PROJECT REPORT ON

“BOOM IN THE FOUR WHEELER SECTOR

IN YEAR 2009”

FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF
POST GRADUATE DIPLOMA IN BUSINESS
MANAGEMENT

UNDER THE GUIDANCE OF:

Miss. SEEMA GIRDHAR

SUBMITTED BY:

NITIN BEHAL
Roll.No.5462
PGDM 2008-2010

GURU NANAK INSTITUTE OF MANAGEMENT

(Approved by AICTE, Ministry of HRD, Govt. of India)
Under the Management of Delhi Sikh Gurdwara Management
Committee
ROAD No. 75, WEST PUNJABI BAGH, NEW DELHI-110026
 DECLARATION

I NITIN BEHAL a student of POST

GRAGUATE DIPLOMA IN MANAGEMENT,
GURU NANAK INSTITUTE OF
MANAGEMENT, NEW DELHI hereby
declare that all information, facts and
figures published in this report are based
on my own findings and experience. This
information has been purely used for
academic purpose.

I also declare that all information

gathered by me during the course of the
project will be kept strictly confidential
and will not be disclosed without the
prior consent of the automobile sector.

Dr. SEEMA GIRGHAR NITIN BEHAL

(Project Guide)
( 5462- 4TH sem)
 ACKNOWLEDGEMENT

At the times when “Human values are been questioned” and

ulterior mottoes have dominated one’s personality here is an
occasion rather my privilege to introduce and express my
gratitude to some of the exceptions personalities with whom I
have shared association, during my project task and who prove
the above statement “Human values being questioned” as and
only baseless but wrong.

I express my thanks to the company and its staff who gave me

opportunity to this project.

I express my sincere thanks to Miss. Seema Girdhar for their

sincere and proper guidance, direction and encouragement given
to me for the successful completion of this project.

NITIN BEHAL
 INDEX

CHAPTER 1 Introduction

CHAPTER 2 Company profile

CHAPTER 3 identify the strategy of

the global retailer

CHAPTER 4 -To study of the

merchandise
Management of the
global retailer

CHAPTER 5 study of the strength,

weakness, treats,
opportunity

………….. study of the Promotion

strategy of the global
Retailer
Chapter IV Methodology

Chapter V Analysis of data

Chapter v 1 Conclusion

Bibliography
2-
INTRODUCTION
 History of Cars:

With the invention of the wheel in 4000 BC, man’s journey on the
road of mechanized transport had begun. Since then he continually
sought to devise an automated, labor saving machine to replace the
horse. Innumerable attempts reached conclusion in the early 1760s
with the building of the first stream driven tractor by a French
Captain, Nicolas Cugnot.

It was however left to Karl Benz and Gottlied Damlier to produce

the first vehicles powered by the internal combustion engine in
1885. it was then that the petrol engine was introduced, which
made the car a practical and safe proposition. The cars in this
period were more like the cars on our roads today. With cars came
the era of speed. The first ever land-speed record was established
about a 100 years back, in 1898. count Gaston de Chasseloup-
Laubat of France drove an electric car (in Acheres near Paris) at a
speed of 39.29 miles per hour. This flagged off the era of ‘wheels
racing’, which lasted till 1964, after which jet and rocket-propelled
vechiclec were allowed.
BIRTH OF CARS:

The birth of cars as we know it today occurred over a period of

years. It was only in 1885 that the first real car rolled down on to
the streets. The earlier attempts, through successful, were stream
powered road-vehicles.

The first self-propelled car was built by Nicolas in 1769 which

could attain speeds of 6km/hour. In 1771 he again designed
another stream-driven engine which ran so fast that it rammed into
a wall, recording the world’s first accident.

In 1807 Francois Isaac de Rivaz designed the first internal

combustion engine. This was subsequently used by him to develop
the world’s first vehicle to run on such an engine, one that used a
mixture of hydrogen and oxygen to generate energy.

This spawned the birth of a number of designs based on the

internal combustion engine in the early 19th century with or no
degree of commercial success. In 1860 thereafter, Jean Joseph
Etienne Lenoir built the first successful two-stroke gas driven
engine. In 1862 he again built an experimental vehicle driven by
the gas-engine, which ran at the speed of 3km/hour. These cars
became popular and by 1865 could be frequently espied on the
roads.

The next major leap forward occurred in 1885 when the four stroke
engine was devised. Gottileb Damlier and Nicolas Otto worked
together on the mission till the fell apart. Damlier created his own
engines which he used both for cars and for the first four wheel
horseless carriage. In the meanwhile, unknown to them, Karl Benz,
was in the process of creating his own advanced tri-cycle which
proved to be first true car. This car first saw the light of the day in
1886.

The season of experiments continued across the seas in the United

States where Henry Ford began work on a horseless carriage in
1890. He went several steps forward and in 1896,completed his
first car, the Quadricycle in 1896. this was an automobile powered
by a two cylinder gasoline engine. The Ford Motor Company was
launched in 1903 and in 1908 he catapulted his vehicle, Model T
Ford to the pinnacle of fame. Continuing with his innovation, he
produced this model on a moving assembly, thus introducing the
modern mass production techniques of the automobile industry.
The modern car therefore comes from a long list of venerated
ancestors, and its lineage will, hopefully grow longer as we
progress!
OVERVIEW OF
INDIAN
AUTOMOBILE
INDUSTRY
 India Automobile Industry

The Indian automobile industry has four major segments—

1. Commercial vehicles (CVs)
2. Passenger vehicles
3. Three wheelers
4. Four wheelers

According to the Society Of Indian Automobile Manufacturers

(SIAM), The Indian passenger vehicle market has three categories
—
1. Passenger car
2. Multi-purpose vehicles (MPVs)
3. Utility vehicles (UVs)

The Passenger car market is further divided into various

segments based on the length of the car.

The Indian automobile industry was a highly protected slow-

growth industry with very few players till the opening up of the
Indian economy in 1991. low manufacturing costs, availability
of skilled labor, an organized component industry, and the
capability to supply in large volumes attracted global auto
majors to set up their operations in India after the opening up of
the sector.

For example, Fiat and Daimler Chrysler started outsourcing

their component requirements to India. 100% Indian
subsidiaries of global players, like Delphi Automotive Systems
and Visteon, exported components to other parts of the world.

Macroeconomic factors like government regulations, low

interest rates, and availability of retail finance played an
important role in the rapid development of the automobile
industry in India during the late 90’s.

Indian passenger car market

The Indian passenger car market was characterized by

Government protection for a period of over four decades after
independence. Prior to the 1990s, there was little choice for the
Indian consumer as there were only a few major automobile
manufacturers like Hindustan Motors, Premier Automobile and
Maruti Udyog Limited. Hindustan Motors’ ‘Ambassador’ had
ruled the roads for nearly three decades. The ruggedness,
comfort and spaciousness made the Ambassador immensely
popular.

Pre-liberalization

In 1982, the Government of India entered into a joint venture

with Suzuki Motor Corporation (SMC) of Japan. MUL’s plant
was established at Gurgaon in Harayana and it rolled out its first
model, the M-800 on December 14, 1983. it was the most
successful model of MUL and enjoyed a near-monopoly status
till the mid-1990s.

Post-liberalization

Liberalization of the Indian economy in 1991 and de-licensing

of the passenger car industry in 1993 paved way for the entry of
global players like Hyundai, Ford, General Motors, Toyota,
Volkswagen, Daewoo and Honda.

Hyundai Motors, the Korean giant, entered India with its small
car ‘Santro’ in direct competition with MUL’S Zen. Santro’s
sales picked up momentum and the model was a huge success.
Tata Engineering and Locomotive Company (renamed Tata
Motors in 2003), which was primarily engaged in the
production of commercial vehicles till the mid-1990s, rolled out
its small car ‘Indica’ in 1998. Indica was well received in the
market and emerged as one of the prime competitors to MUL.

A well developed transport network indicates a well developed

economy. For rapid development a well-developed and well-
knit transportation system is essential. As India’s transport
network is developing at a fast pace, Automobile Industry is
growing too. Also, the industry has strong backward and
forward linkages and hence provides employment to a large
section of the population. Thus the role of Automobile Industry
cannot be overlooked in Indian Economy. All kinds of vehicles
are produced by the Automobile Industry. It includes the
manufacture of trucks, buses, passenger cars, defense vehicles,
two-wheelers, etc. the industry can be broadly divided into the
Car manufacturing, two-wheeler manufacturing and heavy
vehicle manufacturing units.

The major Car manufacturers are Hindustan Motors, Maruti

Udyog, Fiat India Private Ltd., Hyundai Motors India Ltd.,
Ford India Ltd., General Motors India Pvt. Ltd., Toyota
Kirloskar Motors Ltd., Honda Siel Cars India Ltd., Skoda India
Pvt. Ltd., to name a few the two-wheeler manufacturing is
dominated by the companies like TVS, Honda Motorcycle and
Scooter India (Pvt.) Ltd., Hero Honda, Yamaha, Bajaj, etc. The
heavy motors like busses, trucks, defense vehicles, auto
rickshaws and other multi-utility vehicles are manufactured by
Tata-Telco, Ashok Leyland, Eicher Motors, Bajaj, Mahindra
and Mahindra.
Major Manufacturers of Automobiles in
India
• Maruti Udyog Ltd.
• General Motors India
• Ford India Ltd.
• Eicher Motors
• Bajaj Auto
• Daewoo Motors India
• Hero Motors
• Hindustan Motors
• Hyundai Motors India Ltd.
• Royal Enfield
• Telco
• TVS Motors
• DC Designs
• Swaraj Mazda Ltd.
 Car Manufacturers In India

• Maruti Udyog Ltd.

