Documente Academic
Documente Profesional
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March 2009
Executive Summary
P
Challenges: Uncertainty over entertainment tax, slowdown in economy, alternate entertainment
Characteristics SAM
avenues, development delays and piracy
Characteristics
Seasonality
Trends
Producers bypassing distributors
Reducing shelf life of movies Shift to digital cinema
& Trends
Low screen density Alternate content in multiplexes
Increasing average ticket prices Retail partnerships
New format in single screen theatre
• Single screen segment : Highly fragmented and unorganized
• Multiplex segment : Dominated by five organized players
Competition • Major players in Multiplex segment: Company X, Company Y and Company Z
• Fierce competition in multiplex segment
E
X
x% of the total number of cinema halls
PL
y% of total cinema screens in the country
• South Indian states together account for x% of the
50
0
number of theatres in India
Theatre distribution
SAM 2006
Growth of Multiplexes
2008 2012
1,000 +b% Y
Uttar Pradesh z% v%
Tamil Nadu X
y% 500
Maharashtra x% w%
Karnataka Kerala 0
2006 2008 2012
Source:
Exhibitor
Secondary Revenue Secondary Costs
Parking Charges x% Rent / Rev Share x%
Management Fee y% Overheads y%
Convenience Fee z% Personnel Cost z%
Ticket
w%
Advertising Others
x% y% z%
PLE Distributor F&B
v% w%
Taxes
x%
Rent
y%
Others
z%
F&B Parking
v%
SAM
Source:
Demand Side
Drivers
Supply Side
Slow down in
economy
Challenges
Development
Piracy
delays
Retail partnerships
Source:
E
100
Y X
x% from Hollywood movies
PL
Over y% from local Hindi language movies
50
X X X
X
Y
M
•Occupancy levels 0
A
Multiplexes : x-y% Company Company Company Company Company
S
x Y z V W
Single screen cinemas : a-b%
Footfalls and Occupancy ratio
•Fierce competition in multiplex segment due
Occupancy
to attractive economics and growth potential mn %
Footfalls (mn)
Leading players have major expansion plans 20 U c% 50
Many new players are planning to enter this b% 40
15 W d%
industry a%
30
10
V X 20
5 10
0 0
Company X Company Y Company Z Company V
Source:
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MULTIPLEX AND SINGLE SCREEN CINEMAS - INDIA.PPT 10