www.insightssuccess.

com The way of business solutions

MARCH 2017

EST GROWIN
AST

G
F
Towards Green
Eco-Mobile Apps for
the Cleaner Environment
Trending
Mobile Apps for
Smoother Human Life
Beginning
Wireless Mobile Technology:
Josiah Humphrey Scope for Tremendous
Co-CEO & Founder Opportunities

Appster
The Best Software Development Process in the World
For Technology Entrepreneurs and Challenger Brands
Since 1984

www.fossil.com
 GRIP That Truly Works.

+91-11-23311112-7
www.jktyre.com
 Editorial

T he mobile apps usage has increased tremendously over

the past few years. Continuously growing mobile
technologies resulted in the strong adoption of modern
smartphones, more and more. Today, consumers are using
mobile apps to order food, plan & order groceries, book tickets,
perform banking transactions, watch videos, listen to music, etc.
The number of mobile apps keeps on increasing continuously to
make our day-to-day life easier by facilitating through their
unique functionalities.

Today, Keeping in touch with friends anywhere across the globe

is no more a chore, as mobile apps like Facebook, Whatsapp,
and more are connecting not only two friends, but also bringing
all groups of friends together on a single platform with 24 hours
uninterrupted connection. Everything in the world is becoming
digitized, pushing the growth of mobile apps. Daily newer and
Mobile Apps: newer apps are getting introduced with special features and
functionality. Millions of apps are available on iTunes store and
Making our Play store with different categories. Mobile users have
downloaded billions of apps from their respective app store.
Lives Effortless App developers are providing different supports of apps
depending on the hardware and software on the devices.
and Pleasant The growing demand for more functional apps has made
innovation as an essential part of mobile app development. New
technologies like Virtual Reality (VR), Augmented Reality
(AR), Articial Intelligence (AI), Internet of Things (IoT),
Cloud, Wearable Devices, and more are gaining the share in the
mobile app space. Voice controlled apps like Alexa, Cortona,
Siri, Google Assistant, and more are spreading their roots
strongly in all utility segments like the refrigerator, cars,
mobiles, and more.

Bigger players like Google, Apple, Amazon, Uber, and

Microsoft are investing heavily in the future apps like Voice
Controlled apps, Smart homes apps, IoT, and Cloud. Mobile app
space only feels much crowded, but actually, it is demanding a
lot of innovations for changing user trends and requirements.
Till lots of space is available for new innovative apps that suit
for the future technologies and needs.

Suhel Mashayak
CONTENTS
8
Appster:
The Best Software Development Process
in the World For Technology
Entrepreneurs and Challenger Brands

CXO STANDPOINT

32
Towards Green The Need to
Eco-Mobile Apps for the
Cleaner Environment 22 Understand the
Necessity of Innovation

Trending
Mobile Apps for Smoother
Human Life 36
20
Five Mobile App
Development Trends
Beginning to Watch Out For in 2017
Wireless Mobile Technology:
Scope for Tremendous
30
42
Opportunities

Managing corporate
communication on
mobile devices
7/Apps:
Exhaustively Researched,
Meticulously Planned
and Designed to Pixel Perfection 16

18 A.Y. Technologies:
Building Software
that Solves Real Problems

26
Five Pack Creative:
Where Beautiful Apps
Are Born

28 Fueled:
Fueling the Mobiles

38
Touchtap:
Building World-Class
Apps

40 Innum:
An Independent Design
and Development Agency
 Editor-in-Chief Pooja M. Bansal
Senior Editor Ariana Lawrence
Managing Editor Suhel Mashayak
Co-Editors
Vikram Suryawanshi
Abhijeet Parade
Visualiser David King
Art & Design Director Amol Kamble
Co-designer Alex Noel
Picture Editor Aparna Vanzul
Art Editor Vinod Alhat
Business Development Manager John Mathew
Steve Smith
Marketing Manager Chris
Business Development Executive
David, Joseph,
John, Mary
Research Analyst Jennifer
Circulation Manager Robert
Database Management Steve
Technology Consultant Vishal More
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March, 2017
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,
 Mobile App:
Simplest Way Towards Digital Life
W ith every passing year, mobile apps are rapidly growing than any other tech products. Today, mobile apps
become the everyday need of a human life that resulted in the formation of this huge industry which is
growing daily, and there is not any friction seen for it. The number of mobile apps in the market is getting
launched with their unique applications and specications. Since nature and preferences of common users are going
through speedy changes because of the high-performance gadgets, new emerging technologies, and other trends, the
latest innovations and their adoption is making the mobile app industry more valuable business.

For this issue of The 10 Fastest Growing Mobile App Solution Provider Companies, we highlight the cover with
Appster, which is the fastest growing App Development company with a vision for creating the most innovative app
technology in the world. Appster has ofces in 3 continents from Melbourne to San Francisco with the best software
development process in the world for technology entrepreneurs and enterprise companies wanting to take new ideas to
the market. It helps both entrepreneurs and enterprise with the platforms; Ideation, Validation, Development &
Marketing.

Josiah Humphrey and Mark McDonald are the Co-CEOs and Founders of the Appster. Both had started the
company back in 2011 when they were 18 & 19 years old. In 5 years they have aggressively grown to over 400+ staff
over three countries, with eventual plans to IPO. They are extremely passionate and obsessed with building a company
culture that embodies Appsters mission.

Insights Success Magazine, after doing in-depth research and studies, has shortlisted; 7/Apps: Exhaustively
Researched, Meticulously Planned and Designed to Pixel Perfection, A.Y. Technologies: Building Software that
Solves Real Problems, Five Pack Creative: Where Beautiful Apps Are Born, Fueled: Fueling the Mobiles, Innum:
An Independent Design and Development Agency, Touchtap: Building World-Class Apps, Clearbridge Mobile: User-
Centric Product Design & Engineering, Crazy Web Studio: Complete solutions in the eld of Web technology and
marketing, and Octal Info Solution: Technology-Outsourcing-Simplied.

While going through our magazine dont miss out, Eco-Mobile Apps for the Cleaner Environment, Mobile Apps for
Smoother Human Life, and Wireless Mobile Technology: Scope for Tremendous Opportunities from the Editors Pick.
Managing Corporate Communications on Mobile Devices, The Need to Understand the Necessity of Innovation, and
Five Mobile App Development Trends to Watch Out For in 2017 from the View of the Successful Leaders.
 COVER
STORY

Josiah Humphrey
Co-CEO & Founder
 p s t e
Ap ftware r
The Best
So
o p m e n t
Devel n the World For
Process i
Tech n o l o g y
Entreprene
ng e
urs
r B ra
&n d s
Challe

Build Things that Change the World
T he Mobile app industry is all about differentiation
and providing the proper value for customers. The
solutions arent just about making a great app
anymore. There is a myriad of other things that are
important, Speed of implementation, Quality of the
solution, and Measuring engagement, are some of the
things apps need to focus on to be successful today.
Appster is the fastest growing App Development
company with a vision for creating the most innovative
app technology in the world. For getting this goal, Appster
is working with the people, with incredible ideas that
make them more valuable.
Appster has ofces in 3 continents from Melbourne to San
Francisco with the best software development process in
the world for technology entrepreneurs and enterprise
companies wanting to take new ideas to market. Appster
helps both entrepreneurs and enterprise with the platforms;
Ideation, Validation, Development & Marketing.
We
Building
World-Class
Apps
Creators of Appster
Josiah Humphrey and Mark McDonald are
the Co-CEOs and Founders of the Appster.
Both had started the company back in 2011
when they were 18 & 19 years old. In 5 years
they have aggressively grown to over 400+
staff over three countries, with eventual plans
to IPO. They are extremely passionate and
obsessed with building a company culture
that embodies Appsters mission.
Secure Solutions for Success
Appster is not just an app developer but a
team of Appster focuses on helping their
clients be successful across the entire
lifecycle of app development. They focus
mostly on de-risking a project and asking
themselves what needs to happen at a
technical and commercial level in order for
the project to be successful.
Appster has a unique set of offerings which
are focused on making projects successful. In
their Rapid Concept Workshop, they design
product strategy and map out the right
technical solutions. In Traction Labs, they
help prototype and validate ideas at an early
stage.
Benets for clients
Appster has helped many clients go on to
 We
raise millions of dollars, have multi-million dollar

valuations and in some cases get acquired. It provides
separate solutions for startups and enterprises, by

Build Break
understanding the fact that both demand a different type
of solutions for their businesses.

through Products
Appster works exclusively with high potential disruptive
startups and every project is important. Instead of having
countless departments and cross functional hierarchies,
they build stable and high performing teams which work
with each other regularly and with limited clients, so that
they get clients vision and dream and can truly get
onboard executing it. Its HOW clients get the execution
power of a global big development rm with the
transparency and collaboration of having a technical co-
founder.
for
Challenger Brands

Appster doesnt think of themselves as a vendor, but a &
Disruptors
critical partner to help solve real business challenges.
Team Appsters belief is that, you get the best outcome
when we work with you rather than for you. If you
agree, well get along well!

