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INTRODUCTION
This study seeks to determine the feasibility and viability of Home Dormitory, a
dormitory that aims to provide its target market a place like homeA feeling like you are
Metro Manila is the center of education in the Philippines. This encourages high
school graduates from provinces to take up their bachelors degree at the capital. Because
of this, the demand of students for temporary place to live arise one of the reasons why
primarily providing sleeping and residential quarters for large number of people, college,
or university students. In this industry, the proponents observed that current offerings in
the market do not provide full convenience to its lessee. This opportunity that was viewed
by the proponents became their inspiration to make a dormitory a place like home.
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1.2 HISTORY OF THE PROJECT
Many universities and colleges were built around Recto, Manila. It became a part
of what they called University Belt. The University Belt is the unofficial name of a de
facto sub district in Manila, Philippines. This refers to the area where there is a high
concentration or a cluster of colleges and universities in the city located, mainly, in San
Miguel district. Technically it also includes nearby Sampaloc, Quiapo, and Santa Cruz.
Generally, it includes the western end of Espaa Boulevard, Nicanor B. Reyes Street
(formerly Morayta Street), the eastern end of Recto Avenue (formerly Azcarraga Street),
Legarda Street, Mendiola Street, and the different side streets. Each of the colleges and
In connection with this, the need for dormitory business arises. Schools started to
offer resident halls inside the campus. Since not all universities and colleges provide
boarding schools, businessmen find this opportunity to build off campus dormitories. As
a result, the proponents came up with the dormitory business even though there are
several and existing businesses engaged in similar activities. This paper is essential to be
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Through this study, the business project named Home Dormitory will be
The proponents believe that this study is significant not only to the researchers but
STUDENTS
This study will educate students about the aspects of a feasibility study that will
be beneficial to them in the time when they will be exposed in corporate world. This will
also enlighten them to appreciate the importance of planning and conducting a research in
making decisions.
RESEARCHERS
This paper can enlighten every researcher thinking with regard to the reality of
life especially as they walk towards the path of the business world.
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FUTURE RESEARCHERS
This study will be of great help to the future researchers who have the same topic.
This can serve as their reference and guide to gather important information about their
research.
PROFESSORS
This is advantageous to the professors for the reason that they can gain insights on
the operation of the existing business in the same nature. They can also use this study on
DORMITORY INDUSTRY
This is beneficial to dormitory industry as they can use this study to obtain new
concepts on how to improve the quality of the services rendered in the market. Also, this
PUBLIC
Overall, this research will be worthy to the public because all innovative ideas
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1.4 SCOPE AND LIMITATION
This project proposal target market are college students, employees, and others
who are studying, working and who have other engagements within the vicinity; and who
are in need to rent a room space to access the schools, workplace, and other
establishments near the University Belt, Recto. The proponents will conduct survey to the
students and employees around University Belt to know their preferred specifications of a
customers. By means of this survey, proponents will able to evaluate the viability and
attainability of the business that will help them to forecast this projects feasibility.
Likewise, this study is basically a forecast. There will be any significant change in actual
financial and social desirability aspect of the business. Any information beyond what is
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1.5 History of Home Dormitory
At the present time, college students especially those who are reviewing for board
exam need to have quiet and comfortable place to study wherein they can also live
temporarily. The need for a convenient lease space near the school was noticed by the
They come up to the idea of establishing a dormitory that will provide the needs
of students also those employees who are far away from their workplace bringing them
invest in a real estate dormitory business with an objective to earn a passive income.
The business operation offers men and ladies room space that guarantee security,
that derives its name from the mission of consociates to build a dormitory service with a
market positioning of dorm structure that offers home-like feeling. The viewpoint,
Home is where your heart is. is the basis of the partnerships forename.
