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The process of picking the right people for the right job has become increasingly
complex. Often, there are unfortunate misfits. This impacts productivity and also
adversely affects performance. So, there has been increasing the need for %%c
.
%%c are the web-based portals dealing specifically with employment or
careers. These Portals are designed to allow job seekers to upload their resumes, search
current Job openings. Through the job portal, a prospective employee can locate and fill
out a job application or submit resumes over the Internet for the advertised position. They
also offer employer reviews, career and job-search advice describe different job
descriptions or employers. Employers post job requirements for a position to be filled.
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c%c(c %%c$-!cused in the past (pre Web 2.0) were:

ëc Job listings (Newspapers, Magazines)

ëc Targeted Mailings (letter of inquiry)
ëc Private or public Employment Agencies
ëc Extended business network or personal network
ëc Job Fair
ëc Employment News and Employment Exchanges in the Indian Context.

However the key advantages of the Employment Portals in bridging the gap between
jobseekers and employers were so immense that it has led to an instant success of these
Job Search Engines and has spawned thousands of job sites.
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%c(cc&c(  of these portals are:

 ëc Job Listing from every possible sector.
ëc Job Search Tools (Category, Experience, Keyword, Salary, Place etc.)
ëc esume Posting/Customized esume Service
ëc Step-by-step guide for making resumes and valuables suggestions
ëc Job Alert Services according to the resume posted on website.
ëc Job Application History and Interview/Walk-in Alerts
ëc 24*7 availability of service.
ëc Multiple esumes service, targeting multiple opportunities
ëc Help and Guidance, if needed.
ëc Group Apply to multiple selected jobs.

Many of these jobs search engines list job opportunities in a specific sector or a number
of sectors, such as Information Technology, Manufacturing, Services - Education, Health
care, Hospital management, Academics and even in the Government sector. According to
the International Association of Employment Web Sites (IAEWS), there are over 40,000
employment web sites. These sites cover general all-purpose job boards, to niche sites
that serve particular industries or audiences. With the increasing success of these job sites
, various other sites have come up which rank them in order of their quality.

Mergers and acquisitions have been very active in this Industry for over many years now.
In 2008, several private equity firms started the process of piecing together large job
board networks while other firms attempted to expand through acquisition.

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Online Job portal has seen tremendous growth over the last few years both in India and
abroad. The competition in this space has ensured that each firm is trying to outdo the
other firm by doling out new features to entice more and more users to their site. Apart
from the regular features, each firm is trying to give out features that can add value to
their consumers, be it Naukri coming out with  &cand $$&, TimesJobs
collaborating with companies to come out with +*c/ and & and MonsterIndia
innovating in the field of technology to give out the best search results to both the
employers and the employees. Each one of the major players is exploring the unexplored
pastures and also trying to give better services to the customers. Let us look at some of
the leading players in the industry and the unique proposition that they have on offer to
their customers.
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Naukri.com is the no.1 job portal in India according to the survey conducted by HT.
Started in 1997 by '
 


, Naukri.com has used the first movers advantage
to its benefit and have grown rapidly. True to its mission statement ± ³ c c
&!c(cc+*c c!c,cnaukri.com lists more than 35000 employers and has
a database of more than 19 million resumes.
To hold on to its market leader status naukri.com has come out with a host of innovative
features.  & is one of these features. This feature enables a user to search for
a job without even logging on to Naukri.com. It¶s as simple as chatting. To search for a
job a person needs to be a registered user of naukri.com and the only other thing that is
needed is to add Ë
 
  cto his friend list on Gtalk. Now when you enter
the text in the text window it takes it as a search string and gives out the results based on
it. c
One of the more interesting features that naukri.com offers is $$&0cWith paycheck
one can get to know the salary that other people are earning with a similar profile as his.
Paycheck can also help the user determine how his salary is going to vary with city that
he works in, with time and seniority or with the shift of industry that he works in.
Paycheck is a tool which can help you know what is going on in the industry, what the
trend is in the market what should he do to progress in his career. It can guide you to go
for a course or certification by give out the latest trends in the market. So to sum it up
paycheck is the answer to the questions ³ %c1c*!cc!2cc$c1cccc
%2´
Naukri.com has also ventured into various niche segments like Campus Hiring with
/ &0$%. It lists various jobs and internships for students and fresh graduates. It
also intends to connect campuses to employers to ensure smooth campus hiring. Another
such venture of Naukri.com is
&0$%0 This portal intends to provide information
and a platform to discuss various career options. This site gives out information about
various courses the institute that offers these courses and can suggest you a course that
could suit your interests.