Appster has launched dozens of Australias most successful tech startups over the last 5 years. Their deep experience
working on the bleeding edge of emerging technologies and launching #1 apps means clients project is developed using
best-practice and is truly future proof.

Learnings from Experience

Setting up an ofce in India: When both the founders of Appster were 20 years old and had no context of the culture, the
way of doing business, etc. They took a huge risk to set up there and struggled early on, but with determination and grit, they
managed to build one of the best app development facilities in the world now with 350 people.

Scaling: They had one time when they went from 150 to about 300 in the space of 3 months. Having so many new people
joined at the time was almost like an acquisition of a new company and the culture was impacted for a period of time. They
spent a lot more time focusing on the culture and working on improving leaders across the company which has had some
lasting impact.

Setting up in the US: Both founders know that it is a very competitive market here and they underestimated the amount of
effort and time it would take to get things as large as their Australian operations. But it has paid off now and have two ofces
in San Francisco and New York.

Customer Oriented Approach

Getting noticed is the biggest challenge, says Josiah about todays competitive mobile app industry. It is becomingly
increasingly expensive to get installs with increased competition too. You need to focus on building an incredible product
that people want to rave about. You also need to start thinking about virality and retention from day one. We have some epic
Growth Hacking services that focus on all of these as well as launch strategy and execution, Josiah added.

Achievements and Future Plans

Appster awards:
-2014 BRWs 27th Most Innovative Company
-2015 Telstra Business Award
-EY Entrepreneur of the Year
As per future plans, Appster is fully focused on building a development hub for the greatest ideas and innovations in the
world.
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 Company Name Management Brief

7/Apps 7/Apps develops world-class apps and the complex systems

Juan Fernandez
needed to power them solving the toughest of problems and
www.7apps.com Co-founder & CEO elevating every user experience.

A.Y. Technologies is a mobile development and web application

A.Y. Technologies Amin Yazdani agency in Vancouver, B.C., created by founder Amin Yazdani in
www.aytech.ca Founder December 2015.

Five Pack Creative (FPC) is a mobile app development agency

Five Pack Creative Jerry Beers that provides creative solutions for companies in need of mobile
www.vepackcreative.com Co-founder & President
app services like development, stafng, training and more.

Fueled Rameet Chawla Fueled is an award-winning technology product consultancy and

www.fueled.com Co-founder popular mobile app company.

Innum Tomislav Car Innum is an award-winning software design and development

www.innum.co CEO & Co-founder agency that provides Mobile and Web App solutions.

Touchtap is an app development agency, based in Dallas/Fort

Touchtap Noah Labhart Worth, TX which provide iOS and Android native development
www.touchtap.io Founder services to startups, agencies and entrepreneurs.

Appster Appster is the fastest growing App Development company

Josiah Humphrey
with a vision for creating the most innovative app
www.appsterhq.com Co-CEO & Founder
technology in the world.

Clearbridge Mobile is an award-winning full stack mobile app

Clearbridge Mobile Deepak Chopra
development company in Toronto that provides user-centric
www.clearbridgemobile.com CEO product design & engineering services to enterprises.

Crazy Web Studio Ltd. Radoslav Nedyalkov Crazy Web Studio provides complete solutions in the eld
www.crazywebstudio.com CEO of Web technology and marketing.

Octal Info Solution is a web & mobile app Development

Octal Info Solution Pvt. Ltd. Arun Goyal
Company, which provides all types of innovative mobile app
www.octalsoftware.com M D, Founder and web solution.
 7/Apps:
Exhaustively Researched, Meticulously
Planned and Designed to Pixel Perfection
T he mobile app market is beyond saturated. Building
something unique and good is now more difcult
than ever. More choices for consumers means sub-
par apps cant compete. To catch any attention, apps must
be useful, intuitive, engaging, and attractive.
Unprecedented market growth has resulted in an enormous
demand for developers. To remain competitive, many
development shops and ad agencies have turned to foreign
developers,
which can lead to
lower quality
code and design
along with
inherent language
and time barriers.
Choosing the
low-cost
developer will
almost always
cost a client more
in the long run.
7/Apps focuses on developing world-class apps and the
complex systems needed to power them, solving the
toughest of problems and elevating every user experience.
About 7/Apps and its Achievements
Through ideation, rapid prototyping, rigorous development
and testing 7/Apps brings truly great ideas to life. Visions
theyve engineered for clients include Cliniques Blue
Ocean app that customizes product regimes, the National
Park Services interactive walking tour app for Gettysburg
visitors, an app that identies paper currency for the
visually impaired on behalf of the U.S. Mint, and most
recently, marking the rst-of-its-kind React app that
connects appliance owners with pre-screened repair service
providers on demand for ServiceTapp.
16
Architect of 7/Apps
7/Apps blended creative, technical, and strategic vision is
driven by its Co-founder and CEO, Juan Fernandez.
Fernandez began his professional career as a graphic
designer. His portfolio earned him a position with Walt
Disneys Imagineering and Animation studios, where he
developed an afnity for creative technology and artistic
excellence over his seven year stint. Recruited by Apple,
Fernandez spent the next seven years helping grow Apples
Enterprise Group by designing and implementing some of
their largest and
complex solutions for
hospitality customers
such as Royal
Caribbean Cruise Lines,
Hilton, and Starwood
Hotels.
Inspired to bring his
own ideas to life he left
Apple to start a
company where he could combine his love of design and
technology to build creative enterprise apps and technology
solutions for forward thinking clients.
Identifying Truly Great Ideas
Fernandez says, To be effective in this market, you need to
be able to identify the truly great ideas and work with
clients that have what it takes to see their ideas through to
success. You need to foster a creative environment, rene
your ideas, but then execute quickly, without sacricing
quality.
The 7/Apps team works to anticipate client needs today and
years into the future. They keep up with and look ahead of
rapidly evolving technologies. They build scalable support
products, such as websites and back-end cloud
infrastructure, in addition to their mobile app solutions.
| March 2017 |

They also craft pitch decks on behalf
of clients seeking funding and provide
pro-forma vetting services before an
app hits the marketplace.
Theres always
Unique Services for Clients
The 7/Apps team puts a lot of
emphasis on research, ideation, spec
a way to shine,
writing, and planning. Those
components should account for 20-30
percent of the total budget for an app.
as long as
Clients that havent budgeted for
research and ideation often end up
you execute
wanting major changes mid-process.
The resulting expense usually adds up
to more than the initial research and
brilliantly on
ideation budget. 7/Apps is also unique
in that during ideation, the team goes a fantastic idea
beyond rough designs, creating
production ready art, iconography and theres little
the entire app UX and prototype. Many
companies start development after
crude wireframes and can leave out
critical details that cause development
delays.
Juan Fernandez
room
for error

Co-founder & CEO
The 7/Apps team of well-rounded
experts brings passion to every project
and works together to develop the best
possible solutions to turn early stage
ideas into visionary products. They developers may be jumping in on, but
work hard to make sure their clients the team at 7/Apps works to remain
know their ideas never have to be focused on identifying those unique
limited. components in a clients vision that
allow for apps that stand out. They are
Learning from Every Lesson willing to turn work away when
Because 7/Apps rst team was too experience tells them an app idea appreciate their value, and want to
designer-heavy, they over compensated wont succeed or cant compete in a work with them. As innovators,
by hiring journeymen in very specic saturated market. Theres always a technologists, artists, and
elds who couldnt see beyond their way to shine, as long as you execute perfectionists, they believe form and
own discipline. Those lessons helped brilliantly on a fantastic idea theres function must have equal footing to
7/Apps to evolve into a multi- little room for error. Thats why you do create not only apps that will succeed
disciplinary team with broader, the research, design, plan and rene today, but also be relevant for years to
complementary expertise. I consider your ideas and then rene and rene come. They have a knack for
our team to be one of the best in the again. Then you code, says predicting future trends in technology
industry, says Fernandez. Fernandez. and they ultimately want to catapult as
many great ideas into success as they
It can be easy to get distracted by the Future Goals have the fortune to.
breakneck speed of the industry and The 7/Apps team accepts projects for
what trends hundreds of other clients who share their vision,

| March 2017 | 17
A.Y. Technologies
Building Software that
Solves Real Problems
W ith more than 2 billion smartphone users in the
world, the mobile app industry is booming
more than ever before. Not only do we have a
bigger market for mobile apps, we have a more
A.Y. Technologies prides itself on its talented and exible
team, which has emphasis on delivering digital products
frequently and rapid iteration.

