................................................................................... 6

Company Summary ................................................................................................................... 7

Profile of Management and BOD/Company ownership: .............................................................. 10

Management of Nishat Mills Limited/key to success: .................................................................. 16

General business environment in Pakistan: .................................................................................. 17

INTRODUCATION OF INDUSTRY: ......................................................................................... 22

Company Locations and Facilities: ............................................................................................... 24

Management Hierarchy..................................................................Error! Bookmark not defined.

Products and services: ................................................................................................................... 28

SALES .......................................................................................................................................... 34

COMPETITVE FORCES OF NISHAT MILLS LTD.................................................................. 36

MAJOR COMPETITORS ....................................................................................................... 36

Any Further Products and Services: ............................................................................................. 48

SWOT Analysis ............................................................................................................................ 53

SWOT Matrix of Nishat Textile Mills .................................................................................... 60

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Pest Analysis:- .............................................................................................................................. 61

Pest Analysis for Nishat Mills Ltd .......................................................................................... 62

Portfolio Analysis: BCG Matrix ................................................................................................... 68

FINANCIAL ANALYSIS ............................................................................................................ 74

INTERNAL ANALYSIS ........................................................................................................ 74

EXTERNAL ANALYSIS (Only for Year 2014) .................................................................... 78

BALANCE SHEET ................................................................................................................. 82

INCOME STATEMENT ......................................................................................................... 85

CONCLUSION AND RECOMMENDATIONS: ........................................................................ 86

Conclusion: .............................................................................................................................. 86

Recommendations: .................................................................................................................. 86

References ..................................................................................................................................... 87

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Introduction:

Nishat Mills Limited aims to remain as leading Textile Company of the country. Our Human

Resource policy is based on principles that employees are our most valued asset and important

building block for sustainable growth. Management has developed excellent relations with

employees to achieve optimum level of performance and commitment to excellence. The

Company is an equal opportunity employer and hires people from various ethnicities and both

genders without prejudice or bias. The Company has a coherent and market driven performance

and reward policy which encourages employees to participate enthusiastically in the achievement

of companys objectives.

Nishat group is one of the leading and most diversified groups in Pakistan with fixed/current

assets of over US $ 5 billion .It is ranked among the top five business houses of Pakistan . The

group has strong presence in three most important business sectors of the region namely textiles,

cement and financial services. In addition, the group also has reasonable market share in

Insurance (Adamjee insurance), Power generation and Aviation business .It also has the

distinction of being one of the largest players in each sector. The group has a remarkable position

in the market as good as any MNC operating locally in terms of its quality of products, services

and management skills.

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Introduction of Organization:

Company History

Nishat Mills Limited is the flagship company of Nishat Group. It was established in 1951. It is

one of the most modern, largest vertically integrated textile companies in Pakistan. Nishat Mills

Limited has 227,640 spindles, 789 Toyota air jet looms. The Company also has the most modern

textile dyeing and processing units, 2 stitching units for home textile, Two stitching units for

garments and Power Generation facilities with a capacity of 120 MW. The Companys total

export for the year 2015 was Rs. 39.868 billion (US$ 393.683 million). Due to the application of

prudent management policies, consolidation of operations, a strong balance sheet and an

effective marketing strategy, the growth trend is expected to continue in the years to come. The

Company's production facilities comprise of spinning, weaving, processing, stitching and power

generation.

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Vision Statement

To transform the Company into a modern and dynamic yarn, cloth and processed cloth and

finished product manufacturing Company that is fully equipped to play a meaningful role on

sustainable basis in the economy of Pakistan. To transform the Company into a modern and

dynamic power generating Company that is fully equipped to play a meaningful role on

sustainable basis in the economy of Pakistan.

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Mission statement:

To provide quality products to customers and explore new markets to promote/expand sales of

the Company through good governance and foster a sound and dynamic team, so as to achieve

optimum prices of products of the Company for sustainable and equitable growth and prosperity

of the Company.

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Company Summary

Nishat Mills Limited (the Company) is the most modern and largest vertically integrated

textile Company in Pakistan. The Company commenced its business as a partnership firm in

1951 and was incorporated as a private limited Company in 1959. Later it was listed on the

Karachi, Lahore and Islamabad Stock Exchanges on 27 November 1961, 11 March 1989 and 10

August 1992 respectively.

The Companys production facilities comprise of spinning, weaving, printing, dyeing, home

textile and garment stitching and power generation.

Overall, the Company has 32 manufacturing units each specializing in a specific product range

located in Faisalabad, Sheikhupura, Ferozewatwan and Lahore.

A major portion of the Companys earnings is export based. Over the the years, the Company has

achieved significant geographical diversification in its export sales mix.

The Company has a very broad base of customers for its products outside Pakistan. It has a long

working relationship with the top brands of the world such as J.K.N. International, Levis, Next,

Pincroft Dyeing, Ocean Garments, Gap, Carreman, Tommy Hilfiger, Tommy Bahamas, Crate &

Barrel, Laura Ashley, American Living, Chaps, Hugo Boss, Revman and John Lewis.

Nishat Mills Limited is also called the flagship company of the Nishat Group. Nishat Group

(the Group) is a leading business entity in South Asia. Its net worth makes it the largest

business house of Pakistan. The Group has grown from a cotton export house into the premier

business group of the country. Highly diversified, the Group has a presence in all the major

sectors including Textiles, Cement, Banking, Insurance, Power Generation, Hotel Business,

Agriculture, Dairy, Real Estate, Aviation and Paper Products. Showcasing its varied expertise

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and acumen in every facet of its operations, the group companies hold the distinction of being

among the leading players in each sector.

Textile Industry Overview

Textile industry is the most essential manufacturing sector of Pakistan as it serves as the

backbone of Pakistans economy. It has the longest production chain, with inherent potential for

value addition at each stage of processing, from cotton to ginning, spinning, fabric, dyeing and

finishing, made-ups and garments. Critical success factors of the textile industry are availability

of cheap and subsidized credit facilities, uninterrupted supply of gas and electricity at low rates,

consistent and industry friendly tax policies and establishment of new textile units in less

developed areas by giving incentives to the investors i.e. tax holiday. Due to unavailability of

these factors, negligible growth of 0.5 percent has been recorded in the current financial year

2014-15 as compared to the last year in Pakistan.

Government of Pakistan has promulgated Textile Policy 2014-19 to ensure the maintenance of

countrys reputation as a reliable source of high quality textile goods. Salient features of the

Policy are as follows:

Draw-back for local taxes and levies are given to exporters of textile products on FOB values

of their enhanced exports if increased beyond 10% over last years exports at the following rates:

Garments 4%

Made ups 2%; &

Processed fabric 1%.

Markup rate for Export Refinance Scheme of State Bank of Pakistan was reduced from 9.40%

to 7.50% under the policy. This rate has been subsequently reduced further to 4.50 %.

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Markup rates for Long Term Financing Facility (LTFF) provided to textile manufacturers in the

value added sector was reduced from 10.90% to 9.00 %. This rate has been subsequently reduced

further to 6.00 %.

Over the Years

1951 Nishat Mills Limited commenced its business as partnership.

1959 The company incorporated as private limited company.

1961 Nishat Mills Limited was listed on Karachi Stock Exchange.

1989 The Company was listed on Lahore Stock Exchange.

1992 The Company was listed on Islamabad Stock Exchange.

1996 Acquired the operating assets of Nishat Tek Limited and Nishat Fabrics Limited.

2005 Acquired the assets of Umer Fabrics Limited.

2008 Acquired the assets of Nishat Apparel Limited.

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Profile of Management and BOD/Company ownership:

Nishat Mills Limited

Board of Directors

As on April 10, 2011

Mian Umer Mansha (Chief Executive Officer)

Mian Umer Mansha holds a Bachelors degree in Business Administration from USA. He has

been serving on the Board of Directors of various listed companies for more than 18 years. He

also serves on the Board of Adamjee Insurance Company Limited, MCB Bank Limited,

Adamjee Life Assurance Company Limited, Nishat Dairy (Private) Limited, Nishat Hotels and

Properties Limited, Nishat (Aziz Avenue) Hotels and Properties Limited, Nishat (Raiwind)

Hotels and Properties Limited, Nishat (Gulberg) Hotels and Properties Limited, Nishat

Developers (Private) Limited, Nishat Agriculture Farming (Private) Limited and Nishat Farms

Supplies (Private) Limited.

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Mian Hassan Mansha (Chairman)

Mian Hassan Mansha has been serving on the Board of various listed companies for several

years. He also serves on the Board of Nishat Power Limited, Security General Insurance

Company Limited, Lalpir Power Limited, Pakgen Power Limited, Nishat Hotels and Properties

Limited, Nishat (Aziz Avenue) Hotels and Properties Limited, Nishat (Raiwind) Hotels and

Properties Limited, Nishat (Gulberg) Hotels and Properties Limited, Nishat Hospitality (Private)

Limited, Nishat Dairy (Private)Limited, Pakistan Aviators and Aviation (Private) Limited,

Nishat Automobiles (Private) Limited, Nishat Real Estate Development Company (Private)

Limited, Nishat Agriculture Farming (Private) Limited and Nishat Farms Supplies (Private)

Limited.

