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The Neural Basis of Economic Decision-Making in the Ultimatum Game

Author(s): Alan G. Sanfey, James K. Rilling, Jessica A. Aronson, Leigh E. Nystrom, Jonathan
D. Cohen
Source: Science, New Series, Vol. 300, No. 5626 (Jun. 13, 2003), pp. 1755-1758
Published by: American Association for the Advancement of Science
Stable URL: http://www.jstor.org/stable/3834595 .
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REP O RT S

ide-sensitive factor)(33-35) or AP2 (36) may GluR2 carboxy-terminalpeptide phosphorylated at 34. P. Osten et al., Neuron 21, 99 (1998).
be requiredfor exportof functionalheteromeric Ser880as previouslydescribed(18). To account for the 35. I. Song et al., Neuron 21, 393 (1998).
possibilitythat mutation of Lys882interfereswith the 36. S. H. Lee,L.Liu,Y.-T.Wang, M.Sheng,Neuron 36, 661
receptorcomplexesand/orstabilizationof these recognitionof phosphowlatedSer880by this antibody, (2002).
complexesat the cell surface. we purifiedpolyclonalantiserumon an affinitycolumn 37. Thanksto R. Bock for skillfultechnical assistance, K.
Our results suggest that phosphorylation consistingof a bovineserumalbumin(BSA)-conjugated Takamiyafor advice on PCRgenotyping, and mem-
GluR2carbo -terminal peptide containingthe K882A bers of the Huganirand Lindenlabs for helpful com-
of GluR2 Ser880is necessary for LTD induc- mutation (KWGIEpS*VAI; pS* = phosphoSer880). ments. Thiswork was supported by HHMIand USPHS
tion. In Purkinjecells transfectedwith GluR2 26. N. Burnashev,H. Monyer,P. H. Seeburg, B. Sakmann, NS36715 (R.L.H.),USPHS MH51106 and MH01590
K882A, which presumably contain at least Neuron 8, 189 (1992). (D.J.L.)and the Develbiss Fund (D.J.L.).
27. Z. Jia et al., Neuron 17, 945 (1996).
some GluR2 K882A/GluR3 and/or GluR2 Supporting Online Material
28. M. I. Daw et al., Neuron 28, 873 (2000).
K882A/GluR4c heteromeric receptor com- 29. C. H. Kim et al., Proc. Natl. Acad. Sci. U.S.A. 98: www.sciencemag.org/cgi/content/full/300/5626/1 75 1/
plexes, the presence of a PKC consensus site 11725 (2001). DC1
M. Eto, R. Bock, D. L. Brautigan,D. J. Linden,Neuron Materialsand Methods
on subunits other than GluR2 appearsto be 30.
36, 1145 (2002). Fig. S1
insufficient to enable LTD. It is unknown 31. M. Ito, Physiol. Rev. 81, 1143 (2001). References
whether the correspondingserines on GluR3 32. See supportingdata on Science Online.
and GluR4c are indeed phosphorylatedby 33. A. Nishimune et al., Neuron 21, 87 (1998). 29 January2003; accepted 6 May 2003
PKC or if upstreamsequence differences and
differentialprotein binding renderthese sub-
units incapable of supportingLTD.
Previous attemptsto test the involvement The Neural Basis of Economic
of cerebellar LTD in motor learning para-
digms have relied on drugsor genetic manip- Decision-Making in the
ulations that act early in the LTD induction
signaling cascade, either at receptors or sec-
ond messengers (1). These studies have been
Ultimatum Game
limited owing to the nonspecific natureof the Alan G. Sanfey,1 3* James K. Ritling,* Jessica A. Aronson,2
manipulations(e.g., disruptionof mGluRl or Leigh E. Nystrom,l 2 Jonathan D. Cohen#2 4
PKC function). A GluR2 K882A knock-in
mouse could provide the first strong test of The nascent field of neuroeconomicsseeks to groundeconomic decision-
the hypothesisthatcerebellarLTD is required makingin the biologicalsubstrateof the brain.We used functionalmagnetic
for certain forms of motor learning. resonanceimagingof UltimatumGameplayersto investigateneuralsubstrates
of cognitiveandemotionalprocessesinvolvedin economicdecision-making. In
References and Notes thisgame,two playerssplita sumof money;one playerproposesa divisionand
1. M. F. Bear,D. J. Linden,in TheSynapse,W. M. Cowan, the other can acceptor rejectthis. We scannedplayersas they respondedto
T. Sudhof, C. F. Stevens, Eds. (Johns Hopkins, Balti-
more, MD,2000), pp. 455-517. fairandunfairproposals.Unfairofferselicitedactivityin brainareasrelatedto