Software Architect
sophisticated market. Users are not settling for mediocre
apps anymore. They demand the highest quality Amin Yazdani is the Founder of A.Y. Technologies Inc.
performance and user experience. Amin has more than 15 years experience with software
development and 5 years experience with software
Whether an app is already released or going to be architecture and design. He has helped many startups
released, they cant survive if they dont meet with the scalability of their software systems and
certain standards. Speed, usability and implemented agile processes to improve
performance are big standard software development efciency. He is an
differentiators in this market, and A. Y. advocate of the new wave of software
Technologies is the keeper of these development and operation management
standards. (DevOps) and has been a volunteer and
organizer of DevOpsDays Vancouver for
A Mobile Development and Web the past 3 years.
Application Agency
A.Y. Technologies is a mobile Amin has a B.Sc. Degree in Software
development Engineering from Sharif University of
and web application agency in Technology and M.Sc. Degree in
Vancouver, B.C. Quickly Computer Science from Simon
growing to a team of 8, A.Y. Fraser University.
Technologies provides a range
of services Unique Differentiators
from their initial Roadmap For A.Y. Technologies, there
Workshop, are two unique differentiators
development, and custom software/integration services. in the market: 1 - Technology and 2 - Process.

They use state of the art technology to solve problems for
their clients. As an Agile development organization, they
collaborate closely with their clients and focus on
delivering innovative, scalable applications in rapid
iterations.
On the technology side, they build all their mobile apps
with React Native. React Native is on the cutting edge of
technologies for building Cross-platform mobile
applications. The apps they build with React Native are fast,
performant, secure, and cost-effective. Furthermore, as they

18 | March 2017 |

build only in React Native and then
compile into both Android and iOS
platforms, their clients spend less
money and get more value.
As an agile
On the process side, A.Y. Tech has a company,
unique on-boarding program called the
Roadmap Workshop. They offer
Roadmap Workshops for every stage of
we deliver
the product development cycle. They
help entrepreneurs get their ideas off
results fast
the ground and nd product market t,
and also helps start-up businesses
and
speed up development and growth.
Furthermore, they help the established
businesses improve efciency and
make sure
reduce costs. they can see
These workshops are 2 weeks long and
the main goal of all of them is to
the return
reduce the risk of failure, delays, and
cost overrun. Untill now A.Y. Tech has
been very successful with these
on their
workshops and expects more in the
future.
Amin Yazdani
Founder
investment
Current Challenges within the
Market
Being a young company, the team of Building Great Apps that make
A.Y. Technologies has learned a lot Companies Successful
during the past year and half. Theyve To overcome the current and future
learned the value of clear market challenges, A.Y. Technologies
communication between team follows the best user experience design
members and their clients, and how to practices with state of the art mobile clients think they want. We guide them
better manage projects to deliver as development technologies. They bring through our process and clarify what
promised. the best of both worlds together to help they need and, in the process, reduce
apps reach their full potential. They the risk of failure. By building
They found that the biggest challenge also focus on building scalable clickable prototypes that look like the
for mobile apps is that users are getting platforms for apps, so they can easily real thing, we help them test their apps
more sophisticated and their standards handle millions of users. With their with their target market before writing
are generally much higher. The apps focus on startups and entrepreneurs, a single line of code.
that had acceptable performance or they build apps that make companies
user experience a year ago would not successful. Their goal is to help startups achieve
pass the test today. Mobile apps need their growth goals. And they see
to match the level of sophistication of Making Mobile Apps more User- themselves as a leader in a new mobile
their users and thats the biggest Centric and Performant app movement, one that is making
challenge, both from the technology On their unique approach, Amin says, mobile apps more user centric and
side as well as user experience design. We are not here just to build what performant.

| March 2017 | 19

FIVE MOBILE APP
DEVELOPMENT
TRENDS TO WATCH
OUT FOR IN 2017
T his past year shaped up to be a phenomenal year for
the app economy, and 2017 is set to be another
progressive year. There has been a continuous
growth in the number of companies that are adopting the
mobile-rst mindset, and realizing that the mobile is no
longer an optional investment, rather a necessity.
Today, apps arent just built for smartphones, but for a
myriad of other platforms, including connected TVs, smart
homes, IoT-enabled devices, and many more. With these
various platforms, the app space holds a signicant amount
of promise and opportunity for the both companies and
consumers. What does the future hold for the app economy?
Here are our top predictions on the tech trends that will
shape the way we use and think about mobile app
development:
1. Progressive Web Apps Gaining in Popularity
Progressive web apps have attracted a lot of attention
because of the ease of development and the almost instant
gratication for the apps user experience (UX). A
progressive web app is an application in which the user
interface runs in a web browser. With a progressive web
app, users will be able to immediately begin using it
without downloading it rst.
Progressive Web Apps are fundamentally designed to help
websites load on mobile with unstable or poor data
conditions. The capabilities of web apps are advancing
quickly, including better performance with special features
such as push messaging.
20
CXO Standpoint
2. Android Instant Apps Becoming More Common
Similar to Progressive Web Apps, Google recently
announced Android Instant Apps, which delivers exactly
what its name says-it enables Android apps to run instantly.
These apps do not need to be downloaded or installed on a
device, making it possible for users to access a wider range
of apps seamlessly. For example, if a user sends a link from
a friend, they can open it with one tap. This enables them to
utilize a specic feature from the app without actually
installing it on their own device. Android Instant apps are
still in its early days, and only available for Android that is
limiting, however theyre great for apps people may not use
as often.
3. Beacons & Location-Based Technology Will Continue
to Rise
Within the last two years, we saw the advancement of
location-based beacon technology and it shows no signs of
slowing this year, particularly in the retail and healthcare
space. Beacons enable retailers to bridge the gap between
the in-store and online experience. They collect valuable in-
store data, location-based push notications, and even
traditional in-store metrics such as footfall. Personalization
has become more important than ever, which is a main
reason why beacons are gaining traction as engagement
tools to enhance the overall customer experience.
4. Augmented Reality & Virtual Reality Taking Hold
With the release of Pokmon GO in 2016, theres no
surprise that AR development will continue to rise.
Pokmon Go proves AR technology has great potential to
inuence consumers in engaging and meaningful ways.
| March 2017 |
Apps that utilize AR have often been perceived as
promotional however, a greater number of apps
have started integrating AR into utility.
Much has also been said about the growth of
virtual reality as forecasts predict its growth into a
USD 30 billion market by 2020. VR has come a
long way in terms of performance and accessibility
thanks to Google who introduced Cardboard back
in 2014. In just one year, several leading tech
manufacturers launched their own VR headsets,
which are quickly pushing the technology to
mainstream adoption.

5. IoT Apps Will Surge With Smart Home

Technology
Weve been hearing about the up and coming
revolution of the IoT, specically the
interconnectedness of smart home technology, but
the problem has been an overly saturated market.
There are many appliances and apps on the market
right now, but there are very few solutions to unify
devices into a simple, seamless UX.

This year well see more smart homes that will get
much more interactive. Amazon, Nest, and ecobee
are two companies that have trail-blazed smart
home technology. Now, that bigger companies are
becoming more experienced in creating seamlessly DEEPAK CHOPRA
connected user experiences, we expect to see some Founder and CEO
major advancements on this front in the coming Clearbridge Mobile
Deepak Chopra
year. Apps that cater to IoT Founder and CEO
and integrate seamlessly Clearbridge Mobile
will reap the most benets.

