BEHAVIORAL

BASED SAFETY
LEADERSHIP &
ROOT CAUSE
ANALYSIS

11 - 15 SEPTEMBER 2017
KUALA LUMPUR
MALAYSIA
17 - 21 SEPTEMBER 2017
SAFETY DUBAI
SERIES UNITED ARAB EMIRATES

COURSE OVERVIEW YOUR INTERNATIONAL

IMPROVE YOUR BBS PROCESS TO REALIZE ZERO INJURIES ! COURSE FACILITATOR
Behavioral Based Safety Leadership & Root Cause Analysis is a comprehensive Dr. John Paul Martinez
training workshop that looks at key safety strategies & methods in achieving zero Ph.D, MA
injury in industry.
Senior
This results-oriented workshop is based on the premise that people learn by International Consultant
doing. It consists of eight modules that have specific exercises to ensure learning QualitySafetyEdge
and practice of key skills. At the end of this workshop, all participants will have Dr. Martinez is a Senior International Consultant with
developed a specific, step-by-step action plan for enhancing safety in their Quality Safety Edge. John has successfully designed,
organization. implemented, and evaluated safety and quality behavioral
improvement systems in a wide variety of organizational
settings.
BENEFITS OF ATTENDING His industry/field experience includes the Petrochemical
Course participants will be able to : Industry, power generation, manufacturing, the medical
industry, human services, electric and gas utility and
Create a safety culture of involvement and participation multiple types of heavy industry. He has worked with such
Maximise productivity by reducing Loss Time Incidents clients as Kuwait Oil Company, Tasnee National
Industrialization Company, BP, Archer Daniels Midland,
Integrate behavioral based safety (BBS) as a profitable long-term business Phifer, Consumers Energy, First Energy, and the Kellogg
strategy Company.
Improve compliance and effectively managing the risks
He has extensive experience in large, medium, and small
Structure effective reward and recognition programmes to improve safety organizations. Dr. Martinez focuses on behavioral
performance approaches to workplace safety and quality. He specializes
Engage your multi-cultural workforce to harness the culture of safety in the integration of behavioral safety with Lean Six Sigma,
Operational Excellence, and World Class Manufacturing
Identify risks and work practices critical to addressing those risks systems.
Measure and track those work practices
Dr. Martinez is a regular presenter at national safety
Encourage conversations around those critical work practices conferences. He presents at Behavioral Safety Now and has
Identify improvement targets and creates action plans written a series of articles for safety technical journals. He
has worked in both Kuwait and Saudi Arabia for the
Include an effective Process Safety Leadership petrochemical industry.
Develop a Team that involves representative engineers, management,
operators, and maintenance
Professional Qualifications:
Ph.D., Western Michigan University
Latest TESTIMONIALS MA, Western Michigan University
Member of Organizational Behavior Management
Network
Dr.
D Martinez
Dr. Mar
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i provided
provid
ided
d my supervisors with a dynamic and very
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understandable
d d bl workshop
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f lleadership. I recommend him highly
to any company that requires a workshop on safety leadership.
- Edward Rosseau, Safety Manager at an Oil & Gas Refinery
Dr. Martinez's workshop on behavioral safety provided our senior
leaders with the why and the how-to for creating a world class safety
culture. We are now well on our way to success.
- Rafe Wadell, Director of Safety

Tel: +6016 3326 360 Fax: +603 9205 7788 kris@360bsigroup.com 1

 COURSE
CONTENT
DAY1
Safety Basics
Participants learn basic information about safety, including problems
with traditional safety programs:
- Why traditional programs fail
- Why workers don't like traditional audits
- Why traditional safety award programs don't work
- What current research suggest about the design of a behavior based
safety process
Morning exercise: Review the elements of their current safety efforts
The Safety Assessment
Participants will learn:
- What to look for in assessing safety improvement efforts
- What barriers need to be addressed to ensure a successful
behavior-based safety process implementation
- How to build management support for new improvement efforts
- How to create an implementation structure that ensures a successful
improvement effort
Mid afternoon exercise: Complete and discuss readiness assessment
Creating a Behavior Based Safety Culture
Employees often have the perception that "all management cares about
are the numbers" or that "this program is just one more piece of paper."
Participants learn:
- How to create a culture that supports concern for fellow employees
- How to establish a foundation of values to support the integrity of a
behavioral process
- How to identify and describe specific behaviors
Final afternoon exercise: Pinpoint practices consistent with values
DAY2
Creating the Observation Process
Based on research on behavioral safety, a safety observation process is
the basic foundation for an effective process. In this module, participants
learn:
- How to identify and describe safe behaviors
- How to involve all employees in designing safety checklists
- What options are available for the design of behavioral checklists
- How to create an observation process
- What are the different types of behavioral observation processes and
when are they appropriate
Morning exercise: Design of a mock observation checklist and process
appropriate to their organization
WHY
THIS EVENT
The aim of this interactive workshop is to provide
you with new skills critical to the management of
safety and other business activities such as
quality and productivity.
After attending this workshop, you will leave
fully armed with the knowledge needed to
introduce behavioral safety into your
organization.
The combination of interactive presentations,
hands-on exercises and open discussion groups
along with real case studies, ensures you will
obtain maximum value from attending.
The workshop will focus on the prevention of
workplace injuries by focusing on people's safety
related behaviors.
The management approach presented in the
workshop has proven to be extremely effective
at reducing injury rates, and other serious
consequences such as property damage,
business interruptions, environmental releases,
regulatory agency violations, etc.
Case studies will include the successful
application of effective behavioral techniques in
Offshore Oil & Gas, Petrochemicals and
Manufacturing.
Lessons learned from other work places within
the Construction, Paper, Steel, Food,
Agrochemical and chemical industries will also
be explored throughout the course.
Results achieved include Zero Lost Time
Accident Rates within 12-18 months, and
improved bottom line profits.