2. C. Hansel, D. J. Linden,E. D'Angelo,Nature Neurosci. both emotion (anteriorinsula)and cognition(dorsolateralprefrontalcortex).
4, 467 (2001). Further,significantlyheightenedactivityin anteriorinsulafor rejectedunfair
3. F. Crepel,M. Krupa,BrainRes. 458, 397 (1988).
4. D. J. Linden,J. A. Connor,Science 254, 1656 (1991).
offers suggests an importantrole for emotionsin decision-making.
5. N. A. Hartell,NeuroReport5, 833 (1994).
6. C. I. De Zeeuw et al., Neuron 20, 495 (1998). Standardeconomicmodels of humandecision- UltimatumGame.In the UltimatumGame,two
7. J. H. Freeman,T. Shi, B. G. Schreurs,NeuroReport9, making (such as utility theory)have typically playersare given the opportunityto split a sum
2237 (1998).
8. J. Goossens et al., J. Neurosci. 21, 5813 (2001). minilliizedor ignoredthe influenceof emotions of money. One player is deemed the proposer
9. M. Ito, M. Sakurai,P. Tongroach,J. Physiol. (London) on people's decision-makingbehavior,idealiz- and the other, the responder.The proposer
324, 113 (1982). ing the decision-makeras a perfectlyrational makesan offer as to how this money shouldbe
10. D. J. Linden,M. H. Dickinson,M.Smeyne, J. A. Connor,
Neuron 7, 81 (1991). cognitive machine. However, in recent years split between the two. The second player (the
11. D. J. Linden,Learn.Mem.(ColdSpringHarbor)1, 121 this assumptionhas been challengedby behav- responder)can eitheracceptor rejectthis offer.
(1994). ioraleconomists,who have identifiedadditional If it is accepted,the money is split as proposed,
12. K. Narasimhan,D. J. Linden,Neuron 17, 333 (1996).
13. D. J. Linden,Proc. Natl. Acad. Sci. U.S.A. 98, 14066
psychologicaland emotionalfactorsthat influ- butif the responderrejectsthe offer,thenneither
(2001). ence decision-making(1, 2), and recently re- player receives anything.In either event, the
14. S. Matsuda,T. Launey,S. Mikawa,H. Hirai,EMBOJ. searchershave begun using neuroimagingto game iS over.
19, 2765 (2000). examinebehaviorin economicgames (3). This The standardeconomicsolutionto the Ulti-
15. Y.-T.Wang, D. J. Linden,Neuron 25, 635 (2000).
16. J. Xia, H. J. Chung,, C. Wihler, R. L. Huganir, D. J. study applies functional neuroimagingtech- matum Game is for the proposerto offer the
Linden,Neuron 28, 499 (2000). niquesto investigatethe relativecontributions of smallestsum of moneypossibleto the respond-
17. S. Matsuda, S. Mikawa, H. Hirai,J. Neurochem. 73, cognitive and emotional processes to huma er and for the responderto accept this offer,
1765 (1999)-
18. H. J. Chung J. Xia, R. H. Scannevin, X. Zhang, R. L. social decision-making. on the reasonablegroundsthat any monetary
Huganir,J. Neurosci. 20, 7258 (2000). The limitationsof the standardeconomic amountis preferableto none. However,consid-
19. J. L. Perez et al., J. Neurosci. 21, 5417 (2001). model are effectively illustratedby empirical erablebehavioralresearchin industrializedcul-
20. H. Dong et al., Nature 386, 279 (1997).
21. P. Osten et al., Neuron 27, 313 (2000).
findings from a simple game known as the turesindicatesthat,irrespectiveof the monetary
22. B. E. Kemp, R. B. Pearson, TrendsBiochem. Sci. 15, sum, modal offers aretypicallyaround50% of
342 (1990)- the total amount.Low offers (around20% of
23. Single-letter abbreviations for the amino acid resi- 'Center for the Study of Brain,Mindand Behavior, the total) have about a 50% chance of being
dues are as follows: A, Ala; C, Cys; D, Asp; E, Glu; F, 2Departmentof Psychology,3Centerfor Healthand
Phe;G, Gly;H, His;I, Ile;K,Lys;L,Leu;M, Met; N, Asn; Well-Being, Princeton University, Princeton, NJ
rejected(4-8). This latter,quiterobust,experi-
P, Pro;Q, Gln;R, Arg, S, Ser;T, Thr;V, Val;W, Trp;X, 08544, USA.4Departmentof Psychiatry,Universityof mental finding is particularlyintriguing,dem-
any amino acid; and Y, Tyr. Pittsburgh,Pittsburgh,PA 15260, USA. onstratingthat circumstancesexist in which
24. A. Y. Hung, M. Sheng, J. Biol. Chem. 277, 5699
(2001 ). *These authors contributed equally to this manu- people are motivated to actively turn down
25. We obtained polyclonalantiserumdirected against a script. monetaryreward.

