Art235 ProcessBook KatieWalker

235
Art Graphic Design

Katie Walker
Section 03
Fall 2016
Contents
Module 01 .................................................................3
Module 02 .................................................................5
Module 03 .................................................................12
Module 04 .................................................................20
Module 05 .................................................................27
Module 06 .................................................................32
Module 07 .................................................................42
Module 08 .................................................................48
Module 09 .................................................................53
Module 10 .................................................................58
Module 11 ..................................................................67
Module 12 ..................................................................73
Module 13 ..................................................................83
Katie Walker Art 235 Graphic Design | 2

Module 01
Being creative will help
you enjoy life. It engenders
a spirit of gratitude
Elder Richard G. Scott

Ponder | Introduction
Hi my name is Katie and my most distinguishing
feature are my boys. Even with all their crazy, they
are what peoples usually see first.
Where did you come from, before BYU-Idaho? Why are you taking this class and what do you
I was born in the sunny state of Arizona. Yes it hope that it will do for you?
is hot there, but I love it. BYU-I is my third and I want to take this class because I excited to
hopefully my last college/university. I attended lea r n about desi g n. A nd fonts a re desi g n.
Eastern Arizona College, where I found my Fonts have the ability to convey a multitude
eterna l compan ion. I a lso went to BY U i n of emotions and ideas, the sam way the use of
Provo, where our first born son came into the rhetoric does. I think it is fascinating and expect
world. And I know live in Texas where we are to learn many things about the inner workings
have expanded our family. of type in addition to how I can better use font
in and as design.
Why are you here, at BYU-Idaho?
I wanted to attend BYU-Idaho because I saw What is conscious incompetence and how
my cha nce to get t he educat ion I cou ld nt can understanding this idea help you be a
ot her w ise receive. BY U-Ida ho offered t he better graphic designer?
Pathway program which brought to BYU-I. It C o n s c i o u s i n c o m p e t e n c e i s p a r t of t h e
rocketed me back into the classroom and has psychological state of mind in which a person
made learning fun again. The ability to learn and understands that they are deficient in a skill,
earn my degree while at home made attending however they also understand the benef it of
BYU-I that much more appealing. learning this skill through trial and error. Thus,
the individual learns through mistakes and will
Where are you going, after BYU-Idaho use this knowledge to do better in subsequent
After I graduate from BYU-Idaho, I plan try undertakings.
to find work. Ideally, I would like to be able
to work from home. This way I can raise my
children and be there for them when they get
There is nothing better than playing with a cap made from your favorite blanket...and of course your bother.
home from school.
Some have trials to live through while still others

have allotments they are to live with . -Elder Neil A. Maxwell
Module 02
Everyone looks at things but very few people see effectively.
Designers must be able to see. Seeing means a trained super-
visual codes...These codes make
awareness of
a language of vision, much as words are building
blocks for verbal language.
Alex White, The Elements of Graphic Design (See visual Focus p. 78)

Visual Alphabet | Concept Thumbnails

Visual Alphabet |Proof of Concept

Visual Alphabet | Concept Expansion

Visual Alphabet | Poster Concept Composition

Visual Alphabet | Final Poster composition
Hang it on the Line Katie Walker

Ponder | Module 2
A good idea take time to become good. Most often it comes from
problem solving and hard work .
Why did you choose to make your alphabet using that medium?
I liked how the clothes pins looked. I only had to take 3 pictures. All the letter were make using Photoshop.
How did you make your letters?

I used Photoshop to make the photographs of the clothes pins look black and white. I then use the crop tool to make
the image a square to fit the dimensions that I wanted. From there, I analyzed the clothes pin for each letter I wanted
to create. In some, I cropped closer to the clothes pin while in others I cropped farther out.
Do you like the final product?
If Im being honest, I like how the letter turned out. However, I am not in love with the poster. I ran out of time
and was not able to create one better. If there was one thing I learned this week is to tackle the work sooner in the
week. This way I can get the feedback I need from my peers and I do not have to stay up most of the night to finish
the project to get it in late.
Confidence is overrated . Most

Mock ups make your work look like the real deal!
overly confident people are obnoxious.

More important is courage:
to take the first step and move forward
despite fear an insecurity.
-Dani Shapiro quoted by Debbie Millman

Module 03
Typography is what language looks like.
Ellen Lupton, Thinking with Type

Logo Project | Word Combo Lists
20 Nouns of non-Proper 20 Services 10 Noun/Service Combos

1. Dog 1. Painting 1. Electricity + Electrician
2. Electricity 2. Dog Walking 2. Tree + Tech Support
3. Child 3. House Cleaning 3. Aardvark + Car Wash
4. Tree 4. Lawn Care 4. Planet + Lawn Care
5. Birds 5. Child Care 5. Windpipe + Plumber
6. Aardvark 6. Nail Care 6. Sunlight + Transportation
7. Planet 7. Oil Change 7. Dump Truck + Waste
8. Banana 8. Tires Management
9. Dump Truck 9. Car Wash 8. Eyes + House Cleaning
10. Blood 10. Plumber 9. Ukulele + Waiter
11. Eyes 11. Electrician 10. Banana + Tires
12. Phone 12. Tech Support
13. Windpipe 13. Oil Change
14. Sunlight 14. Waste Management Best 3 of 10
15. Photograph 15. Dishwasher 1. Sunlight + Transportation
16. Ocean 16. Cooking/Chef 2. Planet + Lawn Care
17. Ukulele 17. Transportation 3. Banana + Tires
18. Violin 18. Waiter
19. Panther 19. Contractor
20. Train 20. Security

