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BIBAH: Business Begins At Home Formatted: Font: (Default) Times New Roman, 18 pt,
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How many people do we come across who have brilliant business ideas but are unable to Formatted: Centered
implement them because of family pressures, time commitments and most importantly the Formatted: Font: (Default) Times New Roman
resources needed. This is especially seen in case of homemakers, our mothers/sisters who fall
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prey to managing their homes and bringing up children. Given the patriarchal society, men
rarely assume this role. Formatted: Font: (Default) Times New Roman
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Our business idea aims to bridge this gap between potential entrepreneurs and the market
they need access to. With the world going digital, India is said to have exploited merely 5-7%
of its online marketplace model. This leaves room for various businesses that areour futuristic
in nature. We present to you an online platform for the homemakers of IndiaBIBAH Formatted: Font: (Default) Times New Roman
(Business Begins At Home).

WHO DO WE TARGET?

Practically all homemakers who wish to do more with their lives and keep themselves
gainfully occupied with something they enjoy. This includes but not limited to non-working Formatted: Font: (Default) Times New Roman
women in the age bracket of 20 to 60 years.that.. Formatted: Font: (Default) Times New Roman
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WHATS IN IT FOR THEM?

Some like to paint, some make chutneys, some design clothes, while others bake cakes.
Whatever the product be, BIBAH ensures it is the one-stop solution for all sorts of home
needs, created by fellow homemakers.
BIBAH also provides logistical support in the form of trusted and licensed manpower, setting
up machinery (if needed), assistance in procuring raw material, all within the comfort of their
homes, making it the first-of-its-kind model to do so..

WHATS IN IT FOR US?

A marginal commission is what wed be working for, for each sale that takes place. SAll sale
movements would be managed by BIBAH. Additional services would cost extra to the
homemaker entrepreneur.

HOW DO WE EXPAND?

Offering services like capital, corporate offices, legal documentation, everything under one
roof. We propose the pilot to be launched by targeting only homemakers. Once weve
gathered enough word of mouth, we look at marketing ourselves as the One-stop shop to
start- up for all. In later stages of the launch, we could look at expanding into retail spaces
and launching on ground exclusive stores. Commented [TR1]:
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WHAT IS OUR UNIQUE SELLING PROPOSITION?

TheThe untapped audience of homemakers, providing an opportunity to them to look beyond

their household chores, the resources we provide to them at their respective homes, the
opportunity to showcase and market the side of India that is driven by its women who can
manage work as well as look after their homes.
. BIBAH is a unique proposition where an individual can act either as a producer or a
distributor from the comfort of their homes. BIBAHs logistical and operational support
makes it the singular platform providing such facilities.

WHAT ABOUT THOSE WHO DO NOT HAVE ANY MARKETABLE TALENT?

This interesting bit can form a major chunk of our user base. We let these users create an
online page with their own name, add products from the already existing product range on
our website, create categories and market their respective pages. This ensures increased
traffic for the listed products by the homemaker entrepreneurs and a commission for the
page owners by simply making consumers buymarketing the products.

HOW DOES IT WORK FOR THE HOMEMAKER ENTREPRENEURS?

They give us a list of things they can create/cook/make. Each of these products goes online
on our marketplace. Whenever a purchase is made, the money will be credited to their
accounts, minus our commission. The platform gives our target audience the right access to
market their skills.

HOW DO WE MARKET BIBAH?

Newspaper, radio ads along with digital advertisements filtered by age and gender.

DO WE HAVE ANY COMPETITION?

Essentially, no. But potential competitors may include UrbanClap, JustDial. The competitors
are small scale but spread across categories. BIBAH would be the sum total of all these
categories and be more than just an online marketplace to sell products.

HOW DOES BIBAH PROMOTE EMPLOYMENT?

Empowering the non-earning population of the country by ensuring a variable income, the
support staff assigned to various homemaker entrepreneurs, the future potential of
employment stemming out of the traffic on the website, and lastly the entire team behind the
organization. BIBAH shall ensure that it converts most non-working population to
entrepreneurs.

CLOSING REMARKS?

This is an idea we truly believe in and are indeed passionate about. If and when given an
opportunity to present, we can bring about various aspects to the business model that will
help it grow and make it sustainable in the long run.