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Mr. Khalid Qadeer Qureshi (Non-Executive Director)

Mr. Khalid Qadeer Qureshi is a fellow member of the Institute of Chartered Accountants of

Pakistan. He has over 43 years of rich professional experience. He also serves on the Board of

D.G. Khan Cement Company Limited, Nishat Power Limited, Lalpir Power Limited, Pakgen

Power Limited, Nishat Paper Products Company Limited and Nishat Commodities (Private)

Limited.

Syed Zahid Hussain Independent (Non-Executive Director)

Syed Zahid Hussain is a seasoned professional in Pakistans corporate world. He possesses

multi-faceted talents and has attained exemplary accomplishments. He has in-depth knowledge

of a wide range of subjects and has extensively diversified experience and exposure in senior

positions. He has earned B.Sc, LLB and MA in International Relations. He has a vast experience

of working as Chairman/Chief Executive/ Director of various state owned enterprises and listed

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companies. He has also served as the High Commissioner/ Ambassador of Pakistan based in

Kenya, with accredited assignments of Ambassadorship in Tanzania, Uganda, Rwanda, Krundse,

Ethiopia and Eritrea. He is a fellow member of the Institute of Management, England,

International Biographical Center, the USA and the Institute of Marketing Management, Karachi.

Ms. Nabiha Shahnawaz Cheema (Non-Executive Director)

Ms. Nabiha Shahnawaz Cheema is a fellow member of the Institute of Chartered Accountants of

Pakistan and she is a Certified Director by completing the Directors Training Program from

ICAP. She has more than 15 years of professional experience. She also serves on the Board of

Security General Insurance Company Limited, D.G. Khan Cement Company Limited and Nishat

Hospitality (Private) Limited.

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Mr. Maqsood Ahmad (Executive Director)

Mr. Maqsood Ahmad holds a Masters degree and a rich professional experience of over 23 years

in the textile industry, especially in the spinning business. He is a Certified Director by

completing the Directors Training Program from ICAP. He is actively involved in the strategic

decisions relating to the operations of the Company.

Mr. Saeed Ahmad Alvi (Non-Executive Director)

Mr. Saeed Ahmad Alvi has served over 36 years in Pakistan Administrative Service (Ex-District

Management Group) and retired as a Federal Secretary. He brings with him a vast experience of

policy and program implementation, working at the executive tiers at the Sub-Divisional,

District, Divisional, Provincial and Federal levels. He has also served as ex-officio Director on

some of the Boards of public sector companies and special institutions. He obtained a Masters

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degree in Development Studies from UK in addition to Masters degrees in History and Pakistan

Studies from Pakistan and also a Bachelors degree in Law. Mr. Alvi is a Certified

Director by completing the Directors Training Program from ICMAP. He also serves on the

Boards of Nishat Power Limited, Lalpir Power Limited, Nishat Hotels and Properties Limited,

Nishat (Gulberg) Hotels and Properties Limited, Nishat (Raiwind) Hotels and Properties

Limited, Nishat (Aziz Avenue) Hotels and Properties Limited and Nishat Real Estate

Development Company (Private) Limited.

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Management of Nishat Mills Limited/key to success:

Nishat Mills Limited employees are highly qualified professionals and have a young, energetic

and dedicated team of professionals who have a lot of knowledge to their credit.Managers are

responsible for the task assigned to them in their departments and also have to match whether

their respective department is achieving the desired efficiency level or not. There are at least

three basic requirements for a successful company and the managers of Nishat Mill Limited are

made to think on these lines:

1. It must provide a product (good or service) that suits best to the companys capabilities and for

which there is a sufficient market.

2. It must provide the product with consistent quality at a level that appeals to intended

customers and satisfy their needs.

3. It must provide a product at a cost that always an adequate profit and a reasonable sale price.

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General business environment in Pakistan:

An organization must consider the success possibility of conducting operations in any country.

The study of business environment in a country includes the identification of risks and

opportunities found from an economic, political, natural and technological perspective.

Thus, a venture looking to conduct business in Pakistan must considerboth the opportunities and

the pitfalls. The business environment of Pakistan is discussed below, it includes:

Economic environment

Political environment

Natural environment

Technological environment

Economic Environment:

Despite repeated bouts with political instability, the Pakistani economy has been stable, if not

growing, for much of the past decade. However, several events have served to stress the

economy in recent years, forcing the government to re-allocate resources that has slowed down

growth in all sectors. According to the Pakistani Government, the basis for the economy is

agricultural with majorcrops including wheat, cotton, rice, and sugar cane and major industries

that include textiles andchemicals.

GDP in 2015 was about 271 billion USD. Although since 2005 the GDP has been growing an

average 5 percent a year, it is not enough to keep up with fast population growth.

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Pakistan annual inflation rate increased to 8.5 percent in March of 2014, from 6.6 a year earlier

and 7.9 percent recorded in February of 2014, as food, housing, water, electricity and gas prices

edged up.

Pakistans labour force consists of about 31 million (201213) people.

Labor-force by occupation: (2012-13 est.)

Manufacturing: 13.3%
Wholesale and retail: 9.2%
Agriculture: 43%,
Industry: 20.7%
Services: 34.2%
Transport and communication: 7.3%

In light of the many pressures faced by the Pakistani people, the economy has remained

Relatively stable. Though oil prices increased in the recent years, GDP growth rate still

improved. Its economy is stable and improving, yet suffers from corruption and high inflation.

The future economic prospects of Pakistan look promising but their actual realization would

depend upon a number of critical factors such as global economy, successful integration of

Pakistan into the global economy, sound macroeconomic policies, strong institutional and

governance framework, investment in infrastructure and human development and political

stability.

Technological Environment:

If one issue dominates any discussion of technology in Pakistan, it is the lack of electricity. As

the economy has improved over time, demand for electrical appliances has increased and the

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corresponding demand for electricity has also increased. In the meantime, supply has not kept up

with demand. The cash strapped government has diverted resources that could be used for new

power supplies to other areas such as flood relief and the ever-existent conflicts on Pakistans

borders. The floods, in particular, caused as much as $125 million in damages to the power

sector alone. The supply/demand conundrum becomes particularly problematic during the

summer months; this has led to protests throughout the country, conflicts withpolice, and damage

to government buildings.

The lack of electricity has a drag effect on the overall economy. Pakistans textile industry has

been especially impacted and result was shutdowns. For example, the lack of productivity has led

to 200 plant closures and layoffs of 10% of the textile workforce in Faisalabad alone, Pakistans

third largest city. As a result, the World Bank ranks Pakistan 166 in the world (out of 183

economies) for Getting Electricity.

Natural environment:

Abundant natural resources are one of Pakistans major strengths. The main natural resources of

Pakistan include arable land, water, and natural gas reserves. Currently, 28% of Pakistans land

is under cultivation and is kept hydrated by the worlds largest irrigation system. Agriculture

alone accounts for 21% of Pakistans GDP and employs roughly 42% of the labour force.

Pakistan is home to the worlds second largest salt mine, fifth largest gold mine, fifth largest coal

reserves and seventh largest copper mine.

A large consumer market is one of Pakistans greatest strengths. With a population in excess of

180 million people, Pakistan is considered to have the worlds 9th largest consumer market.

Pakistan is generally made up of 3 large consumer markets - Karachi, Lahore, and Faisalabad. In

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addition to large numbers of people, the dispersion of the population is becoming more

concentrated in cities. With a booming economy, many of these individuals have increased their

standard of living and income substantially, giving them more spending ability. This can be a

great asset to businesses inside Pakistan as the growth of the population accompanied by a higher

standard of living has the ability to sustain substantial business growth.

The total number of Pakistans labour force is 55.8 million people, making it the 9th largest

workforce. The combination of a large workforce is a great asset to business in Pakistan and

abroad.

Pakistans geographic location is also a great asset in their ability to do business. Pakistan could

be considered a business corridor linking the Middle-East, China, Iran, Afghanistan, the Central

Asian Countries, and Asia Pacific. This strategic location makes Pakistan a viable business

partner in the region.

Political Environment:

The Pakistani government is organized as a federal republic comprised of four provinces: Sindh,

Punjab, Khyber Pakhtunkhwa, and Baluchistan. Additionally, the government maintains control

over one federal capital territory (Islamabad), a group of tribal areas. The legislative branch of

government includes a 342 member National Assembly and a 100 member Senate. The executive

branch is administered by a President (acting as the Head of State) and a Prime Minister (acting

as the Head of Government). The judicial branch of Pakistan is headed by Supreme Court.

