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Scientific work with the theme "Build Business from Zero to Hero" compiled by: Rastim
Muhammad Yusuf (NIM: 10114236). This scientific work contains about how to build a business
from scratch to hero that aims to facilitate the entrepreneur candidates in building their business
from scratch with small capital first, because not all businesses must with large capital. Starting a
business does not have to spend a large capital even if we start without any capital can be by
inculcating a positive mental attitude as a lit for us in order to create a dream and strive to pursue
it then we must take steps to start a business and we continue to develop it by trying to possible
To continue to create and maintain creativity in order to continue to grow in the business world
and always be the focus and interest in the interest of consumers. In terms of starting a business
without spending the first big capital we have to do is to take steps because where when we have
stepped then we have started our business so now we just continue our step. But if we have not
found our step, we can start our step from what is around us like from the trunk of our house
because everything we want may be found from the things that are in our baggage or we can make
our baggage a Office, shop or home industry, we can also start from the goods we have is not
necessarily with cash.
TABLE OF CONTENTS
ABSTRACT .................................................................................................................................... 1
CHAPTER 1 ................................................................................................................................... 3
PRELIMINARY ............................................................................................................................. 3
1.1 Background ........................................................................................................................... 3
1.2 Problem Formulation ............................................................................................................ 4
1.3 Benefit to society .................................................................................................................. 4
CHAPTER 2 ................................................................................................................................... 5
THEORY CHANGE ....................................................................................................................... 5
CHAPTER 3 ................................................................................................................................... 6
Processes and Results ..................................................................................................................... 6
BUSINESS IDEAS .............................................................................................................. 6
BUSINESS OPPORTUNITIES ........................................................................................... 7
BUSINESS CATEGORIES ..................................................................................................... 8
SMALL BUSINESS ADVANTAGES .............................................................................. 10
WEAKNESS OF SMALL BUSINESSES................................................................................ 12
SMALL BUSINESS TAX ................................................................................................. 13
START BUSINESS ........................................................................................................... 13
SELF CAPITAL ....................................................................................................................... 13
KEY SUCCESS ............................................................................................................................ 14
SUCCESS SUPPORT................................................................................................................... 20
BUSINESS FORM ....................................................................................................................... 20
CHAPTER 4 ................................................................................................................................. 23
CONCLUSION ............................................................................................................................. 23
CHAPTER 1
PRELIMINARY
1.1 Background
In the rapid development of the era encourage people to have a creative mind and innovate in
creating a business that produces a product that can compete in local and national markets even to
reach the international market. Many people who try their luck in the field of business by opening
his own business both from among the age enough to mature among the young subjects including
the students. Rapid technological developments also make business people able to focus on some
of the efforts it does, because with today's technology the businessman can control his business
simply by monitoring from home or by carrying out other activities even though the activities of
the businessman is nothing but the business itself that involves time And every time used in
business is calculated by the value of the business, where the value of the business is a business
advantage. Opening a business can also expand employment opportunities for other people who
need jobs and as fields of science to be able to open their own business.
To start a business or business must start with specific strategies and ways, such as preparing
capital, place to do business, and raw materials for production. With a mature strategy it will make
it easier to predict and minimize the possibility of problems that will be faced during the conduct
of business. However, most for beginners do not dare to do business because thinking about capital
problems that sometimes up to reach infinite nominal. Starting a business is not necessarily with
big capital, but we can start little by little from the business with a capital that is not too large first.
It also avoids undertakings of high loss and is suitable for beginners who want to open business
opportunities as a forum for greater business development learning.
Small and medium enterprises need to be considered in more detail and must be supported by
complete information, so that there is a directional business between small and medium business
actors. Small and medium enterprises have a strategic role to build the economy globally, in
addition to play a role in economic growth and employment absorption also play a role in the
distribution of development results. In the economic crisis that occurred some time ago, where
many large-scale businesses that stagnated and even stopped its activities, the small and medium
business sector proved more resilient in the face of the crisis.