These are the top 5 trends About the Author:

that we predict will take
Deepak Chopra is the Founder and CEO of Clearbridge Mobile, a
shape in the upcoming year,
however, as user behaviors leading mobile app development rm that provides user-centric design
are shifting at a rapid pace, and product engineering services. He leads a team that works with over
companies must adapt in 35 Fortune 500 brands to bring the next generation of mobile
order to meet demands.
applications to users.
What is denite is the fact
that users attention spans
have shortened dramatically. Over the past 15 years, Deepak has become one of the leading experts
Because of this shift in user and a frequent speaker on the mobile market through various roles
behavior, mobile apps must
contain a great deal of value
including entrepreneur, wireless executive, equity research analyst and
to entice a user to return for investor. Before founding the Clearbridge Mobile, Deepak was a top-
a longer session. If you fail rated sell side equity analyst for over a decade following the technology
to do so, youll risk losing space. He was best known for his in-depth coverage of the mobile
your users to your
competition that offer a lot
ecosystem.
more value.

| March 2017 | 21

Eco-Mobile Apps
for the Cleaner
ENVIRONMENT
E ffects of Climate Change are becoming worse and
disturbing the overall culture of living being.
Increased carbon dioxide emissions tend to the
greenhouse effect and the heat emerged from that, melts the
ice of the poles and the ocean that worsens the weather and
expands the oceans. Uneven weather is a major threat to
agriculture that reduces outcome or destroys all crops in a
single attempt. Polluted air directly affects the human
respiratory system, causing different health disorders.
Polluted water also leads to different diseases of stomach,
eyes, bones, and much more. Pollution not only affects the
humans, but also all living beings. Species dependent on
forests, polar/sea ice, etc. are vanishing. These effects make
human beings to take efforts for changing their living style
for the survival of self and the entire world.
Many fruitful efforts have been done and are going on to
reduce or stop emissions of carbon and other pollutants into
our atmosphere like; use of hydrogen in vehicles, use of
solar/wind/tidal/water energy for power production. All
these efforts are limited to specic authorities, but from an
individual point of view, that needs different solutions.
Growing mobile technology helps a lot through the mobile
apps which guide an individual towards the cleaner
environment that results in great future and health of living
being. There are millions of apps specially developed for an
ecological purpose. This large growing eco-apps market is
making a signicant effect on cleaner and greener future of
our planet and its inhabitants.
Ecologically oriented apps are available in a number of
categories that includes air and water, energy,
transportation, education, food, chemicals, and much more
like;
Air & Water Apps
Pollution: Pollution app by aMobileFuture informs about
local pollution sources, and their measured exposures like;
Electromagnetic Pollution, Air Pollution, Water Pollution,
22
Towards Green
Pollution and
emissions to soil,
Real-time air
quality, Interactive
map, with
visualization of pollution
sources, and more.
State of the Air: The State of the Air app gives the ability to
see what your lungs are collecting anywhere in the
United States. That provides through different tabs
like; Todays Air Quality, Air Quality Alerts,
Get Informed, Speak Up, Donate.
EPAs AIRNow: The app will allow users
to get location-specic reports on current
air quality and air quality forecasts for
both ozone and ne particle pollution. Air
quality maps provide visual depictions of
current and forecast air quality
nationwide, and air quality-related health
effects explain what actions people can
take to protect their health at different AQI
levels, such as code orange.
Bluesky Map: This is a mobile app by the
Institute of Public and Environmental Affairs (IPE)
of China, which allows users to monitor air and water
pollution in the China. It reports real-time emissions from
sources all over the China. High pollution areas are shown
with orange circles. This app encourages citizens to report
the government ofcial regarding high levels of pollution.
Transportation and Energy Apps
Alternative Fueling Station Locator: The Alternative
Fueling Station Locator app helps the user to nd fueling
stations that offer electricity, natural gas, biodiesel, E85,
propane, or hydrogen. It shows the stations on a map or list
of stations ordered by distance from current location. It also
| March 2017 |
 Towards Green
provides the contact
info and other
details.
Carbon Emissions
Calculator for Air
Travel: Carbon
Emissions
Calculator allows
passengers to
estimate the emissions
attributed to their air
travel. The user just needs
to select origin-destination
airports, and then specify the class
of travel and number of the passengers. It
will evaluate the carbon footprint on that specied trip.
GasHog: GasHog is a fuel-efciency app that
evaluates the efciency of the vehicle by entering
the odometer reading and the amount of fuel
added each time in the tank and compares it to
historical averages. The app also offers tips
for improving fuel efciency.
Waze: Waze is a community-based trafc
and navigation app. The user can join
drivers in their area who share real-time
trafc & road info to save time, gas money,
and improve daily commuting
for all. This trafc navigation app
helps the user to waste less time and
reduce emissions.
Breeze Wind Farm Monitor: The Breeze
app collects data from users wind
turbines and presents it in an intuitive
interface. It provides detailed data of wind
farms and the status of each wind turbine on
the go. It provides a track record of wind
turbine stops and warnings in the real-time.
Consumer Information Apps
GoodGuide: This app helps consumers to nd
safe, healthy, green, and ethical products with
| March 2017 |
product reviews based on scientic research and ratings.
Products are rated on the scale from zero to 10 for their
impact on health, environment, and social life. The user can
nd ratings for food, personal care, and household products,
by scanning the barcode of products and get information
about it.
Light Bulb Finder: It is a mobile app that makes it easy to
switch from conventional light bulbs to energy-saving
equivalents with the right t, style and light quality. The
app allows users to view bulb images, cost, savings, and its
environmental impact
.
Think Dirty: Think Dirty provides the easiest way to learn
about the potentially toxic ingredients in the cosmetics and
personal care products. It allows the user to compare
products on shopping. It needs to scan the product barcode
and it will give the information about dirty ingredients that
helps to shop for cleaner options.
Visualization Apps
NASA's Images of Change: NASAs Images of Change
app provide the close-up view of many of changes due to
human activities which are rapidly altering the face of our
planet. For example; it compares Alaska's Muir Glacier in
1941 to the glacier as it looked in 2004, Shows the
expansion of agriculture in Saudi Arabia as viewed from
satellites. It provides constantly updated, informative,
compelling, and up-to-date visual experience.
These are some of the mobile apps which are beneting us
and our environment by securing our health and future. The
introduction of new technologies in mobile phones again
easing the working of apps with new improved features.
These are only some initial steps taken towards green and
clean future using mobile apps. No doubt in the future,
numbers of new Eco-Apps will be introduced with
improved features using advanced technology; helping
human beings in securing the future of the Earth.
23
Five Pack Creative:
Where Beautiful Apps
Are Born
T he mobile marketplace continues to grow very
rapidly, which includes a high demand for
beautifully crafted apps for consumers and
enterprises alike. Apps released into the marketplace
continue to grow at an incredible pace. Innovation in the
mobile device space is moving so rapidly that companies,
as well as educators, cannot keep up, resulting in a
continued shortage of the talent required to build and
maintain these apps. Five Pack Creative (FPC), a premier
mobile app development agency in the Dallas area, noticed
the talent shortage and the desperate need for a more
innovative educational avenue by which developers can
continue to evolve quickly with the market demand.
Five Pack Creative
(FPC) is a mobile
app development
agency based out of
Frisco, TX and has
been building native
mobile apps since
2008 when Apple released the SDK and gave the
development world access to the App Store. Since that time
it has grown into one of the premier resources for custom
mobile development projects and for sourcing mobile
development talent.
Five Pack Creative works in four areas of business:
Custom App Development: This is where the FPC team
helps companies (everyone from startups to Fortune 500)
build their very own custom app. Services include: strategy,
UX/UI design, project management, development, testing,
launch, and maintenance.
Advanced Mobile Stafng Services: This is where the FPC
team can partner with companies to solve stafng
26
challenges by assisting them with contract, contract to hire
and direct hire placement.
Development Education: FPC launched their rst iOS
Bootcamp in 2016 called ALT-U, for Alternative University,
which has been a great success. These classes, taught by
FPCs top developers, draw from the companys vast
experience in order to improve students skills so they can
become highly qualied in the mobile development eld.
Hours Time Tracking: FPC also has their own App called
Hours Time Tracking. It has been extremely popular and
a leader in the time tracking app space. It is designed to
take the pain out of
project-level time tracking.
FPC has had the
opportunity to work on
100s of released apps and
has accumulated several
high prole clients in their
portfolio, such as American Airlines, Match.com, One
Technologies, and the United Way to name a few. FPC is
focused on native mobile development, and their favorite
by far is Apple technology, including iOS, tvOS, and
watchOS.
FPC projects have included mobile apps for industries like:
Medical, Travel, Education, Retail, Social Media, Gaming,
Music, and many more.
Creator of Five Pack Creative
Jerry Beers is a Co-founder & President of Five Pack
Creative. Jerry got his start at Worldcom as a systems
administrator, and his rst programming job was at a
company called TAASC - Tax and Accounting Software
| March 2017 |
Corporation. Intuit later acquired this

company. While there, he met some
great people, including Kevin Legg the
other co-founder of FPC.