Since its inception in August 1947, Pakistan has experienced periods of civilian control

interrupted by alternating periods of military rule. Meanwhile, Pakistans political relations with

India remain difficult to improve. Ever since both countries became independent of British

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control in 1947, they have claimed and fought over the Kashmir territory located near Pakistans

northern region.

For an organization considering doing business in Pakistan, repetitive political instability means

an investment in the country may be considered risky.

Conclusion:

As weve discovered throughout our investigation, Pakistans business sector has many threats as

well as opportunities. The hostility in the region is perhaps the greatest threat to both the citizens

of Pakistan and their ability to conduct business. However, if Pakistani officials are able to reign

in the warring factions, make peace with their neighbours, and enhance their political standing,

there are a great many business opportunities to be had. Through enhancing their education

systems they can increase literacy rates, attracting foreign businesses looking to expand in the

emerging markets of Pakistan. .Education has to be given the utmost priority in order enhance

business opportunities in Pakistan.

As many countries and businesses are suffering economically, they are looking for ways to

enhance productivity while cutting costs. However, looking at Pakistans current situation and

their ability for growth, the country remains an attractive location for business ventures.

In Pakistan we discovered a nation that presents significant risks to do business while also

providing the opportunity for considerable rewards.

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INTRODUCATION OF INDUSTRY:

The textile industry is often considered the backbone of the Islamic Republic of Pakistans

economy. When Pakistan came into being there was only 16 textile mills out of which only

12were in operation. Now a days there are 596-textile mills out of which 442 are in operation.

Some important points about the textile industry of Pakistan:

Pakistans Textile Industry had proved its strength in global market during the last four

decades.

The availability of cheap labor and basic raw cotton as raw material for textile industry

has played the principal role in the growth of the Cotton Textile Industry in Pakistan.

The textile industry contributes approximately 46 percent to the total output or 8.5

percent of the country GDP.

Pakistans textile Industry is the fourth Largest Cotton Producer.

6th largest importer of raw cotton.

The Third largest Consumer of raw cotton.

In Asia, Pakistan is the 8th largest exporter of textile products.

Pakistan is the 3rd largest exporter of raw cotton.

It provides employment to 38% of the country workforce.

The Textile and Clothing Industry has been the main driver of the economy for the last 50

years in terms of foreign currency earnings and jobs creation.

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TOTAL NUMBERS OF PRODUCERS:

Production process consists of spinning, weaving, processing, and finishing. The processing

includes dyeing, engraving. The textile capacity of the group is the largest in the country. An

addition of 20000 new spindles, 100 new air jets looms and new dyeing plant has increased

the existing capacity of 24000 spindles, 740 looms and dyeing and f i n i s h i n g

capacity of 5 million meters. The group is the largest exporter of

t e x t i l e products from Pakistan for more than a decade.

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Company Locations and Facilities:

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Spinning units, Yarn Dyeing & Power plant

Nishatabad, Faisalabad.

Spinning unit & Power plant

20 K.M. Sheikhupura Faisalabad Road, Feroze Watwan.

Weaving units & Power plant

12 K.M. Faisalabad Road, Sheikhupura.

Weaving units, Dyeing & Finishing unit, Processing unit, Stitching unit and Power plant

5 K.M. Nishat Avenue Off 22 K.M. Ferozepur Road, Lahore.

Stitching unit

21 K.M. Ferozepur Road, Lahore.

Apparel Unit

7 K.M. Nishat Avenue Off 22 K.M. Ferozepur Road, Lahore.

Registered office & Shares Department

Nishat House, 53 - A, Lawrence Road, Lahore.

Tel: 042-36360154,

042-111 113 333

Fax: 042-36367414

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Head Office

7, Main Gulberg, Lahore.

Tel: 042-35716351-59,

042-111 332 200

Fax: 042-35716349-50

E-mail: nishat@nishatmills.com

Website: www.nishatmillsltd.com

Liaison Office

Ist Floor, Karachi Chambers, Hasrat Mohani Road, Karachi.

Tel: 021-32414721-23

Fax: 021-3241293

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Products and services:

Spinning

Weaving

Processing

Home

Nishat Textile

Mills Ltd Garments

Power
Generation

Spinning

Nishat Mills Spinning Division has over 227,640 spindles, which are operationally organized

into 8 spinning units. The entire machinery is from world-renowned manufactures. All yarns

made at Nishat are Ring Spun suitable for both knitting and weaving. Besides the best Pakistani

cotton, long stapled American, Egyptian and US Pima cotton is also used for fine counts. For our

strong belief in product development and innovation we have our own in house state of the art

cotton and yarn testing laboratories. Nishat spinning is one of the most trusted brands in the

market due to its efficient production and quality. Spinning production capacity for both Cotton

and Blended Yarns is 200 Tons / Day.

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Cotton prices fell sharply at the start of financial year 2014-15 on the news of surplus cotton crop

in the local and international markets because huge stocks of cotton were already available with

the buyers. In fact, during the financial year under review, trading of cotton in international

markets was done at the rates which were the lowest in the past four years. The Company started

the procurement of cotton at the start of the cotton season and completed its purchase at optimal

price level.

Cotton prices had a bearish sentiment throughout this period. China played a key role in keeping

cotton prices low as their international cotton buying had reduced. Polyester fiber prices also

decreased due to sharp dip in oil prices.

Prices of cotton yarn also witnessed a fall which was relatively greater than the decrease in

cotton prices as the customers were aware of the cotton market scenario and expected further

reduction in cotton prices. Moreover, high cost of production mainly due to expensive electricity

and increased wages of workers, made selling yarn in local and international market a challenge

but our marketing team successfully secured a satisfactory sale of yarn mix.

Hong Kong and China once again remained main markets for our Companys yarn while our

marketing team worked very hard to get business from Malaysia, Japan and Korea as well.

Demand of cotton yarn from Europe and the USA remained negligible.

Weaving

Nishat Mills Weaving division has 789 modern Air Jet looms which produce approximate 11.3

million meters of fabric per month and makes it the largest weaving facility of Pakistan catering

to home textile and apparel fabrics.

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Financial year 2014-15 was one of the toughest period for textile industry. Cotton prices had a

bearish trend. Similarly, polyester fiber prices also fell due to sharp dip in oil prices. Both of

these factors created a sentiment for decline in the prices of grey fabric. Our Weaving Segment

faced a difficult time during the financial year under review.

Our primary export market has always been Europe but due to strengthening of US Dollar

against Euro, our cloth sales volumes decreased. Economic slowdown of some major European

nations such as Italy and Spain also worsened the situation. This year, winter season in Europe

was mild and short. Most of the big retailers in Europe had their shops full of winter clothes and

even some of them offered discounts during the season. Corduroy, which has always been our

major product in winters, experienced a sharp decrease in volume. Rise in sales was recorded in

summer season but we faced price pressure.

Our business in Japan also decreased. The reason for decline was again the decrease in the value

of Japanese Yen against US Dollar during the year. Export sales to China has also slowed down

during the last two months.

Turmoil in Middle East and war between Ukraine and Russia caused our work wear business to

slow down. Most of our customers for work wear were selling their products in these markets.

However as always, we have tried to diverse our product mix further by venturing into product

range like abrasive and technical fabrics. We are hopeful that by end of financial year 2015-16,

we shall be doing bulk business in these products

Processing

Our fabric processing facility is one of the largest and most modern factories of Pakistan. With

an array of custom-made machinery, it has the capacity to produce 104 million meters of fabric

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per annum. It is specially designed to handle heavy weight fabrics like twills, drills, canvases /

poplins, fabrics with minimum tension such as stretch fabrics and all high density weaves. The

advantage achieved by the customized design of its machines is the result of an extensive

research work with the help of world renowned machine makers. To ensure that our customers

get the very best we use more than 75% dyes and chemicals of European origin. The standards

are higher than ever, dedicated by fashion, efficient productivity and further automation is

engineered in the plant. To maintain quality and international standards, an on-line Quality

Control (QC) Department has been setup. The QC department is augmented by a fully equipped

Laboratory, which scrutinizes the fabric process flow at all levels. Our extra ordinary Research &

Development work and highly trained marketing personal are pivotal to sustain long term

business relationships.

Home Textile

With an array of 939 modern new generation sewing machines, the Home Textile Division

consists of 2 stitching facilities. The two facilities combined have an average production capacity

of approximately 24 million meters per annum. The product line is customized to manufacture

products of various styles and sizes according to the requirements of our customers, wholesalers,

retailers and contract textile business.

Garments

Nishat Mills Limited has state of art garment manufacturing facility both for men and women.

The Apparel division has deployed 1767 high end sewing machines such as Vibe Mac, Juki,

Mitusibishi and Brother. The Division has the capacity to produce 7.20 million garments per

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annum. The construction of a new garment unit with a capacity of 7.2 million garments per

annum is in progress.