• Hyundai Motors India Ltd.
• Ford India Ltd.
• General Motors India
• Hindustan Motors
• Reva Electric Car Co.
• Daimler Chrysler India Pvt. Ltd.
• Fiat India Pvt. Ltd.
• Toyota Kirloskar Motor Ltd.
• Skoda Auto India Pvt. Ltd.
Ford India
 Overview

Ford Motor Company is an American multinational corporation

and one of the largest automobile manufacturers in the world.
Based in Dearborn, Michigan, a suburb of Metro Detroit, the
automaker was founded by Henry Ford and incorporated in 1903.
Ford now encompasses many global brands, including Lincoln and
Mercury in the US, Jaguar, Aston Martin and Land Rover of Great
Britain, and Volvo of Sweden. Ford also owns a one-third
controlling interest of Mazda, and is listed as the world's third
largest automaker based on vehicle sales in 2005. Ford has also
been one of the world's ten largest corporations by revenue. In
1999, Ford ranked as one of the world's most profitable
corporations. However, in recent years, it has not fared as well.
Ford has not gained market share in North America since 1995.

Ford introduced methods for large-scale manufacturing of cars,

and large-scale management of an industrial workforce, especially
elaborately engineered manufacturing sequences typified by the
moving assembly lines. Henry Ford's combination of highly
efficient factories, highly paid workers, and low prices
revolutionized manufacturing and came to be known around the
world as Fordism by 1914.
Brands and Marques
Today, Ford Motor Company manufactures automobiles under
several names including Lincoln and Mercury in the United States.
In 1958, Ford introduced a new marque, the Edsel, but poor sales
led to its discontinuation in 1960. Later, in 1985, the Merkur brand
was introduced; it met a similar fate in 1989.

Ford has major manufacturing operations in Canada, Mexico, the

United Kingdom, Germany, Brazil, Argentina, Australia, China,
and several other countries, including South Africa where,
following divestment during apartheid, it once again has a wholly-
owned subsidiary. Ford also has a cooperative agreement with
Russian automaker GAZ.

Since 1989, Ford has acquired Aston Martin, Jaguar, Daimler

(division of Jaguar), Land Rover, and Rover from the United
Kingdom and Volvo Cars from Sweden, as well as a controlling
share (33.4%) of Mazda of Japan, with which it operates an
American joint venture plant in Flat Rock, Michigan called Auto
Alliance. It has spun off its parts division under the name Visteon.
Its prestige brands, with the exception of Lincoln, are managed
through its Premier Automotive Group.
Ford's non-manufacturing operations include organizations such as
automotive finance operation Ford Motor Credit Company. Ford
also sponsors numerous events and sports facilities around the
nation, most notably Ford Center in downtown Oklahoma City and
Ford Field in downtown Detroit. It is also notable that both
facilities share design aesthetics in addition to their common name
and similar downtown location!

Global Markets
Initially, Ford models sold outside the U.S. were essentially
versions of those sold on the home market, but later on, models
specific to Europe were developed and sold.

Attempts to globalize the model line have often failed, with

Europe's Ford Mondeo selling poorly in the United States, while
U.S. models such as the Ford Taurus have fared poorly in Japan
and Australia, even when produced in right hand drive.

The small European model Ka, a hit in its home market, did not
catch on in Japan, as it was not available as an automatic. The
Mondeo was dropped by Ford Australia, because the segment of
the market in which it competes had been in steady decline, with
buyers preferring the larger local model, the Falcon. One recent
exception is the Focus the European model has sold strongly on
both sides of the Atlantic.

Alternate Fuel Vehicles

Bill Ford was one of the first top industry executives to make
regular use of an battery electric vehicle, a Ford Ranger EV, while
the company contracted with the United States Postal Service to
deliver electric postal vans based on the Ranger EV platform.

The alternative fuel vehicles, such as some versions of the Crown

Victoria especially in fleet and taxi service, operate on compressed
natural gas - or CNG. Some CNG vehicles have dual fuel tanks -
one for gasoline, the other for CNG - the same engine can operate
on either fuel via a selector switch. Flexible fuel vehicles are
designed to operate smoothly using a wide range of available fuel
mixtures - from pure gasoline, to bioethanol-gasoline blends such
as E85 (85% ethanol, 15% gasoline). Part of the challenge of
successful marketing alternative and flexible fuel vehicles, is the
general lack of establishment of sufficient infrastructure (fueling
stations), which would be essential for these vehicles to be
attractive to a wide range of consumers.

Significant efforts to ramp up production and distribution of E85

fuels are underway and expanding.
General Motors
India
Private Limited

Overview
General Motors India, incorporated in 1994 as a 50:50 joint
venture company with the CK Birla Group of Companies, became
a fully owned subsidiary of GM in 1999 when GMOC bought the
remaining shares. The company was restructured in 1999 and was
converted from a Public Limited company to a Private Limited
company.

General Motors India is now a wholly-owned subsidiary of

General Motors Corporation, the largest automaker in the world. It
offers products under the Chevrolet brand in the country.
Introduced in India in 2003, under the banner For a special journey
called life", Chevrolet has emerged as one of the fastest growing
brand names in India. Today, the Chevrolet brand clearly is
established for quality, reliability, safety, innovation, value for
money proposition, environment-friendliness and customer care.

GM India has expanded its dealership network to 95 sales points

and over 110 service centers, so far. The network is still being
expanded to cater to its recent entry into the mini-car segment with
the Chevrolet Spark. In addition, two new parts distribution centres
have also been set up in Maharashtra and Delhi to supplement the
two existing centers in Gujarat and Tamil Nadu.

GM India is the pioneer in introducing several industry-first

programmes including a centralized 24x7 call centre to attend to
customer complaints and provide any information related to GM
India's products and services through just a local call to 3030-8080
from any landline or mobile phone in the country. Chevrolet also
provides additional peace of mind to its customers with an
industry-first assurance of fixed cost for 45,000 kilometers or three
years on service and maintenance with a "Cost of Ownership"
program. A customer can pay a predetermined, fixed amount while
buying a Chevrolet product rest assured that if its maintenance
costs exceed this predetermined amount, the difference will be
reimbursed.

Other first programmes introduced by the company earlier

included chauffeur training programmes, mobile roadshow
caravans, the OK 5-Star pre-owned car program, and a best-in-
class warranty of three-years/100,000 kilometers, service holidays
and fuel economy rallies.

GM India presently produces the Chevrolet Optra Magnum (both

petrol and diesel), the Chevrolet Tavera, the Chevrolet SRV, the
Chevrolet Aveo, the Chevrolet Aveo U-VA and the Chevrolet
Spark at its plant in Halol near Baroda, Gujarat.

The Chevrolet Aveo U-VA, Chevrolet Spark and Chevrolet Optra

Magnum Diesel have all been rated best in class in their respective
market segments against stiff competition by auto journalists
across the country. The Tavera, Optra and Aveo-U-VA have,
between them, won a number of automotive excellence awards
since launch.

Facilities

GM India's state-of-the-art plant at Halol near Baroda has received

the ISO 9002:1994 Quality Management System certification in
1999 and was re-certified for ISO-9001: 2000 standards in April
2005. GM India also received the ISO 14001 certification for its
Environment Management System in 2000, which was re-certified
for ISO 14001:2004 standards in November 2005. GM India's
plant also received the prestigious 3 Leaves Award from the Centre
for Science and Environment (CSE) for overall environmental
performance in 2001-02. Besides, it has also bagged Quality Circle
awards instituted by various state governments.

The capacity of Halol facility has been expanded to 85,000 units

from 60,000 units in April 2007 to meet increased demand for
Chevrolet vehicles. In the meantime, GM India's second plant is
fast coming up at Talegaon, near Pune in Maharashtra. Envisaged
with an initial annual production capacity of 140,000 vehicles, the
plant is expected to commence production by the last quarter of
2008.
Mahindra
And
Mahindra

Overview
Set up in 1945 to make general-purpose utility vehicles for the
Indian market, M&M soon branched out into manufacturing
agricultural tractors and light commercial vehicles (LCVs). The
company later expanded its operations from automobiles and
tractors to secure a significant presence in many more important
sectors. The Company has, over the years, transformed itself into a
Group that caters to the Indian and overseas markets with a
presence in vehicles, farm equipment, information technology,
trade and finance related services, and infrastructure development.
The Company has recently started a separate Sector, Mahindra
Systems and Automotive Technlogies (MSAT) in order to focus on
developing components as well as offering engineering services.

M&M has two main operating divisions

The Automotive Division manufactures utility vehicles, light

commercial vehicles and three wheelers.

The Company has recently entered into a JV with Renault of

France for the manufacture of a mid-sized sedan, the Logan, and
with International Truck & Engine Corporation, USA, for
manufacture of trucks and buses in India.
The Tractor (Farm Equipment) Division makes agricultural
tractors and implements that are used in conjunction with tractors,
and has also ventured into manufacturing of industrial engines. The
Tractor Division has won the coveted Deming Application Prize
2003, making it the only tractor manufacturing company in the
world to secure this prize.

