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Researchers visited 410 unorganized retail stores and 30 organized retail stores. They also analyzed all major brands of biscuits available as well as studied the brands, which are most preferred among the retailers. Their motive was to understand the problems of facing hitting low sales targets even with a comparatively bigger market when compared to the competitors.
Researchers visited 410 unorganized retail stores and 30 organized retail stores. They also analyzed all major brands of biscuits available as well as studied the brands, which are most pref…