E

H
H
O 225+
O
M
M HOME-BASED
E
E BUSINESS START-UPS
B
B
U GET STARTED TODAY!
U
S
SI
NI
N
E
E Home-Based Business &
S
S
S Opportunity Magazine
S
Summer 2017

Special Business Expansion Issue

GROW
IT!
How to Make Your
Home-Based
Business
Grow!
- Pg. 14

INTERVIEW: SALMA HAYEK
Putting Lifes Wisdom to Work
Pg. 20
15
SUMMER START-UPS
Pg. 22
START-UP TIPS for Millennial Entrepreneurs
PLAY OFFENSE: Set Up the Right Start-Up Structure
SOCIAL EXPLOSION to Grow Your Online Reach
HOME OFFICE: Streamline & Digitize Paperwork
FINANCIAL HACKS
That Cut Biz Expenses
ONLINE AUTHORITY:
Generate Increased
E-Revenue
Display Until 10/2/2017
Corporate Cubicle
to E-Commerce From Dorm Room to
Mogul - Pg. 48 Market - Pg. 25

WWW.HOMEBUSINESSMAG.COM

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 How To Make Money
With Non-Lethal
Self Defense Products?
For 29 years, 1000s of people have made $5000,
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are definitely interested in defending themselves, their
families and their home.
7. SELLING ON THE INTERNET WITH YOUR OWN
WEBSITE Without a doubt, selling on the Internet is the
best way to reach the largest number of customers. We
can even build a money making website for you and
teach you how to sell on the Internet.

2. HOME PARTY PLAN SELLING - Yes, just like Pampered There are many other ways to sell these self-defense and
Chef or Tupperware! Except you get to keep all the surveillance products. How would you sell them?
money. You dont have to accept a paltry commission
from the mother companyyou are the company. All the
profit is yours!

3. SELL AT FLEA MARKETS AND SWAP MEETS - Another

great way to get the products in front of people. The
advantage here is costs less and can do it at the same
spot every weekend. Some flea markets even allow you
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4. SET UP ROUTE OF GUN STORES, PAWN SHOPS, NAIL

SALONS, BEAUTY SALONS - We suggest starting with our
pepper spray displays as a way to get your foot in the
door. Great way to receive residual income...money on a
regular basis because the stores reorder. Authorized Dealer at Gun Show

5. AUCTION SITES, SUCH AS EBAY AND AMAZON - One
way to get your products exposed to a very large number
of buyers is to sell on eBay and Amazon. Not only are the
auction sites good for selling products, but also lead
generation.
There is no fee to do business with us. Visit our
website at www.helpdefendpeople.com to
discover how you can help people defend
themselves, their loved ones and their homes.

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 MAKE YOUR
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Home-Based Business & Opportunity Magazine

Magazine
Contents BUSINESSES & OPPORTUNITIES
Summer 2017

14
28 Face Offensive 28
Competition
by Protecting
Your Business.
Simultaneously form a
home business and limit
personal liability risks.
Start-Up Tips Personal Liability: Take proper
33
for Millennial considerations to the risks your
Entrepreneurs. business may face.
Spearhead a home
business and make a mark in the world.

36 4 Key Ways Your eCommerce Site Can

Make Extra Money. Become an online authority
to increase revenue.

48 Small Biz Ad Marketplace.

Business Growth: Learn from experts how to grow your business Classified Ads.
and achieve success.
49
HOME OFFICE
FEATURES
20
Reuters

34 Get the Most Out of Your Operations

14 Grow Your Home
Business. Secrets and Tips
from Home Business Experts.
20 Interview with
Salma Hayek. On Her
Accomplishments, Parenting
Children, the Latin Community,
Life at Fifty, Her Latest Movie,
and Respecting Elders.
22 15 Home Business
Start-Ups. Perfect for the
Summer.
NEWS AND REVIEWS
with Document Management. Digitize your
paper stacks with scanning hardware.
45 Product Reviews. Hot items for the home office.
MONEY CORNER
40
40 30 Most Wanted
Financial Tips,
Tricks, and Hacks.
Salma Hayek: I feel very
lucky to have four children, a Be surprised at the amount
big family, and that I have a you save in the end.
careerstill.
Saving Money: Tips to help
manage your budgets and add to
savings.

10 Letter from the Publisher. WORK-FROM-HOME SUCCESS STORIES

12 Letters to the Editor & Notice to Readers.

24 Travel Agent of
48
the Year.

25 From a Dorm Room

MARKETING to the Market.
& SALES
30
38 Denver Transplants
Use Social Media Launch Company.
30
to Market Your Bouncing Back
Business. Increase
39 with a Bang.
traffic and target new
customers. 48 Crafting Stories
Social Media: Reach your current Embroidered Stories:
in Fabric.
customers while also targeting Sydney Allen is the founder
potential future customers. of Storybook Blankie.

Summer 2017 | Home Business

9

09_HBM_SUMMER2017.indd 9 6/13/17 2:46 PM

 Make Business Growth a Top Priority

LETTER FROM PUBLISHER

Magazine
M i
Two Key Areas to Master in Growing Your Home Business
Volume 24 Issue 4, Summer 2017
www.homebusinessmag.com
In focusing on the world of home-based business,
our magazines cover stories usually focus on issues of
The Home Business Team business start-up. Our Summer 2017 issue changes this
Publisher Richard Henderson up, with a feature on growing your business. All home-
United Marketing & based entrepreneurs should view growing your business as
Research Company, Inc.
critical to survival.
Editor-in-Chief Stacy Ann Henderson
Managing Editor Sherilyn Colleen Growth will make your new start-up more resilient to
Publicity Editor Shannah Carol future financial downturns and changes in demand for
Graphic Services Kara Primm, Slice, Inc. your products and services. In the big picture, looking at
Production Manager Jon Crossley, Ultra Graphics
Digital Ad Production Angel Macias, Ultra Graphics
business cycles, were talking start-up and growth phases. You want to get
Art Direction Richard Rabil the start-up phase done right, before moving on to growth. Each phase requires
Advertising advertise@homebusinessmag.com different skillsets.
Phone: 800-734-7042
So when do you focus on phase two home business growth? The usual
Shayla Christine
http://www.homebusinessmag.com/magazine-advertisng checkpoint is after a start-up is stable and generating a profit. Each business
http://www.homebusinessmag.com/online-advertising is different. A start-up phase for most businesses lasts between 6 months and a
Distribution Manager Richard Trummer, Curtis year. The greater your initial capital investment, the longer the start-up phase.
Specialized Circulation Bob Kennedy, Cavendish Media Going full-time may add time due to loss of day job income.
Circulation Manager Dennis Porti, Curtis
Michelle Ingenito, Curtis
Subscriptions Publication Fulfillment Services Int.
Call 888-881-5861 - M - F 8am-4pm PST.
An easy way to diversify is through sales of
back-end products or services on your website.
For International, call 714-226-9782.
Fax: 714-226-9733
After business start-up, the mainstream way to grow a business is through

Email: homebusinessmag@pfsmag.com
Print Manager Kris Hayner, LSC Communications expansion of your core business. Primary ways to expand a core business include
Karen Hutchinson, LSC Communications increased marketing, online advertising, publicity, print advertising, greater
Reprints Betsy White, The Reprint Outsource, networking, social media promotions, direct marketing, content marketing
bwhite@reprintoutsource.com
Mailing Lists www.homebusinessmag.com
and more. Integral to this is a greater online footprint with an improved web
(Click on Mailing Lists to order) presence, and investments in search engine optimization.
Mailing List Manager Danny Grubert, Another key way to grow is through diversification. You find related
Danny.Grubert@lakegroupmedia.com
List File Manager Travis McMillian, Lee Coats Newton
businesses to expand into. For example, if you are in a direct sales program,
Digital Media Manager Jim Pappadeas, Epsilon Digital Media look for another program in a different industry. Linking up with other home-
E-Readers Bob Mehta, Supremus Group based entrepreneurs, in a joint venture type structure, is another growth tactic.
Rachel Unclebach, Libre Digital For example, you operate a specialty cleaning service business and you form
Internet Manager Rob Thompson, Infoswell Media
a venture with a lawn service company, and each of you refers business to
SEO Tim Schmidt,
Search Engine Optimization Experts one another. An easy way to diversify is through sales of back-end products
Social Media Sherilyn Colleen or services on your website. This allows you to increase revenue from existing
At Your Service Portal Lisa Schneegans, Buzz 360 clients who are already part of your online community.
I T/Computer Operations Jim Easton, letmefixyourpc.com
Customer Service Email: customerservice@homebusinessmag.com
My story with Home Business Magazine provides a good case study in
Phone: (800) 734-7042 growth. After the initial magazine launch, we expanded marketing, maximized
Fax: 714-388-3883 exposure on newsstands and magazine racks, and built up agency subscription
sales. It took 6 months to get cash positive. After becoming stable, I looked
Editorial for ways to expand HBM. I improved the product, expanded newsstand and
Kyle Lawheed, Esq., Chris Danks, Frank OHara, Jaffrey Eric,
Nobu Kitajima, and others.
subscribers through promotions, and grew the advertising base.
I also aggressively diversified. I looked for ways to expand into related
Distribution
Curtis Circulation Company business, such as mailing list rental and ecommerce. We launched a newsletter
730 River Road New Milford, NJ 07646 and digital versions of the magazine, in the forms of eBooks and native apps.
Tel: (201) 634-7400 Fax: (201) 634-7499
Dominant parts of my business have shifted to content distribution, an online
Home Business Magazine EXPO and a podcast.
Home Business Magazine (ISSN 1092-4779)
is published by Each business, however, will have its own particular requirements and success
United Marketing and Research Company, Inc., factors to achieve growth. In addition to greater revenue, growth will increase
20664 Jutland Place, Lakeville, MN 55044.
6-issue Subscription Rates: Domestic $19. the long-term stability of your business. Youll be protected from inevitable
Canadian $39. Foreign $59. economic downturns and declines in demand.
For Subscriptions: 714-693-1866, MF
Periodicals Postage Paid at Lakeville, Minnesota, Get started today planning for your businesss growth, whether as a start-up
and at additional mailing offices.
POSTMASTER: Send address changes to
or established business. Dont get complacent after launch and positive cash
Home Business Magazine, flow. Start looking now for ways to expand and diversify.
20664 Jutland Place, Lakeville, MN 55044.
Printed in the United States

Publisher, Home Business Magazine

10 Home Business | Summer 2017

www.homebusinessmag.com

10_HBM_SUMMER2017.indd 10 6/12/17 1:37 PM

11_HBM_SUMMER2017.indd 11 6/12/17 2:15 PM
 E especially if youre also the founder. For indefinitely without seriously negative results.
225+
H HOME-BASED
DEAR HOME BUSINESS
H T-UPS
O
O
M BUSINESS STAR
ME
E GET STARTED
TODAY!
this reason, your sales conversion rate is
B
B
U
U
S
SI
Home-Based Busine
Opportunity Magaz
ss &
ine Bottom line there is cash required to pur-
NI
NE
May/June 2017 generally going to be higher than that of
ES
S
S chase each item and it will have to come from
S

25
NETWORK
Special Direct Sales
Issue
any other team member. If you really want
MULTI-LEVEL somewhere (either from operations or other
MARKETING to grow that bottom line for your business,
PROGRAMS
outside funding). You must produce long-term