M&M employs around 11,600 people and has eight manufacturing

facilities spread over 500,000 square meters. It has 49 sales offices
that are supported by a network of over 780 dealers across the
country. This network is connected to the Company's sales
departments by an extensive IT infrastructure.

M&M's outstanding manufacturing and engineering skills allow it

to constantly innovate and launch new products for the Indian
market. The "Scorpio", a SUV developed by the Company from
the ground up, resulted in the Company winning the National
Award for outstanding in-house research and development from
the Department of Science and Industry of the Government in
2003. In the tractor market, the Company launched India's first
tractor with turbo technology - the Mahindra Sarpanch 595 DI
Super Turbo.

M&M's commitment to technology-driven innovation is reflected

in Company's plans of setting up of the Mahindra Research Valley,
a facility that will house theCompany's engineering research and
product development wings, under one roof.

The M&M philosophy of growth is centered on its belief in people.

As a result, the Company has put in place initiatives that seek to
reward and retain the best talent in the industry. M&M is also
known for its progressive labour management practices.

In the community development sphere, the company has

implemented several programs that have benefited the people and
institutions in its areas of operations. On the occasion of its 60th
anniversary, the Company announced a range of CSR activities
supported by a commitment of 1% of Profit after Tax for its CSR
initiatives.
Mahindra Bolero Models
Mahindra Bolero DI
Mahindra Bolero DiZ
Mahindra Bolero Plus
Mahindra Bolero SLE
Mahindra Bolero SLX 2WD
Mahindra Bolero SLX 4WD
Mahindra Bolero VLX CRDe
Mahindra Scorpio Models
Mahindra Scorpio LX 2WD
Mahindra Scorpio LX 4WD
Mahindra Scorpio VLX 2WD
Mahindra Scorpio VLX 4WD
Mahindra Scorpio Gateway 2WD
Mahindra Scorpio Gateway 4WD

Mahindra Xylo Models

Mahindra Xylo E2
Mahindra Xylo E4
Mahindra Xylo E6
Mahindra Xylo E8

Mahindra 3wheelers Models

Mahindra Alfa Passenger
Mahindra Alfa CNG
Mahindra Champion

Mahindra Renault Logan Models

Mahindra Renault Logan 1.4 GL
Mahindra Renault Logan 1.4 GLE
Mahindra Renault Logan 1.4 GLX
Mahindra Renault Logan 1.5 DLE
Mahindra Renault Logan 1.5 DLS
Mahindra Renault Logan 1.5 DLSX
Mahindra Renault Logan 1.5 DLX
Mahindra Renault Logan 1.6 GLS
Mahindra Renault Logan 1.6 GLSX
Mahindra Renault Logan 1.6 GLX
Maruti Suzuki
The motoring public's first view of the new way forward came at
the 2002 Paris Motor Show where the Concept-S was unveiled. It
was a rally-inspired concept vehicle that reflected influences from
Suzuki's two-and four-wheel racing activities and combined the
benefits of Suzuki's racing heredity with cutting-edge
technological features. In India, got to see the same car at the Auto
Expo in January 2004.

Next was the Concept-S2, an open-top sports car in which Suzuki

evolved its new-model concept into a form with a more laid-back
personality. Unveiled at the 2003 Frankfurt Motor Show, the
Concept-S2 was dimensionally similar to the new-generation
production vehicle toward which we were steadily working - a
vehicle to be known as the Swift.

Plans for the Swift took shape around a totally new mindset - to
create a Japanese car developed in Europe for today's global
market.

The result is an innovative, sporty and elegant design that has

genuine international appeal. Twenty-one engineers and designers
from India spent considerable time contributing to the design
process of the Swift. It was the exacting European standards that
were set as the benchmark.
The new Swift's handling reflects a European focus while meeting
our local requirements. The suspension has been modified to deal
with tough Indian road conditions, while retaining the European
handling characteristics. Ground clearance has been increased, by
using bigger tyres to tackle speed breakers. The engineers
developed a totally new chassis and refined it through track tests
and through a programme of rigorous road testing. The result is
handling that satisfies the most exacting motorists.

Finally, at the 2004 Paris Motor Show, the world press saw the
Swift a vehicle that embodies Suzuki's unique DNA in a way that's
certain to generate excitement about our new vision for the
compact-cargenre.
Maruti Suzuki 800

Maruti Suzuki Alto

Maruti Suzuki Omni

Maruti Suzuki Versa

Maruti Suzuki SX4

Maruti Suzuki A-Star

Maruti Suzuki Ritz

Maruti Suzuki Models

Maruti Suzuki Swift

Maruti Suzuki Gypsy

Maruti Suzuki Wagon R

Maruti Suzuki Zen Estilo

Maruti Suzuki Swift Dzire

Maruti Suzuki Grand Vitara

Toyota
 Overview

2005 was also the year that Toyota launched the Lexus brand in
Japan, seeking to develop it into a global luxury brand. Japanese
sales of the GS, IS and SC series, which pursue the essence of
luxury, attracted considerable attention from customers and
established a strong luxury vehicle image.

Outside Japan, Toyota launched a number of projects. In the Czech

Republic, Toyota started joint production of the Aygo with PSA
Peugeot Citroen, and in China, Toyota began production of the
Prius and the Crown-their first-ever production overseas. In India,
South Africa and Argentina, Toyota launched the IMV Project,
which seeks to develop more efficient production and supply
systems on a global scale.

2005 also marked the year that Toyota concluded a basic

agreement with Fuji Heavy Industries for the formation of a
business tie-up. Toyota is continuing discussions with Fuji Heavy
Industries to form a collaborative relationship that focuses on
development and production and is beneficial to both companies.

Also during 2005, Toyota launched a new management structure,

and finally, at the end of the year, Toyota announced its production
plans for 2006, with goals surpassing 9 million units for the entire
Toyota group.

Toyota is pursuing every possibility, from the improvement of

conventional engines to the development of new power sources.

Toyota Kirloskar India Pvt Ltd

As a joint venture between Kirloskar Group and Toyota Motor

Corporation, Toyota Kirloskar Motor Private Limited (TKM) aims
to play a major role in the development of the automotive industry
and the creation of employment opportunities, not only through its
dealer network, but also through ancillary industries.
Date Of Establishment October 6, 1997
Chairman Mr. Ryoichi Sasaki
Vice Chairman Mr. Vikram S Kirloskar
Managing Director Mr. H. Nakagawa
Deputy MD's Mr. Sandeep Singh
Mr. S. Tomonaga
Whole-time Director Mr. Shekar Viswanathan
Paid-In Capital Rs. 7 billion
Shareholders Toyota Motor Corporation (89%
equity)
Kirloskar Group (11% equity)
Innova Models
Innova E 2.5L Diesel
Innova E 2.0L Petrol
Innova G 2.5L Diesel
Innova G 2.0L Petrol
Innova V 2.5L Diesel
Innova V 2.0L Petrol

Toyota Prado
Toyota Prado
Corolla Altis Models
Altis 1.8 J
Altis 1.8 G
Altis 1.8 GL
Altis 1.8 VL

Camry Models
Camry 2.4L (M/T)
Hindustan
Motors
 Overview

Hindustan Motors Limited (HML), India's pioneering automobile

manufacturing company and Flagship Company of the C.K. Birla
Group was established just before Indian independence, in 1942 by
Mr. B.M. Birla of the industrious Birla family. Commencing
operations in a small assembly plant in Port Okha near Gujarat, the
manufacturing facilities later moved to Uttarpara, West Bengal in
1948, where it began the production of - the Ambassador.

Hindustan Motors Limited over the years has equipped itself with
state-of-the-art facilities for the production of passenger cars,
trucks and multi utility vehicles.

Besides passenger cars (Ambassador, Grand, and Avigo), Multi

Utility Vehicles (Trekker, Porter, and Pushpak) and the RTV,
Hindustan Motors also manufactures passenger cars in the mid size
premium segment (Mitsubishi Lancer, Lancer Select, and Lancer
Cedia) and has brought in Sports Utility Vehicle (Mitsubishi
Pajero) into the Indian market in collaboration with Mitsubishi
Motors, Japan.

Contributing significantly to the Indian Automotive industry for

over five decades, Hindustan Motors Limited's manufacturing
facilities are situated in the states of Madhya Pradesh, Tamilnadu
and West Bengal. Hindustan Motors Limited functions with a
commitment to core values such as quality, safety, and
environmental care, combined with customer-oriented total
solutions.

The Plants
Tiruvallur (Chennai)
Exclusive state-of-the art plant dedicated to the manufacture of
Mitsubishi Lancer cars in technical collaboration with Mitsubishi
Motors, Japan. View Details
Uttarpara (Kolkata)
The Automobile division at Uttarpara, West Bengal near Kolkata,
is engaged in the manufacture of Passenger Cars- Ambassadors,
Contessa and Multi Utility Vehicles -Trekker, Porter and Pushpak.
Pithampur (Indore)
The Pithampur plant houses the Road Trusted Vehicle division,
manufacturing the "RTV" brand of multi utility vehicles, in
technical collaboration with OKA Motor Company, Australia.
Milestones

1942 - Hindustan Motors Limited was incorporated at Port Okha in

Gujarat as a small assembly plant for passenger cars.

1948 - Hindustan Motors Limited shifted its activities to Uttarpara

in West Bengal and set up facilities for manufacture of cars and
trucks.