In economics, a business is an organization that sells goods or services to consumers or other
businesses, to make a profit. Historically the business word of the English language business, from
the basic word busy which means "busy" in the context of individuals, communities, or society. In
the sense, busy doing activities and jobs that bring benefits. Businesses are all aspects of activities
to channel goods through productive channels from buying raw materials to selling finished goods.
In a capitalist economy, where most businesses are privately owned, businesses are formed to gain
profit and increase the prosperity of their owners. Owners and operators of a business get rewards
according to the time, effort, or capital they provide. But not all businesses pursue such profits,
such as cooperative business that aims to improve the welfare of all members or government
institutions aimed at improving the welfare of the people. This business model is in contrast to the
socialistic system, where large businesses are mostly owned by governments, the general public,
or unions.
The key to the success of starting a business that is keen to see business opportunities, has a
brilliant idea, strong self-determination, and capital 7 k: Competence, Intelligence, Courage,
Confidence, Perseverance, Tenacity, Crafts. (Eddy Soeryanto Soegoto)
The progress of a nation is influenced by how many entrepreneurs or entrepreneurs owned by the
nation and how much positive contribution given by the entrepreneur for the development and
progress of the nation (Eddy Soeryanto Soegoto)
An entrepreneur must think holistically, understand the business system, be able to see the business
potential, be able to adapt to the business environment, be able to cope with business dynamics,
skilled at managing resources, flexible, having the best business strategy and ready to win the
business. (Eddy Soeryanto Soegoto)
CHAPTER 3
Processes and Results
BUSINESS IDEAS
Building a business or business can start from our own thoughts or ideas for example. Not everyone
has the same idea between one and the other. The idea can be obtained from one's experience or
one's expertise and the influence of the surrounding environment.
1. Hobbies / Likes
Everyone can start his business idea with a hobby or a person's liking for something. For example
Bill Gates who started his business from his hobby in fiddling with computer devices. And from
his hobby is now Bill Gates famous and included in the richest people of the world, Because of his
perseverance in mengutak especial programs on computer devices.
2. Helping others
Helping others earn rewards for our services can also be an easy business idea. Like being an
intermediary between buyers and sellers.
3. An old idea
The old idea can also be redeveloped into a very creative idea. Like Jeff Bezos from Amazon.com
who updated his old idea from the sale of books in ordinary stores into an internet that makes it
easier for others to search for his book more easily.
4. Publish
There are some figures who also issued their business ideas into a book or novel and they published
and became a bestseller in the market. For example Raditya dika.
BUSINESS OPPORTUNITIES
Business opportunities are a situation where one can think that there are opportunities everywhere
for them to start a business. Any business opportunity is an opportunity for a person to start a
business according to what he wants and wants according to the experience he has.
Business Opportunity Factors
3. Motivation
Motivating a person can also be a business opportunity factor, because we can motivate or give
positive advice and encouragement to a group of people who need it. There are 2 kinds of
motivation Needs, as follows:
1. The need for achievement
Needs achievement can be seen from a person's ability to produce something new
to a problem. The need for achievement is also characterized by the determination
of objectives, planning and information gathering. With the need for high
achievement can facilitate someone who runs his business to solve problems
according to the cause.
2. Independent Needs
In addition to the desire that does not want determined by others, the desire to be
independent will make a person produce a different product with others. He will be
more courageous in making decisions about himself in the business opportunity
problem. An entrepreneur will try to advance his business because he was inspired
by a successful entrepreneur before.
4. Self-evaluation
Locus of Control
Locus of Control can be interpreted as a belief of a person that he can control the environment
around him. Someone who has this trait is more able to take advantage of existing business
opportunities. They have trust, and can build a business strategy
Self Efficacy
Self Efficacy is one's belief in the power of self in performing certain tasks. Entrepreneurs must
have confidence in making statements and decisions.
BUSINESS CATEGORIES
There are four that can be categorized business, namely: micro businesses, small businesses,
medium enterprises, and large businesses.