www.sciencemag.org SCIENCE VOL300 13 JUNE2003 1755


REP O RT S

Fig. 1. (A)Timeline for a single A B


roundof the UltimatumGame.
Each round lasted 36 s. Each
roundbeganwith a 12-s prep- 12 sec 6 sec
aration interval. The partici-
pant then saw the photograph EES E X
and name of their partnerin + | l 2i K
that trial for 6 seconds. A pic- | | | | |
ture of a computerwas shown
if it was a computertrial,or a t t t
roulettewheel if it was a con-
trol trial. Next, participants Reveal Reveal Revec!al Reveal Reveal
saw the offer proposedby the Fixation Partner Offerr Options Outcome
partnerfor a further6 s, after $6:$5 $7:$3 Se:$2 $o:$t
which they indicatedwhether Ofbr
they accepted or rejectedthe offer by pressingone of two buttons on participantssaw five $5:$5 offers, one $7:$3 offer, two $8:$2 offers,
a button box. (B) Behavioralresults from the UltimatumGame. These and two $9:$1 offers from both human and computer partners (20
are the offer acceptance rates averaged over all trials. Each of 19 offers in total).

Why do people do this? The game is so a computerinterface(Fig. 1A) (13). They com- rightinsula:t = 2.83, P < 0.05). This suggests
simple that it is improbablethat these rejec- pleted30 roundsin all, 10 playingthe gamewith thatthese activationswere not solely a function
tions are due to a failure to understandthe a human partner(once with each of the 10 ofthe amountof moneyofferedto theparticipant
rules of the game, or an inability to concep- partners),10 with a computerpartner,and a but ratherwere also uniquely sensitive to the
tualize a single-shot interaction with a part- further10 controlroundsin which they simply context,namelyperceivedunfairtreatmentfrom
ner (9). On the basis of participantreports,it receivedmoney for a buttonpress. The rounds anotherhuman(Fig. 2, C and D). Further,re-
appears that low offers are often rejected were presentedrandomly,andall involvedsplit- gions of bilateralanteriorinsula demonstrated
after an angry reaction to an offer perceived ting $10. Offersmadeby humanpartnersin fact sensitivityto the degreeof unfairnessof an offer,
as unfair (10). Objecting to unfairness has a&ered to a predeterniinedalgorithm,which exhibitingsignificantlygreateractivationfor a
been proposed as a fundamental adaptive ensuredthat all participantssaw the same set $9:$1 offer than an $8:$2 offer from a human
mechanismby which we assertand maintaina (anda fullrange)of offers(14, 15) Halfof these parter (Fig. 2E) (left insula,P < 0.001; right
social reputation(11), and the negative emo- offers were fair, that is, a proposalto split the insula,P < 0.01), in additionto the aforemen-
tions provokedby unfairtreatmentin the Ul- $10 evenly($5:$5),withthe remaininghalfpro- tioned greateractivationfor unfairoffers than
timatum Game can lead people to sacrifice posing unequalsplits (two offers of $9:$1, two fair ($5:$5) offers.
sometimesconsiderablefinancialgain in order offersof $8:$2, and one offer of $7:$3).The 10 Activationof bilateralanteriorinsulato un-
to punish their partnerfor the slight. Unfair offers fromthe computerpartnerwere identical fair offers from humanpartnersis particularly
offers in the UltimatumGame induce conflict to those fromthe humanpartners(halffair,half interestingin light of this region's oft-noted
in the responderbetween cognitive ("accept") unfair).The 10 controltrialswere designedto associationwith negativeemotionalstates.An-
and emotional("reject")motives, motives that controlfor the responseto monetaxyreinforce- terior insula activationis consistentlyseen in
we might expect to see representedin brain ment,independentof the social interaction.The neuroimagingstudiesof pain and distress(18-