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1.7 PROPOSED BUSINESS NAME
The building will be located at 1007 Bilibid Viejo Street corner, Loyola Street,
Quiapo, Manila. It is near San Sebastian Church, Ever Gotesco Mall and University of
the East Manila. The business will construct attractive amenities like cafeteria, laundry,
internet caf, mini library, swimming pool, rooftop basketball court and gym for
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1.9 NAMES AND ADDRESSES OF THE PROPONENTS
Name Address
Mary Beth C. Osmea 1021 Int. 1 Mendiola Ext. Otis, Paco, Manila
The above figure shows the proponents of this feasibility study. There are total of
five (5) proponents. One of them would be a managing partner, whom will be Ms. Almira
demographics.
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1.11 DEFINITION OF TERMS
AMENITIES are something considered to benefit a property and thereby increase its
value. Tangible amenities can include the number and nature of guest rooms and the
provision of facilities such as elevators (lifts), free internet connection, restaurants, parks,
communal areas, swimming pools, golf courses, health club facilities, party rooms,
theater or media rooms, bike paths or garages, while intangible amenities can include
aspects such as well-integrated public transport, pleasant views, nearby activities and a
sleeping and residential quarters for large numbers of people, often boarding school for
college or university students. In the United States dorm is the most common term, which
OWNER/LESSOR shall include the owner or administrator or agent of the owner of the
residential unit.
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CHAPTER 2
MANAGEMENT ASPECT
procedures and execution of Home Dormitory house rules for orderliness and civilized
The profit and loss sharing ratio and the percentage of partners interest.
The company policies for the management and the house rules and regulations
for tenants.
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2.2 Business Ownership
unlimited liability, which means their personal assets are liable to the partnerships
entrust the business in one of the partners to assure that the business will run accordingly.
2.3 Capitalization
The following are the breakdown of each of the partners capital contribution:
Names Capital
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Table 2.3.1 Capitalization
Home Dormitory, which Php 2,000,000 of it will be financed through a bank loan and an
2.4 Mission
providing:
2.5 Vision
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2.6 Core Values
Hospitality. We treat our tenants and business partners by providing them friendly
performing passionate work of management and its fellow borders to show love
actions.
Respect the uniqueness of persons. We esteem and have high regard of all our
colleagues and borders, we show them our respect in the way we treat them with
Teamwork. We trust and respect each other; therefore, we can work well together.
matter if were managers or line staff. We Home Dormitory family always pull
together to provide our tenants with the best level of service that we can give.
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2.7 Company Logo
The business logo graphical illustration shows a heart and house figures that fits
the organizations mission to make a dormitory a place like home. Heart Company
advertises the slogan, Home is where your heart is. which connotes that the business
will operate by providing home away from home. The detail of the house figure is
resembling family affection whereas the window signifies visual bridge between internal
and external environment that implies our dormitory has its way to light up inside and
outside socio-economic setting. Conspicuously, the heart shape form in the logo indicates
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2.8 Organizational Structure
Managing partner
Security Housekeeping
Technician Agent (2)
guard (2) Personnel (3)
The framework above illustrates the organizational structure that will be adopted
by the Home Dormitory. It will define how activities such as task allocation, coordination
The top is represented by the Managing Partner who is a senior partner in charge
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Table 2.9.1 Job Position, Descriptions and Specifications
POSITION
behavior. .
16
monitoring surveillance Trained security officer
procedures/protocols
detail orientation
Integrity and
professionalism
year of experience.
17
Use a variety of hand and power
duties.
referrals etc.
Housekeeping
operate mechanized cleaning high school diploma or
Personnel
equipment equivalent preferred
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maintain all cleaning equipment knowledge of cleaning
working knowledge of
operating cleaning
equipment
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L Monthly basic employees Annual basic employees
salaries salaries
personnel
per month and P180,000 per year in which she will complete at least 50 working hours a
compensation will be given by the management every 15th day and at the end of each
month. The technician salary will be given per week. The Agent and Housekeeping
personnel is subject to deductions such as SSS (Social Security System), PAG-IBIG and
Withholding Taxes. Furthermore, 13th month pay will be provided at the 15th day of the
last month of the calendar year. The security guard will be under the contract of an
agency.