MARKETING
Pg. 22

youve got to drive sales and revenue profits

profits to survive.
by being your companys Chief Convincing Fred Parrish
Officer.
The Truth, The Hype
, The Opportuni
ty! - Pg. 14
Founder and Chief Executive Officer of The
Problem!
START-UP FINAN
CE: No Cash? No
E-COMMERCE:
4 Ways to Grow
n
Be the one who gets your team excited Profit Experts
ing Combinatio
PR & SEO: A Winn
TIME SAVER: 15
SUCCESS: He
Productivity Tips
Prospers With
Biz Model
and motivated: You drive the excitement Author of The Profit Mentality
Socially Conscious

Learn D
Verrengias
about where youre taking the company, www.theprofitbeacon.com
Secrets for
Financially
Empowering
Women
what the new initiatives are and how crucial
IS QUAID
INTERVIEW: DENN Your Work - Pg. 47
Finding Meaning
Pg. 20
in

SINESSMAG.C
OM each team members role is to growing the
WWW.HOMEBU
business and achieving these goals. They Notice to Readers
need to know that you cant do it without HOME BUSINESS Magazine is sold as information only. The
publisher, United Marketing and Research, Inc., considers
them. They need to hear inspiring lock-
Sharpen Soft-Skills to Gain an Edge its sources reliable and verifies as much data as possible,
er-room talks that rev them up and moti-
although reporting inaccuracies can occur; consequently,
With the average person checking his or her vate them. Help your team stay focused on readers using this information do so at their own risk.
phone over two hundred times per day, many what is important. The publisher has not done a background check on listed
live in a state of technological dependency. companies (which includes advertisers), nor does it know
Allison Maslan
As a result, many in this generation are less people at all the companies. The publisher cannot assume
Author of Blast Off!: The Surefire Success any responsibility in any manner for the actions of any of
equipped and less motivated to function
Plan to Launch Your Dreams Into Reality the listed companies, and the publisher cannot guarantee
at a high level of interpersonal communication.
Author of the video series The 12 Month the outcome of any correspondence, arrangements, or
If you want to stand out in an age when infor- Business Blueprint to Multiply your Profits and subsequent transactions the reader may make with any of
mation is readily available but swiftly outdat- Simplify your Life the listed companies. HOME BUSINESS Magazine is sold
ed, you need to be more than just technically www.AllisonMaslan.com with the understanding that the publisher is not engaged in
skilled. You need to be a leader, armed with the rendering medical, legal, financial, accounting, tax, or other
professional service. If medical, legal, or other expert advice
communication and interpersonal skills that Cash Is the Lifeblood of Your Business and assistance are required, the services of a competent
seem to have vanished from the workforce. You qualified professional person should be sought.
Cash and profit are not interchangeable.
need to get old school. Mastering soft skills, The publisher, United Marketing and Research
Since companies cant actually spend profits,
in addition to advanced technology, may be the Company, Inc., assumes no responsibility for any changes
they must have sufficient cash available to fund
difference between success and failure. of offers, nor for any companies/advertisers that may go
operations until conversion occurs. Cash is the
J.N. Jim Whiddon out of business. All correspondence regarding questions or
most important aspect of profit management, problems on a companys (including advertisers) program,
Public Speaker
and why converting profit into cash in the products, or services should be directed to the company,
Author of Wealth Without Worry and The
shortest possible time should be a goal of every not to the publisher. Advertisers and advertising agencies
Investing Revolutionaries assume liability for all contents of advertising and for
organization:
www.theoldschooladvantage.com any claims arising therefrom. It is up to the user of this
Principle 1: Cash Is the Lifeblood of publication to investigate the product or service offered, and
Your Business. Since there is nothing tangi- to make sure the company is reliable and that the product
Why You Need to Be Your Companys Chief
ble returned by profit alone, the logical conclu- or service meets the users requirements. United Marketing
Convincing Officer and Research Company, Inc., is not responsible for the
sion is that without cash conversion there is no
As the business owner, the CEO and the delivery of merchandise, starter kits, supplies, or other
REAL profit.
founder of your company, its easy to get dis- products and services ordered from advertisers.
tracted from what should be your main focus: Principle 2: Generating Cash Is the 1993-2017. Reg. # 4180563 and 4145799.
your numbers, getting the word out to bring in Most Important Aspect of Profit Man- TRADEMARKS: Home Business, Serial Number
74/713646 and Home Business Magazine, Serial Number
new business and keeping your team motivat- agement. The conversion of profit into cash
75-086596, issued by the United States Department of
ed. These tasks are at the core of why you need in the shortest possible time frame should be a Commerce, Assistant Commissioner for Trademarks.
to maintain an ongoing role as Chief Convinc- goal of every organization. Mark Type(s): TRADEMARKS: Conform to the minimum
ing Officer. Principle 3: Profitability and Cash Flow requirements set forth in 37 C.F.R. Sec. 2.76 (e); and
formal requirements set forth in 37 C.F.R. Sec. 2.76(b)
Keep your business revenue-focused: Are Inextricably Linked. You must have
and (c). All rights reserved. No part of HOME BUSINESS
No one is going to be as passionate and profits to produce cash and you must have cash Magazine may be reproduced, stored in a retrieval system,
as focused on revenue as you, the CEO, to produce profits. The cycle cannot be broken or transcribed, in any form or by any means, photocopying,
electronic, mechanical recording or otherwise, without
We appreciate your feedback and work-from-home success prior permission in writing of the publisher, United
stories for review and consideration. Please send both Marketing and Research Company, Inc., Lakeville, MN
55044.
via e-mail to: editor@homebusinessmag.com, or via
Articles appearing in this publication express the
postal mail to: HOME BUSINESS Magazine, opinions, experience, and research of its authors and not
20664 Jutland Place, Lakeville, MN 55044. necessarily the opinion of HOME BUSINESS Magazine.

12 Home Business Summer 2017

www.homebusinessmag.com

12-60_HBM_SUMMER2017.indd 12 6/12/17 1:42 PM

 Train at home to

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 Grow Your
Home Business
Secrets and Tips from Home Business Experts
By a Panel of Home Business Experts
F E AT U R E
S
unshine highlights a casual working
space situated on an open deck. A lap-
top rests on a patio table, coffee cup
nearby, with low-key music wafting through
the air. The warm climate encourages a hope-
ful and productive workday. Summertime is
the perfect time to relax, reflect, and strategize
on ways to grow your business. Startups must
consistently step back and take stock on what
operations are not working, and how to inno-
vate in the future. Read on to learn how to:
grow and succeed through self-improvement;
find where real growth is hiding where you
arent looking; grow with partners, investors,
prayer warriors, and your fan club; grow with
stronger customer relationships; and use key
growth marketing strategies.
Business Growth and
Success Starts with You
By Samantha DeBianchi
Here are six tips to grow and succeed in
your business:
1. Go Big
If youre going to invest all your time, mon-
ey, and energy into your passion, be it your
business or some other calling, you either go
at it one-hundred percent or you dont do it at
all. Theres no, Im only going to give it a 70%
effort philosophy. You either commit yourself
or you dont. Full commitment is required for
massive growth and success.
2. Be Money Motivated
Many of us were taught early on that money
isnt important and that its not about the mon-
ey. You were taught wrong. Its great to help
people and make a difference, but if youre not
focused on money youre not truly in business.
Never hide behind your ambition to make
money.
3. Dont Be Your Worst Enemy
If youre going to be successful in life and in
business, you have to be your #1 fan and big-
gest cheerleader.
14 Home Business Summer 2017
12-60_HBM_SUMMER2017.indd 14
4. Dont Do It Alone
Lets face it: Business can
be tough and intimidating.
One of the greatest assets
for anyone in business is to
get around other successful
entrepreneurs. Who better
to understand the ups and
Find a mentor who has already had great success in your eld.
downs than someone else in
the same boat? The secret,
though, is to find a coach or
mentor who has already had great success in
whatever it is you are chasing. He or she can Consumers do
help guide you along and make the journey a
bit easier. not buy brands and
5. Expect Failures and Learn from products; instead,
Them
Nobody likes to fail, but in business and in they hire them in
life, its inevitable. Instead of seeing failure as a
negative event, view it as a learning experience order to create
to learn and grow from. More importantly:
Never let the fear of failure stop you from go-
desired experiences
ing after your dreams. and make progress in
their lives.
6. Ignore the Naysayers
In the end, the only persons opinion that
matters is your own. If it makes you happy, do
There is general consensus that the very best
it. If it doesnt, then dont. Constructive criti-
way to innovate and to grow is to make the pie
cism is one thing; being told you cant or youre
bigger that is to grow categories and ex-
chasing the pie in the sky is something totally
pand markets instinctively recognizing that
different and should be ignored.
carving incremental market share out of the
Samantha DeBianchi (http://debianchirealestate.com/) is the found-
hide of your competition is a messy business.
er of DeBianchi Real Estate and the first woman to star on Bravos
Million Dollar Listing Miami. Surprisingly few companies systematically
pursue true pie-growing strategies.
In general, we find clients engaging across a
Real Growth Is Hiding Where
range of activities to drive desired growth,
You Arent Looking
which weve summarized here. With a solid ex-
By Taddy Hall, Eddie Yoon and Linda
isting product in hand, most clients begin by
Deeken
transitioning further and further upmarket,
Following years of researching and advis- striving (and often realizing) incremental pric-
ing clients around the world on innovation ing power and margin realization. This works
and growth strategy, we have made these for a while, until further growth is sought and
observations: then clients often turn to increased specializa-
Nearly everyone wants innovation and tion at the premium end.
growth.
Continued on page 16
www.homebusinessmag.com
6/12/17 1:42 PM
 I Retired Early...
Then Made $27,000 Part-time
in a Business
of My Own.
$2 000 P
$27,000 Part-time
i iisnt b
bad
d ffor a guy who
h quit
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business, now I make good money part-time with
Pace, and have as much work as I care to handle.

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I was in. I had given backlog. Most of these the rest of the time for order. into it full tilt! Pace
some thought to were big jobs like the his family and other
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contractors prices be in had been pretty course, if you have
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15_HBM_SUMMER2017.indd 15 6/12/17 2:19 PM

 Grow Your Home Business
Continued from page 14

A proliferation of customized and spe- progress people seek. The most successful in-
cialized products to address profitable niche novations are fueled by converting non-con-
markets and extract yet further value from the sumers into consumers and intermittent
market is often how this plays out in the mar- customers into regular, profitable ones.
ket. When that strategy begins to lose steam,
What happens when one overlays these con-
clients turn to the lower end of the market,
cepts together? New business growth opportu-
and work feverishly making lemonade from
nities are brought to the surface.
lemons. The lemonade in these situations will
Eddie Yoon is a Principal with The Cambridge Group. Eddie is
often take two forms, either the development the author of the book, Superconsumers: A Simple, Speedy and
of new business models designed to enable Sustainable Path to Superior Growth. Linda Deeken is the Chief
profit realization at the lower end of the mar- Marketing Officer of The Cambridge Group. Taddy Hall is a Principal
F E AT U R E

and Leader of Strategic Innovation at The Cambridge Group. He is

ket or mechanisms to fundamentally unlock
non-consumption. And when those approach-
es collectively fail to drive further incremen-
tal growth, one is struggling to find desired
growth.
Wed argue that its not that growth potential
is not there, its just hiding where they arent
used to looking. Lets introduce two concepts
that we find helpful in surfacing these growth
opportunities from the often over-looked areas
of the market.
Concept 1: Superconsumers. Who are
they? They are the high-passion, high-prof-
it consumers found in every category. They
spend three to seven times more than the aver-
age person in a category. They are knowledge-
able on the category (and passionate), willing
Pursue pie-growing strategies to improve
your business.
Your Fan Club
to pay a higher price per unit and enthusiasti-
cally share their expertise and knowledge with
others.
Concept 2: Jobs Theory. Consumers do
not buy brands and products; instead, they
hire them in order to create desired experienc-
es and make progress in their lives. Successful
innovations fundamentally identify people
with important jobs to be done that have only
incomplete or inadequate solutions and
then deliver solutions that enable the desired
the co-author of Competing Against Luck: The Story of Innovation
and Customer Choice.
Grow with Partners,
Investors, Prayer Warriors, and
By Arthur AJ Merrill
Now is a great time for potential entrepre-
neurs to surround themselves with people
who are very much for them, and very much
for what they are doing to grow. This will give
entrepreneurs an idea that they may not have
thought about and connections to other peo-
ple and resources they may need, or even help
getting initial customers. Its your partners,
your investors, your prayer warriors, and your
fan club.

