OLPERS:

Product definition:

Olper is a dairy product of engro food which is full of nutritions which fuel childrens to
compete in their daily tasks, olper is UHT treated milk that deas with mothers concern and is
available in tetra packaging

Price

The prices of Olpers vary according to the the size. Price of olper is less than that of its
competitor. Olpers also introduces discount during occasions.

For example, for a pack of 250mL x 24 packs of Olpers milk it is priced at Rs.700 instead of
Rs.720.This pricing strategy makes consumers perceive the products to be cheaper.

Packaging

Packaging is the science, art and technology of enclosing or protecting products for
distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation,
and production of packages.

Packages and labels communicate how to use, transport, recycle, or dispose of the package or
product. With pharmaceuticals, food, medical, and chemical products, some types of
information are required by governments.

The packaging and labels can be used by marketers to encourage potential buyers to purchase
the product. Package design has been an important and constantly evolving phenomenon for
several decades. Marketing communications and graphic design are applied to the surface of
the package and (in many cases) the point of sale display.

Olpers follow Packaging standard for the UHT treated Milk as also considered the
Information and Marketing aspects and giving all the information regarding products
precautions and information regarding feedback. Milk consumers in Pakistan are today
becoming more and more aware of the diseases associated with the use of open milk. Olpers
milk has clearly surpassed open milk in its advantages and should be encouraged more so that
people realize its benefits and switch to a healthier lifestyle.

Promotional strategies.

Olpers mainly uses the television. There are many television advertisements on Olpers milk.
This source allows the company's products to reach a large audience. One successful
television advertisement for Olpers milk was the

SUBHA BAKHAIR ZINDAGI

Effective advertisement might be successful in generating initial sales (user trials for the
brand), but in the long run only Quality products are able to survive and generate repeated
sales. The high ethical standard of Engro Foods is the driving force behind a quality product
which has outperformed all expectations and has penetrated the market at an enormous rate.

Events Promotion

World of Olper's " Float, Sunday Bazaar, Stall Promotion, Merchandising " at Lahore

During Ramadan, Olpers outsold its competitors like Good Milk or Haleeb. The reason is that
they did free sampling. During Iftar, they gave away free Olpers 250ml cartons. Olpers is a
brand of Engro Foods, they can supply to rural places very quickly.

Personal selling every year, The Engro Foods for Olpers has a highly trained sales team,
which acts as a representative of the company to the retailers. This strategy helps to maintain
service and product loyalty. It has been demonstrated by the business to be highly effective.

Place of distribution

EFL operates two dairy processing factories located in Sukkur, and Sahiwal. The companys
milk collection network now boasts over 700 village milk collectors and 400 milk collection
centers. Covering 2400 villages across Pakistan, the activities of the Company touch the lives
of almost 51,000 farmers.

Olpers covers almost 78% outlets all over in Pakistan as

Engro Foods Wholesalers/distributors

Retail/corner stores
Departmental stores
Consumers
Olpers also uses the intensive distribution strategy. The business's products are sold
in almost every outlet including:
Retail outlets
Small shops
Departmental stores and entertainment venues etc.
Price /Promotion /Reputation

High

Low
Variation in size and
Low Flavor High