areas implicated in cognitive and emotional distributionof offersgenerallymimicsthe range 20), hungerand thirst(21, 22), and autonomic
modes of thought,with additionalregionspos- of offers typically made in uncontrolledver- arousal(23). Thisregionhas also been implicat-
sibly mediatingthese competinggoals (12). sions of the game (i.e., involving freely acting ed in studiesof emotion,in particularinvolve-
To shed light on the neuraland psycholog- humanpartners). ment in the evaluationand representationof
ical processes mediating such behaviors, we Behavioral results were very similar to specific negative emotionalstates (24). Chief
scanned 19 participantsusing functionalmag- those typically found in Ultimatum Game amongstthese are anger and disgust, both of
netic resonanceimaging (fMRI), each in the experiments (Fig. 1B) (16). Participantsac- which have been found to engage a distinct
role of the responderin the UltimatumGame. cepted all fair offers, with decreasing accep- region of the anteriorinsula activatedby an
We were interestedin neural and behavioral tance rates as the offers became less fair. unfair offer in the present study (25, 26).
reactionsto offers which were fair (the money Unfair offers of $2 and $1 made by human Thoughstudiesof disgusthave largelyfocused
is split 50:50) orunfair(theproposerofferedan partnerswere rejected at a significantlyhigh- on physicalsensationsof tasteand odor(27), it
unequalsplit to his or her advantage).In par- er rate than those offers made by a computer has been suggestedthat emotion-baseddisgust
ticular, we hypothesized that unfair offers ($9:$1 offer: x2 = 5.28, 1 df, P-0.02; $8:$2 (as perhaps induced by an insultinglyunfair
would engage neural structuresinvolved in offer: x2 = 8.77, 1 df, P - 0.003), suggesting offer)may be conceptuallysimilar.The recruit-
both emotionaland cognitive processing,and that participants had a stronger emotional ment of similarneural structures,namely the
that the magnitudeof activationin these struc- reactionto unfair offers from humansthan to anteriorinsula,in both physicaland moraldis-
turesmight explainvariancein the subsequent the same offers from a computer(17). gust gives some credenceto this notion.
decisionto accept or rejectthese offers. Amongthe areasshowinggreateractivation If the activationin the anteriorinsula is a
Before scanning,each participantwas intro- forunfaircomparedwith fairoffersfromhuman reflectionof the responders'negativeemotional
ducedto 10 peopletheyweretoldwouldpartner partners(Fig.2, A andB; tableS1) werebilateral response to an unfair offer, we might expect
withthemin thegamesto follow.Theyweretold anteriorinsula, dorsolateralprefrontalcortex activityin this regionto correlatewith the sub-
that they would play a single iterationof the (DLPFC),and antenorcingulatecortex(ACC). sequentdecision to accept or reject the offer.
game with each partnerand thattheirdecisions The magnitudeof activationwas also signifi- Because all fair offers and the vast majorityof
with each partnerwould not be revealedto the cantlygreaterfor urlfairoXersfromhumanpart- $7:$3 offers were accepted,we focused on the
other partnersand, therefore,could not affect ners as comparedto both unfair offers from $8:$2and$9:$1offersfroma humanpartnerfor
subsequentoffers. The participantswere then computerpartners(left insula:t = 2.52, P < the analysisof whetherneuralactivitywas re-
placedinsidethe MRI scannerand beganplay- 0.02; rightinsula:t - 2.2, P < 0.03) and low latedto the decisionmade in the game. Indeed,
ing the UltimatumGamewith theirparMersvia controloffers (left insula:t = 3.46, P <0.001, looking at the participantlevel, those partici-