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16 Home Business Summer 2017

www.homebusinessmag.com

12-60_HBM_SUMMER2017.indd 16 6/12/17 2:54 PM

 Here are actions steps for entrepreneurs to
grow:
1. Find Your Personal Passion
You may have more than one, and that is
fine. But if you dont care about it, and I mean
really care about it, you will never be able to
get through all of the normal obstacles it takes
to get something launched.
2. Create Elements That Will Sustain
and Spark Passion
Often entrepreneurs start out with a lot of
passion. If we dont build in elements to what
were doing that will sustain that passion, it
will be difficult to keep caring. Add meaning
to what you are doing. Public benefit aspects of
your business are great ways to do this! Grow
and build in a way that the business gets peo-
ple involved in doing good things together for
others and each other.
3. Build the Right Support Group
Once you have the right people working
with you, then it will be much clearer what you
need to do to grow, and where you want to go
with your business. Or, the right support group
could be a group of friends, an entrepreneurs
club, a group of prayer partners, or a group of
friends and family who will specifically agree
to encourage and hold you accountable.
www.homebusinessmag.com
12-60_HBM_SUMMER2017.indd 17
Grow your
relationships with
familiar? Probably. Do you understand what
people mean when they use these objections?
On the surface, sure, but do you really get
your customers or prospects intended mean-
customers by ing? Maybe; if you dont, you could be losing
business.
understanding the With some practice and a little bit of disci-
pline, you can tune up your service ears. Grow
true meaning behind your relationships with customers by under-
what they tell you (or standing the true meaning behind what they
tell you (or dont).
dont).
AJ Merrill is a graduate of the University of Southern California
law school with twenty years of experience working on technology
Slowing down and focusing on what oth-
ers need versus what you can provide is the
first step. The second is to listen for a few key
deals, startup and growth companies, representation of artists, and
phrases and appropriately respond. The fol-
advising leaders of investment organizations on the likely effects of
technology trends. lowing are some of the most common red flags
to which you should pay attention.
Grow with Stronger Customer 1. When customers say maybe, they
Relationships often mean no.
By: Kate Zabriskie
Maybe well place an order in six months.
In the world of sales and customer service, Maybe may mean never. When you hear
what people say and what they mean are not that word, keep asking questions. Dont
always the same thing. Unfortunately, many of wait six months and then act surprised
us are listening impaired when it comes to get- when no order is forthcoming. You have
ting to the heart of our customers messages. your customers or prospects attention
Maybe in six months. Im just looking. now and a chance both to clear up some
I can get it on sale somewhere else. Sound Continued on page 18
Summer 2017 | Home Business
17
6/12/17 2:56 PM
 Grow Your Home Business
Continued from page 17
misconceptions and make a sale or at a
minimum to understand why he or she is
resistant.
Between now and the time when you
might order, how will you get ABC done?
When you place an order six months
F E AT U R E
from now, tell me a little about how you
will use XYZ product in your business.
What other solutions have you consid-
ered to accomplish ABC?
Any of those follow-up questions will give
you some insight into the other persons needs
and decision process.
2. Youve heard it before and
probably used it yourself, and thats the
word fine.
How is everything?
Everythings fine.
Maybe it is, and maybe it isnt. People will
often say everything is fine in lieu of go
away or totally horrible, but I dont feel
like engaging in conversation about it.
If you find yourself getting a lot of every-
things fine, make subsequent inquiries.
If you ask something specific, youll learn
more. Which part of the meal was your
18 Home Business Summer 2017
18_HBM_SUMMER2017.indd 18
Build in a way that the business gets
people involved in doing good things
together.
favorite? is hard to answer with fine. In-
stead, youll most likely discover what your
customers liked and what they didnt.
3. When customers ask why, they are
usually expressing displeasure of some
sort.
Why is only one register open?
Why is this so expensive?
Too often, service and salespeople miss the
real meaning behind these inquiries. Why
is only one register open means open an-
other register or two! Why is this so ex-
pensive translates to this costs too much.
Listen for why, and respond with some-
thing better than I dont know or youll
have to ask my manager.
Whether youre uncovering the details be-
hind maybe and fine or recognizing that
why is often a complaint, better listening can
help you build your relationships with people,
improve your sales, enhance the service expe-
rience, and grow your business.
Kate Zabriskie is the president of Business Training Works, Inc., a
Maryland-based talent development firm. She and her team help
businesses establish customer service strategies and train their
people to live up to whats promised. For more information, visit
www.businesstrainingworks.com.
Use Growth Marketing
Strategies
By Tom Jager LL.M.
Growth marketing is about attracting and
engaging businesses and acquiring long-term
customers. When compared to traditional
marketing, which focuses on the top of the
funnel (building awareness), growth market-
ing focuses on the entire funnel (awareness,
consideration, conversion, loyalty, and advo-
cacy). How can your B2B brand use growth
marketing in the most successful way? We
have some strategies youll like that will lead
your business to growth.
1. Focused Content Marketing
Content marketing should be part of every
B2B brands strategy for promotion. Accord-
ing to IDC, the buyers purchase decisions are
influenced by different types of content: inde-
pendent case studies, industry trade white-
papers, independent whitepapers, industry
trade blogs, vendor-sponsored case studies,
vendor-sponsored whitepapers, independent
blogs and vendor blogs.
When most B2B marketers are trying to
develop promotional content, they limit the
focus on blogging and social media. Thats a
mistake. Case studies and whitepapers are an
extremely valuable source of information for
any business thats about to make an
If we dont build in
elements to what were
doing that will sustain that
passion, it will be difcult
to keep caring.
www.homebusinessmag.com
6/13/17 2:42 PM
 investment. Videos and infographics are
also important, so make sure to include
them in your strategy.
Each piece of content should belong in a
greater strategy. Before you start launching
articles and featuring posts from influenc-
es at your site, you need to develop a plan
focused on answering the needs of your
audience. Thats the type of content market-
ing that attracts clients and helps you retain
them on the long term.
2. Use LinkedIn to Its Full Potential
The LinkedIn community is important
for expanding your reach, but its also im-
portant for building reputation. Connect
with the target audience, and present your
offer. Youll find business owners or manag-
ers of organizations that would be interested
them through the messaging system and
present all benefits they get when they as-
sociate with your business. LinkedIn gives
you an opportunity to blog. Thats an awe-
some addition to your content marketing
campaign, mainly because it helps you
build an authority. Authority is what keeps
the current customers coming back.
3. Focus on User Experience
Growth marketing is not only about mak-
ing sales; its about taking the client from SLUGGISH
acquisition to purchase to loyalty in a very
smooth way. If you want that to happen, you ECONOMY
need to make sure the client gets an impec-
cable user experience and convenience they
wont forget. Analyze the needs of your tar-
get clients. Put yourself in their shoes and
think how you can make their experience
better. When you give them everything they

Broker Notes
in your products or services. If they accept are looking for, youll get what you want in
the connection, you can communicate with return: loyalty and growth.
4. Offer Great Support
Content marketing
should be part of every
The usual B2B marketing approach is
clear: Offer great value to the target clients from home and
and promote it in the best possible way. With
B2B brands strategy for
promotion.
growth marketing, you add another import-
ant element: support. Keep educating your Earn Huge Fees!
Continued on page 44