Jerry was one of the very rst

developers standing in line at Apples
WWDC event in 2008 to get access to
You can
and learn more about Apple opening
the iPhone to developers. He knew it
was benecial, as well as rewarding, to
trust us
build professional relationships with
his peers, so he brought Kevin on
board and began assembling a team of
to deliver a
top-shelf talent. Jerry is considered a
thought leader in the mobile
development space and contributes to
great product
tutorials and books from the leading
iOS resource RayWenderlich.com. and a
Solutions to Innovate
FPC partners with their clients to help
them innovate in the mobile space and
great
ultimately accelerate app development.
The FPC team is extremely exible in
meeting their clients needs and
experience
helping them with their mobile Jerry Beers
initiatives in Custom Development,
Co-founder & President
Mobile Stafng, and Development
Training. Their exibility allows the
FPC team to easily plug into any
development environment.
boarding and replacing mobile
Benets for Clients developers. FPC has access to great
With a massive amount of experience, talent and experience in nding,
the FPC team is able to minimize screening, hiring, training and
pitfalls throughout the design, mentoring quality mobile developers of Co-founder Jerry says, To be an
development and delivery process and today. innovator, you have to get high-quality
ensure a great product is delivered. The products to market quickly. This
result: the client gets beautifully Process for Success requires a good process, but also a lot
designed applications that exceed their While assisting their customers, the of exibility and the ability to
users expectations. The FPC team can FPC team recognized another prioritize and make decisions quickly.
also spin up innovation or skunk work challenge where companies struggle
teams for companies to help prototype with the iterative software Five Pack Creatives Vision
and develop new innovations for which development process. The days of big FPC is a mobile expert and a leader in
their core development teams may not requirements and long release cycles native mobile development in the
have the time. are gone. As with so many apps, the Dallas market and beyond. Whether it
challenges become differentiation and is custom development, advanced
With their deep experience and ease of use. Nearly all app ideas have stafng services or developer training,
specialization in mobile, FPC helps competitors in the market, and the FPC FPC will continue to serve their clients
small, mid-sized, and large team helps clients concentrate on doing with the same exibility that has
organizations by reducing their time things a little differently and a lot proven to be benecial time and time
spent recruiting, interviewing, on- better in order to come out on top. again.

| March 2017 | 27
 Fueled:
Fueling the Mobiles
W eve seen this major shift towards a
prioritization of product-led thinking in the way
companies build apps. Especially in Fueleds
early days, the dominate approach to mobile (for big
working space housing 35 of New Yorks most innovative
startups. The Collective has since served as a driving force
and catalyst for continued innovation in the local
community.
brands) was to build something from a marketing
perspective, not focused on driving value for users and Reners of Fueled
driving users to take an action that drives direct revenue for A man who is better recognized for having an authority on
the business. mobile technology and a player in the global technology
scene, Rameet Chawla is the Co-Founder and Chairman
These products were little more than toys and gimmicks. of Fueled. Often acknowledged as a thought leader, Rameet
We can see a trend away from is a regular contributor for Forbes, Inc.,
those traditional marketing UX Magazine, VentureBeat, and more. A
techniques. Companies are frequent conference speaker, in 2014
moving towards product that alone Rameet has led talks at Google, the
customers really want to use, London Business School, the Island
but most agencies are poorly Innovators, Tech Open Air Berlin,
equipped to work on a product Techweek, Northside Innovation and
in a strategic business sense more.
rather than from a promotional
and marketing perspective. Ryan Matzner is the Co-Founder of
Fueled, and over the past four years has
Fueled is an award-winning led Fueleds growth from a living room to
technology product a 100-person global team at the forefront
consultancy and popular of mobile design & development.
mobile app company, which is
appreciated globally for their Before joining Fueled, Ryan pioneered
experiments, innovations and new social media and viral marketing
efforts for fullling the real needs of the end users. tactics at Hummus Bros, a London-based restaurant chain.
He met Rameet Chawla in NYC when the two decided to
Fueleds Insights collaborate on an app that celebrated their passion for good
Having its ofces in the New York and London, Fueled is a food by allowing users to easily keep track of their favorite
product development agency that is globally recognized for restaurants.
its work in creating world class mobile apps. Fueled has
created award-winning iPhone, iPad, and Android apps That passion for building intuitive, useful products has lead
used by tens of millions of users and generating hundreds of to the creation of apps that have driven over $1 billion in
millions in revenue. revenue for clients and numerous apps featured in the Apple
App Store and Google Play Store.
In 2013, Fueled opened the Fueled Collective, a shared

28 | March 2017 |

He was recently listed number 4 on
TNWs list of 50 People in NYC Tech
You Need to Know and has been
invited to speak at events such as
Behances 99U Conference, NYC
Social Media Week, Louisana
International Film Festival, and
We are
Berlins Tech Open Air.

Delightful Services and Solutions

The diverse skillset of the team Fueled
allows them to expertly tailor their
services to match the customers needs
across strategy, design, and
development for mobile and web
projects. From full-project
engagements to la carte services, they
help their clients launch the best
projects possible. With best of the
renowned strategy & planning, the
team of Fueled works alongside their
world class branding and digital design
experts. They craft polished, intuitive
designs that top-notch developers bring
to life with nimble and immaculate
code.
Benets for Customers
Fueled launched over 1 million iPhone
& iPad apps out there. Team Fueled is
passionate about standing out of the
crowd. They build the kind of apps that
people move to their home screen.
They know what users want and know
how to build apps that matter to them.
Fueled has built businesses for mobile
apps that makes money. Its no
coincidence the apps theyve built have
generated over $500 million in revenue
for their clients. And that doesnt even
include the over $100 million in VC
funding theyve received. Fueled apps
featured in the Google Play and Apple
App store over a dozen times. Their
projects have topped paid and free
charts in multiple countries and
languages. Their apps have been
covered by every tech publication
under the sun.
the
purveyors
of
splendid
Rameet Chawla
apps
Co-founder
Learning for Success
One of our key learnings is that what
clients initially want, and what we
ultimately deliver, are rarely the same
thing. The biggest lesson learned is that
we should focus on the clients goal
The team Fueled is inspired by the idea
and ask ourselves, what are they trying
of helping others build apps that are
to achieve? What do they want their
both visually stunning and highly
users to achieve? Then we work
functional. The main goal of Fueled is
backwards from there to create the
To empower both startups and
perfect product, Ryan asserted.
enterprise corporations by building
beautiful apps that users actually love.
Future Focus
Team Fueled knows the saturation
level in mobile app is so high that only
the most interesting products can break
through. Fueled is concentrating
mainly on innovative and unique
products that stand them out from the
crowd.

| March 2017 | 29
 Beginning

Wireless Mobile
Technology
Scope for Tremendous Opportunities
W ireless mobile telephony was mainly invented and implemented only for voice
communication to be used anywhere, anytime, and on the go. With time wireless telephony
has been heavily researched and developed. Each year, each month, and even each day new
innovations and trends are being added in mobile communication technology. That has produced till dates,
the most sophisticated wireless mobile telephony that we are using in the form of a smartphone.

History
Some decades ago, mobile phones were costly, large in shape and heavy in weight used for voice calling
only with limited access within metro cities. Gen X people know these big-1G-analog-mobile phones very
well. These big phones remained the status symbol of rich people only. In 1990s 2G-digital-mobile
service was introduced that consisted voice as well as data capabilities, this was the major innovative
generation of mobile phones. With this, doors opened for mobile telephony for all with ease and compact
mobiles. These mobile phones were a bit costly and not heavy performers like PCs because of their weak
hardware.

Satellite Mobile Phone

In addition to the cellular network phone, mobile phones can also be connected directly from Earth-
orbiting satellites. These satellite phones can be used in remote areas where wired network is unavailable
or where setting up of a cellular network is difcult. The Inmarsat system is the worlds oldest satellite
phone network. Some other operators like Iridium, Globalstar, and Thuraya also provide satellite phone
services. Use of a satellite phone is very low due to the need of a special expensive device that supports
satellite frequency and high usage cost. In some countries, the use of satellite phones is illegal. Most of
the satellite phones are used in defense and disaster response.

Wireless Broadband
With the rise of 21st century, 3G service was rst introduced by NTT DoCoMo in Japan. This technology
becomes a game changer in the eld of mobile broadband. Use of high-end-cutting-edge technology for
manufacturing made mobile cheaper in addition to good hardware that can perform an internet browsing
and downloading very well. 3G mobile phones reached the popularity with the Internet Access and Video
Calling. Use of mobile phones instead of PCs made compulsory for OEMs to build similar strong
hardware and OS as PCs. New hardware and OS were introduced and replaced with new one.

30 | March 2017 |
Beginning

Operating Systems for Mobiles

For a decade, Symbian of Nokia was very popular as a mobile OS. It faced stiff competition afterward with
the introduction of Android and iOS. After Symbian OS; Android, iOS (Apple), and Windows operating
system became popular that converted a mobile phone into a smartphone. Symbian, Android, iOS, and
Windows are the milestones in mobile technologies that provide nearly similar computing capabilities of PCs
to mobile with the similar hardware conguration. All these OS supports different applications for a different
purpose depending upon the user requirements.