The Garment wet process utilizes the modern techniques of Rinse, Enzyme Stone, Enzyme

Wash, Super Bleach, Reducer Wash, Tint Wash and Raisin Wash. In order to obtain best results,

our facility is geared with Tonello Washing machines, Maino dryers, Wrinkle Curing Hangers

and Barrel washing machines and Dryers for sampling. Our qualified team members utilize the

equipment to obtain optimal results and cater to the specific needs of the client.

Financial year 2014-15 was difficult for Garments Segments too. Consistent increase in wages

and strengthened Rupee has put a dent on our profitability. The demand for garments remained

weak throughout the year. European businesses also struggled due to a weak Euro.

To counter the industry challenges and achieve production efficiency, Garments Segment has

taken drastic steps in order to be a lean manufacturing unit. The brand new RFID technology

which we installed for sewing lines is the latest and most advanced method of calculating

efficiencies and wages. This will help in reducing precious down time and increase productivity

and lower wastage. The latest technology will facilitate shop floor management with real time

important data to streamline processes and manage issues on a fast track. The installation has

completed and the system is in operation.

Our aim for future is to remain competitive by bringing costs down through increased

efficiencies and focusing on large brands and retailers. Garments Segment has the privilege of

working with some of the best brands of the world and innovative product developments is the

key to our success

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Power Generation

Nishat Mills has established state of the art, modern, highly reliable and extremely efficient

captive co-generation power plants to cater in house energy requirements at all its spinning,

weaving, processing, stitching and apparel units. These facilities are using Wartsila, Caterpillar,

Cummins, Daihatsu, Jenbacher & Mak engines for power generation. Gas, Furnace Oil, Diesel,

Coal & Biomass and Steam is being used as fuel for power generation.

The Company invested in many projects in Power Division during the financial year 2014-15 to

achieve key strategic objective of cost efficiency. Three tri fuel and highly efficient Wartsila

Generators were commissioned at Bhikki, Ferozewatwan and Lahore.

A 22 ton Coal Fired Steam Boiler to meet the enhanced steam requirements of Weaving Division

at Bhikki has been commissioned. This boiler generates low cost steam as compared to the steam

generated on furnace oil and rice husk based boilers.

The 9 MW extension of coal fired power plant is in progress and will be completed soon. In

addition to electricity, it will also produce 25 tons of steam per hour

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SALES

Sales increased by Rs. 2,018 million in the current year as compared to sales in the previous year

ended 30 June 2013. While this is an impressive growth it could have been better. The sales

increase was severely hampered by the rapid appreciation of Pak Rupee against US$ in the last

four months of the financial year. Pak Rupee strengthened from Rs. 104.70 per US$ as at 03

March 2014 to Rs. 98.55 per US$ as at 30 June 2014 which rendered our products less

competitive in the international markets and reduced the size of our top line. A review of the

sales trend over the last five years indicates the success of the Company in maintaining a

persistent growth in sales due to which it has achieved sustainable profitability. The gross profit

of the Company has decreased by 13.05% in the current year as compared to the last year. The

gross profit margin of the Company has decreased to 14.44% in the current year from 17.25% in

the last year. The main reason was the sudden appreciation of Pak Rupee against US$ as

mentioned earlier, which adversely affected the gross profit percentage. Another reason which is

attributable to the decline in the gross profit is the increase in cost of sales by 7.37% in the

current financial year as compared to previous year. This increment is quite significant as

compared to increase in sales by 3.85% only. Merely raw material consumption, which forms the

major part of cost of sales has increased by 3.48%. The Company has successfully maintained its

EBITDA close to that of the last year despite the squeeze in gross profit. This reflects the

effectiveness of the financial and operational efficiencies of the Company. The EBITDA grew

enormously by 65% from financial year 2009-10 to financial year 2013-14, which clearly depicts

the success story of the Company. The dividend income again remained a significant contributor

towards the bottom line during this financial year. The dividend income has risen to a massive

Rs. 2,948 million, an increase of 32.41% over the dividend income of the last year. A glance

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Nishat Mills Ltd XXXV
over the dividend income trend over the last five years reveals a constant growth, which has

reached 428% from the year 2009-10 to year 2013-14. The Company has built a strategic

investment portfolio which has become a substantial part of other income in terms of dividend

income and capital gains. In addition to dividend income, the Company also earned a capital gain

of Rs. 95 million during the year mainly on sale of partial investment in Lalpir Power Limited.

Although the Company executed many fixed capital expenditures under BMR and also invested

funds in associated companies, the finance cost of the Company remained stable in comparison

with the last year due

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COMPETITVE FORCES OF NISHAT MILLS LTD

Nishat Mills Limited ("Nishat") is a public company incorporated in Pakistan and listed on all

three Pakistani stock exchanges. Nishat is engaged in textile manufacturing. Which involves

spinning, combing, weaving, bleaching, dyeing, and printing, stitching, buying, and selling of

textiles? They deal with yarn, linen, cloth and other goods including fabrics made from raw

cotton, synthetic fiber and cloth.

The Company is engaged in the business of textile manufacturing and of spinning, combing,

weaving, bleaching, dyeing printing, stitching, buying, selling and otherwise dealing in yarn,

linen, cloth and other goods and fabrics made from raw cotton, synthetic fiber and cloth, and to

generate, accumulate, distribute and supply electricity.

Company is providing quality products to its customers within the Pakistan and outside the

Pakistan. Presently company is exporting its all kinds if apparel products.

MAJOR COMPETITORS

Nishat competitors are

Crescen
Chenab
Arzoo
Alkarm
Sitara
Firdous
Kohinoor
Amtex

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Nishat Mills Ltd XXXVII
But main competitors of Nishat Mill are

Crescent Textile Mills

Chenab Textile

THREATS AND OPPERTUNITIES:

THREATS

New competitors

Nishat competitors are Crescen,t Chenab Arzoo, Alkarms, Sitara, Kohinoor, Amtex but main

competitors of Nishat Mill are" Crescent Textile Mills and" Chenab Textile" Though we cannot

avoid competition but we can always stay ahead of them by reforming our strategies and

educating our entrepreneurs so as to move one step forward in every aspect.

Fashion life cycle

Fashion changes day by day these days. Media has so much penetrated in our daily lives that we

easily adapt ourselves as it wants us to. This has resulted in shortening the fashion lifecycle thus

increasing the fashion risk.

Now the buyer does not want to wait long for his consignment because he is insecure that by the

time it will reach to him he will lost its demand due to change in fashion. Therefore, they prefer

to buy from neighboring countries even at higher cost to get their products instantly rather than

to wait weeks or months for their consignments to reach them.

Stiff competition from developing countries especially China and India.


Pricing pressure
Location disadvantage
International labor and environmental laws.

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OPPERTUNITIES:

Organization can expand product lines. Currently the Nishat not dealing in knitwear they

can expand their product line by producing knitwear. They have plants and the extra cost

for the production will be low for Nishat. And they also have better market repute.

Organization can reduce the cost by proper utilization of resources. If the cost of different

matters which is not utilizing properly is controlled by the Nishat management they can

produce more in a few costs. It has to develop a further systematic process for controlling

and managing resources.

Organization can hire more well-educated and experienced person. They can take

advantages by hiring more skilled people and they should hire young, fresh and energetic

staff for their betterment.

Shift in domestic market to branded readymade garments.

Increased disposable income.

Emerging mall culture and retail expansion.

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PORTERS 5 FORCES ANALYSIS OF NISHAT MILLS LTD

Michael porter an authority on competitive advantage contends that a corporation is most

concerned with the intensity of competition within its industry.

Bargaining power of suppliers


Bargaining power of customers
Rivalry among existing firms

Threat of new Entrants


Threat of substitute products

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BARGAINING POWER OF SUPPLIERS

The bargaining power of suppliers in an industry tries to evaluate the scene of the supply market

of the textile and clothing industry. The main raw material of textile and clothing industry is

cotton. The textile industry in Pakistan achieves cost advantage in the segment of apparel as well

as home textiles with the help of unending supply of local staple cotton which have been

domestically produced. Further, Government and other policy makers have taken definitive steps

for improving the amount and quality of cotton yield for making sure that higher productivity

can be achieved.

BARGAINING POWER OF CUSTOMERS

The bargaining power of customers is also a threat for a firm operating in industry. The buyers

affect the profitability in such a way that he wants discounts and other services which might

lower the margin of profit for the company. The demand forces inside the industry can be

evaluated with the help of bargaining power which the buyers of the industry possess.

RIVALRY AMONG EXISTING FIRMS

The amount of rivalry within the competitors who already exist in the industry is highly

dependent on the following factors: the structure of competition, the structure of industry costs,

strategic objectives, and degree of differentiation, entry and exit barriers, and switching costs

.Another threat for Nishat mills is the hyper competition in industry. The firms currently in the

industry are also the threat for Nishat mills because their actions affect the profitability of the

Nishat mills .Suppose if one competitor reduces the prices so Nishat will also have to reduce

which in result will affect the profitability of company.