SMALL BUSINESS
Small businesses are self-managed or self-managed businesses, do not dominate the market and
fulfill a certain size of profit and employment. Small businesses typically have fewer than 20
employees, between 20 and 100, and more than 100 Up to 500 people. Small businesses usually
provide jobs in the fields of wholesale trade, services, agriculture, fisheries, industry and food
beverage business.
Here is an example of a small capital venture:
9. Sell credit
Selling pulse of one business that does not require a lot of capital and profits in the can very
promising can be used to increase income every month.
Small businesses have differences in market position, number of employees, financial capability
compared to big business. Small businesses also have several advantages, among others:
1. Minimal capital.
Not enough capital required. Maybe from hundreds of thousands to hundreds of millions still count
small businesses. However, my opinion, the small amount of capital is not a reason not to
immediately start ACTION business. No matter how much capital we have, we can start our own
business immediately. Especially in the online business, small capital can be cultivated to get a
very large income.
2. Resistant.
Small businesses have the ability to survive. Proven in times of crisis ago, small businesses still
survive and able to help move the nation's economy. The resilience of this small business is in line
with the entrepreneur character attached to the business owner.
5. Easy to adapt.
Since it is not long hierarchy like big business, small businesses have high adaptability. Changing
market conditions, can be quickly sniffed and harmonized with business. New innovations,
however small, usually appear in these conditions.
Join the community economy. From absorbing employment to join the move around the economy,
small businesses play an important role. This type of business becomes the motor of economic
growth in its environment.
6. Innovation.
Small businesses are usually loaded with innovation in developing their business. Innovation is
done in product development, marketing, or internal aspects. Innovation is also easier to do than
in big businesses that usually have complex organizational structures and work processes.
7. Flexible.
Small businesses have a flexible nature. This makes it able to adjust to the conditions that are
happening. The flexibility of this small business that makes it able to survive in business
competition.
8. Freedom.
For small business owners, freedom is the most coveted thing. Freely organize how its business
strategy, free to take the best decision for its business, and accompanied by responsibility to bear
all the risks.
WEAKNESS OF SMALL BUSINESSES
Management
Small businesses usually have poor management, because often mixing business with the
household.
Fund
Lack of funds to buy raw materials or products, rent a place and train every employee.
Marketing difficulties
The results of a cross-country study conducted by James and Akarasanee (1988) in a number of
ASEAN countries concluded that one aspect related to marketing issues commonly faced by small
business entrepreneurs is competitive pressures, both in the domestic market of similar artificial
products Big entrepreneurs and imports, as well as export markets.
Technology limitations
Unlike developed countries, small businesses in Indonesia generally still use traditional technology
in the form of old machines or tools of production that are manual. The backwardness of this
technology not only makes the low production and efficiency in the production process, but also
the low quality of the products made and the ability for small businesses in Indonesia to compete
in the global market. Technology limitations are caused by many factors such as limited investment
capital to buy new machines, limited information about technological developments, and limited
human resources that can operate new machines.
SMALL BUSINESS TAX
Based on the Decree of the Minister of Finance No. 197 of 2013 dated December 20, 2013,
Entrepreneurs with turnover not exceeding Rp 4.8 billion a year and voting to become non-taxable
entrepreneurs, are not required to collect, deposit and report value-added taxes, and are not
required to make tax invoices and unnecessary To report the Annual Tax Assessment Letter
(VAT).
START BUSINESS
SELF CAPITAL
The self-capital of an entrepreneur to start a business or business is a 7K Factor: Competence,
Intelligence, Courage, Confidence, Perseverance, Tenacity, and crafts.
Competence
A person must have a competence to the field for self-capital is most important in building
a business.
Intelligence
Someone must use his intelligence in building business such as: intellectual, spiritual,
emotional, physical, and creative.
Bravery
We must also have the courage to realize the business idea. Even if we have a brilliant idea
but we do not dare to be meaningless.