Logo Project |Set 1 Concept Sketches



Logo Project |Digital Sketches

Logo Project |Pick an Object

Ponder | Module 3
Are there specific questions we should be answering? I didnt know what to add...probably missed in the notes. I tend to do that. So, I
thought Id share a talk that I rather enjoyed reading by Elder Richard G. Scott in the April 1986 General Conference.
I come to you in humility, mindful of my own that distills from the decision to live the Strive to apply its teachings in your own May I share with you some of the insight that
weakness, yet prayerful that the preparation commandments of your Elder Brother, Jesus life and to find within it the companionship will come as you carefully study the Book of
preceding this message may qualify me to act the Christ. that comes to all who with real intent search Mormon.
as an instrument in the hands of the Lord to its message and diligently strive to apply
bring help to some who are in serious need. You know well the process of repentance and its teachings in their lives. Through the Of his own repentance, Alma declares:
Love engenders faith multitude of verses that speak of the Savior,
I was in the most bitter pain and anguish
I reach out to you who yearn for the Redeemer, the Prince of Peace, seek
companionship at almost any price and are in Christs plan of happiness, prayerfully to know Him. Ask our Father to of soul; and never, until I did cry out unto
tempted to believe it can be purchased or provides courage strengthen your faith in His Son and to plant the Lord Jesus Christ for mercy, did I receive
a remission of my sins. But behold, I did cry
bartered. You may feel excluded from some in your heart a love of His teachings.
circles of friendship, but dont look downward
to begin the process of unto him and I did find peace to my soul.
for companionship where the price of entry is repentance, strengthens
abandonment of principle and the sacrifice of the resolve to be obedient And now, I have told
you this that ye may learn
to His teachings, and opens
ideals.
wisdom, that there is no
We love you, and want your the door of service, other way or means whereby
man can be saved, only in and
happiness more than you can welcoming in the feelings of through Christ. (Alma
possibly imagine. self-worth and of being loved 38:89.)
You have learned that fair-weather friends are and needed. From this scripture
always available at the bottom of the path that
leads to worldliness and unrighteousness, and ~Elder Richard G. Scott, We Love You you can see that
that their companionship always comes with Please Come Back General Conference suffering does not
many strings attached. You have seen how 4/1986 bring forgiveness.
each seeks only to satisfy selfish interests. In It comes through
the vital role of a judge in Israel, yet you may
quiet moments of reflection, you realize that
have difficulty taking that first step to return. faith in Christ and
such companionship is hollow and valueless
and leads to weakened resolve, compromised With all the love of my heart, may I offer you a obedience to His
way back. You can begin alone and proceed at teachings, so that His
ideals, and eventual yielding to serious sin.
your own pace.
gift of redemption can
To you who have taken this path, I plead,
I invite you to study carefully the apply.
come back. Come back to the cool, refreshing
waters of personal purity. Come back to Book of Mormon, to ponder each You will learn that sincere,
the warmth and security of your Father in page and pray for understanding. repeated prayer, study, and
Heavens love. Come back to the serenity meditation bring a fuller
Mock ups make your work look like the real deal!

Module 04
Creative people must have a constant curiosity.

They should be constantly observing and listening to new ideas.
They should be willing to admit that someone elses solution

might be better. And they should learn the lessons
provided by previous experienceboth their own and others.
Elder Robert D. Hales, Channeling Your Creativity 1983

Logo Project | Concept Sketch Variation Set 1
Sunlight Trans
Transportation that
moves you as fast as
the speed of light.
Critique for improvement:
Less rays and windows.
Make windows larger

Logo Project |Concept Sketch Variation Set 2
Planet Landscaping
Creating a more
beautiful world
Just use the circle to
symbolize the planet...dont
get complicated.
Try the bird of paradise

style for the flower

Logo Project |Concept Sketch Variation Set 3
Banana Tires
Where balding
tires are a thing of
the past.
Simplify... How can you
make the banana look like
a tire? Or a tire look like
a banana? Will lost and
found be a way to go? Less
is more here.
Make the banana look

more like a tire.
Id just take some cues

from the plane-banana
I showed you to add a
few simple details where
possible to make sure that
its perfectly clear what it
is...
Then add a few small
details like the flaming
tire logo I sent to the tire
so its also very clear
Finally find a way to work
the peel into the tire

Logo Project |Final Refinements Sets 1-3
Sunlight Trans Planet Landscape Banana Tires

Logo Project |Symbolism Photo shoot
What is interesting enough to photograph and do
something with? I had some trouble deciding what I
wanted to use for this project. I had some kisses on
hand and thought Sure. Why not? I have had some
fun taking this chocolaty smooch apart and finding
interesting ways to take a photo from what was left over.
This wee is all about fire and melting the chocolate with
a heat from the stove.

Ponder | Module 4
Its all about the Learning Experience!

I feel like there comes a point in Theres a huge, fascinating, in design just as much as we need have come along, not only in this class, but in
everyones life where they have to purpose in our lives. general. I know that I still have a long way to
ask What am I doing? I dont think exploding world of information go to really be at a professional quality level.
that its any different when designing. out therein any direction you How do you feel However, I feel that as long as Im trying hard,
As the process continues, there are working hard, and praying hard I will get there
about what youve
lots of questions that need answering. care to look. at some point. So, how do I feel about what
What are you using? Why are you done? Ive done? I feel great!
But you must look .

moving that there? How do you feel Overall, I feel pretty good about how far I
about what youve done?
~Jack Foster, How to Get Ideas p. 72
What are you using? As for my logos, I am using Adobe
As part of the pet project, had spent Illustrator to create a beautiful logos
days trying to figure out what I for made up companies like Sunlight
wanted to use as a pet. I went Trans, Planet Landscaping, and
through several things that could Banana Tires. Ive come a long way,
work, but then ran into Do I really but still have quite a ways to go.
want to experiment with this and
possibly damage it? I finally ended Why are you moving
up using some Heresy Kisses I had that there?
laying around. I didnt really want As Ive been through several
the kids eating them, so I decided to designing classes, the one thing I can
use them instead. So far, Ive had fun remember the best is to be intentional
cutting them up, taking them apart, in how I place my elements. Be able
squashing them, and melting them to answer why you place something
down. Im hoping to start getting the way you did and how it best
some outside shots, but that depends serves to overall design. So far,
on how well I can get my children to I dont feel that this class is any
behave while I try to get it done. different. There needs to be purpose
The moment you start to feel excited about what you have
created is priceless.

