GLOSSARY
Analogue terrestrial switch-off: Mainly used in connection with
terrestrial broadcasting, analogue switch-off denotes the
cessation of analogue broadcasts, to be replaced by digital
broadcasts.
Audience Share (Shr%): The percentage of the total viewing
audience watching over a given period of time. This can apply to
channels, programmes, etc.
Audio matching: Programmes and channels are identified by the
people meter by a matching between the audio stream and an
audio database.
CATI (Computer Assisted Telephone Interview): Method of
conducting interviews over the telephone with the use of a
personal computer for prompting questions and recording
answers.
Cable: Television services which are transmitted over wires rather
than over the airwaves.
Catch-up TV: Viewing of a TV programme, most commonly within
7 days after the live broadcast, using TV platforms of the TV
channels (for instance: BBC iPlayer TV platform).
Coverage: The cumulative percentage of a population that has
been counted as viewers of the channel at least once during a
specified interval (based on the local definition, but most of the
time one consecutive minute).
Daily Viewing Time: The amount of television watched by a
specific audience category. In the report, the Daily Viewing Time is
expressed as an average of the daily TV consumed by a person
over the year.
Data currency (or Audience currency): Audience data that is
considered to be the reference on the national market. Its
definition is a national convention, often guided by the advertising
market.
Diaries/Diary measurement: General term for family of TAM
methodologies in which survey respondents record their viewing
in diaries. Diary samples may be discrete or they may constitute
short or long term panels. National diary TAM systems have given
way to national people meter TAM systems in most countries, but
diaries are still commonly used in larger countries for regional /
local audience measurement or for collecting data from rural
areas.
Face to face: Methodology of data collection by means of a
questionnaire, which an interviewer administers face-to-face with
the survey respondent.
FTA (Free-to-air): Describes television channels broadcast in clear
(unencrypted) form, allowing any person with the appropriate
receiving equipment to receive the signal and view the content
without requiring a subscription (or other ongoing cost) or one-off
fee (e.g. Pay-per-view).
HD: High Definition Television. A technology that provides viewers
with better quality, high-resolution pictures.
Hybrid: Methodology using device-based measurements (Return
Path Data or Site Centric) to extrapolate Panel measurements.
IPTV: Internet Protocol Television. A method of delivering
television services via broadband.
Sources: Eurodata TV Worldwide One Television Year in the World 2017 issue
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Live: Viewing on a TV screen at the time of the actual transmission
of a programme.
Market: Designate a measurement for which the obtained data
are available for the whole market to buy.
Panel: Representative survey sample from which data is collected
over time. Panels may be short term and employ discrete one-off
samples (e.g. some diary surveys) or long term with samples that
change over time according to the number of homes that leave
the panel and are replaced by new homes.
People Meter measurement: Generic name for the electronic
measurement system which monitors the channel that a TV set is
tuned to and the individuals present in the room while the TV set
is switched on.
Picture matching: Channels are identified by the people meter
based on an analysis of the picture stream, for instance by
detecting the channel logo appearing on the screen.
Proprietary: Designate a measurement for which the obtained
data are owned by a private party, therefore not available for third
parties to buy.
Satellite TV: General term for all TV channels and other services
that are transmitted via satellite.
Site centric: Viewing data collected from video players online. As
with Return Path Data, the collected data provides precise
information about the viewing, but less about the viewer.
TAM: Widely used acronym for Television Audience Measurement.
Technical penetration: Estimated percentage of TV homes within
the survey universe that can receive the channel. These results
come from the local Establishment Surveys of local institutes.
Time-shifted viewing (TSV): Viewing of a TV programme at a time
other than the moment of broadcast. If the distinction is made
with Catch-up TV, then TSV excludes viewing on TV platforms of
the TV channels.
Total Individuals: Audiences based on the total population. In
many countries, the category starts with all individuals aged four
or over.
TV Rating in % (Rat%): Average number of viewers over the total
duration of the programme calculated in percentage of the target
group. It measures the popularity of a programme by comparing
its audience to the population as a whole.
TV Rating in thousands (000): Average number of viewers in
thousands (extrapolation corresponding to rat%)
VOSDAL: Viewing-On-Same-Day-As-Live. Time-shifted viewing
that has been viewed on the same day as the original broadcast is
usually included in the overnight file which is released the
following day.
Watermarking: Channels are identified by the people meter by
the detection of a specific signature (a watermark) included by
the channel in its broadcasting stream. This watermark is often
included in the audio stream.