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Nishat Mills Ltd XLI
THREAT OF NEW ENTRANTS

This factor that is threat of new entrants helps in increasing the competitive nature inside the

industry to a greater level. On the other hand the threat is also instrumental in bringing increased

amount of capacity in the market. Threat of new Entrants For Nishat mills there has been a threat

of entering new firms, So to defend themselves from this threat they gain economies of scale

And the other barriers which Nishat mills create for entrants are; Product differentiation &

Switching cost.

THREAT OF SUBSTITUTE PRODUCTS

The factor of threat of substitutes is dependent upon several different factors. These factors are

the relative price and performance of substitutes, consumers interest in the substitute products

and the cost the consumers have to bear for switching to other substitutes The substitute product

means any product which satisfies the same needs. So substitute products in market are also a

major threat for Nishat mills.

LIST OF THREATS AND OPPERTUNITIES:

OPPERTUNITIES:

1. Organization can expand product lines.

2. Organization can reduce the cost by proper utilization of resources.

3. Organization can hire more well-educated and experienced person.

4. Shift in domestic market to branded readymade garments.

5. Increased disposable income.

6. Emerging mall culture and retail expansion.

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Nishat Mills Ltd XLII
7. There would be a great opportunity of increase in exports if NML follow the international

standards and provide high quality products to the customers at competitive prices.

8. NML should try to implement the latest ISO standards including ISO14000series, which

will improve their image and customer satisfaction in the local market as well as in

international market.

9. NML can explore the new markets for exports by giving the different incentives to its

employees in the export department, which will improve its profitability.

10. Nishat can introduce its garments in the local market by using the same stitching unit.

This is also a great opportunity.

THREATS:

Fashion life cycle.

Stiff competition from developing countries especially China and India.

Pricing pressure.

Location disadvantage.

International labour and environmental laws.

There is no consistency in the government policies regarding textile sector.

Incidents like September 11, 2001 attacks would also be a major threat.

Political conditions of the country affect both NML and its customers as well hesitate

before signing new contacts.

Increasing rate of electricity and GST are also big threats.

Currency fluctuations and exchange rates can also create problems for NML.

Government is focusing on the industrialization and is giving different incentives to the

investors. It is also a big threat because the number of competitors will increase.

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Nishat Mills Ltd XLIII
More and more competitors (National and International) are entering in the same markets

and offering attractive prices to the customers.

EXTERNAL FACTOR EVALUATION MATRIX (EFE MATRIX)

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Nishat Mills Ltd XLIV
COMPETITIVE PROFILE MATRIX (CPM)

Note:

Rate 4 refers to most important and rate 1 refers to less important.

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RESOURCE BASE VIEW

Its an internal analysis of Nishat textile its show the resources, competences, core competences,

competitive advantage of Nishat textile, and sustain position.

Resources of Nishat textile huge amount of investment in business, assets machinery, brand

name, employees, infrastructure, and better quality of material. Competences of Nishat textile is

the use of resources in appropriate and better way so they are not wasted. Core competences of

Nishat textile is advance machineries and technology, well-educated employees ,well

management system , better coordination with employees and management, feedback system,

better MIS system. Competitive advantage of Nishat textile is high quality and standard

products, strong security system, highly motivated workforce, customer loyalty with brand, ISO

9001-2000 implementation, well discipline culture and environment that enables Nishat textile to

compete with other competitors and achieve the competitive advantage. Sustain competitive

advantage of Nishat textile is its product according to the trends and fashion to win its customer.

TECHNOLOGICAL FATORS:

In this era of advancement technology can help to touch the sky of success. Technology creates

new products and processes. It can also reduce the cost, improve quality and lead to innovation.

These developments can benefit the consumers as well as the organization.

Nishat is taking care of technological factors to be successful in todays tough competition.

Nishat has a very well developed research and development department and facility members

who are working very hard to develop new and improved methods to reduce the production time.

Nishat has made extension in its present setup by installation of well advanced technology

imported from Japan, China and France. Mostly processes are automated. Modern cost and

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Nishat Mills Ltd XLVI
energy effective machines are taking place of workers and ultimately reducing the cost of

company. Internet development helps Nishat to reduce its advertisement cost and get quick

feedback from its customers.

New technologies create new products and new processes. Technology can reduce costs,

improve quality and lead to innovation. These developments can benefit consumers as well as

the organizations providing the products. Technological factors can lower barriers to entry,

reduce minimum efficient production levels, and influence outsourcing decisions.

Some technological factors include:

Research & Development activity

Automation

Technology incentives

Rate of technological change or rate of technological obsolescence.

NML is taking care of all these important factors to be successful in todays severe competition.

Its research and development department is working to use cost and energy efficient machines to

produce best product for its customers. Mostly processes are automated. Modern machines are

taking place of workers and ultimately reducing the organizational costs. It provides the latest

software for the data entry system. Its IT department is working a lot to provide the best to

achieve the benchmarks set by the company. It provides intranet service to its employees to

create ease among work activities. Concerned persons can get access to the relevant data when

needed. So it overcomes its competitors by using latest technology and advanced information

technology system. It is using the latest machines and techniques in Spinning, Weaving, Dying

and stitching departments to produce fine garments.

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IMPORTS Textile Machinery

Import of textile machinery and equipment has picked up since 1997-98 when a bumper cotton

crop was harvested and the Textile Industry reaped massive profits due to lower input cost. In the

last five years more than Rs9 billion have been invested for the import of spinning

machinery. Nishat is one of the major customers in terms of importing Textile Machinery from

almost all developed countries.

It is expected that an additional Rs10 billion would be required for Balancing, Modernization

and Replacement (BMR) in the spinning sector during the next three years for producing

superior quality yarn besides several units are in various stages of installation in Karachi also.

These facilities would improve value-addition in fabrics, besides increasing the volume of

fabrics and quality garments exports from the country.

Textile is the only sector where investment has been substantial and regular during past three

years. The most encouraging factor of this investment is diversity.

The entrepreneurs, who earlier concentrated on Spinning and Weaving, have now established

compact units adding state-of-the-art finishing units and knitting machines to add value to their

products. The latest addition to this is the setting up of denim cloth producing units.

At present, the export competitiveness of the textile industry can be improved by aggressive

marketing techniques and quality improvements which have to be taken care of micro-level that

is each textile unit should make its own independent efforts to sell its products in different

international markets.

All the individual textile units should implement the ISO 9001 program for quality standard and

ISO 14000 for environmental standards to counter the threat of globalization.

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Any Further Products and Services:

Nishat group of companies is a premier business house of Pakistan. The group has presence in all

major sectors including Textiles, Cement, Banking, Insurance, Power Generation, Hotel

Business, Agriculture, Dairy and Paper Products. Today, Nishat Group is considered to be at par

with multinationals operating locally in terms of its quality products and management skills.

Following is the list of companies in the group.

Textiles

Power Generation

Banking

Cement

TEXTILES

The textile business is further subdivided into 2-textile division:

Nishat Faislabad

Nishat Chunian

The textile capacity of the group is the largest in the country. An addition of 20,000 new

spindles, 100 new air jet looms and new dyeing plants has increased the existing capacity of

242,000 spindles, 740 looms and dyeing and finishing capacity of 5 million meters. The largest

exporters of textile products from Pakistan, for more then decade!

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POWER GENERATION

Nishat group has also been a pioneer in power generation in the private sector of the country.

Nishat setup the first power generation unit in the private sector in 1995.

CEMENT

In 1992, Nishat Group acquired D.G Khan Cement Company Limited (DGKCC) from the

second largest project of the group and is ideally located in the heart of the country, with easy

access to transportation all over Pakistan. DGKCC unit No. 1 has a capacity of 2,200 tons per

day. A new unit heaving the capacity of 3,300 tons was setup in 1997.

International Finance Corporation and common Wealth Development Corporation have financed

this unit. With the addition of unit No.2, DGKCC has become the largest manufacturer of cement

in Pakistan.

BANK

In 1991, Nishat Group ventured into the financial sector through the acquisition of Muslim

commercial Bank. MCB has grown ever since and is now the largest bank in the private sector.

MCB has a network of over 1200 branches employing over 12,000 people.

Subsidiary Companies

The company has annexed its consolidated financial statements along with its separate financial

statements in accordance with the requirements of International Accounting Standard 27

(Consolidated and Separate Financial Statements).

Following is a brief description of all subsidiary companies of Nishat Mills Limited

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1. Nishat Power Limited

The Company owns and controls 51.01% shares of this subsidiary. The subsidiary is listed on

Karachi Stock Exchange Limited and Lahore Stock Exchange Limited in Pakistan. The principle

business of the subsidiary is to build, operate and maintain a fuel powered station having gross

capacity of 200 MW in Jamber Kalan, Tehsil Pattoki, District Kasur, Punjab, Pakistan. The

subsidiary commenced its commercial production from 09 June 2010.