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19

12-60_HBM_SUMMER2017.indd 19 6/12/17 3:10 PM

 Interview with Salma Hayek
On Her Accomplishments, Parenting Children, Exciting Times
for the Latin Community, Life at Fifty, Her Latest Movie, and
Respecting Elders
By Izumi Hasegawa / The Interview People
Question (Q): How do you see yourself
today when looking at all of your accomplish-
ments that you have achieved in your life?
F E AT U R E
Salma Hayek (SH): Well, I feel very
lucky. I think I have achieved a lot of things at
my age. I think I am very, very, lucky because
I found love. You know, I think this is number
one; the greatest achievement is that I found a
They told me I was never
going to be able to work
here, and for sure even for
the women who are able to
work here that they expire at
age thirty.
Salma Hayek
855-609-6660 www.senioragecare.com
20 Home Business Summer 2017
12-60_HBM_SUMMER2017.indd 20
People
e Peo
v ew ple
p
ntervi
T e Inte
t s / Th
Reuter
Reu ter
fantastic partner (Franois-Henri Pinault) to
share my life with that I am still in love with,
and that supports me and inspires me to grow.
I also think I am so lucky because I was able to
have a child. I had my child late in my life and
it was very possible that I couldnt and I had
my child. Also, he (Franois-Henri Pinault)
had three other children, and I love children.
I feel very lucky to have four children, a big
family, and that I have a careerstill. They
I feel very lucky to have four children,
told me I was never going to be able to work
here, and for sure even for the women who are
a big family, and that I have a career
still. Salma Hayek
able to work here that they expire at age thirty.
Q: You are living in exciting times I had a very interesting life and witnessed so
many cool things in my life. Im fifty and I am
SH: I am excited that I got to live in a time
happy to be fifty and to have learned so many
where things changed for the Latin commu-
things. Also when you are fifty, my philosophy
nity and we get to work. Its so different now.
When I started, there was no possibility. Im is that I should feel I should relax. Its okay if
also seeing a change for the women. I think I am not the most beautiful. I am fifty, I am
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6/12/17 3:12 PM
 other things too, and now people get to see the
other things because they are not distracted
with the youth and the beauty. I am comfort-
able; look, I let my white hair grow.
Q: Oh, you have gray hair. I dye my hair.
SH: I dont dye [my hair] because I am cu-
rious to see how I am going to look with this. I
am sure in the next movie they will say, Sor-
ry you will have to dye it, but I am enjoying
watching them come in. I dont have any Bo-
tox. Maybe later I will change my mind, but for
now I am comfortable being fifty. I am com-
fortable in my own skin.
Q: You play a mom in the movie How To
Be A Latin Lover, and you are a mom in real
life. How do you compare yourself with your
character and to real life?
SH: I was going to say I am not very differ-
ent in the mother techniques like Sara (Salmas
character). I actually do not allow a cell phone,
because my kid (Valentina Paloma Pinault) is
only nine and for many reasons, I think its im-
portant that children learn to wish for things
that they cannot have. I am very encouraging
with her to do the things that she likes, though,
and am not too strict, but I am with the cell
www.homebusinessmag.com
12-60_HBM_SUMMER2017.indd 21
Peoopplee
I am excited that I got to
rview Peo
Pe
live in a time where things
tervi
nte
The Int rv
changed for the Latin
terss / Th
community and we get to
R ter
Reu
work.
Salma Hayek
about being Latin, and its shown in this movie
through my character. We dont give up so easy
on our own people. We dont give up on our
We dont give up so easy on our own family. It doesnt matter. We learn to forgive.
people. We dont give up on our family. We always open the doors of our houses, and
- Salma Hayek we try to be there for them and to support them
in the good times and the bad times. We hold
phone. You have to pick a few things to be very this idea of honoring blood very, very, strongly.
strict for and then you have to let children be We dont dismiss our family very easily. I am
who they are and let them develop with their proud of that. We respect our elders. I think
space and their curiosity. You have to let them that in America, I see that when elderly people
show you who they are and then you have to become inconvenient, they get put away. I be-
adjust to who they are, and try to be the best lieve we have to deal with inconvenience. For
parent for each particular kid. Its not the same some, I think there are different cases. I do feel
for every kid. we have to respect elders wisdom and love and
honor them and care for them in their old age
Q: What are you the proudest for about be-
because they were there for us. Or even if they
ing Latin/Mexican?
were not, I think it is a virtue to respect our
SH: There is something really beautiful elders.
Summer 2017 | Home Business
21
6/13/17 2:36 PM
 15 Start-Ups to Launch
This Summer
1. Accountant: Many businesses prefer to
hire an outside accountant rather than keep
one on staff. If you excel in mathematics, study
how to draft balance sheets, manage accounts
receivable, create income statements, do tax
accounting and keep track of overall book-
keeping for businesses of all sizes. Practice
using accounting software like Quickbooks
and FreshBooks and watch tutorials to master
skills.
2. Cleaning Specialist: Depending on your
stamina and the quality of equipment you can
purchase, determine whether you want to
provide a cleaning service for corporations,
private residences, college campuses, retail
stores, restaurants, or public institutions (such
as a library). Passing out fliers is a solid way
to market your services when getting started,
and referrals should keep bringing in business.
3. Computer Training Specialist:
Tech-savvy entrepreneurs can help people
with little computer knowledge to grasp the
basics of using the Internet, sending emails,
starting social pages and using Microsoft
Word or Excel for small tasks. If you have
knowledge in both PC and Mac, that will be
especially valuable for training customers who
own different computer types. Offer customers
a checklist of Internet skills you will help them
master over time.
4. Editorial Specialist: Have a passion for
creative or technical writing and a good eye
for detail? There are many different lucrative
careers to consider in the editorial field. Con-
sider becoming a proofreader, copywriter,
website content editor, ghost writer, magazine
writer, or even book writer. Choose topics you
are most knowledgeable in and tap into the in-
dustry that has a particular demand for your
editorial service.
5. Expert Witness: In the legal arena, you
can serve as an expert witness that can testify
on a subject during a trial. Create a personal
website to market directly to attorneys and
firms. To support your career and establish
credibility as an expert witness, provide stud-
ies on your website or papers you have written
on the subject. You must have a very flexible
schedule as court dates can change immedi-
ately and you may need to travel promptly for
a meeting.
22 Home Business Summer 2017
12-60_HBM_SUMMER2017.indd 22
6. Fence Installer: Handy with construc-
tion work and want to avoid the grueling hours
of a larger construction company? Private and
commercial residences are always in need of
installing fences. With general wear and tear
from weather and other elements, fences will
need to be fixed and replaced. Emphasize to
customers the value of a vinyl or wrought iron
fence, as they are attractive and durable.
7. Financial Planner: Undergo the process
to become certified as a CFP (Certified Finan-
cial Planner). Families and businesses search
for financial planners to hire on a contract
basis. You must have a bachelors degree to be-
come certified. Retirement planning is a good
specialty to have as a financial planner, as Mil-
lennials and Generation X are thinking about
ways to save for their golden years.
8. Gift Basket Specialist: Check out dis-
counted stores like TJ Maxx or Costco to find
high quality products at low prices, and put
them together into gift baskets for every oc-
casion. For example, you can make a fun gift
basket that includes root beer, popcorn, candy
and a gift card for Netflix, and market it for
movie night at the office! Holidays are the
perfect time to create specialty gift baskets as
well.
9. Hair Stylist: If you have a job at a hair
salon, are a certified cosmetologist, or are a
self-taught hair connoisseur, establish a home-
based/travelling hairstyling service. Develop
a website that showcases your styling skills in
before-and-after photos, as well as videos. Pur-
chase high quality, organic products that wont
damage hair. Consider offering a Groupon to
gain new customers and pass out business
cards at community events to get connected.
10. Interior Decorator: Reach out to real-
tors and make connections to gain business
from the new homeowners. Offer a free con-
sultation to hear what the homeowner desires
as a finished product. Make sure to question
them about each area of the home, to gauge if
they want one overall theme or different looks.
Take note about whether there will be pets,
children and frequent guests, to determine the
types of furniture and decorations to use.
11. Jewelry Maker: Handmade jewelry is
trending in a fashion world that propagates be-
ing hip and unique. Work with metal and silver
to make quality products that the majority of
people can afford. Add semi-precious stones to
pieces to increase their value. A smart way to
market your jewelry business is by attending
celebrity gifting suites, as A-listers are always
looking for a new undiscovered yet haute jew-
elry brand to flaunt on the red carpet.
12. Massage Therapist: Attain a massage
therapy certification to gain a thorough un-
derstanding of the human physiology and
how to safely and properly conduct a massage.
Practice on family members and friends after
you are certified, to gain confidence for pay-
ing customers. Set up a home salon for local
customers and market yourself as a travelling
business as well. Request a small transporta-
tion fee for in-house visits.
13. Personal Trainer: Fitness buffs can
turn their passion for exercise into a profitable
venture. Get certified as a trainer and set up a
website to market your training service. Write
blogs on health and fitness topics to reach
people on the Internet, get active on social me-
dia pages and pass out fliers for businesses to
display at their locations. Offer the options of
group classes and private sessions for clients.
14. Tax Preparer: If you have a degree in
finance or experience working at a financial
firm, consider starting a tax preparation busi-
ness. Take courses at a community college or
watch free tutorials online to learn how to be
a tax preparer. Many families and businesses
will want to hire a single tax preparer to han-
dle their tax planning during each year to keep
their finances very private and help lessen
their tax bills.
15. Wedding Planner: Fashionistas with
an eye for design, romance and a knack for
organization will do well as wedding plan-
ners. Study magazines such as Elle and Vogue
to keep note of dress trends and the color of
the season. Help clients with dress shopping,
hiring a catering company, picking out floral
decorations, scheduling a venue and even
designing invitations. Gain training by read-
ing books and watching online videos for
inspiration.
For additional information on start-
ing a home-based business this summer,
visit https://homebusinessmag.com/ and
http://www.homebusinessexpo.com/.
www.homebusinessmag.com
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23_HBM_SUMMER2017.indd 23 6/12/17 2:23 PM
 Travel Agent of the Year
Mompreneur Finds Success as an Independent Vacation Specialist
SUCCESS STORIES
with Cruises Inc.
S
ince 1982, Independent Vacation Spe-
cialists with Cruises Inc. have been
creating exciting vacation packages.
Recognized as the industrys original travel
business opportunity, this home-based trav-
el company is part of World Travel Holdings,
the worlds largest cruise agency. As part of
an award-winning, reputable travel agency,
Cruises Inc. has made it easy to succeed as a
home-based travel agent.
Donna Abbene, from Long Island, NY,
joined Cruises Inc. in July 2003. Abbene was
recognized as the 2015 Cruises Inc. Agents of
the Year. Before she joined Cruises Inc., Abbe-
ne was a stay-at-home mom. She also owned
a mailing service business and worked as the
advertising manager of a drugstore chain.
Abbene wanted to do something that she
was passionate about. Since we love to cruise,
I started looking for companies that I could
work for that involved the cruise industry, she
shares. Cruises Inc. was a perfect fit for me
and still is!
24 Home Business Summer 2017
12-60_HBM_SUMMER2017.indd 24
By Sherilyn Colleen
A personal love of travelling inspired Ab-
bene to enter the travel industry. I love being
the one who did all the travel planning, she
says. Again, I wanted to do something that I
would have fun doing and which I would be
passionate about.
The mompreneur considers her flexible
lifestyle to be a great perk of being a home-
based travel agent. She asserts that the most
important benefits of her position are the re- Donna Abbene is an Independent
lationships she is able to have with her clients. Vacation Specialist with Cruises Inc.
Abbene takes the time to have conversations
about much more than simply their travel work from anywhere with an internet connec-
plans. tion, free marketing programs and more.
Abbenes advice for others who are thinking
Self-starters can have fun working from
of becoming independent vacation special-
home while helping their friends and fami-
ists? You get out of it what you put into it. Be
ly enjoy exciting cruises and vacations as an
Independent Vacation Specialist with Cruises prepared to devote a lot of time both building
Inc.! Plus, the company offers the backing of your business and relationships with your cli-
a corporate headquarters team that provides ents, she says. It takes time to build the re-
specialists with the resources of a large corpo- peat business that you need to succeed! For
ration. This includes a full back-office support more information visit www.SellCruises.com
team, web-based business tools so they can or call 877-515-3470.
www.homebusinessmag.com
6/12/17 3:18 PM
 From a Dorm Room to the Market
Business Experts Oral Health Care Product Is Sticking Like Gum
By Alicia McCarthy

G
um can change the world; at least, that
is what Cole T. Evans wants you to be-
lieve, that, and a little confidence with
CONFADENT. CONFADENT Oral Technology
is a break-through oral health care product,
launched in Q1 of 2017.
CONFADENT is a peppermint-flavored,
functional chewing gum, with FDA-approved
active ingredients that help prevent plaque
and gingivitis, whiten teeth, and freshen
breath. The company is based out of Denver,
Colorado, where Founder Evans began to tin-
ker with the mechanics of oral health care.
The concept began in high school, grew to a
prototype in my dorm room during college,
and present day is a commercially sold prod-
uct, states Evans.
Most chewing gums in the market have
become sugar-free, which enable a user to
increase concentration of saliva movement in
general. You can wash away some of the risks
of acid attack if you chew sugar-free gum after
a meal due to the increased activity of your sa-
liva glands. This does not treat the decay and
disease in your mouth. The one-of-a-kind oral
care product contains the active ingredients
necessary to continually fight away the bacte-
ria and plaque-buildup, so that consumers can
obtain strong and healthy smiles.
CONFADENT Oral Technologys big mo-
ment hit as the youth and thoughtfulness of
the brand emerged a few years back. Evans
was actually a Business School student who
was enrolled in the Entrepreneurship program
at Trinity University in San Antonio, Texas. Cole T. Evans is the founder and president
In November 2015, the product competed in of CONFADENT Oral Technology.
Trinitys business plan competition and won
the grand prize of $30,000, beating several Huffington Post). Evans was awarded with the
graduate healthcare students and undergrad- esteemed Kevin Planks Cupids Cup Entrepre-
uate teams from the business school. neur of the Year cash prize award.
The demand for CONFADENT has been
It was after this that Evans decided to take
his plan to a national stage at the Cupids Cup outrageous. There were over 50,000 requests
Competition hosted by the founder and CEO within its first 72 hours online. Its been so
of Under Armour, Kevin Plank. Evans was exciting to watch the concept go from a college
one of six entrepreneurs selected out of over dream to a career in entrepreneurship, states
550 national applicants to present to a panel Evans. CONFADENT gum can be purchased
of judges including Dan Gilbert (CEO, Quick- online through confadent.com and Amazon.
en Loans) and Ariana Huffington (Founder,

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25

12-60_HBM_SUMMER2017.indd 25 6/12/17 3:21 PM

 SUCCESS STORY
Imagine if you could get paid
monthly on these services
that people already use!