13 JUNE 2003 VOL 300 SCIENCE www.sciencemag.org


1756
o-u@d * a s a a B E 5 B s a a s 5 a 5 b b E s E s a B Fair $9:$1
Person
$5:$5

R EPO RT S

Fig. 2. Activationrelated A B v UnfairPerson


to the presentationof an C O.5.
- - - UnfairComputer
unfair offer. (A) Map of a)
- -A- FairComputer
the t statistic for the - 0.4
s
contrast [unfair human
offer- fair humanoffer] S 0.3
showingactivationof bi- -

lateralanteriorinsulaand - 0.2
._

anteriorcingulatecortex. tn
z 0.1
Areas in orange showed
greateractivationfollow-
ing unfair as compared w. o

with fair offers (P < 3


- -0.1
0.001). (B) Map of the t
CZ
statistic for the contrast
-0.2 . . . . . . . . . . . . . . . . . . . . . . . . .

[unfairhumanoffer- fair -6 0 6
human offer] showing D o.5. + UnfairPerson 12 18
activationof rightdorso- _ Fair Person 0.5
a
lateral prefrontalcortex. - - - UnfairComputer
(C) Event-relatedplot for = 0.4 - -A- FairComputer X 0.4-
unfair and fair offers in S - 4- $8:$2
right anteriorinsula.The A 0.3 8 0.3
o
-

offerwas revealedat t = -
-

0.2 c, 0.2-
0 on the x axis. (D) X
._

Event- related plot for


._

n -

unfair and fair offers in z 0.1 CK0.1


left anterior insula. (E) . .

Event-related plot for -


-
X 0s

different human unfair n

and fair offers in subset = -0.1 --0.1


i i
of left anteriorinsula. - - - - - - - - - - - - - - - - -
-u .g . | . B . z . ^ ^ . . . . . . .
12
-6 0 6 12 18 -3 0 3 6
Scan time (seconds) Scan time (seconds)
9

pantswith strongeranteriorinsulaactivationto thatthisregionmay be competingwith emotion-


unfair offers rejected a higher proportionof al areasin influencingthe decision,we examined A 2

these offers(rightinsula:correlationcoefficient the balancebetweenactivationin anteriorinsula X <,s,


1.5
r = -0.45, P = 0.025, one-tailed;left insula: and DLPFCfor unfairoffers.Unfairoffers that 3@
C _

r = -0.39, P = 0.05, one-tailed)(Fig. 3A). Of are subsequentlyrejectedhave greateranterior .oU


.; 1

particularinterestis whetherthesedifferencesin insulathanDLPFCactivation,whereasaccepted < c 0.5 * * -


anteriorinsular activationextend to the trial offersexhibitgreaterDLPFCthananteriorinsula sr Q

level. Lookingacrossparticipants,an examina- (Fig. 3B). The contrastin activationbetween o


.

tion of individualtrialsalso revealeda relation these two areasis significantlydifferentfor ac- -U.D

0 20 40 60 80 100

between right anteriorinsularactivity and the cepted and rejected offers (P = 0.033, one- Acceptance rates (%)

decisionto acceptor reject(Fig. 3B). Activation tailed),consistentwith the hypothesisthatcom-


in this areawas significantlygreaterin response petition between these two regions influences B 1.2.

