revarssonne | TT TP PTT Total number of Printed pages—2 B. Tech PEIT 5301 Sixth Semester Regular Examination — 2014 E-COMMERCE BRANCH : IT, MECH QUESTION CODE : F307 Full Marks ~70 Time: 3 Hours Answer Question No. 1 which is compulsory and any five from the rest. The figures in the right-hand margin indicate marks. 1. Answer the following questions : 2xi0 (a) Name different mobile device compatible publishing languages. (b) What type of payment models have been used in mobile commerce 7 (c) Whatis e-mail marketing ? (d) Whatis the purpose of digital signature ? (e) Name different public key algorithms. (f) Whatare the threats posed by a DNS spoofing attack ? (g) Name two benefits of electronic data interchange. (h) Give two examples of advertising model. (i) Name different topologies of LAN. (i) Whatis RTGS? 2. (a) Discuss traditional commerce vs, electronic commerce. 5 (b) Explain various benefits of electronic commerce. 5 PTO.7: 3. (a) Whatis intra organisational electronic commerce and whatare its potential (b) benefits ? Explain freeware business model and subscription model. 5 5 4. Explain briefly about the architectural framework of electronic commerce. Briefly explain about the multimedia and content publishing technologies. 5. (a) (b) 6. (a) (b) 7. (a) (b) What is CSMA/CD protocol ? Whats wide area networks ? Describe different legal issues arise over Internet commerce. Describe different Internet advertising mechanisms. Explain b2b, b2c types of electronic commerce with example. What is broadcast advertising model ? 8. Write short notes on any two of the following : (a) (b) (o) PEIT5301 Worldwide web server Integrity of e-mail message Postpaid electronic payment system. 10 aaana 5x2