Need for Mobile Applications

Digitization in banking, governing, and in near about all the elds increases use of smartphones instead of
PCs and laptops because of their low cost and compactness. Now people are not only using mobile phones for
communication, but also for gaming, online transactions, social media, job hunting, online shopping,
downloading-watching videos, and more. All these needs cannot be full-lled by Mobile OS and Mobile
Browser only, which demands most sophisticated separate application for different use. Mobile Applications
are becoming more popular as they are time saving and simple in operation. This has given birth to the
Mobile Applications Industry.

Effect of New Technologies

Newly developed 4G technology broadens the use of wireless mobile technology. IoT (Internet of Things)
mainly use the wireless network for their operation. Using the IoT machines can be connected to each other
and can be remotely controlled and operated with the help of wireless internet and software. IoT needs high
internet speed and strong software to control machines like drones, autonomous vehicles, etc. 4G technology
provides 50-1000 Mbps speed which is highly suitable for IoT devices. IoT also needs a special application
depending on need, which may run on iOS or Android or any operating system.

Base for Mobile Applications

Mobile applications are mainly based on the OS and hardware on which mobile phone or device works.
Today there are mainly three popular OS; Android, iOS, and Windows. Based on this, developer develops the
applications for specic use. These applications are available in App Store of that OS. Like Android places
their apps in Play Store, iOS of Apple in App Store, and Windows in Microsoft Store. All these apps are third
party apps developed and maintained by other developers and solution providers. Some of the apps are free
and some are priced small amount with some validity. Another fact is, free apps are also available in
chargeable premium version, maybe with ad-free versions having high-end features.

Scope for Business

Mobile apps business is growing faster after the 3G technology. 3G and 4G technology provide faster internet
access that brings users to the mobile internet platform. Mobile is now used as a replacement for bulky PCs.
All-day-today activities are carried on mobile that demands different applications for different use with
periodic update depending on changing trends, security, and needs. All biggies are making large investments
in the app solution business due to huge demand for different apps. Dependency on apps is growing due to
use of the new technologies like IoT, M2M, Virtual Reality (VR), and more. Again gaming apps are also
gaining more popularity as hardware of mobiles are becoming more advance that can support high-end
gaming.

Numbers of apps are entering into the mobile market, creating lots of space for mobile app developers and
solution providers. New mobile technology innovated, implemented and grew continuously, that again creates
the new requirement of different apps, keeping app industry growing.

| March 2017 | 31

The Need to
Understand the Necessity
of Innovation
B igger, faster, everywhere! The measurement of how
we rate technology in general, but more specically
data communications. From the days of spending
hundreds of dollars to upgrade from a 14.4 to a 28.8
modem, we have always wanted the data to arrive as fast as
possible. More importantly, we have always wanted the
user experience to keep improving as we breach new
horizons and gure out how to make it bigger, faster and
everywhere.
Its in human nature to want to always make things wildly
more impressive from a performance perspective. The car
engines just kept getting bigger and bigger to make the cars
go faster and faster. At a certain point, the realists had to
step in and make it clear that an even bigger engine doesnt
do anything, because the rest of the car is not equipped for
that power. The engine itself has to get more efcient with
technology, not just bigger, and we have to start thinking
about other things, such as stability, safety, efciency and
longevity. As nostalgic as some of us can be over the 1960s
vehicles, the era of the Prius and Tesla are here. Even the
older style muscle cars are packed with much newer
technology and safety features.
I remember the days of bragging about the bonded 128k
ISDN line and when my friend got a 500k modem. The
location to live would greatly be determined by what type
of internet is available. Today, if I ask some of the savvy
32
CXO Standpoint
network engineers what their bandwidth is at home, they
wont even know, and if they check, its usually around the
50-100Mb. Meanwhile the less savvy will brag about their
300Mb or 1Gb ber and will be upset if they are only
testing at 700Mb.
Why is this the case? What changed? Are we just getting
older and not caring about latest and greatest tech anymore?
After digging a bit deeper into this question I realized that
we are those realist jumping and saying do you seriously
think you are using more than 100Mb at home? The reason
the internet is crappy is not because of the speed, but
because its crappy!
So, what are the important applications of the internet?
Browsing, Voice, Email/messaging, Social media,
Shopping, Video streaming (movies), Payments/banking
etc. Of all of these applications, it seems that security,
privacy, latency, quality and reliability would be the most
important things. Bandwidth would really only come into
play for streaming video. Netix suggests 5Mb/s for every
HD stream. That means at 100Mb, I can have twenty
separate HD Netix streams at the same time, and even that
Im sure never happens in any household or ofce. So why
do we push for 200Mb, 500mb or 1Gb? Do we just love
the sound of it?
| March 2017 |
I predict that there will be some
refocus of how connectivity is
provided. The main focus will not
be bandwidth, but will be all the
other parameters with bandwidth
being one of them. Intel nally
changed to model numbers to
make it clear that the clock speed
is not the only metric. (I3, I5, I7)

SD-WAN is becoming a reality

for all businesses and it will soon
become a reality for homes as
well. SD-WAN provides
reliability, quality, some privacy
and latency/jitter prevention. It
also opens a new way of doing
security and making it more
accessible for everyone. This is
the beginning of a next evolution
of how data will be delivered
worldwide. The connection
between LAN and internet has
relied on the wrong metric and
poor quality for long enough and
the world is realizing it now. Andrew Bagrin,
Along with the realizations and Founder and CEO,
new technologies, people will My Digital Shield
quickly retire the old metric and
start looking at new metrics as the
litmus test of connectivity.
About the author
Carriers have been building
services bundled together with Andrew Bagrin is the Founder and Chief Executive Ofcer of My Digital Shield
their unreliable connection. They (MDS), a leading provider of Security-as-a-Service (SECaaS) for small businesses.
are now starting to shift to With more than 17 years of experience in the IT security industry, Andrew started
provide those service OTP or at MDS in 2013 to bring cloud-based, enterprise-level security technology to small
the top, which mean provide it on businesses at an affordable price.
the IP layer and decoupled from
the connection carrier layer. Long
time ago, Nortel made a big bet connectivity and provide the services separately on top of
on services over layer 2 and they lost, because it wasnt the enhanced connection.
decoupled and couldnt provide the level of integration that
was needed. Meanwhile, other companies like Cisco put Welcome to the future of always connected with quality,
their services over layer 3 and quickly became the dominant reliability, performance for its intended uses, not just
player in the industry. making the gauge hit the red line!

Connectivity will decouple from services to enhance the

| March 2017 | 33
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M obile apps are becoming essential and popular
tools for carrying out our routine activities.
These are getting largely used while social
networking, internet browsing, downloading different
stuffs, watching movies, purchasing online, transacting
digitally, securing device from malware, gaming, and more.
The new emerging technologies like IoT, VR, AI, etc. are
also demanding different sophisticated apps for their
functionality.
What are the Mobile Applications?
As everybody is aware of mobile apps that are the software
application developed to run on mobile devices like mobile
phones, and tablets. Mobile apps are developed separately
for each operating system such as; iOS, Android, and
Windows. These specially developed apps may get pre-
installed into the device or available at the special app
store of that respective OS, from that app it can be
downloaded and installed on the device.
Mobile apps are available on the basis of the use, type of
device, and operating system. Most mobile devices are sold
with several apps as pre-installed software like; web
browser, email, video player, calendar, maps, antivirus, and
many more.
Some major popular Apps are;
Internet Browsing Apps
These apps are mainly developed for the mobile that helps
smooth browsing with weak hardware. These apps also
provide; faster page loading, ad blocking, secure browsing,
font/image adjustments for comfortable viewing and
reading, shortcuts and bookmarks for instant loading, etc.
Some browsers also provide inbuilt apps or shortcuts for
apps, for all-in-browsing. These apps also run on weak
hardware and software with compressed version making
them more popular in this segment.
Social Networking Apps
Social media apps are purely made for a specic social
networking service, like Facebook, whatsapp, tweeter, and
instagram are having their own apps. Social networking
service is mainly driven by mobiles and smartphones.
36
Trending
Mobile phones are always with the user; facilitating them to
maintain continuous contact with their social group, unlike
PCs. These apps provide exibility to the user to upload
their images, view, download images and more in addition
to chatting, voice/video calling directly from their mobile.
Social networking apps are on the top for getting installed
from the respective app store.
Gaming apps
Gaming apps requires specic hardware in mobile to run
smoothly depending on various elements like their
complexity, resolution, connectivity, and number of levels.
After social networking apps, gaming apps are more
popular as they provide a total gaming platform on-the-go.
Multi-player gaming apps have the facility to connect with
number of devices, having the same app through wi or
internet connection. By using this feature multiple players
can play the game in real time from their respective
devices. Location-based gaming apps are not only played
on mobile phones, but they also integrate the players
position into the game concept. The players movement and
coordination are main elements in this mobile game.
Presently, Pokemon Go is very popular in this segment.
Depending on the functionality and specialty, variety of
gaming apps are available on the app store.
Mobile TV, Music and Video Player Apps
Watching live TV or video streaming on the mobile is
possible by using TV apps, user can select the channel and
watch the TV live without requirement of TV or setup-
boxes. Music app has a huge song list of all types. From
that list, users can select songs and play without the need of
downloading. Video player apps help user to play video of
any format with options like screen size, screen resolution,
video brightness, volume adjustment, subtitle on/off, and
more.
E-Commerce Apps
E-commerce-mobile apps are developed only for special E-
commerce platform (like Amazon has its own mobile app
for shopping). These apps help buyer to compare and
choose an item and add the selected item in the cart and
order when needed. The buyer doesnt need to log-in every
time, and can check order status, order history directly from
a mobile phone. The E-Commerence site also offers
discounts, sometimes for orders through mobile app. For
| March 2017 |
Trending