c MonsterIndia.com is another leading player in

the online job portal industry in India. Mosnterjobs.com has a presence in more than 26
countries with a collection of more than 41 million CV¶s in their database this truly
shows that it is a monster. MonsterIndia uses the best of the technology; its Magic search
has been a revolutionary tool for the employers to enable the searches of high quality. It
has been rated best job site by PC World Web world awards 2007 & 2008 on the basis of
Site Technology, Design, Usability and Content. MonsterIndia has come up with
innovative features like $%$c to help the prospective employee to select a
suitable job and also c !cfor those who believe in luck. MonsterIndia was
the first site to launch c  % service for the employers. With its multinational
presence and technological superiority MonsterIndia is a force to recon with.

c TimesJobs.com is a site with difference. Apart from

the regular stuff on other online job portals TimesJobs offer features that are unique to it.
3c $ c 4 is one such feature, which brings together the jobs from major
consultants under one roof. TimesJobs is one site, which conducts +*/ and &
regularly. Timesjob.com has also collaborated with the Indian Army Placement Agency
(APA) in 2005, to leverage the skills of the retiring army personnel in facilitating their
entry into the corporate world.It has carved out a niche in the Job portal segment and this
will surely hold it in good stead in times to come.

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Some of the web 2.0 websites cater to niche market of customers having specific needs.
E.g. some are specifically made for people fresh out of colleges without any prior work
experience, some cater to the jittery souls looking for campus placements. Some are
specifically looking after people who want govt. jobs, some specifically to those wanting
to go abroad for jobs. There are also sites available for people interested in a specialized
field of work like banking.

Some might think that these sites, by not catering to a vast talent pool ready to be
acquired, are losing out on business opportunity. But actually they know their target
customers so well, that they become the market leaders in the segment by acting like a
bible for their customers¶ needs and wants for information. Let us take a few examples of
sites running on the above business model.

c
cThe site with a name that goes perfectly in sync with its mission statementc #c 1c
($c (c ! c (c (c %c .*5´. This site has been there since the
year 2000 and they claim to have helped more than 500,000 graduates find their first
dream jobs. They also boast of having an active network of over 4000 companies
associated with them.
Apart from the usual like discussion forums and placement papers database, this site has
come up with a never seen before concept of ³Campus Ambassador´. A 5 min browsing
through this section of their site makes you realize this is a win - win situation for all. A
campus ambassador can not only help her institute have the best of the resources
available for fresher¶s recruitment but also gets an opportunity to get a firsthand
experience of industry functioning apart from the goodies from the site. The portal in
return gains a huge market share and ensures that its visibility in the campus is never
sidelined by any of its competitors.
In order to let the student remain glued to this site, career information like Higher studies,
Freshers News, GD Tips & Mocks, scholarships etc have been made readily accessible. It
also tries to be highly competitive by providing job feeds according to domain interests
like software jobs, bpo jobs, govt. jobs, defense jobs, civil services and internship
opportunities.

A more of an informative site, this is about

banking jobs in India. A venture of the Banknet group, this portal tries to provide the
banking aspirants a zone of their own. Informative articles like O
  
  and 


 
 
 

Ë

   gives a peak at the psyche of the future employers and the
industry as a whole. Its discussion forums are the main medium for job seekers to get
help from this site.
The job portals are now being threatened by an emerging new player in the market: - the
companies themselves. Sites like StandoutJobs help create Web 2.0 enabled site or
recruitment micro-site in days instead of months. The popularity of such micro sites is so
huge that a large number of companies have started these as the foundation for their
social recruiting strategies. Some of the major clients of StandoutJobs include Thomas &
King, Quantum Corporation and Erricson. These sites can have multiple landing pages
which are well-branded, and can include interactive and Web 2.0 features such as chat,
polls and blogs. Alternatively you can have a micro site which will have an exact look of
the company¶s corporate website. They also provide services for building long term
relationships with job seekers and candidates through email campaigns.

