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Problem
450
400
with
Drug
patented 350 424.8
as brand 356.7
Pristiq
300 329.9
name
297.1
280.9
250 276.6
261.2
255.3
200
After 20 years, the patent on
the molecule expires, and 150
other companies can
100
produce it for cheaper.
(generics) Price 50
Today 0
2009 2010 2011 2012 2013 2014 2015 2016
1993
When the drug can be sold generically, the
Less competition
Effexor is released to treat Price:
price drops drastically. This cuts into the prot
depression and social anxiety (1995) $2.33/pill
of the orginal manufacturer.
2008
of it over their old drug that is being produced by Price: Evergreening results in patent-protected monopolies of a
generic drug production companies. Pristiq is released to treat $3.14/pill certain sector of medicine. When this occurs, the consumer is
solely depression. forced to pay whatever price is set by the producer.