payments, these apps provide the option of wallet for every images, sounds and other sensations that replicate a real
account or redirect to internet banking or also provide an environment. VR is becoming more and more popular with
option for cash on delivery depending on the customers the continuous introduction of new VR related products in
requirements. the market, they are creating a space for different VR
mobile apps.
Maps and Navigation Apps
These apps help user while travelling to new places by Voice-controlled Apps
navigating them on maps. These maps also provide voice Voice-activated Assistant Apps like Amazons Alexa is
assistant for bikers. These apps are mainly
developed by giant like Google and Uber. Uber
uses this platform in their taxicab business for
booking and payment.

Health Apps
Health apps are generally pre-installed in the
smart-wearables as it shows heartbeats,
temperature, and other functions of users body
which helps them during workouts. These apps
can also be downloaded to mobiles as well;
because it also gives diet advice to users for their
daily intake.

Mobile Security Apps

Security apps mainly installed in the device for
securing from malware. These apps act as
antivirus as well as device cleaners. It cleans junk
le and stops unused apps for better performance
of the device and battery. These apps provide
continuous updates to the users that safeguard
their devices from new malware.

Mobile Wallet Apps

The mobile wallet is gaining more popularity as it
eliminates physical handling of currency for
transactions. By using a mobile wallet, users can
pay bills, recharge their mobile/DTH packs
directly from mobile, and transfer funds to any of
their bank accounts. Big automobile companies
have also introduced mobile wallet into their cars to pay
bills for parking, fuel, tolls, etc.
These are some useful apps made for the everyday
application. But with the improvement in technology,
utilization of apps is also advancing. Innovative new
technology changes the conventional way of usage of apps.
Some of the advanced apps are;
IoT Apps
IoT apps are developed on the basis of requirement, use,
and the type of device. IoT makes use of different sensors,
processors, actuators, network connection, and software. As
IoT is gaining more space due to automation, it demands a
special mobile app. IoT apps are mainly used in
autonomous vehicles, drones, smart-homes, etc.
made for voice interaction, music playback, setting alarms,
making to-do lists, playing audio-books, streaming
podcasts, and providing weather, trafc, and other real-time
information. It can also control many smart devices as a
home automation hub. Some automobile companies also
implementing voice assistant apps for their vehicles for
controlling different functions.
Nearly, all the needs of the user can be completed with the
apps like purchasing, taxi-train-plane-bus seat booking,
food ordering, selling of old-new products, and more. There
is the continuous addition of new apps in the mobile market
that takes place with their uniqueness and usefulness.
New technologies and new requirements are making the
apps industry to innovate beyond limits that can fulll the
emerging requirements of a human being.

VR Apps
Virtual Reality (VR) apps are used to generate the realistic

| March 2017 | 37
 Infinum:
An Independent Design
and Development Agency
T he demand for software in general is as strong as
ever and the Mobile App solution industry is
getting more competitive. Its a global marketplace,
and its good to have many players involved because it
keeps everyone pushing forward and doing better work.
Better work demands innovative and exible solutions
depending on the clients needs.
Innum is an independent
software design and
development agency. It
currently employs over a 100
highly-skilled employees
across ofces in the US and
Europe. Having around 11
years of experience and a solid
US client base, they are thrilled
to be recognized for the quality
of their work, especially
because the San Francisco Bay area is known for being the
global center of technology.
Over 300 clients entrusted Innum to build their digital
products, and theyve wrapped up twice as many projects
by now. Many of these projects are also award-winning,
which come as a staple of quality. Innum works with
clients ranging from nancial, telecommunication,
healthcare, automotive to FMCG, media and, leisure
sectors.
Innums leadership
Tomislav Car is the CEO at Innum and one of the
Founders. He co-founded Innum along with his friend
Matej Spoler when he was 19 years old, and three other
38
partners (Nikola, Josip and Tamara) joined after a couple of
years. Tomislav is a programmer by trade, he graduated
computer science and dabbled in different aspects of
building software.
Tomislav says, Im basically unemployable, simply
because I never worked anywhere outside of Innum in my
life. I love motorcycles, I own two of them, one in Europe
and one in SF, where I spend most
of my time to run the US ofce.
Beginnings
Innum started providing Mobile
App solutions because it was
interesting for them and also the
clients were demanding for the
services. It was like the market was
trying to tell them to do so. Their
clients were continually impressed
by the end-quality of their work, and Innum grew based
on referrals. At that point, the smartphone market was just
getting started and Innum was lucky enough to be in the
right place at the right time. The rest was hard work,
planning and leadership.
Benets for Clients
Innum dedicates a lot of time to user experience. The
entire UX research process opens a multitude of questions
client didnt think about beforehand , says Tomislav.
Thats why, before starting sketching or coding anything,
Innum always runs a series discovery meetings, design
sprints or workshops with the clients. This essentially
means a clearer vision of business and consumer objectives,
and a better interpretation of the end product.
| March 2017 |

Another important factor is code
quality. At Innum, they pay a lot of
attention to the underlying technical
implementation. This enables them to
be fast in updating their clients apps
and to introduce new features on time.
Every day,
They recently wrote an article about
technical debt, communicating the large
value of the code quality. As Tomislav
explains, keeping the code tidy will
save the organization and their client
companies
stress, money, and even bankruptcy in
the future. and brands
Ultimately, Innum tests all products
before shipping them to production.
trust us to
They have an in-house QA team and
they work closely with designers and design and
developers from the beginning to
ensure every app that they release develop
meets Innums standard of quality.
Sometimes they even do usability tests
with specic target groups.

Innums Journey
Tomislav started Innum from scratch,
Tomislav Car experiences

their digital
with zero capital, basically CEO and Co-founder
incorporating with the money from
their rst sale. After that, everything
they earned was reinvested into the
company until they build a stable went out of business by turning a
business model. prot.

Difculties along the way included - Challenges and Goals

not really knowing how to run a
company, at least until team Innum
learned it on the go. Finding,
motivating, and retaining people and
dealing with spikes of either having too
much work or too little work.
Apart from the money Innum
invested, everything they could spare
went to their employees in order to
make them better off and happier.
Ofces, perks, the ability to work on
internal projects, etc. Team Innum is
also quite aware that being protable is
key. One great lesson Tomislav has
learned from Jason Fried - no one ever
Innum see a general shift in
consumers perception. Theres a
mobile app for almost anything now,
and getting the user to install an app
has become a serious issue. Tomislav
says, A lot of the trends in technology
today go towards circumventing the I
need to install another app problem.
Chatbots for instance are trying to do
that. Voice interfaces like Alexa,
Google Home, and Siri. And then
theres the good old web app.
We built this brand through the
collective effort of our team, thats why
were so proud to have it evolving to
this day. We are all friends, we treat
each other fairly, have fun together,
support each other and offer help when
needed. Simple commitments such as
these are deeply integrated into our
companys culture, and theyve worked
extremely well so far, Tomislav
added.
Team Innum is devoted to producing
high-quality work. They know that
their reputation depends on the
solutions that they deliver, and theyre
always trying to go that extra mile.