Module 05

You start out as a phony
and become real.
Glenn OBrien, Steal Like an Artist p. 30

Logo Project | Research Results
1. Tori: Deliver Flowers around the

1. Circle: continuity -- serious World - Florist 3) Strength - Oil 6. Lauryn:
business like doctor or lawyer -- or Gas Company get you some- Tire shop
expensive where fast like speed of light. Hawaiian airline
2. Planet: tropical/ fruity -- surf- #3 is favorite because it re- Some kind of express shuttle
ing or summer clothing -- mid- sembles the Sun which exhibits service
dle prices -- this is my favorite Strength to All.
because it makes me think of 7. Aaron:
summer and fun 5. Velika: Flower Planet?
3. Sunburst: happiness -- travel [Banana Tires] Flower delivery service maybe?
or bus line --cheap 1- Unknown This is the best one
2- vehicle repair shop?
2. Mark: 3- cheap 8. Jessica:
1) circle - eternity. Sunflower. 4- this one is my least favorite, I think this is my favorite. Makes
Sun train 2) no idea, spaceships, its not clear what it is me think of some sort of trans-
train 3) no idea, no idea, no idea [Planet Landscaping] portation service. [Sun Trans]
4) the planet one. 1- an environmentally friendly v
company
3. Laura: 2- some sort of a beauty product
1) tire company 2) flower deliv- 3- expensive
ery service worldwide 3) fuel or 4- this one is my favorite, I like
some kind of mechanical parts the flower
ad -planet with the flower is my [Sunlight Trans]
favorite (I was going to call it 1- the company prides itself on
earth but how do I really know promptness/speed
that it is?) 2- public transport
3- expensive
4. Becky: 4- this is my 2nd favorite, it is
1) Reliable - Tire Company 2) more clear what it it for than #1
Logo Project |Info graphics
Logos
Balding tires are a thing of the past. $
What does the logo communicate?
What type of service is the logo for?
Is the service cheap or expensive?
Which of the 3 logos is your favorite? Why?
Banana Tires
Circle-Continuity
Serious Business-Doctor or Lawyer
Circle-Eternity
Tire Company
0/7
Creating a more beautiful world one flower at a
time.
Planet- tropical/fruity
Sunflower
Surfing/Summer Clothes
Flower Delivery Worldwide
Environmentally Friendly
Beauty Products
Florist
Flower Planet
Hawaiian Airline
$ Planet Landscape
Spaceships
5/7
Transportation that moves you as fast as the
speed of light.
Sunburst-happiness
Travel/Bus Line
$ Sunlight Trans
Fuel/Mechanical Parts Ad
Ger's you somewhere fast like speed of light
Cheap
Express Shuttle
Sun Train
Public Transport
2/7

Traveling is always fun. And, what is the best part of
traveling? There can be several answers to this question.
However, my answer is going home. I cannot think of
anything better about traveling than to go to the place
that helps make you feel comfortable, cozy, and warm
fuzzes. There just may be something to Home Sweet
Home. But, until I get home, Ill enjoy site seeing!

Ponder | Module 5
Its all about the Learning Experience!

I feel like there comes a point in
everyones life where they have to
Our world is ideas, in design just as much as we need
purpose in our lives.
have come along, not only in this class, but in
general. I know that I still have a long way to
ask What am I doing? I dont think not the method of go to really be at a professional quality level.
that its any different when designing. How do you feel However, I feel that as long as Im trying hard,
As the process continues, there are the transmittal. about what youve working hard, and praying hard I will get there
lots of questions that need answering. at some point. So, how do I feel about what
What are you using? Why are you ~ Michael Herman done? Ive done? I feel great!
moving that there? How do you feel Overall, I feel pretty good about how far I
about what youve done?
What are you using? As for my logos, I am using Adobe

As part of the pet project, had spent Illustrator to create a beautiful logos
days trying to figure out what I for made up companies like Sunlight
wanted to use as a pet. I went Trans, Planet Landscaping, and
through several things that could Banana Tires. Ive come a long way,
work, but then ran into Do I really but still have quite a ways to go.
want to experiment with this and
possibly damage it? I finally ended Why are you moving
up using some Heresy Kisses I had that there?
laying around. I didnt really want As Ive been through several
the kids eating them, so I decided to designing classes, the one thing I can
use them instead. So far, Ive had fun remember the best is to be intentional
cutting them up, taking them apart, in how I place my elements. Be able
squashing them, and melting them to answer why you place something
down. Im hoping to start getting the way you did and how it best
some outside shots, but that depends serves to overall design. So far,
on how well I can get my children to I dont feel that this class is any
behave while I try to get it done. different. There needs to be purpose
The moment you start to feel excited about what you have
created is priceless.

Module 06
Righteous work is our love of God and of

our neighbors being made manifest! Creative
work is a special expression, a
more excellent way (1 Cor. 12:31), of showing
that love. Creative expression can also
represent the celebration of our

