Documente Academic
Documente Profesional
Documente Cultură
Medical
Advocacy
Toolkit
A training guide for future health professionals
SPSR
Preventing what
NATASHA GHENT-RODRIGUEZ
we cannot cure NEETHU PUTTA
JESSIE DUVALL
STUDENT
PHYSICIANS TOVA FULLER, PH.D.
FOR SOCIAL
RESPONSIBILITY
Table of Contents
Acknowledgements 3
Part I: Mission & Vision 4
Strategic Priorities 5
Part II: What is Advocacy? 7
Medical Advocacy 8
Part III: Building Your Chapter 9
Step 1: Getting Started 9
Step 2: Organization & Structure 10
Step 3: Resources 11
Step 4: Building rapport 11
Overall Goals 12
Part IV: Advocacy Strategies 13
Strategy 1: Reaching Congress 13
Strategy 2: Reaching the media 15
Strategy 3: Hosting events 17
Strategy 4: Building partnerships 19
Appendix 20
Citations 25
Page 2
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,KDYHDOZD\VEHOLHYHGWKDWRQHSHUVRQ·VHIIRUWVFDQPDNHDGLIIHU
ence. As health professional students, you are fortunate to have
each other. Your energy and fresh ideas are an inspiration for the
rest of us. Thank you so much for embarking on this journey with
\RXUFROOHDJXHVLQ6365µ
² Dr. Peter Wilk, Executive Director PSR
Page 3
Acknowledgements
We would like to thank the following
individuals for their continued support:
Marie Kim for her helpful edits, Craig
Levoy for his diligent, prompt work ethic,
and Molly Rauch and Rebecca Abelman
for their revisions and advice.
Part I: Mission & Vision Page 4
SPSR MISSION:
Student Physicians for Social Responsibility is a group of
student health professionals working to promote
environmental justice, address social disparities, and
advocate for a peaceful and secure world.
Page 5 Part I: Mission & Vision
SPSR
Environmental Peace &
Social Justice
Justice Security
These focus areas each have a few ´VWUDWHJLF SULRULWLHVµ or goals that
drive the overall mission.
Social Justice
Environmental Justice
Individual and community health are intrinsically linked to the environment; in order
to improve our own health, we must develop a more sustainable relationship with
the environment. Environmental degradations such as the use of environmental
toxins and consequences related to climate change disproportionately affect the
poorest communities and communities of color. Student PSR aims to raise
awareness of the health effects of environmental destruction and their effect on
communities, and to act in support of a verdant and just world. Through education
and advocacy, SPSR addresses a wide range of issues such as climate change, toxins,
clean energy, and greening healthcare at the local, national, and international level.
Safe Energy
SPSR is committed to promoting research of and use of alternative energy sources.
Coal-fired power plants are not only the leading climate change culprit in the US,
EXWDOVRRQHRIWKHQDWLRQ·VODUJHVWVRXUFHVRIDLUSROOXWDQWV7KLVDLUSROOXWLRQKDV
been linked to cardiovascular and respiratory compromise. Nuclear energy is
economically unsound and mired in unresolved safety issues that pose a threat to
public health. SPSR advocates for focusing on real energy solutions from
renewable, efficient sources.
Page 7 Part II: What is advocacy?
Changes in
Advocacy
policies &
Four Step Problem programs
Solving
Knowing who isProcess:
responsible for what tasks in your chapter will help ensure and
improve the efficiency of your advocacy work. Also, by giving your core leaders
titles and specific
1) Identifying responsibilities it willIdentifying
problems help maintain the stability of your
Finding
chapter.
2) Finding solutions Problems Solutions
3) Planning advocacy strategies
Draw your
4) Finding theown structure
common groundand list the main responsibilities of each position:
between those three steps
Step 2: Organization & Structure 7KDW´VZHHW VSRWµ LV ZKHUH ZH QHHG WR
be. We must identify problems, find so-
lutions, and plan advocacy strategies,
and ultimately create change in policies
and programs.
Part II: What is advocacy? Page 8
Medical advocacy aims to change policies that are relevant to medicine. Student
Physicians for Social Responsibility (SPSR) concentrates on three sectors:
Environment & Health, Peace and Security, and Social Justice. For example, nuclear
disarmament is a medical issue, as nuclear weapons can potentially cause many
health-endangering consequences, such as radioactive contamination. SPSR
advocates for complete nuclear disarmament. You are a SPSR medical
advocate!