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utilities and companies that provide those services.

26 Home Business Summer 2017

www.homebusinessmag.com

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06-07_HBM0616.indd 6
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2:36 PM 06-07_HB
 GET PAID
JUST LAUNCHED!
Earn Commissions on all Credit
When People Pay Their Monthly Bills
Card and Debit Card Purchases
Shane Douglas, one of the home-based business industrys top income earners and trainers is looking to mentor the right
motivated individual this year to achieve success with his premier home based business model. Visit www.BTHE1.com
I
ts a fact that everyone has utility and monthly bills: Electric, gas, cell
phone, TV, Internet, and the list goes on. And no matter how financially
challenged or wealthy someone may be, these essential services are
needed and can never be paid off; everyone will have to pay for these services
for the rest of their lives out of necessity.
So when a global company is open in 24 countries worldwide and
endorsed by one of the wealthiest people in the world, who features this
company on his hit primetime reality TV show not once but twice, says you
should find out more, would you want to hear more about it?
What if this same company said theyd pay you generously for helping
others get paid when they pay their monthly essential bills, would you want
to know even more?
Shane Douglas did, and its paid off in an incredible way for him. Its
been 10 years since this Idaho native living in a town of just 1,500 people
started his home-based business helping people achieve their financial goals
and showing them how they too can get paid every time they pay their own
monthly bills.
I was tired of all the promises from other companies that say you can
become wealthy over night only to find out you have to sell and teach others
how to sell products that are either overpriced or only appeal to a small
percentage of the population, says Shane.
Our company is different: We only offer services that people pay on
monthly basis like gas, electricity, TV, internet, cell phones, home security
and more. And I dont sell anything; I just simply show others how to get paid
every month for services they were going to use anyway and teach others to
do the same.
Shane explains that recent deregulation of Energy providers around the
country has opened up a significant opportunity for more people to choose
who they get their service with, people like to know they have a choice, Shane
says. This, in turn, creates more opportunity for entrepreneurs to grow their
business with our company.
In this declining economy, home-based businesses are on the rise. People
want to supplement their income and possibly replace their incomes while
working from home. So the opportunity to get paid every single month when
someone turns on their lights, heats their home, uses their cellphone watches
TV, logs onto the Internet or arms their security system is a no-brainer, he says.
www.homebusinessmag.com
5 10:34 AM 12-52_HBM1015_UG2.indd 25
06-07_HBM0616.indd 7
26-27_HBM_SUMMER2017.indd 27
BRIDEY
BRI
RIIDEY
EY
Y ORTH
ORT
The way Shane has grown to be one of the top income earners and trainers
in this business is by following the system the company offers all of its
independent business owners (IBOs). He says that he tells people they can get
the same services from the same major service providers, but get paid. Then,
according to Shane, all he does is direct them to his online store, which is
included in the companies start up business package.
Our system can be 100% automated for you, he explains. Simply direct
potential customers to your online store that the company provides for
you, and they can sign up for any of these services with many of the major
companies that are available in their area. When they sign up on your online
store, you receive a residual commission every month when they pay their
bills. Its that simple.
The key to his success, he says, is that he doesnt complicate his business; he
just goes out and shares the companys program and his personal story.
Before you join some other company that makes pie in the sky promises,
ask yourself one simple question. Would people I know buy this product/
service even if I wasnt involved with this company and making money? If the
answer is NO then you should be prepared to be in sales and the team your
going to build better be prepared to be sales people. Because no matter how
much money they say you can make it wont matter if you or your team of
business partners cant sell.
This is where we are different, as I said before we only provide essential
services that people need, want and cant be paid off. This is an incredible
business model with the right services behind it, says Shane
It might not be sexyits utilities after allbut it is simple to just share
the story. Everyone can relate, because everyone pays these bills, because they
have to, he says.
Ive been fortunate to have had major success with this company by taking
action and so has my team. Weve expanded all over the world by sharing this
simple concept with others. Shane is looking to mentor the right motivated
individual this year to the same level of success that he has accomplished,
would you like it to be you?
To see more information about this company go to www.BThe1.com.
Their proven leadership, who started out just like you, are here to
answer your questions and help you get started.
Summer 2017 | Home Business
27
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2:37 PM
 BUSINESSES & OPPORTUNITIES
Face Offensive Competition
by Protecting Your Business
How to Simultaneously Form a Home
Business and Limit Personal Liability Risks
E
very successful business is competitive
in the market in which it is a denizen.
However, competition is not rooted in
defense; it is rooted in offense as in sports
offense and balance must be balanced. Reduc-
ing prices to beat competitors is an offense
strike in the market but always comes with
risks. Using cheaper products can expose po-
tential customers to harm, while also exposing
everyone in the chain of the product to liabili-
ty. As a large corporation (abiding by corporate
procedures), personal liability can be avoided
or shielded by the veil of the corporation. As
a home business operating as a D/B/A or in
Proper Name you have no defense or shield
to protect you from personal liability.
There are various types of business forma-
tions that can protect from personal liability
but the importance of reducing the risks must
first be explored.
Why Is It Important to Consider
My Personal Liability Risks?
The first place to start is why. Every business
is a snowflake. As such past experience is not
enough; it is important to think of the liability
in the current business. Below considerations
will be given in the contexts of particular home
businesses.
A home baker must take proper consider-
ation of his risk. For instance, a home baker
may inadvertently release salmonella upon
consumers. A Notary working from her home
may contain a hazard in her home which can
cause injury to someone looking to use her
service. Conversely, one who owns a private
data entry home business exposes herself to
little liability in most circumstances.
Proper considerations to the risks you could
face will ultimately shape the type of business
you should form.
Types of Business Formations
Generally speaking, there are four catego-
ries of business to form: personal businesses,
partnerships, corporate businesses, and not for
28 Home Business Summer 2017
12-60_HBM_SUMMER2017.indd 28
By Kyle Lawheed, Esq.
profit businesses. Personal business-
es, who are owned by one person, are
typically nominated as sole proprietor-
ships. Partnerships are group owned
businesses. True corporate businesses
manifest themselves as C type or S type Various types of business formation can
Corporations. A related corporate busi- protect from personal liability.
ness type is called a Limited Liability
Company. A not for profit business is
commonly known as a Non-Profit. Each cat-
egory will be explored according to the protec-
tion it affords the home-based business owner.
have a place in the market
When Should a Home Business
Owner Form a C Corporation, S
Corporation or Limited Liability
Company?
C Corporations offer excellent shield to per-
sonal liability. In fact, the legal theory to sue an
individual instead of the corporation requires
herculean evidence to survive a motion dis-
missing the case. A corporation creates a veil
which blocks personal suits. However, forming
and maintaining a C Corporation is costly and
complex.
Most home business owners are not person-
ally familiar with how to file for a C Corpora-
tion and will need to hire an expert (a qualified
attorney or online service) to file The Articles
of Incorporation with the resident state. Also,
a tax expert would also be recommended to
properly file the C Corporation taxes. Many
home businesses do not have the resources
and time for this process. However, where
home business owners contract with govern-
ment or large corporations, for substantial
sums of money, this option would be attractive
to reduce personal risk.
S Corporations are similar to C Corpora-
tions but are not subject to as restrictive of tax
measures, while also personally experiencing
the flow through of profits and losses. Personal
liability is also veiled as in a C Corporation. S
Corporations require a small number of em-
ployees, which typically is not an issue for a
home business.
The other corporate type of business is a
For the home business
owner who wishes to
and give back to her
community with the prots
(or another charitable
purpose), a NP Corporation
can be an attractive
option.
Limited Liability Company (LLC). As with the
S and C types, this business type should be
used when the business experiences substan-
tial profits. LLCs (not a Limited Liability Part-
nership) have specific tax requirements and
filing requirements which should be explored
with a professional. LLCs offer personal liabil-
ity protection similar to formal corporations
and are more affordable. However, localities
must adopt laws allowing this business type,
which again should be explored with a busi-
ness formation expert.
When Should a Home Business
Owner Form a Non-Profit
Corporation?
An emerging business type is a non-profit
corporation. Non-Profits (NP) offer excellent
tax benefits to its members as well as liability
protections. The excellent tax benefits come at
the cost of using the business profits for a pur-
pose other than enriching the Shareholders.
However, for Non-Profits, liability can stem
from two directions, internal and external.
www.homebusinessmag.com
6/12/17 1:43 PM
 The most obvious internal liability a NP fac-
es is improper accounting of profits and wages
leading to personal liability in the form of un-
paid taxes or forced dissolution of NP by reg-
ulating authorities. Other internal liabilities,
which lead to personal liability for a director,
can include: a NP defaulting on a personally
guaranteed loan, intentional fraud or reckless
business conduct, or co-mingling of NP funds.
For the home business owner who wishes to
have a place in the market and give back to her
community with the profits (or another char-
itable purpose), a NP Corporation can be an
attractive option. However, as in other corpo-
rations, corporate formalities must be abided
which usually requires resources and expert
advice.
MailChimp offers a free
account for up to 2,000
contacts with no cap on
the number of messages
you send.
When Should a Home Business
Owner Form a Partnership?
Partnerships are a flexible business type
which offer some liability protections if craft-
ed appropriately. Partnerships which limit li-
ability are restrictive by many factors but can
include the business type, type of partners
involved, or the locality in which it will be
formed.
A Limited Liability Partnership (LLP) in
many ways is similar to a LLC. There is one
key exception. In a LLP one member, man-
aging member, can be personally exposed to
liability. If other members or partners take on
a managerial role, they too can be exposed to
liability. In many, but not all localities, LLPs
can only be formed by the denominated busi-
ness types. For instance, in the United States
of America, State of California, only lawyers,
accountants, or architects may form LLPs. If
your home business has little exposure to li-
ability and may form a LLP, a LLP is a great
business type as it offers LLC-like tax bene-
fits and shields exposure to liability to all but
the managerial partner. For example a family
owned architecture business, which operates
as a home business, could greatly benefit from
this business type.
Other types of Partnerships are similar in
form but are less formal and require less to
properly form the business type. The sculpting
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12-60_HBM_SUMMER2017.indd 29
Take proper considerations to the risks your business may face.
feature to Partnerships is that there is at least
one member whom can be personally liable
for the actions of the business. Money part-
ners (also known as silent partners) are typi-
cally not personally liable for the actions of the
business.
In general, Partnerships offer less personal
liability protections than do corporate busi-
ness types. If operating as a Partnership iden-
tify your liabilities and be vigilant in guarding
against them. Also, be prepared for the worst-
case scenario as a Managing Partner and save
some profits to pay for attorney fees and/or
settlements for future personal liabilities.
When Should a Home Business
Owner Form a Sole Proprietorship?
A sole proprietorship (SP) is the simplest
and most cost-effective business type to form.
A SP is done in the name of the person who
owns the business or in a doing-business-as
(DBA) name. Local laws will govern what
type of basic filings must be done to register
the business. The gravamen found in most tax
audits is improper accounting of profits and
unproven write-offs. As there is no business to
pay taxes, taxes must be paid personally and
accounting must be extremely organized.
A sole proprietorship
(SP) is the simplest and
most cost-effective
business type to
form.
A SP or DBA should not be the long-term
goal of any business. A SP or DBA offers no in-
sulation but rather should be viewed as a way
to test the market without committing serious
funds or resources into a business venture. The
risk for personal liability floats on the surface
so as soon as one can commit to a more formal
business type this should be done.
Balancing Personal Liability with
Resources
By projecting into the future and crystal-
lizing future risks, one can properly form the
right business type. Home business owners
who realize smaller profits and have limited
resources should consider starting as sole pro-
prietorships and eventually forming a type of
limited partnership.
Home business owners who work for a
cause and want excellent tax benefits at the
cost of realizing business profits should form
Non-Profit Businesses.
Lastly, home business owners forming
a profitable business with ample resources
should form Limited Liability Companies with
the intention of eventually transmuting the
LLC into a S Corporation or C Corporation.
As with all complex matters in life or busi-
ness ensure the help of a professional is there
to guide you through your options, because
the best offense in a competitive market is of-
ten having a good defense to protect against
personal liability.
Kyle Lawheed Esq. is an independent legal consultant who does
consulting work for fields ranging from Personal Injury to Contracts
plus many other fields. For business inquiries please contact him by
email at KyleLawheed@gmail.com.
Summer 2017 | Home Business
29
6/12/17 1:43 PM
 Use Social Media to
MARKETING & SALES
Market Your Business
Boost Your Companys Online Presence to Increase Traffic
and Target New Customers
I
f you own a small business, you can save
money by transitioning more of your of-
fline marketing efforts to an online pres-
ence. Starting a social media account is free,
easy, and can help you effectively boost your
companys online presence. Learning how to
market your business via social media can
help you reach your current customers while
also targeting potential future customers.
1. Setting Up Your Social Media
Platform
Identify your target audience. General-
ly speaking, your business has a split target
audience: there are your businesss existing
customers (your current assets), and your po-
tential customers (your target customers). A
successful social media marketing campaign
should make current customers feel heard and
appreciated while also reaching out to poten-
tial customers in a way that promotes your
business.
Start by recognizing your current customer
base. Are they generally older in age? Younger?
Think about what kinds of social media
your existing customer base might be using.
You can conduct an informal survey by ask-
ing customers while they make their usual
purchases.
A little online research might help. Try look-
ing at the social media platforms of your big-
gest competitors to see what demographics of
their customers follow them online.
Once youve identified your target audience,
youre ready to sign up for a social media ac-
count. Youll want to check each platforms
guidelines and user terms for business ac-
counts they may be different from those for
personal accounts. Some of the most common
social media platforms include:
Facebook - generally considered the most
popular social media platform, and one of