gratitude to God for our gifts
and talents.
Elder Neal A. Maxwell, Creativity

Logo Project |Final Refinements

Logo Project |Sunlight Trans

Logo Project |Planet Landscape

Logo Project |Banana Tires

Pet Project |Essay/Article
Some weeks ago a bewildered father will realize time and participation on the and self-discipline to think of other
asked, Why is it I seem to be able to part of all are necessary ingredients. In family members and their communication
communicate with everyone except my own family discussions, differences should needs ahead of your owna willingness
son? not be ignored, but should be weighed to prepare for the momentthe sharing
and evaluated calmly. Ones point or moment, the teaching moment. Shed the
I responded with, What do you mean you opinion usually is not as important as a very appearance of preoccupation in self,
cant communicate with your son? healthy, continuing relationship. Courtesy and learn the skill of penetrating a family
and respect in listening and responding members shield of preoccupation. Sad is
Its just that whenever I try to tell him during discussions are basic in proper the day when a daughter is heard to say,
anything, he tunes me out, he replied. dialogue. As we learn to participate My mother gives me everything except
together in meaningful associations, we herself.
During our private discussion which are able to convey our thoughts of love,
followed, and very often since, I have dependence, and interest. When we are Too early and too often we sow the seeds
concluded that perhaps one of the principal inclined to give up in despair in our efforts of Cant you see Im busy? Dont bother
reasons we fail to relate appropriately to communicate because other family me now. When we convey the attitude of
with family members is because we members have failed to respond, perhaps Go away, dont bother me now, family
fail to apply some basics of personal we would do well not to give up, but rather members are apt to go elsewhere or isolate
communications. In Heb. 13:16 we read, to give and take in our conversations. How themselves in silence. All family members
But to do good and to communicate important it is to know how to disagree on some occasion or other must be taken
forget not: for with such sacrifices God with anothers point of view without being on their own terms so they will be willing
is well pleased. Communications in the disagreeable. How important it is to have to come, share, and ask.
family will often be a sacrifice because we discussion periods ahead of decisions.
are expected to use our time, our means, Jones Stephens wrote, I have learned that It takes personal sacrifice to communicate
our talent, and our patience to impart, the head does not hear anything until the when conditions are right for the other
share, and understand. Too often we use heart has listened, and that what the heart personduring the meal preparation, after
communication periods as occasions to tell, knows today the head will understand a date, a hurt, a victory, a disappointment,
dictate, plead, or threaten. Nowhere in the tomorrow. or when someone wants to share a
broadest sense should communication in confidence. One must be willing to forego
the family be used to impose, command, or Let me share with you seven basic personal convenience to invest time in
embarrass. suggestions for more effective family establishing a firm foundation for family
communication. communication. When communication in
To be effective, family communication the family seems to be bogging down, each
must be an exchange of feelings and A willingness to sacrifice. Be the kind of individual should look to himself for the
information. Doors of communication a family member who is willing to take remedy.
will swing open in the home if members time to be available. Develop the ability

If we would know true love and forget. Let the stage be set whenever the how family members felt about us and what
understanding one for another, we must need is there. Let the stage be set whenever they expected.
realize that communication is more than the other person is ready.
a sharing of words. It is the wise sharing John Powell shares this touching
of emotions, feelings, and concerns. It A willingness to listen. Listening is more experience: It was the day my father
is the sharing of oneself totally. Who is than being quiet. Listening is much more died. In the small hospital room, I was
a wise man and endued with knowledge than silence. Listening requires undivided supporting him in my arms, when my
among you? Let him shew out of a good attention. The time to listen is when father slumped back, and I lowered his
conversation his works with meekness of someone needs to be heard. The time to head gently onto the pillow. I told my
wisdom. ( James 3:13.) deal with a person with a problem is when mother :
he has the problem. The time to listen is
A willingness to set the stage. The the time when our interest and love are Its all over, Mom. Dad is dead.
location, setting, or circumstances should vital to the one who seeks our ear, our
be comfortable, private, and conversation- heart, our help, and our empathy. She startled me. I will never know why
conducive. Effective communications have these were her first words to me after his
been shared in a grove of trees, on the We should all increase our ability to ask death. My mother said: Oh, he was so
mount, by the sea, in family home evening, comfortable questions, and then listen proud of you. He loved you so much.
during a walk, in a car, during a vacation, a intently, naturally. Listening is a tied-in
hospital visit, on the way to school, during part of loving. How powerful are the Somehow I knew that these words
the game. When the stage is set, we must words, Wherefore, my beloved brethren, were saying something very important to
be willing to let the other family member let every man be swift to hear, slow to me. They were like a sudden shaft of light,
be front and center as we appropriately speak, slow to wrath: like a startling thought I had never before
respond. absorbed. Yet there was a definite edge
For the wrath of man worketh not the of pain, as though I were going to know
Months and years after the score of a righteousness of God. ( James 1:1920.) my father better in death than I had ever
baseball game is long forgotten, the known him in life.
memory of having been there all alone with A willingness to vocalize feelings. How
Dad will never dim. Ill not soon forget a important it is to be willing to voice ones Later, while a doctor was verifying death,
ten-year-old girl excitedly telling me she thoughts and feelings. Yes, how important I was leaning against the wall in the far
had just ridden in the car with her daddy it is to be able to converse on the level of corner of the room, crying softly. A nurse
all the way from Salt Lake to Provo and each family member. Too often we are came over to me and put a comforting
back. Was the radio on? I asked. Oh, inclined to let family members assume arm around me. I couldnt talk through my
no, she responded, all Daddy did was how we feel toward them. Often wrong tears. I wanted to tell her:
listen and talk to me. She had her daddy conclusions are reached. Very often we
all to herself in a setting shell not soon could have performed better had we known Im not crying because my father is dead.

Im crying because my father never told
me that he was proud of me. He never God knows the full impact of continuing It is easy to point out mistakes and pass
told me that he loved me. Of course, I communication as he admonishes us to judgment. Sincere compliments and
was expected to know these things. I was pray constantly. He, too, has promised to praise come much harder from most of
expected to know the great part I played in respond as we relate to him effectively. us. It takes real maturity for a parent to
his life and the great part I occupied of his apologize to a child for an error. An honest
heart, but he never told me. (The Secret A willingness to avoid judgment. Try to apology often makes the son or daughter
of Staying in Love, Niles, Ill.: Argus, 1974, be understanding and not critical. Dont feel surprisingly warm toward the mother
p. 68.) display shock, alarm, or disgust with or father or brother or sister. For in many
others comments or observations. Dont things we offend all. If any man offend not
How significant are Gods words when react violently. Work within the framework in word, the same is a perfect man, and
he took the time to vocalize his feelings of a persons free agency. Convey the bright able also to bridle the whole body. ( James
with, This is my beloved Son, yes, even and optimistic approach. There is hope. 3:2.)
the powerful communication, This is my There is a way back. There is a possibility
beloved Son, in whom I am well pleased. for better understanding. A willingness to maintain confidences. Be
(Matt. 3:17.) worthy of trust even in trivial questions
Let a common ground for personal and observations. Weighty questions
Often parents communicate most decision be developed. Neither do I and observations will only follow if we
effectively with their children by the way condemn thee: go, and sin no more ( John have been trustworthy with the trivial.
they listen to and address each other. Their 8:11) are words that are just as gentle and Treat innermost trusts and concerns
conversations showing gentleness and love effective today as when they were first with respect. Build on deserved trust.
are heard by our ever-alert, impressionable uttered. Individuals who are blessed to have a
children. We must learn to communicate relationship with someone to whom they
effectively not only by voice, but by tone, Avoid imposing your values on others. can confidently talk and trust are fortunate
feeling, glances, mannerisms, and total When we can learn to deal with issues indeed. Who is to say a family trust is not
personality. Too often when we are not without involving personalities and at greater than a community trust?
able to converse with a daughter or wife we the same time avoid bias and emotions,
wonder, What is wrong with her? when we are on our way to effective family A willingness to practice patience. Patience
we should be wondering, What is wrong communications. When a family member in communication is that certain ingredient
with our methods? A meaningful smile, makes a decision which may be inadequate of conduct we hope others will exhibit
an appropriate pat on the shoulder, and a or improper, do we have the ability and toward us when we fail to measure up. Our
warm handshake are all-important. Silence patience to convey the attitude that we own patience is developed when we are
isolates. Strained silent periods cause dont agree with his decision but he has the patient with others.
wonderment, hurt, and, most often, wrong right of choice and is still a loved member
conclusions. of the family? Be patient; be sober; be temperate; have