Conducting Safety Observations

Conducting observations effectively requires that observers be able to
have an effective conversation about what they observed. In this module,
participants learn:
- How to conduct safety observations
- How to have an effective conversation that supports safe practices
- How to have a conversation that corrects at-risk behaviors
- What are the best strategies for overcoming resistance to BBS

Afternoon exercise: Conduct an observation and lead a safety

conversation based on video work samples provided by the instructor

2
 COURSE
CONTENT
DAY3
Developing Action Plans
Observation data must be used to improve safety and the observation
process. Participants learn:
- How to use data in the safety process
- How to address the most common problems in behavioral safety
processes WHO
- How to design and coordinate support programs
- What kinds of programs other companies have tried SHOULD ATTEND
Vice Presidents, Directors, General Managers
Morning exercise: Develop an action plan based on simulated Safety Managers, Supervisors and Engineers
observation data
HSE Professionals and Safety Auditors
Site/Plant/Factory/Operations Managers
Safety Leadership Maintenance Engineers and Managers
In this module, participants learn: Facilities Management & Training Managers
- How to involve upper management
- The things exemplary safety leaders do that ineffective leaders do not
- How to define the role of management in maintaining the safety process
- How to get management started supporting BBS Preventing process accidents
- How to prepare managers and supervisors to respond correctly when
confronted with real-time safety issues requires vigilance. The passing of
time without a process accident
Afternoon exercise: Practice appropriate responding to employees at
critical times. is not necessarily an indication
that all is well and may contribute
Building Accountability for Safety Leadership to a dangerous and growing sense
In this module, participants learn:
of complacency.
- The one most important thing that effective leaders must do
- How to create behavioral alignment to ensure that each level of
leadership is supportive of and focused on safety - The B.P. U.S. Refineries Independent
- The importance of having a leadership safety agenda at each level of Safety Review Panel, January 2007
your organization

Final exercises:
1. Develop a preliminary list of leadership practices appropriate for each
level of the organization
2. Develop a preliminary accountability plan for critical leadership
practices
3. Develop an action plan for starting the implementation of BBS.

Dr. Martinez managed to establish credibility and trust with my men, COURSE SCHEDULE
many of whom had previously been skeptical about behavioral safety.
- Adeeb Awadi, Director of Manufacturing at a Chemical Company 8.00 Registration & Coffee/Tea
8.30 Workshop commences
10.30 - 11.00 Morning coffee/tea
12.30 - 13.30 Lunch
15.00 - 15.30 Afternoon coffee/tea
16.30 End of day

3
 COURSE
CONTENT
DAY4
What is Root Cause Analysis?
Participants learn basic information about the definition and importance
of a Root Cause Analysis:
- Perspectives on Root Cause Analysis
- Uses of Root Cause Analysis in Safety, Quality, & Operations WHAT IS ROOT CAUSE ANALYSIS?
- Understanding the scope & potential limitations of RCA
- Mental Models System vs. Linear Thinking Root Cause Analysis (RCA) is a methodology for
* The interaction between Goals, Environment, Technology, Task, finding and correcting the most important
Human Factors & Social Structure reasons for performance problems. It is different
* Organizational culture and Root Cause from troubleshooting and problem-solving as
* Safety Management System and Root Cause these disciplines typically seek solutions to
Root Cause Analysis Tools specific difficulties, whereas RCA is directed at
underlying issues.
Participants will learn to implement:
- Flow charts Root Cause Analysis (RCA) is designed to provide
- The Five Whys the participant with the knowledge, skills and
- Fishbone Diagrams
- Job Hazard Analysis tools to begin the process of root cause
- Failure Mode and Effects Analysis assessment using selection methods and tools to
- Power Analysis complete an exploration of factors contributing
to an incident.
Identifying Problems and Issues
Oftentimes, members of an organization want to reduce quality and Loss-producing events may have multiple causes
safety problems, but do not know how to define what the problems are. and require a comprehensive approach to
Participants learn: finding ways to break the chain of causation.
- Problem Statements What is a problem? Participants will gain the ability to use RCA tools
- High Risk and Hazards - Prioritizing to identify potential problems and issues,
- Human error potential Latent vs. Active errors complete an analysis, and effectively
- Pre-loss vs. post-loss issues communicate results and recommendations for
Case Studies action planning.