2. Nishat Linen (Private) Limited

This is a wholly owned subsidiary of the Company. The principal objects of the Subsidiary are to

operate retail outlets for sale of textile and other products and to sale the textile products by

processing the textile goods in own and outside manufacturing facilities. The subsidiary started

its operations in July 2011 and is presently operating 64 retail outlets in Pakistan.

3. Nishat Hospitality (Private) Limited

This is a wholly owned subsidiary of the Company. Subsidiarys object is to run a chain of hotels

across the country. Currently it is operating a four star hotel in Lahore on international standards

under the name of The Nishat St. James Hotel. The subsidiary started its operations on 01

March 2014.

4. Nishat Commodities (Private) Limited

This is a wholly owned subsidiary of the Company. The object of the subsidiary is to carry on

the business of trading of commodities including fuels, coals, building material in any form or

shape manufactured, semi-manufactured, raw materials and their import and sale in Pakistan.

The incorporation date of Nishat Commodities (Private) Limited is 16 July 2015.

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5. Nishat Linen Trading LLC

This subsidiary is a limited liability company incorporated in Dubai, UAE. It is a wholly owned

subsidiary of the Company. The subsidiary is principally engaged in trading of textile, blankets,

towels, linens, ready-made garments, garments accessories and leather products along with

ancillaries thereto through retail outlets and warehouses across United Arab Emirates. The

subsidiary started its commercial operations in May 2011 is presently operating 9 retail outlets in

UAE

6. Nishat International FZE

This is also a wholly owned subsidiary of Nishat Mills Limited. It has been incorporated as a

Free Zone Establishment limited Liability Company in Jebel Ali Free Zone, Dubai according to

the laws of United Arab Emirates (UAE). It has been registered in the FZE register on February

7, 2013. The principal activity of the Subsidiary Company is trading in textile products such as

blankets, towels & linens, ready-made garments, garments accessories and leather products such

as shoes, handbags and all such ancillaries thereto.

7. Nishat Global China Company Limited

Nishat Global China Company Limited is incorporated in Yuexiu District, Guangzhou, China, as

Foreign Invested Commercial Enterprises FICE, in accordance with the Law of Peoples

Republic of China on Foreign-Capital enterprises and other relevant Laws and Regulations.

Nishat Global China Company Limited is a wholly owned subsidiary of Nishat International

FZE which is a wholly owned subsidiary of Nishat Mills Limited. The principal business of the

Subsidiary is wholesale, commission agency (excluding auction), import and export of textile

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goods and women fashion accessories. The subsidiary started its commercial operations in

January 2014.

8. Nishat USA Inc.

The subsidiary is a corporation service company incorporated in the State of New York. It is a

wholly owned subsidiary acquired by the Company on 01October 2008. The corporation is a

liaison office of the Companys marketing department providing access, information and other

services relating to US Market.

9. Nishat UK (Private) Limited

Nishat UK (Private) Limited is a private limited company incorporated in England and Wales on

8 June 2015. It is a wholly owned subsidiary of Nishat International FZE which is a wholly

owned subsidiary of Nishat Mills Limited. The primary function of Nishat UK (Private) Limited

is sale of textile and related products in England and Wales through retail outletsand wholesale

operations.

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SWOT Analysis

A SWOT analysis is a structured planning method used to determine the strengths weaknesses

opportunities and threats in a business.

Strengths: Internal characteristics of the business that give it an advantage over others.

Weaknesses: Internal characteristics that place the business at a disadvantage relative to others.

Opportunities: External elements that a business could exploit to its advantages.

Threats: External elements that could cause a problem/trouble.

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SWOT analysis of Nishat Mills:

Strengths:

Strong Security System

Latest mechanized machinery

Tremendous market positioning

Highly Motivated Workforce

Adequate financial resources

Competitive advantage

Own power generation plant

Strong financial position

High quality standards

Professional management

Weaknesses:

High cost of production

Centralized decision making

Small international market share

Less promotional activities

Lack of benefits and rewards for the employees

Non availability of 100 % polyester processing

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Nishat Mills Ltd LV
Opportunities:

Advanced technology

New market segments

Existing production capacity

Lifestyle attitudes

Population growth rate

External relations

New styles and demands

Threats:

Political instability

Change of government policies

Economic downturn

Emerging competition

Increased taxes

Intense price competition

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Nishat Mills Ltd LVI
Details of SWOT Analysis:

Strengths:

Strong Security System:

Nishat textile limited has a greater security system. There are different hidden security cameras

which capture the all moments.

Latest mechanized machinery:

They are using modern looms which they have purchased from Japan and France. And by using

that latest machinery the productivity of the employees are very high.

Tremendous market positioning:

Nishat textile is one of the pioneer textiles in the Pakistan so it got the position in the mind of its

customer. And being an old textile company people are loyal with it. Nishat has a better position

in the mind of its customers.

Highly Motivated Workforce:

They are providing better pay to their employees and also bonus to them which motivate the

workforce and they are doing well at work setting.

Adequate financial resources:

The owner of the Nishat is one of the richest persons of the Pakistan and they have more plant

and investment in other industries like cement, Bank, They have adequate financial resources to

meet their requirements.

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Competitive advantage:

Because it is an old textile and it has still keep its position in the textile market on all others

competitors in the nationwide which is its competitive advantage.

Own power generation plant:

They have own power generation plant and Nishat is the pioneer in the private organization who

start the power generation. Nishat is also selling its produced power to WAPDA.

Weaknesses:

High cost of production

The production cost is high because of not properly utilization of its resources.

Centralized decision making

The decisions are made by the upper management which is weakness of the Nishat because they

have no proper idea about the situation and their decision can be not fruitful for the company.

Small international market share

Although Nishat has very strong in the national wide but it has small market share in the global

textile industry due to the sound competitors like china, and Bangladesh etc.

Less promotional activities:

The advertising and promotional cost of the Nishat textile is very low it can take advantage for

more turnouts.

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Nishat Mills Ltd LVIII
Lack of benefits and rewards for the employees:

Some facilities are provided to their employees like Transport and medical fee etc. Nishat is not

providing sufficient facilities to their employees because of which the productivity of the

employees decreases.

Opportunities:

Advanced technology:

Nishat has advanced and highly automated technology

New market segments:

Nishat can enter in new market segments easily due to its high standards and reputation.

Existing production capacity:

Nishat has sufficient existing production level or capacity that can be seen as companys

opportunity.

Lifestyle attitudes:

Lifestyle attitudes are a major opportunity in this style-oriented world.

Population growth rate:

Increasing population is always handy as it increases the demand as well as the sales of the

company.

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New styles and demands:

New demands and styles are considered to be an opportunity for Nishat as it has highly skilled

professional and designers.

Threats:

Political instability:

Political instability effects the Nishat because of the quota system the company can be restrict by

the government to export.

Changes in government policies:

Government policies are changing day to day so it is a threat for the Nishat to survive in such a

changeable situation.

Economic downturn:

Because of the economic instability the Nishat affected a lot. Dumping system which is

uncertainty in the world like 9/11 may affect also the overall export.

Emerging competition:

Emerging competition and increasing level of competitors is a significant threat to the

organization.

Increased taxes:

Increasing taxes is a major threat to the organization rising on daily basis in the world can create

many problems for the company and any firm.

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SWOT Matrix of Nishat Textile Mills

Helpful (to achieve objectives) Harmful (to achieve objectives)

Strengths: Weaknesses:

Strong Security System High cost of production


Latest mechanized machinery Centralized decision making
Tremendous market positioning Small international market share
Highly Motivated Workforce Less promotional activities
Adequate financial resources Lack of benefits for the employees
Competitive advantage Non availability of 100 % polyester
Internal

Own power generation plant


Strong financial position
High quality standards
Professional management

Opportunities: Threats:

Advanced technology Political instability


New market segments Change of government policies
Existing production capacity Economic downturn
Lifestyle attitudes Emerging competition
Population growth rate Increased taxes
External relations Intense price competition
New styles and demands
External

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Pest Analysis:-

There are also a number of outside or external factors that play a role in how successful

businesses can be. In order to determine how big a role those external factors play, many

organizations conduct a PEST analysis.

The PEST (Analysis) stands for:

Political

Economic

Social

Technological

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Nishat Mills Ltd LXII
A PEST (Political, Economic, Social and Technological) analysislooks at how the external

factors can affect a business's activities and performance, and it can be used in combination with

other tools, like SWOT analysis, to determine an organization's overall outlook for success.