Confidence
Our belief that the effort to be built will be successful and successful based on the
competence we have in building the business itself.
Persistence
A business built with persistence will produce results that can be beyond our expectations.
Persistence
We must also be able to be a tenacious person, the unyielding person.
Crafts
Successful people are diligent people. He will not waste his time and will work efficiently.
KEY SUCCESS
Dare to Dream
Dream is the origin of someone dare to struggle and pursue the ideals that coveted. In the
experience of some successful entrepreneurs, the dreams that want to be realized must be clear and
specific so that we can focus to make it happen. Not only the capital alone, we also have to prepare
everything that is needed to achieve our life goals.
Plan carefully
In building a new business, planning is an important thing to be prepared carefully. That way, the
business does not just run in place and can be realized according to the initial plan that has been
made.
Idea
To start a business of course everyone needs an idea. The idea can come from anywhere. Like the
inspirational story of the two entrepreneurs already mentioned. Their success does not come solely.
Their ideas also come from things that are common in the environment around them. How they
see business opportunities and potential around them. The idea is quite built with simple thinking
but developed with a variety of crazy thinking. Successful entrepreneurs certainly have ideas that
are not quite commonplace compared to other entrepreneurs. This is what makes a businessman
successful, because of unusual ideas. In addition to choosing ideas of the type of business to be
done, timing is also important to do. Then when is the most appropriate time to become a
successful entrepreneur. The answer is quite simple now. Now is the most appropriate time to start
developing the ideas and the business you want to do. Many people are afraid to start a business
with a variety of reasons, such as readiness, competition and various other reasons. But fear is the
main enemy of a businessman. They often procrastinate what they will do because they think too
much about their own fears. And in the end that's the reason why entrepreneurs fail.
Get started
After feeling the idea has been quite interesting then the next stage in the implementation of the
business is starting a business. To start everything is not easy, especially starting a business. Failed
in starting a business is certainly a fairly normal thing happened. But here's the most important
part of being a successful entrepreneur that is not afraid to fail and keep trying. In this phase,
entrepreneurs may get a lot of lessons on some issues in doing business, not to mention the capital
and the idea of the business that started. The business plan in this phase may look disappointing
and useless. From here entrepreneurs can make improvements that should be done. When
experiencing failure in the business, the most important thing needed in doing business is to have
people who can trust the business undertaken. A successful prospective entrepreneur should be
able to make consumers confident about the products offered. This is the most important capital
for an entrepreneur to have success. Despite having a small capital, if an entrepreneur can make
potential customers they are confident about their products, then the initial stage in starting a
business has begun. To get a consumer for an entrepreneur is not easy to do, especially to offer a
new type of product.
Here a prospective entrepreneur can offer the highest quality products and never make prospective
customers feel disappointed even if only slightly.
An entrepreneur is also confronted with various options in his business as to whether the business
built will be profitable or cost-free. The balance between the two is what makes a business better.
That is, an entrepreneur should not be overly eager for a large income regardless of the quality of
the product. Between the results obtained and the costs incurred should be balanced.
In starting a business should also not target the business to grow so quickly and generate huge
profits. Building a business should be done with a realistic and not too push yourself. Compared
to targeting earnings with big profits, it's good to keep the business going for a long time.
Being a successful entrepreneur from scratch is not an easy thing to do. Lots of things to do to run
a business to be more successful.
Nowadays with the development of technology, building a business can be done easily even
starting from a small room. Starting a business is not necessarily about starting a business with
large capital with adequate means. Enterprises can be started by using small capital and done from
anywhere. Even a student can start their business from boarding rooms with a capital of laptops or
other devices such as smartphones.
Capital required in starting a business that is a skill and tenacity. Both of these can be the main
capital and become the deciding factor because through both all kinds of problems in the business
can be faced with ease. Ability can not only be possessed by those who are born with the ability
to become entrepreneurs, the ability can be gained by learning and courage to do business, then
the opportunities will also follow.
