EXTERNAL Weighted

FACTORS Weight Rating Score

Opportunities
Branch Expansion .10 4 .4
Location .10 5 .5
Growing Population .15 5 .75
Promotion .10 5 .5
Direct partnership with
manufacturers .10 4 .4
.45
Offer new line of products .15 3
3.00

Threats
Entry of new .3
competitor .10 3
Intense competition .10 3 .3
Price competition .10 2 .2
.80

1.00 3.8
External Factors Analysis Summary
 SWOT ANALYSIS

STRENGTHS WEAKNESSES

High quality merchandise Not catering to lower income brackets

Reasonable price Weak management

Friend, efficient service Cost structure

Popularity No credit principle

Size advantage

OPPORTUNITIES THREATS

Promotion/Advertising Entry of new competitors

Population growth Intense Competition

Location Price competition

Branch expansion

Direct partnership with manufacturers

Offer new line of products

 KEY SUCCESS AHMAD Weighted Weighted Weighted C-Mart Weighted
FACTORS WEIGHT SUPERMARKET Score OCEAN Score JIMAT Score Score

4 .40
Popularity .10 4 .40 3 .30 3 .30

5 .75
Products .15 3 .45 3 .45 3 .45

3 .30
Promotions .10 5 .50 5 .50 3 .30

5 1
Price .20 3 .60 5 1 4 .80

Partnership with 5 .50

manufacturers .10 4 .40 4 .40 3 .30

Services .15 5 .75 4 .60 4 .60 4 .60

Location and 5 .75

Branches .15 5 .75 2 .30 3 .45

3 .15
Years of existence .05 5 .25 4 .20 5 .25

1.00 4.10 3.75 3.45 4.45

 Weighted
Internal Factors Weight Rating Score

Strength ACTION PLAN

Products and services should be improved. Innovations should be

High quality .15 5 0.75 taken into account.
merchandise
.15 5 .75 Maintain the high quality of the product.
Reasonable price
Continuing support by the management in personal growth &
Friendly, efficient .10 4 0.4 professional development
service
Marketing strategies should be given attention and needs the 100%
.05 4 .2 support of the management.
Popularity
If possible, expand the space in order to have an area for new
.05 4 .2 products.
Size advantage

Weaknesses

Introduce new products which have lower price but with good
Not catering to lower .10 2 0.3 quality.
income brackets
The Management and the Human Resource Department should set
standards in hiring process to secure the quality of manpower that
.10 3 .3 will intensify the banks performance
Weak management
.15 3 0.45 Revise the price structure.
Price structure
Accept credit in order to cater lower income brackets.

.10 2 .20 Formulate a strict credit policy to assure payment.

No credit principle
 New products and services should emphasize not just on the
.05 3 .15 customer's needs but most importantly with their wants
Product variation
1 3.35