PEST factors, however they are beyond the control of the company, play an important role in

companys performance. Normally pest factors must be considered as either threats or

opportunities, which can be applied in the SWOT Analysis as shown below:

Pest Analysis for Nishat Mills Ltd

POLITICAL FACTOR

The largest problem that the industry faces today is political factor .Political (Legal) Aspects

Industry will not be able to gain success, good reputation and trust if it will not consider legal

and political sector as part of their strategy. Political and legal sectors include the needs of the

company to follow the given policies and regulations of the government in order to be

considered as legal. In this manner, industry should be able to consider political and legal aspects

so as to show that they value the policies and regulations of the government in any of the

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business operations. - Tax policy - Employment laws - Political stability - Environmental

regulations - Trade and tariff restrictions. Political Instability effect the textile industry and risk

level increase in this situation and policies are change and cost of production high because

overall industry faces troubles due to political instability and its a tough time because political

instability in country Govt. Policies its also effect the Nishat textile Law & Order govt. and

political parties insure this now Nawaz Sharif promote the business or industrial sector in

country but the Asif Zardari dont focus to promote this sector so law and order change

according to the political parties and leaders Positive Relations its play a vital role to promote

this industry if political stability in our country so our export increases and business

opportunities increases day by day and govt. revenues increase and unemployment low and

develop country give different business opportunities Terrorism & Corruption its increases day

by day in our country .In Karachi and Rawalpindi cities faces very hard and sewer condition due

to terrorism so the business condition is very bad day by day and business shutdown and crises

level high and poorly level increase due to these factors .In this people purchasing power low

and textile faces a lot of problems Political Situation its not satisfactory due to rapid changes in

the govt. and every govt. set its own trade policies ,rules and laws and different tax policies so in

this govt. should apply sustainable policies for the beneficial of the exporter as well as invertors

Effect On International Market its also effect the international Nishat textile buyers e.g. UK,

Japan etc. Govt. Sanctions if relations are not positive to other country so its also effect on

Nishat textile export products e.g. India and Pakistan relations etc.

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ECONOMIC FACTORS

Economic Stability Growth has immensely contributed towards economic stability of the

country .Moreover, when the finished goods are domestically available, it helps keep prices

down and fluctuations due to international market influences are less likely to strike populace.

Improvement in Balance of Payments Textile industry has brought structural changes in the

pattern of foreign trade of the country. Today, the Textile sector account for about US$ 10.2

billion export of the country. On one hand, this sector helps reduce import bills of textile

products and on the other hand, it contributes in earning foreign exchange thereby helping

towards keeping balance of payment in control. Following table presents a comparison of years

2008-09 and 2009-10 with respect to exports of different textile products.

Greater Employment Nishat provides more employment opportunities to the unemployed people.

It is a source of providing employment opportunities.

Collateral Industrial Development of one industry leads to the development and expansion of

other industries. A number of industries and work opportunities are directly or indirectly related

with Textile Sector. For example, colors and dies, plastics, printing, machinery etc are equally

affected by booms or busts in Textile sector.

Enhanced Government Revenues Any industrial development is bound to increase government

revenues. Though textile sector is still zero rated for the purposes of sales tax on exports yet the

tax on domestic supply and income tax contribute greatly to government revenues.

Diversification of Economy Development in textile sector has helped in diversifying economy by

reducing dependence on mere production and export of raw material. It also instilled

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diversification by stimulating collateral industrial development. It is also a source of Foreign

exchange earnings.

SOCIAL, CULTURE, DEMOGRAPHIS & ENVIRONMENTAL FORCES

Nishat Mills Ltd. is a large organization and according to its claims of social responsibility it

provides its employees with good attitude to work and leisure and a safe work environment. Now

what this organization is doing under corporate social responsibility is also venerable. Changes

in social trends can have impact on demand for a firm's products and the availability, attitudes to

work, income distribution and willingness of individuals to work. In social factors demographics

have a lot of importance.

Pakistan Culture is generally considered to be the basic identity of Pakistan nation as their trends,

History, Silent Features, rituals and way of life forms their culture of living, and this culture

becomes their distinctiveness. Pakistan has a very unique mixed culture in which the various

cultures from different provinces combines together to form an amalgamation of ethics, values,

norms and beliefs which forms a very charming and attractive national culture of Pakistan.

The people of Pakistan should stick to their own Pakistan culture and should always promote it

by being its brand ambassador so that the entire world show know and praise them due to their

exquisite culture of Pakistan.

Demographics include age structure of the population; gender; family size and composition;

changing nature of occupations etc. Some important social factors that affect Nishat Mills

Limited are as:

Health consciousness
Population growth rate
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Age distribution
Career attitudes
Emphasis on safety
Pakistan is facing all the problems mentioned above. The government has been unable to provide

the manufacturing sector with what it needs to flourish. International buyers are reluctant to do

business in Pakistan as orders placed in Pakistan are often delayed due to unavoidable

circumstances such as electricity shortages, gas shortages, and petroleum levy and sudden

increase in its prices. The high cost of doing business is because of intensive increase in the rate

of interest which has increased the problems of the industry.

The change in the lifestyle of the people affects the growing demand of the Nishat Mill Ltd

products. The change in the lifestyle and needs in different demographics also affect the demand

of the customers. Due to all these changes Nishat Mills Ltd is performing excellent for the

excellence organization as well as for the customer. As the lifestyle of people changes their

needs change, so Nishat Mills Ltd is there to fulfill their requirements regarding clothing

admirably. Its products are available for different age groups and gender.

Environmental factors include the weather and climate change. Changes in temperature can

impact on many industries including farming, tourism and insurance. With major climate

changes occurring due to global warming and with greater environmental awareness this external

factor is becoming a significant issue for firms to consider. The growing desire to protect the

environment is having an impact on many industries and Nishat Mills Ltd is one of them that are

conscious about what is good for the environment.

General moves towards more environmental friendly products and processes are affecting

demand patterns and creating business opportunities. Pakistan is beautiful country where all four

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weather seasons emerge. So Nishat has launched seasonal varieties to fit according to the

weather. On the other side to save the environment from being polluted it takes precautionary

measures like it has set up a water treatment plant.

Better Living Standards Textile sector development helped in increasing the value of output per

worker. The income of the labor, due to higher productivity increased resulting in better living

standards of growing middle class.

Growth in textile sector enhanced social welfare in a multitude of ways. Better and greater

employment opportunities, meeting domestic needs, generating revenue and thereby positively

affecting public social spending etc. all lead to social welfare.

Growth in textile sector enhanced social welfare in a multitude of ways. Better and greater

employment opportunities, meeting domestic needs, generating revenue and there by positively

affecting public social spending etc. all lead to social welfare.

TECHNOLOGICAL FACTORS

In this era of advancement technology can help to touch the sky of success. Technology creates

new products and processes. It can also reduce the cost, improve quality and lead to innovation.

These developments can benefit the consumers as well as the organization.

Nishat is taking care of technological factors to be successful in todays tough competition.

Nishat has a very well developed research and development department and facility members

who are working very hard to develop new and improved methods to reduce the production time.

Nishat has made extension in its present setup by installation of well advanced technology

imported from Japan, China and France. Mostly processes are automated. Modern cost and

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energy effective machines are taking place of workers and ultimately reducing the cost of

company. Internet development helps Nishat to reduce its advertisement cost and get quick

feedback from its customers.

Portfolio Analysis: BCG Matrix

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Star:

Nishat's Star unit, undoubtedly, is Nisha, their clothing line for women. It is a unit that sells

throughout the year and as quoted by the Manager of their Clifton outlet, "Nisha sells at the same

rate even during times of recession". According to him, Nishat has experienced more profit

during recession because of continued high sales of their clothing line for women. Launched in

2004, Nisha grew by leaps and bounds and now stands alongside brands like Gul Ahmed,

Lakhani and Al-Karam. It has been categorized as a Star product line of Nishat as the market for

women fabric and apparel is huge, ever growing and presents quite a lot of potential. It has a

high market share due to its exclusivity and quality that distinguishes it from its competition. As

a consequence, it requires heavy investment to support its image as a brand with an attitude.

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Cash Cows:

Nishat's bed & kitchen linen and accessories can be categorized as the cash cows with which it

earns a healthy and steady cash flow throughout the year. The market demand for bed and

kitchen linen, though not dynamic, has always been there with a sustained and limited potential

for growth. Nishat, with its unique and discerning image, has managed to capture a significant

share of this slow-growing market, relative to its competitors like Ideas by Gul Ahmed, Identity

by Al-Karam and ofcourse, ChenOne. Its bed linen is not only in high demand locally but is also

one of its major imports.

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Question Mark:

Naqsh, the clothing line of Nishat for men, can be categorized as its Problem Child or Question

Mark. It's a unit that hasn't shown much potential and as a result hasn't managed to gain as much

market share or generate as much cash as was expected and required of it. The market for eastern

wear for men has seen a rapid growth since the past few years and presents so much of

unexplored potential. With every designer coming up with an exclusive clothing line for men,

Naqsh faces serious competition from not only Gul Ahmed and Al-Karam but other market

leaders such as Amir Adnan, Junaid Jamshed and Rizwan Beyg etc. To survive in such a fiercely

competitive and fast-growing market, Naqsh requires heavy investments to hold its ground but

hasn't managed to succeed in gaining enough market shares as yet.