1971 - Hindustan Motors Limited further diversified its activities

by setting up an Earthmoving Equipment Division at Tiruvallur,
near Chennai, Tamil Nadu for the manufacture of Earthmoving
equipments such as dumpers, front-end loaders, crawler tractors
and so on.

1985 - Hindustan Motors Limited commenced a Power Products

Division at Hosur, Karnataka for manufacture of heavy duty
transmission required for Earth moving Equipments.

1986 - The Commercial Vehicle Division for the manufacture of

Heavy Commercial Vehicles at Vadodara, Gujarat was
commenced. Due to increase in project cost and material cost
arising out of adverse exchange fluctuation, the project was
abandoned. The company sold a part of the assets of this division
to General Motors India Limited, for manufacture of "Opel Astra"
range of passenger cars in the premium segment.
1987 - Hindustan Motors Limited commenced production of petrol
engines and transmissions at Pithampur, Madhya Pradesh, in
collaboration with Isuzu Motor Company, Japan.

1996 - Hindustan Motors Limited modernized, upgraded and

expanded its three existing divisions Earthmoving Equipment
Division, Power Plant Division and the Uttarpara Plant.

1997 - Hindustan Motors Limited began the production of the

Road Trusted Vehicle.

1998 - Commenced the Mitsubishi Lancer Car project.

2001 - The Earthmoving Equipment Division plant was sold off to

Caterpillar, USA.

2002 - Launch of the Mitsubishi Pajero (in collaboration with

Mitsubishi Motors, Japan), in India.

2004 - Components Business ( PUP-Pithampur and PPD Hosur )

transferred to AVTEC a company jointly held by HM, Actis and
CK Birla Group.
Ambassador Models
About Ambassador

1.8L MPFI

2.0L DSZ

1.5L DSL

1.8L CNG
Honda
 Overview

Honda Siel Cars India Ltd., (HSCI) was incorporated in December

1995 as a joint venture between Honda Motor Co. Ltd., Japan and
Siel Limited, a Siddharth Shriram Group company, with a
commitment to providing Honda's latest passenger car models and
technologies, to the Indian customers.

The Honda City, its first offering introduced in 1997,

revolutionized the Indian passenger car market and has ever since
been recognized as an engineering marvel in the Indian automobile
industry. The success of City as well as all its other models has led
HSCI to become the leading premium car manufacturer in India.

The total investment made by the company in India till date is Rs.
1620 crores, further investment of RS. 1000 crore is planned and
being currently invested for the coming second plant in Rajasthan.
The company has a capacity of manufacturing100,000 cars.

Showcase Manufacturing Facility

HSCI's state-of-the-art manufacturing unit was set up in 1997 at
Greater Noida, U.P with an investment of Rs. 450 crore. The
green-field project is spread across 150 acres of land (over
6,00,000 sq. m.).

The initial installed capacity of the plant was 30,000 cars per
annum, which was thereafter increased to 50,000 cars on a two-
shift basis. The capacity has further been enhanced to 1,00,000
units annually in February 2008. The capacity expansion was
necessitated by the excellent performance of all the Honda models,
particularly the growing demand for City ZX in India. Several
modifications were done by the company with the objective of
offering higher quality products to its customers, faster and
quicker. The expansion process also included expansion of the
covered area in the plant, from 1,07,000 sq. m. to 1,31,794 sq. m.

HSCI currently produces the Honda City ZX, Civic and Accord
models in India and the premium SUV, CR-V is sold as a fully
imported unit from Japan.
The company operates under the stringent standards of ISO 9001
for quality management and ISO 14001 for environment
management.
Sales and Distribution Network

Honda Siel Cars India has a strong sales and distribution network
spread across the country. The network includes 84 facilities in 52
cities. HSCI dealerships are based on the "3S Facility" (Sales,
Service, Spares) format, offering complete range of services to
its customers.

Product Range
Honda Siel Car's product range in India includes the Honda City
ZX in the mid-size segment, Civic & Civic Hybrid in the Lower D
segment and Accord in the luxury segment and third generation
all-new CR-V (both 2.0L 2 WD and 2.4L 4WD) in the SUV
segment. While the City ZX, Civic and Accord are manufactured
at the company's plant, the CR-V & Civic Hybrid is imported from
Japan as a Completely Built Unit

City ZX
City ZX is today recognized as one of the most successful car
brands in the country. Its success is a replica of the success of its
predecessor - the original Honda City, launched way back in 1997.
In fact, HSCI took a historic step in 2003, when it introduced the
New-City at a time when the original City was still performing
brilliantly and it was an immediate success. The City ZX was
launched two years later in 2005 as an enhanced version of the
New-City and is strongly associated with durability, reliability,
quality and fuel-efficiency

The City ZX range includes 4 variants - EXi, GXi, CVT

(Automatic Transmission) and VTEC. While EXi, GXi and CVT
variants come with the advanced combustion system of the 1.5 litre
Intelligent Dual & Sequential Ignition (i-DSI) engine, City VTEC
embodies a 1.5 litre VTEC (Variable Valve Timing and Lift
Electronic Control) engine. The VTEC version was reintroduced in
the new City in response to customer demand.

The City VTEC comes with sporty exteriors and plush interiors,
catering to the premium segment customers. On the outside, the car
is adorned by 14 alloy wheels, front and rear fog lamps and rear
disc brake. The interiors are more lavish with leather steering,
centre console and beige and black upholstery.

The City is manufactured with 79% indigenisation level and

currently enjoys 25% market share in its segment.
CIVIC
HSCI launched the 1.8V Civic in India in July 2006 which became
a runaway success. The company has also launched the 1.8V
version of the Civic in June 2007.

The Civic is Honda's largest selling model globally and is now sold
in approximately 160 nations and regions worldwide. The Civic
made its debut, with a two-door model in July 1972, followed
shortly by a three-door version. The series was a major hit,
especially among young people and for three consecutive years,
from 1972 to 1974, the Civic won the ' Car of the Year Japan'
award. Civic's development process contrasted completely with
Honda tradition. Rather than pursue development based primarily
on the vision of Company founder Soichiro Honda, the Civic's
development team traveled to various world markets, gained local
knowledge and experience first-hand, and then set about creating a
car that is needed right now.

Overseas production of Civic began in Indonesia in 1975, and

Civic vehicles are now made in 11 countries, including North
America, Europe, Asia and South America. Total cumulative
production of Civic models at the end of calendar 2004 was
approximately 16 million units making it one of the most popular
models in Honda history.

The eight-generation Civic was launched towards the end of 2005

in the US and early 2006 in Japan. It already has the distinction of
being voted as the top car in different markets and categories.
Some of these include:

• Car of the Year at the prestigious Detroit Auto Show 2006.

• Red dot: best of the best award for highest design quality in
Europe.
• 2006'Car of the Year' by the Automobile Journalists
Association of Canada (AJAC).
• 2006 "North American Car of the Year" presented by a group
of 49 international automotive journalists.
• "Top Safety Pick - Gold" award by the Insurance Institute for
Highway Safety (IIHS) for earning "Good" ratings in frontal,
side impact and rear impact tests and measurements.

2007 'Indian Car of the Year'

The Civic has an indigenisation level of 72% and enjoys 45%

market share in its segment.
Civic Hybrid
The launch of the Civic Hybrid in June 2008 is the fulfillment of
yet another commitment HSCI made to its customers - of bringing
in latest technologies and models from Honda's global line-up. It
also seeks to strengthen HSCI's efforts towards the protection of
the environment and conservation of energy sources.
The Honda Civic Hybrid System features a 3-stage i-VTEC + IMA
that employs Honda's 1.3L i-VTEC (Variable Valve Timing and
Lift Electronic Control) engine to provide three stages of valve
timing (low-speed, high-speed, and cylinder idle mode), combined
with a compact and efficient electric motor, Honda's IMA
(Integrated Motor Assist) system. Together with highly efficient
CVT transmission, the system provides nearly 47% enhanced fuel
efficiency than a regular 1.8L Civic AT without compromising on
driving performance.

The Civic Hybrid can deactivate all four of its cylinders and
operate using only the electric motor in certain steady-state
cruising situations.
In addition, the internal combustion engine is switched off when
car comes to a stop while the brake pedal is pressed. These factors
contribute greatly to the reduction of fuel consumption and
emissions, particularly in city traffic.
Apart from sleek, aerodynamic exteriors and new-age luxurious
interiors, Honda Civic Hybrid offers the best in safety technology,
including Active Headrest and four SRS Airbags (driver, assistant
and side air bags), besides other safety features.

The Civic Hybrid will be imported from Japan as a completely

built unit and will be available in two colours - exclusive Premium
White Pearl and Alabaster Silver.

Accord 8th Generation

Honda Siel Cars India Ltd, announced the launch of its premium,
upscale All-new Eighth Generation Honda Accord in India.

The All-new Accord comes with 5-speed Manual Transmission

and 5-speed Automatic transmission with Paddle shift, to give the
exhilarating experience of F-1 racing. The AT now has Shift
Holding System which avoids unnecessary gear shifting on
winding roads and helps in hassle free drive.

The handling is another key improvement in 8th Generation

Accord. The chassis and the body have been renewed by
introducing Honda's latest technology to achieve best in class
handling. Together with Variable Gear Ratio (VGR) steering,
the new Accord becomes quicker and more agile despite its big
size. The new Multi - Link Rear suspension aids in stable
driving.

