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School of Business
EXAMINATION
Semester One Final Examinations, 2016
Instructions To Students:
Please answer ALL questions in the writing booklet provided. The examination is
for a total of 100 marks and is worth 40% of the course grade.
Page 1 of 7
Total ________
Semester One Final Examinations, 2016 RBUS2900 Business Research Methods
PART A
Question 1.
This question has four parts. Answer all parts (3+3+5+4 = 15 marks).
(a) Briefly explain the notion of the question hierarchy. Which is the most
important level of question in the hierarchy? (3 marks)
(b) What is theory and what is a hypothesis, and what role do they play in
business research? (3 marks)
(c) Compare and contrast internal validity and external validity in experimentation.
Name and discuss TWO possible threats to internal validity in
experimentation. (5 marks)
(d) For the scenario below: (1) determine and explain the type of experimental
design used, and (2) diagrammatically represent the design. (4 marks)
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Semester One Final Examinations, 2016 RBUS2900 Business Research Methods
Question 2.
This question has two parts. Answer all parts (5 + 10 = 15 marks).
(a) Briefly explain the concepts of validity and reliability in measurement. Explain
what is meant by the terms convergent validity and discriminant validity. (5
marks)
(b) Identify the type of scale (nominal /ordinal /interval /ratio) in each of the
following FOUR questions. Justify your choice of scale in each answer. (10
marks)
iii. What is your preference for the following electronic brands? Rank them
on a scale of 1 to 6, where 1 means most preferred and 6 means the
least preferred.
Sony Panasonic
Samsung Toshiba
LG Teac
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Semester One Final Examinations, 2016 RBUS2900 Business Research Methods
Question 3.
This question has two parts. Answer all parts (5 + 10 = 15 marks).
(a) For the situation described below: (1) identify the population and
sampling frame, and (2) identify and explain the most appropriate
sampling method. Justify your answer. (5 marks)
(b) For the situation described below: (1) what would be the sample size
required? (2) what would be the sample size required if the precision
were changed to 7 hours? Show full working for both answers. (10
marks)
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Semester One Final Examinations, 2016 RBUS2900 Business Research Methods
Question 4.
This question has three parts. Answer all parts (5+10 = 15 marks).
For the situation described below interpret the regression output shown in table 4.
(a) Explain why multiple regression is a relevant statistical data analysis
technique to test the hypothesis. (5 marks)
(b) Interpret the results (shown on the next page) and discuss the managerial
implications. (10 marks)
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Semester One Final Examinations, 2016 RBUS2900 Business Research Methods
Regression Statistics
Multiple R 0.3776
R Square 0.1426
Adjusted R Square 0.1281
Standard Error 1.9099
Observations 241
ANOVA
Significance
df SS MS F F
Regression 4 143.167 35.792 9.813 0.000
Residual 236 860.824 3.648
Total 240 1003.992
Standardised Standard
Coefficients Coefficients Error t Stat P-value
Intercept 1.0416 0.5224 1.9937 0.0473
TRUST 0.2243 0.932 0.0608 3.6872 0.0003
COMMIT 0.1369 0.868 0.0650 2.1062 0.0362
SAT 0.1209 0.655 0.0645 1.8730 0.0623
REP 0.2210 0.843 0.0666 3.3196 0.0010
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Semester One Final Examinations, 2016 RBUS2900 Business Research Methods
PART B
Question 5.
This question is worth a total of 40 marks.
The following papers have been made available to you during the semester.
Gauri, D. K., Harmon-Kizer, T. R., & Talukdar, D. (2016). Antecedents and
outcomes of market mavenism: Insights based on survey and purchase data.
Journal of Business Research, 69(3), 1053-1060.
Hill, K. M., Fombelle, P. W., & Sirianni, N. J. (2016). Shopping under the
influence of curiosity: How retailers use mystery to drive purchase motivation.
Journal of Business Research, 69(3), 1028-1034.
END OF EXAMINATION
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