| March 2017 | 39
 Touchtap
Building World-Class Apps
P eople come about with entrepreneurship in their
veins and they take the challenge to make our world
a better place. Be it in IoT, Cloud, IT or even
Mobile Apps, they make their mark on the business world
with their creativity, passion and vision.
Likewise, Noah Labhart, Founder of Touchtap, has
entrepreneurship in his veins. Even more so, he enjoys
seeing lives impacted by creative technology and elegant
solutions. Thus, when he saw the opportunity to make a
difference in peoples lives with mobile apps, he took the
plunge into starting his own native app development agency
based in Dallas/Fort Worth, Texas.
t uchtap
Touchtap
provides
iOS and
Android
native app
development
services for
digital startups, creative agencies and businesses. They also
provide front end web development, back-end development
and technical services to support the apps that they build.
Since its inception, Touchtap has built and deployed 20
apps and platforms across the gamut of verticals, and have
since grown into a multi-member, fully distributed team.
Touchtap Started with One Goal: Build Great Apps
Nowadays, theres no excuse for a company to not have a
mobile app. In the same light, it's mandatory for companies
to build something robust, user-friendly and fully
functional, if they are to gain traction. When they do this,
they have an intimate, direct line to their customers via their
smart phone. Its hard to predict the future, but there is no
doubt that mobile is here for the long haul. Anything we do
manually can and will be transformed by our smartphones -
40
from turning on the lights to starting the car to opening our
garage door. Thats what Noah recognized and ventured his
vision into Touchtap with the sole goal of building great
mobile apps. As time has passed, this vision hasnt changed,
but has matured.
An Entrepreneur Who Took Mobile Apps to make
Peoples Lives Better
Architecting solutions has been Noahs passion throughout
his business journey. Having worked in numerous lead roles
over the past 12+ years, he gained tremendous experience
in small to large scale organizations and implementations -
from multiple web
applications to
utilities to mobile
apps.
With Touchtap, he
continues to build
upon his passion
for software by designing and developing mobile solutions
that impact people and their organizations. Outside of
creating, Noah maintains a personal-professional life
balance by taking care of his family and home. When Im
not being a geek or reading old calculus books, I can be
found chasing after my beautiful bride, being chased by my
kids, enjoying a good cup of coffee, playing my guitar(s) or
being outdoors.
Four Ds that makes Touchtap Unique
Every project that in the Touchtap pipeline goes through a
four-phase process (or the Four Ds, as they call it
internally). The rst part of the process is Discovery. They
offer a discovery service apart from development services.
Its a multi-session approach where they focus on and learn
about the clients business vision and goals. The goals of
| March 2017 |
t

his phase are to ensure alignment,
and to give new clients insight into
Touchtap, the process and the
marketplace. Once Discovery has been
completed, the next step is Design,
where they develop a projects
Were not
aesthetic and architectural design.
After that, the team starts into
Development, where they utilize agile
a code
project management methodology,
developing in two-week sprints and
executing feedback cycles before
moving on to the next sprint. Finally,
shop
Deployment takes place where they
push the app live for market
consumption.

Keeping Clients Vision and Business
Goals at Top
were
Touchtap focuses on two primary
things - strategic alignment and user
technology
experience. They deem it paramount to
understand their clients vision and
business goals so they can effectively
partners
Noah Labhart
partner with them and build their
product to meet those targets. Founder

In addition to understanding clients

vision and goals, they focus on user
experience and urge their clients not to
compromise in this area. Each decision
they make on a feature set during
discovery and design is rst vetted
through the lenses for a quality user
experience. If something isnt going to
be supportive to the end users
experience, they explore alternative
solutions to improve the design with
their client.
Meeting and Exceeding Budgetary
Expectations
The Touchtap team is very attentive to
their clients business needs. As such,
they immediately get in the co-pilot
seat. With each new project, the team
is excited over how the product will
impact their clients organization or
customers. Moreover, the team
manages their project scope and
project budget very closely, meeting or
exceeding budgetary expectations. By
making a low-to-high estimates based
on an assessment project features and
risk, meeting project deadlines are as so, they learned early on how to
simple as tracking numbers. At manage client expectations. These
Touchtap, they are experts at early lessons are the foundation on
estimation. which Noah developed a more robust
discovery process. The Touchtap team
Overcoming Struggles while Being always aims at strengthening the
Prepared for the Future company culture of transparency and
understanding before executing.
Like every startup, Touchtap faced
some challenges in terms of keeping up
with demand, from which they learned
to keep their development network
close at hand and to be masters in
communication with clients. By doing

| March 2017 | 41

T here is a strange inconsistency
in how enterprises manage
mobile communications
compared to other types of business
communications.
With traditional voice communications
and data communications, we directly
control how communications are
deployed and used by our employees.
But for mobile devices, we give up this
control to external mobile service
providers, creating expensive
management and regulatory headaches.
It doesnt have to be this way, which is
why I founded Tango Networks a
decade ago to revolutionize business
mobile communications.
The Company is The Service
Provider
Consider how other forms of
communications are managed for
employees.
For typical desktop phone service, the
company purchases phones from a
vendor along with a central system to
provide voice calling, conferencing, in-
ofce dialing, and other features. The
company or its contractor will run
cabling and power for the phones.
Then the company contracts with a
42
CXO Standpoint
service provider for voice services. The
enterprise is in control of the
communications system, and sets the
policies for each user.
phones in addition to the primary voice
and data service costs. While the
company is incurring these expenses,
the company does not have direct
control over the devices to ensure that
Its the same for data communications. corporate policies are followed.
The company will contract with a Companies that must monitor
service provider for Internet service. employee voice calls and data sessions,
But then the company will install or archive them for regulatory
routers, rewalls, SBCs and Ethernet purposes, face added expenses.
cabling, or Wi-Fi access points and
similar infrastructure to get its In some companies, this model has
employees online. The company evolved into Bring Your Own Device
similarly is in direct control of its local (BYOD) programs, often when IT
and wide-area networks, and sets the departments have simply given up
policies for each user. trying to gain control over corporate
mobile communications the way they
In both cases, the company is acting as have always been able to manage their
a service provider for its employees - other services.
delivering and supporting essential
communications services. Instead of contracting for phones with
a service provider, the employees are
But this model has remained broken permitted to use their own devices.
when it comes to mobile Then the company reimburses or
communications. otherwise subsidizes services. While
this can be less expensive than a
The Broken Mobile Model company-owned phone approach, it
In more traditional situations, the makes enforcement of policies very
company will contract with a mobile difcult, especially for regulated
communications service provider and industries requiring
buy or lease mobile phones and service communications recording.
for employees. The company pays the
provider to handle support, In both cases, the mobile devices and
conguration and management of the service subscriptions remain separate
| March 2017 |

from the main form of corporate communications. If I call
you from the ofce, you see my corporate number as the
caller ID. If I call you from my mobile, you see my
personal mobile number, or another number you dont
recognize. If you call me on my mobile but I need to take
the call from my desk phone for recording compliance, I
need to call you back, or else start up a special app on my
phone to record the call.
In short, the user experience is messy, unwieldy, and less
professional in appearance.
The Better Way
Imagine instead that your mobile phone could be an
extension of your main corporate communications systems.
You could make and receive calls using your corporate
number. You could transfer, conference, call with in-ofce
dialing. You could send text messages from your corporate
number and receive incoming texts to your corporate
number - something your desktop phone probably cannot
do. Your calls and texts could be archived for compliance.
Your IT staff would have direct control over when and
where you could make toll calls, or even route them
through the corporate networks to reduce costs.
Suppose all this were possible even with your own
personal device. Your business communications would
operate as an extension of your corporate phone system
while your personal communications remained totally
private.
| March 2017 |
Thats exactly what Tango Networks solutions do. Our
Kinetic Communications Platform enables a company to
control mobile communications in an entirely new way.
Shared Control
The breakthrough is an innovation in how communications
signaling and routing are managed. Our Kinetic platform
creates a communications control system that is shared
between your company and your mobile service provider,
enabling the enterprise to be the service provider for their
employees.
This means your IT staff sets policies, determines call
routing rules, turns on features, and executes similar control
steps. These enterprise-managed policies and conguration
settings interface directly with the service provider where
they are enforced on the mobile communications in the
service providers network.
This provides great advantages for both companies and
their service providers. For service providers, it means that
companies are taking on much of their own support and
management tasks. For the companies, it means the IT staff
is more directly in control of this critical form of corporate
communications. Our system is supported by many Tier 1
mobile service providers around the world and is serving
hundreds of thousands of users with enhanced mobile
communications today. On networks where our solutions
are not yet supported, we also offer many of the same
control capabilities for employees that use Android,
BlackBerry and IOS (Apple) devices.
For the rst time, mobile communications can be managed
by your company precisely the way traditional xed voice
and data communications. In the end, this means easier
regulatory compliance, lower mobile communications
costs, and a better user experience that maximizes the
productivity of your employees on the go.
About the Author
A company co-founder, Andrew Silver now serves as Tango
Networks Chief Technology Ofcer. Silver is an
entrepreneur and business technologist who has held senior
management and director roles in large and small wireless
companies including Ericsson, Nortel Networks, Comverse
and Spatial Wireless. He is an accomplished speaker at
wireless industry forums and has been granted more than 50
patents in wireless communications systems. Silver holds
an electrical engineering degree and an MBA from McGill
University.
43
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