Letter of Transmittal

April 6, 2017

Ishter Mahal

Assistant Professor

Department of Accounting and Information System

Dhaka University

Subject: Submission of Marketing Report on Horlicks

Dear Madam,

We would like to thank you for supervising and helping us throughout the whole semester for the
completion of our course.

We tried our very best to assemble relevant information for constructing a complete report as
outlined. We have learned a lot within these three months. Despite many limitations, we have
tried our best to make this report accurate and reliable while maintaining the criteria that you
have set.

Please feel free to contact us if you have any inquiries. We would be happy to provide you with
any clarification regarding the project.

Sincerely,
Farah Khan ID- 11735041
Anamika Tashmin ID- 11735066
Chandra Shekhor Maitra ID- 11632004
Bahar Uddin ID- 11735044
 Acknowledgement

To prepare this report substantial thinking & information input from various sources were
involved. But at the opening we would like to convey our sincere appreciation to the Almighty
Allah for giving us the strength & the ability to finish the task within the intended time. Then we
would like to express our sincere gratitude to everyone who contributed towards preparing &
making this report productively.

Firstly, we would like to express our gratitude to our honorable faculty supervisor Ishter Mahal
for her invaluable guidance. Without her suggestions, it would not have been possible to
complete the report within the allotted time. Thank you so much Madam, for your invaluable
support and guidance during the completion of this report.
 Table of Contents

Sl
No. Topic Page No.
1. Industry Profile 5
2. Company Profile 5
3. Mission 8
4. Vision 8
5. Product Profile: Horlicks 8
6. Our Brand 9
7. Product Analysis of Horlicks 9
8. Line Extension 10
9. Brand Extension 12
10. Market Share 14
11. Market Segmentation 15
12. Target Market of Horlicks 17
13. Competitive Advantage of 19
Horlicks
14. Conclusion 20