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Name of Business: BSBH Construction Sdn. Bhd.
Vision
To be a diverse construction company that will grow to be recognized as the company of choice
for building things that matter.
Mission
Our pledge is to provide preeminent construction, technical and management services and to gain
customers trust through exceptional performance while providing quality employment and
career growth opportunities for the companys team members.
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TASK 1
Company Background
BSBH is a construction company located at Petaling Jaya, Malaysia with RM1 million as capital.
This company was founded on March 2017. It aims to provide the best construction, technical
and management services in the construction industry in Malaysia to gain customers trust
through exceptional performance. The vision of this company is to be a diverse construction
company that will grow to be recognized as the company of choice for building things that
matter. The Meaning behind BSBH in English - Build Smart, Build High, in Malay - Bangunan
Sempurna, Bangunan Hebat and in Chinese - Bao San Bao Hai. Since we're a construction
company in Malaysia, our company name, BSBH is made up of the three main languages in our
country.
Short-Term Goals
- Receiving 1 minor housing development project and 1 minor infrastructure project
- Outreach coverage over 3 states of West Malaysia.
- Build friendly relationship with at least 5 subcontractors
- Receiving at least 75 percent positive customer feedback regarding the service provided
- Ensure there is positive cash flow by monthly budget review
Mid-Term Goals
- Receiving 3 major projects and 1 minor project; complete at least 2 major and 2 minor
projects.
- Receiving at least 85 percent positive customer feedback regarding the service provided
- Outreach coverage over 5 states of West Malaysia.
- Companys net worth of RM5 million
- Employees achieving 70% key performance indicator (KPI)
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Long-Term Goals
- To be a public listed company
- To achieve a total revenue of 1 billion
- Receiving at least 95 percent positive customer feedback regarding the service provided
- Handle at least 2 projects from overseas.
- Employees achieving 90% key performance indicator (KPI)
Organisational Structure
Composite Organisation
In BSBH, we practice composite structure that involves all or combination of functional and
projectized organization types. This organisation type evolves based on the needs to have
different control structure at different levels of the organization.
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Project department
Project department is responsible for scheduling and managing for each project. The project
manager needs to decide the budget, assign employees and their duties to complete the job,
oversee the safety of workers. In addition, they also need to make sure the construction work can
be well completed according to the contract.
Site Engineer
Site engineer acts as the main technical adviser on a construction site for subcontractors, crafts
people and operatives. The duties of a site engineer include:
Setting out, levelling and surveying the site
Checking plans, drawings and quantities for accuracy of calculations
Ensuring that all materials used and work performed are as per specifications
Overseeing the selection and requisition of materials and plant
Agreeing a price for materials, and making cost-effective solutions and proposals for the
intended project
Managing, monitoring and interpreting the contract design documents supplied by the
client or architect
Liaising with any consultants, subcontractors, supervisors, planners, quantity surveyors
and the general workforce involved in the project
Liaising with the local authority (where appropriate to the project) to ensure compliance
with local construction regulations and by-law.
Liaising with clients and their representatives (architects, engineers and surveyors),
including attending regular meetings to keep them informed of progress
Day-to-day management of the site, including supervising and monitoring the site labour
force and the work of any subcontractors
Planning the work and efficiently organizing the plant and site facilities in order to meet
agreed deadline
Overseeing quality control and health and safety matters on site;
Preparing reports as required
Resolving any unexpected technical difficulties and other problems that may arise
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Quantity Surveyor
Quantity surveyors are responsible for the cost of any building project, from initial estimates,
right through to the final acquisition of materials. Surveying jobs and their associated roles are
varied, but focussed on providing clients value for money while adhering to the strict regulations
which govern every aspect of the construction industry.
The day to day responsibilities include roles inside the office, on the construction site or in
meetings with clients and other project personnel. While the very nature of construction work
ensures no two projects are ever the same, a typical work day might involve:
Preparation of contracts, including details regarding quantities of required materials
On-going cost analysis of maintenance and repair work
Feasibility studies of client requests
Analysing completed work and arranging payment to contractors
Allocating upcoming work to contractors
Quantity surveyors may choose to specialize in a specific area of the construction industry and
focus on areas like property taxation, costing advice, maintenance of existing buildings and
application to funding sources. Site visits, assessments and projections for future work may be
needed.