patience, faith, hope and charity. (D&C I pray our Heavenly Father will help us
6:19.) to communicate more effectively in the
home through a willingness to sacrifice,
I get sick and tired of listening to a willingness to listen, a willingness to
your complaints and I have told you vocalize feelings, a willingness to avoid
a thousand times are but two of many judgment, a willingness to maintain
often-repeated family quotations that confidences, and a willingness to practice
indicate patience is gone and channels of patience. How forcible are right words!
communication are plugged. ( Job 6:25.) Yes, how forcible are right
words shared at the right moment with the
It takes courage to communicate patiently. right person.
We constantly need to express pride, hope,
and love on a most sincere basis. Each of May our gracious and kind Heavenly
us needs to avoid coming through as one Father help us in our needs and desires
who has given up and has become totally for more effective family communication.
weary in trying. Communication can help build family
unity if we will work at it and sacrifice for
The correction of family members in it. For this goal, I pray in the name of the
front of others is to be avoided. Much Lord Jesus Christ. Amen.
more notice is taken in quiet, private
conversation. Calm endurance is a priceless
virtue in ones relationship with all family
members. I will shorten this...I intend
to use only a portion of
When family members tune each other out,
communication is not taking place. Words this talk.
spoken are unheard, unwanted, and resisted
when we fail to understand the basics for Katie.
proper interchange. Each must be willing
to do his part to improve, since the family
unit is the basic foundation of the Church.
Proper communication will always be
a main ingredient for building family
solidarity and permanence.

Ponder | Module 6
You get out of it what you put in. So... your 2 cents is well worth the investment.
Why is it important to Taking a critique When designing a product to will

go to the public, it very well may be
What can be learned
do research?
I am learning to be more ok with
to make something important to get feedback on what from a research
based infograph?
the public thinks. If your make a
putting my work out to the public. that was good into logo for a transportation company After the research has been
For a long time I did not feel like I
was good enough. I felt like there was something that is but it looks like its going to explode,
then it does not bode well for the
completed and the information
compiled, creating an infographic
always someone better than me. If
there is something that I have learned
truly magnificent public. No one want to ride public is the fastest and easiest way to
disseminate the findings. You
transportation if theres a chance they
in the last few years of class and is what comes from may explode. Valuable information can create graphs that show how
being a mom its this: you will never
be everyones favorite, but you are research and done with just a little bit of research. many more people liked one design
verses another. You can use
worth whatever you put into yourself. the perspective graphic to draw attention
to the most important facts
Sharing what you do put into
yourself is both scary and exciting.
of others. from the research. With
~ Katie Walker an infographic, people can
Seeing and reading the reactions I learn more easily what you
get from others looking at my work How do you are trying to do as well as
makes me happy and more willing refine with the other interesting details.
to share what I have created. No,
not everyone will like my work, but
results? Infographics are a designers
This can be tricky, especially report on their research and
learning from others how to make it findings.
if others want to be helpful
better is part of the learning process.
but do not really understand
Taking a critique to make something
the design rules. It is my
that was good into something that
understanding that one must
is truly magnificent is what comes
learn the rules and create
from research and the perspective of
using them fluently before
others.
they can attempt to break
You learn what people think about a them to create something
design. You see what they see and are new and exciting. However,
taking into account what Elizabeth Hope Morris circa 1952. Knowing your ancestors can
then able to change the design to fit help you move forward in ways you never thought imaginable.
what you need it to. others say is helpful.

Module 07
Design is so simple, thats why it

is so complicated.
Paul Rand

PSA Project |15 Existing PSA ads
3 Favorites:
1. This one is to help with

awareness in getting children more
active. It is clever, some what
humorous, and comparative.
2. This one is for 2012 UNICEF

Hunger awareness. It is clever and
image reliant.
3. This one is for sweet/diabetic

awareness. It is heavily image
reliant and eye-opening.
2 1 4

PSA Project |Topics & Slogans
Topics Chosen Topic: Family Decline
1. Child Inactivity Slogans/Tag Line
2. Childhood Obesity 1. When the family breaks apart, the nation falls apart
3. Pornography 2. Families created people, people destory families
4. Immigration 3. If its not part of your plan, dont get started
5. Women Abuse 4. Families fight for each other
6. Child Abuse 5. Divided family = no family
7. Global Warming 6. Broken family, fallen nation
8. Wars/ Terrorism 7. Do they know you if youre not there?
9. Abortion 8. How do they know htat you love them?
10. Refugees 9. Family divided = heart break
11. Social Security 10. Family decline = nationwide decline
12. Taxes
13. Drunk Driving Other Slogans to take a look at:
14. Eating Disorders 1. Pornography: The non-lethal killing drug
2. Child Inactivity: (image of new playground) 15 years old and hardly
15. Earth Pollution broken in.
16. Cancer 3. Pornography: There is no substance in pornography abuse.
17. Technology Incline 4. Refugees: A dog has better shelter than a Refugee.
18. Social Interaction Decline
19. Debt
20. Family Decline

