GiveCentral Presents 9 Brilliant Fundraising Trends for Non-Profits in 2017

Competition is increasing day by day, and with increasing competition comes a change in how you
should approach your fundraising. Bridget Mayer from GiveCentral.org talks about marketing and
technology trends that will rule the nonprofit sector in the coming year and how nonprofits can stay
ahead of the curve with these insights.

Chicago, IL, July 27, 2017 --(PR.com)-- If a non-profit is looking for ways to enhance fundraising ideas
and strategies then they will be glad to learn that it is now easier to connect with potential donors virtually
in unlimited ways. It's an advantage for those seeking to raise funds that these are times of great
technological advancements. With the advancement of these technologies a nonprofit can take their
fundraising efforts to a new level.

Here's a look at some trends of fundraising in 2017 which can help nonprofits with improved results.

1. Investing in the basics

Nonprofits usually invest in building blocks of expanded and diversified fundraising programs. They like
to invest in training their staff members to learn to do things in the right manner, as these strategies offer
great fundraising potentials.

Donors' loyalty is a major criteria and hence maintaining donors' communication programs becomes as
important as establishing dynamic new donors'. Nonprofits are now focusing on engaging their supporters
and existing donors in communicating with them and seeking to build a trustworthy relationship.

And if a non-profit is looking to prosper more, it's time to put in the same strategy, time, energy and
resources.

2. An overall increase in corporate giving

According to reports and statistics, GDP is going up, business savings and their investments are
increasing due to which there is a trend of giving away a predicted of 4.7% by corporates.

Prediction of increase in corporate giving work for a non-profit

-Ask donors to check the organization's policies first and then contribute.
-Invite high rank officers and leaders from organizations to a launch of a new strategy.
-A nonproft should explain their work, their impact, and their need for supporters and donors.
-A nonprofit should also explain the donors its goals and persuade them to donate.

3. Big data
Big data and predictive analytical reports are modernising major fundraising. Non-profits are seeing their
donors data base as the source of all valuable information. They use this data to predict who's going to be
their next donor and join their non-profit family. It adds the likes, interests and potential of giving of their
targeted donors, which in turn makes them thrilled.

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4. Storytelling
Storytelling is an old concept. Non-profits are now focusing on the right mode of communicating in a
good manner. They want to be sure about what they say and why. As storytelling has always been a
favorite way of communicating, interacting and learning, so the best stories are those which attract people
to give. Making you feel blissful, thrilled, and successful in your task.

5. From fundraising to philanthropy

Non-profits are replacing the use of the word philanthropy instead of fundraising, and it is a much
welcomed change as it is an undemanding word for people who are not very familiar with the non-profit
profession. The word philanthropy focuses more on the donor than on the funding.

6. Focuses on major gifts

Gifts are now getting preference over cash. Non-profits use them to train their staffs members who prefer
to get gifts such as clothes, toys, and books, stationery and other stuff rather over cash.

7. Smartphones as souvenirs
Everybody uses android phones these days to get most of their work done anytime and anywhere.

Non-profits are launching mobile apps of their organizations for their donors to give via their
smartphones. A recent study says that up to 50% of emails are opened on mobile devices, and videos,
blogs, news reports are watched or read on smartphones. So it is high time to fix up your emails,
websites, blogs, social media platforms in order to get in touch with donors and receive more funds.

8. Everything and everyone is social

People communicate with their friends and family who are living far away through social platforms. And
hence your donors and supporters do the same, they communicate with each other through social
platforms such as Facebook, Twitter, and Instagram.

They also use these sites to receive updates from non-profits and gather new ideas and goals, which
means they are taking a keen interest in an organization & its various causes. Henceforth, social media is
an essential tool for marketing & fundraising process. So it is time to seriously invest in your social media
handles and its presence to make it better and advanced with all the information that might be available.

9. Disruptive donor platforms

With new fundraising platforms one can reinvent their fundraising process. Everything & everyone being
social is a plus point for a non-profit fundraising, empowering their donors to become more active. It is
thus a smart move to empower donors using this method and give them tools to be more active for a good
cause.

About GiveCentral.

GiveCentral is a Chicago based donor management software and services designed specifically for
nonprofit organizations. With more than 5 years of expertise in fundraising for schools and religious

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institutes, GiveCentral enables nonprofits to improve operational efficiency, provide meaningful insights
for marketing with its donation tracker tool, and raise more money to support a cause.

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Contact Information:
GiveCentral
Bridget Mayer
964-329-2136
Contact via Email
https://www.givecentral.org/

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/723585

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