to unfair offers that were later rejected(P = behavior. DLPFC activity remains relatively x Accepted
0.028, one-tailed).These resultsprovide addi- constantacrossunfairoffers,perhapsreflecting a Rejected
tional supportfor the hypothesis that neural the steadytaskrepresentation of moneymaximi-
zation,with anteriorinsulascalingmonotonical- tn 0.8
representations of emotionalstatesguidehuman -
T -
decision-maliing. ly to the degree of unfairness,reflectingthe
,x, 0.6
In contrastto the insula,DLPFCusuallyhas emotionalresponseto the offer.Cautionis need- c

been linkedto cognitiveprocessessuch as goal ed when comparingthe magnitudeof the fMRI


maintenanceand executive control (28, 29). signalacrossbrainregions.However,it is inter- 0.4 T
Thus, the DLPFC activationwe observed in esting to note thatthe outcomeof the decision
0.2
responseto unfairoffers may relateto the rep- may reflect the relative engagementof these
resentationandactivemaintenanceof the cogni- regions, with greateranteriorinsula activation
O
tive demandsof the task, namely the goal of biasingtowardrejectionand greaterDLPFCbi-
R. Anterior Insula R. DLPFC
accumulatingas much money as possible. An asing towardacceptance.Finally,unfairoffers
unfairoffer is more difficultto accept,as indi- were also associatedwith increasedactivityin Fig. 3. (A) Acceptance rates of unfairoffers
plotted against rightanteriorinsulaactivation
catedby thehigherrejectionratesof theseoffers, ACC. ACC has been implicatedin detectionof for each participant.(B) Right anteriorinsula
and hence higher cognitive demandsmay be cognitive conflict (30, 31), and activationhere and right DLPFC activationfor all unfairoffer
placed on the participantin orderto overcome may reflectthe conflictbetween cognitiveand trials,categorizedby subsequentacceptanceor
the strongemotionaltendencyto rejectthe offer. emotionalmotivationsin the UltimatumGame. rejection.
AlthoughDLPFCactivatedto unfairoffers,this This studysoughtto identifythe neuralcor-
activationdidnot correlatewith acceptancerates relatesof fairnessand unfairness,and in partic- sentialto many aspectsof societalandpersonal
(r = 0.04, P > 0.05), suggestingthatactivation ular the relativecontributionsof cognitive and decision-makingand underliesnotions as di-
of this region alone is not sufficientto predict emotionalprocessesto humandecision-making. verse as ethics,socialpolicy, legal practice,and
behavior.However,motivatedby the hypothesis A basic sense of fairnessand unfairnessis es- personalmorality.Ourresultsareconsistentwith