PSA Project |Concept Sketches


Ponder | Module 7
You get out of it what you put in. So... your 2 cents is well worth the investment.
Why is it important to Taking a critique When designing a product to will

go to the public, it very well may be
What can be learned
do research?
I am learning to be more ok with
to make something important to get feedback on what from a research
based infograph?
the public thinks. If your make a
putting my work out to the public. that was good into logo for a transportation company After the research has been
For a long time I did not feel like I
was good enough. I felt like there was something that is but it looks like its going to explode,
then it does not bode well for the
completed and the information
compiled, creating an infographic
always someone better than me. If
there is something that I have learned
truly magnificent public. No one want to ride public is the fastest and easiest way to
disseminate the findings. You
transportation if theres a chance they
in the last few years of class and is what comes from may explode. Valuable information can create graphs that show how
being a mom its this: you will never
be everyones favorite, but you are research and done with just a little bit of research. many more people liked one design
verses another. You can use
worth whatever you put into yourself. the perspective graphic to draw attention
to the most important facts
Sharing what you do put into
yourself is both scary and exciting.
of others. from the research. With
~ Katie Walker an infographic, people can
Seeing and reading the reactions I learn more easily what you
get from others looking at my work How do you are trying to do as well as
makes me happy and more willing refine with the other interesting details.
to share what I have created. No,
not everyone will like my work, but
results? Infographics are a designers
This can be tricky, especially report on their research and
learning from others how to make it findings.
if others want to be helpful
better is part of the learning process.
but do not really understand
Taking a critique to make something
the design rules. It is my
that was good into something that
understanding that one must
is truly magnificent is what comes
learn the rules and create
from research and the perspective of
using them fluently before
others.
they can attempt to break
You learn what people think about a them to create something
design. You see what they see and are new and exciting. However,
taking into account what Halloween Pumpkin 2016 featuring the Y right on its kisser.
then able to change the design to fit Designed by yours truly.
what you need it to. others say is helpful.

Module 08
Negative space is magical

create it, dont just fill it up
Timothy Samara

PSA Project |Word research
Chosen message:
Divided Family, Fallen Nation
Divided Fallen
1. Fractured 1. Collapsed
2. Shattered 2. Mangled
3. Mutilated 3. Perished
4. Torn 4. Devastated
5. Fragmented 5. Obliterated
6. Broken 6. Damaged
7. Disintegrated 7. Fermented
8. Deteriorate

PSA Project |Match ups & Thumbnail Phase
Broken Family, Fallen Nation

PSA Project |Final 3 Thumbnails
Broken Family Broken Family

Broken Family
Fallen Nation Fallen Nation
Fallen Nation

Ponder | Module 8
No matter how hard I try, I can never seem to catch up...
Something is about to Some have trials easy be made aware of information.

For example, there is a poster about
PSA poster effective?
I believe there are several ways I
give... And it just might they are to live how dangerous debt it. There are can make my poster effective. I need
be me! three different posters, in each one
What a week it has been. I have been through, while the word Debt is at the top in big
to be concise and to the point in my
tag lint. After several iteration and
wracking my brain for ways I can
make my PSA project less abstract.
still others have letter and under it is an image of a
dangerous animal or insect. In this
substitutions, I have decided that the
tag ling that I will use is: Broken
And everyday I try, nothing. It allotments they are case, there was a shark, a scorpion, Family, Fallen Nation.
and a snake.
seemed like everything I thought of
was more abstract as the last. to live with. The use of descriptive words help
~ Elder Neal A. Maxwell` How Can I make my the reader to create a visual image in
I finally figured out how to be, at their mind.
least, a little more literal than what in the day to complete
I was attempting before. Not sure I everything that I either Another way I can make
hit the mark, but at least it is a start want to do or need to do. my poster effective
(toward the right direction I hope). I think I will give this one is the use of well put
to life and drop a few balls together images. I think
Is it possible to be so that I can get some sleep I will try to create
and move on. photographs instead
creatively drained? of illustrations. Or
I think that there is a strong at least try to create
possibility that an individual can Why are
better illustrations. My
become drained creatively. Especially Public Service concern is how to make
if they are trying to do to much at Announcements the family look broken
one time without a whole lot of down and make the image at
time in between and not enough important?
It is important to get as the foreground more
sleep. dramatic.
much information out to
There is such a thing as too much. the public as quickly and
Now it is time to take
The trick is learning how much is too effectively as possible.
a mental break and let
much, and I think I have just hit that By creating an effective
the sub-conscience take
thresh hold of too much to handle. I PSA poster, the general
over the problem...
just simply do not have enough time public can quickly and Jesus Christ is the perfect example of living through trials and living
with allotments. If we can but follow in His steps...

Module 09
Art that only comes from the

head isnt any good.
Austin Kleon

PSA Project |Thumbnail Phase Revisited
Broken Family, Fallen Nation

PSA Project |Campaign First Draft
Broken Family Broken Family

Fallen Nation Fallen Nation
Still working on a new concept

PSA Project |Symbolism Photo shoot

Ponder | Module 9
Why choose Some have trials

symbolism over they are to live
abstract?
To see a symbol that is easily and through, while
quickly recognizable is invaluable to
the commicative nature of a Public
still others have
Service Announcement. The faster a allotments they are
person can recognize what is being
communicated the more effective the to live with.
message will be. ~ Elder Neal A. Maxwell`
How do you create a comes with experienced, time, trials,

and errors.
good metaphore or
symbol for you info? Hit the drawing
I am not really sure. Apperently Im board again...
not that great at creating a metaphore I did not really like my concept from
or symbol to communication the beginning and could not figure
information. I am trying and out how to make it work. As it turns
working, but it seems to be slow out, I was thinking to literal.
going.
How to convey
meaning through
images.
Its like the old addage goes: A
picture has a thousand words.
Images, when done well, can
covey several emotions and means In the perfect hands of the Master, we can all be molded and pushed until we
simulatinously. How to do it, that are perfected through the Refiners fire.

Module 10
Be Authentic. The most

powerful asset you have is
your individuallity, what
makes you unique.
John C. Jay

PSA Project |Final Poster Family Tree/Flag
Broken Family,
Fallen Nation.