the ones most likely to attract all demo-
graphics (including adults over 65). Best if
youre trying to reach a broader audience
across multiple demographics.
Twitter - another popular social media
30 Home Business Summer 2017
12-60_HBM_SUMMER2017.indd 30
By Frank OHara
platform, but predominantly popular
with millennials and other younger
generations. Though not as broad in
its reach, Twitter does foster niche
communities online, which could
end up helping your business.
Google+ - because it is linked with Google,
its considered the best social media plat-
form for increasing your businesss search
engine optimization (SEO) results. More
people using Google to search for business-
es will find your listing if you have a Goo-
gle+ account, especially if youre a local
business trying to reach local customers.
Online social media
managers like HootSuite.
com let you manage
all of your social media
accounts across all
platforms on a single
website.
Instagram - this image-based social me-
dia platform is very popular among ado-
lescents and adults under the age of 35. It
can be a great way to share images of your
product, your business, or the visible re-
sults of your work.
Tumblr - though initially confusing for
many users, Tumblr is an active and en-
gaged way to reach potential customers be-
tween the ages of 13 and 25. Many Tumblr
users are college educated and tend to be
enthusiastically loyal to this social media
platform.
LinkedIn - often considered most effective
for career networking, LinkedIn also lets
you use its publishing platform to reach
a wider audience. It can be very effective
for reaching educated, wealthy customers,
as well as for generating leads between
businesses.
Pinterest - this visually-themed platform
works best if you have relevant images to
A successful social media marketing campaign
makes customers feel heard.
share. It can be highly effective at targeting
a female audience between 30 and 50 years
old, especially those in a higher income
bracket.
Yelp - this website allows customers to post
photographs, rank your business, and leave
reviews based on their service and experi-
ence. Its also a great way to advertise, as
many people searching for a particular
business (say, a local bakery) will turn to
Yelp for listings, hours of operation, and
customer reviews.
Consider using a social media manager. You
can manage your businesss social media pres-
ence and track your online reach without hav-
ing to hire any additional employees. Online
social media managers like HootSuite.com let
you manage all of your social media accounts
across all platforms on a single website.
Youll be able to schedule posts/messages,
review how successful your posts are at
reaching your audience, and view any and
all online mentions of your business by so-
cial media users.
These online social media managers are
free, but there are also paid subscription
managers.
A paid service like SproutSocial will let
you create contacts from your social media
followers to track how successful you are
at engaging them. You can also view and
track how many customers use check-in
apps like FourSquare at your business.
2. Reaching Your Customers
Tell your customers that youre now online,
or consider putting a little sign up next to
your cash register or in your window. You
can also provide the username/handle for
your social media accounts on your busi-
ness cards.
Continued on page 32
www.homebusinessmag.com
6/12/17 1:44 PM
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3:22
2/1/16 1:55 PM
 Use Social Media to Market Your Business
Continued from page 30
Make sure you follow or send friend re-
MARKETING & SALES
quests to your regular, loyal customers.
Find friends/followers who will view your
posts. Start by contacting current custom-
ers, and work towards reaching an increas-
ingly broad audience of potential future
customers.
You should also reach out to your local
distributors, including any businesses that
sell/promote your goods. For example, if
youre a bakery and you sell baked goods
wholesale to a coffee shop, network with
that coffee shop online and tap into their
audience.
You can expand your audience online
by searching for keywords and trending
terms, then liking/sharing those posts or
following the local people or businesses
who posted them.
Start posting on social media. Your posts
on social media should be more than just a
self-promotion. You can post information
about your business, relevant informa-
tion about the industry you work in, and
share (or post your own) photographs of
customers frequenting and enjoying your
business. Post photographs to showcase
your product or your businesss service in
action.
You can offer some type of occasional deal
that only your followers will know about,
or hold a weekly or monthly raffle where
users have to share a post or photograph to
be entered to win.
Include special offers of the day in your
posts, and keep customers updated on
your business.
Keep your target audience in mind. If your
customers tend to be retired, they may not
know what hashtags are or what internet
slang/abbreviations mean.
Remember that your social media plat-
form is a representation of your business.
You can have fun, but keep your posts
professional, and never post anything in-
flammatory about politics, religion or your
personal beliefs.
3. Making Social Media Work for Your
Business
Listen to your customers. Read the feed-
back that your customers give you and take
it to heart, as this may mean the difference
between a returning customer and a for-
mer customer who will tell friends/fami-
ly not to support you. Respond positively
32 Home Business Summer 2017
12-60_HBM_SUMMER2017.indd 32
Respond positively to all feedback, even
negative comments.
to all feedback, even negative comments.
Reply gracefully to bad reviews by saying
something like, Were very sorry you had
a negative experience. Please consider try-
ing us again, and if you mention this post I
will personally ensure that you have a bet-
ter experience with us.
Thank customers for their reviews and in-
put. If multiple customers are saying the
same things, youll need to consider im-
plementing those changes (if possible and
feasible).
Make sure you like and/or comment on
all customers posts to your social media
page. You can also search for people who
checked in at your business, and like/
favorite any photographs or updates they
shared about your business.
Specialize your social media presence. You
may need to decide whether to keep a gen-
eralized social media presence, or one that
specifically appeals to your target audi-
ence. You need to recognize that not every
single person in your town will find your
business appealing.
Remember that if you run a specialized
business (say, a vegan bakery), you may
simply be unable to tap into some poten-
tial customers (like those who do not like
vegan food).
Search engine
optimization, or SEO,
involves altering your
website and social
media platform in order
to better promote your
business.
If you tend to have a niche audience, you
can share posts that will appeal to them.
In the previous example, you might share
posts about the benefits and the personal
appeal of living a vegan lifestyle.
Be consistent with your web presence.
Recognize that building an online pres-
ence (and an online following) takes time,
patience and consistency. How long it takes
will vary, depending on your customers,
your target audience, and how much time/
effort you spend online.
Be consistent. Try to post updates every
day, and take some time each day to like,
respond to, or share customer posts.
Be patient. Having an online presence
wont hurt your business, and it will only
help you, but youll only get out of it what
you put into it.
Use search engine optimization (SEO)
methods. Search engine optimization, or
SEO, involves altering your website and so-
cial media platforms in order to better pro-
mote your business. When you use SEO,
your businesss website and social media
pages will show up higher in the search
results when a customer uses Google (or
any other search engine) to search for rele-
vant terms. Start by identifying key words/
terms that a customer might search for.
You can use plural words, but try to avoid
too much repetition (the fewer the key-
words you use, the better, so keep it under
1,000 characters).
Include any common misspellings of your
businesss name in your keywords so that
someone looking for you will still be able
to find you easily.
Create meta tags on every single page of
your website that incorporate those key-
words. Youll need to know how to use
HTML code to do this, so learn how to
code or find someone who knows how to
help you.
Audit your SEO effectiveness on a regu-
lar basis. You can use auditing tools, like
DeepCrawl or Search Console, to assess
how effective your SEO efforts have been at
reaching customers.
For more useful information on So-
cial Media Marketing, visit this website:
http://tinyurl.com/ORL8XY5.
Frank OHara is an ebook publisher and webmaster. Visit his
website for more informative marketing know-how and much more!
http://frankoharapublishing.webs.com/apps/links
www.homebusinessmag.com
6/12/17 1:44 PM
 Start-Up Tips for
Millennial Entrepreneurs
H
ere is advice for millennial entrepre-
neurs looking to spearhead their own
brainchild startups, work from home
and make their mark in the world.
1. Find an underserved market.
Instead of seeking a market for your prod-
uct or service, its important to review and
research those individuals and groups who
are underserved, and develop something they
need.
2. Rely on superior business to client and
business to consumer relations.
The power of strong customer relations and
client service is paramount in retaining busi-
ness and encouraging referrals.
3. Pursue what you love and what you are
good at doing.
Identify those abilities that set you apart and
capitalize on them to establish the cornerstone
of your business. This will ensure you will be
happy with the work you do.
www.homebusinessmag.com
12-60_HBM_SUMMER2017.indd 33
By Integrity Capital Partners
4. Know when to learn from a failure and
move on.
You will most likely make mistakes, but it is
the rise back to the top that can help you devel-
op the backbone you will need to survive even
when your next great idea does not.
5. Never turn down an opportunity.
We never know where an opportunity may
lead us, so be open to suggestions, criticisms
and new connections. Make time and allocate
resources to try new ideas for expansion.
6. Learn by doing.
The best way to perfect a business from the
ground up and manage a successful team is to
have personal hands-on experience in all fac-
ets of the company.
7. Master the art of the elevator pitch.
Your first sentence should grab their atten-
tion; your second should offer an easy explana-
tion. Have a clear and poignant message ready
for any interaction.
Identify the abilities that set you apart
and capitalize on them.
8. Follow your gut instinct.
Follow what your gut says is right; it most
likely will lead you away from future cata-
strophic situations. Stick to your morals when
making business decisions.
9. Stay the course.
Maintain a strong focus on your end goal
and dont let minor setbacks discourage you.
Be sure your new vision is based on research
and not an on-the-fly decision.
10. Tighten your purse strings.
When starting a new business, always keep
your eye on the bottom line. Theres no need
for overzealous spending on basic office space
and supplies.
Integrity Capital Partners (ICP)
(www.Integrityp.com)
Summer 2017 | Home Business
33
6/12/17 3:23 PM
 Get the Most Out of Your Operations
with Document Management
Strive for a Competitive Advantage by Digitizing
Your Paper Stacks with Scanning Hardware
HOME OFFICE
M
oving into summertime, it is a nat-
ural time for small business owners
and leaders to take stock of business
imperatives and strive for any competitive ad-
vantage available. But its not just your actual
business that you need to focus on. A critical
part of keeping your edge involves reviewing
how your overall operations are performing,
particularly from a technological standpoint,
and thinking about how technology can com-
plement your business.
When picturing a home or small business
office desk, many will include stacks of docu-
ments and clutter in their vision. These piles
are often not an exaggeration and are many
times unorganized and most importantly un-
needed. In fact, a 2015 survey by Software Ad-
vice found that workers in traditional offices
spend an average of six hours per week phys-
ically searching for paper documents, while
many workers in digital offices use document
management software to immediately locate
the documents they need.
If small businesses do
not take advantage of
technological innovations,
they will nd themselves
signicantly at risk
when compared to their
competitors.
In my 35 years of experience in the indus-
try, one thing Ive seen time and again is that
adapting to technology advances can make all
the difference such as in this example and in
many other applications.
Technology as a Competitive Advantage
A small business owners role requires fo-
cus on more than just day-to-day operations
to remain competitive. Research shows that
while small businesses understand the pow-
er of technology to impact their company,
there is still progress to be made. According
to a 2017 SMB Group study, only 32 percent
34 Home Business Summer 2017
12-60_HBM_SUMMER2017.indd 34
By Nobuhiko Kitajima
of respondents recognized that technology
is helping them significantly improve busi-
ness outcomes. While it can be difficult for
the small business owner to keep up with the
dizzying pace of technological change in this
digital age, it is essential to stay ahead of the
curve by leveraging the latest solutions to find
efficiencies and improve performance in dai-
ly processes. If small businesses do not take
advantage of technological innovations, they
will find themselves significantly at risk when
compared to their competitors.
Scan Your Way to Success The Bene-
fits of Digitizing Your Documents
Many small businesses are well along the
path of implementing digital processes on
a range of fronts, although this can often be
thought of as a daunting task. Regardless
of where you are in terms of digitizing your
operations, though, one area to focus on in
2017 is introducing (or increasing) scanning
for document management purposes. More
businesses are seeking to introduce scanning
initiatives within their organizations in order
to enhance performance, as part of an overall
move to embrace digital transformation and
gain a competitive advantage. A survey by In-
foTrends in December 2016 found that 52.5%
of respondents cited a transition from paper to
electronic initiatives within their company as
the key driver for scanning within their orga-
nization. Clearly, there is a real opportunity for
small businesses to make an immediate opera-
tional improvement by implementing (or opti-
mizing) a scan-to-digital capability.
There are a number of benefits that come
with implementing a robust document man-
agement setup, including easier document
retrieval, increased security, better backup/
recovery options (particularly via cloud-based
storage solutions) and the obvious benefits
of editing documents digitally, thus avoid-
ing multiple rounds of manual-entry updates
from hard copies. For those needing to focus
on regulatory compliance, a digital document
management system can streamline and stan-
dardize the process by automating many of the
repetitive requirements.
Implement digital processes to improve
organization and increase productivity.
Another fundamental benefit of moving
to a digital environment through scanning is
that it (literally) frees up space. Many home
or small offices with a limited footprint are
able to free up critical space by reducing their
overall paper load, and also avoid the hassles
that come with implementing and managing
off-site storage.
These benefits all translate to a better setup,
with the potential for a leaner, more efficient,
more profitable and even more eco-friendly
operation, all while creating a more productive
environment for employees (of course, youll
never entirely stop the flow of paper crossing
your desk).
Choosing the Right Setup
Small business owners searching for the
right scanning device should look at products
on the market such as Canons award-win-
ning imageFORMULA document scanner line
that are designed with the small business
owners needs in mind. Since your scanning
may be more ad hoc than mission critical, look
for a product that fits your budget while still
allowing for flexibility in terms of document
type and software integration, and delivers a
combination of quality with ease of use.
These benefits all translate to a better setup,
with the potential for a leaner, more efficient,
more profitable and even more eco-friendly
operation. With the right scanning hardware
and a dedicated approach, small business
owners of all sizes can reap the benefits of a
document management system.
Nobuhiko Kitajima is Vice President and General Manager of the
Business Imaging and Solutions Group of Canon U.S.A., Inc. In
this role, he oversees Canons large format and image capturing
solutions, as well as its mixed reality products and production photo
printer, DreamLabo. Mr. Kitajima graduated from Aoyama Gakuin
University in 1981 with a degree in law. Visit www.usa.canon.com.
www.homebusinessmag.com
6/12/17 1:44 PM
35_HBM_SUMMER2017.indd 35 6/12/17 2:41 PM
 BUSINESSES & OPPORTUNITIES
Become an Online Authority
to Increase Revenue
4 Key Ways Your eCommerce Site Can Make Extra Money
By Chris Danks