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Site Safety Supervisor
A site safety supervisor ensures that construction workers are following established policies and
safety regulations. Site safety supervisor work closely with Occupational Safety and Health
Administration (OSHA). The responsibilities of site safety supervisor include:
Inspect and rectifying any unsafe conditions at the construction site;
Correcting any unsafe practices;
Checking of sub-contractors work to ensure compliance with the Act and the
Regulations made thereunder are complied with
Approves all subcontractors safety plans
Verifies that injury logs and reports are completed and submitted to related government
agencies
Verifies that all tools and equipment are adequate and safe for use.
Promotes safe practices at the job site.
Enforces safety guidelines.
Trains and carries out drills and exercises on how to manage emergency situations.
Conducts investigations of all accidents and near-misses.
Reports to concerned authorities as requested or mandated by regulations.
Conducts job hazard analyses.
Establishes safety standards and policies as needed.
Performs emergency response drills.
Watches out for the safety of all workers and works to protect them from entering
hazardous situations.
Responds to employees safety concerns.
Arranges for OSHA mandated testing and/or evaluations of the workplace by external
agencies/consultants.
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Engineer Department
The engineer department is responsible for the planning of the construction project. This includes
conducting surveys, engaging in research, analyzing results, planning the construction and
supporting all technical issues during the project.
Structural Engineer
Structural engineers design structures to withstand stresses and pressures imposed through
environmental conditions and human use. They ensure buildings and other structures do not
deflect, rotate, vibrate excessively or collapse and that they remain stable and secure throughout
their use. They also examine existing buildings and structures to test if they are structurally
sound and still fit for purpose. As a structural engineer, their responsibilities include:
Analyse configurations of the basic structural components of a building or other
structure;
Calculate the pressures, stresses and strains that each component, such as a beam or
lintel, will experience from other parts of the structure due to human use or
environmental pressures such as weather or earthquakes;
Consider the strength of various materials, e.g. timber, concrete, steel and brick, to see
how their inclusion may necessitate a change of structural design;
Liaise with other designers, including architects, to agree on safe designs and their fit
with the aesthetic concept of the construction;
Examine structures at risk of collapse and advising how to improve their structural
integrity, such as recommending removal or repair of defective parts or rebuilding the
entire structure;
Make drawings, specifications and computer models of structures for building
contractors;
Work with geotechnical engineers to investigate ground conditions and analyse results of
soil sample and in-situ tests;
Liaise with construction contractors to ensure that newly erected buildings are
structurally sound;
Apply expert knowledge of the forces that act on various structures.
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Cost Estimator
Cost estimators collect and analyze data in order to estimate the time, money, materials, and
labor required to manufacture a product, construct a building, or provide a service. They
generally specialize in a particular industry or type of product. Cost estimators typically do the
following:
Identify and quantify cost factors, such as production time, materials, and labor expenses
Travel to jobsites to gather information on materials needed, labor required, and other
factors
Read blueprints and technical documents in order to prepare estimates
Collaborate with engineers, architects, clients, and contractors on estimates
Consult with industry experts to discuss estimates and resolve issues
Use computer software to calculate estimates
Evaluate a products cost-effectiveness or profitability
Recommend ways to make a product more cost effective or profitable
Work with sales teams to prepare estimates and bids for clients
Develop project plans for the duration of the project
Planning Engineer
The Planning Engineer is required to have a better understanding of the scope of work and
strategic sequencing of the work in timely manner and in conjunction with the Project Manager
to ensure the project is completed timely, safely, and on budget.
Study and understand the scope of work from the Drawings, BOQ and specs in order
to prepare the Program of Works.
Generate Weekly, Monthly Progress Reports.
Generate Executive Report for the management.
Prepare cash flow
Analyse time overrun and cost overrun
To keep a track of the project and flag the concern during short falls.
Prepare look ahead plan for the Execution team.
Cross-functional coordination to ensure smooth running of the project.
Earned Value Analysis and Management.
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Notify the Client/Clients representative in change of scope.
Get Extension of time in case of reservation or entitlements.
Forensic analysis.
Maintain Risk Register in order to for-see the possibility of occurrence and take
corrective actions in conjunction with the Project Manager.
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Human Resource Department
Human resources (HR) is the company department charged with finding, screening, recruiting
and training job applicants, as well as administering employee-benefit programs. Generally, the
human resource department responsibilities include:
Effectively managing and utilizing people.