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DVPHGLFDODGYRFDWHVLVFUXFLDOµ
Most SPSR groups choose a few issues that they are passionate about and focus on
WKRVHFRUHLVVXHVIRUWKH\HDU365DVNVWKDW\RXVXSSRUWDQGDGYDQFH365·VLGHDOV
in at least one of its main program areas³Peace & Security, Environment & Health,
and Social Justice. Communicate your ideas with your National Student
Representatives (NSR). You can also focus on other areas of interest; for example,
Philadelphia SPSR groups mainly focus on gun violence.
Which issues will your SPSR chapter focus on? Plan in the box below:
'RQ·WIRUJHWWRWHOOXV\RXUSODQVE-mail studentpsr@psr.org.
Page 9 Part III: Building Your Chapter
1RZWKDW\RXNQRZZKDW6365·VPLVVLRQDQGVWUDWHJLFSULRULWLHVDUHDVZHOODV
what medical advocacy is, you are ready to build your own SPSR chapter! In
order to construct a united front to advocate for a change in a specific policy,
you must have a cohesive, organized and strong group of energized advocates.
This section provides helpful advice for building a successful SPSR chapter.
3) Identify three to four core helpers who are interested in starting this
SPSR chapter with you.
4) Hold a kick-off event. See below and Part IV: Advocacy Strategies for
details on holding events.
5) Make a plan or start an initiative, and then request a mini-grant from PSR
National.
Ex. Design a campaign that asks Congress to get rid of
environmental toxins. Write up a concise, yet well explained grant
request for this campaign.
Part III: Building Your Chapter Page 10
Draw your own structure and list the main responsibilities of each position:
Page 11 Part III: Building Your Chapter
2) &UHDWHD´wiki.µ:LNLLVDGDWDEDVHRISDJHVWKDWDQ\RQHFDQHGLWDWDQ\
time. Some wikis are moderated, meaning someone reviews the changes
before they are made. A wiki can be a useful tool for information sharing.
Visit www.wiki.com to read more and create one today!
2) Funds: PSR offers mini grants for SPSR chapters for specific initiatives
that an SPSR chapter is launching. For example, if an SPSR chapter
launches a campaign on environmental health and sends an advocacy plan
to PSR National, PSR consider sending a grant to that chapter.
Furthermore, try to keep a target amount of around $500 to hold events
and for meetings.
Tactics:
1) 9LVLWLQJ \RXU FRQJUHVVSHUVRQ·V RIILFH, either in your district or in
Washington, is the most effective lobbying strategy. This way, one gains
face-to-face contact and can build rapport with the congressperson. First,
call and make an appointment with your member of congress. If you
cannot get an appointment, ask to meet with the staff person that is most
qualified to talk about the issue in which you are concerned.
Format
x One page at maximum with a brief headline
x Print "MEDIA ADVISORY" in the top left corner
x Provide contact names, phone numbers and e-mail.
x Highlight the date, time and place.
x Briefly describe the purpose, speakers and if there will be
photo opportunities.
x Indicate the end of the page by placing a "###".
2. Letter to the editor ² These are among the most popular and widely read
parts of every daily newspaper. Most importantly, elected officials carefully
monitor this section of the newspaper ² along with the editorial page ² to
discern local opinion. (For example, see Appendix C.)
3. Ask local media sources to come cover your events ² By covering your
events, you will be keeping the public informed and keep SPSR issues in the
spotlight. This will attract attention from the public, other advocates, and
elected officials.
Part IV: Advocacy Strategies Page 16
4. Write a press release ² A press release is a report written for press to read
during an event. It is generally 1-2 pages describing the basic findings of a
report, sometimes including quotes by speakers, and is released on the day of
the event. Press releases should be distributed during the event. Sometimes
press releases are used to issue statements in reaction to news events. For
example, PSR might issue a press release in support of proposed gun control
legislation. Make sure to send PSR National a copy of the release! (For
example, see Appendix B.)
Format
x Two pages maximum, double-spaced, one-sided
x Brief headline
x Highlight the release date
x Provide contact names and numbers
x Indicate the end of the page by placing a "###".
x Include a sentence or two about your organization.