E
Commerce is the most common way to
make money online. But as a company
owner, theres a variety of addition-
al ways from reseller hosting packages to
sponsored posts to make extra money from
your website.
With the progression of the Internet, eCom-
merce websites have completely revolutionized
the buying and selling of goods. Sites like Am-
azon have become giants of the retail industry,
giving smaller shops and brands the ideal plat-
form to sell to a global market. In regards to
money-making opportunities, websites have
plenty of potential and avenues to explore. The
following four examples are simple, yet effec-
tive ways to make extra money and continue
the growth of your eCommerce site.
1. Sponsored Posts
You will have undoubtedly noticed that
most company websites have a blog. The
reason for this is that it gives businesses the
platform to speak directly to their customers
through creative, engaging content. Oh, and
its a genius tactic for SEO purposes. Search
engines love blogs.
So how will this make you money? Helping
your site to gain higher ranking and becom-
ing an authority in your chosen industry is
obviously great for business. Another way to
make money right now is sponsored posts.
its any less effective. Whereas previ-
ously youd see this type of advert in
magazines, newspapers, newsletters
and the like, the most beneficial and
valuable places to advertise are the
websites of businesses, publications
and bloggers.
When designing your website, you
will have noticed the option to add
text, images, or widgets to the header,
footer and sidebar(s). Any free space eCommerce websites have revolutionized the
in these areas is an ideal location for buying and selling of goods.
a business advert. If you intend to sell
some advertising space, reaching out 4. Sell Additional Services
to companies based in your chosen niche or
Although your website may primarily be an
industry will be your best bet of finding inter-
eCommerce site, if you have a particular skill-
ested parties.
set or hobby that youve become proficient in,
3. Reseller Hosting Packages it could work as an additional service to offer
By now, you most likely have a custom your customers. A perfect example of this is
website domain (.com, .co.uk, etc.) and have bloggers who also use their site as a promo-
purchased web hosting services. If not, web- tional platform for another service free-
site hosting is the service that grants you web lance writing, digital PR and web design, to
space and bandwidth to create, maintain and name just a few.
expand your site. Another service web hosting If youre part of a company and therefore
companies offer is reseller hosting packages, have access to multiple skill sets you could
which is a simple and ideal way for website be in a position to offer your customers a wid-
owners to make money. er range of services. This not only helps you to
make extra money through your site but also
People will pay you to grow your eCommerce business as a whole.

Companies and online publications will be
aware of how popular blogging is, so what bet-
ter way to advertise their product or service
than a well-written blog post, published on
your popular website? People will pay you a fee
in exchange for posting their article on your
blog, which will include at least one backlink
to their site.
Sponsored posts are a simple, yet effective
way to grow your eCommerce business. Pri-
marily because its a way of earning money
with minimal effort, but also because a variety
of high-quality content will increase exposure,
connect to your target market, and further es-
tablish your company as a brand.
2. Advertising Space
Advertising space isnt a newfound, revolu-
tionary form of promotion, but thats not to say
a fee in exchange for
posting their article on
your blog, which will
include at least one
backlink to their site.
By purchasing a reseller hosting package,
you then become the owner of a reseller host-
ing business and the middleman between the
web hosting company and what are now your
own customers. Many bloggers take this on as
a way to make extra money because website
hosting is a service that many of their read-
ers (bloggers) require. But secondly, because
the service youll be selling is that of the web
hosting company, meaning that it will be their
responsibility to take care of technical aspects
such as maintenance and fixing errors.
The digital age has given birth to an abun-
dance of tech and web-based career paths,
making this generation very much the era of
the freelancer. If you already have a flourishing
eCommerce site, why not add another string to
your bow in the form of an additional service
and income?
Online retail has become nothing short of
a phenomenon. As a business, your website is
the ultimate selling tool and the key to further
establishing yourself as a brand. But why stop
there? There are other ways to make money
online than selling products and the above
methods are simple and easily accessible ways
of doing so.
Chris Danks is the owner and director of Cyber Host Pro. He has over
15 years of experience within the web hosting industry, his company
supply businesses all over the world with a wide range of hosting
services. Visit https://www.cyberhostpro.com.

