GITAM UNIVERSITY, HYDERABAD

LESSN PLAN

Course Title MANAGERIAL ECONOMICS

Course Code EURCS 603

Branch
III- CSE (B5,B6,B7,B8,B9)
Lectures Tutorials Practical Credits
Course Structure 4 1 - 4
Team of Instructors G SIVA KRISHNA, Asst. Professor, Department of MBA

COURSE OVERVIEW:

The present course is designed in such a way that it gives an overview of concepts of
Economics. Managerial Economics enables students to understand micro environment in
which markets operate how price determination is done under different kinds of competitions.

COURSE OBJECTIVES:
At the end of the course, the students will be able to:
I. To understand the concepts of managerial economics, this helps in optimal decision making
in business environment.
II. To be familiar with demand concepts, types of methods or techniques of demand those are
used by the entrepreneur or producer.
III. To have a thorough knowledge on the production theories and cost while dealing with the
production and factors of production.
IV. To learn the various market structures such as perfect and imperfect competition
V. To learn about important macroeconomic concepts such as national income, inflation,
fiscal and monetary policies
COURSE OUTCOMES:
1. To understand the nature and scope of managerial economics and to know about the
importance of science, engineering and technology in economics.
2. To grasp the concepts of demand, law of demand and elasticity of demand.
3. To figure out the methods of demand forecasting and to understand different cost concepts.
4. To know about the types of markets and their competitive situations in detail.
5. To understand the concepts of national income, inflation and phases of business cycle.
S.N DATE Topics covered Hrs Teaching Remarks
O Method/AID
1 1-Dec-16 Introduction to Managerial Economics 1 Chalk and
Talk
2 2-Dec-16 Overview of syllabus 1 Chalk and
Talk
3 3-Dec-16 UNIT1: Introduction to economics 1 Chalk and
Talk
Nature of economics 1 Chalk and
4 5-Dec-16
Talk
Scope of Economics 1 Chalk and
5 7-Dec-16
Talk
Meaning of science, 1 Chalk and
6 8-Dec-16 Engineering, and Technology Talk
7 9-Dec-16Meaning of science, Engineering, and 1 Chalk and
Technology Talk
8 10-Dec-16 Introduction to management 1 Chalk and
Talk
9 12-Dec-16 Meaning and definition of Managerial 1 Chalk and
Economics Talk
Nature and scope of Managerial 1 Chalk and
10 13-Dec-16 Economics Talk

Nature and scope of Managerial 1 Chalk and

11 14-Dec-16 Economics Talk

12 15-Dec-16 Tutorial 1 Chalk and

Talk
13 16-Dec-16 Unit II: Basic Concept of Demand 1 Chalk and
Talk
15 19-Dec-16 Demand function, and Schedules 1 Chalk and
Talk
16 20-Dec-16 Determinants of demand 1 Chalk and
Talk
17 21-Dec-16 Law of demand 1 Chalk and
Talk
18 22-Dec-16 Exception from law of demand 1 Chalk and
Talk
19 23-Dec-16 Elasticity of demand 1 Chalk and
Talk
20 2-Jan-17 Types of Elasticity of Demand 1 Chalk and
Talk
21 3-Jan-17 Types of Elasticity of Demand 1 Chalk and
Talk
Measurements of Elasticity of demand 1 Chalk and
22 4-Jan-17 Talk

Uses of Elasticity of demand 1 Chalk and

23 5-Jan-17 Talk

24 7-Jan-17 Tutorial 1 Chalk and

 Talk

25 8-Jan-17 Pongal holidays

26 15-Jan-17 Pongal holidays

27 16-Jan-17 Tutorial & revision for mid1 Chalk and

Talk,
28 19-Jan-17 Mid - I

29 19-Jan-17 Mid - I

30 24-Jan-17 Unit 3: 1 Chalk and

Introduction to demand forecasting Talk,
31 25-Jan-17 Levels and objectives of demand 1 Chalk and
forecasting Talk,
32 27-Jan-17 Demand forecasting methods 1 Chalk and
Talk
33 28-Jan-17 Demand forecasting methods 1 Chalk and
Talk
Demand forecasting methods 1 LCD
34 30-Jan-17 Projector

Production function 1 LCD

35 31-Jan-17 Projector

Production function- one variable 1 LCD

36 1-Feb-17 Projector

37 6-Feb-17 Production function- two variable 1 LCD

Projector
38 7-Feb-17 Production function- all variables 1 LCD
Projector
Cost concepts introduction 1 Chalk and
39 8-Feb-17 Talk, LCD
Projector
Fixed costs 1 LCD
40 9-Feb-17 Projector

Variable costs 1 LCD

41 10-Feb-17 Projector

42 11-Feb-17 Average cost 1 LCD

Projector
43 20-Feb-17 Marginal cost 1 LCD
Projector
Opportunity cost 1 LCD
44 21-Feb-17 Projector

Overview of short run costs 1 LCD

45 22-Feb-17 Projector

Overview of long run costs 1 LCD

46 23-Feb-17 Projector

47 24-Feb-17 Tutorial 1 Chalk and

Talk
48 27-Feb-17 Tutorial 1 Chalk and
 Talk
49 28-Feb-17 Tutorial 1 Chalk and
Talk
50 3-Mar-17 MID-II

51 3-Mar-17 MID-II

52 8-Mar-17 Unit IV: Introduction to markets 1 Chalk and

Talk
53 9-Mar-17 Types of competition 1 Chalk and
Talk
54 10-Mar-17 Perfect competition 1 Chalk and
Talk
55 11-Mar-17 Monopoly 1 Chalk and
Talk
56 13-Mar-17 Monopolistic 1 Chalk and
Talk
57 14-Mar-17 Oligopoly 1 Chalk and
Talk
58 15-Mar-17 Duopoly 1 Chalk and
Talk
59 16-Mar-17 Tutorial 1 Chalk and
Talk
60 17-Mar-17 Unit V: National Income 1 Chalk and
Talk
61 20-Mar-17 National Income measurements 1 Chalk and
Talk
62 21-Mar-17 Introduction to Inflation 1 Chalk and
Talk
63 22-Mar-17 Causes of inflation 1 Chalk and
Talk
64 23-Mar-17 Prevention methods of inflation 1 Chalk and
Talk
65 24-Mar-17 Business cycle phases 1 Chalk and
Talk
66 27-Mar-17 Business cycle phases 1 Chalk and
Talk
67 28-Mar-17 Tutorial 1 Chalk and
Talk
68 30-Mar-17 Tutorial 1 Chalk and
Talk
69 31-Mar-17 Tutorial 1 Chalk and
Talk
70 1-Apr-17 Tutorial 1 Chalk and
Talk
71 3-Apr-17 Tutorial 1 Chalk and
Talk
72 4-Apr-17 Tutorial 1 Chalk and
Talk
73 5-Apr-17 Tutorial 1 Chalk and
Talk
74 6-Apr-17 Tutorial 1 Chalk and
Talk
75 9-Apr-17 MID III

76 9-Apr-17 MID III

 Total Hours 65

Prescribed/Reference text books:

Text Books:
1. Modern Microeconomics Koutsoyiannis A :, ELBS.
2. Managerial Economics for Engineering : Prof. D.N. Kakkar
3. Managerial Economics : D.N. Dwivedi
4. Managerial Economics : Maheshwari.
Reference Books:
1. ManagerialEconomics,6thEdition,PaulKeat,PhilipYoung
2. Managerial Economics 3rdEdition, 3rdEdition, Howard Davies, Pun-Lee Lam . 57
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