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2.11 Profit and/or Loss Sharing Ratio
The Profit and/or Loss sharing Ratio of the partners are the following:
The partners agreed to share profits based on net income after tax which is
reflected in the tax return of the partnership that is promptly filed in the Bureau of
Internal Revenue (BIR). The partners decided to distribute the profits equally among the
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2.11.2 Loss Sharing Ratio
The partners mutually agreed to share losses based on the profit sharing ratio of
20%. All partners are equally liable for all losses beyond their capital contributions.
In the following page, Gantt chart is presented to show the planned period of pre-
operating activities. The schedule will be very useful in evaluating the effectiveness of
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Figure 2.12.1 Gantt chart
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2.13 Company Policies
The company policies and procedures establish the rules of conduct within an
This policies and procedures are in place to protect the rights of workers as well as the
The Home Dormitory is built upon principles of fair dealing and ethical conduct
of our team members. Our reputation for integrity and excellence requires careful
observance of the spirit and letter of all applicable laws and regulations, as well as
honorable regard for the highest standards of conduct and personal integrity.
working environment that encourages and maintains a high level of self-discipline in the
business. In minor infraction, managing partner shall exert best effort to obtain a
The continued success of the Home Dormitory is dependent upon our team
members trust and we are dedicated to preserving that trust. Partners and its personnel
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owe a duty to Home Dormitory and tenants to act in a way that will value the continued
For violation of any of the following rules and regulations, an employee shall be
subject to penalties ranging from a formal written warning notice up to, and including,
dismissal.
Each employee must act in accordance with the company policies, orders, rules,
Employees are required to be at their appointed work place and begin work at the
The company expects each employee to used biometric fingerprint reader every
Tardiness is coming to work after the start of his or her official work hours or
shift schedule. Every two (2) instances of reporting late for work or an
tardiness.
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Vending, soliciting or collecting contributions on the dormitory or premises
Fraud and dishonesty like acts of prejudicial to the company and breach of
Falsifying company records or reports, including ones time records or the time
All employees should be concerned with the preservation of health. Clean and
The Company values the dignity of its employees and guarantees full respect for
arriving to work under the influence of alcohol or an illegal substance will not be
permitted to work.
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The schedule of penalty Classification of offenses
regarding violations. Copies shall be distributed to all related parties and personnel
records.
All offenses shall have a clearing period of one (1) year from date of commission
Any repetition of the same offense within the one (1) year period shall merit the
the other hand, all offenses committed during the period are cleansed.
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However, the past infractions will still form part of the employees records and
may be considered in all other disciplinary action cases of the said employee as
The rules are to promote the convenience, safety, peace and welfare of the tenants
in the dormitory and make a fair and distribution of services and facilities held out for the
tenants generally.
The Dorm is open for tenants/transients only. Mother and sister are allowed to
visit with the permission of the management. Free overnight stay for the visitor/s
(once a month only) succeeding days, visitor/s will be charged based on the
Visitors are prohibited to use electricity (e.g. ironing of clothes, laptop and phone
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Curfew Time:
Management shall not be held liable for any untoward incident may happen to the
underwear) and ironing of clothes are prohibited except for unexpected situation.
There will be an additional charge for the use of electricity for the following:
Tablet - Php300.00/month
Cellphone - Php120.00/month
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Entering other tenants room is strictly prohibited. Dormitorys maintenance
personnel shall be allowed to enter a room when a tenant is present in the room
Turn-off / plug-out electrical cords from a socket when not in use. Use of lighted
prohibited.
Always secure your personal properties. Management shall not be held liable for
The cost of repair / replacement for any loss or damage of the dormitorys
property incurred by the tenant shall be charged / deducted from the tenants
Maintain orderliness and cleanliness especially in your own room and bed.
Vandalism and littering are prohibited. Tenant will be given a notice for
No additional locks shall be placed upon any door without written consent.
Locking of each door is advised though it is for the tenants; discretion to lock
their respective door or not. The management keeps original keys door for
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Tampering of fire extinguishers and emergency alarm are prohibited.
