Media Information and Literacy

Motion Media
- a form of media that has the appearance of moving text and graphics on a display. Its purpose is to communicate information in
multiple ways (Roblyer, 2006)
- an integrated sight-and-sound kinetic media (Shelton, 2004)

General Characteristics of Motion Media

1. It communicates message to large, heterogeneous, and anonymous audiences;
2. It communicates the same message to mass audiences simultaneously, sometimes in public, other times in private;
3. It embodies messages that are usually impersonal and transitory;
4. It is multisensory such that the audiences sight and hearing are stimulated in concert. Such a combination of sensory stimuli
forms a complex synergism that can significantly enhance communication. This powerful double-barreled combination of
dual-sense stimulation contributes in large measure to the compelling influence of motion media;
5. It is a formal, authoritative channel of communication. Accordingly, its power in informing and entertaining lies in the
communicators ability to control visual and aural stimuli;
6. It is instrumental in behavior and attitude modification that is, attitude formation, change, conservation, and canalization
(directing a performed attitude to a new direction);
7. It confers status upon issues, persons, organizations, or social movements.

What are the different Motion Media formats?

1. Film- also called a movie or motion picture, is a series of still or moving images a.) Short Film b.) Documentary Film c.)
Animation
2. Motion Pictures in Television
Television (TV) is a telecommunication medium for transmitting and receiving moving images that can be monochrome
(black-and-white) or colored, with or without accompanying sound.
a. Commercial Advertisements c. Reality Shows e. Talk Shows
b. Philippine Drama d. Game Shows f. Television News
3. Interactive Video - usually refers to a technique used to blend interaction and linear film or video.
a. "Customizable" Online Interactive Videos - Customizable videos allow the user to adjust some variables and then play a
video customized to the user's particular preferences. However the user does not actually interact with the video while
it is playing.
b. "Conversational" Online Interactive Videos - Conversational videos allow the user to interact with a video in a turn-
based manner, almost as though the user was having a simple conversation with the characters in the video.
i. Videoconferencing
ii. Videophone
c. "Exploratory" Online Interactive Videos - Exploratory videos allow the user to move through a space or look at an object
such as an artwork from multiple angles, almost as though the user was looking at the object in real life. The object or
space is depicted using video loops, not still, creating a more "live" feel.
4. Others (i.e. phone gaming, computer games, cinema)
Livestream is a live streaming video platform that allows users to view and broadcast video content using a camera and
a computer through the internet. It offers a free ad-supported service and multi-tiered premium services.
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can
upload, view and share videos. Unregistered users can watch videos, while registered users can upload an unlimited
number of videos.

Advantages of Motion Media

Motion: Better mastery of procedures, as opposed to stagnant images
Processes: Operations where sequential movement is needed can be shown.
Safe Observation: Observing phenomena that might be dangerous to view directly
Skill Learning: Videos can be viewed over and over, so repeated observation of skills is possible
Dramatization: Recreations of history and personalities; observing and analyzing human relations problems
Affective Learning: Films for shaping personal and social attitudes; documentaries and propaganda films to affect attitudes
Problem Solving: Open-ended dramatizations can leave viewers to solve problems themselves
Cultural Understanding: Appreciation for other cultures by seeing video depictions of them
Establishing Commonality: People with different backgrounds can discuss topics after watching a video

Limitations of Motion Media

Fixed Pace: cannot be interrupted
Still Phenomena: Motion media is sometimes unsuitable to other topics such as those involving a map, a wiring diagram,
etc.
 Misinterpretation: In documentaries and dramatizations especially, intended messages are quite deep and complex.
Because of that, young viewers who lack maturity tend to misinterpret the message.
Cost: Equipment and materials for motion media are expensive. (e.g. DVD player, television, computer, etc.)