One type of business that can be done from scratch can also be defined as the type of business that
is done by using small capital. Online business is one type of business that can be done with a
small capital. Even online business can be done without using capital. Capital required in starting
an online business of which are computer devices such as laptops and smartphones. In addition,
other capital required is an internet connection. The need for internet connection is what can be a
capital that requires a fee. But now with so many places that provide free wifi or free internet
connection, making online business becomes increasingly require a small capital.
Regarding any type of business that will be done can lead someone to become a successful
entrepreneur. Proficiency in running a business can also be a determinant in business success.
When deciding to become an entrepreneur, things are done to start a business among which is
determining the right kind of product. Knowing the type of consumer that is used as a target is also
important to do. It's important to know what kind of marketing strategy can be done. A successful
business candidate should also choose to use effective and efficient promotional media. Not only
is it cost-effective but also attracts much more consumers.
An aspiring entrepreneur should also make a detailed account. This is to compare what kind of
marketing strategy is enough to attract consumers and effective to do.
Define business ideas
Adjust the business to be opened with the ability, interest or talent that we have, but without leaving
the market opportunity factor that existed in the community. The number of successful
entrepreneurs, because they choose the field of business they like.
So we will always try to develop the business we have, with a happy feeling without any boredom
or saturation that often arise. In addition it can also start a new business that has never existed in
the market so that impressed unique and interesting, or open a business that has been in the market
but has a huge market opportunity.
Action
No matter how good a business idea we have, it will never be a successful business if we do not
act immediately. Begin the effort that we plan with full confidence and perseverance, because
running an effort to achieve success requires a long struggle and a long journey with hard work to
be done.
Be flexible
As our business grows, we must be able to adjust to changing environmental needs and demands.
If there is a demand to do something, we must be ready to innovate. At the same time, we may
need to adjust to our market disposition to keep clients satisfied so that we can recover sales.
BUSINESS FORM
Every business can be categorized into three forms of business: individual business, partnership,
or limited liability company
Advantages:
Easy to make and easily dissolved
All profits may be withheld by the owner
Very flexible in decision making
Weaknesses:
Debt is the responsibility of the owner
Limited funding
Managerial limitations of owners
2. Partnership
The Guild is a form of business ownership with two or more owners who jointly manage the
company and are responsible for the flow of funds including debts.
Advantages:
Easy to create
More funding sources of investment
Their skills, knowledge and skills are complementary
Weaknesses:
Vulnerable to personal conflicts
Difficult to disband
All partners take on the debt or one person makes
It is difficult to transfer ownership without the permission of other allies
Advantages:
Responsibility is limited to personal investment in the company (limited liability).
Specialized management skills
Wider financial capacity
Positive economic effects on large-scale operations
Weaknesses:
Difficult and expensive to set up and dissolve
Tax gds, ie charged to the company and to shareholders
Legal restrictions due to the large number of laws.
CHAPTER 4
CONCLUSION
In the rapid development of the era encourage people to have a creative mind and innovate in
creating a business that produces a product that can compete in local and national markets even to
reach the international market. In the process of running a business, which is the driving force of
a person in opening a business or building a business that is the idea of doing business such as
hobbies, observing, helping people, old ideas, ideas of others, collaboration, publish, record law,
perform, Others, and public consumption.
To create a business that is able to compete businesspeople must have the first focal point in
Entrepreneurship is whether one can see any business opportunity or not. What factors in looking
at business opportunity are:
1. Technological change
2. Political and policy changes
3. Demographic changes
4. Educational Institutions
5. Access information
6. Variation of life experience
7. Social bonding
8. Personality, divided into 3 aspects namely Extraversion, Agreebleeness (understanding),
Risk Taking
9. Motivation, divided into 2 kinds of needs namely Needs achievement and desire to be
independent.
10. Self-evaluation, things that must be considered in self-evaluation is the Locus of Control
and Self Efficacy
11. Cognitive Characteristics, divided into 3 ie Overconfidence, Representative, and Intuition.