DAY5
Data Gathering
Root cause analysis requires evidence and empirical support. In this
module, participants learn:
- How to utilize:
* Reports, inspections, & maintenance logs
* Quality & regulatory reports
- How to conduct interviews
- How to collect loss, injury, and damage data
Analyzing Data
The value of data analysis depends on the organizations question. In this
BENEFITS OF RCA:
module, participants learn not only how to create, but to capitalize on: Course participants will be able to :
- Pareto Diagrams Develop and implement a structured
- Trend Charts incident investigations program
- Process Flow Charts
Initiate and conduct an investigation
Managing the Process Apply causal factor and root cause analysis
Root Cause Analysis is not just a rear-view mirror approach for for investigating process and non-process
documentation, but rather a vital procedure for ensuring safety is incidents
improved in an organization. In this module, participants learn:
- Report writing and recommendation development
Develop appropriate recommendations to
address root causes at various levels to
- How to assure implementation of recommendations
- How to assess unintended consequences avoid future incidents
Learn how to structure reports
Case Studies
Practise your new skills via actual industry
examples and workshops

4
BEHAVIORAL
BASED SAFETY REGISTRATION FORM
LEADERSHIP
& Fax: +603 9205 7788
ROOT CAUSE
ANALYSIS Tel: +603 9205 7772

11 - 15 SEPTEMBER 2017 Mobile: +6016 3326 360

KUALA LUMPUR
17 - 21 SEPTEMBER 2017 Email: kris@360bsigroup.com
DUBAI

DELEGATES IN-HOUSE TRAINING

360 BSI is passionate about providing strategic safety
1 Name : programs and high potential training solutions across the
Name on tag : region to build personal competencies and organizational
capability.
Job Title : You will receive practical training from a professionally
Email : qualified educator with over twenty years of teaching and
training experience.
Mobile : Please feel free to mix-and-match topics from the areas listed
below to get the right training content for your staff. Other
2 Name : topics may be available upon request.
Name on tag :
OTHER RELATED PUBLIC COURSES
Job Title : Safety & Risk Management
Email : Emergency Response Management
Visible Safety Leadership
Mobile : Field Incident Command
Fire Prevention and Hazard Analysis
3 Name : Serious Incident Prevention
Name on tag : Hazard Identification, Risk Assessment and Risk Control

Job Title :
Hotel Contact Details:
Email : Radisson BLU Hotel, Dubai Deira Creek
Baniyas Road, P.O. Box 476, Dubai, UAE
Mobile : Tel: +971 4 2057105 Fax: +971 4 2234698
Grand Millennium Kuala Lumpur
AUTHORIZATION 160 Jalan Bukit Bintang, 55100 Kuala Lumpur
Tel. +60 3 21174888
(This form is invalid without a signature) General Information:
Name : 1 Registrations close ONE (1) week before the training dates.
2 The fees cover lunch, tea breaks, materials and certificate.
Job Title : 3 Official confirmation will be sent, once registration has been
Email : received.
4 Participants will need to arrange their own accommodation.
Tel : ( ) 5 Attire: Smart Casual
Cancellations/Substitutions
Organization :
Substitutions are welcome at any time. Please notify us at
Address : least 2 working days prior to the event. All cancellations will
carry a 10% cancellation fee, once a registration form is
received. All cancellations must be in writing by fax or email
at least 2 weeks before the event date. Cancellations with
less than 2 weeks prior to the event date carry a 100% liability.
However, course materials will still be couriered to you.
Signature : Date: / /
Thank you for your registration!
FEES (please tick as appropriate) PAYMENT DETAILS
* REGISTER 3 DELEGATES BBS WORKSHOP RCA WORKSHOP BOTH WORKSHOPS Payment is required within 5 days upon receipt of
AND GET 15% DISCOUNT USD 2,995 USD 1,995 USD 4,295 the invoice.
Bank transfer:
360 BSI MIDDLE EAST LIMITED
Abu Dhabi Commercial Bank
KUALA LUMPUR
11 - 13 SEP 2017 14 - 15 SEP 2017 11 - 15 SEP 2017 Dubai Mall Branch, P.O.Box 49124 Dubai, U.A.E
Account No: 10065721319001
DUBAI, UAE
17 - 19 SEP 2017 20 - 21 SEP 2017 17 - 21 SEP 2017 Swift No: ADCBAEAAXXX
The fee does not include any taxes (withholding or otherwise). In case of any taxes applicable
IBAN No: AE780030010065721319001
the client has to ensure that the taxes are paid on top of the investment fee paid for the course.
Compliance with the local tax laws is the responsibility of the client. All payments must be received prior to the event date

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