www.sciencemag.org SCIENCE VOL300 13 JUNE2003 1 757


R EP O RT S
the idea that the areas of anteriorinsula and they had been suspiciousof the offers they received. suggeststhat subjectstreatedthe UltimatumGameas a
DLPFCrepresentthe twin demandsof the Ulti- Further,the behavioralresults in the human partner single-shotgame, as instructed.
conditionreplicatethose found in versionsof the game 17. We asked our participantsas part of the debriefing
matumGametask,the emotionalgoal of resist- usingno deception,with aproximately half of offers of process what they considered a "fair"offer to be
ing unfairnessarldie cognitivegoal of accumu- 20%or less of the total beingrejected(9). Perhapsmost irrespectiveof their decision to accept or reject, thus
importantly,if subjectssuspecteddeception,this should providingan indicationof their standardsof fairness.
latingmoney, respectively.Further,our finding Of our participants, 58% considered any offer less
have diminishedemotional responses (i.e., if subjects
that activityin a region well known for its in- suspected the offers to be fictitious, their emotional than $5:$5 as unfair,with the remaining42% deem-
volvementin negativeemotionis predictiveof reactionsto these offers,particularlyunfairoffers,should ing anything less than S7:$3 to be an unfairdivision.
have been muted).The fact that we observedsignificant 18. S. W. Derbyshireet al., Pain 73, 431 (1997).
subsequentbehaviorsupportsthe importanceof
effects consistent with emotional responses suggests, 19. M. J. Iadarolaet al., Brain121, 931 (1998).
emotionalinfluencesin humandecision-making. once again,that the effects of deceptionwere minimal 20. K.C. Evanset al., J. Neurophysiol. 88, 1500 (2002).
We believe that these findings,and work that and, if they were present,have simplycausedan under- 21. D. Denton et al., Proc. Natl. Acad. Sci. lJ.S.A. 96,
proceeds from them, will provide a more de- estimate of the observedeffects.Althoughwe are sensi- 5304 (1999)
tive to the issue of deception,we believethat the meth- 22. P. A. Tataranniet al., Proc. Natl. Acad. Sci. U.S.A.96,
tailed characterizationof specific emotionalre- odologicalconstraintsof fldRIjustifiedour practiceand 4569 (1999)-
sponses, their neuralsubstrates,and the social that the findingsdo not appearto be taintedby subjects' 23. H. D. Critchley, R. Elliott, C. J. Mathias, R. J. Dolan,
circumstarlcesunder which they are elicited. possibleperceptionsof the deceptionused. J. Neurosci. 20, 3033 (2000).
15. A common concem regardingthe use of deception 24. A. J. Calder,A. D. Lawrence,A. W. Young,Nature Rev.
Therefore,not only do ourresultsprovidedirect Neurosci. 2, 352 (2001).
involvespossiblecontaminationof the participantpooL
empiricalsupportfor economicmodels thatac- As mentioned previously,rejectionrates in the current 25. A. R.Damasio et al., Nature Neurosci.3, 1049 (2000).
knowledgethe influenceof emotionalfactorson study replicate those typically reported from uncon- 26. M. L. Phillipset al., Nature 389, 495 (1997).
decision-making behavior,but they also provide trolled UltimatumGame studies;therefore,we do not 27. P. Rozin,A. E. Fallon,Psychol. Rev. 94, 23 (1987).
believe we suffered unduly from this. Furthermore,a 28. E. K.Miller,J. D. Cohen,Annu. Rev. Neurosci. 24, 167
the firststep towardthe developmentof quanti- comparisonof rejection rates over the course of the (2001).
tativemeasuresiat may be usefill in constain- experiment (i.e., longitudinallyover participants)indi- 29. A. D. Wagner, A. Maril, R. A. BJork,D. L. Schacter,
ing ie social uiilityfinction in economicmod- cates no systematic trends in these rates (mean rejec- Neurolmage 14, 1337 (2001).
tion rate of offers for first six participantswas 32%; 30. A. W. MacDonaldIII,J. D. Cohen, V. A. Stenger, C. S.
els (32, 33). Models of decision-makingcannot mean rate for last six participantswas 35%). Carter,Science 288, 1835 (2000).
affordto ignoreemotionas a vital arlddynarnic 16. After the condusion of the UltimatumGame with all 31. M. Botvinick,L.E.Nystrom, K.Fissell,C. S. Carter,J. D.
componentof our decisionsand choices in ie Cohen, Nature 40Z, 179 (1999).
partners,subjects then played a single round of the
32. E. Fehr,K. M. Schmidt, Q. J. Econ. 114, 817 (1999).
realworld. Prisoner'sDilemma(PD)game with each of the partners. 33. G. E.Bolton,A Ockenfels,Am.Econ.Rev.90, 166 (2000).
Thisraisesthe possibilitythat subjectsdid not treat the
34. R Hertwig, A. Ortmann, Behav. Brain Sci. 24, 383
UltimatumGameas a true single-shotgame. We do not
References and Notes (2001).
believe playingthe PD game affected their play in the
1. C. Camerer,G. Loewenstein,in Advancesin Behavioral 35. S. Bonetti,J. Econ. Psychol. 19, 377 (1998).
UltimatumGame in this study for severalreasons.First,