Safety of passengers and pedestrians is a top priority for Honda.

The new Accord is equipped with the best of safety technologies,
with intelligent six airbags, including side curtain air bags,
Advanced Compatibility Engineering (ACE) body and G-Force
Control Technology (G-CON) for enhanced safety of the vehicle
occupants during a collision. The use of high-tensile steel has been
considerably increased improving torsional rigidity, while also
achieving major weight savings.

The interior design blends luxury with advanced functionality

including eight-way power seat adjustment with lumbar support,
tilt and telescopic steering wheel, an advanced audio system
with a centre multi-selector and USB port. As in India, this car is
mainly chauffeur driven, HSCI has customized some features to
suit the Indian customer's driving habits. So, the car has rear
audio controls, rear AC vents and reading lights at the rear.
The All new Honda Accord will be available in three types in both
Automatic and Manual transmission - Accord 2.4, Accord 2.4
Elegance and Accord 2.4 Inspire.
CR-V
The 3rd generation CR-V was introduced in November 2006. The
all-new, third generation Honda CR-V offers its customers a
distinctive combination of 'the comfort of a sedan with the thrills
of a SUV'.

The engine is a 2.4-liter DOHC i-VTEC, which delivers a powerful

torque of 162 ps @ 5,800 rpm. Realtime 4WD is a unique feature
of the car which is the first in its class. The Realtime 4WD
intelligently detects adverse road conditions and switches to 4-
wheel drive instantly. In normal conditions the all-new CR-V
operates in front wheel drive mode but in wet, muddy roads or off-
road conditions, it automatically switches to 4-wheel drive
instantly. An enlarged clutch and stiffened transmission parts help
distribute 20% additional torque to the rear wheels which ensures
smooth drive in bad road conditions without compromising on
safety or fuel consumption.

HSCI recently introduced the 2.0L 2WD (2-Wheel Drive) Honda

CR-V which is more agile & has a sporty handling. The new
lighter engine gives good fuel efficiency, without compromising
on performance.
The CR-V currently enjoys 37% market share in its segment.
Sales Performance
The cumulative sales of the company during the Financial Year
period April - Mar 2008 was 62,802 units as against 61,325 units
sold in Apr - Mar '07 recording an increase of 2.4%.

Environment and Safety

The Honda Group is globally recognized for its concern towards
environment, safety and conservation of the society in which it
operates. HSCI follows the same in India for achieving high
standards in environmental safety in the various processes of car
manufacturing.

Corporate Awards and Accolades

2008

• Total Customer Satisfaction (Honda City and Honda CR-V)

by TNS
• 'Best Executive Car' (Honda Civic), CNBC Autocar Auto
Awards
• 'Best Brand for eco friendliness' (HSCI) by Auto India
 • 'Best ad campaign of the year' (HSCI's 10th anniversary
campaign) by Overdrive

2007

• Manufacturer of the Year by CNBC TV-18 Autocar

• 'SUV of the Year' (Honda CR-V) by NDTV Profit Car &
Bike
• 'SUV of the Year' (Honda CR-V) by Overdrive
• 'Best Driver's Car'award by CNBC TV-18 Autocar Auto
Awards
• 'Car of the Year'(Honda Civic) by CNBC TV-18 Autocar
Auto Awards 2007
• 'Car of the Year'(Honda Civic) by NDTV Profit Car & Bike
Awards 2007
• Viewers 'Choice' award by NDTV, CNBC and Aaj Tak
• TNS Total Customer Satisfaction Study 2006 (Accord, CR-V
& City)
• 'NDTV CNB-AAA PR & Communications Team of the
Year'

2006

• Best Indian Company (unlisted) by Business Standard Group

• Manufacturer of the Year by NDTV Profit-Car India
 • Manufacturer of the Year by CNBC-TV 18 Autocar India
• No 1 Mid Size Car (Honda City); No 1 Entry Luxury Car
(Honda Accord) and No 1 Premium SUV (Honda CR-V) by
TNS
• Best Mid-size Car in Initial Quality (Honda City) and Most
Appealing Mid-size car (Honda City) by JD Power

2004

• CNBC Autocar CAR of the year 2004 - Honda City

• ICICI Overdrive SUV of the Year 2004 - Honda CR-V
• ICICI Overdrive Car of the Year 2004 - Honda City
• Business Standard Motoring Car of the Year 2004 - Honda
City
Hyundai
 Overview

Quality. Brand power. These are the two priorities for Hyundai
Motor Company as it prepares for the future. No longer content to
follow and learn, Hyundai is now seeking to lead the motor
industry in shaping the evolution of motor vehicles. With It will
also carry with it a new set of responsibilities, such as greater
transparency in management and the environmental, social and
economic facets of sustainable development. By publicly
announcing a new global environment management body last year,
Hyundai reiterated its commitment to leadership in the social
sphere. Hyundai reinforced its place as a top-rated carmaker by
winning the 2003 Global Automotive Shareholder Value Award
presented by PriceWaterhouse Coopers and Automotive News.
And for the second consecutive year, Hyundai captured top honors
in the Consumers' Satisfaction Survey conducted by J.D. Power
and Associates which also rated the Hyundai Sonata first in its
2002 and 2003 Initial Quality Survey.

By active implementation of four management policies in 2004,

Hyundai will accelerate the speed of development. First, Hyundai
will step up global management by establishing local support
systems across the globe to maintain momentum as a growing
global player, expand overseas manufacturing bases and raise
R&D capabilities above the industry standard. Secondly, by
repositioning its brand identity to be known as a maker of refined
and elegant automobiles Hyundai will enhance its brand value.
And by improving its product development system Hyundai will
maximize the company is value.

Thirdly, Hyundai will maintain its sustainable management

capabilities. Hyundai will devote itself to fulfilling social
responsibilities as a global carmaker by development safer and
more environmentally friendly vehicles while respecting
fundamental values, striving for ethical management and
expanding contributions to social causes.

Lastly, Hyundai will attach greater importance to human resources.

We will expand the recruitment of engineers and global specialists
multi-lingual talented individuals who are at home anywhere in the
world.

Hyundai Motor will reinforce its position of strength and

confidence by continually improving its management capabilities.

And by promoting the development of national and international

co-prosperity, the company will raise its net value.
Sonata Models
Sonata 2.4 VTVT

Sonata 2.0 CRDi M/T

Sonata 2.0 CRDi A/T

i10 Models
i10 1.1 iRDE

i10 1.2 Kappa

Getz Prime Models

Getz Prime 1.1 L PL
Getz Prime 1.3 L PL

Getz Prime 1.5 CRDi

Verna Models
Verna Petrol

Verna Diesel

Hyundai Accent
Accent Executive

Santro Xing
Santro Xing

Hyundai i20
Hyundai i20

Hyundai Tucson
Hyundai Tucson
Mercedes-Benz
 Overview

The Mercedes-Benz Classic Center is proud to reintroduce the car

that began it all. Replicas of the Benz three-wheeler - the car
whose patent is regarded as the "birth certificate of the automobile"
- are once again in production. Crafted from the original materials -
and with the same handcrafted precision - the replica three-
wheelers convey the unique significance of the original.

The origins of the Daimler-Benz company founded through a

merger in 1926 date back to the mid-1880s, when Gottlieb Daimler
(1834-1900) working with Wilhelm Maybach (1846-1929), and
Karl Benz (1844-1929) independently invented the internal
combustion engine-powered automobile, in southwestern
Germany. Although they were merely sixty miles apart, these
pioneers were unaware of each other's early work.

Karl Benz had his shop in Mannheim and invented the world's first
true automobile powered by an internal combustion engine in
1885. It had three wheels. He was granted a patent for his
automobile, dated January 29, 1886, for what he called the "Benz
Patent Motorwagen". Among many inventions, Benz patented his
first engine in 1879 and included in his 'integral' design for the
Motorwagen patent application, a high-speed single-cylinder four-
stroke engine of his own design.

In 1885, Gottlieb Daimler and design partner Wilhelm Maybach,

working in Cannstatt, Stuttgart, were granted a patent dated August
29, 1885 for what is generally recognized as the prototype of the
modern gas engine, that they named the "grandfather clock
engine".

On March 8, 1886, Daimler purchased a stagecoach made by

Wilhelm Wimpff & Sohn and he and Maybach adapted it to hold
this engine, thereby creating a four-wheeled carriage propelled by
an engine, as many had before them. The only distinction about
this carriage was that it carried an internal combustion engine.
None of many similar attempts to adapt carts, boats, or carriages,
in many countries, were propelled by this type of engine. On the
official history pages of the Mercedes-Benz Internet site it is
referred to as "a carriage - without a drawbar but with the
conventional drawbar steering. A carriage without horses..."
Daimler and Maybach later purposely built, from scratch, the first
four-stroke engine powered automobile with four wheels in 1889.
They founded DMG in 1890 and sold their first automobile in
1892.
Stationary engines were his major business and he invented many
improvements to them and their application, but Karl Benz
continued to refine his Motorwagen through several models and
sold his first automobile in 1888. He built his first four-wheeled
model in 1891. Benz & Cie, the company started by the inventor,
became the world's largest manufacturer of automobiles by 1900.

