Gordon MacSween

CEO of Captive Media - Digital Outdoor Advertising

Summary
Captive Media developed the world's first washroom gaming system, and has used it to build a UK advertising
network. This helps brands to truly engage with 100,000 18-30-year-old men / week when they are hardest to
reach - out socialising.

Experience
Founder & CEO at Captive Media Ltd.
July 2010 - Present
Developed, patented and commercialised technology for interactive digital signage
Raised 1m+ in equity
Built UK-wide network for outdoor advertising

Divisional Director at e2v

February 2007 - June 2010 (3 years 4 months)
I/c product development & strategic marketing for 110m division.

Programme Director at mPower Interim (CPA Global)

April 2006 - January 2007 (9 months)
I/c 15m portfolio of Operational improvement projects

Managing Director at mPower Interim (Vision Systems)

September 2004 - December 2005 (1 year 3 months)
P&L responsibility for 20m European sales and team of 80

SAP Programme Director at Novar plc (Gent and MK Electric)

February 2003 - August 2004 (1 year 6 months)
Led successful 3m project to introduce global SAP platform

General Manager at Novar plc (Brand-Rex)

April 2002 - February 2003 (10 months)
Managed asset sale and site conversion, restoring loss-making business to profit

General Manager
April 1997 - March 2002 (4 years 11 months)
Managed integration of 200-strong, 20m business into Electrical Division incl. factory closures
Established e-commerce strategy and and tools for Plumbing Division
Ran commercial programmes & due diligence for acquisitions & disposals for businesses in US and UK

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Assistant to MD at Crown Cork & Seal (Zuechner Verpackung GmbH)
January 1994 - December 1995 (1 year 11 months)
Developed manufacturing strategy to rationalise production from 7 to 3 sites
Set up World Class Manufacturing improvement program in Koblenz plant

Technical Manager at Crown Cork & Seal (CarnaudMetalbox Foodcan)

September 1989 - December 1993 (4 years 3 months)
As Technical Manager - Developed 3-year technical strategy for deep-drawing & delivered Year 1
As Shift Manager - led crew of 20 skilled operators & daily production volumes, quality and delivery
As Graduate Trainee - ran factory improvement projects in Singapore, France and UK

Education
INSEAD
MBA, Business Administration, 1996 - 1996
University of Cambridge
MA Hons, Production Engineering, 1985 - 1988
Activities and Societies: University Golf Team Captain College Debating Soc President College Football
Team Captain
Glasgow Academy
1972 - 1984

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Gordon MacSween
CEO of Captive Media - Digital Outdoor Advertising

Contact Gordon on LinkedIn

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