Tying performance appraisal and compensation to competencies.
Developing competencies that enhance individual and organizational performance.
Increasing the innovation, creativity and flexibility necessary to enhance competitiveness.
Applying new approaches to work process design, succession planning, career
development and interorganizational mobility.
Managing the implementation and integration of technology through improved staffing,
training and communication with employees.
Human Resources Department is further break down into 4 units which are as follow:
Personnel
They are responsible in handling Human Resource planning, recruitment and selection, staff
replacement, staff performance appraisal, staff upgrading, staff transfer, relocation, and
secondment.
Staff Relations
They deal with staff welfare such as Socso and funeral expenses, programmes such as annual
dinner and family day, uniforms and living quarters.
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Financial Department
The financial department is responsible for management of the companys cash flow and
ensuring there are sufficient funds available to meet the day to day payments.
Accountant
Accountant provides financial information to management by researching and analyzing
accounting data and preparing reports. Accountant job duties includes:
Prepares asset, liability, and capital account entries by compiling and analyzing account
information.
Documents financial transactions by entering account information.
Recommends financial actions by analyzing accounting options.
Summarizes current financial status by collecting information; preparing balance sheet,
profit and loss statement, and other reports.
Substantiates financial transactions by auditing documents.
Maintains accounting controls by preparing and recommending policies and procedures.
Guides accounting clerical staff by coordinating activities and answering questions.
Reconciles financial discrepancies by collecting and analyzing account information.
Secures financial information by completing database backups.
Budget Manager
Budget Manager is responsible to develop BSBN constructions budget and oversee its
implementation. They also require to review budget proposals and prepare financial documents
and reports. Their jobs and responsibilities includes:
Design effective budget models for departments and the entire company
Analyze financial information such as revenues, expenditures and cash management to
ensure all operations are within budget
Present annual budgets to senior managers
Forecast future budget needs
Identify variances between actual and budgeted financial results at the end of each
reporting period
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Suggest spending improvements that increase profits
Review the companys budget for compliance with legal regulations
Ensure department managers meet budget submission deadlines
Design and implement effective budgeting policies and procedures
Marketing Department
The marketing department is responsible for market research, marketing strategy, sales,
advertising, promotion, pricing, and public relations activities.
Promotion Team
Advertising - Determine value and budget for advertising opportunities,
Direct mail - Implement and manage direct mail program
Tradeshows - Assess tradeshow opportunities and execute as the marketing program
dictates
Networking - Actively promote Jorgenson Construction within the industry.
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Public relations - Identify community and media relationship opportunities
Special events - Coordinate and plan special event programs
Collateral Development
Brochure - Ensure brochure reinforces brand recognition and marketing strategy
Database - Develop a shared customer relationship management process
Website - Review, enhance, and maintain website content
Social networking - Establish strategies that utilize social networking tactics consistent
with the BSBN Construction brand
Purchasing Department
Purchasing departments main role is purchasing supplies and materials used in the projects and
company daily needs. They need to compare among different suppliers and finding the items
with correct prices and qualities.
Purchasing Manager
Purchasing manager is responsible for sourcing equipment, goods and services and managing
vendors. Their responsibilities include:
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Value Statement
SPIRIT
S - SAFETY
We are relentless in providing a safe working environment to keep people safe and minimize
injuries.
P - PROFESSIONALISM
We are proud of our professionalism and we have extensive knowledge in practicing what we do.
I - INTEGRITY
We are trustworthy and ethical in our relationship with our clients and partners.
R - RESPONSIBILITY
We are accountable for our actions and reliable for our services.
I - IDEAL
We pledge to bring your ideas to reality as we are your ideal construction company.
T - TEAMWORK
We encourage collaboration, recognize success and build long lasting relationship with one
another.
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Strategic Planning
At BSBH, we provide preeminent construction, technical and management services. Our owner
each have been in the construction industry for 10 years that has an working experience in all
types of building including low rise, high rise, bridges and many more.
In BSBH, we analyst last year's results and determine which of the products, markets, divisions
or business segments contributed the most revenue. Also review which ones were the most
profitable. Evaluate areas in which the company excelled and areas where it fell short of
achieving the expected results.