PSA Project |Final Poster Heart/Eagle
Broken Family,
Fallen Nation.

PSA Project |Final Poster Rings/Lady Liberty
Broken Family,
Fallen Nation.

PSA Project |Campaign Poster Mockups



PSA Project |Symbolism Photo shoot
Cooking with kisses can never be beat. There are so
many ways someone can use these delectable morsals.
From cookie toppers to pretzel companions to brownie
mix-ins and melted cake companions, there is no end.
I just wish I had taken photos of the process... Ill get
there this week.

Ponder | Module 10
Why choose symbolism Hit the drawing I think I finally got there
though. Im sure that there are
over abstract? board again... more things to improve on.
To see a symbol that is easily and
quickly recognizable is invaluable to the
If all else fails, No. 2 is from
I did not really like my concept
the beginning and could
However, I am grateful for all
commicative nature of a Public Service the greatest competitive not figure out how to make Im learned. It has truly been
great to take this class. I have
Announcement. The faster a person can
recognize what is being communicated advantage of any career. itthinking
work. As it turns out, I was
to literal.
learn so much from my teacher
as well as those I am taking the
the more effective the message will be. ~ John C. Jay
class with.
How do you create a

good metaphore or
symbol for you info?
I am not really sure. Apperently Im not
that great at creating a metaphore or
symbol to communication information.
I am trying and working, but it seems to
be slow going.
How to convey
meaning through
images.
Its like the old addage goes: A picture
has a thousand words. Images, when
done well, can covey several emotions
and means simulatinously. How to do
it, that comes with experienced, time,
trials, and errors.
There is nothing more satisfying than doing well and seeing your work put up for others to see.

Module 11
Design creates culture.

Culture shapes values.
Values determine the future.
Robert J. Peters

Brochure Project |Brochure Research

Brochure Project |Pet Project Top HIts

Brochure Project |sketches

Brochure Project |sketches

Ponder | Module 11
Why choose symbolism Hit the drawing great to take this class. I have
learn so much from my teacher
over abstract? board again... as well as those I am taking the
To see a symbol that is easily and
quickly recognizable is invaluable to the
In order to innovate, I did not really like my concept
from the beginning and could
class with.
commicative nature of a Public Service its not enough to just not figure out how to make
Announcement. The faster a person can
recognize what is being communicated come up with big ideas, it work. As it turns out, I was
thinking to literal.
the more effective the message will be. you also need to work I think I finally got there
How do you create a hard to communicate though. Im sure that there are
more things to improve on.
good metaphore or them clearly. However, I am grateful for all
symbol for you info? ~ Greg Satell Im learned. It has truly been
I am not really sure. Apperently Im not
that great at creating a metaphore or
symbol to communication information.
I am trying and working, but it seems to
be slow going.
How to convey
meaning through
images.
Its like the old addage goes: A picture
has a thousand words. Images, when
done well, can covey several emotions
and means simulatinously. How to do
it, that comes with experienced, time,
trials, and errors.
Communicating is a really big deal!

Module 12
I form the light,

and create darkness:
I make peace,
and create evil:
I ... do all these things.
Isaiah 45:7

Brochure Project |First Draft
Cover

Page 1 Page 2

Page 3 Page 4

Page 5 Page 6

Page 7 Page 8

Page 9 Page 10

Page 11 Page 12

Page 13 Page 14

Back

Module 13
I think were creative all day long. We have to have an

appointment to have that work out on the page. Because the
creative part of us gets tired of waiting, or just gets tired.
Mary Oliver

Brochure Project |Final Draft

Is Todays Most Important Skill
Cover

When I was in high school, heard about the importance

a man came to speak about of hard work, honesty and
Winston Churchill. Mostly, it other things, but never
was the usual mix of historical communication.
events and anecdotes, which in Yet now, thirty years later,
Churchills case was a potent Ive begun to understand
mixture of the poignant, the what he meant. As Walter
irreverent and the hilarious. Isaacson argues in his book
But what I remember best was The Innovators, even in
how the talk ended. technologymaybe especially
The speaker concluded in technologythe ability
by saying that if we were to to collaborate effectively is
remember one thing about decisive. In order to innovate,
Churchill it should be that its not enough to just come up
what made him so effective with big ideas, you also need
was his power to communicate. to work hard to communicate
I didnt understand that at the them clearly.
time. Growing up I had always
...the ability to collaborate

eectively is decisive.
Page 1 Page 2

The Father of The

Electronic Age
Today, we take electricity for Yet Faraday was more than just
granted. We switch on lights, a talented scientist. He was also a His scientic genius lay not simply
watch TV and enjoy connected
devices without a second thought.
very effective communicator. As
Nancy Forbes and Basil Mahon in producing experimental results...
Its hard to imagine an earlier age write in their book, Faraday,
in which we had to use smoky, Maxwell and the Electromagnetic
smelly candles in order to see at Field, His scientific genius lay not
night and didnt have the benefit simply in producing experimental
and convenience of basic results that had eluded everyone
household appliances. else but in explaining them too.
Michael Faraday, probably more This wasnt a natural talent, he
than anyone else, transformed worked hard at it, taking copious
electricity from an interesting notes on his own lectures and
curiosity into the workhorse of those of others. The effort paid
the modern age. Not only did off. His regular lectures at the
he uncover many of its basic Royal Institution made him, and
principles, such as its relationship the Institution itself, a fixture in
to magnetism, but also invented the scientific world. The special
crucial technologies, like the Christmas lectures for children,
dynamo that generates electricity which he instituted, continue to
and the motor which turns it into this day and draw a large
meaningful work. television audience.
Page 3 Page 4