36 Home Business Summer 2017

www.homebusinessmag.com

12-60_HBM_SUMMER2017.indd 36 6/12/17 4:57 PM

 AAJudgment
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 Denver Transplants Launch Company
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 Bouncing Back with a Bang
Entrepreneurs App for Restaurant Owners and Consumers
Returns to the Market
S
impleDeal is a one of a kind, on-the-go
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 30 Most Wanted Financial
Tips, Tricks, and Hacks
MONEY CORNER
Be Surprised to See the Amount You Manage
to Save in the End
I
n todays time, the daily expenses come
one after the other and a normal person
may find it hard to manage his or her fi-
nances and add to a savings account. It is not
impossible; you just need to make some efforts
to save even very small amounts and you will
be surprised to see the amount you managed
to save in the end.
As beginning is the thing that seems diffi-
cult to everyone, here are some tips that will
help you manage your budgets and add to
savings.
1. Create Your Monthly Budget
You are most likely going to spend more
than necessary if you dont have a pre-planned
budget in your hands. Keep a clear record of
your earnings and spending habits, and plan a
budget accordingly.
2. Get a Piggy Bank
It may seem childish, but starting a piggy
bank is a great habit that will enable you to add
to your savings. You can either fix an amount
to put in your piggy bank daily or simply emp-
ty your pockets into it at the end of each day.
3. Choose Gifts Smartly
Giving gifts has become a tradition as it
shows you care and love for the particular per-
son. But, nowadays, this tradition has become
commercialized and really expensive. You can
instead give them a self-cooked dish, spend
Buy items in bulk that will not get
damaged or expire.
40 Home Business Summer 2017
12-60_HBM_SUMMER2017.indd 40
By Jaffrey Eric
time with them or provide
them another service they
need. Separate your needs from wants and put these wants
in a 30-day list.
4. Use Coupons
Coupons are a great way
to save money. Many companies are offering
coupons for their products and services to beat
out the tough competition in the industry. You
can find these coupons in the newspaper, mag-
azines or online.
5. Turn Off the Lights and Fans When
Not in Use
If you forget to turn off the lights and fans
while going out or at night then make it your
habit to switch them off to save on the elec-
tricity bills. Include the habit in a physical or
mental checklist of things to do before exiting
your residence or going to sleep.
6. Try Shopping at Thrift Stores
Thrift stores are a great place to buy inex-
pensive yet decent quality furniture, luggage
or other secondhand household items that
people have donated
7. Find the Way to Happiness and Life,
Not to Spending
Rather than finding happiness in shopping,
which is temporary and a never-ending cycle,
you should do healthy things that you love to
do. This will allow you to enjoy your life better
along with adding to your savings accounts.
8. Keep Savings and Debts First
While planning payments for all your bills,
you should separate the amount that you will
transfer to your savings and make any debt
payments first. You should still be able to man-
age the bills, groceries, gas, etc. by cutting out
other unimportant purchases.
9. Make a 30-Day List
Separate your needs from wants and put
these wants in a 30-day list. Everything you
want to buy but dont need urgently should be
added to this list. Do this on the 1st of every
month and have a look at the list on the 30th.
The desire for many extraneous purchases will
be gone which will help you save money.
10. Stay Away from the Catalogs
If you have subscribed to catalogs and
emails for different brands to hear about their
latest launches then unsubscribe. The engag-
ing advertisements will tempt you to buy items
you have no true need for.
11. Prioritize Using Cash Over Credit
and Debit Cards
There is no doubt that credit and debit
cards offer you an easy way to make payments.
However, using cash will help prevent spend-
ing more as you will budget accordingly. You
will also be protecting yourself from potential
credit card theft and other fraudulent activity.
Keep a clear record
of your earnings and
spending habits, and plan a
budget accordingly.
12. Share Your Apartment
Apartment renters should find a roommate
to split the rent. If you live in your own house
and have an extra room or the whole floor
(which is not in use), then you can rent it out
to tenants. Make sure to properly evaluate that
they will be a good fit to be around your home
office environment.
13. Save on Groceries by Growing Your
Own Vegetable Garden
Your own vegetable garden will not only
help you save on groceries but it will also
provide you with 100% natural vegetables en-
suring safety from processed food and food
poisoning. Utilize your work breaks to tend to
your garden and you will save a lot on produce
over time.
14. Avoid Eating Out
Continued on page 42
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6/12/17 1:45 PM
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 30 Most Wanted Financial Tips, Tricks, and Hacks
Continued from page 40
Home-cooked food is more nutritious and
helps you save money in the long run. Get in
the habit of eating at home. You can find rec-
ipes online for quick, cheap and easy meals
MONEY CORNER
to make that will keep your body fit and
energized.
15. Get a Rewards Card
There are many stores that will offer you re-
wards on gas or other utility items if you make
a purchase from them for more than a specific
amount of money. Choose the store that you
frequent the most and plan to make the major-
ity of your purchases there to maximize your
rewards bonuses.
16. Have a No Spend Day Every
Week
As this day will allow you to add to your
savings, you will start anticipating it. And
chances are that you will increase the days to
two after noticing the difference of your sav-
ings account.
17. Wait for Festival or Seasonal Sales
for Making Big Purchases
Most people do special shopping for fall,
winter, spring, or summer. Instead of buying
clothes, shoes and other items every month,
you should do your shopping during the sales
42 Home Business Summer 2017
12-60_HBM_SUMMER2017.indd 42
Always purchase from companies that
offer a warranty.
season.
18. Buy in Bulk
Do you buy items according to daily or
weekly needs? If yes, then change your hab-
it a little. Buy those things in bulk (for your
monthly needs) that will not get damaged or
expire. This will help you save and receive dis-
counts on the big purchases.
19. Borrow Books from the Library
Hard copies of books are too expensive and
many of these books are such that you would
If you have subscribed
to catalogs and emails for
different brands to hear
about their latest launches
then unsubscribe.
not read them once exams and classes are over.
So, instead of spending money on these books,
you can borrow them from the library.
20. Dont Waste Food
There is nothing worse than wasting food.
So, rather than throwing the leftover food in
the dustbin, you should eat it the next day if
it is not spoiled. However, it would be fiscally
smarter to make a habit of cooking only the
required amount of food.
21. Try eBooks
It is the era of the Internet and eBooks
are available on almost every subject. Whats
more, they can be downloaded free of cost.
Instead of buying hard copies of books, you
should try reading eBooks. It is the conven-
tional and economical way to learn.
22. Prefer Repair Over Replacement
Most of the time it is expensive to replace
www.homebusinessmag.com
6/12/17 3:42 PM
 a particular item as compared to repairing it,
but we still choose to replace it. You should get
it repaired if it will be in solid working condi-
tion after getting fixed. Always remember the
rule of 3R (Reduce, Reuse and Recycle).
23. Train Your Pets
In many houses, pets damage the furniture,
carpets and other items. Though pets are great
additions to the family, you should train them
to have good behaviors. It will help you save
money that you otherwise could be spending
on repairs or on replacing damaged items.
24. Get a Water Filter at Home
Undoubtedly, buying your own water filter
will cost you more initially but it is an econom-
ical and eco-friendly way to stay hydrated in
comparison to buying cases of water bottles.
25. Buy Things by Quality, Not by
Quantity
Like most people, you may get easily attract-
ed towards things that are less expensive. This
would allow you to buy more things for the
same price. It is recommended to give priority
to the quality rather than getting tempted by
the quantity.
26. Use a Clothesline
If there is good sunlight where you live then
There are many stores
that will offer you rewards
on gas or other utility items
if you make a purchase
from them for more than
a specic amount of
money.
dry out your clothes on a clothesline. It will re-
duce your electricity usage and will cut down
on your electricity bill. Also, it will protect the
fabric from shrinking.
27. Buy Products That Come with a
Warranty
There are plenty of products for which some
companies offer warranties and some do not.
You should always make your purchases from
companies that offer a warranty. It will not
only give you confidence in the quality but
will also save you money on potential repairs
if they happen within the warrantys period of
time.
28. Alter Your Clothes at Home
It is not a once in a blue moon matter
when you will need to get your clothes altered.
And tailors may charge you very much for the
alterations. It would be wise to have a small
sewing machine at home to make clothing al-
terations on your own.
29. Dont Spend Much on Trendy
Clothes
Trendy clothes may help you gain popular-
ity, but most of the time, they are a waste of
money because you may not wear them once
the trend fades out. So, try to buy clothes that
are timelessly trendy.
30. Exercise Daily from Home
Exercise should be a not-to-skip part of
your daily routine as it keeps people healthy
and saves on money that otherwise you would
spend on medications and hospital bills. This
does not mean that you should join a gym.
You can easily practice exercising at home and
avoid paying a monthly bill to the gym.
None of the above-mentioned tasks are dif-
ficult; you can easily become adapted to them
by making small efforts. I am sure that these
methods, collectively, will help you save a sig-
nificant amount of money.
Jaffrey Eric is a professional writer at Thinsquare LLC with more
than 5 years of experience. He loves to write about the latest tech-
nologies and trends in the field. He loves to play adventure sports in
his spare time. Visit https://www.thinsquare.com/.

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www.homebusinessmag.com Summer 2017 | Home Business

43

12-60_HBM_SUMMER2017.indd 43 6/12/17 4:08 PM

 Grow Your Home Business
Continued from page 19
F E AT U R E
Each piece of your marketing content should belong in a greater strategy.
clients and tell them how to get the most out
of your product or service. They will not only
come back for more purchases, but they will
also share recommendations that will gener-
ate fresh revenue streams. When a client has
a problem or doesnt know how to use your
product, you have to provide the best possi-
ble support. Hire capable agents, train them
well and get updates on a regular basis.
5. Email Marketing
When youre dealing with business owners
and marketers, you know that they mostly
communicate via email. Since this is a great
way to reach your audience, its important
to attract subscribers and start sending out
beautifully-designed emails. Add a subscrip-
tion button at your website and invite the vis-
itors to join the list with an attractive offer.
Growth and Success Tips
for Aspiring Entrepreneurs
1. Build a support network of family,
friends and colleagues.
2. Love what you do and others will
love what youre doing, too.
3. Lead by example for everyone in
your company.
4. Take every opportunity as a
lesson.
5. Spread the word and message of
your company.
6. Business planning will improve
your chances for success.
7. Have a goal in mind, but make
sure to always surpass it.
44 Home Business Summer 2017
12-60_HBM_SUMMER2017.indd 44
They will be getting promotions, discounts,
and valuable information via email.
Tom Jager LL.M. is a professional blogger based in London. He
covers topics related to digital marketing, blogging, social media
and business in general. He is always seeking to discover new
ways for professional and personal growth. Email tomjager77@
gmail.com.
Make good use of your summer days
by improving your mindset, striving for
positive customer interactions, tuning up
your content marketing efforts, and con-
necting with businesses via online medi-
ums. Grow your business throughout the
rest of 2017 with these experts insights.
For additional information on start-
ing and growing a home-based business,
visit http://homebusinessmag.com/ and
http://www.homebusinessexpo.com/.
8. Networking is the key to success as
you never know who youll meet.
9. Ask questions and make mistakes
its how you learn.
10. Dont lose sight of why you started
your company so you always stay
true to your brand.
Ross Sapir is the Founder and CEO of New York Citys pre-
miere moving and storage company; Roadway Moving
(www.roadwaymoving.com)
www.homebusinessmag.com
6/12/17 3:57 PM
 HealthPostures Brings Easy Ergonomics into the Home
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45
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 New Tech by VTech Can Crank Up the Quality
of Meetings
I
n many home offices, its common to jug-
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This can cause frustration and decrease
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want others nearby to hear. They can pair a
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phone to place or answer a private call.
Day-to-day business operations for small
businesses and home offices consist of numer-
ous conference calls, says Ernie Levenson,
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With the two newest additions to the VTech
conference phone family, businesses can now
consolidate multiple phone systems into a sin-
gle device. This provides versatility in a work-
place and conference room environment.
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46 Home Business Summer 2017
12-60_HBM_SUMMER2017.indd 46
Team meetings in a small office
often involve hovering around one
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ery call, so theyre always ready to
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sides of the conversation. With the VCS752, ends can hear loud and clear.
important thoughts and ideas rarely get lost in Small business owners sit through a lot of
transition. meetings. Its important to make the most out
Growing businesses need technology thats of them. A flexible conference phone can save
easy to use and expands when more employ- time, improve collaboration and build busi-
ees and clients join the team. For large envi- ness relationships. The VCS752 costs $270
ronments, users can add up to three VCS850 and the VCS850 is priced at $139.50, avail-
SIP DECT expansion wireless speakerphones able to purchase on Amazon.com. To learn
to the table without messy cords. The three more about VTech conference phones and
speakerphones, together with VCS752, can accessories, go to businessphones.vtech.com/
support up to 27 active participants. Whether products/conference-phones.
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A
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48 Home Business Summer 2017
12-60_HBM_SUMMER2017.indd 48
By Becky Neems
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Through her business, Allen also gives back
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Sydney Allen is the founder of Storybook
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