UEM Group, YTL Corporation, IJM Corporation and Gamuda are the leading construction
company in Malaysia. They are the competitors for our company in terms of familiar of their
names in the industry, total assets and shareholders funds that are billions. To compete with
these competitors, our company uses strong project management skills, a diversified array of
projects and expertise we have to create trust for customer. In long term, we will eventually see
results that will increase our assets and shareholder fund.
5. The strategies that our construction business will use to capture and maintain our customers
Our company uses up to date technology such as Glodon software which is relatively new
software that has calculation accuracy which in return will save time and cost along providing
quality work. We also priorities our customer service and satisfaction to give the best we have by
treating our customer like how we want others to treat us. We do conduct every year customer
survey to make improvement to our business.
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6. Create revenue, cost and profit forecast
Monthly spreadsheet with revenues and costs, and the results of bottom line profit will be create
in BSBH. We determine the cost of implementing each strategy. Forecast the revenue that will
be generated through our marketing strategies. Then we will review our net profit margin, net
profit divided by total revenue to see if it is in line with averages for our industry.
We will then provide a collective description of the ownership experience and what they bring to
the companys potential success which includes a brief review of our business strengths, our
target market and our marketing strategies.
SWOT Analysis
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Organizational Culture
In our company, we seek to promote our employees to embody our company values and build a
strong relationship between each other in the company. As we want to develop our employees to
feel safe and comfortable with their working environment as we believe by using this method,
employees would be more productive and efficient with their work.
To accomplish this, we first start off with the comfort of the employee by rectifying the
surrounding environment. Our company utilize the open space concept by removing restricted
cubicles to obtain open spaces for the employee to communicate and socialise. This allows the
employees to be more interactive with other employees around the office and encourages more
group discussion with one and another. Aside from that, our company also prepares weekly team
night by having the employees hang out and interact with other departments. Through these
activities, the employees would be able to know their colleagues more and break their barrier
with each other, indirectly enhancing their efficiency and transparency between each other.
At the same time, our company also focuses on the performance and efficiency of each of our
employee. To achieve this, we will provide awards and achievement based on group
achievements rather than individual achievement since our company is promoting strong team
relationship. This would encourage the employees to be more cooperative and be highly
achievement driven hence, improving productivity.
All this method leads to our company being able to adopt the open concept as we aim to flatten
the organizational structure, while promoting strong communication between each department.
Making it easier for employees to approach each other and allowing employees to monitor
others progress. This facilitates communication between each other and allowing information to
be transmitted effectively and efficiently.
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TASK 2
Job Description of Management Trainees
Managerial skills are gained and developed from experience. Every company needs good
managers in their team. However, the lack of manager-material causes the company difficult to
find qualified personnel to fill in the role. To address this, many companies start to train
management trainees. A management trainee is an individual who undergoes training for
promotion in management positions by gaining knowledge and experience required. The roles
and responsibilities of a management trainee are listed as below:
Assists senior staff members with a wide variety of construction-related tasks
Frees up senior staff to handle more complex tasks
Handle everything from administrative and secretarial tasks to more advanced
management responsibilities
Administrative and secretarial tasks such as prepare and review contracts, update project
budget, draft letters and correspondence, attends meetings and tasks detailed notes, basic
filling and office organization
Basic management tasks such as ordering materials, scheduling contractors, act as a
mediator when problems arise between two or more trades, find the best solutions for
issues
Technical tasks such as monitoring progress, helping contractors stick to a planned
schedule, oversee quality control, comparing work to written drawings
Hands-on tasks such as assisting with building process and installation, or plumbing and
mechanical works.
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Why BSBH Construction Sdn. Bhd. wants to hire 3 management trainees?
BSBH Construction Sdn. Bhd. will be expanded in future to become a bigger company and
handle more construction projects. Hence, our company require more manpower to operate and
manage the tasks. To be prepared for the future, our company planned to train 3 management
trainees. The management trainees that hired will be the manager in the future. To train the
management trainees, the company must first select suitable candidates which fulfilled the
requirements and criteria. Our company target for external recruitment where there will be wider
choices to choose the employees that fulfilled the selection criteria. To hire the 3 management
trainees, there are few selection criteria that they need to fulfil as well as interview activities.
There are several types of interview activities designed to test the interviewees knowledge,
personality, attitude, skills, performance and ability to select the right person to do the right job.