Tactics:
1. Book signings ² Book signings are a great way to attract new, potential SPSR
advocates as well as current ones. By having a popular and knowledgeable
author (a sort of celebrity) speak about an issue that SPSR focuses on, i.e.
nuclear proliferation, you can draw current as well as potentially new members
to unite for an interesting event. Offering discounted books, personally signed
by the author, may be a magnet as well.
Tactics:
Appendix A
Example of Media Advisory
TO: Oregon media Contact: John Smith 202-666-6661
RE: Media Advisory for Feb. 26, 2010 Joe Schmoe 202-666-6662
Jane Doe 202-666-6663
DOCTORS WARN THAT GLOBAL WARMING
WILL HAVE SEVERE IMPACT ON HEALTH IN OREGON
Physicians for Social Responsibility (PSR) releases
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EVENT: At a press briefing in Portland, Oregon, PSR speakers will present key
findings from Degrees of Danger: The Health Effects of Climate Change and
Energy in Oregon, a new report alerts Oregon residents to the health effects of
climate change.
DATE/TIME: Tuesday, February 26, 2010 ² 10:00 am
PLACE: The Galleria, 921 SW Morrison St, Room 533
SPEAKERS:
x John Smith, Ph.D., Board member of Physicians for Social Responsibility.
x Joe Schmoe, MD, is an Internal Medicine physician at XYZ University and
Board member of PSR.
x Jane Doe, MD, is an Oncologist in California, and Board member of PSR.
Degrees of Danger will be posted on-line on February 26. An embargoed press
release and report can be viewed by request prior to the release.
###
Page 21 Appendix
Appendix B
Example of Press Release
Defeat of Dirty Air Act represents a big win for safeguarding public
health
June 11, 2010
Washington, D.C. - The U.S. Senate defeated, 47 ± 53, the Murkowski Dirty Air Act
UHVROXWLRQZKLFKZRXOGKDYHWLHGWKH(QYLURQPHQWDO3URWHFWLRQ$JHQF\¶V(3$¶VKDQGV
to control carbon pollution. By rejecting this resolution, the majority of the Senate voted
to base U.S. climate policy on the burgeoning scientific evidence that climate change is
underway, that human activity is a major driver of carbon pollution, and that urgent action
is needed to protect human health and the environment.
7KHYRWHXSKHOGWKHOHJLWLPDF\RIWKH(3$¶VHQGDQJHUPHQWILQGLQJODVW'HFHPEHUZKLFK
established the legal basis for establishing rules to limit carbon pollution from large
emitters of CO2, including coal-fired power plants, heavy industry and motor vehicles.
Physicians for Social Responsibility Executive Director Dr. Peter Wilk had the following
response:
"The Clean Air Act is our most successful environmental law on record and it has
effectively controlled many dangerous air pollutants for the past forty years. We must
use every tool available, including EPA authority under the Clean Air Act, to limit
greenhouse gas emission from large sources immediately. The vote today echoes the
call heard across the country for action to limit carbon pollution. In an ongoing effort to
delay capping these dangerous pollutants, Senator Murkowski attempted to obfuscate
her protection of Big Oil and Dirty Coal, claiming that EPA regulators should not be
setting climate policy. This vote against her resolution demonstrates a resounding
rejection of her intent to place corporate and private interest politics before the health of
our nation. PSR is grateful to all the Senators that voted to protect current and future
generations. And we thank all our PSR members whose calls to the Senate helped make
this happen."
Contact:
Kristen Welker-Hood, kwelker-hood@psr.org, 202-587-5244
###
PSR is the medical and public health voice working to prevent the use or spread of
nuclear weapons and to slow, stop and reverse global warming and the toxic degradation
of the environment. For more information on the work of the largest physician led
organization in the country, please visit www.psr.org.
Appendix Page 22
Appendix C
Example of Letter to Editor
Dear Editor,
As a citizen who believes that nuclear weapons are the greatest threats facing our
country, I am pleased that Senator Corker, as a critical member of the Senate
Foreign Relations Committee, joined the bi-partisan consensus (from Sam Nunn to
Robert Gates) and voted in support of the New START Treaty. It is reassuring that
we have leaders like Senator Corker who put national security over partisan politics
and provided bi-partisan support for New START. I hope that Senator Alexander
ZLOOIROORZ6HQDWRU&RUNHU¶VH[DPSOHDQGYRWHIRU1HZ67$57ZKHQLWFRPHVWRWKH
floor of the Senate.
