Develop an entirely new market We all create or exploit markets

for a new or old product (v) for our products (vi)

Most of the time, the market

exists before our product (vi)

Preface
This books is not about building
larger mousetraps - it's about
building larger mice and building We may give it the first financial
terrifying fear in your customers. form. (vii)
(viii)

People don't change - only the

direction of their desires do. (vii)

Harlan D. Kilstein results@overnight-copy.com

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