The Magician Who

Shared His Tricks
A more recent genius was Richard he was a student favorite.
Feynman. He won the Nobel Prize Perhaps the best example of
for Physics in 1965, but also made how Feynman combined brilliance
important discoveries in biology with exceptional communication
...combined and was an early pioneer of parallel skills was a talk he gave a few days
brilliance with
and quantum computing. His after Christmas in 1959. Starting
talent, in fact, was so prodigious from a basic question about
exceptional communication skills... that even other elite scientists
considered him to be a magician.
what it would take to shrink the
Encyclopedia Britannica to fit
Yet like Faraday, Feynman on the head of a pin, he moved
was not content to hide his step by step until, in less than an
tricks behind smoke and hour, he had invented the field of
mirrors. He insisted on teaching nanotechnology.
an introductory class for Schopenhauer once said that,
undergraduatesexceedingly rare talent hits a target no one else
for top calibre academicsthat can hit; Genius hits a target no
was standing room only. With one else can see. What made
his Brooklyn accent, wry sense of Feynman so special was that he
humor and talent for explaining wanted us to see it too.
things in practical, everyday terms,
Page 5 Page 6

In truth, we live in a
communication age
and
its time we start takin
g it
Page 7 Page 8

These Ads Suck
We often treat communication as a team of search engineers posted

if it were a discrete act, a matter a solution. As it turned out, it was
of performance or lack thereof.
Yet meaning cannot be separated
they, not the ads team, that had the
requisite skills and perspectives to Communication is
from context. A crucial, but often fix the problem. In many ways, it
overlooked, function of leadership is was that episode that made Google
creating a culture in which effective the profit machine it is today.
communication can flourish. Yet Pages action was vastly
Consider the case of Google, greater than a single act. He and
which I described in Harvard Sergey Brin spent years creating a
Business Review. In early 2002, culture that favored change over
Larry Page walked into the the the status quo. When he posted the
kitchen and posted a few pages of subpar search results, everybody
search results and wrote in big, bold knew why. He wasnt looking
letters, THESE ADS SUCK. In to attackno one was fired or
many organizations, this act would disciplinedbut inspire.
be considered a harsh taking down Communication is bidirectional,
of an incompetent product manager. requiring both a transmitter and a
But not at Google. It was seen as receiver. Both need to effectively
a call to action and within 72 hours engineered.
Page 9 Page 10

The Myth of a
Private Language
We tend to treat knowledge and And so it is curious that we
communication as two separate give communication such short
spheres. We act as expertise was shrift. Schools dont teach
a private matter, attained through communication. They teach math,
quiet study of the lexicon in a (not very well), some science,
particular field. Communication, history and give rote instructions
on the other hand, is often about rigid grammatical rules, but
relegated to the realm of the social, give very little guidance on how to
a tool we use to interact with others express ideas clearly.
of our species. When we enter professional life,
Yet, as Wittgenstein argued we immerse ourselves in the jargon
we cant really know decades ago, that position is and principles of our chosen field
anything that we logically untenable because

it assumes that we are able to
and obediently follow precepts laid
out by our respective priesthoods.
cant communicate. communicate to ourselves in a
private language. In truth, we
Yet we rarely put serious effort
toward expressing ourselves in a
cant really know anything that we language that can be understood
cant communicate. To assert that by those outside our tribe. Then
we can possess knowledge, but are we wonder why our efforts and
unable to designate what it is, achievements fail to resonate.
is nonsensical.
Page 11 Page 12

It has become fashionable to

say that our present epoch is an
information age, but thats not
quite right. In truth, we live in
a communication age and its
time we start taking it seriously.
Schools dont teach communication.

They teach math, (not very well), some science, history
and give rote instructions about rigid grammatical rules...
Page 13 Page 14

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Art Graphic Design

Katie Walker Art 235 Graphic Design | 2

Katie Walker Art 235 Graphic Design | 3

Some have trials to live through while still others

Katie Walker Art 235 Graphic Design | 5

Katie Walker Art 235 Graphic Design | 6

Katie Walker Art 235 Graphic Design | 7

Katie Walker Art 235 Graphic Design | 8

Katie Walker Art 235 Graphic Design | 9

Hang it on the Line Katie Walker

Katie Walker Art 235 Graphic Design | 10

How did you make your letters?

Do you like the final product?

Confidence is overrated . Most

overly confident people are obnoxious.

Katie Walker Art 235 Graphic Design | 11

Katie Walker Art 235 Graphic Design | 12

20 Nouns of non-Proper 20 Services 10 Noun/Service Combos

Katie Walker Art 235 Graphic Design | 13

Katie Walker Art 235 Graphic Design | 14

Katie Walker Art 235 Graphic Design | 15

Katie Walker Art 235 Graphic Design | 16

Katie Walker Art 235 Graphic Design | 17

Katie Walker Art 235 Graphic Design | 18

Katie Walker Art 235 Graphic Design | 19

Creative people must have a constant curiosity.

Katie Walker Art 235 Graphic Design | 20

Katie Walker Art 235 Graphic Design | 21

Try the bird of paradise

Katie Walker Art 235 Graphic Design | 22

Make the banana look

Id just take some cues

Katie Walker Art 235 Graphic Design | 23

Sunlight Trans Planet Landscape Banana Tires

Katie Walker Art 235 Graphic Design | 24

Katie Walker Art 235 Graphic Design | 25

Its all about the Learning Experience!

But you must look .

Katie Walker Art 235 Graphic Design | 26

Katie Walker Art 235 Graphic Design | 27

1. Tori: Deliver Flowers around the

Katie Walker Art 235 Graphic Design | 29

Katie Walker Art 235 Graphic Design | 30

Its all about the Learning Experience!

What are you using? As for my logos, I am using Adobe

Katie Walker Art 235 Graphic Design | 31

Righteous work is our love of God and of

Katie Walker Art 235 Graphic Design | 32

Katie Walker Art 235 Graphic Design | 33

Katie Walker Art 235 Graphic Design | 34

Katie Walker Art 235 Graphic Design | 35

Katie Walker Art 235 Graphic Design | 36

Katie Walker Art 235 Graphic Design | 37

Katie Walker Art 235 Graphic Design | 38

Katie Walker Art 235 Graphic Design | 39

Katie Walker Art 235 Graphic Design | 40

Why is it important to Taking a critique When designing a product to will

Katie Walker Art 235 Graphic Design | 41

Design is so simple, thats why it

Katie Walker Art 235 Graphic Design | 42

1. This one is to help with

2. This one is for 2012 UNICEF