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ëc Net sales revenue of naukri.com catapulted from s 191.64mn in FY 03-04 to s
2116.46mn in FY 08-09.c
ëc Hits of naukri.com and monster.com witnessed an increase of approx. 185% and
160% in last 1 year.c

The above figures clearly indicate the meteoric rise in the use of employment portals.
This significant increase in popularity was not unplanned and off-hand , it was the fallout
of the meticulous planning, lucrative offering, partnerships, diligent sales team and
external factors like proliferation of internet, etc.

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ëc  $cc!c6cSaves time and moneyc
ëc cc $$c 6c Since all candidates gather at same platform employers have more
candidates with requisite skills to choose from.
ëc c  %c :c These advertisements directly focus on the target segment
i.e. job-seekers since job potal websites are usually visited by themc
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ëc  $c 6c Easy uploading of resume, single resume upload targets all
companies.c
ëc 1' c6cBasic services are available free of costc
ëc c' c6cSince job portals are flanked by various prospective employers job
portals provide better exposure to their resume.c
ëc  %cc $c6c These are usually available for a premiumc
c
c 
ëc Web portals incur huge product and service development . These are usually unit-one
costs. i.e. the cost of producing first unit is very high as compared to subsequent units
of that kind. eg. The Products and Services that Naukri.com sells to clients run on
ed Hat Enterprise Linux. It hires developers. Employees are also hired to handle
marketing and other tasks. Staff cost for naukri.com increased from s. 76.28mn to
s.933.88 mn from FY 07-08 to FY 08-09.
ëc Job portals like any other business spend a substantial amount on advertisement. The
major chunk goes on online advertisements placed on yahoo, msn, google etc. These
costs are incurred on per-click basis. Advertising and promotional costs of
naurkri.com clocked s.433.20mn in FY 08-09.
ëc Costs are incurred on creating and maintaining of networks. These include server
costs, network cost,etc. As the hits of site increase the network costs also increased.
Since more space and bandwidth will be requirements increase. . Network cost for
naukri.com increased from s. 60.53mn to s.90.41 mn from FY 07-08 to FY 08-09.
ëc Job portals also incur some cost on job fairs. Job fairs offer them a faster way to
increase their portal¶s visibility and popularity among its target clients.

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 Usually 90% of the total revenue comes from corporate and only 10% comes from job-
seekers. There are two main revenue generators : Corporate and job-seekers

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Job portals provide space to employers to post the job requirements. This space usually
varies with the kind of package the employer opts for. Basic package entails listings
equivalent to those on newspaper classifieds. Premium package offering varies from
providing microsite to placing their advertisements at the home page.
Web portals also offer application screening facilities to employers at a premium. For eg.
ESDEX Service by naukri.com allows client firm to trawl through resumes for a right
match. It accounts for 40 % for its revenue.

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Job portals provide a wide array of services like resume development services, response
booster services, resume highlight service, cover letter facilities at a premium to the job-
seekers.  %c %c $ is again customized according to seeker need and
is charged accordingly. For example : Fresher¶s resume, Mid-career resume, Sr.level
reume, Premium esume. c*c $ tweaks the visibility of the resume
in accordance to the package opted for. A better package increases the chances of getting
an interview call.eg. In-ex-ta of monster.com  %c !! helps to attract more
attention of employers by differentiating the resume from other job seekers resume.
Monster.com came out with a revolutionary c  % development service after
timesjobs voice resume service. This service boosts the appeal of the resume manifolds.
Some job portals like timesjobs.com also offer $c$ !c $.

Other initiatives taken to boost revenue :

ëc %c7  : Job portals land into a tie-up. Eg. Naukri benefited from the free
space given by the newspapers. The quid pro quo was that it lists their advertisements
free on its site.
ëc 3c8c6cceg. Naukricdid mailers for H managers for their H events based on
the database of the H managers it has built up. In return, the firm for which the mailer
was done would sponsor naukri.com at the eventc

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These sites still have a lot of areas to evolve upon. First they can go for various
vernacular websites. This can help them grow in markets where English is not the first
preferred language. The whole system of recruiting can go online through the usage of
video conferencing, thus reducing the logistic and commuting costs of both the employer
and job-seeker.
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http://siteanalytics.compete.com

http://wikipedia.org

http://www.naukri.com

http://www.monsterindia.com

http://www.timesjobs.com

http://freshersworld.com

http://standoutjobs.com

http://www.banknetjobs.com

http://hubpages.com/hub/Online-Job-Portal-Helping-Job-Seekersc