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ASHLEY VICKNEY C: (262) 685-8721 | ashley.vickney@gmail.

com | LinkedIn | Portfolio

EXPERIENCE

Jan 2017 Present Public Relations Assistant


R Public Relations Boston MA
- Write & schedule social media posts for 4 clients for 4 platforms
- Pitch & work with targeted influencers in 3 markets
- Create monthly influencer campaign & social media reports for clients
- Coordinate interviews that I secured between clients and journalists

Sept 2016 Dec 2016 Public Relations Intern


Racepoint Global Boston, MA
- Compile a media list of 200 MLB reporters for WHOOP, a fitness tracker
- Track & organize daily media coverage on 5 news sites for Forrester Research
- Wrote 5 social media posts a day for eClinicalWorks

Jan 2016 Present Owner


A Blonde & A Briefcase
- Create & publish content aimed at a specific audience 2-3 times a week
- Develop a social media strategy over multiple platforms to increase visibility &
engagement for my brand
- Increased Instagram engagement rate from .2% to 8% in 2 months
-Work

Jan 2016 - May 2016 Account Assistant


Leonard & Finco Public Relations, Inc. Green Bay, WI
- Created & coordinated social media strategy & posts for Facebook & Twitter for 5
clients
-Trained a new intern & account coordinator

May 2015 - Dec 2015 Public Relations Intern


Leonard & Finco Public Relations, Inc. Green Bay, WI
- Designed a graphic for pitches to Forbes, Fortune & Bloomberg that was placed
in the local business publication
- Assisted with planning & running a news conference & media tour for NEW
Water
- Created & updated 15 media lists for Bellin Health, Breakthrough Fuel, & The
Parelli Foundation

Jan 2015 - Dec 2015 Public Relations & Social Media Assistant
Event Resources Presents Green Bay, WI
- Implemented social media strategy that increased followers by 33% & website
traffic by 88%
- Tracked & recorded the website & social media analytics weekly in order to
assess the success of the social media programed that I created
- Managed the weekly newsletter to over 2,000 people

EDUCATION
Sept 2012 Dec 2015 B.A. in Communication: Public Relations & Organizational
Communication | Spanish & Latin American Studies
University of Wisconsin Green Bay
SKILLS
Google Analytics, Twitter Analytics, Facebook Analytics, Buffer, Hootesuite,
Wordpress, Mail Chimp, LinkedIn Analtyics, Instagram Analytics, Client
Presentations, iMovie