Starting July 26, the Philippine Land Transportation and Franchising and

Regulatory Board (LTFRB) will apprehend Uber and Grab drivers who operate
without a permit issued by the government. The two ride-sharing services were
previously fined PHP5 million or almost $100,000 each for allowing their drivers
to operate without government certificates. The LTFRB also suspended the
licenses of new drivers and vehicles that will operate under Grab and Uber.

Micab is a ride-hailing app that has been operating in the southern provinces of
Cebu and Iloilo for the past 2 years. The difference between this start-up and
Grab or Uber is that it partners with local taxi companies instead of private car
owners.

On July 20, it signed a partnership with two premium taxi operators in the
Philippinesthe Philippine National Taxi Operators Association (PNTOA) and
Association of Taxi Operations in Metro Manila (ATOMM)aiming to optimize
the existing transport options in the Philippines. These two operators account for
over 20,000 taxis in Metro Manila.

Earlier this year, weve started the negotiations to partner with these taxi
operatorsfor us to enable them to provide better customer service,
convenience using our platform, says Eddie Ybaez, co-founder and CEO of
Micab.

The taxi-hailing app aims to help improve the traffic situation in the Philippines by
enhancing the operations of taxi drivers. We want to offer the same
convenience, the same safety, without using a private vehiclewith low booking
fee (starts with PHP 50 or $1) and no price surge, says David Vacher, senior
advisor of Micab.

In this country, people love Uber, Grab because there is no other alternative.
The idea is to solve the traffic problem here in the Philippines. The answer is not
to add more vehiclesit is to optimize the existing ones. Today the question is,
we have over 20,000 taxis in the Philippines that are disorganized so our goal is
optimized the fleet so were going to do it with our application, adds Vacher.
Just like other ride-hailing apps, Micab offers passengers and drivers a seamless
ride-booking service. It has a call and chat system, built-in customer support
ticketing system with human interaction, credit or debit card options for payment,
passenger reward system, and an electronic wallet for payment and loyalty
points for the driver. The tech start-up is also looking to have a one-push
emergency button for passengers who feel threatened during the taxi ride.

Vacher shares his thoughts on services like Uber and Grab: [T]hey are
successful because they offer something that nobody was offering before. You
can order a ride with their application. But we have a different business model.
We do not work with drivers. We work with premium taxi companieswhich is
easier because we can enable them quicker. It is easier to talk to a taxi company
with a ton of vehicles than talking to one driver.

He says they will also be providing the drivers free tablets and free data. Free
WiFi is also available for the passenger.

Micab is not included in the fines charged by LTFRB because it is a ride-hailing

app that is working with the taxis that are already licensed to operate publicly.

With 600 taxis in Cebu and 200 in Iloilo, the tech start-up aims to launch the app
in Metro Manila in two months and plans to ramp up operations at the end of the
year with 7,000 Micab-enabled vehicles, adding 1,500 vehicles each month.

Starting July 26, the Philippine Land Transportation and Franchising and
Regulatory Board (LTFRB) will apprehend Uber and Grab drivers who operate
without a permit issued by the government. The two ride-sharing services were
previously fined PHP5 million or almost $100,000 each for allowing their drivers
to operate without government certificates. The LTFRB also suspended the
licenses of new drivers and vehicles that will operate under Grab and Uber.

Micab is a ride-hailing app that has been operating in the southern provinces of
Cebu and Iloilo for the past 2 years. The difference between this start-up and
Grab or Uber is that it partners with local taxi companies instead of private car
owners.

On July 20, it signed a partnership with two premium taxi operators in the
Philippinesthe Philippine National Taxi Operators Association (PNTOA) and
Association of Taxi Operations in Metro Manila (ATOMM)aiming to optimize
the existing transport options in the Philippines. These two operators account for
over 20,000 taxis in Metro Manila.

Earlier this year, weve started the negotiations to partner with these taxi
operatorsfor us to enable them to provide better customer service,
convenience using our platform, says Eddie Ybaez, co-founder and CEO of
Micab.

The taxi-hailing app aims to help improve the traffic situation in the Philippines by
enhancing the operations of taxi drivers. We want to offer the same
convenience, the same safety, without using a private vehiclewith low booking
fee (starts with PHP 50 or $1) and no price surge, says David Vacher, senior
advisor of Micab.

In this country, people love Uber, Grab because there is no other alternative.
The idea is to solve the traffic problem here in the Philippines. The answer is not
to add more vehiclesit is to optimize the existing ones. Today the question is,
we have over 20,000 taxis in the Philippines that are disorganized so our goal is
optimized the fleet so were going to do it with our application, adds Vacher.

Just like other ride-hailing apps, Micab offers passengers and drivers a seamless
ride-booking service. It has a call and chat system, built-in customer support
ticketing system with human interaction, credit or debit card options for payment,
passenger reward system, and an electronic wallet for payment and loyalty
points for the driver. The tech start-up is also looking to have a one-push
emergency button for passengers who feel threatened during the taxi ride.
Vacher shares his thoughts on services like Uber and Grab: [T]hey are
successful because they offer something that nobody was offering before. You
can order a ride with their application. But we have a different business model.
We do not work with drivers. We work with premium taxi companieswhich is
easier because we can enable them quicker. It is easier to talk to a taxi company
with a ton of vehicles than talking to one driver.

He says they will also be providing the drivers free tablets and free data. Free
WiFi is also available for the passenger.

Micab is not included in the fines charged by LTFRB because it is a ride-hailing

app that is working with the taxis that are already licensed to operate publicly.

With 600 taxis in Cebu and 200 in Iloilo, the tech start-up aims to launch the app
in Metro Manila in two months and plans to ramp up operations at the end of the
year with 7,000 Micab-enabled vehicles, adding 1,500 vehicles each month.