No consumption, storage and sale of illegal drugs and alcoholic beverages in the
Stealing of any of the lessors and tenants property is strictly prohibited and shall
Management has the right to transfer the aircon-room tenant to another aircon
Tenants are not allowed to move to another room without permission from the
management.
Observe courtesy / good moral conduct to everyone. Avoid foul and profane
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2.14 Safety and Security
and health and also for the protection of business property or assets. To ensure the safety
of every tenant and employee of Home Dormitory, the company strictly observed the
following:
1. FIRE PREVENTION
The dormitory complies with the requirements of local fire safety enforcement
laws.
Fire drills involving all employees and tenants are conducted at least semi-
annually.
The fire alarm system includes automatic detection and audible alarms.
All personnel are trained in fire evacuation procedures at least once a year.
2. FIRST AID
The dormitory has qualified first aiders. The company provides this facility for
both personnel and boarders. First aid requisites are checked regularly.
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3. SECURITY
dormitory. Not only could it help to identify criminals and stop them from
committing further crimes, it could also help to deter people from committing
crimes in the first place. CCTV can help to discourage many types of crimes
including theft and vandalism, for fear of being caught. In illuminating dark areas
we can help to deter criminals from trying to enter the dormitory, especially
Biometric fingerprint reader device to track of each person who comes in and out
of the dormitory.
names.
When it comes to the keys, we limit the number of copies that are made, as well
4. WORKPLACE SAFETY
The company arranges for periodic internal inspections to ensure hazards are
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5. WATER HYGIENE
Water hygiene assessments and regular sampling carried out. A system of water
The dormitory maintenance staff receives training in treatment and water hygiene
regularly.
6. ELECTRICAL SAFETY
Yes.
The dormitories have two main stairs enough to accommodate the number of
Swimming pool
Location of Hospital
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The nearest Hospital is the Mary Chiles General Hospital, located about 700 m
The nearest fire station is located about 350 m from the dormitory, about a minute
by car.
its existence and capability to operate. Some legal application forms that must be attained
by the company are mayors permit which is to ensure that the standards are met with the
requirements of the business locale and to register at the Bureau of Internal Revenue
Basic Requirement:
3. Joint affidavit of two partners to change partnership name. (not required if stated
in articles of partnership)
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Registration Procedures
4. Present six (6) sets of the accomplished forms and documents for preprocessing at
the CMRD. Only complete application documents are accepted for processing.
6. Claim the Certificate/ License from the Releasing Unit, Records Division upon
Registration Procedures:
2. Local Government Unit (LGU) - process the mayors permit in the municipality
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2.15.3 Registering with the Bureau of Internal Revenue (BIR)
Registration Procedures:
1. Secure permanent record file number of Tax Identification Number (TIN) from
2. Register the business/trade name at the nearest DTI and BIR office. Secure and
Mayors Permit
Articles of Partnership
3. Secure authority to print books of account, invoices, receipts and other accounting
records by filling up four copies of an application form. Attach four (4) draft
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2.15.4 Construction Requirement - Building permit
concerned:
Structural Design Analysis signed and sealed by Civil Engineer at every page
Seismic Analysis
5. Proof of Property
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Contract of Lease
Contract of Sale
9. Locational Clearance
10. Photocopy of Professional Tax Receipt (PTR) no. and Professional Regulation
11. Clearance from the DPWH if the construction is located along National Highway.
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Registration Procedures:
1. Get the Requirements - Checklist and application forms from the municipals
office (Office of the Building Official). The architect and engineers then will be
2. Submit the papers to the Office of the Building Official. The next stage is going to
Assessors Office. In the city hall, usually have windows where the folder of each
3. Acknowledgement slip will be issued which bears the date of the status of the
If the application is approved and in compliant with the National Building Code,
Order of Payment will be given to pay the necessary building permit fees.