Now is the time to confront the dangers of nuclear proliferation head on ± and we
FDQ¶WGRWKDWZLWKRXWERWKRIRXU6HQDWRUV¶YRWHV6HQDWRU&RUNHUUHIXVHGWRDOORZ
the New START agreement to be held hostage by the reactionary measures and
bitter Senate politics that have characterized other issues. Now we need Senator
$OH[DQGHUWRIROORZ6HQDWRU&RUNHU¶VOHDGDQGYRWHIRUUDWLILFDWLRQZKHQ1HZ
START comes to the floor of the Senate.
Sincerely,
[Your name]
[Your address]
Page 23 Appendix
Appendix D
Example of Op-Ed
Federal lawmakers are weighing a BP-type deregulation of new nuclear reactors ² the one
energy source in which damage from a major accident could dwarf harm done by a ruptured
offshore oil well.
In this effort, the nuclear industry's backers are working both sides of the street. On one hand,
they proclaim that the current nuclear regulatory system is so superior it could well serve as a
model for regulating the petrochemical industry.
At the same time, those nuclear proponents are working behind the scenes for regulatory
rollbacks that would dramatically reshape safety and environmental requirements for new
reactors. These provisions might be incorporated into a climate bill, or into a narrower "energy-
only" bill that could be voted on by the Senate as early as this month.
The result of the changes making the rounds of Capitol Hill would further undermine Nuclear
Regulatory Commission (NRC) safety reviews by truncating the licensing process for new
reactors, scaling back environmental-impact reviews, and limiting public transparency in reactor
licensing decisions. All are bad ideas.
Here are a few of the problematic provisions proposed in draft legislation that should not be
included in a final climate or energy bill:
² The NRC would not be authorized to prevent startup of a new reactor, even if fundamental
safety components already inspected were later compromised in the construction process.
² The NRC would be required to propose and implement an "expedited procedure" for issuing
construction and operating licenses for new reactors under certain conditions.
² An impossibly high standard would be set for including an evaluation of the need for power,
the cost of the new reactor, and alternative energy sources within the NRC licensing process.
² The NRC could no longer hold a mandatory hearing to do an independent safety and
environmental review in new reactor licensing.
Appendix Page 24
Appendix D-2
Example of Op-(GFRQW·G
Nuclear reactors already have the most streamlined licensing process of any type of industrial
facility in the United States. What is delaying the review of reactor applications isn't the
licensing process, but the fact that the industry has been unable to submit adequate design
proposals for reactors or to respond to the NRC in timely fashion.
Rather than weakening reactor safety rules, Congress should send the NRC the right message
² safety over speed ² by strengthening them.
For example, the NRC should be required to take into consideration "worst-case" accident
situations. The NRC has resisted pressure to analyze risks posed by terrorist attacks on spent
fuel storage casks, although such an attack could cause a severe release of radiation. As with
the Deepwater Horizon offshore drilling rig, mere assurance that the worst-case situation won't
happen is a hollow promise.
The notion that lack of a recent major reactor accident makes such an occurrence a "remote
possibility," therefore justifying lax safety regulation, is the same illogical and irresponsible
thinking that set the stage for the BP disaster.
As the oil spill illustrates all too well, the more complex the technology, the greater the chance
of catastrophic failure. Because of human error, technological failure or unforeseen events, it is
virtually guaranteed that there will be other major disasters. The catastrophic effects of these on
human health and our environment will continue for generations. As we have seen at Chernobyl
and are seeing in the Gulf, our environment cannot sustain this continued onslaught.
We must drastically change the direction of our energy future. This is possible through the use
of clean, renewable and sustainable technologies. When it comes to disasters caused by
technologies such as deep offshore drilling or nuclear power, even one accident is one too
many.
Patterson is president of Physicians for Social Responsibility and a professor in the Department
of Family Medicine at the University of Wisconsin School of Medicine and Public Health in
Madison.
Citations Page 25
Works Cited
1
Sharma, Ritu R.. "What is Advocacy?". An Introduction to Advocacy, SARA/AED Advocacy Training
Guide.
2
"The Press Advisory." Physicians for Human Rights. 2009. <http://physiciansforhumanrights.org/toolkit/
media-and-publicity/the-press-advisory.html>.