In 1899, DMG automobiles built at Unterturkheim (a city district

of Stuttgart) were raced successfully by Emil Jellinek (1853-1918),
an automobile enthusiast and dealer. He had the name of his
daughter, Mercedes, painted on the automobiles for good luck.
Wanting faster race cars, it was Jellinek who spurred the
development of the seminal 1900 DMG model that would be the
first of the DMG Mercedes series, bearing the name of his
daughter.

After suggesting some design specifications, he promised to

purchase thirty-six of the new DMG model if Maybach would
name the new 35 hp engine contained in it the Daimler-Mercedes
engine. A contract of five hundred and fifty thousand marks was
made for these new models. Within weeks he contracted for thirty-
six of another DMG model with 8 hp engines. He was granted an
exclusive concession to sell the new DMG automobiles in Austria-
Hungary, France, Belgium, and USA.
That new model later would be named "Mercedes 35 hp" and it
was a very important advance in automobile design. The contract
called for delivery of the first automobile to Jellinek in the Fall, but
it did not reach him until December 22, 1900. He became obsessed
with the name Mercedes and even had his name changed to
Jellinek-Mercedes. Jellinek was invited to sit on the DMG board of
directors, which he did from 1901 until 1909, when he retired from
automotive activities in favor of diplomatic appointments.

The name change also was helpful in preventing legal troubles,

because after the death of Daimler, DMG had sold exclusive rights
to the name, Daimler, and technical concepts to companies abroad.
As a result, luxury automobiles branded Daimler were, and still
are, built in England. A fire that gutted the old Steinway piano
factory in New York, which had been converted to produce the
new Mercedes models, cut short the dream of American
production.

The rival companies of Daimler-Motoren-Gesellschaft (DMG) and

Benz & Cie. started to cooperate in 1924, due to necessity arising
from a troubled German economy after World War I, and finally
merged in 1926 to become Daimler-Benz AG, which produced
Mercedes-Benz automobiles and trucks. The merger agreement
established that the two companies were required to remain
together until 2000. While focusing on land vehicles, Mercedes-
Benz also built engines to power boats and airplanes (military and
civil), and even Zeppelins. Karl Benz died in 1929.

Benz Models
C-CLASS

CL-CLASS

CLS-CLASS

E-CLASS

M-CLASS

S-CLASS

SL-CLASS

SLK-CLASS
Skoda
 Overview

The origins of Skoda go back to the early 1890s where, like many
long-established car manufacturers, the company started out with
the manufacture of bicycles. It was 1894, and 26-year old Vaclav
Klement, who was a bookseller by trade in Mlada Boleslav,
Czechoslovakia (then Bohemia) was unable to obtain the right
spare parts to repair his German bicycle.

Klement returned his bicycle to the manufactuers, Seidel and

Naumann, with a letter, in Czech, asking for them to carry out
repairs, only to receive a reply, in German, stating: "If you would
like an answer to your enquiry, you should try writing in a
language we can understand." A disgusted Klement, despite not
having any previous technical experience, then decided to start his
own bicycle repair shop, which he and Vaclav Laurin opened in
1895 in Mlada Boleslav. Before going into business partnership
with Klement, Laurin was an already established bicycle
manufacturer from the nearby town of Turnov.

The first model, Voiturette A, was a success and the company was
established both within Austria-Hungary and internationally.
During the First World War Skoda was engaged in war production.

In 1899 it added motorcycles and in 1905 cars.

After WWI it began producing trucks, but in 1924, after running
into problems and being hit by a fire, the company sought a
partner. As a result it merged with Skoda Works, the biggest
industrial enterprise in Austria-Hungary and then Czechoslovakia.
Most later production was under the Skoda name. After a decline
during the economic depression, Skoda was again successful with
models such as the Popular in the late 1930s.

Subsidiary of VAG

The Velvet Revolution brought great changes to both the politics

and economy of Czechoslovakia, and most industries were subject
to privatization. In the case of Skoda automobile the government
decided to bring in a strong foreign partner. VWAG was chosen in
1990 and on 1991-04-16 Skoda become the fourth brand of
VWAG. VWAG was pitted against French carmaker Renault, who
lost because its strategic plan did not include producing high value
models in the Czech factories (The Twingo low cost hatchback
was set to be produced in the Skoda factories.

At the time the decision was made,privatization to a major German

company was somewhat controversial;however the subsequent
fortunes of other Eastern-Bloc automobile manufacturers such as
Lada-AutoVAZ and Zastava, and of Skoda works itself, once
Skoda auto's parent company, prove that this was a right decision.
Backed by VW know-how and investments the design both style
and engineering has improved greatly. The 1996 model Felicia was
still based on the floorplan of the Favorit, but quality
improvements helped and in the Czech Republic the car was as
popular as it was value for money. The subsequent models Octavia
and Fabia finally made their way to the demanding EU markets.
They are built on common VWAG floorpans, e.g. Octavia on the
Golf floorplan and therefore directly related to the VW Golf, Audi
A3 and SEAT Leon.
Skoda Fabia Models
Fabia 12V HTP/51 kW 1.2 Petrol

Fabia 1.4TDI PD/51 kW Diesel

Skoda Octavia Models

Octavia 1.8 20V Petrol

Octavia 1.9 TDI Diesel

Skoda Laura Models
Laura 1.9 TDI PD Diesel

Laura 1.9 TDI PD(A) Diesel

Skoda Superb Models

Superb TSI (A)

Superb TDI PD (A)

Superb V6 FSI 4x4 (A)

Tata Motors
 Overview

Tata Motors Limited- is India's largest private automobile and

commercial vehicle manufacturing company. It is also the world's
6th biggest commercial vehicle manufacturer. It is part of the Tata
Group. Tata Motors is widely credited for putting India on the
automotive map by designing and developing its own range of
cars. Tata Motors date back to 1945 when they started making
Trains. Tata Motors was first listed on the NYSE in 2004. It has its
manufacturing base in Jamshedpur, Lucknow and Pune. In 2004 it
also bought Daewoo's truck manufacturing unit in South Korea. In
March 2005, it acquired a 21% stake in Hispano Carrocera SA,
giving it controlling rights in the company

Tata Motors is a company of the Tata and Sons Group, founded by

Jamsetji Tata. It is currently headed by Ratan Tata.

Tata Motors' range of passenger cars is still not comprehensive by

international standards. In commercial vehicles Tata Motors
commands an imposing 65% market share in the domestic heavy
commercial market. The company is fast trying to modernise its
range of commercial vehicles.

Tata Motors has the unique distinction of giving India its first and
only indigenously built passenger car - The Tata Indica and the
premium feature sedan - The Tata Indigo. The Indica, launched in
1998, reached the 2,50,000 sales mark within 52 months of launch.

Tata Motors is India's only fully integrated automobile

manufacturer with a portfolio that covers trucks, buses, utility
vehicles and passenger cars. It would be no exaggeration to say
that Tata Motors provides the wheels for India's growth.

Tata Motors is one of the largest companies in the Tata Group with
a total income of US$ 2.35 billion. More than 3 million Tata
vehicles ply on Indian roads making Tata a dominant force in the
Indian automobile industry.
Passenger Cars
Indica Vista

Indica V2

Indica V2 Turbo

Indica V2 Xeta

Indica V2 Dicor

Indigo

Indigo XL

Indigo Marina

Indigo CS

Nano
Fiat Cars
Palio Stile

Palio Stile Multijet

Fiat 500

Fiat Linea

Utility Vehicles
Safari Dicor

Sumo Grande

Sumo Victa

Xenon Xt
A VIEW TO BOOM IN
THE FOUR WHEELER
SECTOR DUE TO
INCREASED SALE.
Sales Report

Maruti Suzuki sales till February 2010

Car market leader Maruti Suzuki India Limited sold a total of 96,650 vehicles in February 2010. This
includes 11,885 units of exports. This is the highest ever total monthly sales in the company’s history
(previous highest 95,649 units in January 2010).

The company had sold a total of 79,190 vehicles in February 2009.

In February 2010, the company sold 84,765 units in the domestic market, up 20 per cent over
corresponding month last year. This is the highest ever domestic sales in a month. The previous highest
monthly domestic sale was 81,087 units, in January 2010.

The sales figures for February 2010 are given below:

In February Till February

April'08 -
Segment Models % 2009- %
2010 2009 2008-09 March'09
Change 10 Change
A1 M800 3178 4075 -22.0% 30266 46953 -35.5% 49383
C Omni, Eeco* 10668 7641 39.6% 90450 71927 25.8% 77948
Alto, Wagon-R,
A2 Estilo, Swift, A- 60380 50331 20.0% 578427 455981 26.9% 511396
Star, Ritz*
A3 SX4, D'zire 10254 8043 27.5% 88862 67333 32.0% 75928
Total Passenger Cars 84480 70090 20.5% 788005 642194 22.7% 714655
Gypsy, Grand
MUV 285 535 -46.7% 3255 6095 -46.6% 7489
Vitara
Domestic 84765 70625 20.0% 791260 648289 22.1% 722144
Export 11885 8565 38.8% 131982 58209 126.7% 70023
Total Sales 96650 79190 22.0% 923242 706498 30.7% 792167
Hyundai India posts till December 2009 sales report

Hyundai announced today that it has sold 22.6 percent more new
cars in India during the month of December 2009 compared to the
same month a year earlier.