4. Present the Order of Payment at the Treasurers Office and pay the fees.
5. Photocopy the OR (Official Receipt) and bring a copy to the Office of the
6. After 5 working days, building permit will be released and claim it to the
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Chapter 3
Marketing Aspect
meet the increased demand of people who are seeking for a temporary place to live while
they are studying and working distant from their house. This project will require
feasibility studies to measure market demand and to measure that the proposed business
is economically viable.
The business main objective is the satisfaction of the needs and wants of its
tenants or target market. Among the initial steps that developers of a dormitory business
must formulate is the preparation of a market study and financial projections. This study
helps to determine the specifications of demand, the profile of the target market and the
This chapter aims to discuss the marketing description, market survey, market
analysis and the projected sales of the proposed business establishment. Also, this chapter
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3.1 Objectives of the Study
The market and the possible market share for the dorm lease services.
and colleges increases from seven to nine percent (7- 9%) since academic year 2011-
2012. This signifies that as the population continues to grow there will be more students
who will enroll and will have a need to stay in a dormitory near their universities and
colleges for convenience. Most dormitories almost have the same services offered.
breaking service to its target customer is a must to gain market share in this dynamic
environment.
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Our target market is consisting of individuals who prefer to stay in a dormitory
that offers comfortable and all-inclusive place to temporarily live in. The business market
segments are those students and employees who want to rent near Quaipo, Manila and
who are looking for a dorm that offers full convenience. Home Dormitory uses
behavioral segmentation with its goal of reaching and attaining customers by appealing to
their needs and wants. The main target segment are students and employees who wants to
live in a place where foods are quickly served, laundry service is available, internet cafe
is accessible and most especially a tranquil place to relax out of a busy day. To attract the
market, we will provide them with services that they need and want. The competitive
advantages of Home Dormitory are the aesthetically designed rooms and its attractive
amenities like gym, indoor swimming pool, mini library and roof top basketball court.
Above all, affordability of our quality service is measured to ensure our customers
satisfaction.
3.3 5C Analysis
factors within the industrys environment. The use of 5C Analysis in examination of the
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Company
Climate Competitors
Collaborators Customers
COMPANY
Heart Company has a goal and objective to provide a dormitory a place like home
identify and inform the target market segment who are known to be the students and
and effective if implementation of internal controls and strategies stated will be strictly
followed.
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COMPETITORS
organizations for the same customers. Another is that, other customers may tend to have
an option if they dont have enough capacity to pay a dorm like ours. On the contrary,
they are going to have an option of obtaining just a boarding house instead of dormitory.
Home Dormitory studied its competitors in the environment like Monchere Dormitory
and Sunrise Dormitory, who both provide same services but lack in convenience and
accessibility of tenants extra needs. This became the competitive advantage of Home
Dormitory because our place also offers other services like internet caf and laundry
service in partnership with other entrepreneurs who will lease a commercial space in our
building.
CUSTOMERS
The demographics of our market are employees and students who are willing to
rent for all-inclusive dormitory and can afford to pay an acceptable price. In advertising
our service, aside from traditional practice of making flyers and tarpaulin, we also create
pages on facebook and twitter in reaching our target market since the segment are mostly
youth who are actively involved in social media. Furthermore, in achieving Home
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Dormitorys objective in providing full convenience, we also compromises in our tenants
wants by spoiling them with other amenities like gym, indoor swimming pool and rooftop
court for them to have a place to chill out or do some recreational activities that can also
COLLABORATORS
trusted agencies and suppliers to create innovative and creative ideas in increasing the
personnel and Fusion Designs at Concepcion Uno, Marikina for overall construction
services. Additionally, Home Dormitory will offer business proposal to trusted franchised
convenience store (7 Eleven) and quick-food service cafeteria who have also an objective
CLIMATE
The government greatly affects in all businesses thats why compliance to laws and
regulations is observed by the proponents of this project. The proponents will courteously
follow the Republic Act 9653 or otherwise known as Rent Control Act of 2009 in the
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operations of the business. Also, we will ensure that the construction of the dormitory
will be in accordance to the National Building Code of the Philippines and other local
business is the rights of the employment and the paying of taxes. In our case, definitely,
there will be health benefits, proper handling of the employment and many other
advantages to the employees. Our business will not be abusive with the workers; instead,
they will be treated in the right way. But still, there will be a gap between the higher
employees than the lower workers such that respect and discipline will be observed. In
terms with their wages, they will be paid according to their nature of work or positions so
that there will be a fair valuation of wages in the employees and scheduled release of
We assure to our customers or tenants that our materials are technologically advanced
such as the computer services which our partner, The Net.com offers. Also, we assure
them that our place is environmentally friendly. Some of the environmental friendly
products are paints and tiles that we are going to use. We will order these products in the
industries that use less chemical content. We will also practice proper sanitation of
trashes in the dormitory and commercial space units. Most especially, foods that our
trusted partners going to produce in the cafeteria and 7 Eleven are highly assured to be
clean.