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Dog:

Finally, fashion accessories of Nishat can be termed as Dog; unit with a low market share in a

moderately growing industry of accessories. The demand for fashion accessories like hand bags,

clutches etc, though has always been there, but it does not have that much of a growth potential.

With much of the investment being done in the other three units, Nishat hasn't paid heed to this

particular market offering. Known by the masses as a brand for clothing and bed linen, only a

niche segment of the market is aware of Nishat's accessories even when ingenuity and style is

maintained here as well. Hence, this unit generates just enough cash to maintain its market share.

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FINANCIAL ANALYSIS

Nishat Textiles Mills Limited

INTERNAL ANALYSIS

Liquidity Ratios

2012 2013 2014

Current ratio 1.31 1.51 1.34

Quick ratio 0.60 0.83 0.68

Interpretation:

Current ratio: The Company is growing in a manner and in stable position to cover its current

liabilities with current assets.

Quick ratio: Shows a firms ability to meet current liabilities with its most liquid assets;

however these ratios are not in line with the industry but decreasing.

Leverage Ratios

2012 2013 2014

Debt to equity ratio 0.47 0.53 0.50

Debt to total asset ratio 0.32 0.35 0.33

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Interpretation:

Debt- to- equity ratio: Creditors like this ratio to be low. The lower the ratio, the higher the

level of firms financing that is being provided by the shareholders. In 2014: the ratio tells us that

creditors are providing 0.50 Rs of financing for each 1 Rs provided by the shareholder.

Debt- to- total -assets ratio: The greater the Debt- to- total -assets ratio, the higher the risk; the

lower the ratio the lower the financial risk. In 2014, 33% of the firms assets are supported with

debt financing and the remaining 77% of financing comes from shareholders equity.

Coverage Ratios

2012 2013 2014

Interest coverage ratio 3.10 4.30 4.85

Interpretation:

Interest coverage ratio: This ratio serves as a measure of the firms ability to meet its interest

payments and thus avoid bankruptcy. The higher the ratio the greater the likelihood that the

company can cover its interest payments without difficulty. Thus; In 2014: the Nishat had the

ability to cover annual interest 4.85 times with the operating income (EBIT).

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Activity Ratios

2012 2013 2014

Receivable turnover (in days) 23.60 18.62 28.29

Inventory turnover( in days) 93.85 86.90 92.88

Total asset turnover 0.68 0.90 0.79

Interpretation:

Receivable turnover: The figures tell us about after how many number of days the receivables

are being collected. Receivable turnover (in days) is also called average collection period;

although too high an average collection period is usually bad but a very low average collection

period may not necessarily be good.

Inventory turnover: The figures tell us about how many days on average, before inventory in

turned into accounts receivables through sales. During the year 2014: after every 92.87 days, the

inventory was turned into accounts receivables through sales.

Total asset turnover: The total asset turnover tells us about the relative efficiency with which a

firm utilizes its total assets to generate sales. Nishat looks to be less efficient in this regard.

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Profitability Ratios

2012 2013 2014

Gross profit margin 15.11% 17.25% 15%

Return on investment 6.3% 8.9% 6.2%

Return on equity 9.65% 12.10% 8.65%

Interpretation:

Net profit margin: The figures tell us about the profits relative to sales after we deduct the cost

producing the goods. In 2014, the Gross profit margin of Nishat was 15 %.

Return on investment: Indicates the profitability on the assets of the firm after all expenses and

taxes.

Return on equity: Indicates the profitability to the shareholders of the firm after all expenses

and taxes.

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EXTERNAL ANALYSIS (Only for Year 2014)

Liquidity Ratios

Nishat Mills Pakistan synthetics

Current ratio 1.34 1.31

Quick ratio 0.68 0.71

Interpretation:

Current ratio: Nisht Mills Ltd is slightly more efficient that Pakistan synthetics to cover its

current liabilities with current assets.

Quick ratio: Nishats ability to meet current liabilities with its most liquid assets is slightly less

than Pakistan synthetics.

Leverage Ratios

Nishat Mills Pakistan synthetics

Debt to equity ratio 0.50 1.80

Debt to total asset ratio 0.33 0.64

Interpretation:

Debt to equity ratio: The lower the ratio, the higher the level of firms financing that is being

provided by the shareholders Nishat proves to be ahead of its competitor in this regard.

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Debt to total asset ratio: The greater the Debt- to- total -assets ratio, the higher the risk; the

lower the ratio the lower the financial risk. Nishats Debt- to- total -assets ratio is preferably

lower than Pakistan synthetics.

Coverage Ratios

Nishat Mills Pakistan synthetics

Interest coverage ratio 4.85 3.24

Interpretation:

Interest coverage ratio: The higher the ratio the greater the likelihood that the company can

cover its interest payments without difficulty. Thus, Nishat is leading in this regard.

Activity Ratios

Nishat Mills Pakistan synthetics

Receivable turnover(in days) 28.29 68.86

Inventory turnover (in days) 92.88 103.98

Total asset turnover 0.79 1.02

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Interpretation:

Receivable turnover: The figures tell us about after how many number of days the receivables

are being collected. Thus, Nishat collects them after every 28.29 days on average whereas

Pakistan synthetics collect them after every 68.86 days.

Inventory turnover: The figures tell us about how many days on average, before inventory in

turned into accounts receivables through sales. In this aspect, Pakistan synthetics are less

efficient.

Total asset turnover: The total asset turnover tells us about the relative efficiency with which a

firm utilizes its total assets to generate sales. In this aspect, Pakistan synthetics are more

efficient.

Profitability Ratio

Nishat Mills Pakistan synthetics

Gross profit margin 15% 4.24%

Return on investment 6.2% 5.3%

Return on equity 8.65% 6.7%

Interpretation:

Net profit margin: Nishat has considerably higher Gross profit margins than Pakistan

synthetics.

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Return on investment: Nishat has higher Return on investment than Pakistan synthetics.

Return on equity: Nishat has considerably higher Return on equity than Pakistan synthetics.

Conclusion (future outlook):

The ensuing years appeared to be positive for NML, as the economy turns on to the road of

recovery. Rising local and international cotton prices will strain the profitability, but NML has

considerable sources to generate incomes from. NML has the plan to start the functioning of the

Operational Product Development Department to help it better focus on clients. NMLs plans to

harness the benefits from increasing international demand for apparel and garments particularly

in the western economies can help maintain a healthy bottom-line

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BALANCE SHEET

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INCOME STATEMENT

NOTE:

The data or information used in this report is based on financial reports of Nishat Textile Mills

and its competitor.

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CONCLUSION AND RECOMMENDATIONS:

Conclusion:

Nishat Mills Limited is one of the leading groups in Pakistan. The system, the management style,

the policies & decentralized decision making environment is really remarkable

In this era of technology, the Information is the key to success in the business. This means that

the successful businessman will be who will have the right information at the right time. This

comment leads to the conclusion that the Information Sharing Process should really be improved.

The overall analysis is indicating that the companys progress has mainly attained through

dedication of employees. The effectiveness of its management, their willingness to take

advantage of opportunities and face challenges of changing economic picture, this all contributes

to the very much improved and sound position of company. This is really appreciable for the

devotion and hard work of all the employees of the company.

Recommendations:

Recommendations for Improvements are:

At present facility of bonus is given only to production staff but such incentives should

also be given to Head office Staff.

Medical facilities are given in mill but such facilities should also be given to

management.

Different training courses should be arranged for the up lifting and improving the quality

of work for employees

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They provide transportation facility to only female employees I think male should also be

provided with conveyance convenience. This will create the easiness for workers and

reduce the wastage of time.

There is also a problem of work overload for the employees and it should be control

properly so that the employees are motivated.

Employees should be paid extra for the work which they done after working hours.

References

Mr. Saeed Nawaz (General Manager Weaving Department)

Mr. Fayaz Ahmed (Manager Accounts Department)

Javed Iqbal (Accounts Officer)

www.nishatmills.com

http://i4info.org/financial-ratio-analysis-of-nishat-mills-ltd/

http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_12.htm

www.dgtrdt.gov.pk/Research/38th_syndicate_reports/6.pdf

http://www.pakonomy.com/2012/02/08/alarming-trends-in-textile-industry-of-pakistan/

http://www.smallbusinessnotes.com/business-finances/financial-ratios.html

http://www.youtube.com/watch?v=R2yEH2lyzW0&feature=related

http://www.pakonomy.com/2012/02/08/alarming-trends-in-textile-industry-of-pakistan/
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http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_12.htm

http://tutor2u.net/business/strategy/PEST_analysis.htm

http://www.quickmba.com/strategy/pest/

http://www.investopedia.com/terms/s/swot.asp

http://www.wikihow.com/Be-a-Good-Manager16.

http://www.is.wayne.edu/mnissani/SE/PrefaceTopics.html

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