DIGITAL MEDIA

Digital media are any media that are encoded in a machine-readable format.[1] Digital media can be created,
viewed, distributed, modified and preserved on digital electronics devices. Computer programs and
software; digital imagery, digital video; video games; web pages and websites, including social media; data
and databases; digital audio, such as mp3s; and e-books are examples of digital media.

Digital media files are generally accessed by using complex electronics devices that contain digital receivers or processors.
These devices can include computers, mobile devices, video game consoles, projectors, television and radio. Consumers
access these files mostly for entertainment and educational value; however, others are used for manipulation into other
forms of media, such as movies, albums, or websites.

Audio and music files are usually accessed with digital media players, such as MP3 players or radio devices; they can also
be downloaded from the Internet on music file sharing websites. Since digital music files are easy to locate, download, and
store, this format is very popular among music lovers. These files are also easy to share among consumers. This is a lower
cost alternative to purchasing large albums or collections of music permanently stored on tapes, CDs and records.

Digital visual and video media is becoming a more popular form of sharing images and information for its quick
entertainment value. Video and graphic image media is not only used by regular consumers who have access to affordable
digital image and video creation and editing equipment and software, its also a format that many businesses are beginning
to use. These files provide interesting and stimulating formats that have many ways of being used for the benefit of
promoting ideas, information, and entertainment with the public.

Gaming digital media has been available since the first video games were introduced in the 1980s. While this has been
traditionally a youthful pursuit, with the introduction of mobile gaming systems and family-friendly video games, this
hobby is becoming a staple of many households and is enjoyed by consumers of all ages and abilities. The gaming media is
most often found is either in a physical format, which must be purchased at video game retailers, or the more convenient
downloadable forms that are found on the Internet.

Digital media industries are unique in two ways they have multi-skilled teams and their business processes are
unique. For example, making a game requires a programmer, an artist, a project manager and an animator. The
business processes required to manage these multi-skilled team members and the fast-paced nature of the
industry make them different from traditional industries.

Examples of digital media

1.
Digital advertising, also called Internet advertising ("Internet marketing") is when businesses leverage
Internet technologies to deliver promotional advertisements to consumers.

Revenue in the "Digital Advertising" market amounts to mUSD 1,491.7 in 2016.

The market's largest segment is the segment "Search Advertising" with a market volume of mUSD 737.6 in 2016.
 mUSD 2,040.3 of total revenue in the "Digital Advertising" market will be generated through mobile in 2021.
The retail industry accounts for the largest revenue share, that is 4.26% of Display Advertising revenues in 2016.

Electronic Billboard

Electronic billboards are the digital version of traditional billboard advertisements. These billboards display a variety of digital advertising

messages. They are targeted because they provide advertisers with the opportunity to change advertising messages throughout the day. Digital

billboards are cost-effective because several advertisers share the expense with rotating advertisements. They are flexible because new designs

and advertising messages can be changed within a day or two.

Web-Based Marketing

Another example of digital advertising is web-based marketing. This form of advertising targets Internet users while they visit websites. Pop-up

advertisements appear as a new window and display an advertising message for a product or service usually related to the original website.

Video advertisements are another form of digital web-based advertising that plays brief "commercials" before the video loads, during a break in

the video or at the conclusion of the video. Major search engines offer video media options to advertisers.

Viral Marketing

Viral marketing is a form of digital advertising businesses use to spread the word about their brand. Advertising messages are spread digitally

through email and other online media. This form of advertising encourages existing customers to tell others about a product, service or company.

The intent is for word to spread like a "virus" to others within a social group or network.

Audio Advertising

Audio advertising is a form of digital advertising that targets consumers through Podcasts, Internet radio and live streaming digital radio.

Podcasts are digital audio files such as an MP3 that users download to a computer or personal media player. Internet radio and live streaming

digital radio play "sponsor" messages that advertise products and services to consumers while they listen to the radio online.

2. MOBILE Media
This unobtrusive two-way communications caught the attention of media industry and advertisers as well as
cellphone makers and telecom operators. Eventually, SMS became a new media - called the seventh mass
media channel by several media and mobile experts - and even more, it is a two-way mobile media, as
opposed to one-way immobile media like radios, newspapers and TV. Besides, the immediacy of
responsiveness in this two-way media is a new territory found for media industry and advertisers, who are
eager to measure up market response immediately. Additionally, the possibility of fast delivery of the
messages and the ubiquity of the technology (it does not require any additional functionality from the mobile
phone, all devices available today are capable of receiving SMS), make it ideal for time- and location-
sensitive advertising, such as customer loyalty offers (ex. shopping centres, large brand stores), SMS
promotions of events, etc. To leverage this strength of SMS advertising, timely and reliable delivery of
messages is paramount, which is guaranteed by some SMS gateway providers.

Mobile media has begun to draw more significant attention from media giants and advertising industry since
the mid-2000s, based on a view that mobile media was to change the way advertisements were made, and
that mobile devices can form a new media sector. Despite this, revenues are still a small fraction of the
advertising industry as a whole but are most certainly on the rise. Informa reported that mobile advertising in
2007 was worth $2.2 billion. This is less than 0.5% of the approximately $450 billion global advertising
industry.[citation needed]

Types of mobile advertising are expected to change rapidly. In other words, mobile technology will come up
with a strong push for identifying newer and unheard-of mobile multimedia, with the result that subsequent
media migration will greatly stimulate a consumer behavioral shift and establish a paradigm shift in mobile
advertising. A major media migration is on, as desktop Internet evolves into mobile Internet. One typical
case in point is Nielsens buyout of Telephia.[10]

However it should be kept in mind that the rapid change in the technology used by mobile advertisers can
also have adverse effect to the number of consumers being reached by the mobile advertisements, due to
technical limitations of their mobile devices. Because of that, campaigns that aim to achieve wide response
or are targeting lower income groups might be better off relying on older, more widespread mobile
advertising technologies, such as SMS.
3. Digital video OVER THE TOP
In broadcasting, Over-The-Top content (OTT) is the delivery of audio, video, and other media over the Internet
without the involvement of a multiple-system operator in the control or distribution of the content. The Internet
provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to
control, the viewing abilities, copyrights, and/or other redistribution of the content. This model contrasts with the
purchasing or rental of video or audio content from an Internet service provider (ISP), such as pay television, video
on demand or an IPTV video service.

4. DIGITAL TELEVISION

Digital television (DTV) is the transmission of television signals using digital rather than conventional
analog methods.

Advantages of DTV over analog TV include:

Superior image resolution (detail) for a given bandwidth

Smaller bandwidth for a given image resolution
Compatibility with computers and the Internet
Interactivity
Superior audio quality
Consistency of reception over varying distances

Digital television is not the same thing as HDTV (high-definition television). HDTV describes a new
television format (including a new aspect ratio and pixel density), but not how the format will be
transmitted. Digital television can be either standard or high definition.

In the United States, analog television broadcasts will stop in 2009. Analog television sets will require
digital set-top boxes to convert transmissions. Most satellite and cable subscribers already have converter
boxes. However, people who previously used antennas for "over the air" transmission and cable customers
who now plug the cable directly into their sets will need converters.
5. Digital music

6. social media

7. gaming

8. ebooks
9.www

10. interactive media