ACKNOWLEDGEMENT

It has taken a lot for the researchers to accomplish this research study. In relation

to this, the researchers would like to extend their deepest gratitude to the following

people: To Mr. Peter P. Dalocdoc, English Communication Arts 2 Instructor who

graciously helped the researchers throughout the process of their study and who

selflessly contributed his ideas and assistance. To Mr. Christopher, who gave them

advice, suggestions and accommodated them for the further improvement of their study.

To their parents, who provided financial assistance and relentless moral support. And

above all, to our Almighty God for His gift of wisdom and knowledge and for His

guidance for the success of this study.

- The Researchers

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 ABSTRACT

Title: Effects of Social Media in the Voting Preference of CdD

Students in 2016 Presidential Elections

Proponents: Leslee Aquino

Sheila May Gallarin

Kathleen Joy Perez

Kristine Joy Tandoc

Hermie Timario

The researchers conducted this study which aimed to determine the effects of

social media in the voting preference of students of Colegio de Dagupan in 2016

Presidential Elections. The study made used of descriptive-analytic research design

wherein a survey questionnaire was utilize to gather necessary and relevant data from

the respondents.

This study includes a sample population of 30 respondents, wherein they were

selected using stratified random sampling having 5 students from each school who are

valid voters for the May 9, 2016 Presidential Elections.

After the obtained data from the questionnaires were tallied, it was subjected to

simple statistical treatments such as frequency percentage formula and weighted mean

to further determine its implications in the study.

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 The results and findings presented were carefully analyzed and were objectively

interpreted by the researchers in connection to the objectives and problems of this study

and accordingly arriving at the following conclusions:

1. Majority of the respondents are female and majority are between 18-19 years old.

2. The respondents agree with the use of social media in the campaign of 2016

Presidential Candidates. However, they are undecided or uncertain if the

contents of their political and electoral advertisements in social media are all

truthful and reliable.

3. The respondents are active in social media wherein majority of them access their

account/s everyday in an average of 1-2 hours. Most of the respondents have

more than one social media account but Facebook is the most common to them

and it is also the frequently use social media. Respondents have several

activities in using their social media account/s and the most prevalent activity of

the respondents in social media is chatting and communicating with their friends.

4. The respondents are aware in the presence of political and electoral

advertisements of 2016 Presidential Candidates in social media and majority of

them are reading the contents of these. Also a bigger percentage of the

respondents are still seeking for more information about that certain candidate

perhaps to verify the information they have acquired.

5. The respondents have agreed that political and electoral materials of 2016

Presidential Candidates will likely influence their voting preference for the May 9,

2016 Elections.

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School Year 2015-2016
 TABLE OF CONTENTS

Title Page ......................................................................................i

Acknowledgement ..ii

Abstract ..iii

Table of Contents ......v

List of Tables ....vii

CHAPTER I INTRODUCTION

Background of the Study ..1

Statement of the Problem ..7

Objectives of the Study ..8

Conceptual Framework ..9

Significance of the Study 10

Scope and Delimitations ....10

Definition of Terms ....11

CHAPTER II REVIEW OF RELATED LITERATURE AND STUDIES

Foreign Literature ....12

Local Literature ....15

Foreign Studies ....16

Local Studies 17

Synthesis of the Related Study and Present Study .19

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CHAPTER III METHODOLOGY

Research Design ....20

Population and Locale of the Study ....20

Data Collection Procedures ....21

Data Collection Instrument ....22

Treatment of Data 23

CHAPTER IV RESULTS AND DISCUSSION ....25

CHAPTER V SUMMARY, CONCLUSION, RECOMMENDATIONS

Summary 35

Conclusion 39

Recommendation 40

Bibliography 41

Appendix Survey Questionnaire 43

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 LIST OF TABLES

Table 3.1 Distribution of Respondents for Each School .....21

Table 4.1 Age and Gender of the Respondents .25

Table 4.2 Social Media Accounts of the Respondents .26

Table 4.3 Frequently Used Social Media

Accounts of the Respondents .27

Table 4.4 Frequency of Accessing Social Media

Account/s of Respondents in One (1) Week .28

Table 4.5 Average Number of Hours Spent by Respondents

in Social Media in One (1) Day .29

Table 4.6 Common Activities of the Respondents

in Using Social Media 30

Table 4.7 Perception on Various Electoral and Political

Advertisements of 2016 Presidential Candidates

Uploaded in Social Media 31

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Table 4.8 Response on Various Electoral and Political

Advertisements of 2016 Presidential Candidates

uploaded in Social Media .33

Table 4.9 Influence of Electoral and Political Advertisements

in Social Media in the Voting Preference

of the Respondents ....34

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