Economics, C. Camerer, G. Loewenstein, M. Rabin, 36. We would like to thank D. Kahneman,A. Scheres,and
our behavioralresultssupportthe notion that the Ulti-
Eds. (PrincetonUniv. Press, Princeton,NJ), in press. three anonymous reviewers for their helpful com-
matumGamewas playedas a single-shotgame.As noted
2. G. Loewenstein,J. Lerner,in The Handbookof Affec- ments. This work was supported in part by grants
above, the proportionof rejected offers in our study
tive Science, R. J. Davidson, H. H. Goldsmith, K. R. from the Seaver Institute and the Mind,Brain,Body,
matches proportionsreportedin the experimentaleco-
Scherer,Eds. (Oxford Univ. Press, Oxford, 2003). and Health Initiative.
nomic literaturewhen the game is strictlycontrolledas
3. K. McCabe,D. Houser, L. Ryan,V. Smith, T. Trouard, single-shot.We wouldhaveexpectedmuchhigherrejec- Supporting Online Material
Proc. Natl. Acad. Sci. U.S.A. 98, 11832 (2001). tion rates in an iteratedUltimatumGame.Second,un- www.sciencemag.org/cgi/content/fulU300/5626/1 755/
4. W. Guth, R. Schmittberger, B. Schwarze, J. Econ. puished data of ours using a single-shot Ultimatum DC1
Behav. Organ. 3, 376 (1982). Game(withno subsequenttask)producedrejectionrates Materialsand Methods
5. R. H. Thaler,J. Econ. Perspect. 2, 195 (1988). of unfairoffers that are virtuallyidenticalto those re Table S1
6. G. E.Bolton,R.Zwicic,GameEcon.Behav.10, 95 (1995). ported here (S8:S2 split, 47% versus 49%; $9:$1 split,
7. A. E. Roth, in Handbookof ExperimentalEconomics, 61% versus 60%). We believe this evidence strongty 31 January2003; accepted 15 April2003
J. H. Kagel, A. E. Roth, Eds. (Princeton Univ. Press,
Princeton,NJ, 1995).
8. See J. Henrichet al. [Am. Econ. Rev. 91, 73 (2001)]
for Ultimatum Game research in simple societies.
9. C. Camerer, R. H. Thaler,J. Econ. Perspect. 9, 209
(1995).
V1 Neurons Signal Acquisition of
10. M. M. Pillutla,J. K. Murnighan,Organ. Behav. Hum.
Dec. Proc. 68, 208 (1996).
11. M. A. Nowak, K. M. Page, K. Sigmund,Science 289,
an Internal Representation of
1773 (2000).
12. We use the term "cognitive"here, in place of the terrn
"rational" (as commonlyused in the traditionaleconom-
Stimulus Location
ic literature),in recognitionof the fact that emotional
responsesmay also have a rationalbasis (e.g.,to punish Jitendra Sharma,l 2* Valentin Dragoi,1 2
unfairoffers).Theterm "cognitive"is perhapsalso prob- Joshua B. Tenenbaum,l Earl K. Miller,12 3 Mriganka Surl 2*
lematic, for similarreasons.Termssuch as "proximal"
and "distal"may be more accurate,respectivelyindicat-
ing the immediate and longer-term sources of gain A fundamental aspect of visuomotor behavioris deciding where to look or move
associated with the behavior.Idowever,until the field next. Under certain conditions, the brain constructs an internal representation
convergeson a new set of acceptedterms for designat- of stimulus location on the basis of previous knowledge and uses it to move
ing these classes of motivation,we use the terms cog-
nitive and emotional as intuitivelyaccessible, if not the eyes or to make other movements. Neuronal responses in primaryvisual
techni0Uy accurate. cortex were modulated when such an internal representation was acquired:
13. Materials and methods are available as supporting Responses to a stimulus were affected progressively by sequential presentation
material on Science Online.
14. Thismethodologydeviatessomewhatfromthe standards
of the stimulus at one location but not when the location was varied randomly.
of experimentaleconomics, a fleld that generallypro- Responses of individual neurons were spatially tuned for gaze direction and
scribesthe use of deception[see (34) for a summaw of tracked the Bayesian probabilityof stimulus appearance. We propose that the
the issues,though there are some exceptions(35)]. We
choseto use a limitedamountof deceptionin the current
representation arises in a distributed cortical network and is associated with
study primarilybecauseof the heavylogisticdemandsof systematic changes in response selectivity and dynamics at the earliest stages
an fMRIstudy,requiringa full distributionof offers in a of cortical visual processing.
constrainednumberof participants.Practicalissues not-
withstanding,we believethe use of deceptionhadlittleif
any impacton ourresults,andanyeffect was not likelyto
To assess whethermonkeys(Macacamu- information about future stimulus locations
confound their interpretation.Duringthe post-experi- of stim-
latta)formaninternalrepresentation could be acquiredprogressively with succes-
ment debriefing,no subject gave any suggestion that ulus location,we devised a task in which sive trials in one experimentalcondition but

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