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3.4 SWOT Analysis
Strengths Weaknesses
- all inclusive dormitory - Company has no reputation (as of yet)
- tranquil environment - future debt rating
- attractive ameneties - high loan rates are possible
SWOT
Opportunities
Analysis Threats
- Large target market are seeking out an
affodable and good quality accommodations
- Pre-existing student accommodations
- Growing population of our target market
segment - Unreliable tenants, chance of them not
- Tenants prefer to stay in a peaceful
paying
environment in the city where business center - Rising cost of utilities expense
is found
- increasing rates of interest
-
STRENGTHS
Home Dormitorys competitive advantage is that it does not only provide convenient
services but also attractive amenities that tenants wishes to have. Moreover, tranquility of
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WEAKNESSES
Home Dormitory as a new entrant in the market, we have not been able to develop a
until we have satisfied customers. Another thing is future debt rating must be high to
finance cash for operations but on contrary high loan rates are possible because of
OPPORTUNITIES
of high quality among others but at an affordable and justifiable price. Likewise, we will
promote a peaceful and organized environment in the city which is a demand of our
prospective clients. Since there is a huge growth of the population on our target market,
THREATHS
will be a threat because they have extensive marketing plans in place and are established
in the industry, especially with university or college students. Rising cost of utilities and
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3.5 Marketing Strategy
The company scheme the business to provide a high quality dorm at a fair price.
The proponents attract the tenants by including functional amenities in the dorm
Aside from the room lease space, the business also earns other income from
The business is a gender neutral dorm to cover larger scale target market.
3.6 Methodology
method gives a comprehensive in-depth analysis of the service being studied. It serves as
a fact-finding tool that permits adequate interpretation of the results of the survey made
by the researchers. It is a kind of research method that provides information about the
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A questionnaire was prepared by the proponents and was handed out to different
students and nonstudents around Quiapo, Manila. These questions and interviews are
essential in obtaining valid and accurate data which is often not found in books,
magazines, periodicals, and others. (See Appendix for Questionnaires). With the method
implemented, the proponents are expecting more or less accurate projection of demand
employees who want to rent in a convenient place wherein they can stay in which all their
needed services are readily available. Moreover, Home Dormitory is a local business. It
The researchers used stratified method in the survey. Students around the
University Belt were given survey questionnaire to acquire pertinent information that will
be useful in consideration of the target markets needs and wants. The researchers
selected a total of two hundred (200) respondents as sample size of the study.