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Interview Activity 1: In-Tray Exercise
The in-tray exercises are designed to allow the employers to assess the employees or
interviewees in aspect of their key competencies which can affect their work performances. For
instance, the employer might want to assess on an employees delegation skills, the readiness to
share problems with others, the working independency, the affinity or aversion to procedures. In
general, in order to nail an in-tray exercise, the employee or interviewee will have to demonstrate
the level of knowledge appropriate to the job, display the skills necessary for the job and to show
good and positive attitudes that best fit the given role. In short, this in-tray exercise is designed to
assess the KSAs which are Knowledge, Skills and Attitudes. The KSAs are well known in the
recruitment industry and is commonly used by employers to clearly identify prerequisites for a
job.
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In-Tray Items
The number of in-tray items that an employee or interviewee might get usually ranges between
ten to thirty items depending on the time and document types given. Besides documents like
memos, letters, emails and reports, one will also be given a description of roles and
responsibilities in a fictional organisation. Information such as the fictional organisations aims
and objectives, organisational chart, the problems faced; a list of key employees, the information
regarding the key third party organisation and their relationship and also a calendar of future
events might also be provided to the employee or interviewee. An example of the in-tray items is
shown below.
2 Manager Note
6 Tender Drawing 1
9 Meeting Minutes
11 Letter of Award
12 Sub-contractor Shortlist
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In-Tray Exercise Assessment
There are many ways to assess the performance of an employee or interviewee in an in-tray
exercise. Two of the most common ways are through the response to questions in either multiple
choice format or in a writing format and a face-to-face interview with an assessor in which the
interviewee will have to explain and justify the actions and decisions made during the in-tray
exercise. A combination of these two methods are also commonly used. An example of the
assessment sheet is shown below.
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Benefits of In-Tray Exercise to the Employers
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Key Competencies Assessment of In-Tray Exercise
4. Communication Skills
An organisation must consists of more than one person to function. Hence, it is unavoidable to
work in teams and groups. Therefore, effective communication skills are needed in each and
every employees in order to avoid confusion and disputes. An employee has to perform good
communication skills when come to delegating tasks so that there wont be any
misunderstanding regarding the job scope.
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Interview Activity 2: Physical Interview Individual
In an employment context, an interview session is one of the basic activities needed to be carried
out when selecting potential employees. To hire the most suitable candidate as a future
employee, an interview must be conducted to act as a formal consultation for the purpose of
evaluating the qualifications of the candidate for a specific position. Questions are asked
throughout the interview to obtain the necessary information from the candidate and information
are exchanged to know more about one another and to evaluate the potential to establish a
professional working relationship.
Interviews are viewed as a useful tool in assessing qualifications and suitability of the candidate.
Before getting on board to the company, BSBH would like to test the waters during the job
interview. This is due to the fact that it offers BSBH valuable insight into the candidates
personality and abilities and it also allows BSBH the chance to discern whether the candidates
credentials and career goals match up with what the company seeks.
From the companys side, the interview can act as an opportunity for the company to highlight
the positive aspects for the candidates if they manage to land a position in the company.
Moreover, the interview can lend a hand for the company in narrowing down the large volume of
applicants for the job by screening out the unsuitable candidates. Hence, BSBH designed a
number of interview questions to test certain criteria in order to hire the right employee for the
right position.
From the beginning itself, the interview session enables employers to obtain a great deal of
information based on the candidates appearance. A well-dressed employee would earn a good
first impression. Body language and posture are able to convey a message of its own. For
instance, slouching can display a lazy or uninterested demeanor whereas an erect posture can
interest and attentiveness. Based on first impressions, employers can sort between prospective
employees quickly.
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As the employers are interviewing an applicant, the candidates personalities will then show.
Opportunity is created for the candidates to show the company their potential and capabilities.
Throughout the interview session, several criteria can be tested, that are personality, attitude,
knowledge and problem solving skills.
From the employers perspective, they would want to find out whether the candidates:
Have the expertise needed
Have the willingness to learn and adapt
Can handle criticism well
Can get the job done effective and efficiently
Are aware and hones about their own future goals
Are motivated and eager to work
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Interview Questions
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about the attributes that will qualify one candidate for the specific position will set him/her apart
from the others. This question enables the company to search for specific strengths that can
match with the companys needs. The closer a match a candidate is, the more likely he/she will
get a job offer. Besides that, strengths also come with weaknesses. Discussing non-essential
skills towards the job as a weakness is acceptable. For candidates that mentioned about them
trying to improve on their weakness, it shows that they are trying to work on their personal
development and they are not afraid to accept their weaknesses. Another option that good
potential candidates can give is turning the negative weakness into a positive. For instance, a
sense of urgency to get projects completed or wanting to triple-check every item in a spreadsheet
can be turned into a strength. This shows that the candidate will make sure that the project is
done on time and the work done will be close to perfect. As the saying goes, Build on your
strengths, work on your weaknesses.