According to Hyundai's monthly sales report, the company sold

47217 new vehicles in India last month, while in the same month a
year earlier, the Korean largest automaker sold 38502 new vehicles
in the fast growing car market.

Hyundai Motor India produces small cars such as i20 and i10
hatchback and about half of them are sold in India, while the rest
of them are destined for markets overseas, including Europe and
other Asian markets.

During the last month of 2009, the i10, i20 and Santro mini-car
have been the top performing Hyundai vehicles with sales topping
at 44129 units. In addition, Hyundai also sold a little more than
3000 units of Accent hatchback and 20 units of Hyundai Sonata
sedan.

According to Arvind Saxena, director of Marketing and Sales of

Hyundai Motor India, the overall economic situation have in India
have improved and the automotive market seems to have
stabilized.

Overall Hyundai sales during all 12 months of the year increased

by 15 percent to 559880 units, compared to 489343 new vehicles
sold a year earlier. Hyundai revealed its Indian sales soared 18
percent (to 289863 units ) when compared to 2008, while sales
overseas increased to 270017 new Hyundai cars.

Have you seen latest US car sales numbers? Auto blog has
published a very nice sales table by automakers regarding the US
February 2009 car sales. If you are one of those interested in the
monthly sales numbers, I strongly advise you to visit the

While the automotive industry struglles from falling new car

demand, most automakers experienced sharp declines in sales last
month. GM, Toyota, Honda and others have lost up to 50 percent
or even more sales compared to the same month of last year. There
are, however, some exceptions that have done a good job last
month. Kia and Subaru both posted gains in February sales.

Hyundai did also quite good in the US in February, with sales

falling “only” 1.5 percent compared to last year’s February.
Hyundai Motor America reported its sales decreased to 30.621
vehicles from 31090 vehicles sold a year earlier despite aggressive
marketing and a program that allows buyers to return their cars
should they lose their jobs.

While sales of the Elantra compact sedan rose 33 percent to 8,978,

the sales of the company’s best selling model, the Sonata sedan,
tumbled more than 40 percent. Hyundai Sonata has seen some ups
and downs over the past few months, but its year-to-date numbers
stay close to the last year’s numbers. Hyundai Genesis sedan has
had the best selling month with sales going up to 1.263 units.

Hyundai sales table:

Hyundai sales jump 42% in Jan 2010.

The domestic sales in January are the highest since 1998 when
HMIL launched its flagship Santro in September.

The country’s second largest carmaker, Hyundai Motor India, on

Monday reported 41.60% growth in sales at 52,635 units in
January 2010.

The company had sold 37,171 units in January 2009.

Domestic sales during the month rose by 40.85% to 29,601 units

compared to 21,016 units in the same month last year, Hyundai
Motor India Ltd (HMIL) said in a statement.

The domestic sales in January are the highest since 1998 when
HMIL launched its flagship Santro in September, it added.

“We have started the year on a right note and we hope the
momentum will continue with the help of the stimulus package
offered by the government,” HMIL director (Marketing and Sales)
Arvind Saxena said.

Exports of the company grew 42.58% to 23,034 units from 16,155

units in the year-ago period, it added.

In its A2 segment (Santro, i10, i20 and Getz Prime), the company
sold 47,104 units, while in the A3 segment (Accent and Verna)
sales were at 5,502 units.

The A5 segment (Sonata Transform) of HMIL witnessed sales of

29 units, while it’s SUV Tucson had no takers during the month.
Tata Motors February domestic sales at
42,493 nos., 19% higher than January sales.
Tata Motors’ domestic sales for the month of February 2009 were
42,493 nos., the highest in the last 4 months. Domestic
commercial vehicle sales at 23,454 nos. were the highest since
September 2008, while domestic passenger vehicle sales at 19,039
nos. were the highest since May 2008. The company’s total sales
(including exports) were 43,811 vehicles, also highest in the last 4
months.

While the financial stimulus announced by the Government,

particularly for commercial vehicles, has had a positive impact, the
retail market would still take some time to reach the corresponding
period levels of the last fiscal. As a result, February 2009 domestic
sales nos. were 15% lower than that of February 2008. Cumulative
sales (including exports) for the company were 444,071 nos., 14%
lower than the corresponding period in the last fiscal.

PassengerVehicles

The company’s sales of passenger vehicles in February 2009 in the

domestic market at 19,039 nos. were the highest this fiscal since
May 2008 sales of 19,234, 4% up over January 2009, and 1.5%
higher than vehicles sold in February last year. Overall sales were
in the positive territory only for the second time since May 2008.
The February 2009 passenger car sales of the Indica and Indigo
range put together at 15,524 nos. were the highest this fiscal,
surpassing January 2009 sales of 15,406 and 15% higher than
February 2008. Car sales have been in positive territory since
October 2008 for four of the five months, due to growing new
Indica Vista sales. The Indica range sales at 11,315 nos. came into
the positive territory for the first time this fiscal and were 12%
higher than February 2008, continuing at their peak level this fiscal
of January 2009 sales of 11,433 nos. The Indigo range sales of
4,209 nos. were 27% higher than February 2008. The Utility
Vehicle/SUV range accounted for sales of 3,515 nos., 20% higher
than January 2009, but 34% lower than February 2008.

Cumulative sales of passenger vehicles in the domestic market for

the fiscal were 176,454 nos., a decline of 7% over 190,021 nos. in
the same period last year. Cumulative sales of the Indica range at
97,575 nos., reported a reducing decline of 20%. Cumulative sales
of the Indigo family were 44,614 nos., a growth of 70%.
Cumulative sales of the Utility Vehicle/SUV range at 34,265 nos.
declined by 17%.

Exports

The company's sales from exports at 1,318 vehicles in February

2009, were up 7% over January 2009, but declined by 68%
compared to 4,097 vehicles in February 2008. The cumulative
sales from exports for the fiscal at 31,611 nos. declined by 35%
over 48,507 nos. in the same period last year.

Tata Motors January 2010 sales at 65,478

vehicles.
Tata Motors’ total sales (including exports) of Tata commercial
and passenger vehicles in January 2010 were 65,478 vehicles, a
growth of 77 per cent over 36,931 vehicles sold in January 2009.
The company’s domestic sales of Tata commercial and passenger
vehicles for January 2010 were 62,202 vehicles, a 74 per cent
growth over 35,704 sold in January last year.
Cumulative sales (including exports) for the company for the fiscal
at 498,108 vehicles, recorded a growth of 24 per cent over 400,284
sold last year.

Passenger vehicles
The passenger vehicles business reported a total sale and
distribution offtake of 28,547 vehicles (26,245 Tata + 2,302 Fiat)
in the domestic market in January 2010, the highest ever and a 43
per cent increase compared to 19,911 vehicles (18,331 Tata +
1,580 Fiat) in January last year. Sales of Tata cars, at 22,707
vehicles are the highest ever and a growth of 47 per cent over
January 2009. Sales of the Tata Nano were 4,001 vehicles. The
Indica range sales were 11,448 vehicles, the highest this fiscal
though flat over January last year. The Indigo range recorded sales
of 7,258 vehicles, the highest ever since the Indigo’s launch in
2002 and a growth of 83 per cent over January last year. The Sumo
/ Safari range accounted for sales of 3,538 vehicles, the highest this
fiscal and a growth of 21 per cent over January last year.

Jaguar Land Rover sales continued their upward trend since launch
in June with their highest sales in January.

Cumulative sales and distribution offtake of passenger vehicles in

the domestic market for the fiscal are 200,573 vehicles (180,184
Tata + 20,389 Fiat), against 162,425 vehicles (157,439 Tata +
4,986 Fiat) last year, a growth of 23 per cent. Cumulative sales of
the Nano are 21,535 vehicles. Cumulative sales of the Indica range
at 91,295 vehicles, reported a growth of 6 per cent. Cumulative
sales of the Indigo family are 41,724 vehicles, higher by 3 per cent,
coming into the positive territory for the first time. this fiscal based
on the growing acceptance of the newly launched Indigo Manza.
Cumulative sales of the Sumo / Safari range are 25,630 vehicles,
lower by 17 per cent.

Exports

The company's sales from exports at 3,276 vehicles in January

2010 registered a growth of 167 per cent compared to 1,227
vehicles in January last year. The cumulative sales from exports
for the fiscal at 26,799 vehicles are lower by 12 per cent over
30,293 vehicles in the same period last year.
Toyota increases 2009-2010 global sales
forecast by 3%.

Toyota Motor Corp (7203.T), has raised its global sales forecast
for the year to March 2010 by 3 percent to 6.7 million cars, the
Tokyo Shim bun daily reported on Saturday, in the latest sign of a
nascent recovery in auto demand.

There have been subtle signs that demand for new cars and trucks
are improving. Several automakers plan to increase production
over the next few months, and Toyota is no different. Reuters is
reporting that the World's Largest Automaker has raised its sales
forecast by 3% to 6.7 million units for the year ending March
2010. Toyota is also reportedly looking to increase production by a
not-so-subtle 8% to a total of 6.45 million units. Toyota is neither
confirming nor denying the report, which originated in the Tokyo
Shimbundaily.

Some of the reasons cited for the increased forecast and production
center around incentives from governments all over the world.
Here in the States, Cash for Clunkers payed a big role in Toyota's
sales increase, while low emissions vehicle subsidies of up to
$2,800 by the Japanese government has helped spur sales in the
automaker's home market.
Mahindra’s domestic auto sales register
26.9% growth in July 2009
Domestic UV sales grow by 56.4%

Mumbai, August 1, 2009: Mahindra & Mahindra Ltd. (M&M

Ltd.), a part of the US $6.3

billion Mahindra Group, today announced that its domestic auto

sales stood at 21957

units in July 2009.