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3.8 Demand Analysis
The proponents considered the market demand by conducting the survey based on
the population of the target market who are the college students and employees. Stratified
sampling method was used in choosing the respondents of the survey. Home Dormitory
will be built at Bilibid Viejo Street corner, Loyola Street, Quiapo, Manila where
universities and colleges exist. In contemplation with this, the proponents conducted the
survey to the students of University of the East Manila (UE), The National Teachers
Philippines (TIP), Far Eastern University Manila (FEU) and other schools to identify
their specifications on a dormitory. Aside from this, we also conducted survey to the
tenants of the existing dormitories around Quiapo namely Monchere Dormitory, Sunrise
Dormitory and Maria Dolores Dormitory to acquire information that will be useful for us
The sample size of the respondents is computed using the generally accepted
formula based on the number of questions. The proponents applied twenty (20) times the
variable. By doing so, the survey questionnaire that composes of ten (10) questions is
52
In summarizing the results of the survey, the proponents demonstrate the
outcomes by using graphical representation for the readers to easily visualize and analyze
the comparison of the results. Shown in the following pages are the graphs and tables
Respondent's Gender
150
115
100 85
50
0
Female Male
Figure 3.8.1 Respondents Gender
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Interpretation: Most of the respondents are female consisting of 57.5% of the sample
target market population while almost half are male comprising 42.5% of the
respondents.
Analysis: We can anticipate in these results that there will be more female tenants than
male but the number of male is significant because it is almost half of the population.
With these results, the proponents may establish a neutral-gender dormitory to provide
54
Age bracket
140 121
120
100
80
59
60
40
20 13 7
0
16-20 21-25 26-30 31 above
Figure 3.8.2 Number of respondents according to age bracket
to 20 consisting of 60.5% of the total population. Next to that is the 21-25 year old which
composes of 29.5% of the respondents. Then the 26-30 year old which is 6.5% of the
segments population. Lastly, the 31 and above that compromises the remaining 3.5%.
Analysis: We can conclude in this figures that majority of the possible tenants will be
youth whose age range from 16 to 20 year old. Through this, the proponents can infer that
innovative ideas on dormitory business are considered by the majority of the market.
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Respondent's Profile (Student / Employed)
200
167
150
100
50 33
0
Student Employed
Interpretation: The diagram shows that 83.5% of the respondents are students and
Analysis: We can infer in this that since the location of our business is located at
University Belt, majority of our tenants will be students who need to have a tranquil place
to study.
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How much do you pay for living in the
dorm per month?
200
149
150
100
50 21 12 18
0
Php 3,000 - 4,000 Php 5,000 - 7,000 Php 8,000 - 10,000 Others
Figure 3.8.4 How much do you pay for living in the dorm per month?
Table 3.8.4How much do you pay for living in the dorm per month?
for a dorm at Php 3,000 to Php 4,000 which represents 51.5% of the respondents.
Subsequent is Php 5,000 to Php 7,000 paying capacity which is the 33.5%, followed by
Php 8,000 to Php 10,000 that comprises the 6% and lastly, the 9% who indicated below
Analysis: The proponents can conclude in this outcome that majority of our target market
is looking for an affordable dorm to stay ranging from Php 3,000 to Php 4,000.
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How many minutes are you willing to travel to
reach your school or workplace?
150
103
100
66
50 31
0
5 - 15 minutes 15 - 30 minutes 30 - 60 minutes
Figure 3.8.5 How many minutes are you willing to travel to reach your school or
workplace?
Table 3.8.5 How many minutes are you willing to travel to reach your school or
workplace?
Interpretation: The diagram illustrates that 51.5% of the respondents are willing to
travel to reach their school or workplace for 5 to 15 minutes, 33% says 15 to 30 minutes
Analysis: Herein, we can conclude that our possible tenants are near the location because
most of them consider that their dormitory will be near their school or workplace having
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Do you prefer to have an aircon room?
140
121
120
100
79
80
60
40
20
0
YES NO
Interpretation: The illustration shows that out of 100%, 60.5% of the respondents are in
Analysis: In the results, the proponents can infer that most of the prospect tenants are
willing to have an aircon room so we can assume that most of our clients are seeking for
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Choose other service accommodations or
amenities you are interested in while
staying in a dorm.
200 183
150 125
90 93
100 72 69
50
0
Cafeteria Library Laundry Internet caf Gym Swimming
service pool
Figure 3.8.7 Choose other service accommodations or amenities you are interested
in while staying in a dorm.
Table 3.8.7 Choose other service accommodations or amenities you are interested in
while staying in a dorm.