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needed to be improved for their own personal development. Take for example, if a candidate
wishes to apply for the role of a project manager, the candidate should show how they would
apply their management skills in order to control the quality of a construction project.
9. Tell me about a challenge or conflict you've faced at work, and how you dealt with it.
The question is asked in order to gain insight of the candidates behavior, interpersonal skills,
and your overall ability to manage conflict. A question such as this is known as a behavioral
question, in order to see how candidates may interact with other individuals at a professional
level. The simplest way to answer about conflict is the STAR technique. The STAR acronym
stands for Situation, Task, Action, and Results. Interviewers would want candidates to describe a
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challenging situation in which the candidate may have faced (Situation). Secondly, an
interviewer wants to understand the task accomplished (Task), and the action taken to carry out
the task (Action). Lastly, the interviewer wants to hear how the challenging situation is
overcome, in addition to the results of the conflict. (Results).
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Interview Activity 3: Group Assessment
After the interview activities of in-tray exercise and physical interview for individual, we as the
employers had the basic impression on the candidates. Hence, the group assessment will be the
key activity to determine the selection of candidates to be one of the management trainees of our
company by convert their planning into actions.
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1. Practical Tasks
Practical tasks is the most common form of group exercise. It usually use as the ice-breaker to
help the group to relax and to gel. The group will be given task that required problem solving
skills and teamwork ability. The tasks may be not related to the workplace but it aims to test the
teams coordination and teamwork ability, as well as individual contribution.
The exercise claims to portray ones personality traits and responses. It could also help the
assessors to see if the candidates could work effectively with people who have different
personalities.
2. Discussion Exercise
Discussion exercise involves the group sit together and discuss on the specific topic given that
are usually news-based. The nature of the topics can vary but usually are related to the
candidates. Candidates are required to discuss on the topic while the other candidates in the
group can give replies or opinions. As such, it can test whether the candidates information are
up to date.
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Construction can be managed by designers, customers themselves, contractors, facilities
managers, independent project managers and independent construction managers. The company
have different interests in the process and would thus adopt different strategies corresponding to
the strengths and weaknesses of the employees. Hence, it is good to test the candidates on this
topic.
3. Role-play Exercise
Role-play exercise is the exercise that involve problem solving of a realistic construction case
scenario with certain challenges to overcome. The candidates in the group will be told to play
different roles to solve the problem together with their own roles.
Scenario: The client complains about the delay of the construction process. As the client
reached out on different departments, their deadline of tasks are not up to date. There must
be the problem of miscommunications between the departments. The project had delayed for
2 weeks from the schedule, you and your team have to think of a solution to reduce the
worsening of the situation.
The accessors have chance to see how the candidates would perform in a team instead of
answering scenario questions in the individual physical interview. With this exercise, the
accessors also can observe on how the candidates works in the group.
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4. Sharing session
At the end of the interview activities, the candidates are asked to have a sharing sessions on the
interview activities that they have go through. This session is conducted to conclude the
interview of the day.
Questions that can be asked after group assessment, during sharing sessions (if the candidates
do not know what to share about):
What made this team work successfully?
Who would you hire from your group? Why?
What was your personal contribution to the team's performance?
Why did this team struggle to accomplish the objective?
How did you deal with the stress created by meeting the challenges?
How would other team members describe you?
How would you describe yourself to other people?
What are your personal career goals and how does this job help you accomplish
those goals?
What unique skills, talents, or perspectives do you bring to this position?
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Planning and administration competency
- Able to delegate tasks and perform
- Able to gather information, analysis and problem solving
- Time management for the task given
Teamwork competency
- Able to accomplish task through small groups of people who are
collectively responsible
- Participate ad contribute to the team
- Able to work effectively in a team
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TASK 3
Competitive Advantage
Our competitive advantage is sustainable. Competitive advantages is a condition or circumstance
that puts a company in a favorable or superior business position. It allows a company to produce
a good or service at a lower price or in a more desirable fashion for customers. These conditions
allow the productive entity to generate more sales or superior margins than its competition.