The company’s total domestic volumes (including joint ventures)

for the month of July

2009 stand at 21957 units, as against 17302 units in July 2008 - a

jump of 26.9%. The

total UV sales in July 2009 which includes Scorpio, Bolero, XYLO

and Pick-Up stands at

16688 as against sales of 10672 in July 2008, which is a growth of

56.4%.

The company sold a total of 22463 vehicles (Domestic + Exports)

in July 2009, as

against 18407 vehicles (Domestic + Exports) sold in July 2008.

About the Mahindra Group

The US $6.3 billion Mahindra Group is among the top 10

industrial houses in India.

Mahindra is the market leader in multi-utility vehicles in India. It

made a milestone entry
into the passenger car segment with the Logan. Mahindra &
Mahindra is the only Indian

company among the top tractor brands in the world.

The Group has a leading presence in key sectors of the Indian

economy, including the

financial services, trade, retail and logistics, automotive

components, after-market,

information technology and infrastructure development. Mahindra

has made an entry in

the two-wheeler segment which will see the company emerge as a

full-range player with

a presence in almost every segment of the automobile industry.

The Mahindra Group recently expanded its IT portfolio when Tech

Mahindra acquired

the leading global business and information technology services

company, Satyam

Computer Services. The company is now known as Mahindra

Satyam.

Mahindra's Farm Equipment Sector is the proud recipient of the

Japan Quality Medal,

the only tractor company worldwide to be bestowed this honour. It

also holds the

distinction of being the only tractor company worldwide to win the

Deming Prize. The US
based Reputation Institute recently ranked Mahindra among the top
10 Indian

companies in its Global 200: The World's Best Corporate

Reputations list.

Mahindra is also one of the few Indian companies to receive an A+

GRI checked rating

for its first Sustainability Report for the year 2007-08.

General Motors reports 101% increase in
sales in December 2009
Car maker General Motors today reported 101% growth in its sales
in December 2009, the highest in a month since its inception in the
country in 1996.

The company sold 8,258 units in December 2009 as against 4,041

units in December 2008, making it to register the highest-ever
monthly sales, a company release here said.

It sold sold 4,147 units of Spark, 1,519 units of SUV Tavera, 616
units of the premium sedan Cruze, 493 units of Aveo U-Va, 374
units of Aveo, 168 units of Optra, 859 units of Beat and 82 units of
Captiva, it said.

With this, GM India closed the third quarter of this financial year
(April to December, 2009) at 55,724 units against 47,786 units
sold during the corresponding period 2008.

"We are pleased to see such robust growth for all our car lines, and
we believe these world class products will further propel the
Chevrolet brand in the market," General Motors India vice-
president P Balendran said.
Under the pre-owned car programme 'Chevrolet-OK', GM India
had planned to open 40 more outlets in the country by this year-
end. The company had already opened 30 outlets across 24 cities,
it said.

GM India produces the Chevrolet Captiva, Chevrolet Optra,

Chevrolet Cruze, Chevrolet Aveo, Chevrolet Aveo U-VA,
Chevrolet Spark, Chevrolet Beat and Chevrolet Tavera, the release
added.

GM India's Mar sales at 11,330 units; highest-ever

in a month.

Carmaker General Motors India today reported a over two-fold

jump in sales at 11,330 units in March, its highest ever in a month
in 13 years of operations, on the back of strong showing by its
small cars Beat and Spark.

The company had sold 5,001 units in the same month last year,
General Motors (GM) India said in a statement.

"Introduction of best-in-segment cars from the 300 series, increase

in customer outreach through distribution network, our unique
value proposition like Chevrolet Cashless Ownership offer are the
factors that have led to the impressive sales," Balendran said.

The March sales beat the previous monthly record of 11,111 units
made by the company in February this year. GM India said the
robust sales in March has been led by its two small cars -- Beat and
Spark.
The company sold 3,266 units of the hatchback Spark, 715 units of
the sedan Cruze and 4,508 units of the latest compact car Beat in
the reporting month, it added.

It also sold 454 units of premium hatchback Aveo U-Va, 419 units
of the entry-level sedan Aveo, 135 units of the mid-sized sedan
Optra, 1,654 units of the multi-utility vehicle Tavera and 179 units
of the SUV Captiva.

"We are pleased to see such robust growth for all our car lines and
we believe these world class products will further propel the
Chevrolet brand in the market," Balendran said.
 ANALYSIS AND
INTERPERTATIO
N
To be filled by the customer
1. Name…………………………………..
2. Age ………………………………………
3. Address…………………………………
4. Tel no.
5. Occupation
Business service other

20%
Business
Service
50%
other
30%
6. Your monthly income

a) 20000-40000 b) 40000-60000
C) 60000-80000 d) 80000 above

9% 20,000 - 40,000
18%
46% 40,000 - 60,000
60,000 - 80,000
27% 80,000 above
7. Do you own a car?
a) Yes ( ) go to ques. 8 b) No ( ) go to 9

20%

Yes
No

80%
8. Recently, have you purchased any new car?
a) Yes ( ) b) No ( )

40%
Yes
No
60%
9. If yes, then which brand?
a. Maruti( ) b. Hyundai( ) c. Tata( )
d. Chevrolet ( ) e. Fait ( ) f. Ford ( ) g. Honda ( )
h. Mahindra ( ) i. other ( )

Maruti
Hyundai
10% 0% Tata
20% Chevrolet
Fait
50%
Ford
20% Honda
Mahindra
Other
10. What do u look for when u buy a car?
a. Performance b. Popularity c. Status
d. Price e. Aesthetic f. after
sale services

P erform anc e

30% 30% P opularity

S tatus
0% P ric e
20% 10%
10% A es thetic
after s ale services
11. Which brand does u like?
a. Maruti( ) b. Hyundai( ) c. Tata( )
d. Chevrolet ( ) e. Fait ( ) f. Ford ( )
g. Honda ( ) h. Mahindra ( ) i. other ( )

Maruti
Hyundai
10% 0% Tata
20% Chevrolet
Fait
50%
Ford
20% Honda
Mahindra
Other
To be filled by retailers
1. Name…………………………

2. Age……………………………

3. In which brands does u deal?

a. Maruti( ) b. Hyundai( ) c. Tata( ) d. Chevrolet( )

e. Fait ( ) f. Ford ( ) g. Honda ( )
h. Mahindra ( ) i. other ( )

Maruti
Hyundai
10% 0% Tata
10% 30%
0% Chevrolet
Fait
10%
Ford
20% 20% Honda
Mahindra
Other
4. Is there any Change in sales trends in 2009 prior to
past years? If increase then answer question 5?
a. Increased in sale( ) b. Decreased in sale( )

0%
Increase in Sales
Decrease in Sales
100%
5. What does u think is the reason behind the increase in sales?
a. Greater credit availability/cheap auto insurance ( )

b. Rising incomes/ increase in purchasing power ( )

c. High Demand and Supply of car ( )

d. Falling Car prices ( )

e. Low vehicles penetration ( )

G re a te r c re d it
a va ila b ility /c h e a p
a u to in s u ra n c e

R is in g in c o m e s /
in c re a s e in
10 % p u rc h a s in g p o w e r
40%
30% H ig h D e m a n d a n d
S u p p ly o f c a r
0% 20%

F a llin g C a r p ric e s

L o w ve h ic le s
p e n e tra tio n
SUMMARY OF
FINDINGS
AND
SUGGESTIOS
 CONTENTS

1) SUMMARY OF FINIDINGS

• BRAND AWARENESS

• USAGE PATTERN

• BRAND TRIAL

• PLACE OF PURCHASE

• COMPARITIVE ANALYSIS

2) SUGGESTIONS
SUMMARY OF FINDINGS AND SUGGESTIONS

1) SUMMARY OF FINDINGS

The major findings of this study are listed below very briefly, according to the objectives
of the study.

 BRAND AWARENESS

The analysis of data, which was collected from the respondents, shows very clearly that
100% of the respondents were aware of all the brands.

 USAGE PATTERN

Usage pattern of the consumers can be understood by explaining following findings:

 BRAND TRIAL

Analysis shows that, 100% of the respondents use Maruti car and Hyundai and 90% of
the respondents have used Toyota cars and Ford cars Honda cars, Fait cars, Ambassador
Car, Mahindra cars etc.

 PLACE OF PURCHASE

Analysis shows that most of the respondents were purchasing brand of Cars from
showrooms and from companies.

 COMPARITIVEANALYSIS

Comparative analysis has been done on the basis of:

The “attributes” of the cars.

The “easy availability” of the cars.
The most “effective advertisement” of the cars.
SUGGESTIONS

Following few suggestions are made based on findings:

ANNEXURE
BIBLIOGRAPH
Y
THE MATERIAL EMBIBED IN THIS PROJECT IS TRUE
AND FAIR.

MATERIAL COLLECTED BY-

• The help of Organization Manager and staff members.
• The help of websites like:

www.google.com
www.marutisuzuki.com
www.blogs.com/automobile/fourwheeler
www.toyota.co.in
www.generalmotors.com
www.flashnews.com