Percentage
Number of
Rank over 200
respondents agreed
respondents
Cafeteria 1 183 91.5%
Laundry service 2 125 62.5%
Internet caf 3 93 46.5%
Library 4 90 45%
Gym 5 72 36%
Swimming pool 6 69 34.5%
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Interpretation: The diagram proves that majority of the respondents choose to have a
cafeteria which signifies 91.5%, followed by laundry service contains 62.5%. Afterwards,
internet caf comprises of 46.5%, next is library consists of 45% then gym composes
Analysis: Those amenities which are voted higher than 50% by the respondents are
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Table 3.8.8Are you willing to have roommates?
NO 82 41%
Interpretation: The graph indicates that 59% of the respondents decided to have
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If yes, what do you think is the appropriate
number of people can stay together in a room?
80 67
60
40 31
16
20 4
0
2 - 3 persons 4 - 5 persons 6 - 7 persons 8 and above
Figure 3.8.9 If yes, what do you think is the appropriate number of people can stay
together in a room?
Table 3.8.9 If yes, what do you think is the appropriate number of people can stay
together in a room?
Interpretation: the above presentation shows that the respondent who agreed to have
roommates out of 100%, 56.78% wants 2-3 persons, 26.27% for 4-5 persons, 13.56% for
Analysis: we conclude that the respondent who decided to have a roommate are willing
to stay in the dormitory to experience a different lifestyle that help them to improve life
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What time do you prefer the curfew
should be?
80
66 65
60
47
40
22
20
0
10:00 PM 11:00 PM 12:00 PM Others
Figure 3.6.10 What time do you prefer the curfew should be?
Table 3.6.10 What time do you prefer the curfew should be?
Interpretation: The graph illustrates that 33% of the respondent would like to have a
curfew in 10:00 pm, 23.5% for 11:00 pm, 32.5% for 12:00 midnight and 11% for the
Analysis: As a result of above presentation the respondents want to have a curfew that
will secure them for the unnecessary events might happen to them.
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3.7 Sales Projection
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The above figure shows the projected sales revenue of the Home Dormitory for
the first year of business operations. It indicates the monthly revenue starting from the
Financial Assumptions
The proponents forecast that on the first three months of the year which is January
to March the tenants presumed to come back in the Home Dormitory from
Christmas vacation.
From April to May, is the peak fall of the company sales due to the summer
On the month of June to September, the proponents assume that the rooms are
fully occupied because it is the mid of the first term of universities calendar.
The rooms are not fully occupied by October because of term break and again will
Costing per room and commercial space for lease are justly stated and classified
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3.8 Marketing Mix
Product
Place
Marketing
Price
Mix
Promotion
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PRODUCT
The proposed business offers lease space of dormitory rooms and commercial
space of a building. The building has four floors wherein you can find the commercial
space in the ground floor and the three floors that compose of different room types.
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PRICE
The proponents of Home Dormitory based on the price of each room type based
on cost plus reasonable markup. The rules of payment will be one month advance and
one month deposit and mode of payment will be in cash basis only. Shown below is the
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PLACE
The location of the business will be at 1007 Bilibid Viejo Street corner, Loyola
Street, Quiapo, Manila near universities and colleges that is very appropriate because the
PROMOTION
strategies:
LEASE SPACE FOR RENT and DORM SPACE FOR RENT with a contact
b. Flyers will be distributed across the vicinity to inform the target market and
c. The proponents will advertise the business in a facebook and twitter page since
our prospective tenants are mostly youth who are engaged in social media.
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d. Ten percent (10%) discount will also be given to clients who will reserve to rent
Tarpaulin will be posted on the place of business before, during and after
construction promoting the erection of Home Dormitory at the vicinity. This will inform
the public, especially the target market about the future existence of the business.
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Flyers will also be distributed around the area of Home Dormitory most especially
near university and colleges to inform our prospective customers. The proponents
decided to print one thousand copies of flyers that are going to be disseminated in the
vicinity.
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Facebook
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