The reason for choosing to use BIM in our company is mainly because it allows
understanding of the building operation easier and to make alterations or adjustment to
the design of the building faster with less cost. This in return creates efficiency and
speeds up the design process to prevent any additional expenses. Efficiency gain is one of
the main advantages of using BIM, it will gain through its ability to minimize project,
faster communication and coordination. Furthermore, BIM will catch problems before
they even happen. Instead of spending a ton of money trying to fix an unexpected
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problem, this can eliminate the possibility of that problem ever even arising and saving
money.
b) Cubicost / Glodon
In addition of BIM, we decided to utilize Cubicost to further enhance the experience of
BIM with this software. Cubicost, initially called Glodon, is one of the few types of
software available in the market that is capable of using Building Information Modelling
(BIM) for taking off. Cubicost offers four types of individual BIM-based software
products, namely the Cubicost Takeoff for Architecture and Structure (TAS), Cubicost
Takeoff for Rebar (TRB), Cubicost Takeoff for Mechanical and Electrical (TME), and
Cubicost TBQ.
Reason for choosing it is due to functionality with it being able to use with BIM software.
It also consists of Built-in local measurement methods, which was provided by numerous
professionals form various countries. It has an automatic function in which it deducts
elements automatically based on the relations among elements in BIM model to ensure
there is calculation accuracy. It has support viewing calculation basis and expressions to
facilitate rapid result checking and less calculation errors. This in return would really help
our company save time and cost along with providing quality work.
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The IBM cloud computing is one of our companys main information technology to use
as we believe that cloud computing can enhance efficiency and productivity in our
company. One of the benefits in moving to cloud computing is that it may reduce cost of
managing and maintain the IT systems in the company. Rather than purchasing overly
expensive systems and equipment, we can reduce additional cost by using the resources
in cloud computing service provider. The operating costs may be reduced due to the cost
of system upgrades, new hardware and software may be included in our contract. Aside
from that, we can adjust the flexibility of storage with changes per the situation.
Collaboration in a cloud environment gives our company the capability to communicate
and share information compare to the traditional method. The flexibility allows our
employees to be more flexible on their work practice such as able to access data
anywhere other than the office. Finally, the information put away in the cloud guarantees
it is backed up and ensured in a protected and safe area. Having the capacity to get to
your information again rapidly enable us to lead the resume work, minimising any
downtime and loss of profitability.
2. Customer Service/Satisfaction
Customer satisfaction is a marketing term that measures how products or services supplied by a
company meet or surpass a customer's expectation. Customer satisfaction is important because it
provides marketers and business owners with a metric that they can use to manage and improve
their businesses.
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An unsatisfied customer will not repurchase the service or product provided, thus, will affect
others to do the same too by sharing his bad experience with the business.
Our company aims to develop competitive advantage through good customer service and
customer satisfaction. To achieve that, we must treat our customers like bosses. For instance, we
thank all customers, go out of our way to help customers and keep our promises. Other than that,
a survey is conducted every year to measure customers satisfaction and to make improvements
for the business by taking customers feedbacks seriously.
3. Business Networking
Business networking is an effective low-cost marketing method for developing sales
opportunities and contacts, based on referrals and introductions - either face-to-face at meetings
and gatherings, or by other contact methods such as phone, email, and increasingly social and
business networking websites. It is the process of establishing a mutually beneficial relationship
with other business people and potential clients and/or customers. The primary purpose of
business networking is to tell others about your business and hopefully turn them into customers.
The benefits of business networking are received new contacts and referrals, keep up with the
target market conditions, expanding knowledge and experience, and retain good relationship
with potential client and business partners.
To establish a good business network, we must be different and ambitious to show how we can
be better than other providers. We must always prioritise helping and giving to others ahead of
taking and receiving for ourselves. Other than that, we must also keep our integrity to build trust
and good reputation. Trust retains customers while good reputation attracts new customers.
Relevant groups and connections must be targeted. Relevance can be according to several things
such as geography, sector, academic, technical and social. Moreover, we will utilise the
connections made with previous partners and clients during our 10 years career. Therefore, we
believe that business networking could aid the success of our company by being our competitive
advantage against others.
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